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    J8 V2 FacebookBrandTrust

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    Tae Igit
    This document describes a research study that aims to investigate the relationship between youths' awareness of fake news sharing on Facebook and their perceptions of message credibility and brand trust of Facebook. It invites participants to complete a survey with questions on demographic information, awareness of fake news, perception of message credibility, and perception of Facebook's brand trust. The survey should take 5-10 minutes to complete and all responses will remain confidential and for academic purposes only.

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    J8 V2 FacebookBrandTrust

    Uploaded by

    Tae Igit
    49 views5 pages
    This document describes a research study that aims to investigate the relationship between youths' awareness of fake news sharing on Facebook and their perceptions of message credibility and brand trust of Facebook. It invites participants to complete a survey with questions on demographic information, awareness of fake news, perception of message credibility, and perception of Facebook's brand trust. The survey should take 5-10 minutes to complete and all responses will remain confidential and for academic purposes only.

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    J8_V2_FacebookBrandTrust

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    This document describes a research study that aims to investigate the relationship between youths' awareness of fake news sharing on Facebook and their perceptions of message credibility and brand trust of Facebook. It invites participants to complete a survey with questions on demographic information, awareness of fake news, perception of message credibility, and perception of Facebook's brand trust. The survey should take 5-10 minutes to complete and all responses will remain confidential and for academic purposes only.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    49 views5 pages

    J8 V2 FacebookBrandTrust

    Uploaded by

    Tae Igit
    This document describes a research study that aims to investigate the relationship between youths' awareness of fake news sharing on Facebook and their perceptions of message credibility and brand trust of Facebook. It invites participants to complete a survey with questions on demographic information, awareness of fake news, perception of message credibility, and perception of Facebook's brand trust. The survey should take 5-10 minutes to complete and all responses will remain confidential and for academic purposes only.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Relationship between Awareness of Fake news sharing on Facebook and the Perception

    of Message Credibility and Brand Trust of Facebook among youth’s.

    Dear Participants,

    I am inviting you to participate in this research by completing the following survey. The aim
    of this research is to investigate the relationship between the awareness of Fake news sharing
    on Facebook and the perception of message credibility and brand trust of Facebook among
    youths. The following questionnaire will require approximately 5-10 minutes to complete.
    Thank you for taking your time in assisting me with this research. Under no circumstances
    are you obliged to answer any of the questions, however, in doing so will greatly assist me in
    completing my research and enhancing the understanding of this research focus. The data
    collected will remain confidential and used solely for academic purposes.

    Sincerely,

    Final Year Student from Bachelor of Communication program


    Majoring in Corporate communication
    Faculty of Modern Language and Communication
    Universiti Putra Malaysia
    Supervisor:
    SECTION A. Demographic Questions
    Instructions: Please complete this section by circling the following answers

    1. What is your gender?


    A. Male
    B. Female

    2. How old are you?

    A.17-20

    B.21-24

    C.25 and above

    3. What is your race?

    A. Malay

    B. Chinese
    C. Indian

    D. Others. Please specify - ____________________

    4. What is your level of study?


    A. Undergraduate

    B. Masters

    C. PHD

    Instruction: Please answer the following SECTIONS according to the following order:

    1. Strongly Disagree.
    2. Disagree.
    3. Neutral.
    4. Agree.
    5. Strongly Agree.

    Section B: Awareness of Fake news sharing on Facebook


    1 2 3 4 5

    1. I think news content without a source is probably untrue

    2. When the news story does not match the headline, it is likely
    to be in accurate

    3. Sometimes media institutions publish unverified information


    to increase readability

    4. I think some news stories are fabricated to harm certain


    entities( politicians, celebrities, business etc)

    5. Sometimes news stories are presented in a misleading way


    6. When in doubt I check the news content

    7. I usually check the date of news story to make sure the story
    is relevant and date

    8. I cross check news stories in other media institution to be


    sure it’s not fake

    9. I believe I can identify real news from fake news when I see
    one

    10 I always check the content of the news stories to be sure it’s


    . not fake news

    Adopted and adapted from (Sohaila, Rehema, Justina and Saodah, 2019)

    Section C: Perception of Message credibility

    1 2 3 4 5

    1. News and message contents on Facebook is accurate

    2. News content on Facebook is believable

    3. Message content on Facebook is authentic


    4. I believe I am more likely to trust messages shared on
    Facebook than other social media platforms.
    5. My perception on message credibility is not influenced by the
    number of shares a news content has

    6. I believe the quality of media will produce credible news.

    7. I make sure to assess news content I see online before sharing


    8. I believe Facebook plays a big role in shaping my believe and
    trust towards a news content
    9. I think news content on Facebook are credible.

    10. News content shared with no source are probably untrue.

    Adopted and adapted from (Sohaila, Rehema, Justina and Saodah, 2019)

    Section D: Perception on Facebook’s Brand Trust

    1 2 3 4 5

    1. I trust Facebook to give everything I expect out of it

    2. I rely on Facebook for credible news.

    3. Facebook never disappoints me when it comes to news


    verification
    4. I Trust Facebook brand in meeting my expectations
    5. I feel confident in Facebook brand In managing
    misinformation on its platform

    6. I trust that Facebook brand guarantees high level of


    satisfaction on its platform

    7. I believe Facebook controls the kind of messages its users


    disseminate on a daily basis
    8. I fully trust Facebook as a brand in minimising fake news
    propaganda on its platform
    9. I trust that Facebook will always provide the information I
    want
    10. I trust the Facebook’s brands terms and conditions they
    implement helps discourage users to disseminate false
    information

    Adopted and adapted from (Elena Delgado‐Ballester, and José Luis Munuera‐Alemán,2005 )

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