Contact
923007655403 (Mobile)
Muhammad Usman Aslam
[email protected] Regional Sales Manager at Pepsi Cola Islamabad
Pakistan
www.linkedin.com/in/muhammad-
usman-aslam-5620a948 (LinkedIn)
Summary
Top Skills Result-oriented, dynamic and innovative professional with over 13
Marketing Strategy years of experience in business development, client relationship
Sales Management management and sales management. I possess expertise in all
FMCG areas of business with a passion to lead via development of my
sales team by training and developing their skill set and focusing
Languages on the KPIs most important to the organization. Additionally, having
English (Professional Working) managed some of the biggest distribution set ups in the Pakistan
Urdu (Full Professional) beverage industry, I have the ability to manage highest levels of
Punjabi (Full Professional) planning, negotiating and creating mutually beneficial environment
for all stakeholders.

Experience
Pepsi Cola Islamabad
6 years 4 months

Regional Sales Manager

May 2019 - Present (3 years 5 months)
Islamabad

Key Achievements:

 Top Ranked RSM 2020, 2021.

 Achieved 28% growth of 2021 vs. 2020 & 5 % vs. BP.
 Achieved 21% growth of 2020 vs. 2019 & 7 % vs. BP.
 Achieved 24% growth of 2019 vs. 2018 & 9 % vs. BP.
 Consistent top performer in 2019, 2020 in Volume & KPI’s.

Responsibilities:
 Responsible for the region’s performance and Targets for sales, visibility and
merchandising
 Managing sales team and distribution development
 Ensuring profitable growth in sales, revenue, KPIs.
 Manage the day-to-day activities of the sales force to implement the
organization’s overall sales strategy.

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 Developing and presenting required programs and tool of trade activities for
assigned region in order to achieve objectives and ensuring growth in business
results.
 Mentoring and coaching sales team for delivering results through right
execution standards of go to market, trade relations, merchandising, in call
mission steps and utility of automation reports.
 Managing Islamabad Rawalpindi Region since May 2019 having volume of
9.5 million Raw Cases while maintaining the highest nationwide market share
against competition above 75%.
 Responsible for a sales force of over 130 members including SM, TDMs,
MDEs, Distributors PSR´s, DSR’s and 10,000 retailers in the area.

Sales Manager
June 2016 - April 2019 (2 years 11 months)
Islamabad

Key Achievements:
 Got Promotion as Regional Sales Manager in May 2019.
 Won best “Sales Manager” award in 2017 & 2018.
 Achieved 23% growth of 2018 vs. 2017 & 9 % vs. BP.
 Achieved 21% growth of 2017 vs. 2016 & 7 % vs BP, which was the highest
growth in Haidri Beverages.
 Consistent top performer in 2017 & 2018 in volume & KPI’s.
 Won a competition of “Flavor Pepsi” champion in 2017.
 Achieve highest number in conversion the outlets in 2017.
 Gave best results in company’s new “TMX” Software for sales team and
order taking.

Responsibilities:
 Managing Pakistan biggest distributor (Reliance Distribution) since June
2016 having volume of 4.2 million Raw Cases.
 Managing a sales force of over 60 members including TDMs, MDEs,
Distributors PSR´s, DSR’s and 3,000 retailers in the area.
 Developed sales strategy and marketing plans to achieve company sales
goals and profitability.
 Ensure effective Utilization of Marketing and Sales Budget.
 Execution of given plans and objectives to attain zone and area wise
primary and secondary sales, while also delivering on availability targets for all
packages.
 Supervise and monitor the stocks transactions at all levels against planning
and forecasting.

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 Distribution Management via sales force automation tools to ensure

the proper execution of sales operation, ROI, KBI, GTM, and inventory
management.
 Conducting market surveys and determine market share, sales trends and
cultivate relationships in specified areas (own and competitor´s) with key
accounts, wholesalers and retailers.

Coca-Cola Beverages Pakistan Limited

8 years 5 months

Sales Development Executive

May 2015 - June 2016 (1 year 2 months)
Faisalabad

 Training, coaching & motivating the entire sales team and field sales force.
 Execution of given plans and objectives to attain area wise primary and
secondary sales and products and packages availability targets.
 Ensure product availability by developing and maintaining new outlets and
customers in the assigned area.
 Regular market visits to supervise/monitor the proper execution of set
objectives and plans to potential dealers, especially with key accounts and
wholesalers.
 Market intelligence regarding market share, trends, analysis, availability,
competition activities and reporting them timely and accurately to senior
management.
 Distribution Management through VOYAG to ensure the proper execution of
sales operation, ROI, KPI, RTM, inventory management.
 Preparation of business forecast and annual business plans for the year.
 Responsible for ensuring proper merchandising of products in the coolers
and in-store execution.
 Use resources efficiently & effectively (chillers and other trade marketing
tools).
 Planning, negotiating and creating mutually beneficial environment for all
stakeholders.
Achievements
 Best Performance Award in 2015.
 Top SDE of the Region in 2015.
 Toper RED & Coke Club in 2014.
 Hybrid distribution development.  2014 Flavor Champion ( Sprite &
Fanta)Project Management
 Successfully launched Pre-sell concept at distribution networks for the first
time in Coke Pakistan in 2012.

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 Presented “Sales Excellence Award” at National level in 2009

Market Development Officer

February 2008 - April 2015 (7 years 3 months)
Faisalabad

Directly responsible for achieving sales targets monthly, quarterly & annually
on primary and secondary basis.
Ensure product availability through developing and maintaining new outlets
and customers in the assigned area.
Develop and strengthen relationship with existing and potential distributors
dealers / retailers
Serve as a liaison between the distributor/retail market and company.
Market intelligence regarding market
share ,trends ,analysis ,availability ,competition activities etc and communicate
the same timely and accurately to seniors for better monitoring and controls
Preparation of sales targets, and devising discount & schemes strategies to
achieve them.
Preparation of business forecast and plans for the year.
Responsible for ensuring proper merchandising of products in the coolers and
outlets.

Mobilink
Business Development Officer
October 2007 - January 2008 (4 months)
Faisalabad

Informatics Computer Institute

Center Manager
September 2006 - September 2007 (1 year 1 month)
Faisalabad

Education
Riphah International University
Master of Business Administration (MBA), Marketing · (2004 - 2006)

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