Kayak Case Study

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Case Study No.

1: ORIGINAL KAYAK ADVENTURES

Discussion
1. Business Profile
 Business Activities
o Rental, training, and supervised kayaking tours along the Hudson River

 Organization

John is one of the instructors and tour guides at OKA. Edie, who oversees the office, owns her
own Web design company, and manages rents. When handling reservations and phone calls,
Janet Jacobs provides further assistance. There has to be more consideration given to availability
between guided tours and education sessions.

Resources:
Runs a website and places advertisements in local periodicals.

Customers:
The majority of visitors plan appointments for scheduled tours and training sessions in advance.
If there is space available, last-minute clients are also welcome.

Possibility of e-commerce:
Making booking details online accessible to last-minute customers and providing exclusive
rental deals. For potential future commercial opportunities, the database system must be updated.

2. Main functions and business processes:


Rental, teaching, and escorted trips make up OKA's three primary business sectors.
(Chart)

3. Types of information systems


Transaction processing helps the business of OKA, but the organization needs to be updated to
better serve its consumers.

4. Reservations object properties:

Individual, Instructor, and Client

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