Scribd Logo
Upload

Welcome to Scribd!

  • 4K views

    Portfolio Output No 12

    Uploaded by

    Regina Baltasar
    These ads have negatively impacted the document writer's self-esteem and lifestyle. They were given an unrealistic standard of beauty that led to feelings of not being "normal" and evaluating themselves against images of thinness and toned physiques. One ad convinced the writer's mother to purchase an expensive acne cream, making the writer self-conscious about pimples. The writer now realizes ads aim to disrupt the subjectivity of beauty to sell products by targeting peoples' insecurities, especially during vulnerable teenage years. Ads play an important psychological role in changing peoples' perceptions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Portfolio Output No 12

    Uploaded by

    Regina Baltasar
    4K views2 pages
    These ads have negatively impacted the document writer's self-esteem and lifestyle. They were given an unrealistic standard of beauty that led to feelings of not being "normal" and evaluating themselves against images of thinness and toned physiques. One ad convinced the writer's mother to purchase an expensive acne cream, making the writer self-conscious about pimples. The writer now realizes ads aim to disrupt the subjectivity of beauty to sell products by targeting peoples' insecurities, especially during vulnerable teenage years. Ads play an important psychological role in changing peoples' perceptions.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    These ads have negatively impacted the document writer's self-esteem and lifestyle. They were given an unrealistic standard of beauty that led to feelings of not being "normal" and evaluating themselves against images of thinness and toned physiques. One ad convinced the writer's mother to purchase an expensive acne cream, making the writer self-conscious about pimples. The writer now realizes ads aim to disrupt the subjectivity of beauty to sell products by targeting peoples' insecurities, especially during vulnerable teenage years. Ads play an important psychological role in changing peoples' perceptions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4K views2 pages

    Portfolio Output No 12

    Uploaded by

    Regina Baltasar
    These ads have negatively impacted the document writer's self-esteem and lifestyle. They were given an unrealistic standard of beauty that led to feelings of not being "normal" and evaluating themselves against images of thinness and toned physiques. One ad convinced the writer's mother to purchase an expensive acne cream, making the writer self-conscious about pimples. The writer now realizes ads aim to disrupt the subjectivity of beauty to sell products by targeting peoples' insecurities, especially during vulnerable teenage years. Ads play an important psychological role in changing peoples' perceptions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    PORTFOLIO OUTPUT NO 12 ; MEDIA INFLUENCES

    [`HOW ADS AFFECTED SELF ESTEEM ]

    1.WHAT MESSAGE DO THESE ADS GIVE TO MIDDLE ADOLESCENTS


    LIKE YOU ?
    MIDDLE AGED ADOLESCENT HAVE IMPRESSINOABLE MINDS WHICH
    GET EASILY INFLUENCED BY THE VIOLENT AND GLAMOROUS ADS
    SHOWN ON TELEVISION . ATTRACTIVE VIDEOS ON THE INTERNET
    DIVERT THEIR ATTENTION FROM STUDIES AND FUTURE CAREER .THE
    MAIN MOTTO OF ADVERTISERS IS TO GAIN CUSTOMERS BUT MIDDLE
    AGED ADOLESCENT MAKE A WRONG IMPRESSION IN THEIR MIND TO
    LEARN CHEAP TRICKS AND BASELESS VALUES . These ads give me an
    unrealistic standard for body image as well as convincing me of the idea
    that there is only one standard of beauty. it’s showing me that to be
    accepted in society, a person must be thin, have a toned body, must have
    abs and defined biceps, and white with ‘flawless’ skin. It’s giving me the
    message that if you are none of those things, you’re most likely ‘ugly’ and
    should start working to look like that. You have to go through extreme
    measures just so you fit in the mold of beauty.

    2. HOW HAVE THESE ADS AFFECTED YOUR LIFESTYLE , SEFL


    ESTEEM AND VALUES ?
    THE EFFECT OF ADVERTISING OF BODY IMAGE HAVE BEEN STUDIED
    BY RESEARCHES RANGING FROM PSYCHOLOGIST TO MARKETING
    PROFESSIONAL THESE DAYS WE KNOW THAT THE MEDIA AND THE
    MARKETING AND BODY IMAGE ARE CLOSELY RELATED THE BODY
    IMAGE ADVERTISING PRODUCT AFFECT OUR OWN IMAGE .
    These ads made me reevaluate myself if I was really “normal”. They made
    my self-esteem falter, my values change, and some products even found
    their way into my lifestyle. One such product is called “Epiduo”. Before
    high school, my face was devoid of any acne, whiteheads, blackheads, etc.
    But when puberty struck, I began developing a lot of these nuisances. I
    initially didn’t care much, but my friends and family members began
    noticing. My mother took exceptional seriousness on this issue, and
    bought the expensive anti-acne cream “Epiduo”. She made me apply it on
    my face every night. When my pimples didn’t go away, she even scheduled
    a checkup with the dermatologist, who told me it was just normal and my
    mother was overreacting. But because my mother fed this image of being
    “pimple-free” as being handsome to me, I became self-conscious.

    3. HOW HAS THIS LESSON CHANGED YOUR PERCEPTION ABOUT ADS ?


    It made me realize that the media only uses these ads to target our
    weaknesses. If we are gullible and weak enough, we submit to their “idea”
    of beauty. The truth is that beauty is subjective. Whereas some people
    don’t mind a person having pimples, some would prefer curly hair to
    straight hair. The media aims to disrupt the subjectivity of beauty to do one
    thing, and that is to sell. They specifically target teenagers and their
    problems because people at this point of their lives are most vulnerable to
    low self-esteems, making them the ideal customers of their products.
    Advertisement is a wonderful aspect and a critical view of the whole
    business, from the phase of production till the sales of the finished
    products. Advertisement is made for the purpose of making common
    people aware of the facts, that there are goods and services being available
    for the certain purpose by some xyz company. Apart from the fact of
    advertisement as a part of marketing, it also plays an important role in
    changing the psychology of people.

    You might also like