The Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Who are our Key Partners? What value do we deliver to the customer? What type of relationship does each of our Customer Segments For whom are we creating value?
What Key Activities do our Value Propositions require?
Who are our key suppliers? Which one of our customer’s problems are we helping to solve? expect us to establish and maintain with them? Who are our most important customers?
Our Distribution Channels?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Which ones have we established?
Mass Market
Revenue streams? Customer Segment? How are they integrated with the rest of our business model?
Niche Market
Motivations for partnerships Which customer needs are we satisfying? How costly are they? Segmented
Optimization and economy Categories Diversified
Reduction of risk and uncertainty Production Characteristics Examples Multi-sided Platform
Acquisition of particular resources and activities Problem Solving Newness Personal assistance
Platform/Network Performance Dedicated Personal
Customization Assistance Self-Service
“Getting the Job Done” Automated Services
Design Communities
Brand/Status Co-creation
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability

Key Resources Channels

What Key Resources do our Value Propositions require?
Through which Channels do our Customer Segments want to be
Our Distribution Channels?
reached?
Customer Relationships?
How are we reaching them now?
Revenue Streams?
How are our Channels integrated?
Which ones work best?
Types of resources
Physical Which ones are most cost-efficient?
Intellectual (brand patents, copyrights, data) How are we integrating them with customer routines?
Human
Financial Channel phases
1. Awareness
    How do we raise awareness about our company’s products and services?
2. Evaluation
    How do we help customers evaluate our organization’s Value Proposition?
3. Purchase
    How do we allow customers to purchase specific products and services?
4. Delivery
    How do we deliver a Value Proposition to customers?
5. After sales
    How do we provide post-purchase customer support?

Revenue Streams
Cost Structure
For what value are our customers really willing to pay?
What are the most important costs inherent in our business model? For what do they currently pay?
Which Key Resources are most expensive? How are they currently paying?
Which Key Activities are most expensive? How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Is your business more
Types Fixed pricing Dynamic pricing
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Asset sale List Price Negotiation(bargaining)
Value Driven ( focused on value creation, premium value proposition)
Usage fee Product feature dependent Yield Management
Subscription Fees Customer segment dependent Real-time-Market
Lending/Renting/Leasing Volume dependent
Sample characteristics
Licensing
Fixed Costs (salaries, rents, utilities)
Brokerage fees
Variable costs
Advertising
Economies of scale
Economies of scope