Rva Finals Reviewer
Rva Finals Reviewer
Rva Finals Reviewer
What is ART exactly? This can be tough. Art has been around for thousands of years, and through the
ages it has evolved in a number of ways. The reasons for creating it vary from person to person, depending on
any number of factors as well, so defining art is pretty tricky and is something that's been debated throughout
history.
Visual Art
a visual object or experience consciously created through an expression of skill or imagination. The term art
encompasses diverse media such as painting, sculpture, printmaking, drawing, decorative arts, photography, and
installation.
Visual art are forms that create forms that are visual in nature such as ceramics, drawing, painting,
sculpture, print making, design, crafts, photography, video, film making and architecture, interior and fashion
design.
I. Major Arts
Painting – is the expression of ideas and emotions, with the creation of certain aesthetics qualities, in a
two-dimensional visual language. The elements of this language—its shapes, lines, colors, tones, and
textures—are used in various ways to produce sensations of volume, space, movement, and light on a
flat surface.
Architecture – is the art and technique of designing and building, as distinguished from the skills
associated with construction. The practice of architecture is employed to fulfill both practical and
expressive requirements, and thus it serves both utilitarian and aesthetic ends.
Sculpture – is an artistic form in which hard or plastic materials are worked into three-dimensional art
objects. The designs may be embodied in freestanding objects, in reliefs on surfaces, or in environments
ranging from tableaux to contexts that envelop the spectator.
Literature – is a body of written works. The name has traditionally been applied to those imaginative
works of poetry and prose distinguished by the intentions of their authors and the perceived aesthetic
excellence of their execution.
Music – is an art concerned with combining vocal or instrumental sounds for beauty of form or
emotional expression, usually according to cultural standards of rhythm, melody, and, in most Western
music, harmony.
Dance – is the movement of the body in a rhythmic way, usually to music and within a given space, for
the purpose of expressing an idea or emotion, releasing energy, or simply taking delight in the
movement itself.
Decorative Art – are also called Applied Arts. The art concerned with the production of high-quality
object that are both useful and beautiful. Decorative art, any of those arts that are concerned with the
design and decoration of objects that are chiefly prized for their utility, rather than for their purely
aesthetic qualities. Ceramics, glassware, basketry, jewelry, metal ware, furniture, textiles, clothing, and
other such goods are the objects most commonly associated with the decorative arts.
Popular Art – these include the film, newspaper, magazine, radio and television. This group is
characterized as lively. Popular Art includes any dance, literature, music, theatre or other art form
intended to be received and appreciated by people.
Graphic Art- the art and profession of selecting and arranging visual elements such as typography,
images, symbols, and colors to convey a message to an audience. It also covers the commercial arts like
the design of books, advertisement, signs, postern, and other displays for advertisement.
Industrial Art – an educational program which features fabrication of object in wood or metal using a
variety of hand, power or machine tools. Its aims at developing manual skills, a familiarity with tools
and machines, or an acquaintance with industrial processes and design. Industrial Art includes carpentry,
metallurgy, automotive technology, building and construction.
Example of Visual Arts
Painting – is the expression of ideas and emotions, with the creation of certain aesthetics qualities, in a
two-dimensional visual language.
Sculpture – is an artistic form in which hard or plastic materials are worked into three-dimensional art
objects.
Cinema - also called motion picture or movie, series of still photographs on film, projected in rapid
succession onto a screen by means of light. Because of the optical phenomenon known as persistence of
visions, this gives the illusion of actual, smooth, and continuous movement.
Photography - The Word Photography literally means 'drawing with light', which derives from the
Greek photo, meaning light and graph, meaning to draw. Photography is the process of recording an
image – a photograph – on light sensitive film or, in the case of digital photography, via a digital
electronic or magnetic memory.
Drawing- is essentially a technique in which images are depicted on a surface by making lines, though
drawings can also contain tonal areas, washes and other non-linear marks.
Engraving - technique of making prints from metal plates into which a design has been incised with a
cutting tool called a burin.
Art can help us understand our history, our culture, our lives, and the experience of others in a manner
that cannot be achieved through other means. It can also be a source of inspiration, reflection, and joy.
Visual art is a fundamental component of the human experience reflecting the world and the time in
which we live.
Art can be appreciated through beauty and emotional power.
Architecture - Is the process and the product of planning, designing, and constructing buildings or any other
structures. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as
works of art.
In Architecture, it needs much patience, effort and time.
Ceramics - Ceramic art is art made from ceramic materials, including clay. It may take forms including artistic
pottery, including tableware, tiles, figurines and other sculpture.
Photography – Meaning is derived through storytelling, symbolism and metaphor that leaves space for
imagination and deeper audience engagement. Photos become art when they explore the photographer's
authentic nature and world view while illuminating universal themes like the human condition.
The art or practice of taking and processing photographs.
Types of Photography:
Fashion Photography - is a genre of photography which is devoted to displaying clothing and other fashion
items.
Food Photography - is a still life photography genre used to create attractive still life photographs of food.
Landscape Photography - shows the spaces within the world, sometimes vast and unending, but other
times microscopic.
Drawing - The act or art of creating a picture, plan, or sketch by making lines on a surface.
Painting - The process of applying paint, or another medium, to a solid surface – usually a canvas.
Sculpture - The art of forming solid objects that represent a thing, person and idea out of a material such as
wood, clay,
metal, or stone.
Pre-Colonial Period
900-1565
The Pre-Colonial Period is when our indigenous ancestors inhabited the Philippines and the time before the
coming of our first colonizers. Even before colonizers came, indigenous Filipinos already had their own art,
literature, and architectures.
LITERATURE:
Cave Drawings and Writings and Rituals, Chants, Storytelling, Music, and Dance
VISUAL ARTS:
Pintados – Tattoos from the Panay
Bulul- Wooden sculpture of the Rice God of Ifugao
Manunggul Burial Jar – “ship-of-the-dead” represent the journey of the soul to the afterlife.
Islamic Period
1201
In the 13th century, traders and missionaries introduced Islam religion in the Philippines, specifically, Sayyid
Abubakar of Arabia. He spread the religion called Arabic mostly in Mindanao and was embraced by the
Magindanaoan, Tausog, Yakan, Samal, and Badjao. The history of the Philippine Muslims is part of the
backbone of the historical development of the whole country.
LITERATURE: Quran
ARCHITECTURE: Mosque
VISUAL ARTS: Ukkil/Okir - the art of sculpting or carving and a particular curvilinear design.
Spanish Colonial Period
1521 – 1898
When the Spaniards arrived in the Philippines in 1521, the colonizers used art as a tool to propagate the
Catholic faith through beautiful images. With communication as a problem, the friars used images to explain the
concepts behind Catholicism and to tell the stories of Christ’s life and passion.
LITERATURE:
Manyan of Mindoro or Baybayin - The pre-colonial beautiful ancient writing script of the Islands of the
Philippines.
Doctrina Christiana - Spanish for “Christian Doctrine” or “The Teachings of Christianity,” is believed to be the
first book printed in the Philippines in 1593.
THEATER ARTS:
Komedya: The term moro-moro refers to a type of folk drama performed in villages throughout the Philippines,
usually during fiestas.
Senakulo - is a nationwide event that helps devout locals relieve biblical events pertinent to the life, tribulations
and ultimate sacrifice of Jesus Christ.
VISUAL ARTS:
Carta Hydrographica de las islas Filipinas - Shows names of coastal towns and historical sailing routes.
The Basi Revolt - The 14 oil paintings depicting scenes of the Iloko peasants.
Spoliarium - The Spoliarium (often misspelled Spolarium) is a painting by Filipino painter Juan Luna.
American Occupation
1898 – 1946
After winning from being the colony of Spain, Americans took over. Most architectures were modernized, and
cities had a major development in this era.
A theater show which focuses on comedy was released and they called it Vaudeville.
Fabian De la Rosa was the first painter of note for the 20th century.
Japanese occupation
1946-1969
It was considered as the darkest period of the Philippine History. It destroyed most of the arts that were made.
Modern Art was slowly getting into the Art world in this era.
Victorio Edades with Carlos Francisco and Galo Hernandez considered Triumvirate pioneered the modern art.
Decorative Arts
Decorative Arts - In general, decorative arts is defined as "the design and aesthetics of functional and utilitarian
objects, often with an emphasis on unique and hand-crafter forms.
Advertising- is a promotional activity which aims to sell a product or service to a target audience.
Graphic Design- is the art or profession of visual communication that combines images, words and ideas to
convey information to an audience.
Logos - A logo is a symbol, name or trademark of a company. Logos are used by companies because they
represent a concise image of the company.
Fine Arts - Is a visual art considered to have been created primarily for aesthetic purpose and judged for its
beauty and meaningfulness, specifically, painting, sculpture, drawing, water color, graphic and architecture.
Painting - is the application of pigments to a support surface that establishes an image, design or decoration. In
art, the term 'Painting' describes both the act and the result. Most Painting is created with pigment in liquid form
applied with a brush.
Sculpture - is the branch of the visual arts that operates in three dimensions. It is one of the plastic arts. Durable
sculptural processes originally used carving and modelling, in stone, metal, ceramics, wood and other materials
but, since Modernism, there has been an almost complete freedom of materials and process.
Architecture - is art that shares a story and develops a theme for the audience. While it can stand alone as a
form of art, it also is closely related to other art forms.
Cinema - as an artistic or experimental work expressing symbolic meaning through the medium of film.
Music - Music is generally perceived as the most universal of all art forms.” The literal meaning of the word
'music' according to any dictionary is art of combining vocal or instrumental sounds in harmonious or
expressive way.
Theater - is a collaborative art form which combines words, voice, movement and visual elements to express
meaning. The field of theatre encompasses not only live improvised and scripted work, but also dramatic forms
such as film, television and other electronic media.
VISUAL ARTIST IN THE PHILIPPINES
Fernando Amorsolo - was the first National Artist. Amorsolo received the official moniker "Grand Old Man of
Philippine Art" when the Manila Hilton opened its art center on January 23, 1969, with a display of a number of
his pieces. Amorsolo created the backlighting method that became his signature when he returned from his
studies abroad in the 1920s. In this technique, figures, a cluster of leaves, a spill of hair, and the swell of a
breast are seen aglow on canvas. According to Nick Joaquin, this light accurately captures Amorsolo's
enthusiasm and is the joy of a sensualist completely in love with the land and the Philippine sun. His citation
underscores all his years of creative activity which have “defined and perpetuated a distinct element of the
nation’s artistic and cultural heritage”.
Planting rice with Mayon- This Art depicts a group of men and women working on a farm in a
traditional Filipino setting on a hot summer day.
Washing Scene/ Lavanderas- It portrays the steady, unhurried pace of rural life, distancing the
observer from the quick, busy pace lived elsewhere and bringing to mind the elegance and simplicity of
regular activities and experiences.
The making of Filipino Flag - In order to demonstrate Filipino citizens how the Philippine flag was
formed and to remind them of the traditions and practices that we take for granted, Fernando Amorsolo
devised the backlighting method Chiaroscuro and employed natural light in his paintings.
Napoleon Abueva - a Bohol native, received the National Artist Award when he was 46 years old. Abueva,
who is revered as the "Father of Modern Philippine Sculpture," contributed to the development of the current
sculpture landscape in the area. He has worked with practically every type of material, from hardwood (molave,
acacia, langka wood, ipil, kamagong, palm wood, and bamboo) to adobe, metal, stainless steel, cement, marble,
bronze, iron, alabaster, coral, and brass. He is skilled in both academic representational style and modern
abstract. Abueva developed a number of pioneering ideas, including "buoyant sculpture"—art intended to be
seen from the surface of a tranquil pool. Abueva presented a one-man performance at the Philippine Center in
New York in the 1980s. His works have been installed in different museums here and abroad, such as The
Sculpture at the United Nations headquarters in New York City.
Kaganapan (1953)- done in marble showing a fluid and simplified form of a pregnant woman.
Kaganapan literally interprets the female reproductive function as a fulfillment for women.
9 muses (1994)-Found in UP Diliman's Hardin ng mga Diwata, Abueva's “Siyam na Diwata ng Sining”
represents the 9 muses: architecture, dance, film, literature, music, painting, photography, sculpture, and
theater.
Kiss of Judas 1955- tilting towards the former, planting a kiss. It represents the iconic Biblical image of
the betrayal of Jesus, encapsulated in the work titled, “Kiss of Judas.”
Cesar Legaspi - A pioneer “Neo-Realist” of the country, Cesar Legaspi is remembered for his singular
achievement of refining cubism in the Philippine context. Legaspi belonged to the so-called “Thirteen
Moderns” and later, the “Neo-realists”. His distinctive style and daring themes contributed significantly to the
advent and eventual acceptance of modern art in the Philippines. Legaspi made use of the geometric
fragmentation technique, weaving social comment and juxtaposing the mythical and modern into his
overlapping, interacting forms with disturbing power and intensity.
Gadgets II (1949)- a well-known piece by Legaspi from this era, illustrates the mutant fusion of man
and machine in a time when the industrial was both feared and mythologized.
Morning dance 1982- is a "nudes" type of painting.
Man and Woman 1945- “Man and Woman” (also entitled Beggars), 1945, in an expressionist idiom
involving distortion, shows a couple in rags amidst the skeletons of buildings which we broken like
surrealist sculpture.
Carlos ‘Botong’ Francisco - a poet from Angono, was responsible for reviving the lost art of the mural and
continued to be its most illustrious exponent for almost three decades. Francisco transformed historical shards
into vivid accounts of the fabled bravery of his race's forefathers in panels like those that adorn the City Hall of
Manila. He founded what was then called in the local art circles as "The Triumvirate," which included Victorio
C. Edades and Galo Ocampo, which was generally associated with the "modernist" painters. The distinguishing
characteristics of Botong's work were his precise sense of composition, the lush tropical sense of color, and his
unwavering trust in the traditional values shown by the residents of Angono.
Bayanihan- refer to a spirit of communal unity and cooperation.
Magpupukot 195- Magpupukot means pulling in the net. Painting the lives of the fishing community
was one of Botong’s favourite subjects. Angono, his hometown where he was based, was a fishing
village.
Juan Luna - is without doubt the most famous and celebrated Filipino artist in the history of Philippines. With
iconic and remarkable masterpieces such as ‘Spoliarium’, ‘Blood Compact’ and ‘The Death of Cleopatra’, Luna
is known for his dynamic and unique style, along with his dramatic and captivating canvases. His work is
remembered as one of the principal examples of Romanticism and Realism schools of art. Juan was not just an
artist, he was a revolutionary and influential political activist who was an active participant in the Philippine
Revolution that took place in the late 19th century.
Spoliarium- “Spoliarium” was the name given to the Roman Colosseum basement where fallen gladiators were
thrown in after combat, which is depicted in the life-sized piece. The painting features a glimpse of Roman
history centered on the bloody carnage brought by gladiatorial matches.
The Death of Cleopatra 1881- "The subject of the painting," he wrote, "is the death of that queen of Egypt
whom Horace called the fatal monster, and Virgil a cursed woman; that one which Michelet said does not
deserve mercy or admiration. In golden bed lies the corpse of Cleopatra, adorned with pharaonic magnificence;
the slave Iras, also dead, is in front of the bed; the black slave Charmion, who has just placed the royal crown
on her lady's head, falling at that moment, as if struck by lightning."
Dalagang Pilipina - Amorsolo's attempt to depict Filipina beauty as opposed to the typical Maria Clara image
commonly associated with local women. Fernando Amorsolo
Sandugo - is a Visayan word which means "one blood". The Sandugo is depicted in both the provincial flag and
the official seal of the government in Bohol. It also features the image of the blood compact. Sandugo literally
means “one blood.” Said to be a tradition in the island, the sandugo is solemn pledge that marks the bond of
friendship between two tribes. It is binding and must be honored by both parties. Napoleon Abueva
Descent - is not just a brilliant masterpiece in and of itself, but it is also a testament to Cesar Legaspi’s tenacity
and resolve to overcome his personal limitations for the love of his art. Cesar Legaspi
Bayanihan - is a Filipino word derived from the word bayan meaning town, nation, or community in general.
"Bayanihan" literally means, "being a bayan," and is thus used to refer to a spirit of communal unity and
cooperation. Carlos Francisco
Spoliarium - The painting features a glimpse of Roman history centered on the bloody carnage brought by
gladiatorial matches. Spoliarium is a Latin word referring to the basement of the Roman Colosseum where the
fallen and dying gladiators are dumped and devoid of their worldly possessions. Juan Luna
CONTEMPORARY ARTS IN THE PHILIPPINE CULTURE - The term contemporary art refers to art
produced today. It can be through the form of painting, sculpture in the Philippines, photography, installation,
performance, and video art. However, the exact starting point of contemporary arts in the Philippines and in the
world is still debated and unclear but many art historians consider the late 1960s or early 1970s to be a suitable
estimate. Read the list below of the Filipino artists who exhibited some of the best contemporary art examples
in the Philippines.
RONALD VENTURA
A Filipino contemporary artist known for his dynamic melding of realism, cartoons and graffiti.
Artwork: Crack in the Hull (Is a mixed media where it depicts two nude people riding in a boat coursing throu
gh a red
lagoon.)
ANDRES BARRIOQUINTO - Is a world renowned contemporary artist known for his captivating dark,
surrealist paintings
Artwork: The back of love
ELMER BORLONGAN - Is a prominent contemporary Filipino painter best known for his distinctive use of
figurative expressionism
Artwork: Quiapo (One of Manila's best-known landmarks, Quiapo is the Black Nazarene's home.)
JOSE JOHN SANTOS III - Is a highly significant and respected name in contemporary art within the
Philippines. His works are richly textured creations, often deceptively appearing as collages despite their oil on
canvas medium.
Artwork: Untitled (The painting shows a house turned inside out, where a woman peers out to watch two bulls
in silhouette at loggerheads)
ANNIE CABIGTING - Is a Filipino Asian Modern & Contemporary painter who was born in 1971.
Artwork: Kunst Museum (is literally translated into English as "museum of the arts")
JIGGER CRUZ - is a leading Filipino artist who has gained international acclaim for his tactile and sensorial
paintings
Artwork: Blares of the Opposite (explores the concept of healing)
MARK JUSTINIANI
is a surreal artist in the most fundamental sense, choosing colors, shapes, and proportions based on intuitive
indigenous based aesthetic thinking Artwork: Ang Hari
ALFREDO ESQUILLO - is an acclaimed and multi-award-winning contemporary painter hailing from the
Philippines.
Artwork: Daang Ligid Cruz ( is an allegory of Philippine Catholic life that transforms a particular event, the
Feast of Souls and Saints, into a sustained discourse on the Filipino Way of the Cross.)
MARINA CRUZ - Is known for her nostalgic photorealistic paintings of old clothes kept by her family. Artwor
k: White on Red Threads
BUEN CALUBAYAN - Is a Filipino Asian Modern & Contemporary painter who was born in 1980.
Artwork: Bundok Banahaw (Is an active complex volcano on Luzon in the Philippines)
BENEDICTO CABRERA - better known as BenCab, is a figurative painter from the Philippines. Artwork: Fa
mily
OSCAR VILLAMIEL - Is a multimedia artist known for his large-scale installations consisting of objects
found in local communities. Artwork: Cheap Medicine
Spoliarium by Juan Luna - a gigantic painting more than 4 meters high and 7.5 meters wide, making it the
largest painting in the Philippines—is among the most Philippine historical paintings. The famous artist in the
Philippines behind this painting is Juan Luna. Although the painting does not portray any historical event or
figure, this famous painting in the Philippines is considered an important symbol of the Philippine revolution.
You can see Spoliarium at the National Museum of Fine Arts.
CULTURAL PRESERVATION - From prehistoric cave drawings to modern street art, visual works of art tell
a story and reflect the evolving human experience.
INSPIRATION AND EXPRESSION - Artistic expression can be a more powerful and universal means of
communication than language.
SOCIAL AND POLITICAL ACTIVISM - Responsibilities of an artist in our society include speaking up
about social justice and advocating for meaningful, sustained change.
PHILIPPINE FLAG
Section 26 of Republic Act 8491, or the Flag and Heraldic Code of the Philippines, says May 28 to June 12
mark the official celebration of Flag Days.
Three stars: LUZON, PANAY, MINDANAO
Eight Rays: MANILA, CAVITE, BULACAN, PAMPANGA, NUEVA ECIJA, LAGUNA, BATAAN,
BATANGAS
On the White Triangle: The color white is often seen as a symbol of purity. But the white triangle actually
represents the Katipunan, which, through the blood compact, compelled the masses to rise in revolt.
Metropolitan Museum of Art, New York City, New York, United States
byname the Met, the largest and most comprehensive art museum in New York City and one of the foremost in
the world. The museum was incorporated in 1870 and opened two years later. The complex of buildings at its
present location in Central Park opened in 1880. ESTABLISHED: 1870-PRESENT
Museum of Modern Art, New York City, New York, United States
comprehensive collection of primarily American and European art ranging from the late 19th century to the
present that was established in New York City in 1929, with Alfred H. Barr as the founding director. According
to the museum’s founding trustees—especially Lillie P. Bliss, Mary Quinn Sullivan, and Abby Aldrich
Rockefeller—the museum would be dedicated exclusively to the most progressive tendencies in modern art.
The museum’s holdings of Cubist, Surrealist, and Abstract Expressionist paintings are especially extensive: it
is home to Pablo Picasso’s pivotal Les Demoiselles d’Avignon (1907). Besides paintings, sculpture, and graphic
art, the museum was one of the first in the United States to include in its collection industrial
design, architecture, photography, and motion pictures.
ESTABLISHED: 1929-PRESENT
MICHAELANGELO (1475-1564)
In full Michelangelo di Lodovico Buonarroti Simoni. He is regarded as the greatest sculptor and painter of all
time. He was a major figure of the Renaissance in Italy, especially in Florence and Rome.
Michelangelo is popularly known for the Italian Renaissance sculpture as well as the Sistine Chapel frescoes,
among other incredible works of art.
CLAUDE MONET (1840-1926)
in full Oscar-Claude Monet, French painter who was the initiator, leader, and unswerving advocate of the
Impressionist style.
He is popularly regarded as the founder of French Impressionist painting. Monet had an incredible passion for
documenting the countryside in his numerous paintings.
Claude Monet's Impression, Sunrise is the famous painting that paved the way to the development of
Impressionism.
Art helps you process your emotions and understand your surroundings. It allows you to see life from a
different perspective and it makes you feel alive. Art has always been an important part of human society since
the beginning of time. Art has been used as a tool for cultural exchange, education, and expression.
SPACE is the empty area surrounding real or implied objects. Humans categorize space: there is outer space,
inner space, which resides in people’s minds and imaginations, and personal space, the important but intangible
area that surrounds each individual and which is violated if someone else gets too close.
But in art Space has two (2) types; the Positive Space and Negative Space
1. Positive space refers to the main subject or focus.
2. Negative space refers to the area surrounding your subject or background.
TEXTURE – texture is the element associated with the sense of touch.
“The Virgin of Chancellor Rolin (1435)” by Jan Van Eyck shows various texture in the clothing yet the actual
surface of the work remains very smooth.
“The Starry Night (1889)” by Vincent van Gogh contains a great deal of actual texture through the thick
application of paint.
SHAPE AND VOLUME - refers to an area in a two-dimensional space that is define by edges volume is three-
dimensional, exhibiting height, width, and depth.
“Small Bouquet of Flowers in a Ceramic Vase (1599)” by Jan Brueghel the Elder three dimensional figures may
be depicted on the flag picture plane through the use of the artistic elements to imply depth and volume.
FORM it is the physical volume of a shape and the space that it occupies.
As one of the elements of art, along with the line, shape, texture, value, space, and color, form in art
helps artists to produce an illusion of 3D and depth on a two-dimensional surface.
PERSPECTIVE deals with the effect of distance to the appearance of the object.
One-Point Perspective
Two-Point Perspective
Three-Point Perspective
One-Point Perspective occurs when there ceding lines appear to converge at a single point on the horizon and
used when the flat front of an object is facing the viewer.
“A classic Renaissance artwork using One-Point Perspective is Leonardo da Vinci’s The Last Supper from
1498.”
Two-Point Perspective occurs when the vertical edge of a cube is facing the viewer, exposing two sides that
recede into the distance, one to each vanishing point.
Sample description of Two-Point Perspective in a painting: Paris Street, Rainy Day (1964) by Gustave
Caillebotte.
Three-Point Perspective is used when an artist wants to project a “bird’s-eye view”, that is, when the projection
lines recede to two points on the horizon and a third either far above or below the horizon line.
COLOR in the visual arts, color is the most noticeable element.
Color Theory classifies into the ‘’Primary Colors, Secondary Colors, and Tertiary Colors’’.
There are many important key terms associated with the study of color as an art element.
Hue- the dimension of color that gives colors its name.
Value (tint, shade)- The darkness and lightness of the hue
Intensity- The brightness and the darkness of the color.
Adjacent Color- Colors that are next to each other in the color wheel.
Analogous Color- Three or four neighboring colors with one color in all mixtures.
Complementary Color- Colors that are opposite each other in the color wheel.
Split Complementary Color- Any three colors forming a Y in the color wheel.
Triadic Color- Three colors forming a triangle in the color wheel.
Warm Color- Colors associated warmth, cheerfulness, and excitement. Usually associated with
sources of heat.
Cool Color- Colors associated with distance, tranquility, and restfulness.
Monochrome- A color with different shade
Additive Color- Color created by mixing Green, Red, and Blue.
Subtractive Color- The reverse of additive color, the primary colors become cyan, magenta, yellow,
and black.
Tone- Gradation of a color on a lighter or darker scale.
PRINCIPLES OF DESIGN
HARMONY
- Harmony in art and design is the visually satisfying effect of combining similar, related elements. For
instance: adjacent colors on the color wheel, similar shapes, etc.
BALANCE
- As a principle of art, balance refers to the distribution of weight in a composition. The principle of
balance most often refers to the visual heaviness of shapes and forms in an artwork.
Types of Balance
Symmetric balance – is the most visually stable, and characterized by an exact or nearly exact compositional
design on either (or both) sides of the horizontal or vertical axis of the picture plane.
Asymmetric balance – a compositional balance is simply a visually unstable balance because the elements are
offset from each other.
Radial balance – is essentially another type of symmetry that suggests movement from the center of the
composition to the outer edge and vice versa. This applies to round objects.
PROPORTION
- refers to the dimensions of composition and relationships between height, width, and depth. How
proportion is used will affect how realistic or stylized something seems.
GOLDEN RATIO
- is a proportion that occurs in nature. It reflects the rate and pattern in which many things grow.
- The Golden Ratio can be written mathematically as 1:1.62. Objects are related by the Golden Ratio
when one is 1.62 times the length of the other.
SCALE
- refers to the overall physical size of artwork or objects in the artwork.
LARGE SCALE
- An artist may create an artwork that is much larger than it would be in real life in order to create a visual
impact.
SMALL SCALE
- When artists create work on a miniature scale, the impact is often created through the level of detail and
skill involved.
CONTRASTING SCALE
- Scale also relates to the size of one part of an artwork in relation to another. Artists can choose to
compose an image with contrasting scales to create tension or drama.
RHYTHM
- is created when one or more elements of design are used repeatedly to create a feeling of organized
movement. Rhythm creates a mood like music or dancing.
Types of Rhythm
Random Rhythm
- Elements are repeated with no regularity and therefore create a random rhythm.
Regular Rhythm
- is created when a series of elements (often identical or similar) are placed at regular intervals in an
artwork. If an artist isn't careful, this type of rhythm can be monotonous or boring.
Alternating Rhythm
- is when two or more motifs are alternated. It is similar to the regular rhythm but, because more things
are repeated, it adds more variety to an artwork.
Flowing Rhythm
- is created by bending and curving different elements and intervals in an artwork.
Progressive Rhythm
- In progressive rhythm, each time an element or motif repeats itself, it changes a little and transforms
gradually. It changes from one thing to another.
REPETITION
- is when an object, shape, form, color, or pattern is repeated over and over again to create a rhythm. It
helps unify an artwork.
PATTERN
- is when a combination of elements or shapes are repeated in a predictable, recurring arrangement in a
work of art. Artists use patterns to symbolically represent many things such as people, beliefs, nature,
history, and tradition in their artwork.
EMPHASIS
- Is an accentuation of importance.
You can use different elements to highlight a specific part of your design, like:
• Lines
• Shapes
• Color
• Texture
• Space
MOVEMENT
- A direct path of optional motion.
CONTRAST
- Along with accent, rhythm, and flow, the contrast principle of design has been one of the design
elements. Defining contrast as “the attribute of being distinct from something else” may be the best
approach to explain it. We see that a lot in fashion, with dark colors next to light colors.
- It is the ultimate principle we use to assess the difference between two items — be it color, size, or value
— and it is one of the classic principles of design contrast.
Color contrasts
- Hue is a term used by artists to describe a specific color, usually one of the 12 on the color wheel. On
the other hand, color theory can be helpful for fashion designers. We may use the color wheel to
construct several traditional palettes that designers have utilized for ages to create a high-contrast
composition
What is the best way to use the contrast principle in your design?
1. How are you creating contrast? Is it through texture, typography, color, or shape?
2. If you want to achieve contrast through typography, which fonts are you using? Are they very different, or
just a little bit different? Be bold with your font choices but remember to make sure the text is legible.
3. Is contrast strengthening your design idea?