CONTACTS

Rua Brito Camacho

n. 163 R/C Dto - 2765-457
S. Joo Estoril, Portugal
Phone: (+351) 913 002 484
CURRENT TITLE:
Brand Strategy and Creative Supervision at GCI,
a communication group based in Portugal and Edelman aliate
IM LOOKING FOR:
A new challenge in Branding in a strategy-driven role.
One where I can evolve in my professional passion - the crossroads where creative thinking and strategy
intersect to create better brands, deeper experiences and ultimately tranform and create new markets.
PROFILE:
Passionate about brands and their increasingly important role in society, I have over 10 years of experience
in branding, having held both creative and strategic roles. This intersection of creative air and business
know-how allows me to add value in an environment where we have to challenge the status quo and
experiment with new things in order to create meaninful brand experiences.
With a hard working and determined personality, constantly driven by the desire to improve, I work to help
clients uncover their organizations core idea and frame it in a way it can serve as their source of inspiration
and a driving force for innovation, growth and a leadership role both in the market and in society.
TRIVIAL
Date of Birth: 22.01.1978
Nationality: Portuguese
Home: Lisbon, Portugal
MARCOS BENDRAO
[email protected]
Phone: (+351) 913 002 484
DIGITAL
www.linkedin.com/in/marcosbendrao
www.twitter.com/marcos_bendrao
skype: david.bendrao
www.slideshare.net/bendrao
3 (MORE PERSONAL) THINGS ABOUT ME:
Multiculturality is a part of who I am.
Lived in USA, born and raised in Portugal
from african parents I come from a very
diverse background with close relatives
in Angola, South Africa, Namibia, USA,
Switzerland and Cambodja...
The world is a playground!
When Im not immersed in work Im usually
ying around the world.
Being in contact with dierent cultures,
tasting new avours and seeing dierent
colors helps me stay creative.
This summer Ill be getting married in
Vegas!!!
Pop culture, curiosity about people
and what moves them combined with
the desire to know more has shaped
my professional path and academic
background.
RESTLESS TRAVELLER ALWAYS CURIOUS MULTI-CULTURAL
CREATIVE ADVISOR - FREELANCE
BRAND STRATEGY AND DESIGN
Cooperation as external consultant with several companies in the development of strategies
and identities for them and/or for their clients.
Creative Consultant at Fresh Acessories, a new venture from Acrilmolde Group.
2012: Winner of the Marketeer - EDP Challenge, for the creation of a concept for a music festival
and the communication strategy to activate EDPs association to music events.
2012: FRESH : Business Model, Brand Strategy and Design.
http://www.scribd.com/doc/109502331/FRESH-Innovation-Case-Study
http://www.ilovefresh.pt
2008: AUCHAN : CSR Report 2008 > APCE Excellence in Communication Award.
2008 - PRES.
Key Achievements
GROUP GCI
BRAND STRATEGY AND CREATIVE SUPERVISION
www.gci.pt
GCI is a public engagement agency, specializing in creating strong bonds between brands and stakeholders.
> Help set up the GCI Engage unit, dedicated to branding and brand activation projects.
> Creative and Strategic direction for the creative unit.
> Development and coordination of branding, ativation projects and communication plans.
> Keynote speaker and workshop lecturer on brand related topics.
LUSO AWARDS > NCC (Noble House of Citizenship) - Internal Communication > Bronze Award, 2014
LUSO AWARDS > Arvatar - Institutional Communication > Bronze Award, 2014
SABRE AWARDS > NCC (Noble House of Citizenship) > Finalist, 2014
Continente | Sonae Sierra | BP | McDonalds | Nobre (NCC) | Novartis | Merck | Servier | AIFF | Sonangol (...)
FEB. 2013 - PRES.
Responsibilities
Key Achievements
Clients
ETHICAL - CSR PROJECTS
BRAND AND INNOVATION STRATEGY
www.ethical.pt | www.scribd.com/doc/108868441/ETHICAL-CSR-PROJECTS
Ethicals Innovation area was born out of the desire to combine our expertise in marketing,
entrepreneurship and creativity to deliver corporate growth and social impact through innovation.
> Creation and development of Social Innovation, CSR and Communication projects.
> Support the company in the opening of Ethical Brazil (now Press Play) in Sao Paulo.

Continente | Jumbo | Auchan | Amorim | Soares da Costa | Teixeira Duarte | Nestl | Novartis |
Marcelo Rosembaum | Kemin | LG Brazil
JAN. 2011 - JAN. 2013
Responsibilities
Clients
M-CELL MARKETING
STRATEGIC BRAND CONSULTANT
www.mcell.com.pt/apresentacao_mcell.pdf
M-Cell is an iberian marketing consultancy foccused on the sports market.
> Market analysis and development of brand activation strategies;
> Supervision of the companys creative department;
> Development of branding projects for several international markets (Portugal, Spain and portuguese
speaking african countries) from strategy to visual developments and client presentations.

Att Williams F1 | MediaLuso | MSM - MediaPro | CF Belenenses | Biotherm | Fidelidade Mundial
BBVA | Comit Olmp. de Portugal | Fed. Port.de Andebol | Fed. Cabo-Verdiana de Futebol | Bet-at-Home
FEB. 2007 - JAN 2011
Responsibilities
Clients
PROFESSIONAL EXPERIENCE
EURO RSCG DESIGN now (HAVAS DESIGN +)
SENIOR GRAPHIC DESIGNER
www.havasworldwide.pt | www.havasdesignplus.com
Euro RSCG is Portugals largest communication agency and is the undisputed market leader for the past
decade. Euro RSCG D&A is part of the Havas Design+ international network, specializing in branding,
identity and brand environments.
> Development of corporate identity projects from A-to-Z: strategy, identity design, packaging, graphic
systems and brand visuals.
> Creation of Brand environments and spaces in collaboration with architecture team.
Project: TMN Re-brand in 2006 > TMN (www.tmn.pt) - Portugals largest telecom.
Integrated a multi-disciplinary team of strategists, designers, architects and art directors, responsible for
the complete re-brand of TMN, giving the company a more friendly and
human approach. Developed the brand typography, the visual concepts for the stores,
the brand guidelines, collateral material and environmental graphics.
PRISMA AWARD > Euro RSCG Design e Arquitetura > Agency of the Year - 2003, 2004, 2005
PRISMA GOLD AWARD > Rebrand TMN - 2005
PRISMA GOLD AWARD > Branding Program and Identity UEFA Euro 2004 - 2004
PRISMA BRONZE AWARD > CM Lisboa - Ambelis : Stand Ambelis - 2005

UEFA | UEFA Euro 2004 | TMN | BES | BEST | Grupo PT | EDP | CM Lisboa-Ambelis | Continente
Santa Casa | S.L.Benca | CTT | Lactogal | Air Luxor | Sonangol | Chevron-Texaco
COMPANHIA DO TEXTO
GRAPHIC DESIGNER
www.companhiadotexto.pt
JAN. 2003 - FEB. 2007
IADE - POST GRADUATE DEGREE
COMMUNICATION and IMAGE
www.iade.pt
SEP. 2001 - JUN. 2002
IADE - DEGREE
VISUAL DESIGN
www.iade.pt
SEP. 1996 - JUN. 2000
AUG. 2000 - DEC. 2002
Responsibilities
Clients
Key Achievements
ISEG - POST GRADUATE DEGREE
FORESIGHT, STRATEGY and INNOVATION
www.iseg.pt
Scenario Planning; Strategy; Innovation; Business Model Innovation; Entrepreneurship; Leadership
FINAL GRADE: 17 Val. (1-to-20 scale) - FINISHING AMONG TOP IN CLASS
This Post-Graduate degree, in one of Portugals most acknowledged Universities is based upon
an holistic vision of the integration of Foresight, Strategy, Leadership and Innovation with the
organizational factors to achieve entrepreneurial success.
SEP. 2010 - JUN. 2011
Key Topics
ISCTE - EXECUTIVE MASTER
MARKETING (specialization in SPORTS MARKETING)
www.iscte.pt
Marketing; Communication; Consumer behaviour; PR; Sports & Sponsorship Management
SEP. 2010 - JUN. 2011
Key Topics
UNIVERSIDADE EUROPEIA - MASTER
MARKETING MANAGEMENT
www.isla.pt
Marketing; Brand Management; Digital Mkt; PR; Advertising; Marketing Mix and International Mkt
Marketing Management Student of the Year Award - Universidade Europeia, 2013
MASTER DISSERTATION: The contribution of Scenario Planning in Brand Strategy
NOV. 2012 - JUN. 2014
Key Topics
Example
EDUCATION
WORKSHOP IN BRANDING >THE SECRET POWER OF BRANDS @ UEA (online)
CREATIVITY WORKSHOP @ EDIT
WORKSHOP IN CREATIVE WRITING @ Companhia do Eu
WORKSHOP COMMUNICATING WITH SOCIAL NETWORKS @ Restart
WORKSHOP IN BRANDING >BRAND BOOSTING @ Restart
PROFICIENCY A Diploma - ENGLISH
CAMBRIDGE SCHOOL - www.cambridgeschool.pt
2013
2011
2010
1994
EXECUTIVE EDUCATION
LANGUAGE COMPETENCIES and COMPUTER SKILLS
NATIVE LANGUAGE
GENERALIST
DESIGN APPLICATIONS
DATA ANALYSIS
LUS LOURENO
CEO, WEBTAGS
CONSULTANT, COFINA MEDIA
VASCO MATOS
Stakeholder Intelligence Manager,
PFIZER
SRGIO MASSANO
Director Global Venture Development
ROCKET INTERNET
PORTUGUESE
COMPUTER SKILLS
Mac OS, MS Powerpoint, MS Word, Keynote, Acrobat Writer, Social Media Apps
Adobe CS Design Pack - Adobe Photoshop, Adobe Illustrator, Adobe InDesign, iMovie
Basic knowledge: SPSS and Atlas TI
OTHER LANGUAGES
SELF-ASSESSMENT (1)
ENGLISH (2)
SPANISH (3)
UNDERSTANDING
Listening
C2 Procient
(1) European Levels - Common European Framework of Reference (CEF) level;
(2) Lived a year in USA, attending 9th grade in John F. Deering jr. High School in Rhode Island;
Prociency A diploma in english, from Cambridge School;
(3) Experience in a bilingual work environment.
C1 Procient
C2 Procient
C1 Procient
C2 Procient
B2 Independent User
C2 Procient
B2 Independent User
C2 Procient
A2 Basic User
Reading Spoken Interaction Spoken Production
SPEAKING WRITING
RECOMENDATIONS www.linkedin.com/in/marcosbendrao
M-CELL
With an extraordinary creative mind and an objective-oriented soul, Marcos is able to put together the wildest and
creative projects you can imagine. The idea, concept and brand all become together in an unique identity. Denite-
ly one of the best to have around when building your brand.
ISEG
I have had the opportunity and the great pleasure to work with Marcos and this experience has shown me he is
a strategic, bright and dedicated professional. Being driven and hard working, Marcos is a true team player and a
wonderful colleague. His insights capabilities make him a highly eective manager with a strong focus on delivery
and real creativity in his thinking. Thus, I strongly recommend him.
I worked very closely with Marcos during our studies. Hes one of the most creative people Ive met, still maintain-
ing a high degree of organization. His commitment to all our projects and the eort put into making them visually
perfect was a true learning experience. Ever since, before starting a presentation, one of my starting points is always
How would Marcos do this?
Thank You!
JULY 2014