Prinu Raju Original

RESUME
Prinu Raju
P.O Box 57141, Dubai, United Arab Emirates
Age: 36
DOB: 18/December/1984
Gender: Male
Contact No.: +971 555645828
E-Mail: [email protected]
Driving License: Valid U.A.E driving license
Profile
 A result oriented professional with accomplished career track of delivering sustaining revenue & profits.
 An ambitious and dynamic Business Professional with impressive track record of Sales & Business Development
within FMCG industry. Career development over these period has been based upon professional qualifications in
marketing to MBA level.
 Proficiency in devising & executing sales strategies for accelerating revenue base. Attained proficiency in Business
Development & conducting Marketing activities:
 Breaking new avenues & driving sales growth.
 Conducting opportunity analysis by keeping abreast of market trends and competitor moves to
achieve market-share metrics.
 Establishing relationship with customers for a high satisfaction index.
 Excellent communicator with exceptional talent for problem solving and ability to handle multiple functions and
activities in high pressure environments with tight deadlines; multi-lingual with proficiency in English, Hindi,
Malayalam and Tamil.
CAREER SCAN
1) February 2014- Till date in Jade Distribution LLC (Chalhoub Group), Dubai as Key Account Manager
Role:
 Directly handling Carrefour, Lulu hypers and leading and 2 Territory Executives for (Nesto & Safeer
hypers) and 9 merchandisers and 6 promoters from my division and working towards fulfilling
company objectives and principal guidelines.
 Handling brands like Police Perfumes, UDV Perfumes, Horseball Perfumes, Tabac perfumes
Bodyfantasies, Bodycology, Cantu hair care, Annegeddes baby products etc
 Implementing original sales strategies to achieve exceptional results and hit the budget.
 Mentoring & monitoring the performance of team members to ensure efficiency in process operations
and meeting of individual & group targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates
high performance amongst team members.
 Playing a key role in directing the team towards the development of the business.
 Managing targets and commissions.
 Adeptly handling key brand reviews, RSP surveys, competition reports, POS material updates, post
promo analysis, ROI analysis etc
 Preparation of monthly Market Survey to analyze the competitor’s activities and product promotions
 Handling all the traditional trade & modern trade customers.
 Responsible for Dubai, Sharjah and Ajman business.
 Key focus on sustaining modern trade business and improving down trade.
 Promoting new products.
 Responsible for promoting high value products to gain more Gross Revenue.
 Monitoring daily sales calls, journey plans and sales cum stock level in primary market.
 Sales promotions and awareness campaigns to promote the brand.
 Keep Proper track of work done by the merchandising team concern with the delivery schedules, P.O.S.
utilization, the Plano gram, the F.I.F.O. and the shelf fill level.
 Analysing the market needs and new opportunities and reporting them to the Sales Manager.
 Managing the full life cycle of sales including co-ordination with merchandising team & logistics
 Following with timely collection of payments.
2) August 2010 – January 2014 Date in Al Seer Trading Agencies , Dubai, as Key Account Executive
Role:
 Responsible for business development of brands like (Dettol, Harpic, Veet, Vanish, Airwick, Pif Paf,
Clearasil, Finish and Moov) in all Carrefours’, Carrefour Markets in Dubai, Sharjah and Ajman regions
and Hyper Panda.
 Managing a group of Merchandisers and implementing the planograms and other execution requirements as
demanded by the principle company using them.
 Coming up with innovative promotion strategies on a regular basis.
 To assist in formulating brand strategies to ensure growth of the assigned brands.
 To do business review on a regular basis to understands the brand performance.
 To drive strategic vision of product launches
 Ensuring the growth of the assigned brands in the assigned market.
 To build good relation with Section managers and to ensure optimum visibility of the assigned brands.
 To do competitor analysis regarding their latest promotions and product launches.
 Responsible for suggesting different ways to improve sales and increase market share for the brands.
3) March 2009 – May 2010: Space Distribution LLC, Dubai as Account Execuitve
Role:
 Achieve set targets per partners like major retailers in Computer Plaza and major players in the Computer Street
in Dubai region.
 Constantly lookout for prospective customers.
 Promote employer’s brands like Caselogic Laptop accessories, Bluetrek Bluetooth devices Lexar computer
hardwares and Sigma TV/AV accessories to these customers and to maximize opportunities with each partner.
 Prepares price quotations for enquiries and converting them into business.
 Negotiates and finalize credit terms for each customer based on their credibility.
 Assist in organizing group presentations, demonstrations and training of the IT accessories.
 Collate a partner specific strategic action plan for the years to come.
 Maintain customer satisfaction and loyalty through proper follow-ups, timely delivery and prompt service.
 To collect useful data for the management on competitors products and policies.
 To prepare monthly reports on sales made through each partner.
 Monitor partner stock, sales and commitments.
4) March 07 –February 2009: OXYGEN DIGITAL Kottayam, Kerala as Marketing Executive
ACADEMIA
Master of Business Administration (Marketing and Finance) from Karpagam College of Engineering (2005- 2007),
Anna University, India.
Bachelor of Commerce, 2002-2005 from Ettumanoorappan College, M.G. University, India.
Nationality: Indian
Marital Status: Married
Date of Birth: 18 December 1984.
Languages Known: English, Hindi, Malayalam and Tamil
Religion: Christianity

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RESUME

4) March 07 –February 2009: OXYGEN DIGITAL Kottayam, Kerala as Marketing Executive

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