Entrepreneurship Development and Project Management Unit I Foundations of Entrepreneurship
Entrepreneurship Development and Project Management Unit I Foundations of Entrepreneurship
Entrepreneurship Development and Project Management Unit I Foundations of Entrepreneurship
UNIT I
FOUNDATIONS OF ENTREPRENEURSHIP
Definition, Scope and Importance – Characteristics of entrepreneur - The Cultural and social
Environment–– Functions of Entrepreneur, Types of Entrepreneurship, Role of entrepreneurship in
economic development, Theories of Entrepreneurship, Innovation and Entrepreneurship; managing for
innovation –“Design Thinking”, Entrepreneurship as a career, Women Entrepreneurs: Challenges to
Woman Entrepreneurs, Achievements of woman Entrepreneurs, role Models of Woman
Entrepreneurs.
The definition of entrepreneurship involves creation ofvalue through fusion of capital, risk taking,
technology and human talent. It is a multidimensional concept. The distinctive features of
entrepreneurship over the years are:
Innovation,
Organisation building,
For Scientist, ‘theory’ refers to the relationships between facts. In another words, theory is some
ordering principles. There are various theories of entrepreneurship which may be explained from the
viewpoints of economists, sociologists and psychologists. These theories have been supported and given
by variousthinkers over a period of more than two and half centuries. Let’s understand the
Historical perspective of Entrepreneurship in Figure 2.1:
Early 1700s Richard Cantillon (economist)coined term entrepreneur (“go-between
EighteenthCentury
Eighteenth
Century
Late 1700s Entrepreneur bears risks and plans, supervises organizes and owns fact
Jean Baptiste Say (economist) proposed that the profits of entrepreneurship were separate from profi
1803 ownership
Nineteenth Century
Joseph schumpeter (economist) described entrepreneur as someone who is an innovator and someone who “cr
1934
Eighteenth
Eighteenth
CenturyCentury
The concept of entrepreneurship has undergone major changes over more than two and half centuries.
Yet the concept of entrepreneurship is not clear. As the concept of entrepreneurship is complex in its
content, it is influenced by not only economical aspects, but also by sociological, psychological,
ethical, religious and cultural values. Over the years the social scientists have interpreted the
phenomenon of entrepreneurship differently in accordance with their perception and economic
environment. We can identify five stages in the evolution of Entrepreneurship as shown in figure
2.2:
The concept was vague, wide and not clear.
Entrepreneurs was looked as adventurer
First Stage
Thrid Stage
Entrepreneurship become an act of visionary leaders, high achievers towards social decision making
Fifth Stage
Joseph Massie observes, “However, because of the diversity of approaches to the study of
entrepreneurship, there is difficulty in defining just what entrepreneurship is and identifying just who is
an entrepreneur.” There are different opinions on the emergence of entrepreneurship. These opinions
may be classified into three categories:
A. Economist’s view
B. Sociologist’s view
C. Psychologist’s view
A. Economist’s View
Entrepreneur and entrepreneurship have been a point of interest to economics as early as 1755. The
term entrepreneur seems to have been introduced into economics by Cantillon, but the entrepreneur
was first accorded prominence by Say. It was variously translated into English as ‘merchant’,
‘adventurer’ and ‘employer’, though the precise meaning is ‘the undertaker of a project.’ James
Stuart Mill popularised the term in England.
According to economists entrepreneurship and economic growth will take place in those situations
where particular economic conditions are most favourable. Economic incentives are the main
drive for the entrepreneurial activities. They firmly believe that a well development market and efficient
economic policies foster entrepreneurship a big way. G.F. Papanek and J.R. Harris are the main
advocates of this theory. According to them, economic incentives are the main drive for the
entrepreneurial activities. In some cases, it not so evident, but the persons inner drives have always
been associated with economic gains. Therefore, these incentives and gains are regards as the
sufficient conditions for the emergence of industrial entrepreneurship. When an individual recognizes
that the market for a product or service is out of equilibrium, he may purchase or produce at the
prevailing price and sell to those who are prepared to but at thehighest price. Lack of
entrepreneurship is due to various kinds of market imperfections and inefficient economic policies.
B. Sociologist’s View
Entrepreneurship is inhibited by the social system, which denies opportunities for creative facilities:
The forces of custom, values, the rigidity of status and the district of new ideas and of the exercise of
intellectual curiosity, combine to create an atmosphere inimical to experiment and innovation.
Sociologists argue that entrepreneurship is most likely to emerge under a specific socialculture.
According to them socialsanctions, cultural values and role expectations are responsible for the
emergence of entrepreneurship. Social-cultural values channel economic action that gives birth to
entrepreneurship. The theories of Weber and Cocharan in this context are mainly sociological in
nature and worth mention.
According to Cochran the entrepreneur represents society’s model personality. His performance
depends upon his own attitudes towards his occupation, the role expectations ofsanctioning groups and
the occupational requirements of the job. Society’s values are the most important determinant of the
attitudes and role expectation. According to Weber religious beliefs produce intensive exertion in·
occupational pursuits, the systematic ordering of means to end, and the accumulation on assets. It is
these beliefs, which generate a drive for entrepreneurial growth. Hoselitz suggests that culturally
marginal groups promote entrepreneurship and economic development. Such groups, because of their
ambiguous position are peculiarly suited to make creative adjustments and thereby develop genuine
innovations. In several countries entrepreneurs have emerged from particular socio-economic class.
According to Stokes socio-cultural values channel economic action. He suggests that personal and
social opportunity and the presence of the requisite psychological distributions may be seen as
conditions for an individual’s movement into industrial entrepreneurship.
C. Psychologist’s View
The phenomenon of entrepreneurship development has been viewed, explained and interpreted
differently. Among those who have stressed on the psychological aspects as contributing to
entrepreneurial success are Joseph Schumpeter, McClelland, Hagen and Kunkal. The main focus of
these theories is as follows:
Schumpeter believes that entrepreneurs are primarily motivated by an atavistic will to power, will to
found a private kingdom or will to conquer. According to McClelland it is the high need for
achievement which drives people towards entrepreneurial activities. This achievement motive is
inculcated through child rearing practices, which stress standards of excellence, material warmth,
self-reliance training and low father dominance. Individuals with high achievement motive tend to
take keen interest in situations of highrest, desire for responsibility and a desire for a concrete measure
of task performance. Hagen considers withdrawal of status respect as the trigger mechanism for
changes is personality formation. Status withdrawal is the perception on the part of the members of
some social group that their purposes and values on life are not
respected by groups in the society whom they respect Hagen identifies four types of
events that coven produce status withdrawal: (a) displacement by force, (b) denigration of
valued symbols; (c) inconsistency of status symbols with a changing distribution of
economic power, and (d) non acceptance of expected status on migration to a new
society.
Kunkel’s behavioural modelis concerned with the overtly expressed activities of individuals
and their relations to the previously and presently surrounding social structures and
physical conditions. Behavioural patterns in this model are determined by reinforcing and
aversive stimuli present in the social context. Hence, entrepreneurial behaviour is a
function of the surrounding social structure both past and present and can be- readily
influenced by the manipulative economic and social incentives.
According to Psychologists, entrepreneurship is most likely to emerge when a society has
sufficient supply of individuals possessing particular psychological characteristics. The main
characteristics are:
an institutional capacity to see things in new way (vision),
energy of will and mind to overcome fixed habits of thought,
an urge to do something,
to fulfil a dream,
he capacity to withstand social opposition; and
the high need for achievement.
Each of the above view point is incomplete and none of themis right or wrong.
Entrepreneurship is influenced by a multitude factors and, therefore, no single factor by
itself can generate entrepreneurship. Thus, entrepreneurship is the outcome of complex
and varying combination of socio-economic, psychological and other factors.
Definition
“Entrepreneurship is the propensity of mind to take calculated risks with
confidence to achieve a pre- determined business or industrial objective. In substance, it is
the risk-taking ability of the individual, broadly coupled with correct decision-making.”
In another view “Entrepreneurship refers to an action process of entrepreneur
towards establishing an enterprise. It is a creative and innovative process and adapting
response to environment. This concept can be seen in Figure 1.1
Entrepreneur Entrepreneurship Enterprise Creation
Entrepreneurship has long been described by researchers and writers with terms such
as new, innovative, flexible, dynamic, creative, and risk-taking. Many authors have said that
identifying and pursuing opportunities are an important part of entrepreneurship.
According to Frank Knight, “It involves a specialized group or persons who bear
‘risks’ and meet the uncertainty”.
3. Individual capabilities
TYPES OF ENTREPRENEURSHIP
Let us take a look at different types of entrepreneurs.
All forms of entrepreneurship are essential and
complementary forces of economic development.
Based on Risk
(a) Innovative Entrepreneurship Entrepreneur
comes up with new ideas and turns them into
viable business and find new ways to market the
products that make their business stand out from
the crowd and sometimes create a new crowd.
Examples are Steve Jobs and Bill Gates.
(b) Imitative Entrepreneurship implements
current techniques from which they copy certain
business ideas and improve upon them as to gain
an upper hand in the market. Imitative
entrepreneurship is characterized by the
adoption of exogenously changing technologies.
Examples are development of small shopping
complexes and small car manufacturers.
(c) Fabian Entrepreneurship is concerned with
such business organizations in which the
individual owner does not take initiative in
visualizing and implementing new ideas and
innovation. Dealings are determined by customs,
religion, trading and past practices. They are not
too interested in taking risks or changes and they
try to follow the beaten track created by their
predecessors.
(d) Drone Entrepreneurship is concerned with
such businesses in which owners are satisfied
with the existing mode and speed of business
activity and show no inclination in gaining
market leadership. They refuse to make any
modification in the existing production methods
inspite of incurring recurring losses.
Based on type of Business
(a) Agricultural Entrepreneurship covers a wide
spectrum of agricultural activities like
cultivation, marketing of agricultural produce,
irrigation, mechanization and agricultural
technology.
(b) Manufacturing Entrepreneurship identifies
needs of customers and then explores the
resources and technology to be used to
manufacture the products to satisfy those needs
by converting raw materials into finished
products.
(c) Trading Entrepreneurship procures finished
products from manufacturers and sells these to
customers either directly or through middlemen
such as wholesalers, dealers, and retailers. These
middlemen act as a link between the
manufacturer and customer.
Based on use of Technology
(a) Technical Entrepreneurship deals with establishing and running
industry based on science and technology. They use innovative
methods of production.
(b) Non-Technical Entrepreneurship is concerned with the use of
alternative and imitative methods of marketing and distribution
strategies to make their business survive and thrive in a competitive
market.
Based on Ownership
(a) Corporate entrepreneurship was pioneered by Burgelman.
Corporate ownership is where an individual through innovation and
skill organises, manages and controls a corporate undertaking
efficiently.
(b) Private Entrepreneurship is where an individual sets up a business
as a sole owner of the business and bears the entire risk involved in
it.
(c) State Entrepreneurship is where trading or industrial venture is
undertaken by the State or the Government.
(d) Joint Entrepreneurship implies a joint business endeavor between a
private entrepreneur and the Government.
Based on size of Enterprise
1. Micro Enterprises: Any business with a turnover of up to Rupees
five crore.
2. Small-Scale Entrepreneurship: A small enterprise has an annual
turnover of more than Rupees five crore but not more than Rs 75
crore.
3. Medium-Scale Entrepreneurship: A business with a turnover over
Rs 75 crore and upto Rs 250 crore
4. Large-Scale Entrepreneurship: Business with turnover over Rs
250 crore.
Based on Gender
Women Entrepreneurship
The Government of India defines women
entrepreneurship as, “a business enterprise
which is owned, managed and controlled by
women having a minimum financial interest of
51 per cent of the capital and giving at least 51
per cent of employment generated in the
enterprises to women.”
Schumpeter defines women entrepreneurship as,
“based on women’s participation in equity and
employment of a business enterprise.”
8. Balanced Regional Growth : Medium and large scale industries can only
be started with huge investment which is either available with well established
industrial houses or need to be drawn from public exchequer. Also, promotion of
such industries does not help in reducing disparities of income and wealth. On the
other hand, an important advantage of small scale enterprises is that they can be
started with meager financial ‘resources and little or no previous experience or
entrepreneurial background.
9. Reducing Unrest and Social Tension Amongst Youth : Many problems associated
with youth unrest and social tension are rightly considered to be due to youth not being
engaged in productive work. In the changing environment where we are faced with the
problem of recession in wage employment opportunities, alternative to wage career is the
only viable option. The country is required to divert the youth with latent entrepreneurial
traits from wage career to self-employment career. Such alternate path through
entrepreneurship could help the country in defusing social tension and unrest amongst youth.
To innovate effectively, therefore, requires insight - into customers and markets, into what is possible
and what is not, and into how to make things happen. It is also helped by good luck. What is more,
innovation may be a necessary condition for establishing a growth
business, but it is not a sufficient condition. To exploit an innovation successfully requires strength of
personal character, managerial ability and often money, which bring us back to the central role of the
entrepreneur.
Theories of Entrepreneurship
A coordinated and comprehensive theory of entrepreneurship is yet to come. Mean while lets try to
understand the following theories of entrepreneurship propounded by the different eminent social
thinkers:
1. Innovation Theory of Schumpeter
2. Need for Achievement Theory of McClelland
3. Leibenstein’s X-efficiency Theory
4. Risk Bearing Theory of knight.
5. Max Weber’s Theory of Entrepreneurial Growth
6. Hagen’s Theory of Entrepreneurship
7. Thomas Cochran’s Theory of Cultural Values
8. Theory of Change in Group Level Pattern
9. Economic Theory of Entrepreneurship
10. Exposure Theory of Entrepreneurship.
11. Political System Theory for Entrepreneurial Growth.
Entrepreneurship
Wilken had added the concept of the changes that an entrepreneur brings:
Innovation in production such as, technology, process changes and increase in human
resource productivity.
Innovation in marketing area such as the composition of the market, size of the market and
new markets.
To Schumpeter, entrepreneurs are individuals motivated by a will for power; their special
characteristic being an inherent capacity to select correct answers, energy, will and mind to
overcome fixed talents of thoughts, and a capacity to withstand social opposition. The factors that
contribute to the development of entrepreneurship would essentially be a suitable environment in
grasping the essential facts.
It can be noted that this theory’s main figure, the “innovating entrepreneur” has played an important
role in the rise of modem capitalism. The entrepreneur has been the prime mover - for economic
development process. On the criticism side, this theory seems one-sided as it puts too much
emphasis on innovative functions. It ignores the risk taking and organizing aspects of
entrepreneurship. An entrepreneur has not only to innovate but also assemble the resources and put
them to optimum use.
While stressing upon the innovative function of the entrepreneur, Schumpeter ignoredthe risk-taking
function, which is equally important. When an entrepreneur develops a new combination of factors
of production, there is enough risk involved.
In spite of these lacking, the theory supports the “enterprising spirit” of entrepreneur to innovate. It is
the act that endows resources with a new capacity to create wealth. Drucker says, “Innovation,
indeed, creates a resource. It endows it with economic value.” Schumpeter’s views are particularly
relevant to developing countries where innovations need to be encouraged. The transformation of an
agrarian economyinto an industrial economy required a great deal of initiative and changes on the part
of businessmen and managers.
2. Need for Achievement Theory of McClelland:
According to McClelland the characteristics of entrepreneur has two features - first doing things ina
new and better way and second decision making under uncertainty. McClelland emphasises
achievement orientation as most important factor for entrepreneurs. Individuals with high.
achievement orientation are not influenced by considerations of money or any other external
incentives. Profit and incentives are merely yardsticks of measurement of success of entrepreneurs
with high achievement orientation. People withhigh achievement (N-Ach) are not influenced by
money rewards as compared to people with low achievement. The latter types are prepared to work
harder for money or such other external incentives. On the contrary, profit is merely a measure of
success and competency for people with high achievement need.
Professor David McClelland, in his book The Achieving Society, has propounded a theory based on
his research that entrepreneurship ultimately depends on motivation. It is the need for achievement
(N-Ach), the sense of doing and getting things done, that promote entrepreneurship. According to
him, N-Ach is a relatively stable personality characteristic rooted inexperiences in middle childhood
through family socialisation and child-learning practices which stress standards of excellence, material
warmth, self-reliance training and
low father dominance. According to him a person acquires three types of needs as a result of one’s
life experience. These three needs are:
Need for Achievement. A drive to excel, advance and grow.
Need for Power. A drive to dominate or influence others and situations.
Need for Affiliation. A drive for friendly and close inter-personal relationships.
McClelland found that certain societies tended to produce a large percentage of people with high
achievement. He pointed out that individuals, indeed whole societies that possess N-ach will have higher
levels of economic well-being than those that do not. McClelland’s work indicated that there are five
major components to the N-ach trait: (a) responsibility for problem solving, (b) setting goals, (c)
reaching goals through one’s own effort, (d) the need for and use of feedback, and (e) a preference
for moderate levels of risk-taking.
The individual with high levels of need achievement is a potential entrepreneur. The specific
characteristics of a high achiever (entrepreneur) can be summarized as follows:
(i) They set moderate realistic and attainable goals for them.
(ii) They take calculated risks.
(iii) They prefer situations wherein they can take personal responsibility for
solving problems.
(iv) They need concrete feedback on how well they are doing.
(v) Their need for achievement exist not merely for the sake of economic rewards
or social recognition rather personal accomplishment is intrinsically more
satisfying to them.
According to McClelland, motivation, abilities and congenial environment, all combine to
promote entrepreneurship. Since entrepreneurialmotivation and abilities are long run sociological
issues; he opined it is better to make political, Social and economic environments congenial for the
growth of entrepreneurship in underdeveloped and developing countries.
3. Leibenstein’s X-Efficiency Theory:
This theory, originally developed for another purpose, has recently been applied to analyse the role
of the entrepreneur. Basically, X-efficiency is the degree of inefficiency in the use of resources within
the firm: it measures the extent to which the firm fails to realise its productive potential. According
to Leibenstein, When an input is not used effectively the difference between the actual output and
the maximum output attributable to that input is a measure of the degree of X-efficiency.
X-efficiency arises either because the firm’s resources are used in the wrong way or because they
are wasted, that is, not used at all. Leibenstein identifies two main roles for the entrepreneur: (i) agap-
filler and
(ii) an input completer. These functions arise from the basic assumptions of X-efficiency theory. Thus
it is clear that “if not all factors ofproduction are marketed or if there are imperfections inmarkets,the
entrepreneur has to fill the gaps in the market. To put the enterprise in motion, the entrepreneur
should fill enough of gaps.” The second role is input completion, which involves making available
inputs that improve theefficiency of existing production methods or facilitate the introduction of new
ones. The role of the entrepreneur is to improve the flow of information in the market.
A key element of entrepreneurship is risk bearing. Prof. Knight and John Staurt Mill saw risk-bearing
as the important function of entrepreneurs. Some important features of this theoryare as follows:
1. Risk creates Profit: According to the risk-bearing theory, the entrepreneur earns profits
because he undertakes risks.
2. More Risk More Gain: The degree of risk varies in different industries. Entrepreneurs
undertake different degrees of risk according to their ability ad inclination. The risk theory
proposes that the more risky the nature of business, the greater must be the profit earned by
it.
3. Profit as Reward and Cost: Profit is the reward of entrepreneur for assuming risks.
Hence, it is also treated as a part of the normal cost of production.
4. Entrepreneur’s Income is Uncertain: He identifies uncertainty with a situation where
the probabilities of alterative outcomes cannot be determined either by a priori reasoning or by
statistical inference. Apriori reasoning is simply irrelevant to economic situation involving a
unique event. This theory summarizes that profit is the reward of an entrepreneur effort which
arises for bearing non- insurable risks and uncertainties and the amount of profit earned
depends upon the degree of uncertainty bearing. Knight argues that business enterprises the
level of uncertainty can be reduced through ‘consolidation’. Consolidation is to uncertainty is
what insurance is to risk; it is a method of reducing total uncertaintyby pooling individual
instance. The elasticity of the supply of self confidence is the single most important determinant
of the level of profit and the number of entrepreneurs.
5. Max Weber’s Theory of Entrepreneurial Growth:
Max Weber in his theory says religion has a large impact on entrepreneurial development.
According to Weber some religions have basic beliefs to earn and acquire money and some have less
of it. He calls them a ‘spirit of capitalism’ and ‘adventurous spirit’. The spirit of capitalism will be
generated when mental attitude in the society is favourable to capitalism. According to Max Weber,
driving entrepreneurialenergies are generated by the adoption of exogenously-supplied religious
beliefs. It is these beliefs which produce intensive exertion in occupational pursuits, the systematic
ordering of means to ends, and the accumulation of assets. His theory suggests the belief systems of
Hinduism, Buddhism ad Islam do not encourage entrepreneurship. His stand has been challenged by
many sociologists. Max Weber’s Theory is shown in Figure 2.5
Figure 2.5: Max Weber’s Theory
Max Weber’s theory suited the colonial rulers who wanted to encourage European entrepreneurship
in India. But it has been criticised by subsequent researchers. The theory is based on the invalid
assumptions, which are:
(a) There is a single system of Hindu value,
(b) The Indian community internalised those values and translated them to day-to-day behaviour,
and
(c) These values remained immune to and insulated against external pressures and change. The
rapid growth of entrepreneurship in India since independence proves that Hinduism is not
averse to the spirit of capitalism and to adventurous spirit.
Many thinkers have accepted the Weber’s analysis of linkage between religious belief and
entrepreneurial growth. But this view is not accepted universally. Samuelson criticised Weber’s view
on the ground that capitalism also developed in those societies where protestant ethic was ‘not
prevalent. Hoselitz argued that Protestant could not develop industries in France because they were
not given political security. It can be concluded in the words of Carroll that “ethical values have
some effect on entrepreneurial growth but to consider them all in all would be unrealistic.”
One important theory of entrepreneurial behaviour has been propounded by Hagen which is referred
to as the withdrawal of status respect. Hagen has attributed the withdrawal of status respect of a group
to genesis of entrepreneurship. Hagen considers the withdrawal of status, of respect, as the trigger
mechanism for changes in personality formation. Status withdrawal occurs when members of some
social group perceive that their purposes and values in life are not respected by the groups in the
society they respect, and whose esteem they value. Hagen postulates four types of events which can
produce status withdrawal:
Displacement of a traditional elite group fromits previous status by another traditional supply
physical force.
Denigration of valued symbols through some change in the attitude of the superior group.
Inconsistency of status symbols with a changing’ distribution of economic power.
Non-acceptance of expected status on migration to a new society.
Hagen further postulates that withdrawal of status respect would give to four possible reactions
andcreate four different personality types:
(a)Retreatist: Entrepreneur who continues to work in society but remains indifferent to his
work or status.
(b)Ritualist: One who works as per the norms in the society hut with no hope of improvement
in the working conditions or his status.
(c)Reformist: One who is a rebellion and tries to bring in new ways of working and new
society.
(d)Innovator: An entrepreneur who is creative and try to achieve his goals set by himself.
According to Hagen (1962), the creativity of a disadvantaged minority group is the main source of
entrepreneurship. He developed this thesis from the case of the samurai community of Japan.
Traditionally, this community had enjoyed a high status of which it was deprived later. To regain
this lost prestige, it became more active and vigorous and gave rise to many entrepreneurs.
McClelland supported this thesis by admitting that a suppressed community had more creativity. He
said that Jains could be successful entrepreneurs because of their consciousness of their majority and
superiority complexes. McClelland had modified Hagen’s thesis slightly in order to explain such
cases. He stated that the subordination ofminority group could arouse achievement motivation in its
members but its extent depended upon the initial level of motivation and the means available to the
group to active its achievement motivations.
7. Thomas Cochran’s Theory of Cultural Values
The key proportions in Thomas Cochran’s theory are cultural values, role expectations and social
sanctions. According to him, the entrepreneur represents society’s model personality. His performance
is influenced by the factors of his own attitudes towards his occupation, the role expectations held by
sanctioning groups, and the operational requirements of the job. The determinants for the first two
factors are the society’s values. Changes over time in such variables as population, technology, and
institutional drift willimpinge on the role structure by creating new operational needs. In most
countries, entrepreneurs have emerged from a particular socio-economic class. The Protestant ethic
of the West is said to have contributed to the emergence of a new class of industrialists. It can be
noted that various communities and castes likesamurai in Japan, family pattern in France, Yoruba in
Nigeria, Kikuya in Kenya, Christians in Lebanon, HalaiMemon industrialists in Pakistan, Parsees,
Marwaries and Gujaratis in India have been the sources of entrepreneurship.
Young defines entrepreneurs as that the entrepreneur characteristics are found in small groups
wherein individuals develop as entrepreneurs. Young arrived at the group level pattern behaviour
entrepreneurs based on his studies known as Thematic Appreciation Test (TAT) on groups of
entrepreneurs. The test revealed’ the tendency to describe the situation as a problem to be solved, an
awareness of pragmatic effort required, confidence in their own ability to solve the problem and a
tendency to take the viewpoint of each individual in turn and analyse the situation as he might see it
before suggesting an outcome. Young’s theory is a theory of change based on society’s incorporation
of reactive subgroups. A group becomes reactive when the following three conditions coincide:
When denied of access to important social networks;
When a group experiences low ‘status recognition; and
When the group has better institutional resources than other groups in the society at
the same level.
9. Economic Theory of Entrepreneurship
Many economists revealed that entrepreneurship and economic growth will take place in those
circumstances where particular economic conditions are in favour of the business environment. The
main advocates of this theory were Papanek and Harris. According to them economic incentives
are the main forces for entrepreneurial activities in any country. There are a lot of economic factors
which promote or demote entrepreneurship in a country. These factors are: பாபனெக் மற்றும்
ஹாரிஸ்
Economic development was the result of rationalization of technology and accounting systems and
the acquisition of capital and its productive use was the main theme of the Weberian thesis. Some
scholars have tried to explain the growth of entrepreneurship in terms of regional economic factors,
e.i., industrial support to environment in these regions. A question which was analysed by a researcher
is: “Since Jains andVaisyas were in every corner of India, why was it that only Marwari ad Gujarati
Vaisyas and Jains gave lead in entrepreneurship, mostly in Gujarat”. This analysis revealed that
Gujarat had environment favourable to business and industry. Thus, it can be concluded that the
industrial climate may have a very significant impact on the response of entrepreneurs. However, the
group factors, as emphasized by various studies, cannot be ignored altogether.
10. Exposure Theory of Entrepreneurship:
Many studies have shown that it is the exposure to new ideas and opportunities towards creativity
ad innovation which leads to create a new venture. There is adequate empirical evidence to prove its
validity. ‘Tripathi has observed that exposure to new ideas and values were the common factor
between Parsi and Hindu entrepreneurs, which led them to entrepreneurship. Education have played
very significant role in exposing the Indian entrepreneurs to Western ideas leading them to
entrepreneurship. It is also thedifferential responses of the social groups to opportunities provided by
the commitment of the political system to industrialisation that has led the process of entrepreneurial
spread. This concept is illustrated inFigure 2.6 as under:
Risk bearing capacity Religious belief Need for achievement
Cultural Values
Entrepreneur Education
Exposure Towards
Political systemcan crate adequate infrastructure, favourable laws, favourable taxation system
andprocedures, provide incentives and subsides, security to entrepreneurs, create promoting policies
and can encourage people towards entrepreneurship. Government can also build supporting system for
potential entrepreneurs. Thus, the commitment of political system can contribute significantly towards
entrepreneurial development.
According to Hoselitz, Japanese entrepreneurs could flourish because their political system was able
to properly integrate with various sectors such as the industrial and agricultural, large, small and
handicraft industries, labour intensive and capital intensive technology, traditional and modem social
structure. Also, there was no colonial disruption. According to Boulding “political structure was the
decisive factor in entrepreneurial growth of France and Russia. But before 1917 it did not flourish
because the creative ability of masses could not find expression. Hoselitz argued that France lagged
behind entrepreneurially, because his political system did not provide sufficient incentives and security
to entrepreneurs.
Functions of Entrepreneurs
Entrepreneur is an opportunity seeker and organizer and coordinator of the factor of production. He not only
perceives the business opportunities but also mobilizes the other resources like – man, money, machine, materials
and methods. According to some economists, the functions of an entrepreneur are establishing co- ordination. In
business enterprise, risk-taking, controlling the enterprise, innovation for change, motivation and other related
activities. In reality, an entrepreneur has to carry out a combination of these functions in keeping withtime and
environment. Truly, he has to consider new ideas, demands and exploit the opportunities, and thereby contribute to
technical progress. Asuccessful entrepreneur recognizes the potential ofa product or service, design operating
policies in marketing, production, product development and the organisational structure. He carries out the whole
set of activities of the business. He has a high capacity for taking calculated risks and has faith in his own
capabilities.
Figure 4.2 : Functions of Entrepreneurs
·Gathering information
Assessing the potential for the entrepreneurial venture
·Identifying potential opportunities
·Competitor analysis
Managing people
·Establishing action plan
·SWOT analysis
·Evaluating performance
·Managing conflicts
·Delegation of authority
Kilby identify thirteen functions of an entrepreneur, which included some of the managerial functions
also. Kilby has classified these functions into four groups. These are as follows:
A. Exchange Relationship:
1. Perceiving market opportunities.
2. Gaining command over scarce resources.
3. Purchasing inputs.
4. Marketing of the products and responding to competition.
B. Political Administration:
1. Dealing with the public bureaucracy (concession, licenses & taxes)
2. Managing human relation within the firm.
3. Managing customer and supplier relations.
C. Management Control:
1. Managing finance
2. Managing production
D. Technology:
1. Acquiring and overseeing assembly of the factory.
2. Industrial engineering
3. Upgrading process and product quality.
4. Introducing new production techniques and products.
Kilby suggested these functions may vary according to the size, type and setting of an enterprise and
could be augmented through training and education. By summing up we can say that Entrepreneurs
perform the following functions:
1. Innovation: Avery important function performed by entrepreneur is that of innovation. Theyanalyze
the existing state of company’s affairs and try to reach a new level of equilibrium by trying new and
productive combinations of existing resources. They think of creative ideas and use their managerial
and innovative skills to put those ideas into reality. They combine the productive factors, bring them
together andhelp in the economic development of a nation.
According to Schumpeter, innovation can occur in the following forms:
Introduction of new goods ;
The use of new method of production ;
The opening of a new market ;
The conquest of a new source of supply of raw materials ; and
The reorganization of any industry.
According to Robert Wilken entrepreneurs contribute change that can be categorized into five types:
1. Initial Expansion: the original production of goods.
2. Subsequent Expansion: the subsequent change in the amount of goods produced.
3. Factor Innovation: the increase in supply or productivity of the factors of production.
(a) Financial: the procurement of capital from new sources or in new form.
(b) Labour: the procurement of labour from a new source or of a new type; the
upgrading of existing labour.
(c) Material: the procurement of old material from a new source or the use of a new material.
4. Production Innovations: changes in the production process.
(a) Technological: the use of a new production technique.
(b) Organizational: change in the form of structure of relationships among people.
5. Market Innovation: changes in the size or composition of the market.
(a) Product: the production of a new good or the change in quality or cost of existing goods.
(b) Market: the discovery of a new market.
Innovation involves imagination and creativity. It is so basic that a person cannot be called an
entrepreneur unless’ he creates something new and something different in his venture.
2. Assumption of Risk: An idea that is put to reality does not guarantee success. Entrepreneurs
assume the risk of success or failure of the enterprise that they wish to launch. Such risks are not
insurable. If they materialize, the entrepreneur has to bear the loss himself. Thus, risk-bearing or
uncertainty-bearing still remains the most important function of an entrepreneur which he tries to
reduce by his initiative, skill and good judgement.
3. Idea Generation: Entrepreneurs do not immediately think of ideas and put them into practice.
Ideas can be generated through environmental scanning and market survey. It is the function of the
entrepreneurs to generate as many ideas as he can for the purpose of selecting the best business
opportunities whichcan subsequently be taken up by him as a commercially - viable business
venture. They think of a varietyof ideas, apply quantitative techniques to test their applicability,
supplement them with empirical findings, arrive at the best alternative and apply it in practice. The
selection of an idea, thus, involves the application of research methodology by the entrepreneurs,
vision, insight, observation, experience, education, training and exposure of the entrepreneur. Idea
generation precisely implies product selection and project identification.
4. Organizing and Management: An entrepreneur brings together various resources of
production, organizes them properly and converts them into a productive unit. As regards the
proposed projects, an entrepreneur manages the following activities:
Scanning of the business environment (SWOT Analysis)
Measuring the suitability of business idea.
Market Research and Selection of Product Line: The next important function of the
entrepreneur is market research and product market research is the systematic collection of
data regarding the product which the entrepreneur wants to manufacture. Entrepreneur has
to undertake market research persistently in order to know the details of the intending
product, i.e., the demand for the product, selection of product line, the price of the substitute
product, the size of the customer, etc. while starting an enterprise.
Studying the government rules, regulation and policies.
Performing government formalities.
Determination of Objectives: The next function of the entrepreneur is to determine and lay
down the mission, vision, objectives and goals of the business, which should be spelt out on
clear terms. In other words, entrepreneur should be very much clear about future prospect of
the venture.
Determination of Form of the Venture: The function of an entrepreneur in determining the
form of enterprise is also important. Entrepreneur has to decide the form of enterprise based
upon the nature of the product, volume of investment, nature of activities, types of product,
quality of product,
quality of human resources, etc. The major forms of ownership organizations are sole
proprietorship, partnership, joint stock company and cooperative society.
Managing of Funds: Fund raising is the most important function of an entrepreneur. All the
activities of a business depend upon the finance and its proper management. It is the
responsibility of the entrepreneur to raise funds internally as well as externally.
Selection of Location:
Procurement of Raw Material Entrepreneur has to identify the cheap and regular sources
of supply of raw materials, which will help him to reduce the cost of production and face the
competition.
Procurement of Machinery: The next function of the entrepreneurs is to procure the
machineries and equipments for establishment of the venture. While procuring the machineries,
he should specify the following details:
(a) The details of technology
(b) Installed capacity of the machines
(c) After sales service facilities
Recruitment Selection and Placement of Manpower : Entrepreneur has to perform the
following activities while undertaking this function :
(a) Estimating manpower need of the organization
(b) Laying down of selection procedure
(c) Placing the employee
Another important function of entrepreneur is ‘financial planning’, which translates all other activities
into monetary terms. Though an entrepreneur is more than a manager, he combines in him some
managerial functions. He deals with day-to-day affairs of a going concern by directing and controlling
the employees.
5. Decision Making: Arther H. Cole has described the entrepreneur as a ‘decision maker’. He
takes various decisions regarding following matters:
The determination of these objectives of the enterprise and the change of those objectives as
conditions required or made advantageous;
The development ofan organisation, including efficient relations with subordinates and all
employees;
Securing adequate financial resources, and maintaining good relations with the existing and
potential investors ;
The requisition of efficient technological equipment and the revision of it as new machinery
appeared
;
The development of a market for the products and the devising of new products to meet or
anticipate consumer’s demand: and
The maintenance of good relations with public authorities and with the society at large.
An entrepreneur performs many useful functions. He undertakes a venture, assumes risk and earns
profit. He is the man having a strong motivation to achieve success. He is self-confident in his
entrepreneurial abilities. He exploits opportunities wherever and whenever they arise.
As you can tell from the above descriptions, being an entrepreneur is an exciting proposition!
Entrepreneurs do a variety of things and deal with a multitude of challenges. In fact, we can say that
entrepreneurial behaviour is complex, intentional, and passionate. Yet, it’s primarily because or
these qualities that it is prudent for you to know, from the start, the rewards and challenges of being
an entrepreneur.
The Rewards and Challenges of Being an Entrepreneur
Rewards: