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    Fevicol Marketing Strategies

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    Neeraj Hooda
    Fevicol is India's most trusted brand of adhesives owned by Pidilite Industries. Pidilite started in 1959 with a single factory producing only Fevicol, a white synthetic resin adhesive launched to make the lives of carpenters easier. Fevicol became a household name and is now synonymous with adhesives in India. The brand has introduced many innovative adhesive products over 50+ years that have transformed carpentry in India. Top brands offered by Pidilite include Fevicol SH, Fevicol Marine, and Fevicol Hi-Per targeted at woodworking, protecting furniture exposed to water, and reducing bubble formation, respectively.

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    Fevicol Marketing Strategies

    Uploaded by

    Neeraj Hooda
    68 views4 pages
    Fevicol is India's most trusted brand of adhesives owned by Pidilite Industries. Pidilite started in 1959 with a single factory producing only Fevicol, a white synthetic resin adhesive launched to make the lives of carpenters easier. Fevicol became a household name and is now synonymous with adhesives in India. The brand has introduced many innovative adhesive products over 50+ years that have transformed carpentry in India. Top brands offered by Pidilite include Fevicol SH, Fevicol Marine, and Fevicol Hi-Per targeted at woodworking, protecting furniture exposed to water, and reducing bubble formation, respectively.

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    strategies of fevicol company how they do branding

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    Fevicol marketing strategies

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    Fevicol is India's most trusted brand of adhesives owned by Pidilite Industries. Pidilite started in 1959 with a single factory producing only Fevicol, a white synthetic resin adhesive launched to make the lives of carpenters easier. Fevicol became a household name and is now synonymous with adhesives in India. The brand has introduced many innovative adhesive products over 50+ years that have transformed carpentry in India. Top brands offered by Pidilite include Fevicol SH, Fevicol Marine, and Fevicol Hi-Per targeted at woodworking, protecting furniture exposed to water, and reducing bubble formation, respectively.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    68 views4 pages

    Fevicol Marketing Strategies

    Uploaded by

    Neeraj Hooda
    Fevicol is India's most trusted brand of adhesives owned by Pidilite Industries. Pidilite started in 1959 with a single factory producing only Fevicol, a white synthetic resin adhesive launched to make the lives of carpenters easier. Fevicol became a household name and is now synonymous with adhesives in India. The brand has introduced many innovative adhesive products over 50+ years that have transformed carpentry in India. Top brands offered by Pidilite include Fevicol SH, Fevicol Marine, and Fevicol Hi-Per targeted at woodworking, protecting furniture exposed to water, and reducing bubble formation, respectively.

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    Download as docx, pdf, or txt
    of 4

    BRAND MANAGEMENT

    ANKITA CHAURASIA
    21BSP0735
    C1 Assignment
    Fevicol is India’s Most Trusted Brand of Adhesives
    Pidilite’s biggest bond is through the Fevicol family of products. Fevicol has become
    a household name that is today synonymous with adhesives. The brand has
    introduced many innovative products which have transformed the way carpentry
    trade operates in India.

    The Birth Of Fevicol


    1959
    Everything great starts small and Pidilite is no exception. The company started with a
    single factory that manufactured only one product, Fevicol. This white synthetic resin
    adhesive was primarily launched to make the lives of carpenters and woodworkers
    easy. Up until then, animal fat, which was clumsy and cumbersome, was the only
    glue available.

    Shri Balvantray Kalyanji Parekh


    Founder Chairman Of Pidilite Industries
    1924-2013
    TOP brands which they offer:-

    Fevicol SH

    Trusted Brand Of Adhesive For More Than 50 Years

    “Fevicol SH” is a synthetic resin adhesive intended for wood working and various
    materials where one of the surfaces to be bonded is porous. SH strongly binds
    wood, plywood, laminate, veneers, MDF and all types of boards and cork.

    Pack Sizes
    50 g, 125 g, 250 g, 500 g, 1 kg, 2 kg, 5 kg,10 kg, 20 kg, 30 kg, 50 kg, 200 kg

    Fevicol Marine

    Get The Power Of 5 To Work For You.

    Weather change and continuous exposure to water and moisture expose furniture to
    stress. This could result in opening of joints and de-bonding of laminates in-spite of
    using good quality material. ‘Fevicol Marine’ is a specialised waterproof adhesive
    that protects furniture from de-bonding even when exposed to water.
    Fevicol Hi-Per

    Bonds In Just 10 Minutes!

    Bubble has always been a trouble in Woodworking especially in vertical laminations


    or large sheet lamination. The dream design can get shattered if bubble forms on the
    laminate and plywood.

    Fevicol Hi-Per powered with Anti-Bubble formula provides instant grab and uniform
    glue transfer leading to a strong contact between plywood & laminate. Hence there is
    a very little chance of air entrapment and contact gap which significantly reduces the
    probability of bubble formation. It also offers superior tack development, faster grab
    and reduced setting time.

    Pack sizes
    500 g,1 kg, 2 kg, 5 kg, 10 kg, 20 kg, 30 kg, 50 kg

    They also offer other brand products like:-

     Fevicol MR
     Dr. Fixit
     Fevikwik
     M-Seal
     Fevistik
     Fevicryl
     Hobby Ideas
     Others

    THANKYOU……….

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