Article Writing: I Can Shake Off Everything As I Write. My Sorrows Disappear, My Courage Is Reborn

Article Writing
I can shake off everything as I write. My sorrows disappear, my courage is reborn.
Presented By:
http://www.free-powerpoint-templates-design.com Tariq Shah.
What we will Discuss?
1 What is Article?
Process of Article Writing

2
How and Why to draw Reader’s

3 Attention?
4 Composition of Article/Essay.
5 Tips of Writing an Article/Essay.
General Process of Writing an

6 Article.
What is an Article
?
• An Article is a piece
of writing/content which brings ma
ny subjects in front with different
measurements and work systematic
ally.
• An Article covers various topic

s, move from subject to subject,
by highlighting the important as
pects.
• Use to published in newspapers
and magazines in form of “Colu
mn Writing”
Process of Article Writing
writers do not follow proper procedure while writing, However Beginners should
follow a step wise procedure while writing an article, essay or other creative
writing.
Collection
Organization
C.O.D.E.R Drafting
Editing
Revising
Why and How To Attract a Reader?
Writer writes for readers
They make our
Words/writings
Your Picture Here
worth readable.
 Readers mind are very limited, we have to
attract their attention by choosing our words
very selectively to make it understandable
for them.
 Readers are short of time. You have seconds

to keep them reading.
 Readers are writer’s clients, Clients adds to

value and their demands shall be meet.
How to Attract the Reader?
Text Here
Easy to change colors,
 Start your article by arising a photos and Text.
question.(Do you know/ What is…../How Your Picture Here

Text Here
can…./ Do you agree? Etc.) Easy to change
colors, photos
and Text.
 Use Quotations related to your
article.
 Use imaginative techniques (help
them to visualize the concept)
 Use intense emotions while Text Here
elaborating your points.(Emotionally Easy to change
colors, photos
rich text enters the heart of the reader.) and Text.
 Be Provocative ( use phrases/idioms)

.
CONTINUE…… …
Use of Anecdote and Back up the point and use

Dialogues Statistical technique.
 Readers usually love information

 Anecdotes are short .
stories that defines an idea  based on calculations and
about something. verifications.
 This technique grabs the  It helps in convincing the reader

intense attention towards Your Text Here
to know what do you want to tell.
your words.
 Not make it boring and
 Don’t complicate it. unreliable.
Parts of Article:
How many are they?
1. Heading/ Topic.
2. By line (Author’s Name)
3. Introduction/ Content Body.
4. Supporting Content.
5. Results and Findings.
6. Comments/ Conclusions.
How to deal with Conclusion.
 Specific to general
 Repeat the essay’s ce
ntral argument
 Summing your views o
n the problem.
 Finish with commentar
y that broadly address
significance of topic.
 Briefly summaries the

primary focal argument
and evidence made in
the essay’s body parag
raph.
Persuasive Writing Technique
The best way to beat your opponent is to

see all available means of persuasion.
Aristotle
Modes of Persuasion.
 Reason
 Emotions
 Beliefs
 Evaluation
 Link
Modes of Persuasion
Pathos
Pathos refers to appeal to emotion.
used to capture the sympathy of the audience by provoking the desired emotional response.
Pathos can be utilized through the following:
Use emotional language
Using emotional language to arouse your reader’s emotions.
Emotional language can take different forms. Arguing that plastics should be banned? Describe the horrible state of
our environment. Advocating for social change? Learn from the lofty language “I Have a Dream.”
Use anecdotes and stories
Telling an anecdote or story to illustrate your point can win over the reader’s sympathy. This is because
stories, as opposed to hard facts, give the reader something to relate to. By telling a tale, you are asking them to
place themselves in the same situation.
Appeal to values
Appeal to your reader’s values. This requires you to identify the values held by your reader and uphold those values
in your arguments. For example, if you’re arguing for political reform and your reader values justice, you may point to
the injustice that often results from governmental corruption.
Ethos
Greek word refers to “character,”
ethos basically refers to your credibility as the author or speaker.
ethos is the impression that you give to your reader or audience that you are worth listening to reading to. There are ways to
build ethos:
Use appropriate language
Using language appropriate for the reader will increase your chances of being relatable.
General public, you will do better to use simple vocabulary to make your points easier to understand.
advanced reader would likely require a more advanced language. Highly technical language or pure jargon, however, should
be avoided unless absolutely necessary.
Use correct language
Correct language is also essential. Grammatical and typographical errors can easily cast doubts on credibility.
Be an expert in your topic
Make sure that you are knowledgeable about your topic since it improves your ability to discuss the topic efficiently
Research extensively and use credible sources
Conducting extensive research and using credible sources also add to your credibility as the author. Authors are generally
perceived as more trustworthy if they are presenting evidence from professional, scholarly and expert sources as opposed to
sources whose contents cannot be verified.
Logos
The Greek word for “word,” logos is an appeal to logic. In other words, logos a mode of persuasion that utilizes reason or
logic to convince the reader or audience. Logos can be developed in the following ways:
Use credible evidence
Again, presenting facts from credible sources are essential in developing logos. For obvious reasons, reliable sources by
experts in the topic are far more trustworthy than unreliable ones written by anonymous authors.
Avoid logical fallacies
Logos is only strong if the arguments are grounded on reason. So present valid arguments and avoid logical fallacies such
as statements that are irrelevant, veer away from the topic, or attack the opposing side in unfair ways.
Acknowledge the opposing side’s valid points
Sometimes, acknowledging that the opposing side’s valid points can enhance logos as it shows that you are capable of
recognizing reasons when you see it. However, try to strengthen your position by presenting rebuttals to counterarguments
and establishing concessions.
In the end, the three modes of persuasion are excellent appeals that you can use in boosting your ability to convince your
reader. Remember, though, that like the Three Musketeers, ethos, pathos, and logos work best when they are together.
Conti…
Reason Emotions Beliefs & Values
• Build argument.
• should be appealing • Create feelings
to the audience in your audience. • Religious, Cultural and
• Give logical point of geographic values.
view • Feelings lead
• Should be in fair and audience to writer’s • Evidences through:
an informed manner point of view.
statistics, researc,quoting,
• Should be in fair and books, classical literature,
anecdotes and personal
an informed manner. stories according to your
audience
Conti…
Evaluation: Link:
• Evaluate merits of your
point & evidences against • Content should be linked with
other's the arguments.
point.
• All the discussed points should
be interlinked.
• It shows your willingness to
engage with other’s point of • Good flow of paragraph with
view which strengthen your • respect to themes or logic.
point & undermine other’s
GROUP ACTIVITY.
• Make six groups for this activity.
• Have you ever used Persuasive Writing

• tool?
• What method you can apply for rational
argument rather than Persuasive Tools?
• How will you use today’s take away in
your writing?
• Make a presentation on Chart, all members
have to participate in presentation making and
presenting
Judgement Criteria for Baragali Conference
Content
Comprehensiveness Originality Insights
Relevance to the
theme
• How complete and • Uniqueness • a fresh way of
detailed the • Novelty looking at things
• Connection • authenticity • critical view of
• significance of writer’s exposition
of the topic. of ideas the subject
the issue
being
discussed
Organization
Clarity of Thoughts Creativity Unity and Consistency
• use of simple and
appropriate words to • ability to highlight the
• the use of appropriate focal point
convey ideas or devices and
issues. expressions in the
exposition of the
subject.
Mechanics
Correct use of:

punctuation
Capitalization
Grammar

Article Writing: I Can Shake Off Everything As I Write. My Sorrows Disappear, My Courage Is Reborn

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Article Writing

I can shake off everything as I write. My sorrows disappear, my courage is reborn.

Process of Article Writing

How and Why to draw Reader’s

5 Tips of Writing an Article/Essay.

General Process of Writing an

• An Article covers various topic

 Readers are short of time. You have seconds

 Readers are writer’s clients, Clients adds to

question.(Do you know/ What is…../How Your Picture Here

 Be Provocative ( use phrases/idioms)

Use of Anecdote and Back up the point and use

 Readers usually love information

 This technique grabs the  It helps in convincing the reader

2. By line (Author’s Name)

3. Introduction/ Content Body.

 Briefly summaries the

The best way to beat your opponent is to

• Have you ever used Persuasive Writing

Correct use of:

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