“ENTREPRENEURSHIP”

BBA-5E
SUBMITTED BY:

MUHAMMAD UMER (02-111202-022)

SUBMITTED TO:

MIRZA NAVEED BAIG

CONTENTS
 IDEA PITCH
 EXECUTIVE SUMMARY
 PURPOSE OF THE DOCUMENT
 PRODUCT DESCRIPTION
 INSTALLED AND OPERATIONAL CAPACITIES
 CRITICAL FACTORS
 GEOGRAPHICAL POTENTIAL FOR
INVESTMENT
 MANUFACTURING COSTING
 INDUSTRIAL DESCRIPTION
 INDUSTRIAL ANALYSIS
 TARGET MARKET
 MACHINE AND EQUIPMENT
 HUMAN RESRESOURCE REQUIREMENT:
 CONTACT DETAILS
 KEY ASSUMPTIONS
 OPERATING COST ASSUMPTION:
 FEASIBILITY REPORT

IDEA PITCH
Obesity in Pakistan is a health issue that has affected concern only in the past few years.
urbanization, fast food, changing lifestyles and the fact that traditional Pakistani cuisines
tends to be high in fat and sugar are among the root causes contributing to obesity in the
country. Pakistan is ranked 165 (out of 194 countries) in terms of its overweight population,
with 22.2% of individuals over the age of 15 crossing the threshold of obesity.
Therefore, we are making new machine WORKOUT WASHING WHEEL (WWW) by
combining fitness cycle and washing machine by fixing a washing wheel in a workout cycle
so while doing workout we can also wash our clothes. This workout washing wheel is very
helpful for working women, bachelors, hostel students and the ones who do not have time
for workout because they have a lot of work and other task to complete, & cannot managed
their time to exercise, that can be unhealthy for them. So, by this they can do two things
together workout and washing cloths and save their time with healthy life. WORKOUT
WASHING MACHINE” which is totally based on new technology and energy consumption.
The most important feature in our machine is, it will save time, electricity and water in
addition with exercise.
EXECUTIVE SUMMARY:
We have tried to make an innovative product. Because when these products come to living
off the grid, or just conserving on money or energy used, having a good dual-purpose
product at home is even more key. That's why we invented this brilliant exercise wheel that
is Workout washing wheel.
We will invest in helping the customers, associates, and communities we serve reach their
maximum capacity, because we believe their success will ultimately determine ours. It's a
human-powered washing machine that conserves water and encourages you to multitask
while boosting your fitness in an efficient way.
We will retain long-term partnerships by continuously reevaluating our products, processes,
and talent to meet changing market demands.
Our mission is to make our product successful in Karachi for short term, but its long-term
goal is to grow its business in different other cities. For this purpose, the planning is done
under the supervision of a very responsive and experienced management team so that the
company can achieve its long-term goals by working on some strategies.
Moreover, our management teams will consist of numerous talented employees which
would make it easier for them to perform activities. There would be number of staff and
teams will be working together to achieve organizational goals.
It additionally affords healthful existence style. Our machine will provide multiple
advantages at a time to our customers one is that they can maintain their fitness at home
without going to any gym and second one is the washing clothes at a same time. This
machine is very helpful for people who want to maintain their fitness but don't have time to
go gym this machine will be a magical technology for them. Also, our machine is a eco-
friendly and also decrease the consumption of electricity with helps to save energy. The
competitive advantage we have is that we have no competitor in market no one have
introduced an idea of eco-friendly machine before us and it is easy for us to grab a good
market share.
In start of our venture technology, we will market our product only in Karachi because
Karachi is considered as most densely populated city of Pakistan with good level of income. 
We will market our machine in big supermarket of Karachi like Imtiaz supermarket, lucky-
one mall, metro and in some big electronic markets. When our product successfully
launched in Karachi, and we start notable sales we will launch our machine all over Pakistan
for our customers.
Based on the size of our market and our defined market area that is niche due to the price
of workout washing wheel, our sales projections for the first year are RS: 10,500,000. The
company will project a growth rate of 10% in three years.
The company seeks an operating line of RS: 10,000,000 to finance the first-year’s growth.
Since the company ensures high quality product, the cost is maximized, resulting in huge
funding required. To take charge of this condition, the company aspires to make
commitments with venture capitalists and business angles who support new businesses in
different stages of development. Moreover, as a longer-term funding plan, bank loans are to
be considered as the future sales start to generate profits.

BUSINESS DESCRIPTION:
Everyone wants to make their lifestyle easier, comfortable and luxurious by using new
technologies. Our new technology or product id workout washing wheel it is eco-friendly
moreover it decreases the amount of energy consumed every day because of unhealthy
effects on the environment This machine has many magical features in it, which perform
multiple tasks at one time. This technology is very helpful for working women, bachelors,
hostel students and the ones who do not have time for workout because they have a lot of
work and other task to complete, & cannot managed their time to exercise, that can be
unhealthy for them. The most important feature in this machine is, its saves time, electricity
and water in addition with exercise and provide ease at the same time. You can watch TV or
enjoy music while doing both activity with workout washing wheel. Our innovated
technology operated manually with the use of human energy. Washing clothes and
workout, both are those tasks nobody likes to do at a time. With our friendly innovation,
now people will easily do multiple tasks and save their time.

This machine does laundry, and at a same time you can easily work out with the pedals that
are given on the back of the machine. When you will sit on this workout cycle, the pedals
given in the machine allow drum of the laundry to rotate and spin by the help of gear.
Workout washing wheel places a large drum where the front wheel of the workout cycle
would be, which is where you put your dirty laundry. Once you fill it with some water and
laundry detergent, you can simply exercise on the wheel and start pedaling to spin the drum
while simultaneously cleaning your cloths. When you’re done with laundry. Automatic
screen is given on the cycle which shows how much your laundry is done and there is a
place for filling water in it for washing cloths and have place for pouring off the water from
it and this is also connected with automatic screen. Our latest innovative machine saves
time, saves energy, saves electricity because it has no use of electricity as it is manual,
conserves water, keep you away from diseases the reason is, this machine keeps you
healthy and wealthy in sense that it saves electricity bill, and will be available in affordable
prices.

INSTALLED AND OPERATIONAL CAPACITIES

The workout washing wheel company will have the capacity of selling approximately 10,000
pieces annually and will be operating for 250 days a year. Initially the company will be
operated at 65% of capital utilization and will increase it by 5% annually. The Maximum
capacity utilization will be 95%.

CRITICAL FACTORS
Following are factors that should be considered:

 Selection of appropriate location, gear and team would be required to operate

project effectively.
 Capacity to generate / acquire distinctive designs.
 Improvement in terms of product development and innovation.
  To draw enormous number of customers.
 Government rule and policies play an essential position in operating the business
competently.
 Hiring and maintaining skilled labor.
 Higher return on investment and a steady growth of business is expected with the
entrepreneur having some prior experience in the related field of business.

GEOGRAPHICAL POTENTIAL FOR INVESTMENT

Like any other business, the first step in opening a workout washing wheel company is
discovering the proper location Firstly, we will be starting our business in Karachi by
accessing small shops and retailers as they are major source of attracting many people.

INDUSTRY ANYLYSYIS
Workout Washing Wheel is especially designed for working women, bachelors, hostel
students and people who can’t pass gym. This is especially for exercising and washing
clothes. It additionally affords healthful existence style. This product cleans your garments in
addition to burns your strength. The growing demand for modern formats and the
technological advancements are a number of the maximum critical factors influencing the
creation and boom of inexperienced workout washing wheel at the same time as lack of
information to use green workout washing wheel is predicted to avoid the growth of
market. The idea of green workout washing wheel is to do multiple duties at a time. It saves
time, electricity and water similarly. This reduces strength consumption that would assist in
burning fat and keeps people healthier. The availability of eco-friendly workout washing
wheel allows customers to live wholesome, shop time, energy and money.

TARGET MARKET

1) TARGET MARKET
• Our targets market is working women, bachelors, hostel students and fitness people,
including young and old humans, of every genders.
2) FUNCTIONAL OR EMOTIONAL NEEDS:
For target market a washing tool which may be notably utilized as a fitness device, can be of
remarkable price and a fitness cycle which could wash garments. It will be very beneficial in
phrases of low price as properly.
3) DIFFERENTIATED MARKETING:
Our product is unique and revolutionary, and we don't have any competition, or we don’t
have any competitor so our product is completely unique so we can easily grab market and
attract our customer or target market.
4) PRODUCTS AND SERVICES:
Quality of product and after sale offerings will determine the success of this product
onwards because an outstanding product with horrible sale offerings and horrible product
with correct sale services will be of no value.
 

OUR PRODUCT ADVANTAGES

Advantages of our product that people will likely choose our product over others:

• The price will be cheaper than another exercising & washing machine less
maintenance.
• Best for small spaces.
• Multifunctional products do 2 things together
• It washes clothes more efficiently instead of washing by hand without machine.
• It saves electricity, water, it is ecofriendly.
• This product is operated manually by the human energy, but it washes cloth like any
traditional washing machine.
• It keeps you fit and save money.

• LAUNCH OF THE PRODUCT

• PRICE: We will set the rate of our product preserving in view the affordability of the
people. Moreover, there will be installments policy as properly, after an intensive
marketplace study.
• DISTRIBUTION: Our products distribution at this degree can be on small scale to a
small segment like we sell our product by shopping malls or retailer stores.
• PROMOTION: We will promote our product thru virtual advertising and marketing,
using social structures to aware our target marketplace (malls), billboards,
newspaper, fashion magazines.
 • PRODUCT POSITIONING: It is essential to create a fantastic product picture and
function the product as to what it stands for inside the minds of the clients. This
product will set down their specific selling elements to attract more clients that
allows you to help in building a tremendous product photo. Before planning for
product positioning, the corporation have to ensure of their audience.

• COST OF PRODUCT (FINANCING)

EQUIPMENT AND TOOLS:

Below is the description of materials to be used for prototype in the design.

MATERIALS WITH DESCRIPTION:

• PLASTIC BIN WITH COVER OR WASHING BIN: Principal content prototype.
The clothing is filled in the plastic bin, where they wash their clothes. The inner tube is
protected by the external tub and helps during different cycles of washing clothing, it.
• ROTATORY DISK WITH RIDGES: Within the washing machine bowl, the rotary
disc is located. It is the integral component of the washing machine that ultimately conducts
the garment cleaning process. The rotary disc rotates constantly throughout the washing
cycle and creates strong spinning currents in the water while the clothes still rotate within
the tub. The rotation of the clothes inside the detergent-containing water causes the soil
particles to be separated from the cotton fabric. The role of rubbing clothes as if they were
with each other Just as good for water.
• PEDAL: The consumer pushes the foot-powered pedal. The pedal is attached to a
gear that rotates the pedal. The rotary disc and kinetic energy shape.
• GEARS: Covert human energy by paddling into kinetic energy.
• PLASTIC FOUNDATION: cover over all workout cycle and make base for
washing wheel to fix in it.

OPERATIONS FLOW CHART

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We buy raw material through different supplier those who are giving us in low price and
best quality our raw material are gears, rotatory disk with ridges, workout cycle, plastic for
foundation and plastic or steel bin with cover. We will hire some mechanics for production
of our product properly and we will do our distribution with our own by trucks within the
Karachi as a startup and we give our product to retailer and malls like Imtiaz, metro etc. By
through theses retail stores and malls we will sell our product.

For making the product [workout washing wheel (www)] we need some machinery, so
Machinery cost is 1 million rupees.
For 1 UNIT

OPERATIONS COST:
1. RAW MATERIAL COST:
Gym workout cycle: 12450.
Plastic bin with cover: 1500.
Plastic for foundation: 450.
Gears: 650.
Rotatory disk with ridges: 600.
Total raw material cost: 15000.
Price of our product: 30000

2. LOGISTICS COST:
Transportation cost (supply to distribution):
Supply cost of workout machine: 10000 for 1 truck, 40000 for 4 trucks per month and
annually 480000.
Supply cost of plastic: 10000 for 1 truck, 20000 for 2 trucks per month and annually 240000.
Supply cost of gear and rotatory disk with ridges: 10000 for 1 truck, 20000 for 2 trucks per
month and annually 240000.
Distribution cost: 12000 for 1 truck, 48000 for 4 trucks per month and annually 576000.
Total logistic cost: 1536000.

MARKETING COST:
1. THROUGH ADVERTISEMENT:
Poster advertisement in malls: one poster cost is 17625 and we want 20 posters so the total
cost is RS: 352500.
Newspaper: RS: 50000.
Fashion magazine: RS: 100000.
Social media like Instagram, face book, twitter: for one ad in one page ad any app is 1000
rupees for this overall we need RS: 9000.
Total marketing cost: RS: 511500.

SALARIES:
1. EMPLOYEES’ EXPENSES:
Mechanics: monthly RS: 80000 for 8 mechanics, RS: 10000 for 1 mechanic. Annually the cost
is RS: 960000.
Total employee expense: monthly RS: 105000 and annually RS: 1260000.

EXPENSES:
Electricity: monthly RS: 20000 and annually RS: 240000.
Water: monthly RS: 10000 and annually RS: 120000.
Company rent monthly RS: 50000 and annually RS: 600000.
Other expense: RS: 150000.
Total expense: monthly RS: 925000 and annually RS: 1110000.

CONTACTS WITH SUPPIERS

SUPPLIER ANYLYSIS
EQUIPMENT SUPPLIER;
For our product we need raw material:
 Gym workout cycle.
  Gears.
 Rotatory disk with ridges.
 Plastic bin with cover.
 Plastic for foundation.
We want to buy raw material in low cost so we try everywhere and get these supplier who
are selling raw material in good quality and low price.

Raw material:
1. GYM WORKOUT CYCLE:
show we have 3 supplier, Daraz 1st supplier sale their product in very high price, Daraz 2nd
supplier also sale their product in high price, Alibaba 3rd supplier sale their product in low
price, so we purchase Gym workout cycle from “Alibaba”.

2. GEARS:
Graph show we have 3 supplier, Daraz 1st supplier sale their product in very high price, A-
One electronic 2nd supplier also sale their product in high price, Body electronics 3rd
supplier sale their product in low price, so we purchase Gears from “Body electronics”.

3)ROTATORY DISK WITH RIDGES:

show we have 3 supplier, Alibaba 1st supplier sale their product in very high price. Body
electronics 2nd supplier also sale their product in high price, OLX.com 3rd supplier sale
their product in low price, so we purchase Rotatory disk with ridges from “OLX”.

3. PLASTIC BIN WITH COVER:

show we have 4 supplier, Daraz 1st supplier sale their product in very high price, Alibaba
2nd supplier also sale their product in high price, Premier plastic 3rd supplier sale their
product in normal price and Body electronic 4th supplier sale their product in low price, so
we purchase Plastic bin with cover from Body electronic because they are selling product in
lowest price.
 4. PLASTIC FOR FOUNDATION:
show we have 4 supplier, Daraz and Alibaba sale their product in very high price, Body
electronic also sale their product in high price, Premier plastic sale their product in low
price, so we purchase Plastic for foundation from “Premier plastic”.

Key assumptions

Operating cost Details Revenue Assumption Detail

assumption

Description Description

Operations Revenue 350000

days/years 200 Cost of good sold 350000

Hours 12 Sales price/ patent lifter 150-300

operation/day
s