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    MKT403

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    Simanta Kalita
    This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

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    MKT403

    Uploaded by

    Simanta Kalita
    19 views2 pages
    This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

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    This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views2 pages

    MKT403

    Uploaded by

    Simanta Kalita
    This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ASSIGNMENT

    DRIVE SPRING 2020


    PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
    SEMESTER IV
    SUBJECT CODE & NAME MKT403 – E-MARKETING
    BOOK ID B1810
    CREDIT & MARKS 4 CREDIT, 30 MARKS EACH SET

    Note – The Assignment is divided into 2 sets. You have to answer all questions in both sets.
    Average score of both assignments scored by you will be considered as your IA score. Kindly
    note that answers for 10 marks questions should be approximately of 400 words.

    SET – I

    Q. No Questions Marks Total Marks


    1 Identify and explain the problems in E-Marketing.
    Explanation of problems in E-Marketing. 10 10
    2 There are several stages that take place before the product reaches a customer, explain
    the process of online buying.
    Explanation of the stages. 10 10
    3 List and explain the Internal and External Considerations in Situational Analysis.
    a) Explanation of Internal Considerations. 5 10
    b) Explanation of External Considerations. 5

    SET – II

    Q. No Questions Marks Total Marks


    1 What is direct response marketing? Explain its features and forms.
    a) Explanation of Direct Response Marketing 2 10
    b) Features 2
    c) Forms 6
    2 What are Blogs? List its Advantages and Disadvantages.
    a) Definition of Blogs 2 10
    b) Advantages of Blogs 4
    c) Disadvantages of Blogs 4
    3 Explain E-CRM (E-Customer Relationship Management). Elucidate the prerequisites
    of E-CRM.
    a) Explanation of E-CRM 5 10
    b) Prerequisites of E-CRM 5

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