KMBN107 BC

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Sub Code: KMBN107

Paper Id: 77777 Roll No.


MBA
SEM I THEORY EXAMINATION 2021-22 (PUT)
BUSINESS COMMUNICATION
Time: 3 Hour Total Marks: 100
Note: 1. Attempt all Sections. If require any missing data; then choose suitably.
SECTION A
1. Attempt all questions in brief. 2 x 10 = 20
Marks CO
A. Define horizontal communication? 2 1
B. Explain Non Verbal Communication? 2 1
C. Define Pre-Writing? 2 2
D. Define Media Management? 2 5
E. Define Video- Conference? 2 4
F. Define Workshop? 2 5
G. Explain Meeting? 2 5
H. Minutes of meeting? 2 5
I. Define notice? 2 3
J. Define Agenda? 2 5
(Section- B)
2. Attempt all questions

A. Define the term Business communication. Characteristics, its limitation and also explain the 10 1
cycle or process or elements of Business Communication?
OR
Define the forms of communication in an organization with suitable examples?
B. Explain the Barriers of Business Communication? And how to overcome the barriers, give 10 1
your statement with examples.
Or
In an organization need the report and why they are important and why the organization requires the
report writing? Explain the Report Writing and types of Report writing in an organization.
C. Define the Employment communication and how to company communicate with public for 10 4
recruiting or posting the vacant position?
Or
Explain the role of Media Management and Characteristics of Media Management?
D. Define interview and its types. And also explain how to candidate prepare for the interview? 10 4
Or
Define the group discussion and its importance in an organization. And also explain how to
candidate prepare for group discussion or what are basic skills required for healthy GD session?
E. Explain the Oral communication, advantages and limitation? Also explain the principles of 10 2
oral communication which make an effective communication channel.
Or
Define the written communication and principles of written communication? And how to control
the conversational system in an organization activities.
Section- C
3. Attempt all Questions
1. Explain the basic guidelines for a resume and job application letter. Also discuss the 10 3
difference between a CV and resume.
Or
What do you mean by Seminar and workshop in communication? Discuss their usability and
effectiveness.
2. You have just started a business in textile, and want to purchase some textile items. Write a 10 3
letter enquiring in to goods and price to a wholesale dealer?
Or
What are business etiquettes? How to develop them? Discuss it with examples.
3. Draft a job application for the post of an Accounts Officer in a leading MNC as 10 3
advertised in a leading national daily. Assume all information that is not Provided.
Or
Define the CV and what are basic content used for make an effective CV? And also explain the
important tips for make an effective CV.

********************ALL THE BEST*********************

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