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    Empathy Map: WHO Are We Empathizing With? What Do They Need To DO?

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    Ioana Pintilie
    The document describes an empathy map template which is designed to help understand a person by considering different perspectives on who they are, what they need and do, and how they think and feel. The template includes sections for what the person sees, hears, says, thinks and feels to gain a well-rounded view of their situation and needs.

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    Empathy Map: WHO Are We Empathizing With? What Do They Need To DO?

    Uploaded by

    Ioana Pintilie
    333 views1 page
    The document describes an empathy map template which is designed to help understand a person by considering different perspectives on who they are, what they need and do, and how they think and feel. The template includes sections for what the person sees, hears, says, thinks and feels to gain a well-rounded view of their situation and needs.

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    Empathy-Map Canva

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    The document describes an empathy map template which is designed to help understand a person by considering different perspectives on who they are, what they need and do, and how they think and feel. The template includes sections for what the person sees, hears, says, thinks and feels to gain a well-rounded view of their situation and needs.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    333 views1 page

    Empathy Map: WHO Are We Empathizing With? What Do They Need To DO?

    Uploaded by

    Ioana Pintilie
    The document describes an empathy map template which is designed to help understand a person by considering different perspectives on who they are, what they need and do, and how they think and feel. The template includes sections for what the person sees, hears, says, thinks and feels to gain a well-rounded view of their situation and needs.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Designed for: BA Course @Wantsome Designed by: Ioana Pintilie & Ovidiu Huluba Date:18 January 2020

    Empathy Map

    1 WHO are we empathizing with? GOAL 2 What do they need to DO?


    Who is the person we want to understand?
    What job(s) do they want or need to get done?
    What is the situation they are in?
    What decision(s) do they need to make?
    What is their role in the situation?
    How will we know they were successful?

    7 What do they THINK and FEEL?


    PAINS GAINS
    What are their fears, What are their wants,
    frustrations, and anxieties? needs, hopes and dreams? 3 What do they SEE?
    What do they see in the marketplace?
    What do they see in their immediate environment?
    What do they see others saying and doing?
    What are they watching and reading?

    6 What do they HEAR?


    What are they hearing others say?
    What are they hearing from friends?
    What are they hearing from colleagues?

    4 What do they SAY?


    What have we heard them say?

    What other thoughts and feelings might motivate their behavior?

    5 What do they DO?


    What do they do today?
    What behavior have we observed?
    What can we imagine them doing?

    © 2017 Dave Gray, xplane.com

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