CHAPTER 1

THE PROBLEM AND IT'S SCOPE

Rationale of the Study

Receiving guests in a spirit of goodwill, especially strangers from different

countries is what hospitality is all about. Hospitality entails warmth, respect, and even

protection; it promotes cultural understanding and appreciation. Hospes is derived from

the Latin root hostas, which means "foreign" or "enemy." Thus, host, hospital, hostel, and

hotel are all words that are related. By increasing the acquisition of foreign exchange,

hospitality fosters economic growth and development. Today, hospitality comprises

hotels, restaurants, entertainment, sporting events, cruises, and other tourism-related

activities. As a result, the hotel business is vital not just to societies but also to

economies, customers, and employees, as it generates jobs, promotes infrastructure

development, and contributes to. Tourism is recognized as a vital tool for regional

development in many countries since it generates new economic activities. In addition,

tourism may have a favorable economic impact on employment and the balance of

payments.

According to researchers, there are numerous grounds for choosing this issue; it

dominates every feeling in the heart of Talisaynon and the rest of the globe, particularly

during times of pandemic, which we are currently experiencing. So, as a reminder to

entrepreneurs and business people, they must understand the function of hospitality in

economic growth. Should research the topic to supply them with relevant information. It

comes before everything, particularly amid the agony we now refer to as pandemics.
Because it has just one bearing on the state of the economy and human life, it should give

it the majority's attention.

According to José Miguel Rodrguez-Antón, the health crisis produced by the

pandemic COVID-19 has been so severe that the drop-off in economic tourist activity in

most nations has resulted in an economic catastrophe with yet-to-be-measured

implications. The current study examines the genesis and progression of the coronavirus

pandemic and the literature on the effects and recovery techniques applied in prior hotel

sector crises. Spain was chosen as the study's target country based on tourism statistics,

the importance of tourism to the country, and Spain's position as a leader in worldwide

tourist attractions. The impact of the pandemic on the Spanish tourism industry,

particularly the hospitality business, is examined in depth. Furthermore, the essential

actions to support the tourism and hospitality sector that have been conducted at the

global, European, and national levels and the response and recovery strategies of the five

largest Spanish hotel chains are highlighted.

The researcher conducted this study to understand better the rule of hospitality in

Talisay City's economic recovery from the epidemic. What are some strategies or

approaches for recovering our economy from the pandemic that we are currently facing?

We are conducting this research because it is a crucial aspect in developing the

hospitality industry in Talisay City to recover the economy from pandemic COV -19. It

can also assist individuals, particularly those in Talisay City, in learning about the

recommendations and suggestions for this epidemic impacting our economic progress.

It's critical to understand what needs to be done to avert a catastrophic debt catastrophe.
We are undertaking this study to disseminate information about how to keep ideas alive

during the economic recovery. This research has a significant impact on the residents of

Talisay City who work in the hospitality industry.

PERSPECTIVES FROM AROUND THE WORLD

COVID-19 will have a long-term impact on the hospitality business worldwide.

While hotels prepare for an uncertain future, the most crucial move they can take now is

to develop a complete reopening strategy to capitalize on any resurgent demand. But

where do you begin? What are the most critical actions and considerations for hoteliers to

support a successful business? This research is significant because it will provide

information on the patterns affecting the hospitality industry in the face of the pandemic.

First, the hospitality industry must adopt some techniques. According to the Cornell

Center for Hospitality Research, millennials (those aged 18-34) are predicted to account

for half of all visitors to the United States by 2025. Companies must develop strategies

based on this demographic group's personality features and behaviors; they travel

frequently, are early users of technology, value individual engagement, and are

spontaneous. The hotel will aim to delight customers by making check-in as simple as

possible and providing excellent dining experiences at reasonable costs. Satisfied

millennials will enthusiastically promote your brand on social media channels in

exchange. Technology is exploding.

The bulk of today's clients are self-sufficient, tech-savvy tourists who are at ease

with mobile apps and websites. Hotels must ensure that their services are current and

user-friendly. Travelers expect hotels and conference centers to have high-tech

equipment and knowledgeable support staff when attending business meetings and

conferences. An influx of overseas visitors is expected. International leisure travel is on

the rise – the world's busiest airport is Dubai International Airport. Hotels must be able to

provide services in a variety of languages and a customized experience property that is

tailored to the culture and needs of its international guests. Increased focus on health and

well-being today's customers are taking control of their health; hotels respond with well-

equipped fitness centers, and tourists anticipate new wellness choices. Aside from healthy

food options, energizing lighting, air purification, yoga areas, in-room fitness equipment,

and even vitamin-infused shower water are all on the rise. There is a requirement for

technology that is seamless. The importance of seamless communication across platforms

and devices is expanding. Mobile check-in and digital concierge services are now

available from several hotel chains. Guests at the Aria Resort and Casino in Las Vegas

are given high-tech cards that detect their presence and unlock the entrance before they

arrive. The rules of sustainability apply. As properties focus on renewable energy

resources and water constraints, eco-friendly practices are becoming the standard. Many

hotels are installing solar panels and updating systems so that when guests leave their

rooms, the air conditioners and lights turn off automatically. Many passengers prefer

technology to humans; they want to check-in online and don't mind if a robot delivers

room service.

It will allow employees to focus on providing more personalized services rather

than routine chores. Promotion of a destination Hotels are becoming more involved in

destination and self-promotion due to the explosion of social media. Many companies are

even including the documents in their marketing strategies. Damage control in real-time
If a hotel visitor is unhappy, he or she can readily vent on social media sites such as

Facebook, Twitter, Yelp, or TripAdvisor. Hoteliers must be able to react swiftly. Using

these public platforms to interact with consumers and respond to their requirements helps

maintain excellent guest relations and encourage future bookings. With so many brands

to select from, hotels must find a way to differentiate themselves. Some hotels give away

customized setlists of downloaded music, while others offer free daily wine tastings in

their lobbies or bars. Others are putting innovative, informative panels in bathroom

mirrors.

The hospitality sector encompasses various disciplines within the service

business, including hotels, event organizing, theme parks, transportation, cruise lines, and

other tourism-related areas. The hospitality business employs 313 million people

globally, accounting for 9.9% of total employment. According to Peter Ducker FIH,

Chief Executive, these jobs are also vital for the economy since people compensated for

their labor would spend more, which will assist in stimulating the economy even more.

The researcher must think outside the box. We have to put on hold what was 'normal' and

create a 'new normal' that still delivers the high standards and enjoyable experiences that

we once knew." - Hoteliers need to re-evaluate their core customer segments and feeder

markets. Hospitality providers must be aware that their revenue mix will shift. Leisure

travel is expected to be the first to resume bookings, according to 82 percent of HSMAI

poll respondents. But they also identified that due to varying levels of impact and

regulations across geographies, hotels' traditional 'feeder' markets might change, resulting

in a need to shift focus to different.

 For this reason, it's critical to research what the latest government guidelines are

in your area as well as feeder markets. Cross-reference what you find by analyzing what

other businesses and competitors are doing locally, then use the information to map out

how you think travel will begin to phase The hospitality industry should act similarly by

creating a cancellation or rate plan for groups, corporate, and transient guests with the

same flexibility groups, corporate, and transient guests with the same flexibility. Start by

allowing all types of future customers to change their bookings to a later date without

waiting for them to contact you. Consider using your sales team in this process to

discourage customers and groups from taking outright canceling trips since 81 percent of

HSMAI members report they are prioritizing customer check-in calls as part of their

recovery approach. It includes proactively reaching out to any groups who previously can

cell to determine what it would take to win their business back. Above all, hospitality

professionals should strive to be sincere and flexible in their guest communication

strategies to acknowledge the need for cancellations to re-book when the time is right.

Finally, create a flexible pricing strategy while guarding rates. Therefore, it's critical to

focus on finding a baseline for what your occupancy levels will look like throughout each

phrase recovery – local, domestic, continental, and global.

Ensure applicable government guidelines to see if there are any restrictions on

occupancy and be realistic about the volume of guests you think will book. Let that

perspective help drive the rates you offer in each phase of your plan. In a challenging

economy, rate parity can become a glaring issue. In our opinion, it's essential to track

rates closely across every channel and take action as necessary. Combine your pricing
plans with focused efforts to encourage direct bookings to capture the highest revenue

possible while maintaining a healthy distribution mix.

Additionally, resist the urge to slash your property's average daily rate (ADR).

Significantly dropping ADR may be a temporary solution, but it can take much longer to

recover from. Instead, go back to the basics of your pricing strategy to adapt to an ever-

changing landscape. Evolve operating procedures to address health and safety concerns

from both staff and guests. The hospitality industry has an enormous responsibility to

help mitigate the spread of COVID-19. 38% of HSMAI survey respondents feel the most

significant and immediate change to traveler behavior due to the virus is a greater focus

on health and safety. Winning the confidence of generation clean will require a

thoughtful examination of current business processes to prioritize the wellness of staff

and guests through social distancing and thorough sanitization while maintaining the core

of the experience customers know and love. Be sure to reinforce your hotel's cleanliness

commitment to guests and stakeholders at every chance possible with open, honest

dialogue. As the industry slowly begins to reopen for business, it's important to remember

we are all facing tough decisions and uncertainty in the future.

As an industry, we are resilient and will continue to persevere through knowledge

sharing, gauging travelers' intentions, and observing best practices, while implementing

new policies and procedures. The information and tips found within our Planning for

Hospitality Recovery series can help jump-start your organization's recovery efforts to

make once again available to guests all that is great about this industry we collectively.
NATIONAL

Stabilizing income and protecting the health and safety of workers and their

families is critical in providing a buffer for people to weather the COVID-19 crisis.

Income stabilization and supporting career transitions will also stimulate consumer

demand to keep capital circulating through the economy—challenges in making

predictions in a fast-moving and uncertain situation. Quantifying the current and future

impacts of the crisis on the tourism sector is challenging, with the crisis exposing

shortcomings in tourism statistical information systems, including a lack of robust,

comparable, and timely data to inform policy and business decisions. Available

evidence highlights the steep drop in international travel flows and tourism spending, as

well as the contraction of domestic tourism activities. Income security, keep people in

their homes and able to maintain their basic needs through programs such as expanded

unemployment insurance, food security, ensure access to food relief, especially for

vulnerable populations such as undocumented workers and low-income seniors

workplace safety enhance health safety standard and provide hazard pay to those who are

still working in jobs that require interpersonal contact. Support for career mobility

increases access to career guidance, child care transportation, professional networks,

education, and training to ensure workers who need to transition to a new field can find a

quality job or start a new business. Health insurance and paid leave, expand access to

health care insurance and paid sick o to minimize barriers to isolating and accessing care

if a worker contracts COVID-19 art: supporting small, medium-sized business. The

pandemic's impacts on leisure and hospitality go beyond the sum of individual

households and businesses. Concentrated job losses, closures, and declining tax revenues
compound each other. We need community-scale solutions to counteract these forces on

multiple levels.

Housing prioritizes expanding the inventory of stable, long-term affordable

housing because the cost of housing is a heavy burden for the typical hospitality worker.

Ownership state and local leaders should think creatively and take a step to purchase

vacant commercial real estate to stabilize neighborhoods and regenerate the hospitality

and leisure sectors once it is safe to do so. Testing and contact tracing: Locate testing

sites where hospitality and low-wage essential workers live. Employ residents in contact

tracing and provide clear off-ramps into quality careers. Digital equity, many hospitality

workers lost their only internet access when their places of work shut down. State and

local governments must provide equal access to internet services, devices, and digital

literacy. Transportation invest in transportation infrastructure that can lower air pollution

levels while preserving mobility and stimulating tourism in the future.

LOCAL

Rebuilding the hospitality industries for the future helps the local community

outlook remains highly uncertain. OECD expected international tourism to fall by around

80% in 2020. Destinations that rely heavily on international, business, and events tourism

are particularly struggling, with many coastal, regional, and rural areas faring better than

cities. Encouraging news on vaccines has boosted hopes for recovery, but challenges

remain, with the sector expected to remain in survival mode until well into 2021.

Domestic tourism has restarted and is helping to mitigate the impact on jobs and

businesses in some destinations. However, natural recovery will only be possible when
international tourism returns. It requires global cooperation and evidence-based solutions

so it can safely lift travel restrictions.

The survival of businesses throughout the tourism ecosystem is at risk without

continued government support. Although governments have taken impressive action to

cushion the blow to tourism, to minimize job losses, and to build recovery in 2021 and

beyond, more needs to be done and in a more coordinated way. Key policy priorities

include: Restoring travels confidence supporting tourism businesses to adapt and survive

and promoting domestic tourism, and supporting the safe return of international tourism

and providing clear information to travel and businesses, and limiting uncertainty (to the

extent possible evolving response measures to maintain capacity in the sector and address

gaps in supports and strengthening cooperation within and between countries.

Building more resilient, sustainable tourism while flexible policy solutions are

needed to enable the tourism economy to live alongside the virus in the short to medium

term, it is essential to look beyond this and take steps to learn from the crisis, which has

revealed gaps in government and industry preparedness and response capacity.

Coordinated action across governments at all levels and the private sector is essential.

The crisis is an opportunity to rethink tourism for the future.

ASSUMPTION

As we begin to rebuild our economies, the hospitality industry is preparing to

reopen its doors. However, the environment in which the industry today operates has

altered. The COVID-19 pandemic and the subsequent global quarantine have had a

significant impact on consumer behavior. Some of the behavioral changes already

underway before the outbreak have intensified, while others have slowed or stopped. As a
result, new expectations and habits have emerged. Discretionary spending has been hit

hard, and purchasing habits have shifted. Understanding and responding to shifting

consumer behavior will be critical to the hotel industry's comeback. To earn and keep

customers' trust, businesses must rethink the customer experience and reengage with

them. Simultaneously, they will need to strengthen their operational agility and financial

resilience to negotiate the risks of conducting business in a pandemic-prone environment.

Deloitte examines how the COVID-19 problem has influenced consumer behavior and

what this means for the hospitality industry in this paper. We also look at opportunities

that can help restaurants, hotels, casinos, sports organizations, and other hospitality

businesses adjust to our new normal, recover, and thrive once more. We need to focus on

the recovery of our business industries because we all know how important the

hospitality industry is because it directly generates revenue for local economies when

tourists spend money there. In addition, tourists buy retail products, pharmacy supplies,

and locally manufactured souvenirs and crafts, which helps the economy indirectly.

These occupations are also vital for the economy since people rewarded for their work

will spend more, boosting the economy even more.

Background Information

This study focuses on every hypothesis that is relevant to the current topic. This

topic, "The importance of hospitality sectors in Talisay City's economic recovery from

the epidemic," was backed by several ideas that provide a link to learning. Articles and

books are used in this study to provide primary evidence in written texts. It is made up of

relevant literature and studies that contain factual information about the topic under
consideration. Information that establishes a basis in our thinking so that we can widen

our outlook.

It also serves as an explanation and logical link between the previous research and

the current study. As a contribution to our literature and a reminder of current challenges,

this research is examined to give the new community, societal, and global information. It

also applies to every Talisay City business owner in the hospitality industry and how vital

it is to understand the hotel industry's role in the economic recovery from the present

epidemic. Finally, this study piques each researcher's interest in getting sufficient data

and what lessons may be learned while investigating.

According to Douglas McGregor's (1906-1964) ideas of X and Y, two

fundamentally different management styles are governed by managers' assessments of

their team members' motivations. Theory X is authoritarian, and it is employed by

managers who believe that their staff is indifferent or dissatisfied with their jobs. Theory

Y is a participative management style utilized by managers who think that their

employees are self-motivated, responsible, and devoted to owning their job.

Micromanagement is the result of Theory X, whereas a more collaborative and

decentralized workplace results from Theory Y. His thesis revolved upon the

micromanager, who overly supervises employees; rather than instructing an employee

what task has to be completed and when a micromanager will closely monitor the

individual's behavior and deliver frequent criticism of the person's work and processes.

Employees who collaborate in a functional area or on a work team make up a

decentralized workforce. These factors are critical for a successful organization.

Research Flow Chart

In this study the input-process-output model is used as the conceptual basis of the

study. The expression of the input frame is what is possible to be done in the study to

gather data about the research. The process here is how a data collection is done, in other

words it is the steps or process to follow so that there is a definite result or unity in the

binding of the information gathered.

Input Process Output

- Identify the business owner of

businesses with in Talisay City. The research process
involves identifying, P

- Identify the expert performer. locating, asessing, and R

analyzing the information O

- Selecting the respondents. you need to support your G

research question, then R

-Make questioners about the developing and expressing A

said topic. your ideas. M

Figure 1 . Research Flow Chart of the Study

 REVIEW OF RELATED LITERATURE AND STUDIES

As researchers, we must understand the future of today's pandemic; in the

hospitality industry, it is essential to understand and fully equip our minds on how to

economically recover our economy in society, as we all know that income is vital to us.

As investors, we know that income is an essential component of total return. Income is

significant in the fixed-income market, but it is also crucial in equities, real estate, and

currency investments. The appropriate literature and studies in the hospitality industry in

the economic recovery are presented in this chapter. Unpublished research is also

included in each topic, providing more knowledge and complete ideas for the study of

literature. When travelers spend money at hotels, restaurants, and entertainment venues,

the hospitality industry directly benefits local economies.

Furthermore, tourism has the potential to drive the construction of infrastructures

such as roads and public transportation. The jobs provided by the sector are also essential

economically. Therefore it plays a big part in our society and should be acknowledged

and fostered by expressing it.

Hospitality and Tourism Industries

The hospitality industry encompasses a wide range of businesses and services

related to leisure and consumer satisfaction. The hospitality sector focuses on ideals of

luxury, pleasure, enjoyment, and experiences rather than catering to necessities and needs

is another distinguishing feature. The hotel business, on the other hand, is concerned with

leisure and client satisfaction. It could mean providing services to tourists, but it might

also mean providing services to non-tourists, such as locals enjoying their leisure time or
visitors here for reasons other than tourism. The hospitality industry's accommodation

segment is focused on providing consumers with a temporary place to stay. The

accommodation sector is most typically linked with the tourism industry, where visitors

plan vacations or trips and require lodgings. Still, it also caters to locals seeking a short

respite from their daily routine or those who require temporary housing for nearly any

other reason.

The Economy and the Hospitality Industry

According to (Adams et al.,2020), the inequality in job/income losses in the

United States and the United Kingdom is based on the type of job and individual factors.

According to the authors, workers who cannot execute any of their tasks from home are

more likely to lose their jobs. The study also discovered that workers with lower levels of

education, younger adults, and immigrants are concentrated in occupations that are less

likely to be performed from home and that workers with lower levels of education,

younger adults, and immigrants are concentrated in occupations that are less likely to be

performed from home.

The pandemic shock in Norway has a robust socio-economic gradient, according

to (Alstadster et al., 2019), as it has disproportionately affected the financially vulnerable

population, notable parents with younger children. He also discusses the diverse impact

among occupations and workers in the United States (Béland et al., 2020). They found

that COVID-19 less influenced occupations with a higher proportion of remote

employees. On the other hand, occupations with a higher proportion of workers working

in close quarters were more impacted. They also discovered that vocations labeled as

"more disease-prone" are less affected. This conclusion could be attributed to the fact that
certain occupations have a large number of critical workers. Based on these findings, it is

reasonable to predict that workers will change jobs (or students will choose jobs) in the

short or medium term.

According to (Adams et al.,2020), the inequality in job/income losses in the

United States and the United Kingdom is based on the type of job and individual factors.

According to the authors, workers who cannot execute any of their tasks from home are

more likely to lose their jobs. The study also discovered that workers with lower levels of

education, younger adults, and immigrants are concentrated in occupations that are less

likely to be performed from home and that workers with lower levels of education,

younger adults, and immigrants are concentrated in occupations that are less likely to be

performed from home.

According to (Hassan et al., 2020), there is a pattern of firm resilience

heterogeneity across industries in the United States and worldwide. They give evidence

that some organizations expect improved commercial prospects in the middle of the

global disruption, based on earnings call reports (e.g., firms which make medical supplies

or others whose competitors are facing negative impression after the outbreak of COVID-

19). According to (Barrero et al., 2020), who measure labor reallocation in response to

pandemic-induced demand response (e.g., increased hiring in delivery companies,

delivery-oriented restaurant/fast-food chains, and technology businesses).

A wide range of social distancing policies, ranging from full-scale lockdowns to

voluntary self-compliance measures, have been implemented19. 20 Sweden, for example,

imposed only minor limitations. Large-scale events were outlawed, and restaurants and

bars were limited to table service only; private companies, on the other hand, were
generally allowed to operate freely. If someone were sick, they were advised to stay at

home and restrict social interaction as much as possible ( Andersen et al., 2020).

Countries with a higher proportion of the elderly population, a higher population density,

a higher proportion of employees in vulnerable occupations, greater degrees of

democratic freedom, more international travel, and a greater distance from the equator

implement more stringent social distancing measures. Using a game theory approach, the

authors suggest that states linked by economic activities will be "tipped" 21 to a Nash

equilibrium, in which all other states follow shelter-in-place policies.

Party leader qualities, political ideologies, and partisan differences have been

connected to social distancing policy factors, which associate the risk perception of

acquiring COVID-19 with partisan differences. They discovered that counties in the

United States with more outstanding Donald Trump vote shares are less likely to

participate in social distancing without social distancing pressure. For further information

on the role of the hospitality industry in the economic recovery from the pandemic, we

need to understand and learn for ourselves what has to be done to survive or recover our

economy from the pandemic that we are currently experiencing. Its goal is to urge

individuals in Talisay City to sustain our economic growth by disseminating this

information and thoughts. According to them (Muscatelli, 2020). There are options for

reviving the economy in the face of the pandemic. Growth first, sound money second -

from 2021 onwards, governments must prioritize restoring economic growth. There must

be a clear strategy to restore economic confidence, which is inextricably linked to

people's confidence in how the pandemic and its economic consequences are being

managed. Test and trace are still critical in reducing uncertainty, and there is no trade-off
between health and economics.

According to (Kritika, k. 2020), this pandemic poses several issues in the

hospitality industry. The hospitality industry is undergoing significant changes as a result

of COVID-19. The hospitality industry is experiencing a significant decline in

reservations and a considerable number of cancellations due to the lockdown in many

nations around the world. Even after the lockdown, getting to your accommodation is

tough. The virus's terror is still present in their minds. The hospitality business faces a

significant difficulty in gaining client trust to choose their hotel over others. In addition,

they must face a variety of obstacles in the hotel industry this year. Until last year, hotel

revenue managers could make pricing decisions based on historical data. However,

when an unforeseen and never-before-seen occurrence occurs, such as the COVID-19

disaster, previous data isn't much use. Countries use other nations or states that are days

or weeks ahead of the COVID-19 curve to estimate demand. They can also gather

information from social media, competitors' pricing, and book ratios, among other

sources. To successfully capitalize on demand, hoteliers require real-time pricing

intelligence. Hotels will be able to bounce back and book rooms at strategic pricing after

that. Because we can't predict how and when people will travel again, hoteliers will have

to look for patterns and make decisions.

During the Pandemic, the Hospitality Industry

Critical global countermeasures to stop the spread of the COVID-19 pandemic,

according to (Apostolopoulos et al., 2020), have included travel restrictions, shelter-in-

place orders, and social distancing orders. The bulk of the world's population is affected

by travel prohibitions, which have been implemented in most countries across the world.
The hospitality industry was one of the first businesses to be damaged. It will be one of

the last to recover, with millions of people suddenly unemployed, economic uncertainty,

and global fears of COVID-19's expansion and subsequent waves. The United States

reported its first confirmed COVID-19 case on January 20, 2020. The pandemic began to

have catastrophic economic and societal ramifications in February and March 2020. U.S.

hotels have lost room income since public health worries began to increase in mid-

February 2020. Six out of ten hotel rooms in the United States are still vacant as of June

3, 2020. Since August 2020, about half of hotel employees have been unemployed, and

five out of ten rooms remain unoccupied. The purpose of this research is to better

comprehend existing studies on the topic of the hospitality business in the face of the

COVID-19 pandemic.

To address green hospitality practices, (Sharma et al., n.d.) performed a

systematic review and assessed 403 published papers in 13 prominent hospitality

journals. The research presented a coherent conceptual framework based on the discovery

of seven research topics through eco-innovative methods. Chi et al. talked about how

artificial intelligence may help with service delivery in the hospitality business. Seven

key themes emerged from an analysis of 63 publications. Many researchers used a

systematic literature review to summarize and analyze the outcomes of all relevant

studies in the COVID-19 pandemic. De Pablo et al., for example, published systematic

analysis of physical and mental health outcomes among COVID-19-exposed health care

employees. The study looked at 115 grey literature publications and papers published in

Web of Science up until April 15, 2020.

 According to ( Luo 2019), she used Google Scholar, PubMed, Embase, and WHO

to conduct a systematic review. COVID-19 databases on the psychological and mental

effects of COVID-19 in the general public, healthcare workers, and individuals at higher

risk of COVID-19 infection. The coronavirus disease 2019 (COVID-19) is an infectious

disease caused by the SARS-CoV-2 virus. At the end of 2019, it was discovered for the

first time in Wuhan, Hubei Province, China. The World Health Organization (WHO)

announced a state of sanitary emergency on January 30, 2020, due to the disease's rapid

spread; a month and a half later, on March 11, when the sickness had reached the

epidemic stage, it declared a pandemic. Because there were no known drugs to treat the

disease or vaccines to protect people against it because both the virus and the disease

were unknown at the time, health officials focused their efforts on recommending

distance and social isolation (the evolution and characteristics of COVID-19 can be seen

on the Johns Hopkins University website). COVID-19's spread has been inevitable since

its discovery, reaching virtually every country on the planet, affecting millions of people,

and resulting in hundreds of thousands of deaths.

COVID-19 had infected over 33 million people and killed over a million people

as of September 29, 2020, and the toll is continuously rising. The virus's distribution has

not been uniform, nor has its strength been consistent throughout all countries afflicted.

The five countries with the most significant number of affected people are the United

States, with more than seven million people and a rate of 21,281 per million, followed by

India, Brazil, Russia, and Colombia. Qatar, Bahrain, Aruba, French Guiana, and Israel

have the highest infection rates per million people, with over 26,000 infected per million

people. When we look at the number of deaths caused by COVID-19, the United States
once again tops the list with over 203,000 deaths, followed by Brazil, India, Mexico, and

the United Kingdom. San Marino, Peru, Belgium, Andorra, and Bolivia have the highest

mortality rates per million residents, with rates surpassing 670 fatalities per million

people. Although they have undoubtedly saved thousands of lives, prophylactic measures

based on separation and social isolation, as well as severe restrictions on all modes of

transportation, have caused an incalculable economic crisis in most of the world's

countries, whether they have been directly affected by the virus or will be in the future.

The tourism industry was the first to be impacted by these restrictions and will be

the last to return to the "new normal" among the affected economic sectors. Spain is one

of the few countries globally with a dual situation: tourism is a vital part of the economy,

and the country is also a popular tourist destination. This paradoxical situation means that

the COVID-19 epidemic severely impacts Spain, and it is critical to developing a

comprehensive recovery strategy explicitly aimed at this industry and its businesses. To

date, there has been little research into the effects of previous crisis circumstances, and

the studies that have been done on earlier epidemics have primarily focused on Asia.

There is little experience in Europe in dealing with pandemic circumstances, and the

effects are uncertain.

COVID-19 repercussions and recovery on hospitality are under construction,

according to (Sonmez et al.,2020), with the majority of contributions, conceptual or

critical thoughts, and very little empirical research. The current situation, however,

indicates that the epidemic is not yet under control. As a result, the situation is

unpredictable, and study is necessary to aid in the recovery of tourism and related

businesses. As a result, this exploratory study used a case study to evaluate and analyze
the potential effects of the pandemic on the Spanish hospitality business. It also aimed to

investigate the actions being taken by the main actors involved and proposed ideas for

hastening the return to normalcy and minimizing the effects of the economic crisis.

To accomplish this goal, the following part will review the literature on the

impact of prior crises on the hospitality industry and the responses that were used to

recover. The choice of Spain as the study's focal point will then be defended in light of

the country's importance in global tourism and the relevance of tourism to the Spanish

economy. Following that, the impact of COVID-19 on the global and the Spanish tourist

sector will be investigated, with medium-term estimates based on the various scenarios

being developed by the World Tourism Organization (UNWTO). The measures being

done at the international and Spanish levels to support the emergence of the pandemic-

related crises will then be studied. The study's conclusions will be provided, along with

relevant recommendations for the hospitality business.

According to (Karwowski 2020), when crises like COVID-19 occur, hospitality

organizations are forced to adapt their operating strategy. These events create ambiguity,

and they frequently necessitate prompt answers to avoid harmful consequences [8].

Nonetheless, past research has indicated that the hospitality business is poorly prepared

for a crisis [9], mainly owing to a lack of dedicated resources [10] and a lack of

information and expertise regarding how to respond [11,12]. Previous studies have

focused on destination response and recovery, with little attention paid to hospitality

response and recovery techniques. However, little study consensus indicated that crisis

conditions have a significant impact on the hospitality industry.

 Table 1 shows a literature assessment of the hotel business organized by the types

of crisis impacts and reaction and recovery techniques. The short-term effects include a

significant drop in tourists, occupancy levels, average daily rate (ADR), and income per

available room (RevPar). Other short-term effects, such as employment cutbacks,

operational adjustments, and service reductions, threaten recovery. Sustainability 2020,

Hospitality Industry, 12, 8599 3 of 17 Challenges in collecting loans, postponed future

investment plans, or difficulties in paying debts can hasten the return to regular activity in

the medium–long term. The primary response techniques are cost reduction, local market

push, relaunch, price reduction, contingency planning, and human resource policies.

However, it can also bring up several opportunities to explore, such as the need to

rethink the business model, the innovation and digitization impetus, sustainability and

sustainable-oriented segments (rural, nature, health), or advancement in destination and

company adaption strategies. COVID-19 can thus help to achieve some of the United

Nations Sustainable Development Goals (SDGs) outlined in the 2030 Agenda. In any

case, due to the size and importance of the tourism industry in the Spanish economy and

the prevalence of COVID-19 in the country, Spain will be one of the most affected tourist

destinations by the pandemic. If we consider the probability of any of the UNWTO's

three scenarios, the tourism situation in Spain by the end of the year would be

devastating. According to the information available at the time of writing, international

visitor arrivals have decreased by 72.43 percent, or more than 34.8 million, in the first

seven months of 2020. January saw a 1.36 percent drop, followed by a 0.98 percent

recovery in February. Still, March was a disaster, with a 64.27 percent drop in

international tourist arrivals, dropping from over 5.5 million to just over two million.
However, April and May were far worse because no international tourists were allowed

to enter. If the most favorable of the three planned scenarios occurs, which represents a

58 percent reduction in international tourist arrivals, Spain will receive just over 35

million tourists in 2020; if the second scenario occurs, which is based on a 70 percent

reduction, international tourist arrivals will be just over 25 million; and if the third

scenario occurs, which is based on a 58 percent reduction, international tourist arrivals

will be just over 25 million in 2020.

According to (Kahn et al., 2020), enterprises in the United States have drastically

cut employment vacancies since the second week of March 2020. The authors discover

that employment vacancy drops coincided with an increase in UI claims. Notably, labor

market reductions (measured by a decrease in job vacancies and an increase in UI claims)

were consistent across states, with no discernible variations between states that

experienced the pandemic sooner or imposed stay-at-home orders first. Except for

individuals in front-line roles, such as nursing, critical retail, and others, the study reveals

that the decline in job vacancies was consistent across industries and occupations. Work

from home has become more common as social distancing measures have been enforced.

The extent to which such social distancing measures impede economic activity is

primarily determined by enterprises' ability to maintain business procedures from

workers' residences.

According to (Alipour et al., 2020), an increase in COVID-19 instances per 100k

people is linked to a significant increase in the percentage of workers who switch to

remote work and a decrease in the percentage of workers who commute to work in the

United States. Surprisingly, the authors discover that those who work from home are
more likely to file for unemployment benefits than those who commute to work and work

in industries that provide essential services. (Dingel, 2020) He analyzes the viability of

jobs that may be done from home, according to him. They discovered that 37 percent of

tasks could be done from home, with the amount of face-to-face engagement proportional

to the job.

The job-characteristic variables of home-based work (HBW) and face-to-face

(F2F) interaction differ along three main dimensions, according to (Avdiu 2020), namely:

I temporal (short-run vs. medium run); ii) the primary channel of effects (supply and

demand of labor); and iii) the relevant margins of adjustment (intensive vs. extensive).

They argue that labor supply in industries with HBW capabilities and low F2F contacts

(such as professional, scientific, and technological services) will be the least affected.

However, sectors and occupations with high F2F interactions and HBW capabilities are

more prone to face adverse productivity shocks. During lockdown restrictions, teachers in

high schools and universities, for example, may deliver lessons via web-based programs.

This method of instruction, on the other hand, is less engaging than traditional

classroom sessions. Industries with minimal HBW capabilities and limited F2F contacts

(e.g., manufacturing, shipping, and warehousing) may be able to recover fast once the

lockdown restrictions are relaxed. Wearing personal protective equipment (PPE) and

adopting other applicable precautionary steps can reduce the risk of infection from

physical closeness. However, industries with poor HBW capabilities and significant F2F

interactions (e.g., lodging and food services, arts, entertainment, and recreation) are likely

to recover more slowly, as consumers may be hesitant to patronize them, such as going to

the movies and restaurants. Temporary closures, the (perhaps permanent) loss of
productive people, and drops in job postings marked by substantial variation across

industries have significant short-term repercussions from the firm's standpoint. Bartik et

al. (2020) conduct a small 31-firm survey in the United States and find that some have

temporarily shuttered their doors and reduced their workforce since January 2020. The

enterprises polled were pessimistic about the federal government's fiscal stimulus

(CARES Act lending program). According to (Campello et al.,2020), industries with

highly concentrated labor markets (i.e., where hiring is concentrated among a few

companies), non-tradable sectors (e.g., construction, health services), and credit-restricted

enterprises have seen more significant job losses.

Even when required stay-at-home policies are applied throughout states, this

remains. He discovered a similar pattern (Allcott et al., 2020). Furthermore, the authors

use surveys to indicate that Democrats and Republicans have distinct risk assessments

regarding acquiring COVID-19, emphasizing the relevance of social distancing policies.

Researchers are attempting to determine whether social distance measures are successful

in lowering social interaction and, as a result, COVID-19 infections and deaths. (Abouk,

2020) show that in the United States, reductions in out-of-home social interactions are

driven by a combination of policy and voluntary measures, with statewide stay-at-home

orders having a solid causal impact and non-essential business closures and bar/restaurant

restrictions having a more moderate impact. According to them (Ferguson et al.,2020),

numerous treatments are needed to impact transmission significantly. In the UK and US,

the ideal mitigation plan, which includes case isolation, home quarantine, and social

distancing of high-risk groups (over 70), would cut the number of deaths in half and
lower the demand for intensive care units (ICU) beds by two-thirds. 23 It's worth noting

that this collection of measures falls far short of a complete economic shutdown.

Similarly, (Dave et al. 2020b) report that counties in Texas adopted shelter-in-

place orders before the statewide shelter-in-place order had a 19 to 26 percent reduction

in COVID-19 case growth two weeks after the orders were implemented. (Andersen et

al.,2020) discovered that temporary paid sick leave, a federal law imposed in the United

States that provided commercial and governmental employees with two weeks of paid

leave, boosted compliance with stay-at-home orders. On a larger scale, (Hsiang et al.

(2020) indicate that social distancing initiatives in China, South Korea, Italy, Iran,

France, and the United States averted or delayed over 62 million confirmed cases,

preventing around 530 million overall infections. Another aspect of COVID-19 examined

is testing (Baunez et al., 2020; & Gollier and Gossner, 2020). This procedure is critical

for determining the number of people infected with COVID-19 and determining if the

pandemic's dynamics accelerate or decelerate in real-time (Baunez et al., 2020). 24 It also

permits non-infected people who have been screened to return to work without posing a

risk to others.

According to (Gollier et al., 2020), there is insufficient test production to conduct

mass-testing in all affected nations. These authors propose "group-testing" to solve the

problem. However, there may be practical issues with such measures as the maximum

number of persons in a group and the acceptable error band for group tests. (Baunez et al.

2020) advocate for "test allocation" between regions within a country based on the

marginal utility of testing. The authors determine that the test allocation was inefficient

regarding the criteria specified by the authors, using data from Italy. Another crucial
issue is the factors influencing compliance behavior, such as age (Y. Fan et al., 2020).

Income, trust and social capital, views, public discourse, and, to some extent, news

channel watching are all known socioeconomic factors of compliance with lockdowns (or

safer-at-home orders). According to (Chiou et al., 2020), Americans in higher-income

areas with high-speed internet access are more inclined to follow social distancing

directives. Low-income areas in New York City comply less with shelter-in-place

activities during non-work hours, according to (Coven et al., 2020). According to the

authors, this pattern is consistent with the fact that low-income people are more likely to

work in front-line jobs and are more likely to shop for necessities frequently, resulting in

two compounding effects. Individual beliefs must be considered since they influence

behavior and compliance.

Based on an experimental setting with participants in the United States and the

United Kingdom, (Akesson et al., 2020) conclude that people overestimated COVID-19's

infectiousness compared to expert recommendations (i.e., compared to the actual R0

number). 25 Individuals were more likely to correct their opinions if they saw/heard

expert views. However, the more contagious COVID-19 was considered to be, the less

likely they were to use social-distancing measures. This could be related to the notion

that the individual will contract COVID-19 regardless of how socially isolated they are.

(Briscese et al., 2020) used a representative sample of Italian citizens to model the

influence of "lockdown extension" on compliance. The authors discover that inhabitants

are more willing to increase self-isolation if a hypothetical expansion is shorter than

predicted (i.e., a positive surprise). As a result, these writers argue that government/local
authorities must improve communication and manage people's expectations to secure

compliance.

Even when required stay-at-home policies are applied throughout states, this

remains. He discovered a similar pattern (Allcott et al., 2020). Furthermore, the authors

use surveys to indicate that Democrats and Republicans have distinct risk assessments

regarding acquiring COVID-19, emphasizing the relevance of social distancing policies.

Researchers are attempting to determine whether social distance measures are successful

in lowering social interaction and, as a result, COVID-19 infections and deaths. (Abouk,

2020) show that in the United States, reductions in out-of-home social interactions are

driven by a combination of policy and voluntary measures, with statewide stay-at-home

orders having a solid causal impact and non-essential business closures and bar/restaurant

restrictions having a more moderate impact. Ferguson et al. (2020) propose that

numerous interventions are required to have a significant impact on transmission. In the

UK and US, the ideal mitigation plan, which includes case isolation, home quarantine,

and social distancing of high-risk groups (over 70), would cut the number of deaths in

half and lower the demand for intensive care units (ICU) beds by two-thirds. 23 It's worth

noting that this collection of measures falls far short of a complete economic shutdown.

Similarly, (Dave et al. 2020b) report that counties in Texas adopted shelter-in-

place orders before the statewide shelter-in-place order had a 19 to 26 percent reduction

in COVID-19 case growth two weeks after the orders were implemented. (Andersen et

al.,2020) discovered that temporary paid sick leave, a federal law imposed in the United

States that provided commercial and governmental employees with two weeks of paid
leave, boosted compliance with stay-at-home orders. On a larger scale, (Hsiang et al.

(2020) show that social distancing initiatives in China, South Korea, Italy, Iran, France,

and the United States averted or delayed over 62 million confirmed cases, preventing

around 530 million overall infections. Another aspect of COVID-19 examined is testing

(Baunez et al., 2020; & Gollier and Gossner, 2020). This procedure is critical for

determining the number of people infected with COVID-19 and determining if the

pandemic's dynamics accelerate or decelerate in real-time (Baunez et al., 2020). 24 It also

permits non-infected people who have been screened to return to work without posing a

risk to others.

According to (Gollier et al., 2020), however, there is insufficient test production

to conduct mass-testing in all affected nations. These authors propose "group-testing" as a

solution to the problem, although there may be practical issues with such measures as the

maximum number of persons in a group and the acceptable error band for group tests.

(Baunez et al.,2020) propose “test allocation” between regions within a country based on

testing's marginal benefit. The authors determine that the test allocation was inefficient in

regard to the criteria specified by the authors, using data from Italy. Another crucial issue

is the factors that influence compliance behavior, such as age (Y. Fan et al., 2020).

Income, trust and social capital, views, public discourse, and, to some extent, news

channel watching are all known socioeconomic factors of compliance with lockdowns (or

safer-at-home orders). According to Chiou and Tucker (2020), Americans in

higher-income areas with high-speed internet are more likely to follow social distancing

directives. Low-income communities in New York City comply less with shelter-in-place

activities during non-work hours, according to Coven and Gupta (2020). According to the
authors, this pattern is consistent with the fact that low-income people are more likely to

work in front-line jobs and to shop for necessities frequently, resulting in two

compounding effects. Individual beliefs must be considered since they influence behavior

and compliance. (Akesson et al., 2020) find that individuals overestimated the

infectiousness of COVID-19 in comparison to expert suggestions (i.e., compared to the

genuine R0 number), 25 based on an experimental design with participants in the US and

UK. Individuals were more likely to correct their opinions if they saw/heard expert

views. The more contagious COVID-19 was considered to be, however, the less likely

they were to use social-distancing measures. This could be related to the notion that the

individual will contract COVID-19 regardless of how socially isolated they are. (Briscese

et al., 2020) used a representative sample of Italian citizens to model the influence of

"lock down extension" on compliance.

The authors discover that inhabitants are more willing to increase self-isolation if

a hypothetical expansion is shorter than predicted (i.e. a positive surprise). As a result,

these writers argue that government/local authorities must seek to improve

communication and manage people's expectations in order to secure compliance. This

study focuses on all studies that are linked to the current study. This topic, "The

importance of hospitality industries in Talisay City's economic recovery from the

epidemic," was backed by a number of ideas that provide a link to learning. Articles and

books are used in this study to provide basic evidence in written texts. It is made up of

relevant studies that contain factual information about the subject of study. Information

that establishes a foundation in our minds and allows us to widen our horizons. It also

serves as an explanation and logical link between the previous research and the current
study. As a contribution to our literature and a reminder of current challenges, this

research is being examined to give new community, societal, and global information. It

also applies to every Talisay City business owner in the hospitality industry, and how

vital it is to understand the role of the hotel industry in the economic recovery from the

present epidemic. This study piques each researcher's interest in how to get sufficient data

and what lessons may be learned while doing the investigation.

Protecting yourself from COVID-19: Working in hotels and other lodging places,

according to (World Health Organization, 2020). To keep safe while working at a hotel or

other type of lodging establishment. Everyone should take the following precautions:

After exchanging objects such as money or credit cards with guests, wash all portions of

your hands often (at least 20 seconds if using an alcohol-based hand rub, and at least 40

seconds if using soap and water). Cover a cough or sneeze with your elbow or a tissue,

then put the tissue away in a closed bin. Maintain at least a one-meter separation between

other employees and visitors. Avoid embracing, kissing, and shaking hands as much as

possible. Wear a fabric mask if you can't guarantee the distance. Always double-check

local and national masking regulations. Staff aged 60 and older, as well as those with

underlying health concerns such as heart disease, diabetes, or lung cancer, should wear a

medical mask in locations where the virus that causes COVID-19 is circulating since they

are at a higher risk of becoming seriously ill from COVID-19. When they can't guarantee

at least a 1 meter distance from others, employees under the age of 60 and in good health

can wear fabric masks. This is especially crucial for employees who have frequent

or potential contact with others. Local policies and rules should be followed by everyone.

Staff at the accommodation facility should notify the local health authorities and follow
their recommendations if a guest develops COVID-19 symptoms such as fever, dry

cough, or exhaustion. If employees experience COVID-19 symptoms at work, such as

fever, dry cough, or fatigue, they should stop working immediately, put on a medical

mask, and isolate in a suitable place until medical help arrives. While waiting for medical

evaluation or transfer to an assessment institution, disposable tissues and an adequate

trash bin with a cover should be accessible in the designated isolation area.

The reality is, according to ( Romashko, 2020), the pandemic is very transient and

will pass. As a result, we should continue to plan for the future while also taking

precautions to mitigate the long-term effects of the corona virus and speed up recovery.

Here are some pointers to help hospitality handle the challenges of COVID-19. When

you use cloud technologies, remote working becomes the norm. Even a people-centric

industry like hospitality is seeing an increase in telecommuting, attracting millennial

travelers, using this time for hotel maintenance and renovation, focusing on meal delivery

from the hotel restaurant, staying up to date on available forms of relief, and

reconsidering existing health and safety techniques, policies, and procedures, thanks to

innovations and technology. Ensure that the information on the corona virus is correct.

Health policies, routine disinfection of widely used surfaces and other areas, and specific

steps to prevent the spread of the sickness are all examples of this. It is beneficial to have

a clear plan in place for operational expenditures, worker's compensation, and business

interruption insurance.

According to reports (Barron, 2020). How can the hotel business prepare for a

comeback? COVID -19 will have a long-term impact on the hospitality business

worldwide. While hotels prepare for an uncertain future, the most crucial move they can
take now is to develop a complete reopening strategy to capitalize on any resurgent

demand. But where do you begin? What are the most important steps and considerations

hoteliers can take to help the industry recover? Hoteliers must re-evaluate their key client

categories and feeder markets; hotels' conventional "feeder" markets may alter across

geographies, necessitating a shift in attention to various locations. Create a flexible

pricing approach while protecting rates, and combine flexible cancellation with

rebooking options. Evolve operational procedures to accommodate both employee and

guest concerns about health and safety.

COVID-19 and the tourism industry's comeback, according to (Albert Assaf, June

12, 2020). The COVID-19 pandemic was one of the most devastating and sad pandemics

in human history. Right now, the most important thing is to save lives. However, given

the persistent restrictions on foreign and domestic travel, we must begin to address the

tourism industry's rehabilitation process. In the tourism industry, a disease-related

problem is not uncommon. Flexible prices, terms, and conditions, we believe, can lessen

financial risks in the short run. Non-price techniques can also help clients change their

minds about things. A list of other strategies provided, such as cleaning and sanitizing,

should be emphasized and promoted as part of the supply; new health safety norms may

require companies to partially refurbish their premises; and a reduction in hotel and

restaurant occupancy rates can improve customers' perceptions of safety. Facilities may

restrict access by requiring that gatherings be limited to a certain number of people. Hotel

room service might take the role of buffets or breakfast bars.

Automation technologies, robots, and artificial intelligence may, in the long run,

assist facilities in lowering fixed costs, improving liquidity and resilience, and
maintaining social distance. This study focuses on all studies that are linked to the current

study. This topic, "The importance of hospitality industries in the economic recovery of

Talisay City from the pandemic," was backed up by a number of ideas that explain how

learning is connected. Articles and books are used in this study to provide basic evidence

in written texts. It is made up of relevant studies that contain factual information about

the subject of study. Information that establishes a basis in our thinking so that we can

widen our outlook on.

It also serves as an explanation and logical link between the previous research and

the current study. As a contribution to our literature and a reminder of current challenges,

this research is being examined to give new community, societal, and global information.

It also applies to every Talisay City business owner in the hospitality industry, and how

vital it is to understand the role of the hotel industry in the economic recovery from the

present epidemic. This study piques each researcher's interest in how to get sufficient data

and what lessons may be learned while doing the investigation.

Protecting yourself from COVID-19: Working in hotels and other lodging places,

according to the (World Health Organization, 2020). To keep safe while working at a

hotel or other type of lodging establishment. Everyone should take the following

precautions: After exchanging objects such as money or credit cards with guests, wash all

portions of your hands often (at least 20 seconds if using an alcohol-based hand rub, and

at least 40 seconds if using soap and water). Cover a cough or sneeze with your elbow or

a tissue, then put the tissue away in a closed bin. Maintain at least a one-meter separation

between other employees and visitors. Avoid embracing, kissing, and shaking hands as

much as possible. Wear a fabric mask if you can't guarantee the distance. Always double-
check local and national masking regulations. Staff aged 60 and older, as well as those

with underlying health concerns such as heart disease, diabetes, or lung cancer, should

wear a medical mask in locations where the virus that causes COVID-19 is circulating

since they are at a higher risk of becoming seriously ill from COVID-19. When they can't

guarantee at least a 1 meter distance from others, employees under the age of 60 and in

good health can wear fabric masks. This is especially crucial for employees who have

frequent or potential contact with others.

Local policies and rules should be followed by everyone. Staff at the

accommodation facility should notify the local health authorities and follow their

recommendations if a guest develops COVID-19 symptoms such as fever, dry cough, or

exhaustion. If employees experience COVID-19 symptoms at work, such as fever, dry

cough, or fatigue, they should stop working immediately, put on a medical mask, and

isolate in a suitable place until medical help arrives. While waiting for medical evaluation

or transfer to an assessment institution, disposable tissues and an adequate trash bin with

a cover should be accessible in the designated isolation area.

The truth, according to ( Romashko, 2020), is that the pandemic is very transient

and will pass. As a result, we should continue to plan for the future while also taking

precautions to mitigate the long-term effects of the corona virus and speed up recovery.

Here are some pointers to help hospitality handle the challenges of COVID-19. With the

adoption of cloud technologies, remote working has become the standard. Even a people-

centric industry like hospitality is seeing an increase in telecommuting, attracting

millennial travelers, using this time for hotel maintenance and renovation, focusing on

meal delivery from the hotel restaurant, staying up to date on available forms of relief,
and reconsidering existing health and safety techniques, policies, and procedures, thanks

to innovations and technology. Ensure that the information on the corona virus is correct.

Health policies, routine disinfection of widely used surfaces and other areas, and specific

steps to prevent the spread of the sickness are all examples of this. It is beneficial to have

a clear plan in place for operational expenditures, worker's compensation, and business

interruption insurance.

According to reports ( Barron, 2020). How can the hotel business prepare for a

comeback? COVID -19 will have a long-term impact on the hospitality business

worldwide. While hotels prepare for an uncertain future, the most crucial move they can

take now is to develop a complete reopening strategy to capitalize on any resurgent

demand. But where do you begin? What are the most important steps and considerations

hoteliers can take to help the industry recover? Hoteliers must re-evaluate their key client

categories and feeder markets; hotels' conventional "feeder" markets may alter across

geographies, necessitating a shift in attention to various locations. Create a flexible

pricing approach while protecting rates, and combine flexible cancellation with

rebooking options. Evolve operational procedures to accommodate both employee and

guest concerns about health and safety.

According to (Albert Assaf, June 12, 2020), COVID-19 and the tourism industry's

recovery, the COVID-19 epidemic was one of the most devastating and catastrophic

pandemics in contemporary history. Right now, the most important thing is to save lives.

However, given the persistent restrictions on foreign and domestic travel, we must begin

to address the tourism industry's rehabilitation process. In the tourism industry, a disease-

related problem is not uncommon. Flexible prices, terms, and conditions, we believe, can
lessen financial risks in the short run. Non-price techniques can also help clients change

their minds about things. A list of other strategies provided, such as cleaning and

sanitizing, should be emphasized and promoted as part of the supply; new health safety

norms may require companies to partially refurbish their premises; and a reduction in

hotel and restaurant occupancy rates can improve customers' perceptions of safety.

Facilities may restrict access by requiring that gatherings be limited to a certain number

of people. Hotel room service might take the role of buffets or breakfast bars. Automation

technologies, robots, and artificial intelligence may, in the long run, assist facilities in

lowering fixed costs, improving liquidity and resilience, and maintaining social distance.
Statement of the Problem

The main purpose of this study is to assess the rule of hospitality industries in

the economic recovery of Talisay City from this pandemic. More specifically, the study it

aims to answer the following questions:

1. What is the profile of the respondents in terms of:

1.1 Age,

1.2 Gender,

1.3 Civil status,

1.4 Position in the company, and

1.5 Length of service?

2. To what extent do hospitality industries help in the economic recovery of Talisay City

from the pandemic in terms of:

2.1 Sales and marketing;

2.2 Building -up customers;

2.3 Improving products and services; and

2.4 Branding the business?

3. Is there a significant relationship between the profile and the extent of help hospitality

industries have on the economic recovery of Talisay City?

4. Based on the findings what program can be proposed?

Null Hypothesis

Ho1: There is no significance relationship between the profiles on the respondent

between the economic recovery.

Significant of the Study

These studies will greatly help in the following beneficiaries are business owner,

future entrepreneurs, hotel and restaurants management students, customer, researchers,

future researchers, student, parents, teacher, administration. This will how significant this

is in different aspects.

Business Owners. They put-up the business and must know what are some strategy or

techniques in order to sustain their businesses despite of the pandemic that they

encountered . They gain ideas in implementing things or on how improve their

techniques in order to increase will or to improve profit of the business and especially in

times of pandemic is not easy iot is significant to them to know and gain things on how

to keep running of their business.

Future Entrepreneurs. The findings of the study will help them a lot in studying the

possibleconsequences and factors and what are the effects of this pandemic to their

business,so that they can freely assess when they decide to build a business soon and they

would know on how to resolve it.

Hotel and Restaurant Management students. The output of this study can be great help

to HRM students because it will allow them to learn and review the different techniques
and procedures in economic recovery from this pandemic.

Customer. As the center of a business, they benefit from the Business Owners, improve

and enhance their skills and ideas on how to recover the economic from this pandemic so

that they will get interested to check in in the hotel.

Researchers. The results of our study will be the basis for business owner on how to

recover business during the pandemic and how it helps everyone. And all questions about

the rule of hospitality industry in the economic recovery can be answered whether there is

a pandemic or not.

Future researchers. The next researcher will give them new strength to develop a

studyconnected to this study so that they can gather strong ideas or information that can

expand each other's desire to open the perspective of the individual in the study

concerned with it. It also greatly helps every objective researcher to fill their information

searches.

Student. This study is important because hospitality industries an important role in our

society. The importance of the hospitality industries helps students because they are

proficient or skilled enough on to how to recover the economic in our society. This is a

way to expand students' ability to learn this things. It will also give attention and time to

enjoy to learn about handling a businesses in way of appreciation and love. If it is used

especially during today's pandemic period and more students will be learned .

Parents. They are the first teachers of their children so they play a big role in life as

giving advice, guiding children and giving their perspective. They can help a lot in the

middle ofschool because they are the very motivated to support their child in school. This

research needs to be understand to parents so that they can maintain the views of
their children regarding on how to recover the business from the pandemic times.

Teachers. They are the instrument that provides proper guidance to students so a

teachershould be responsible to help students with effective methods and proper practice

for the educated. It is a great honor for the teacher when one of their students is

successful in all battles.

Administration. Will get an idea on how important it is for Teachers to teach their

studentsthe to manage the business and on how's important the economic recovery

businesswhen during the pandemic.

Researchers. The results of our study will be the basis for business owner on how

torecover business during the pandemic and how it helps everyone. And all questions

about the rule of hospitality industry in the economic recovery can be answered whether

there is a pandemic or not.

Future researchers. The next researcher will give them new strength to develop a

studyconnected to this study so that they can gather strong ideas or information that can

expand each other's desire to open the perspective of the individual in the study

concerned with it. It also greatly helps every objective researcher to fill their information

searches.
 RESEARCH METHODOLOGY

In this section is presented about research design, respondents, research

instrument, research area and statistical analysis. The study will be accomplished in the

year 2020-2021

Research Design

The design of this research is information that provides detailed information

and knowledge on the rule of hospitality industries in economic recovery from the

pandemic. Information has been designed to deliver the information it contains and to

present it clearly.

Respondents

The respondents of this study are conducted at Talisay City specifically among the

business owner or workers of hospitality industries. Fifty (20) is the expected number of

respondents in the study and their participation helps to facilitate the retrieval of data.

Owners or workers who manage the in mini hotels in Talisay is purposive selected due to

its portion of population with a description of population is randomly selected.

Research instrument

Research uses a survey questionnaire as an instrument for gathering information

available in the study. Survey is the collection of data from different business owner or

workers in hospitality industries opinions about in economic recovery from this pandemic

to facilitate the process.

Research area

Talisay City College is currently located in Poblacion, Talisay City, Cebu. Talisay
City College continues to provide quality education for students, and also continues to

provide lectures or seminars to their teachers to be better prepared for their teaching. This

school has conducted a review to further enhance the quality of teaching and make it

possible for the school to improve its performance.

Statistical Analysis

The researcher used the "Average Weighted Mean" to define on how recover the

economic the hospitality industries from the pandemic and Implications for third grade

college learning. The responds guide by the following rating scale.

(strongly agree - 1) (agree - 2) (neutral - 3) (disagree - 4) (strongly disagree - 5)

Data Gathering

The researcher gather and measure the information on targeted variables in an

established which the researcher can give the respondent relevant questions and evaluate

outcomes throughout Interviews questionnaires and surveys, observations, documents

and records it will allows to store and analyze important information about our existing

and potential outcome of a study and improves the reliability of the data.

Ethical considerate

The resesearcher assure that this study follows the ethical standard of a thesis .

This study followed the recommended format of Talisay City College, as the researcher

made this study they discuss intellectual property frankly, they will be always conscious

of multiple roles, follow and informed-consent rules, respect confidentiality and privacy,

they will discuss voluntary participation, informed consent, confidentiality and

anonymity, the potential for harm, communicating the results, and more specific ethical

issues.
 DEFINITION OF TERMS

The words below used upon the conduct of study with detailed explanation of the

technical terms and measurements used during data collection. It will ensures that us to

understand the components of the study in the way that they will be presenting them,

because often your readers may have their own understanding of the terms, or not be

familiar with them at all.

Business Owners - The owner of the business.

Employers- The one who serve the customers need. They are pay for that job by the

company.

Gender - Is more than biological differences between men and women.

Hospitality industry- Is a broad category of fields within service industry that includes

lodging, event planning, theme parks, transportation, cruise line, and additional fields

within the tourism industry.

Implications - This is the relationship between two statements of a conditional or

conditional statement.

Pandemic - The contagious disease that is spreading around the world. This is the severe

disease thatmakes our lives dangerous here because it can die immediately.

Respondent - They are the main source of information for researchers or call the

problem solve.

Talisay City College - The place where the study is conducted.

CHAPTER 2
 RESULTS AND DISCUSSION
This chapter tackles about the result of the self-made survey

questionnaires that were anchored to address the stated statement of the problems. Data

were collected among the chosen respondents and interpreted based on the following

scales:

3.26 - 4.00 Strongly Agree

2.51 - 3.25 Agree
1.76 - 2.50 Disagree
1.00 - 1.75 Strongly Disagree

The Profile of the Respondents

20-25 3
26 - 30 2
31-35 2
Age 36-40 1
41-45 2
45 above 0

Male 5
Gender Female 5

Single 3
Married 7

Status Widow

0-3 7
Table 1. 4 to 6 2 Profile of the
Students Service 7 above 1

Hospitality Industries Help in the Economic Recovery of Talisay City

 The Hospitality Business is a sub-sector of the service industry that includes

lodging (hotels, B&Bs, resorts, hostels, motels, and so on), food and beverage service,

events, tourism, and transportation. The Hospitality Industry is primarily concerned with

delivering items and services to people that aid in recreation and support their well-being.

In Talisay City, hospitality business registered composed of 12 Restaurants, 40

refreshments,14 hotels or motels and 23 travel agencies as of the office in charge for

business and permits.

Table 2. Hospitality industries help in the economic recovery of Talisay City

Factors
Mean Standard Deviation Interpretation
n = 10
Sales and Marketing 3.84 0.13 Strongly Agree
Building-up Customers 3.86 0.13 Strongly Agree
Improving Products and Services 3.98 0.06 Strongly Agree
Branding the Business 3.94 0.10 Strongly Agree
Over all 3.91 0.08 Strongly Agree

For the sales and marketing as variable, the weighted mean of 3.84 which has the

adjectival rating of strongly agree. While the building-up customers as variable, has the

weighted mean of 3.86 and adjectival rating of strongly agree. For the third variable,

improving products and services, it got 3.98 as the weighted mean and the adjectival

rating of strongy agree. Last variable, branding the business, it got 3.94 as weightedmean

and adjectival rating of strongly agree. Thus, it implied that all of the stated variable got

3.1 as general weightedmean which means strongly agree as its adjectival rating.

Relationship between the profile and the extent of help hospitality industries have

on the economic recovery of Talisay City.

 For the relationship among the respondents to its profile towards the extent of

help in the hospitality industry have economic recovery.

Table 5. Chi-Square results on teachers’ profiles and their perceived benefits of

native dialect in a virtual classroom.
Profile
X2 df P value Interpretation
(n = 10)
Age 11.000 5 p =0.051 Not Significant
Gender 11.00 2 p =0.004 Significant
Civil Status 11.000 2 p =0.004 Significant
Experience 11.000 3 p=0.012 Significant

Level of significance at 0.05 (two-tailed)

CHAPTER 3
SUMMARY, FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
 This chapter presents the summary, findings, conclusions and corresponding

recommendations. The summary contains the aim and methodology of the study while

the findings contain the summary of the results. Conclusions were drawn based from the

results. The recommendations were based from the results and the limitations of the

study.

Summary

This study aims to assess the rule of hospitality industries in the economic

recovery of Talisay City from this pandemic. This study used quantitative method to

assess the identified variable such as Sales and marketing, Building -up customers,

Improving products and services and Branding the business.

The respondents of the study are the 10% of the total hospitality services that

were registered n the business department in the City of Talisay. They were voluntarily

answered the survey questionaires at their own convenience. This study were beneficial

to the hospitality services that continuously serving in the City to evaluate its impact

towards the economic recovery of the city amids of pandemic.

Findings

Based on the data gathered, the researcher found out that allof the variable got the

adjectival rating of strongly agree. Thus, implied that the respondents strongly agree that

the hospitality businessin the City of Talisay have the great impact towards the recovery

of the economy. For the significant relationship for respondents’ profile towards the

extent of help of the econnic recovery of the city of Talisay. For the age, there was no

significant.While for the Gender, Civil Status, and experience were interpreted as

significant relationship towards the help of economic recoveryin the City of Talisay.
Conclusions

Therefore, the researcher concluded hospitality industries in the City of Talisay

have the great impact towards economic recovery.

Recommendations

The following recommendations are offered in the light of the findings and

conclusions of the study:

1. The researcher suggested to have a qualitative design based on case study to further

strengthen the subject matter.

2. The researcher suggested to have sequential exploratory research design to further

validate the findings quantitatively.

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