Topic 8

 Readers are primarily interested in what you have to say. Depending on the way in
which you say it may encourage them either to read on or to give up the piece.
 Writing style reveals the writer's personality or voice. The aims and objectives of
the magazine are clearly reflected in the style of writing.
 The potential readership of magazines also determines the style. The specialized
magazines have their own unique style of writing and presentation depending on
the above discussed criteria.
 Some of the common styles used by the magazines in their presentation of articles.
 In a narrative style, you'll need to tell a story in such a way that the audience learns
a lesson or gains an insight.
 Narrative writing is a type of writing in which the author places himself as the
character and leads you to the story. Here, being a narrative, a story or event is told
through characters and dialogues.
 Narrative writing has definite and logical beginnings, intervals and endings.
Narrative writing uses many literary techniques to provide deeper meaning for the
reader and it also helps the reader use his / her imagination to visualize situations.
 Narrative writing is primarily intended to tell a story to its readers. It is typically
presented in a way that engages the writers to imagine themselves as the main
character of the story.
 In narrative writing, the sequence of events is presented such that the reader may
be able to follow the flow of events.
 The writer incorporates feelings into the composition which lets the reader “feel”
what they are reading.
 Aside from that, the writer also vividly describes the elements of the composition
in detail, allowing the reader to paint a picture of it in mind.
 To sum it up, the business writing writers compose a narrative with the intention of
entertaining the readers.
 In narrative essay writing, the writer needs to be imaginative, and at the same time
creative in order to create a story which not only catches the readers’ attention but
also retains it.
 If you’re struggling in doing so, here are some points to remember for you to
improve your composition
 Choose a topic.
 Create an outline of the plot.
 Be consistent.
 Carefully describe the elements of the story.
 Avoid over-describing details.
 Mind your word choice.
 Proofread your composition.
 In this style you cannot find out what's going to happen next. You have to wait. Here
the writer really understands how to hold a reader by his/her side and make them
stick on with the piece till the end. That's the skill absolutely essential for this style
of writing.
 The first and most essential quality of a serial narrative is that it has to be
immensely, intensely and inescapably readable. They should have a powerful pull
on all readers with the power of a delicious sense of enforced writing.
 Descriptive writing focuses on describing a character, an event or a place in great
details.
 Descriptive writing is a writing style which is used to describe in sensory detail the
different things, places, people, and ideas.
 Descriptive writing sketches an image on the reader’s mind by giving a detailed
description of the particular topic or subject.
 It is sometimes poetic in nature in which the author is specifying the details of the
event rather than just the information of that event.
 In a descriptive style, the writer needs to describe a person, object or event so
vividly that the reader feels like s/he could reach out and touch it.
 Descriptive writing has a unique power and appeal, as it evokes sensory
description through sights, smells, sounds, textures and tastes through the text to
your reader. Hence word choice in descriptive writing is critical.
 Each word must be critically evaluated to see if it contributes to the overall
description.
 Therefore, this style tends to use more adjectives and adverbs, as well as figurative
language and imagery to create details that allow the readers to envision the
scenery and events in their minds.
 The basic aim of a descriptive essay is to show the readers, and not simply tell them
the details through a thorough description.
 Descriptive essays let the writer connect better with his/her readers.
 In descriptive writing, the writer stimulates the readers’ imagination through vivid
descriptions of the subject.
 In descriptive writing, the writer illustrates an image of the subject being
described.
 The writer often relies on the human senses upon describing things, places, events,
people, feelings, or ideas.
 This enables the reader to easily visualize the image, as described by the writer.
 This writing revolves around convincing someone. Persuasion requires great skill
and effort to convince your readers to endorse your opinion or viewpoint. You write
with the sole objective of persuading your readers.
 Persuasive writing utilizes the power of words to confidently and passionately
convey a very important matter. Such writings are usually written with precision
and authority.
 Persuasive texts are set out to argue and prove a case by presenting ideas that
follow in logical progression.
 It aims to convince a targeted audience of the validity of a viewpoint on an issue by
presenting logical arguments.
 All types of persuasive writings should present well researched evidence to
support the case and also provide facts from authorities to prove or disapprove an
argument.
 The most common forms of persuasive texts include essays, editorials, letters to the
editor, opinion articles, feature articles, interviews, speeches and submissions.
 Usually, the writer’s purpose is to persuade the readers to agree with his/her
opinion on a certain issue/topic.
 They present persuasive arguments supported by facts, and counterarguments,
balancing the presentation of both sides of the argument of business writing.
 Pick a side
 Research
 Know your readers
 Present unbiased opinions
 Use facts well
 Be organized
 Cite your sources
 Visual writing is a good language for story telling in any medium. It focuses on the
mind, distinctive details from the intricately interconnected experiences of the
individual.
 Visual writing creates depth, quality and pacing. Visual style isn't an extension of
the writing, but it has to be embedded into the writing in a way that the reader may
not even be aware of its presence.
 This means visual style is not about adding more but enriching an already existing
text.
 Visual communication engages meaningful experiences and feelings within
individuals through richly embedded image symbols which are conveyed either
directly through text or indirectly through other senses.
 One aspect of visual language is that it is a fluid language and it spontaneously
convey meanings.
 Another aspect of visual language is the composition of images used and the
scenes it creates.
 A third aspect of visual language is dialogue which uses words that invoke images.
The dialogue creates movement in the story.
 It constructs dramatic action so that the reader visualizes the character's
experience. This includes the set, symbols, the motif, and the set as character.
 It constructs dramatic action so that the producer and director can easily translate
the story to screen.
 It projects dramatic action primarily from the experience of the character, and
secondarily from the writer. Doing it should begin from understanding what an
actor does. It is not the writer telling the tale, it's the characters.
 In the field of magazine journalism, the term 'multiple inverted pyramid approach'
refers to a style of writing which informs and entertains the readers through self-
sufficiently built plots of information, each of which may be arranged in the form of
an inverted pyramid.
 The fact is that the idea of the whole story is spilled in the first paragraph itself.
 The reader can decide whether to continue reading the details or to go into
something else.
 But even if the reader stops at a certain point, this form of writing may provide
some essential facts to the readers.
 Readers can quickly assess whether they want to read your entire article.
 Readers can stop reading at any point and still come away with the main point of
your article.
 By starting with your conclusion, the first few sentences on your web page will
contain most of your relevant keywords.
 By front-loading each paragraph, you allow your readers to skim through the first
sentences of every paragraph to get a quick overview of your entire article.
 Prepare a write-up of about 300 words on the characteristics of your favourite
magazine.

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