REPORT ON EVENT

MARKETING
Summer Internship Program for the academic Year
2021

By: PATI JASHWANTH REDDY

18FMUCHH010693
Submitted to: Prof.Chakravarthi .P Faculty Guide
IBS Hyderabad

REPORT ON EVENT
MARKETING
SHREYAS MEDIA

Summer Internship Program for the academic Year

2021

By:PATI JASHWANTH
REDDY
18FMUCHH010693
A report submitted in the partial fulfilment of the
requirements of the BBA Program for the year
2021

IBS HYDERABAD
DATE OF SUBMISSION: 27-
MAY-2022
AUTHORISATION:
Prof. Chakravarthi . P Faculty Guide
IBS, Hyderabad
Subject: Summer Internship Program Respected Prof.
Chakravarthi
The report is submitted as partial fulfilment of the requirement
of BBA Program IBS Hyderabad for the academic year 2021.
Though I’m in the
learning curve, this report has enabled me to gain insight into
the core fact of all the aspects of the business. Working in the
Marketing department created a platform for me to understand
real corporate life and experience. So, it became an extremely


challenging and interesting experience. Thank you for your
supportive consideration for formulating an idea. Without your
inspiration this report would have been an incomplete one.
Yours sincerely,

PATI JASHWANTH REDDY

Enrolment number: 18FMUCHH010693
ICFAI Business School
Hyderabad

ACKNOWLEDGEMENT:
Firstly, I would like to express my gratitude to my institution
IBS Hyderabad, which created a great platform to attain
profound managerial skills.
I would thank all the event marketing department of NEXT/
NOW COMPANY.
I am extremely thankful and pay my gratitude to Prof.
Rajasekhar as faculty guide, Everlasting support and guidance
of which I have acquired a new field of knowledge.

TABLE OF CONTENT:
Chapter No. TITLE
Authorisation
Acknowledgement





 Introduction

1 1.1 Objectives of the study 1.2 Scope of the study

1.3 Need for the study
1.4 Limitations

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Company Overview
2
2.1 About Company 2.2 Company Profile 2.3
Vision and&Mission
Research Methodology
3
3.1 Of The Company
4 Findings & conclusion
References

CHAPTER - 1
INTRODUCTION:
In today’s world, Organisations are very conscious about their
reputation in the market and also like to get competitive
advantage over others and for any organisation the major
objective is to maximise the profit that will not be possible
without man power. Marketing department is an integral part of
any organisation. Without this, it would be tough for an
organisation to build a good team.
The main objective of internship is to get exposure to real time
business in an organisation. This is an ideal way to learn about
an organisation and to build a relationship with an employee





 and employer. The way we think about the business

environment before joining and after joining is way too
different as theoretical knowledge is very different from
practical experience. One would

!4 | P a g e
know the exact way only if he experiences it from the inside
and I got a chance to experience.
My objective of the internship is to learn and understand
marketing to know the application of management principles.

1.1 OBJECTIVES OF THE STUDY:

• ! "To gain ideas from the experienced people working
in marketing department.

• ! "To understand the challenges faced while marketing.

• ! "To understand the different types of trainings

provided to the employees.

• ! "To compare the theoretical knowledge with the

practical experiences.

• ! "To understand the marketing situation

• ! "To know about the role of competitors













 • ! "About pricing policy

• ! "Positioning and market segmentation.

1.2 SCOPE OF THE STUDY:
This study covers the marketing of NEXT/NOW along
with some recommendation to improve some policies and
practices of the company. By preparing this report we can
compare the theoretical Knowledge which will be more
helpful for us in our practical professional.The scope of
this project is confined to the analysis of the company’s
performance over past three years (2090-2021)
1.3 NEED FOR THE STUDY:
! Meeting with changing environment
! Creates organisation commitment
! Creates communication between the customers and
the employees ! Develops public relations

1.4 LIMITATIONS:
• ! "The data collected mainly depends on secondary
source.

• ! "The data is collected for past three years only for

NEXT/NOW due to
time constraint.

• ! "Time constraint is also one of the limitation in

assessing all data.




























 • ! "As per the company’s policy some data are

confidential to company so little modification in data for
project purpose is used.

• ! "The analysis is mainly based on monetary

information and some non- monetary information are
ignored.

CHAPTER - 2
COMPANY OVERVIEW:
2.1 ABOUT THE COMPANY:
Next/Now is an award-winning digital experience studio.
We work with agencies and brands to create unforgettable
moments of connection. Our 40+ team members consist of
Brand Architects, Computer Scientists, Video Game
Developers, Exhibit Specialists, 3D Specialists, Animators,
Designers, Producers, and just overall passionate,
organised and nice humans.
2.2 COMPANY PROFILE:
A Competitive Compensation Package. Paid Vacation Time
& 401k Benefits Opportunity to work on cool projects.
Health, Dental & Vision Insurance. Medical & Dependent
FSAs.
Excellent Transit Benefits Program.
A great team & client base to work with. A dynamic &
vibrant office dog.






















2.3 VISION AND MISSION:
Mission:
Mission of NEXT/NOW is (1) VR AND AR EXPERIENCE (2)
PROJECTION MAPPING (3) MOTION & GESTURE
(4) 3D ANIMATED WORLDS (5) MULTITOUCH
SURFACES.

Vision:vision is to be among the leaders of the flexible

packaging industry in India and to consistently grow our
presence in the domestic and international markets.

STRENGTHS - WHAT SETS COMPANY

APART!
Team Work: A Family owned and managed business giving an
edge over others in faster Decision Making and proximity to
Top Management to clients.
Expansion and Growth: An installed capacity of 27,000 MT
per annum and a sales turnover of USD 100 Million in 13 years.
People: An experienced and dynamic Management Team
leading a dedicated and skilled workforce.
Infrastructure: A state of art manufacturing facility with best
in class quality control equipments.
Customer Focus - Personalised attention which helps us to
meet client's needs. Flexibility- Infrastructure helps to meet all
kinds of requirements ranging from
Small to large requirements.



CHAPTER - 3
RESEARCH
METHODOLOGY:
3.1 OF THE COMPANY:

Parametric tests – Anova The anova tests the null hypothesis

that samples in two or more groups are drawn from the same
population. To do this, two estimates are made of the population
variance. These estimates rely on various assumptions . the
nova produces an f – statistic , the ratio of the variance
calculated among the means to the variance within the samples.
If the group means are drawn from the same population, the
variance between the group means should be lower than the
variance of the samples, following the central limit theory. A
higher ratio therefore implies that the samples were drawn from
different populations.

SELECTION AND SAMPLE:

In pursuing a new field of study, it is always desirable to
confine the research work to a limited area so that detailed and
intensive data may be collected by adopting case study method.
It is only on the imperial base provided by the descriptive case
studies of particular area that sophisticated theoretical studies
can be under taken in future and meaningful insights and

tentative hypothesis be inducted for organising studies with

wider coverage.

COLLECTION OF DATA:
To accomplish the objectives of the proposed study, both
primary and secondary data will be collected.

PRIMARY DATA:
-This will be collected through questionnaire and personal
interviews with the officers of the selected companies and
investors.
-The questionnaire will contain different questions on interim
reporting.
-It will also include the items of information which will be
required to be published in the
annual report of a company.
-The main aim of questionnaire will be to know the opinions of
Indian investors and views of officers of companies about the
disclosure of item of interim reporting.
-Direct contact with the prospective and present investors will
be established for analysis of ‘perceptions of investors’. The
questionnaire will printed and distributed among different
investors across the country to obtain ideal answer for the
research questions.

SECONDARY DATA:
-This will be collected through published financial and annual
reports of the selected companies and from the web site of
www.nseindia.com, www.sebi.com, www.moneycontrol.com.




-The data thus collected will be tabulated, classified and
grouped for the purpose of interpretation, analysis and finding
conclusions in order to analyse the data.
-The various financial techniques such as common size analysis,
comparative analysis and trend analysis will be used in the
proposed study.

-A number of statistical techniques such as mean, standard

deviation, co-efficient of variation, indices, chi-square, t-test,
correlation, regression etc. are to be used to compute the result
of proposed study.

RESEARCH DESIGN:
It is an empirical study and will be an explorative research.

PERIOD OF STUDY:
The time period of the proposed study is limited to five years
from 2006-07 to 2010-11.

NSE & NIFTY:

The National Stock Exchange of India Ltd. (NSE), set up in the
year 1993, is today the largest stock exchange in India and a
preferred exchange for trading in equity, debt and derivative
instruments by investors. NSE has set up a sophisticated
electronic trading, clearing and settlement platform and its
infrastructure serves as a role model for the securities industry.
The standard set by NSE in terms of market practices; products
and technology have become industry benchmark and are being
replicated by many other market participants. It provides a

screen-based automated trading system with a high degree of

transparency and equal access to investor irrespective of
geographical location. The high level of information
dissemination through the on line system has helped in
integrating retail investors across the nation. The exchange has a
network in more than 350 cities and its trading members are
connected to the central servers of the exchange in Mumbai
through a sophisticated telecommunication network comprising
of over 2500 VSATs. NSE has around 850 trading members and
provides trading in over 1000 equity shares and 2500 debt
securities. Besides this, NSE provides trading in various
derivative products such as index futures, index option, stock
futures, stock options and interest rate futures.

CHAPTER - 4
FINDINGS & CONCLUSIONS:
FINDINGS: In today’s corporate and
competitive world, I find that insurance sector has
the maximum growth potential as compared to
the other sectors. Insurance has the maximum
growth rate of 70-80% while as FMCG sector has
maximum 12-15% growth rate The things I found
in my internship is for every customer different
ways of techniques

should be used to convince them. If necessary, we

should use more than one principle of marketing
to make a successful promotion. Organisation
rules should be followed thoroughly for avoiding
organisation disturbances. Our findings suggest
several managerial implications. We find that
consumers are extremely concerned about the
security, privacy and confidentiality of their
personal data, vendors need to take consumer
concerns much more seriously and respond more
proactively. As I have previously mentioned
insurance sector is growing faster, it requires
skilled and talented workforce to prosper the
organisation.
CONCLUSIONS: In today’s corporate and
competitive world, I find that insurance sector has
the maximum growth potential as compared to
the other sectors. Insurance has the maximum
growth rate of 70-80% while as FMCG sector has
maximum 12-15% growth rate The things I found
in my internship is for every customer different
ways of techniques should be used to convince
them. If necessary, we should use more than one
principle of marketing to make a successful
promotion. Organisation rules should be followed
thoroughly for avoiding organisation
disturbances. Our findings suggest several
managerial implications. We find that consumers
are extremely concerned about the security,
privacy and confidentiality of their personal data,
vendors need to take consumer concerns much
more seriously and respond more proactively. As
I have previously mentioned insurance sector is
growing faster, it requires skilled and talented
workforce to prosper the more profoundly.

REFERENCE:
(A) https://nextnowagency.com/about-us/
(B) https://blog.bizzabo.com/event-
marketing-guide