Untitled - 2023 02 04 - 23 45 03
Untitled - 2023 02 04 - 23 45 03
Untitled - 2023 02 04 - 23 45 03
Empathy map
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WHO are we empathizing with? What do they need to DO?
Who is the person we want to understand? GOAL What do they need to do differently?
What is the situation they are in? What job(s) do they want or need to get done?
What is their role in the situation? What decision(s) do they need to make?
Use this framework to empathize with How will we know they were successful?