Rva Group 8 Written Report

CONCEPCION HOLY CROSS COLLEGE
Minane Concepcion, Tarlac
Week #: 16-17
Principles of Design
BSED English II-A
[Group #8]
Leader: Samin, Cristel Joy C.
Members: Castro, Frenz Joyce G.
Laxamana, Ma. Luisa S.
Manlapaz, Richelle G.
MS. TRICIA A. PARAS

College Instructor
[NOVEMBER 23,2022]
GEE103: Reading Visual Arts

PRINCIPLES OF DESIGN
HARMONY
- Harmony in art and design is the visually satisfying effect of combining
similar, related elements. For instance: adjacent colors on the color
wheel, similar shapes, etc.
BALANCE
- As a principle of art, balance refers to the distribution of weight in a
composition. The principle of balance most often refers to the visual
heaviness of shapes and forms in an artwork.
Types of Balance
Symmetric balance – is the most visually stable, and characterized by an

exact or nearly exact compositional design on either (or both) sides of the
horizontal or vertical axis of the picture plane.
Asymmetric balance – a compositional balance is simply a visually

unstable balance because the elements are offset from each other.
Radial balance – is essentially another type of symmetry that suggests

movement from the center of the composition to the outer edge and vice versa.
This applies to round objects.
PROPORTION
- refers to the dimensions of composition and relationships between
height, width, and depth. How proportion is used will affect how
realistic or stylized something seems.
GOLDEN RATIO
- is a proportion that occurs in nature. It reflects the rate and pattern in
which many things grow.
- The Golden Ratio can be written mathematically as 1:1.62. Objects are
related by the Golden Ratio when one is 1.62 times the length of the
other.
SCALE
- refers to the overall physical size of artwork or objects in the artwork.
LARGE SCALE
- An artist may create an artwork that is much larger than it would be in
real life in order to create a visual impact.
SMALL SCALE
- When artists create work on a miniature scale, the impact is often
created through the level of detail and skill involved.
CONTRASTING SCALE

- Scale also relates to the size of one part of an artwork in relation to
another. Artists can choose to compose an image with contrasting
scales to create tension or drama.
RHYTHM
- is created when one or more elements of design are used repeatedly to
create a feeling of organized movement. Rhythm creates a mood like
music or dancing.
Types of Rhythm
Random Rhythm
- Elements are repeated with no regularity and therefore create a
random rhythm.
Regular Rhythm
- is created when a series of elements (often identical or similar) are
placed at regular intervals in an artwork. If an artist isn't careful, this
type of rhythm can be monotonous or boring.
Alternating Rhythm
- is when two or more motifs are alternated. It is similar to the regular
rhythm but, because more things are repeated, it adds more variety to
an artwork.
Flowing Rhythm
- is created by bending and curving different elements and intervals in an
artwork.
Progressive Rhythm
- In progressive rhythm, each time an element or motif repeats itself, it
changes a little and transforms gradually. It changes from one thing to
another.
REPETITION AND PATTERN
REPETITION
- is when an object, shape, form, color, or pattern is repeated over and
over again to create a rhythm. It helps unify an artwork.
PATTERN
- is when a combination of elements or shapes are repeated in a
predictable, recurring arrangement in a work of art. Artists use patterns
to symbolically represent many things such as people, beliefs, nature,
history, and tradition in their artwork.
EMPHASIS
- Is an accentuation of importance.
You can use different elements to highlight a specific part of your

design, like:

• Lines
• Shapes
• Color
• Texture
• Space
MOVEMENT
- A direct path of optional motion.
CONTRAST
- Along with accent, rhythm, and flow, the contrast principle of design
has been one of the design elements. Defining contrast as “the attribute
of being distinct from something else” may be the best approach to
explain it. We see that a lot in fashion, with dark colors next to light
colors.
- It is the ultimate principle we use to assess the difference between two
items — be it color, size, or value — and it is one of the classic principles
of design contrast.
How do you employ contrast principles in designing?
Your design will be fascinating if you use the contrast principle of design in a
balanced approach. Remember that the contrast definition in fashion design is
to entice the audience to act on a call to action. One can use color, shape, and
size to create contrast.
Color contrasts
- Hue is a term used by artists to describe a specific color, usually one of
the 12 on the color wheel. On the other hand, color theory can be
helpful for fashion designers. We may use the color wheel to construct
several traditional palettes that designers have utilized for ages to
create a high-contrast composition
Patterns and contrast

- Finding patterns with the proper contrast levels for you in terms of
value and color contrast can be the simplest method to work with
contrast. There are prints with a wide range of contrast levels in terms
of value
What is the best way to use the contrast principle in your design?
 You can get inspiration everywhere

 Experiment responsibly
Things to think about when adding contrast to your designs.
1. How are you creating contrast? Is it through texture, typography, color, or

shape?
2. If you want to achieve contrast through typography, which fonts are you
using? Are they very different, or just a little bit different? Be bold with your
font choices but remember to make sure the text is legible.

3. Is contrast strengthening your design idea?
What are the important things about contrast?
1. Contrasts attractive to the eye.

2. Contrast aids the organization of information.
3. Contrast creates a focus.

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CONCEPCION HOLY CROSS COLLEGE

Minane Concepcion, Tarlac

MS. TRICIA A. PARAS

GEE103: Reading Visual Arts

Symmetric balance – is the most visually stable, and characterized by an

Asymmetric balance – a compositional balance is simply a visually

Radial balance – is essentially another type of symmetry that suggests

GEE103: Reading Visual Arts

REPETITION AND PATTERN

You can use different elements to highlight a specific part of your

GEE103: Reading Visual Arts

How do you employ contrast principles in designing?

Patterns and contrast

 You can get inspiration everywhere

Things to think about when adding contrast to your designs.

1. How are you creating contrast? Is it through texture, typography, color, or

GEE103: Reading Visual Arts

What are the important things about contrast?

1. Contrasts attractive to the eye.

GEE103: Reading Visual Arts

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