Final Paper
Final Paper
Final Paper
A thesis
Presented to
In partial fulfilment
by
Berna I. Cajelo
communication process, even more highly valued than speaking as a communication skill
necessary in the business world. We spend years learning how to read and write, and years
learning how to speak, but what about listening? The study focused on listening skills because it
is an essential skill for the associates to do well in the business, as well for the company they
work for. Knowing the level of listening skills the associates practice at work will help us to
come up with training materials necessary to helping the associates in identifying that client has
Working in the Business Process Outsourcing Industry requires several skills and the skill
that stood out as most important is listening skills. May it be being on the phone for more than
seven hours a day, handling and listening to your team members, and coordinating with the
clients as a Manager, requires a high level of listening skills. Despite the many factors that may
come into play as to exactly why people seem to have difficulty in being effective in their tasks,
the one major reason scholars suggest is lack of communication, specifically, having low level of
listening skills. Listening is not the same as hearing. While hearing is a physiological process,
listening is a conscious process that requires us to be mentally attentive. Listening is seen as the
messages that others have intentionally transmitted in the effort to understand those messages
Automatic Data Processing Inc. (Philippines) values the virtues “Service Excellence” and
“Every Person Counts”. These are practiced and shown during interaction with their client and
colleagues. The associates are expected to provide great experiences to their clients to achieve
retention and recommendations to other potential clients. Communication is the bread and
butter of every associate. Associates are not only expected to speak well by can also
communicate well by understanding their clients. Thus, this study was made.
Automatic Data Processing (Phils) Inc. - Makati and it seeks to answer the following questions:
What is the profile of the respondent in terms of; Age, Gender, and Educational Attainment,
What is the level of the listening skills of the respondent in terms of; Ignoring, Pretend listening,
Selective listening, Attentive listening, and Emphatic listening, and What enhancement program
important to know the level of listening skills to know what kind of listener an individual base
on Stephen Covey’s Listening Continuum. This could save time by starting in the middle when
the employees’ average level of listening skill is fair rather than starting from scratch.
This study is significant to the following: to the employers, for them to fully understand
and be aware of the capabilities of employees when it comes to communication, for the
participants, in order for them to know their status quo and be able to focus on their strengths
and improve their weaknesses, and to future BPO applicants, for them to have an idea on what
We listen at five different and distinct levels. How you listen to your end-users and
customers will have a significant impact on your success, and that of the overall I.T. support
team or, for that matter, your entire organization. As important as how you actually listen is
1. Ignoring. The lowest level of listening is called ignoring – not listening at all. If you are
distracted by anything while talking to a user, they can get the impression that you are ignoring
them. For example, while the user is speaking, you start a conversation or interject a comment
conversation. You’re talking to the other person and they have that “backpacking in Brazil” look
in their eyes. On the phone it happens when you say things like “I see” and “OK,” etc. while
working on an unrelated email or playing a computer game. People can tell you’re distracted.
3. Selective Listening. During selective listening we pay attention to the speaker as long
as they are talking about things we like or agree with. If they move on to other things we slip
4. Attentive Listening. Attentive listening occurs when we carefully listen to the other
person, but while they are speaking we are deciding whether we agree or disagree, determining
whether they are right or wrong. Instead of paying close attention to the other person, we’re
formulating our response to what he or she is saying. At all four of these levels it should be
evident that we are listening to our own perspective, and in most cases with the intent to
5. Empathic Listening. Empathic listening, also known as empathetic listening is the top
level of listening. To be successful in providing IT support to end users, you must teach yourself
to treat every call as though this is the first time you’ve ever heard this problem, even though
you may have heard it many times before. Discipline yourself to see it through the eyes of the
user. This is called empathic listening. Empathic listening is the highest level of listening, and
Human Capital Management (HCM) solutions that unite HR, payroll, and time, and a leader in
business outsourcing services, analytics and compliance expertise. The Philippines operations
have experience delivering managed payroll solution and Time & Attendance Solution across
the spectrum of private industry sectors. The selection of services in the Philippines includes
traditional payroll outsourcing and time & attendance solutions, along with specialized
solutions for multinational businesses operating from Singapore. Automatic Data Processing
Philippines offers off shore assistance that requires associates to set up conference calls, make
outgoing calls, and receive incoming calls to United States clients. The success of the business is
dependent on the customer service the employees are delivering over the phone.
Research on level of listening skill is limited, and what is available on the topic is
becoming out of date (Sullivan, 2013). Listening involves hearing and cognition and assumes the
ability to selectively perceive, interpret, understand, assign meaning, react, remember, and
analyze what is heard”). Further, “effective workplace listening is not simply limited to the skills
that employees do or do not possess. It also includes the idea of organizational listening, the
environment in which listening occurs that is shaped by the organization and is then one of the
characteristics of the organizational image” Flynn et al, (2008), in Sullivan, (2013). However,
even though research articles discuss listening as an important skill, it is still not given sufficient
attention. Flynn et al (2008), in Sullivan, (2013) states “that despite its central role in the
success of both the manager and the organization, listening remains one of the most neglected
an organizational variable continues to be seen as a soft skill worthy of little attention in the
scholarly business literature, in the business classroom, and in organizations”. Listening is
regarded as a soft skill employability factor Finch, Nadeau & O’Reilly, (2012), in Caspersz &
which is a graduate attribute that is core to employability Reid & Anderson, (2012), in Caspersz
& Stasinska, (2015) and is a ranked only second to soft skill by employers as a key factor
affecting undergraduate employability Finch, Hamilton, Baldwin & Zehner, (2013), in Caspersz &
Stasinska, (2015).
Most of the studies talks about the importance of listening or how listening skill has
been set aside as less important. Research has shown there is a strong need for further
research and training in this area. The study was made because it recognized that listening skill
is important and took it the next step which is gauging the current skill level of these
employees. Skills are acquired when these employees had their communications training, the
study aims to check if these employees are in the right level so they can provide world class
customer service. Determining the average level of listening skills or what level is being
practiced in the site will give a greater understanding into where attention is paid and/or
A Survey Method was used to identify the level of listening skills of selected employees
of Automatic Data Processing (Phils) Inc- Makati. Surveys are practically versatile and can is
practical in identifying present condition and present needs. Leedy & Ormrod (2010) state
“survey research involves acquiring information about one or more groups of people – perhaps
questions and tabulating their answers; the ultimate goal is to learn about a large population by
employees. The age of the respondents ranged from 18 and above. A combination of male and
female employees answered the survey. The significance of the study was presented to the
participants and was used as a motivation for them to answer the survey as honest as possible.
Participants
the survey. According to Human Resource, there are currently, as start of this research, a total
of 584 employees working in Majors Accounts Services. Majors Accounts Services is a business
unit of Automatic Data Processing handling companies with 50 to 999 employees. The
breakdown of the employees by role is 245 Payroll Analyst, 139 Technical Analyst, 88 Time and
Research Instrument
Continuum. The questionnaire was divided into two parts: The Demographic profile that
indicates the participants’ age, gender, and educational attainment and the second part
Data Collection
period of time, about 10-15 minutes. A formal letter was sent to the officer in charge prior to
the distribution. The self-designed questionnaires were distributed personally and were
retrieved with the help of the team leaders with the assurance of utmost confidentiality.
researcher tallied and summarized the data of which results are shown in the proceeding
pages.
The following statistical tools and techniques will be used in this study: percentage and
weighted mean.
Percentage- This was used as descriptive statistics to describe the relationship of a part to
whole.
f
%= x 100
N
where:
% = percentage,
f = frequency of responses, and
N = total number of respondents
Weighted Mean- This will be computed to determine the average response of the respondents
on the various factors considered in the study.
∑WF
WM =
N
where:
WM = weighted mean,
W = weights assigned,
closely observed:
5 4.5-5.00 Excellent
3 2.50-3.49 Satisfactory
2 1.5-2.49 Fair
The following variables were considered by the researchers in describing the profile of
the respondents: age; gender; and educational qualifications. Table 1.1 presents the profile
males. On the other hand, more than half of the respondents were females as indicated by
the frequency distribution of 64 or 71% and finding on the aforementioned variable points
to the dominance of females in the realm of call center business. Shown in table 1.2 is the
profile of the respondents in terms of age. Going over table 1.2, it can be noted that 4 or 4%
belonged to age bracket 18 to 20, while 19 or 21% were classified under the 21 to 25 age
group. Twenty six (26) of the respondents had ages ranging from 26 to 30; thirty three
(33) or 37% belonged to 31 to 35 age bracket, while the remaining 8 or 9% fell under the
36 and above age bracket. Reflected in table 1.3 is the profile of the respondents in terms of
while 53 or 59% were college graduates when this study was undertaken. Further
examination of the same tabular data shows that 3 or 3% had already earned some units
towards a master’s degree. Evidently, more than half of the respondents were college
graduates, it can be deduced that they would find it easy to adjust themselves to the
demands of the call center industry. Listening skills were assessed by the respondents in
different levels: ignoring; pretend listening; selective listening; attentive listening; and
emphatic listening. Table 2.1 shows the results of the respondents’ assessments of the level
of listening skills in terms of ignoring. Ignoring was prevalent in Automatic Data Processing
office, as assessed by the respondent employees. This was indicated by their overall
composite weighted mean rating of 3.18, verbally described as satisfactory. Lending support
to the foregoing finding was the rating of satisfactory posted by the respondents for each of
the following indicators: “I respond to emails and instant messages while I'm speaking to
people on the phone” (WM= 3.36); “People complain that I don’t look like I am listening
when they talk to me” (WM = 3.34); “I show signs of restlessness, such as crossing and
uncrossing my legs, looking at my watch, gazing out of a window or yawning when speaking
to someone” (WM = 3.08); “I have trouble focusing on the message when a speaker has
poor grammar” (WM = 3.07); and “I am easily distracted while talking to someone else”
(WM 3.06). Displayed in Table 2.2 are the results of the assessments made by the
respondents regarding pretend listening skills in Automatic Data Processing office. Running
Attesting to the correctness of this finding was their composite weighted mean rating of
3.48. Further confirming the above finding was the rating of very satisfactory and
satisfactory recorded by the respondents for each of the following indicators: “If I'm busy, I
let others talk to me as long as they're quick” (WM = 3.99); “While a speaker is talking, I find
myself thinking about what I’m going to say next”, (WM = 3.92); “I focus my attention on
myself, rather than the other person” (WM= 3.22); “I daydream while listening to someone
expressing his/her thoughts or ideas” (WM =3.17); and “When someone is speaking to me, I
nod and say things like "OK" and "uh-huh" occasionally while doing something else “ (WM
=3.10). Reflected in table 2.3 are the results of the respondents’ assessments on selective
listening. In like manner, Automatic Data Processing office employees’ listening skills were
assessed to be satisfactory. Supporting this finding was their overall composite weighted
mean rating of 2.7. Serving to validate the foregoing was the rating of satisfactory and fair
given by the respondents to each of the following indicators: “I get bored if I am not the one
leading a conversation” (WM= 2.98); “I do not give the other person my full attention when
they are speaking and I am not particularly interested” (WM =2.8); “If a speaker doesn’t
what was said, when I reflect on a long conversation, a speech, a presentation, a meeting
or something similar” (WM=2.63); and “I make disapproving faces when I don’t approve of
what others are telling me” (WM=2.42). Exhibited in table 2.4 are the results of the
was highly practiced in Automatic Data Processing office, as assessed by the respondents.
This was indicated by their overall weighted mean rating of 3.94, verbally described as very
satisfactory. Lending support to this finding was the rating of strongly agree, posted by the
respondents for each of the following indicators: “I put all my concentration when a person
talks to me” (WM=4.32); “I do not interrupt people” (WM=3.98); “ I do not ask leading
questions to encourage the other person to agree with my viewpoint” (WM= 3.81); “I
repeat points back during a conversation to clarify my understanding of what the other
person is saying” (WM= 3.8); and “As I listen, I do not compare the other person's viewpoint
with my own” (WM=3.78). Presented in table 2.5 are the results of the assessments made
by the respondents in terms of emphatic listening. Jibing with the previous finding,
finding was their overall composite weighted mean rating of 3.97. Further validating the
foregoing was the response very satisfactory registered by respondents for each of the
following indicators: “I wait for the speaker to finish his or her point before I make mental
judgment call on was said” (WM=4.08); “To get people to elaborate on their point, I ask
open questions” (WM=4.06); “I give my full attention if someone is talking to me and I try to
put myself into his shoes” (WM=3.98); “I encourage the other person, for example by saying
“Go on …” or “Tell me more”.” (WM=3.91); and “If a person needs to vent his or her
emotions to me, I wait until he or she lets it all out before I comment” (WM=3.83).
Summarized in table 2.6 are the results of the assessments made by the respondents
regarding the listening level of the data processing office. Respondents have a satisfactory
listening skill which was indicated by the overall composite weighted mean rating of 3.45.
DISCUSSION
Finding on the aforementioned variable points to the dominance of females in the realm
of call center business. Evidently, many of the respondents were found to have ages 31 to 35
years old. This goes to show that they are in the prime of their lives. Corollary to the foregoing,
they can be expected to exert effort towards professional growth and development, given the
opportunity to do so. From the data presented, it is evident that most of them graduated in
college. Thus, they need to be motivated and encouraged to pursue their master’s degree. The
aforementioned graduate degree can help them become competitive in the realm of call center
business. As already pointed Ignoring was prevalent in Automatic Data Processing office. This
finding implies that some employees ignore their clients by doing their emails and talking to
them at the same time and that co-worker complain when they’re ignored by simply not
listening to them. As stressed earlier, pretend listening exists in the data processing office. This
means that some employees have the tendency to pretend to listen and do multitasking by
doing their task and talk to and talk to others. While listening, they prepare by thinking how to
answer back. The selective listening in Automatic Data Processing office is reflective of people
who want to lead the talking. Some employees get bored easily and some make faces if they
were not interested to the topic. They don’t’ always give their full attention. The foregoing
findings indicate that some people in Automatic Data Processing office have positive attitudes
toward their attentiveness as listeners. This means that respect and appreciation are given to
the person they’re talking to or talking with. Some employees give their 100% attention by
giving their concentration and by not interrupting the person doing the talking. The foregoing
finding implies that respondents put themselves into the shoes of the speaker by waiting
patiently for them to finish what they were talking about before they answer back. Their
attitudes and their listening skill were highly commendable to the point that everyone in the
Base on the results of this study, although minimal, there are employees who practice
ignoring, pretend listening, and selective listening. It is but unavoidable to multitask while
talking to a client to show effectiveness on job. Others may find it difficult to listening when the
speaker has poor communications skills, while some tends to interrupt or disregard the speaker
when they disagree. Studies show that we forget almost one-third to one half of what we here
in eight hours or less due to our inability to listen well. Good listening begins with willingness to
proper listening 1) stimulates better communication between the parties involve, 2) contributes
to and promotes better response among the members of the group, 3) helps you enjoy what
you here, 4) assists you in understanding what is said, and 5) enables you to react meaningfully
to what is said (Flores and Lopez, 2008). Through an intensive listening program, associates will
learn to recognize, isolate, identify, and describe the component elements of the voices of
others and that of their own. Flores and Lopez, 2008, suggested exercises to improve listening
comprehension. The exercise will contain questions that will be heard only once and cannot be
written out, therefore, participants need to listen very carefully, thus will can help eliminate
When a woman who is listening starts to speak before the other person is finished, she
usually does so to show support, to add a word of agreement, or to finish the sentence she
thinks the speaker will say. Tannen, 1990, in Griffin, 2013 labels this as cooperative overlap.
However, men see it that way. Men regard interruption as a power move to take control of the
conversation, because in their world that’s while-I’m-interrupting-you stance and make it stick.
Tannen, 1990, in Griffin, 2013 concluded that these different styles of conversation
management are the source of continuing irritation in cross-gender talk. “Whereas women’s
cooperative overlaps frequently annoy men by seeming to co-opt their topic, men frequently
annoy women by usurping or switching the topic.” Knowing that men can be irritated when
interrupting them, even when the listener has a good intention, can help change pretend
listening skill level to emphatic listening or attentive listening. Such profiling can be taught to
associates to help know when to just listen and when to start talking to show motivation and
support.
We are so familiar with our own language, gesture facial expressions, conversation al
customs, and norms that we may experience anxiety when these familiar aspects of
communication are disrupted. Culture shock is the psychological discomfort you may feel when
you attempt to adjust to a new cultural situation (Klyukanov, 2005 in Verderbe, R., Verderber,
K., & Sellnow, 2013). Intercultural communication refers to interactions between people whose
cultural assumptions are so different that communication between them is altered (Samovar,
Porter, & McDaniel, 2009). In other words, when we interact with people whose attitudes,
values and beliefs, customs, and behaviors are culturally different from ours, we are
communicating across cultural boundaries, which can lead to misunderstanding that would not
commonly occur between people who are culturally similar. It is important to recognize that
Selective listening can happen when there is culture shock. The listener who sifts through
communication choosing what to consider and what to disregard is engaged in selective
listening. It also happens when a listener hears only what he or she wants to hear or expects to
hear, or hears only those parts that confirm his or her own opinions and views. Barriers to
effective listening were listed in Verderbe, R., Verderber, K., & Sellnow, 2013. These barriers
are: lack of concentration, assumptions, biases, and prejudice, and distractions. These are the
barriers associates of Automatic Data processing office need to become aware of. Here are
listening techniques that may help associates of Automatic Data Improve their listening skills
based on Verderbe, R., Verderber, K., & Sellnow, 2013: Prepare yourself physically, prepare
listening skills would beneficial to employees of Automatic Data Processing office. Whether the
business can allot time to have the trainings be done is another question was not confirmed in
this study. Staffing and funding could also be a major issue, due to current time of the year.
Regardless, there is a definite need for training on this topic at Automatic Data Processing. On
Sullivan, 2011, study, it was stated that one survey respondent simply stated: “Listening is
everyone’s job!”, then why are we not listening and paying attention to this important
communication skill? One person talks; the other listens, it's so basic that we take it for granted
(Nichols, 2009).
REFERENCES
THESIS
Sullivan, A. (2011). The Importance of Effective Listening Skills: Implications for the Workplace
and Dealing with Difficult People (master’s thesis). University of Southern Maine, USA
JOURNALS
Caspersz, D. & Stasinska, A. (2015). Can we teach effective listening? An exploratory study.
Teaching and Learning,12, 4 , 1-13
ELECTRONIC RESOURCES
Ten Reasons Empathy is the Most Important Skill You Will Ever Need to Succeed. Retrieved on
November 25, 2017, from Inc. Southeast website: http://inc-asean.com/the-inc-life/10-
reasons-empathy-important-skill-will-ever-need-succeed/?
utm_source=inc&utm_medium=redir&utm_campaign=incredir
The Five Levels of Listening (How to Be a Better Listener), Retrieved on November 25, 2017,
from The Compassionate Geek Club website: https://www.doncrawley.com/the-five-
levels-of-listening-how-to-be-a-better-listener/
BOOKS
Covey, S. (1989). 7 Habits of Highly Effective People. New York, New York: Free Press
Flores, F. & Lopez, E (2012). Effective Speech Communication(5 th ed.). Philippines: National
Bookstore
Nichols, M. (2009). The Lost Art of Listening: How Learning to Listen Can Improve Relationships
(2nd ed.). New York, New York: The Guildford Press
Verderbe, R., Verderber, K., & Sellnow, D. ( 2013). Communicate! (13 th ed.). Philippines: Hiyas
Press Inc.
Table 1.1 Profile of respondents in terms of Gender
Note: Table 1.1 presents the profile of the respondents in terms of gender. As to gender, 26
of the respondents or 29% were males. On the other hand, more than half of the
respondents were females as indicated by the frequency distribution of 64 or 71%.
Note: Table 1.1 shows the gender of the employees who participated in the survey. The table
shows 29% of the respondents are male and 71% are female. This table reflects that there are
Note: Shown in table 1.2 is the profile of the respondents in terms of age. Going over table 1.2,
it can be noted that 4 or 4% belonged to age bracket 18 to 20, while 19 or 21% were classified
under the 21 to 25 age group. Twenty six (26) of the respondents had ages ranging from 26 to
30; thirty three (33) or 37% belonged to 31 to 35 age bracket, while the remaining 8 or 9% fell
Note: Reflected in table 1.3 is the profile of the respondents in terms of educational
qualifications. Out of 90 respondents, 34 or 38% were able to study in college while 53 or 59%
were college graduates when this study was undertaken. Further examination of the same
tabular data shows that 3 or 3% had already earned some units towards a master’s degree.
Evidently, more than half of the respondents were college graduates as indicated by the
distribution of 53 or 59%. As most of them were college graduates, it can be deduced that they
would find it easy to adjust themselves to the demands of the call center industry.
Table 2.1
Note: Table 2.1 shows the results of the respondents’ assessments of the level of listening skills
in terms of ignoring
Table 2.2
Note: Displayed in Table 2.2 are the results of the assessments made by the respondents
Table 2.3
Note: Reflected in table 2.3 are the results of the respondents’ assessments on selective
listening.
Table 2.4
Note: Exhibited in table 2.4 are the results of the assessments made by the respondents in
Table 2.5
Note: Presented in table 2.5 are the results of the assessments made by the respondents in
Note: Summarized in table 2.6 are the results of the assessments made by the respondents
regarding the listening level of the data processing office. Respondents have satisfactory
listening skills which were indicated by the overall composite weighted mean rating of 3.45.
CONCEPTUAL FRAMEWORK
PROCESSS
IGNORING
PRETEND TRAINING MODEL TO
DEMOGRAPHIC LISTENING ENHANCE, MAINTAIN,
PROFILE SELECTIVE OR IMPROVE LEVEL OF
LISTENING LISTENING SKILLS
ATTENTIVE
LISTENING
EMPHATIC
LISTENING