Research Design

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University of Tunis El Manar

Faculty of Sciences of Tunis


Geology Department

English Presentation
Entitled:

Research design

Presented By: Ramzi aidli M2 SMG / S2

1
Academic Year: 2021-2022
Introduction
• The purpose of research is to discover answers
to questions through the application of
scientific procedures.

• Redman and Mory has explained research as


‘’systematized effort to gain new knowledge’
DEFINITION

• A research design is a plan, structure and strategy of investigation…


to obtain answers to research questions or problems. It includes an
outline of what the investigator will do from writing the hypotheses
…to the final analysis of data. (Kerlinger 1986; 279))



• A traditional research design is a blueprint or detailed plan for how a
research study is to be completed (Thyer 1993; 94)

What does it do?
• According to Selltiz, Deutsch and Cook: (1962: 50)

‘A research design is the arrangement of the conditions


for collection and analysis of data
• in a manner that aims to combine
relevance to the research purpose
with economy in procedure’

What does it do?
Helps take decisions about how to complete
the entire research:

•V
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The Research Process Cycle

Collecting Data
Reviewing the • Selecting Reporting and
Literature individuals to Evaluating
• Locating study Research
resources • Obtaining • Deciding on
• Selecting permissions audiences
Identifying a resources • Gathering • Structuring the
Research Problem • Summarizing information report
resources • Writing the
report
• Specifying a Specifying a sensitively
problem Purpose for Analyzing and
• Justifying it Research Interpreting Data
• Suggesting the • Identifying the • Breaking down
need to study it purpose the data
for audiences statement • Representing
• Narrowing the data
purpose • Explaining data
statement to
research
questions or
hypotheses
KEY CHARACTERISTICS OF
RESEARCH DESIGN
• Experimental Designs :To trace cause-and-
effect relationships between defined
variables. 8
• Action Research :To develop an action plan to
solve a specific practical/ educational
problem

Ethnography design
Grounded Theory RESEARCH DESIGNS-
Designs SUMMARY Ethnography is a
To generate a theory
design of
because one is not
investigation coming
available or suitable
from anthropology
and sociology
• To describe trends, determine attitudes or
opinions, describe characteristics of a
population, identify practices, evaluate
programs, or follow up on individuals over
time – Survey Design

• To relate two or more variables to see if they
influence each other- Correlational
Research
Different Types of Research Design?

A researcher must be well-versed in different types of research design


• Qualitative research design
• Quantitative research design
aims at answering the how and
aims at finding answers to who,
why. It uses open-ended questions
what, where, how, and when
and helps the subjects express
through the course of research.
their views clearly. Qualitative
The outcome of the quantitative
research is ideal for businesses
research is easy to represent in the
that aim to understand customers’
form of statistics, graphs, charts,
behaviour and requirements.
and numbers.

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