CURRICULUM VITAE MARIANELA PÉREZ FRIAS ORTEGA

CURRICULUM VITAE
1. Family name: PÉREZ FRIAS ORTEGA
2. First names: Marianela
3. Date of birth: 7 September 1988
4. Nationality: Mexican
5. Education:
DATE (FROM – TO) INSTITUTION DEGREE(S) OR DIPLOMA(S) OBTAINED:
08/2007 – 05/2012 Instituto Tecnológico y de Estudios Superiores Bachelor of International Business
de Monterrey (ITESM), Mexico City
08/2009 – 12/2011 Arnhem Business School (HAN University), - Double Degree Bachelor of Business
The Netherlands Administration
- Graduation Assignment "Biotechnology Strategic
Alliances between Mexico and the Netherlands"
09/2010 – 01/2011 - Minor in Asian Studies
4/2019 – 03/2020 Instituto Tecnológico y Autónomo de México - Diploma in Project Management Administration
(ITAM), México City under the standards of the PMBOK from the
Project Management Institute.
10/2013 – 05/2014 - Diploma in Foreign Trade and Customs Operation
11/2016 Singapore Cooperation Program (SCP), Diploma in Development of Public-Private
Singapore Partnerships in Infrastructure Projects
6. Language skills: Indicate competence on a scale of 1 to 5 (1 – excellent; 5 – basic)
LANGUAGE READING SPEAKING WRITING
Spanish mother tongue
English 1 1 1
French 2 4 3
Italian 3 4 3
7. Membership of professional bodies:
 Member of the Enterprise Europe Network in Mexico (EEN) since 2012 .
 Member of ToJoy (Shenzhen) International Shared Service since 2021.
8. Other skills: (e.g. Computer literacy, etc.) :
Project management Tools (Microsoft Project, Wrike, Monday.com), research skills, data analysis, writing and editing in
Spanish and English.
9. Present position: Director for International Cooperation and Internationalization in Agencia Por México .
10. Key qualifications (Relevant to the project) :
 Experienced international project manager with postgraduate studies under de PMBOK Methodology and SCRUM.
 Design and management of International Economic Cooperation Projects including technical and financial aspects .
 Understanding of technical and financial management mechanisms within the European Union regulations.
 Communication and collaboration with the Delegation of the European Union in Mexico .
 Understanding and previews collaboration with the Program LCBA in Mexico on phase 1 and 2 (used to be part of the
Steering Committee).
 Technical assistance and support of Mexican and international companies in their internationalization process.
 Experience in promoting the commercialization of products, services, and technologies in diverse sectors and industri es,
such as ITC, energy, green tech, mobility, smart cities, smart tourist destinations, bio technology, medical and clinical
trials, agricultural, automotive, and aerospace.
 Marketing research and feasibility analysis skills to assist Mexican, European, and Latin-American companies in order to
capitalize business opportunities abroad.
 Policy dialogue abilities and negotiation skills to engage key stakeholders (public and private, national and international) .
 Administrating multidisciplinary and multicultural working groups to ensure the adequate development of such programs .
 Multitasking to manage deadlines for different projects/ Creative problem solving and decision making.
 Adaptability to fast changing work environments.
11. Countries of work experiences:
COUNTRY DATE FROM – TO
Mexico 02/2012 – present
Singapore/. China 11/2016 / 10/2010
Chile 10/2013
The Netherlands/Belgium 01/2010 – 12/2011

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 CURRICULUM VITAE MARIANELA PÉREZ FRIAS ORTEGA

12. Professional experience

DATE FROM – COMPANY NAME LOCATION POSITION DESCRIPTION
TO
1. 01/2019 – Agencia PorMéxico Mexico City, Director for International  Led the project of international trade counseling including market intelligence, feasibility study in
present Mexico Cooperation and selected markets, and the international promotion plan to a Mexican business group from the
Internationalization processed food sector that owns 100 brands in 22 countries.
 Outlined Agencia Por Mexico’s Self-assessment of Export Capabilities methodology and programme d
a tool to automate data entry and data analysis.
 Applied the self-diagnosis and interviews to 10 companies located in Mexico, Costa Rica, Argentina,
Brazil, Canada, the USA, UK, and Spain. Conducted the data analysis and presented the final report
to 200 attendees including the company’s CEO and International Export Managers.
 Guided the exports and internationalization to the USA project of a Mexican chili producer, including
the identification and negotiation with 6 business partners.
 Promoted the collaboration with the Federation of Comp anies of La Rioja, Spain to identify 10
Mexican companies to do business with Spanish companies in the Smart Cities, Smart Tourism
Destinations, Wine and Food sectors, through their participation in B2B meetings.
 Identification of business partners in the USA and Europe for a Mexican furniture and contemporary
design producer company.
 Member of the EEN Business Cooperation Center in Mexico, co -organization of events with Madrid.
 Provided information to 10 companies on How to Do Business with Mexico includin g trade
preferences, market trends, economic developments, industrial sectors, subcontracting opportunities,
laws, and regulations.
 Marketing of Mexican products and services in the USA, Europe, China and Singapore, to facilitate
investment opportunities.
2. 06/2016 – ProMéxico Mexico City, Director for  Responsible for the Project design, management, and closure of ELAN Network Mexico and
12/2018 Mexico International ProMéxico’s project in AL-Invest 5.0., fulfilling 100% of the indicators, meeting technical and financial
Cooperation aspects in the external audits.
 Implemented new procedures inside ProMexico, together with the Legal and Financial Area, so that a
public organization could manage international funds.
 Cultivated relationships with the Ministry of Foreign Affairs, Ministry of Economy, Delegation of the
UE in Mexico, Chambers of Commerce, Promotion Agencies in Latin America, and Clusters to
encourage International Cooperation Projects with ProMéxico.
 Fostered the communication and visibility of International Cooperation activities in ProMexico’s
publications and social media.
 Framed International Cooperation activities in national and international recognized events.
 Assisted the LCBA in Mexico experts, in Phase 1 and 2, through the detection o f Mexican companies
for the European profiles, coordinating meetings with state or federal governments so that companies
could have their support in their expansion.
 Led an 8-person task force that worked together to benefit more than 900 Mexican, Latin -American
and European companies in International Programs.
 Gave technical assistance for European and Mexican companies to review their product and
technology feasibility in Smart Tourism Destinations, Agricultural, and the automotive sector.

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DATE FROM – COMPANY NAME LOCATION POSITION DESCRIPTION

TO
 Implemented a Partnership with IPR SME Helpdesk in Mexico to assist EU companies.
 Provided legal advice to Mexican and European Companies on establishing alliances.
 Trained more than 300 companies in quality, environmental management, social responsibility,
innovation and constant learning.
 Organized the Women's Empowerment Forum in ProMéxico with the participation of 120 business
women, including private and public key speakers.
 Responsible of the EEN Business Cooperation Center in Mexico.
 Identified 5 opportunities for Mexican companies to work with the European Senior Expert Services.
 Guided 2 projects with the Japan Agency for International Cooperation (JICA) for the Automotive
Cluster Promotion in Mexico.
 Designed for the first time in ProMexico the Training of Human Resources Program to receive
Japanese experts and advise them on Trade and Investment Cooperation in Mexico.
 Conducted the proposal “Introduction of an Industrial Biotechnology Policy in Mexico” within the
framework of the Korean Sharing Program.
3. 02/2012 – ProMéxico Mexico City, Project Manager for the  Managed and successfully closed 9 projects in 8 states in the agricultural, aerospace, medical,
06/2016 Mexico Competitiveness and textile, automotive and ICT sectors.
Innovation Program  Led and organize the team in charge of the final report of the Program for the EU.
Mexico- European Union  Organization of events and visibility material to communicate results in social media.
(PROCEI)  Supported technical and financial staff in national and EU audits of the Program.
 Wrote reports in English and Spanish for ProMexico’s magazines and PROCEI’s webpage.
 Engaged with private and public organizations to enhance PROCEI’s results.
 Conducted the project of Internationalization of Mexican Franchises which lead to the expansion of 5
Mexican companies to Chile, under the umbrella of the Chile -Mexico Joint Cooperation Fund.
 Completed all projects on time and fulfilled the objectives, leading to a promotion to Director for
International Cooperation.
4. 01 – 06/2011 ProMéxico The Hague, The Researcher in the Life  Provided ProMexico Benelux the first research paper with the main opportunities between Mexico
(Internship) Netherlands Sciences Area and the Netherlands in the Biotechnology sector.
 Interviewed key stakeholders in the Netherlands such as the Managing Director of Top Institute
Pharma and Coordinator of the LSH Innovation Program, and the Manager of Leiden Bioscience
Park; additionally, Mexican Clusters in Mexico City and Guadalajara; and the Pharmaceutical Director
and the German Counselor of ProMexico.
 Encouraged the opening of a biotechnology area in ProMexico’s Head Quarters and Benelux.
5. 01 – 06/2 ProMéxico The Hague, The Project Leader in the  Promoted more than 50 Mexican products in the Netherlands involving the interaction with exporters
(Internship) Netherlands Commercial Area- and importers to detect areas of opportunity.
Fruits and Perishables  Organized 3 commercial missions of Mexican companies to the Netherlands.
 Developed the meetings schedule, mobility through the Dutch cities and helped Mexican companies
with translation and assistance during the meetings.