Module 2

T
he term sustainable development is such a broad term

that it has been given various interpretations by differ-
ent people. But no matter how varied these interpreta-
tions are, these notions about sustainable development mostly
revolve around human relationship towards nature as stewards
of the earth and acknowledge the limits of finite resources.
Along with this, also at the heart of sustainable development
concept is our relationship with our fellow citizens by safeguard-
ing the human rights of all.
In this module, you will be exposed to various sustainable
development issues while developing your public speaking skills.
It is hoped that as a global citizen, you can use these communi-
cation skills in addressing the pressing environmental and hu-
man rights issues.
At the end of the module, you are expected to present
ideas persuasively using appropriate language registers, tone,
facial expressions, and gestures utilizing oral audio-visual, and/
or web-based presentations for different target audiences in lo-
cal and global settings for sustainable development.
LESSON 1: Informative and Persuasive Communication
GCED Learning Lesson Objectives
Domains By the end of the lesson, you are expected to:
Cognitive Demonstrate understanding in writing effective speeches
Socio-emotional Express commitment to safeguarding human rights
Behavioral Write a speech on the importance of safeguarding human

rights
LINK!
Task 1. Watch and Ask! Watch the speech of Mr. Antonio Guterres, Secretary
-General of the United Nations about human rights through the link below. After
watching the video, on the Query Card on the following page, write at least
three questions you have relevant to the issue raised by the UN Secretary-
General.
Source: https://www.youtube.com/watch?v=a8nLOO3Df78
PURPOSIVE COMMUNICATION 4.0 | 34

Query Card
Write at least 3 questions you have after watching the video.
What
Who
When
Where
Why
How
Task 2. Share with a Pair! Look for a partner or anyone at home, and
share your questions formulated on the query card. Try asking for his/her
thoughts too about your questions.
YIELD!
Task 1. Yield Connections! This time, let’s try to explore and build connec-
tions between the issue and different aspects including you as a global citizen.
Global citizenship involves exploring at least five connections (Oxfam, 2015):
C1. Our common humanity - the connections we have with all other human be-
ings in terms of our similarities and common needs.
C2. Our global interconnectedness - links we have to other people and places
through trade, technology, migration, political systems, our shared environment
and so on.
C3. Links between issues, for example , poverty and climate change.
C4. The parallels that many global issues have with matters in our environ-
ment, for example, sharing of resources, or conflict, in the classroom.
C5. Links between current and previous learning and learning in other subjects.

Now try to connect the issue on human rights to at least 3 of the global
citizenship connections by filling out the Connection Card below. Don’t leave C5
by connecting the issue to communication.
Connection Card
C1
C2
C3
C4
C5
Task 2. Share It! Share to the class or to anyone at home your Connection
Card ideas.
ORGANIZE!
There are a lot of ways that you can help in safeguarding human rights.
Yes, you can! One of these is by using your communication skills. All it actually
takes is a good convincing power that will inform people and sway them into
action towards advancing basic human rights.
But standing in front of the public to persuade people about your stand
on a certain issue needs a lot of preparation. This is to ensure that your ulti-
mate purpose will be achieved.
The following concept cards will focus on discussing informative and per-
suasive speech. This will also give you some tips on writing these speeches.

Concept Card
 Informative Speech
This speech serves to provide interesting and useful information to
your audience. Some examples of informative speeches:
 A teacher telling students about global citizenship education

 A student talking about her research
 A guest discussing human rights
How to write an informative speech?
1. Choose a topic. You may have been given your subject. Alternative-
ly, you should choose a topic you’re interested in, to give the best cov-
erage of the subject.
2. Narrow down your topic. Don’t try and cover every aspect of a sub-
ject. Pick a subject niche will allow you to thoroughly cover your topic
in the time allotted.
3. Develop your thesis. For example, “I am going to explain how to

take apart a carburetor,” or “In this speech I’ll explain how to claim
your pet as a tax deduction” could be good theses.
4. Research your subject. If there’s one key to writing an informative

speech it’s: know your topic. If you’re writing about something you
know well you may not need much research.
5. Consider your audience. In general, unless you know otherwise, as-

sume your audience knows little about your topic. You may need to
give background information and be careful about what jargon you use
to explain your subject.
6. Outline your speech. List the information you wish to cover. Ar-
range it in a logical order. Decide what type of order best suits
the subject: step-by-step, chronological, etc.

7. Write the introduction. Your first words should grab the audience’s
attention, with an anecdote or citation relevant to your topic. Then pro-
ceed to your thesis statement. If it’s a long or complicated speech, pro-
vide your audience with an overview of where you are going.
8. Expand your outline to create the body of the speech. Include all the
key points from your outline.
9. Write your conclusion. A conclusion should summarize the main

points of the speech. Your ending should refer back to the
Introduction to make the presentation cohesive.
Some guidelines to keep in mind when writing the informative

speech:
1. Grab their attention – Give the audience a good reason to listen to

you.
2. Make sure the audience understands – Observe the audience as

you speak. Do they look like they are following or are their eyes glazed
over? It may be useful to insert breaks to ask if there are any ques-
tions.
3. Cover the basics – Who, when, what, why, where, how.
4. Emphasize the main ideas – Use basic speech-writing principles and

use strong transitions between key points.
5. Repeat the main ideas – People need to hear something three times
before they remember. State the main ideas in three different ways.
6. Be passionate about your topic – It’s easier to get people interested

and informed by your topic, if you’re excited about what you have to
say.
Sources:
https://www.ismckenzie.com/4-basic-types-of-speeches/
https://www.ismckenzie.com/write-speech-inform/

 Persuasive Speech
A persuasive speech works to convince people to change in some
way: they think, the way they do something, or to start doing some-
thing that they are not currently doing. Some examples of persuasive
speeches:
 Become an organ donor

 Improve your health through better eating
 Television violence is negatively influencing our children
 Become a volunteer and change the world
Writing a Persuasive Speech

To write a persuasive speech you need to:
1. Come up with a controversial topic, one that will spawn heated de-
bates regardless of your position.
2. Research the topic thoroughly. Know the pros and cons of the topic.
3. Understand the perspective of your audience. You should have a

stronghold on how the audience views the topic that you are writing
about so that you can better relate to them.
4. Grasp the obstacles that your audience face or have with the topic.
It is through understanding these obstacles that you can tackle them.
5. Present your strategy for eradicating the obstacles. You must know
how to diffuse the tension that surround the obstacles by having a plan
for complete eradication.
6. Pull it all together to make a proper conclusion. The conclusion is

what hooks your audience.
Sources:
https://blog.umhb.edu/six-tips-for-successful-persuasive-speeches/
https://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-
speech.html

Tips for Successful Persuasive Speeches
1. Keep your goal in mind.
You are trying to persuade the audience to do or believe something. Do
not fall into one (or both!) of the following traps:
 Do not merely inform us about something. Do not spend a lot of
time telling us the history of a particular dispute if it does not help
achieve your goal.
 Do not just complain about something. If it is that bad, then per-
suade us to do something about it.
2. Pay attention to who your audience is.

Do your audience analysis! Use the material and the format that is
most likely to persuade them.
3. Put emphasis on your audience.

Remember, your objective is not to get through your speech. Your ob-
jective is to persuade your audience. Therefore, you need to make
your audience feel as if you care about their opinions and their needs.
Talk to your audience, not at your audience. Give them lots of direct,
extended eye contact. Give the audience the impression that you are
their friend.
4. Build credibility in your introduction.

Building credibility early in your speech will establish your presence for
you all the way through your speech.
5. Use lots of examples.

They can help you in three ways.
 They serve as logos, logical appeal. They help prove your point.
Instead of saying “Hey, it could happen,” you are able to say “This is
a particular instance where this situation did occur.”
 Usually they serve as pathos, emotional appeal, as well. Examples
often have an emotional edge to them.
 They are much more interesting to listen to than strict opinion
or a long list of facts.
6. Practice, practice, practice!

INTEGRATE!
Incorporate the Concepts! After learning the tips in writing informative and
persuasive speeches, let us now try to integrate your knowledge on this in ana-
lyzing the speech presented in the Watch and Ask! activity. Do the task reflect-
ed on the Integration Card .
Integration Card
Evaluate the speech of UN Secretary General Antonio Guterres
in terms of its content and effectiveness. What kind of speech was be-
ing presented? Did it follow the guidelines in writing and presenting a
speech? Answer this in one paragraph with not more than ten sentenc-
es
DEMONSTRATE!
It’s now time for you to demonstrate your knowledge and skills by doing
the tasks on the performance card below.
Performance Card
Write a speech on the importance of safeguarding human rights.

Make sure to follow the tips and guidelines in writing an effective
speech.
Your output will be rated using the rubric on the next page.

RUBRIC FOR SPEECH WRITING
Criteria 4 3 2 1
Content The speech ex- The speech ex- The speech gave a There is an attempt
plained everything plained everything nice explanation to explain the im-
well about the im- well about the im- about the importance of safe-
portance of safe- portance of safe- portance of safeguarding human
guarding human guarding human guarding human rights but it was
rights and was pre- rights but it lacks rights but some not clear.
sented convincingly supporting data. parts were a bit
with enough sup- confusing.
porting data.
Organization, All ideas are well Ideas are well orga- Ideas are not so Ideas are not orga-
Grammar and organized and there nized and there are organized and there nized and there are
Mechanics are no errors in only little errors in are only some er- a lot of errors in
grammar and me- grammar and me- rors in grammar grammar and me-
chanics. chanics. and mechanics. chanics.
Adherence to All parts of the Most of the parts of Some parts of the Most of the parts of
Guidelines to speech adhere to the speech adhere speech adhere to the speech did not
Writing Effec- the guidelines in to the guidelines in the guidelines in adhere to the
writing effective writing effective writing effective guidelines in writing
tive Speech
speech. speech. speech. effective speech.

LESSON 2: Methods of Delivery in Public Speaking

Cognitive Demonstrate understanding on the different types of
speeches according to delivery
Socio-emotional Express respect for people and human rights
Behavioral Deliver a persuasive speech calling out citizens across the

globe to respect people and human rights
LINK!
Task 1. Watch and Ask! Watch the news report on human rights violations in
different countries in the world through the link below. After watching the video,
on the Query Card on the following page, write at least three questions you
have relevant to the human rights violation issues in specific countries.
Source: https://www.youtube.com/watch?v=cgMThsg7g5Y

Query Card
What
Who
When
Where
Why
How
YIELD!
Now try to connect the issue on human rights to at least 3 of the global
Connection Card
C1
C2
C3
C4
C5

Card ideas.
ORGANIZE!
In the previous lesson, you learned how essential your communication

skills are to help in safeguarding human rights. You have already learned how
to write effective speeches in order to advance your cause.
But your speech alone is not yet enough. Writing an effective speech is
one feat, delivering your speech effectively is another. It takes a lot of attitude
to speak in public.
In this lesson, you will be learning how to speak in public. The following
concept cards will give you tips on effective speech delivery.
Concept Card
There are four different methods of speech delivery. This includes
manuscript reading, memorized speaking, extemporaneous speaking and
impromptu speaking.
 Manuscript Reading
Manuscript speaking is the word-for-word iteration of a written
message. In a manuscript speech, the speaker maintains his or her at-
tention on the printed page except when using visual aids.
The advantage to reading from a manuscript is the exact repetition
of original words. As we mentioned at the beginning of this chapter, in
some circumstances this can be extremely important. For example,
reading a statement about your organization’s legal responsibilities to
customers may require that the original words be exact. In reading one
word at a time, in order, the only errors would typically be mispronun-
ciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s
typically an uninteresting way to present. Unless the speaker has re-
hearsed the reading as a complete performance animated with vocal
expression and gestures (as poets do in a poetry slam and actors do in
a reader’s theater), the presentation tends to be dull. Keeping one’s
eyes glued to the script precludes eye contact with the audience. For
this kind of “straight” manuscript speech to hold audience attention,
the audience must be already interested in the message before the de-
livery begins.
It is worth noting that professional speakers, actors, news report-
ers, and politicians often read from an autocue device, such as a Tele-
PrompTer, especially when appearing on television, where eye contact
with the camera is crucial. With practice, a speaker can achieve a con-
versational tone and give the impression of speaking extemporaneous-
ly while using an autocue device. However, success in this medium de-
pends on two factors: (1) the speaker is already an accomplished pub-
lic speaker who has learned to use a conversational tone while deliver-
ing a prepared script, and (2) the speech is written in a style that
sounds conversational.
 Memorized Speaking
Memorized speaking is the rote recitation of a written message that
the speaker has committed to memory. Actors, of course, recite from
memory whenever they perform from a script in a stage play, televi-
sion program, or movie scene. When it comes to speeches, memoriza-
tion can be useful when the message needs to be exact and the speak-
er doesn’t want to be confined by notes.
The advantage to memorization is that it enables the speaker to
maintain eye contact with the audience throughout the speech. Being
free of notes means that you can move freely around the stage and
use your hands to make gestures. If your speech uses visual aids, this
freedom is even more of an advantage. The advantage to
memorization is that it enables the speaker to maintain eye
contact with the audience throughout the speech.

Being free of notes means that you can move freely around the
stage and use your hands to make gestures. If your speech uses visual
aids, this freedom is even more of an advantage. However, there are
some real and potential costs. First, unless you also plan and memorize
every vocal cue (the subtle but meaningful variations in speech deliv-
ery, which can include the use of pitch, tone, volume, and pace), ges-
ture, and facial expression, your presentation will be flat and uninter-
esting, and even the most fascinating topic will suffer. You might end
up speaking in a monotone or a sing-song repetitive delivery pattern.
You might also present your speech in a rapid “machine-gun” style that
fails to emphasize the most important points. Second, if you lose your
place and start trying to ad lib, the contrast in your style of delivery will
alert your audience that something is wrong. More frighteningly, if you
go completely blank during the presentation, it will be extremely diffi-
cult to find your place and keep going.
 Extemporaneous Speaking
Extemporaneous speaking is the presentation of a carefully planned
and rehearsed speech, spoken in a conversational manner using brief
notes. By using notes rather than a full manuscript, the extemporane-
ous speaker can establish and maintain eye contact with the audience
and assess how well they are understanding the speech as it progress-
es. The opportunity to assess is also an opportunity to restate more
clearly any idea or concept that the audience seems to have trouble
grasping.
For instance, suppose you are speaking about workplace safety and
you use the term “sleep deprivation.” If you notice your audience’s eyes
glazing over, this might not be a result of their own sleep deprivation,
but rather an indication of their uncertainty about what you mean. If
this happens, you can add a short explanation; for example, “sleep dep-
rivation is sleep loss serious enough to threaten one’s cognition, hand-
to-eye coordination, judgment, and emotional health.” You might
also (or instead) provide a concrete example to illustrate the idea.
Then you can resume your message, having clarified an important
concept.

Speaking extemporaneously has some advantages. It promotes the like-
lihood that you, the speaker, will be perceived as knowledgeable and
credible. In addition, your audience is likely to pay better attention to
the message because it is engaging both verbally and nonverbally. The
disadvantage of extemporaneous speaking is that it requires a great
deal of preparation for both the verbal and the nonverbal components
of the speech. Adequate preparation cannot be achieved the day before
you’re scheduled to speak. Extemporaneous speaking is most commonly
used method of speaking.
 Impromptu Speaking
Impromptu speaking is the presentation of a short message without
advance preparation. Impromptu speeches often occur when someone
is asked to “say a few words” or give a toast on a special occasion. You
have probably done impromptu speaking many times in informal, con-
versational settings. Self-introductions in group settings are examples of
impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with
the Homes for the Brave program.” Another example of impromptu
speaking occurs when you answer a question such as, “What did you
think of the documentary?”
The advantage of this kind of speaking is that it’s spontaneous and
responsive in an animated group context. The disadvantage is that the
speaker is given little or no time to contemplate the central theme of his
or her message. As a result, the message may be disorganized and diffi-
cult for listeners to follow.
Here is a step-by-step guide that may be useful if you are called
upon to give an impromptu speech in public.
 Take a moment to collect your thoughts and plan the main point
you want to make.
 Thank the person for inviting you to speak.
 Deliver your message, making your main point as briefly as
you can while still covering it adequately and at a pace your
listeners can follow.
 Thank the person again for the opportunity to speak.
 Stop talking.

As you can see, impromptu speeches are generally most successful
when they are brief and focus on a single point.
 Tips to Effective Public Speaking
1. Know your audience.
2. Rehearse, rehearse, rehearse.
3. Practice with distractions.
4. Find a style that works for you.
5. Know the environment.
6. Test all the equipment.
7. Practice in front of a mirror.
8. Take every opportunity to speak.
9. Practice body language and movement
10. Slow down.
11. Make eye contact.
12. Know your material.
13. Take long pauses.
14. Practice tone and projection.
15. Use humor and emotion.
16. Mentally prepare.
17. Exercise before you go on.
18. Project confidence.
19. Don’t go over the allotted time.
20. Ask for feedback.
Sources:
https://www.inc.com/brent-gleeson/20-tips-for-mastering-art-of-public-speaking.html
https://open.lib.umn.edu/publicspeaking/chapter/14-1-four-methods-of-delivery/

INTEGRATE!
Incorporate the Concepts! After learning the methods of delivery in public

speaking, let us now try to integrate your knowledge on this in analyzing video
presented in the Watch and Ask! activity. Do the task reflected on the Integra-
tion Card .
Integration Card
Evaluate the methods of delivery in the news report you have
watched in the Watch and Ask! Activity. What methods were used by
the communicators. Was it effective? Did the speakers observe the tips
for effective public speaking? Answer this in one paragraph with not
more than ten sentences.
DEMONSTRATE!
Performance Card
Deliver a 2-minute memorized speech persuading citizens across the

globe to respect people and human rights.
Your performances will be rated using the rubric on the next page.

RUBRIC FOR PUBLIC SPEAKING
Criteria 4 3 2 1
Relevance to All ideas are Most of the Some of the Most of the
the theme relevant to the ideas are rele- ideas are rele- ideas are not
theme. vant to the vant to the relevant to the
theme. theme. theme.
Coherence Ideas are well- Most of the Some ideas Ideas are illog-
organized. ideas are well- are well- ically ar-
organized. organized. ranged.
Delivery Voice, body Voice, body Voice, body Voice, body

language, language, language, language,
poise, eye to poise, eye to poise, eye to poise, eye to
eye contact, eye contact, eye contact, eye contact,
personality, personality, personality, personality,
holds the at- holds the at- holds the at- did not hold
tention of the tention of tention of few the attention
audience in most the audi- of the audi- of the audi-
the whole ence in the ence in the ence in the
presentation whole presen- whole presen- whole presen-
tation tation tation
Language Committed 1-5 Committed 6- Committed 11- Committed
errors only 10 errors 20 errors more than 20
(Grammar
and Enuncia- errors
tion)
Overall Performance Performance Performance Performance

was outstand- was good. was OK. was lacking
ing.

LESSON 3: Preparing Multimedia Presentation

Cognitive Articulate the features of an effective multimedia presenta-
tion
Socio-emotional Recognize the importance of clean and safe water and its
conservation
Behavioral Produce a multimedia presentation elucidating simple steps

in conserving water
LINK!
Task 1. Watch and Ask! Watch this multimedia presentation about the water
scarcity in Africa through the link below. After watching the presentation, on the
Query Card on the following page, write at least three questions you have rele-
vant to the issue on water scarcity in Africa.
Source: https://www.youtube.com/watch?v=4UAAGwd-zlY

Query Card
What
Who
When
Where
Why
How
YIELD!
Now try to connect the issue on the water scarcity in Africa to at least 3
of the global citizenship connections by filling out the Connection Card below.
Don’t leave C5 by connecting the issue to communication.
Connection Card
C1
C2
C3
C4
C5

Card ideas.
ORGANIZE!
The previous two lessons of this module taught you how to communicate
effectively in public in order to advance your causes. For example, the problem
on water scarcity can be addressed through effective communication in con-
vincing people to conserve water.
In the 21st century, however, effective public speaking does not just en-
tail good speaking skills; but in order to hold the attention of your audience,
you need to couple your speech with an effective communication aid.
One of these communication aids that you can utilize is a multimedia
presentation. Study the concept cards that follow and learn how to prepare a
multimedia presentation.
Concept Card
 Multimedia Presentation
A multimedia presentation differs from a normal presentation in that it

contains some form of animation or media. Typically a multimedia
presentation contains at least one of the following elements:
 Video or movie clip

 Animation
 Sound (this could be a voice-over, background music or sound clips
 Navigation structure
Learn more on how to create multimedia presentations through the links be-
low:
https://www.youtube.com/watch?v=8xaMalJfOhY
https://www.youtube.com/watch?v=X1io7tFR6jI
https://www.youtube.com/watch?v=AGSk_ynrvTA

 Guidelines in Multimedia Designs
Mayer's design principles
Mayer's research clearly demonstrated that under some conditions

learners learn better when they are able to hold corresponding visual
and verbal representations in working memory at the same time.
Therefore Mayer formulates do's and dont's for instructional designers:
1. Multimedia effect
“The multimedia effect refers to the finding that students learn more
deeply from a multimedia explanation presented in words and pictures
than in words alone” (Mayer, 2003).
Multimedia Design Principle: Add pictures to words
A message created with words and corresponding images is better
retained than a message created with words alone.
2. Contiguity effect
“The spatial contiguity effect is that students learn more deeply from
multimedia explanations when corresponding words and pictures are
presented near to rather than far from each other on the page or
screen.” (Mayer, 2003)
Continguity Design Principle: Place words near corresponding pic-
tures
Spatial continguity principle: Learning is improved when images and
corresponding words are spatially integrated. For example, legends
should be close to the corresponding picture elements.
Temporal continguity principle: Learning is improved when visual
and verbal elements are presented together.
3. Personalization
“The personalization effect is that students learn more deeply from a
multimedia explanation when the words are presented in conversation-
al style rather than formal style.” (Mayer, 2003)
Design principle: Use conversational style for words.

4. Coherence effect
“The coherence effect refers to the finding that students learn more
deeply from a multimedia explanation when extraneous material is ex-
cluded rather than included.” (Mayer, 2003)
Coherence Design Principle: Eliminate extraneous words and pic-
tures
Learning is better when words, images and sounds not directly use-
ful for comprehension are removed. Anecdotes, illustrations and ambi-
ent music are example of often unnecessary elements.
5. Modality
Students learn better when their visual/pictorial channel is not over-
loaded (i.e. when they must process words and graphics simultaneous-
ly at rapid pace).
Modality design principle: Present Words as speech rather than on-
screen text
Animated pictures presented with an audio commentary are better
understood than accompanied with on screen text.
6. Redundancy
Redundancy design principle: Presenting words in both text and audio
narration can hurt learning
Learning is better when presenting an animation with an audio com-
mentary than an animation, its commentary and the corresponding
text.
Sources:
https://www.presentationmagazine.com/how-to-create-a-multimedia-
presentation-164.htm
http://edutechwiki.unige.ch/en/Multimedia_presentation

INTEGRATE!
Incorporate the Concepts! After learning how to prepare a multimedia

presentation, let us now try to integrate your knowledge on this in evaluating
the multimedia presentation about the water scarcity in Africa presented in the
Watch and Ask! activity. Do the task reflected on the Integration Card .
Integration Card
Using Mayer’s principles of design, evaluate the multimedia
presentation about the water scarcity in Africa presented in the Watch
and Ask! Activity. Did the presentation observe Mayer’s principles of
design? Answer this in one paragraph with not more than ten sentenc-
es.
DEMONSTRATE!
Performance Card
Create a one to two minute-multimedia presentation discussing the
importance of water conservation and illustrating simple steps in
conserving water.
Your presentation will be rated using the rubric on the next page.

RUBRIC FOR MULTIMEDIA PRESENTATION
Criteria 4 3 2 1
Relevance to All ideas are Most of the Some of the Most of the
the theme relevant to the ideas are rele- ideas are rele- ideas are not
theme. vant to the vant to the relevant to the
theme. theme. theme.
Adherence All parts of the Most of the Some parts of Most of the
to Principles presentation parts of the the presenta- parts of the
of Design adhere to presentation tion adhere to presentation
Mayer’s princi- adhere to Mayer’s princi- did not adhere
ples of design. Mayer’s principles of design. to Mayer’s
ples of design. principles of
Delivery Voice, body Voice, body Voice, body Voice, body

language, language, language, language,
poise, eye to poise, eye to poise, eye to poise, eye to
eye contact, eye contact, eye contact, eye contact,
personality, personality, personality, personality,
holds the at- holds the at- holds the at- did not hold
tention of the tention of tention of few the attention
audience in most the audi- of the audi- of the audi-
the whole ence in the ence in the ence in the
presentation whole presen- whole presen- whole presen-
tation tation tation
Language Committed 1-5 Committed 6- Committed 11- Committed
errors only 10 errors 20 errors more than 20
(Grammar
and Enuncia- errors
tion)
Creativity Creativity was Creativity was Creativity was It lacks crea-

outstanding. good. OK. tivity.

LESSON 4: Vlogging and TED Talks

Cognitive Distinguish the features in creating an effective vlog and
TED Talks
Socio-emotional Express concern for the environment and commitment for
environmental rehabilitation
Behavioral Create a vlog/TED Talk presentation informing people of
the recent state of the environment and persuading them
to act for environmental rehabilitation
LINK!
Task 1. Watch and Ask! Global warming is a defining issue of our time. Cli-
mate change is slowly ripping us, and we seem to be aren’t doing enough to
stop it. Watch this vlog about climate change through the link below. After
watching the video, on the Query Card on the following page, write at least
three questions you have relevant to climate change.
Source: https://www.youtube.com/watch?v=dcBXmj1nMTQ

Query Card
What
Who
When
Where
Why
How
YIELD!
Now try to connect the issue on climate change to at least 3 of the global
Connection Card
C1
C2
C3
C4
C5

Card ideas.
ORGANIZE!
The 21st century offers us a plethora of avenues to share our ideas. With
technology at our fingertips we are able to speak in public virtually and reached
thousands and even millions of audience around the world in speaking about
pertinent causes such as climate change.
One of these modern platforms for public speaking is through vlogs
which has been used by many to advance their causes. There’s also another
platform called TED Talks where one can present new and exciting ideas about
anything under the sun.
Now, read the concept cards below and discover how to make an effec-
tive vlog and TED Talks.
Concept Card
 Vlogging
Vlog is a shortened version of the word video blog or video log. A
vlog is essentially a blog that includes or consists of video footage.
Vlogging refers to the process of creating a vlog, usually filming.
Unlike the mainstream media, such as television or commercial
websites, vloggers (usually) don’t create vlogs for the sole purpose of
making money. As a result, vlogging gives ordinary people the ability to
share their opinion on any topic they want and produce content about
anything they want.
A vlog can be a video documenting a person’s life but can also be
about a certain topic such as a certain hobby and can be both instruc-
tional and entertaining. The main goal of a vlog is to communicate with
a wide audience on a personal level.
Source:
https://vloggingpro.com/what-is-a-vlog-and-what-does-vlogging-mean/

 10 Steps to Start a Vlog and Become a Youtube Vlogger
1. Preparation
Look at your favorite vloggers. Watch a few of their vlogs multiple
times and analyze the details. Do they use an intro and what does it
look like? What type of vlogging music do they use? What do they rec-
ord and how do they edit it? How long are the videos? Write down the
things you like and dislike about each vloggers’ videos so you know
what to do (or avoid) in your own vlogs. Remember, getting inspired is
fine but don’t blatantly copy other vloggers. Create your own vlogging
style!
2. Create a Youtube channel

If you don’t have a Youtube channel yet, go ahead and create one.
It’s completely free and only takes a few minutes.
3. Get the right equipment

Getting the right equipment will help you make high quality videos.
You don’t need to spend thousand of dollars on expensive camera
equipment but having a good camera is a must. If you have budget,
try buying microphone, tripod or other equipment to improve lighting.
4. Prepare your video

Now that you are all set for recording your (first) vlog you need to
think about what you want to do in your vlogs in more detail.
What are you going to do in your vlogs and what are you going to
say? If you find it difficult to come up with video ideas. Look at other
vloggers and draw inspiration from their vlogs.
If you are completely stuck, use our list vlogging ideas or YouTube
Video Ideas. Once you know a video topic, you can make preparations
for the video like writing a script. Be careful you don’t read straight
from the script if you have one. If it feels like you are directly reading of
a script in your vlogs, they will be monotonous and boring.
It’s better to write down some topics you want to talk about
and some important keywords. This way, you’ll have a back-up in
case you black-out without being tempted to read off the script.

5. Film your vlog
Some tips for recording your first vlog:
Don’t overthink it, relax: Don’t plan it out too much. Just start re-
cording and say whatever is on your mind. Being spontaneous is a
good thing for vlogging.
Good lighting and Audio quality: Make sure to speak clearly and
don’t leave any long silences in your vlog. Try to record the video in
day light or with indoor lights for better image quality.
Interact with your audience: vlogging is great because you can con-
nect on a more personal level. Engage with your viewers, ask their
opinion and be sure to respond to comments on your vlogs.
Sign off with a unique personal phrase: this helps you personalize
your videos and a lot of successful vloggers have their own unique
phrase they use to end the vlog.
Make Your Vlog Interesting: People watch vlogs for their own en-
tertainment so it’s very important that your vlogs are interesting. It’s
difficult to define what makes a vlog interesting but here are some
general pointers:
 Be original: if your vlogs are the same as thousands of other vlog-
gers it will be difficult to attract a lot of viewers
 Be interesting: Always make sure you are energetic/enthusiastic in
your vlogs, smile a lot and tell interesting things. If you are looking
bored or sad, people won’t like to watch your vlogs.
 Do interesting things: If you sit on the couch all day your vlogs
won’t be interesting. Go out to cool, interesting or scary locations.
Be Yourself: Even though you should always try to be as interest-
ing, unique and entertaining as possible, you should always be your-
self! Just relax, put on a smile, be enthusiastic and let your own per-
sonality shine through in your vlogs.
6. Edit your vlog
When you have recorded enough footage to make a vlog. It’s time
to edit your raw footage into a finished video ready to be uploaded
on YouTube.

When you are editing your vlogs you can pick out the most interest-
ing parts and edit them together. You can also add an intro or outro to
your video if you have one.
In general, your vlogs should be at least 5 minutes and not exceed
20 minutes.
7. Upload your vlog to Youtube

Now your vlogs is recorded, edited and ready to be uploaded to
YouTube, it’s time to get the vlog online! Log into your YouTube channel
and click the upload icon located on the right of the search bar or go di-
rectly to youtube.com/upload.
8. Promote your videos

Share Your Vlog on Social Media. The easiest way to promote your
new vlog is by promoting it on your own social media. Share the link on
your Facebook, Twitter, Instagram or any other social media websites
you use.
Build an Audience. Try building an audience that regularly watch
your videos and leave a like and/or comment. This helps build your repu-
tation on YouTube so your vlogs will be ranked higher and appear in the
‘recommended videos’ section of YouTube users.
Collaborate With Other Vloggers. You can also collaborate with oth-
er vloggers to cross promote each other but this only works after you
have your own following.
9. Keep going!
Your vlog will probably not have thousands of views at first but
don’t let that stop you. Set a schedule for how often you want to upload
new vlogs and stick with that schedule no matter what.
Keep networking with other youtubers, bloggers and people on so-
cial media and maybe do some collaborations with others. That way your
youtube channel will grow a lot faster.
Don’t give up! Every vlogger that now has millions of subscriber
has at one point started from zero too! Keep getting better at
vlogging and editing, keep uploading and keep promoting.

10. Monetize
Once your subscriber base grows and you start getting more views
it’s time to make some money off of your vlogs. Apply to the Youtube
Partnership Program so you can start earning money from ads shown
before or during your videos.
Source: https://vloggingpro.com/how-to-start-a-vlog/
 TED Talks
TED is a nonprofit organization devoted to spreading ideas, usually
in the form of short, powerful talks (18 minutes or less). TED began in
1984 as a conference where Technology, Entertainment and Design
converged, and today covers almost all topics — from science to busi-
ness to global issues — in more than 100 languages. Meanwhile, inde-
pendently run TEDx events help share ideas in communities around the
world.
TED Conferences LLC (Technology, Entertainment, Design) is an
American media organization that posts talks online for free distribu-
tion under the slogan "ideas worth spreading".
Qualities of a Successful TED Talks

In TE D’s secret to great public speaking (an eight-mi nute
video that’s worth watching), Anderson offers three gui de-
lines for creating your TED tal k:
 Focus on one major idea
Ideas are complex things; you need to slash back your con-
tent so that you can focus on the single idea you’re most passionate
about, and give yourself a chance to explain that one thing proper-
ly… Everything you say [should link] back to it in some way.
 Give people a reason to care
Stir your audience’s curiosity. Use intriguing, provocative
questions to identify why something doesn’t make sense and
needs explaining. If you can reveal a disconnection in someone’s
worldview, they’ll feel the need to bridge that knowledge gap.

Build your idea with familiar concepts
Build your idea, piece by piece, out of concepts that your audience
already understands… A vivid explanation… delivers a satisfying ah-
hah! moment as it snaps into place in our minds.
8-Step Process for Creating Your TED Talk

1. Find an idea you want to share.
2. Develop an unexpected and/or catchy way to state your idea.
3. Collect anything and everything that relates to your idea.
4. Start imagining how you might open and end your talk.
5. Put the rest of your materials in a reasonable order.
6. Talk your way to a rough draft of your script.
7. Try out your TED Talk draft on a volunteer listener.
8. Revise and improve your draft; then, practice again.
Learn more on how to create a good TED Talk through these links:
https://www.youtube.com/watch?v=ohZk7pPJN8o
https://www.youtube.com/watch?v=-FOCpMAww28
Sources:
https://speakupforsuccess.com/create-a-ted-talk/
https://en.wikipedia.org/wiki/TED_(conference)
https://www.ted.com/about/our-organization

INTEGRATE!
Incorporate the Concepts! After learning how to create an effective vlog

and TED Talk, let us now try to integrate your knowledge on this in evaluating a
vlog and TED Talk presentation. Do the task reflected on the Integration Card .
Integration Card
1. Evaluate the vlog you have watched about climate change present-
ed in the Watch and Ask! Activity in terms of content and effective-
ness. Did it follow the guidelines of creating and presenting a good
vlog?
2. Watch a TED Talk presentation through this link:
https://www.youtube.com/watch?v=H2QxFM9y0tY&t=205s
Evaluate the presentation in terms of content and effectiveness. Did
it adhere to the qualities of a successful TED Talk?
DEMONSTRATE!
Performance Card
Create a vlog or TED Talk-like video calling out people to act for envi-
ronmental rehabilitation. In your video, make sure to cite evidences of
climate change effect in your locality.
Your presentation will be rated using the rubric on the next page.

RUBRIC FOR VLOG/TED Talk
Criteria 4 3 2 1
Content The vlog/TED The vlog/TED The vlog/TED There is an at-

Talk sufficiently Talk sufficiently Talk sufficiently tempt to present
presented evi- presented evi- presented evi- evidences of cli-
dences of climate dences of climate dences of climate mate change and
change and its change and its change and its its effect in the
effect in the stu- effect in the stu- effect in the stu- students’ locality,
dents’ locality and dents’ locality and dents’ locality but but it was not
it gave a powerful it gave a convinc- it lacks convincing convincing at all.
presentation in ing presentation power in per-
convincing people in persuading suading people to
to act for environ- people to act for act for environ-
mental rehabilita- environmental mental rehabilita-
tion. rehabilitation. tion.
Adherence to All parts of the Most of the parts Some parts of the Most of the parts
guidelines of a presentation ad- of the presenta- presentation ad- of the presenta-
good vlog/TED here to the guide- tion adhere to the here to the guide- tion did not ad-
Talk lines of a good guidelines of a lines of a good here to the guide-
vlog/TED Talk. good vlog/TED vlog/TED Talk. lines of a good
Talk. vlog/TED Talk.
Delivery Voice, body lan- Voice, body lan- Voice, body lan- Voice, body lan-
guage, poise, eye guage, poise, eye guage, poise, eye guage, poise, eye
to eye contact, to eye contact, to eye contact, to eye contact,
personality, holds personality, holds personality, holds personality, did
the attention of the attention of the attention of not hold the at-
the audience in most the audi- few of the audi- tention of the
the whole presen- ence in the whole ence in the whole audience in the
tation presentation presentation whole presenta-
tion
Language Committed 1-5 Committed 6-10 Committed 11-20 Committed more

errors only errors errors than 20 errors
(Grammar and
Enunciation)
Creativity Creativity was Creativity was Creativity was It lacks creativity.

outstanding. good. OK.

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T

he term sustainable development is such a broad term

Socio-emotional Express commitment to safeguarding human rights

Behavioral Write a speech on the importance of safeguarding human

PURPOSIVE COMMUNICATION 4.0 | 34

PURPOSIVE COMMUNICATION 4.0 | 35

PURPOSIVE COMMUNICATION 4.0 | 36

 A teacher telling students about global citizenship education

How to write an informative speech?

3. Develop your thesis. For example, “I am going to explain how to

4. Research your subject. If there’s one key to writing an informative

5. Consider your audience. In general, unless you know otherwise, as-

PURPOSIVE COMMUNICATION 4.0 | 37

9. Write your conclusion. A conclusion should summarize the main

Some guidelines to keep in mind when writing the informative

1. Grab their attention – Give the audience a good reason to listen to

2. Make sure the audience understands – Observe the audience as

3. Cover the basics – Who, when, what, why, where, how.

4. Emphasize the main ideas – Use basic speech-writing principles and

6. Be passionate about your topic – It’s easier to get people interested

PURPOSIVE COMMUNICATION 4.0 | 38

 Become an organ donor

Writing a Persuasive Speech

3. Understand the perspective of your audience. You should have a

6. Pull it all together to make a proper conclusion. The conclusion is

PURPOSIVE COMMUNICATION 4.0 | 39

2. Pay attention to who your audience is.

3. Put emphasis on your audience.

4. Build credibility in your introduction.

5. Use lots of examples.

6. Practice, practice, practice!

PURPOSIVE COMMUNICATION 4.0 | 40

Write a speech on the importance of safeguarding human rights.

PURPOSIVE COMMUNICATION 4.0 | 41

PURPOSIVE COMMUNICATION 4.0 | 42

GCED Learning Lesson Objectives

Behavioral Deliver a persuasive speech calling out citizens across the

PURPOSIVE COMMUNICATION 4.0 | 43

PURPOSIVE COMMUNICATION 4.0 | 44

In the previous lesson, you learned how essential your communication

PURPOSIVE COMMUNICATION 4.0 | 45

PURPOSIVE COMMUNICATION 4.0 | 46

PURPOSIVE COMMUNICATION 4.0 | 47

PURPOSIVE COMMUNICATION 4.0 | 48

PURPOSIVE COMMUNICATION 4.0 | 49

Incorporate the Concepts! After learning the methods of delivery in public

Deliver a 2-minute memorized speech persuading citizens across the

PURPOSIVE COMMUNICATION 4.0 | 50

Delivery Voice, body Voice, body Voice, body Voice, body

Overall Performance Performance Performance Performance

PURPOSIVE COMMUNICATION 4.0 | 51

GCED Learning Lesson Objectives

Behavioral Produce a multimedia presentation elucidating simple steps

PURPOSIVE COMMUNICATION 4.0 | 52

PURPOSIVE COMMUNICATION 4.0 | 53

A multimedia presentation differs from a normal presentation in that it

 Video or movie clip

PURPOSIVE COMMUNICATION 4.0 | 54

Mayer's design principles