About Kraftshala

Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%.

We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the
real experts, to train emerging talent.
Our programs are built on frameworks and examples from the best in the industry and they are consistently updated
with the latest, cutting-edge tools & learnings from the field.

This is why S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, ITC, Yum!
Brands etc) as well as students currently studying in the best business schools of the country find value in our
programs.

We are a team that is gunning to bring transformative changes to India’s higher education ecosystem.

Welcome to the ride!

We are training partners for leading companies and
their campus initiatives
Our Investors / Advisors
Kraftshala’s INDUSTRYCredsTM programs are built to give you a
distinctive edge in internships, placements and beyond.

It is an active industry immersion through

● 8-12 weeks of industry content, personalised coaching and guided live projects
● 12 months of expert mentorships for your internship project, CVs, Interviews etc
● Lifelong access to exclusive sessions with India’s top business leaders
● And a tribe of ambitious S&M professionals across all of India’s top campuses
 The 3 INDUSTRYCredsTM Programs
for Sales and Marketing aspirants in B-Schools

Digital Brand Building Sales Leadership Brand Building

Some of our Alumni
INDUSTRYCredsTM programs: A Snapshot
Our Internship Preparatory Packages
 Who Should Apply?
1st year B-School students interested in becoming the marketing and sales leaders
of tomorrow.
Please note that from this year, Kraftshala programs will
only open for applications once in the year.
Students who wish to enrol for the July batch will also need to enrol now,
although they can pursue their project in July.

We will select 8 students from IIM Nagpur.

 Admissions Process
We are opening applications only once for the batch of 2020-22. We have a Screening Test in which students would
be tested on their logical ability, user centricity and ability to grasp and apply concepts that we teach.
Step 1
Apply to Kraftshala
Apply to any of the program of your preference - Digital Brand Building, Brand Building, Sales Leadership or any of the Preparatory Packages. In
case you are not clear, you can always talk to our Admissions Team and change your preference post applying.

Step 2
Appear for the Screening Test
Take our Screening Test which will test you on logical ability, user centricity and ability to grasp and apply concepts that we teach.
Practice material can be accessed here. This is an elimination step.

Step 3
LIVE discussion on the Screening Test
Upon completion of the Screening Test, you’ll get an invitation to attend a live session by an expert to get clarity on how you could have
approached the Test questions. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become
better marketing and sales professionals.

Step 4
Enrollment
We will be taking 2-10 students from every campus. Offers will be rolled out basis your profile and
your performance in the test! If you get in, welcome to the ride :)
Here’s how we get you cracking in campus & beyond!
Your best shot at converting a PPO by gaining exposure to industry’s way of doing things
By mastering industry frameworks and applying that in your guided live projects, you become equipped to ask relevant
questions & do your projects well. You will also have support from the entire Kraftshala community during your
internships
Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.
1:1 Interview specific preparation, CV reviews offered by industry experts for any PPI, Finals to ensure highest possible
chance of converting every opportunity

Your best shot at National Case Study competitions

Industry relevant frameworks and chance to take 1:1 interactions with Industry experts to help you streamline your
solutions. Our students have won LIME, Interrobang, RB Global Challenge, Nestle 2 min desh ke liye etc just in the last 2
years!
Highlight your potential to top campus recruiters
INDUSTRYCredsTM scores are shared with 50+ recruiters to highlight your potential & with the possibility of exclusive
PPIs based on performance in the programs. Past PPIs have been received from Nestle, Performics, 3M, Games 24*7 etc

Your safe space for life!

A closed knit community of 2500+ ambitious professionals (and growing) becomes available to you
for all kinds of support in campus & beyond.
 We often get asked on how do the Kraftshala programs work?

Kraftshala programs are designed keeping in mind the roles that you are going to take up.
The content, projects, feedbacks and assessments - all components are built to help you
master the ‘industry’s way’ of doing things to launch a fantastic career.
(A detailed understanding is available on the next page)
 Kraftshala Program: Design principles
We are training you for specific roles. And our programs deliver that training
10% through content, 20% through personalised project feedbacks and discussions and 70% by doing it
yourself, through projects.

Content Guided LIVE projects Personalised coaching INDUSTRYCredsTM

from industry experts on business problems to & mentorships Scores - A Performance
converted into simple help you apply the at every step to help matrix to highlight your
frameworks concepts you course correct potential to recruiters
We’ve spoken to tons of experts We make you step into the shoes We make you get feedback from We don't just train you but also get
from both large and small of a Brand/Marketing Manager, current brand /sales /category/ you assessed from an expert panel of
companies like HUL, Nestle, Category Growth Manager, ASM, performance marketing managers. industry interviewers as a part of the
Facebook, Performics, Mama to tackle growth problems. You These discussions are focused on Assessment Center at the end of your
Earth etc. to help you build your don't just get a 1 line brief but helping you apply the concepts program. With this, you have a
mastery through their different instead get guided charters for well, fill up the gaps of knowledge, benchmark on how you fared across
perspectives and best practices of each step of the project to learn if any, and to probe you in different all Kraftshala students from 50+ B-
approaching the problem. the process and not just meet the ways to help you think about Schools to showcase your potential
deliverables* problem in a more deeper way to top recruiters.**

*Kraftshala breaks down the Live project from the company to meet the learning outcomes in addition to the project outcomes. The CV points on this, are thus, from Kraftshala with
the company’s name mentioned in it
**Only students who score above 65 get certified. If you don’t clear it in the first go, you get 1 more chance to clear the Assessment center
 Connect with mentors - for any support!
In addition to the coach feedbacks, as part of the community, you get to interact with stellar
professionals for any sort of guidance that you need.
 INDUSTRYCredsTM scores - how do they help?
Some companies who have rolled out a direct PPI in the past basis the IC score are:

2019-21 Batch 2018-20 Batch Earlier Batches

Nestlé (MT role) PPIs awaited 2 students, Ankita (IIMC) & Vagisha 2018: 3 students, 1 each from SPJAIN, IIMK
(IIML) got PPIs by Nestlé (MT role), and IIML got PPI from Nestlé (MT role)
34 INDUSTRYCreds students got Vagisha converted it into a PPO Swati Singh (IIM K) converted into a PPO
PPIs by Performics for
Business Manager role, 6 students got PPIs by 2019: 4 students - 1 each from IIM C, IIM B,
Akhil (VGSoM) - DBB Nestlé for Sales role, IIM I, IIM K got PPI from Nestlé (MT role)
Nikitha (SIIB) - BB Niharika (SIIB)
2019: 4 students - 3 from NMIMS and 1 from
Ankit (SCMHRD) - DBB converted it into a PPO
IMT Ghz got a PPI from Nestlé for Sales role
Prasanna(NTU Singapore) - DBB
converted them into PPOs
Please note:
Decision on whether and to whom to award the interview rests with the respective company based on their specific hiring needs and criteria.
These offers are considered a part of the on-campus placements and campus placement policies would apply.
 INDUSTRYCredsTM scores - how do they help?
We also share these scores with 50+ recruiters to highlight your sales and marketing
leadership potential.

Hindustan Unilever 3M Pepsico Titan

Nestlé HSBC Godrej Udaan
Marico ITC RPG Myntra
among many others…

While we try our best to help these recruiters see the value of hiring INDUSTRYCredsTM certified candidates, to what extent
they choose to incorporate this data in their campus hiring process is up to them.

Over the years, we have started receiving more and more interest in hiring INDUSTRYCredsTM students indicating a growing
belief amongst recruiters that your achievements are a solid reflection of your overall capability as a
high potential sales and marketing professional.
 We also set up additional mentorships and sessions to
support our students during internships and placements.
 Here are some stories of a mentorship week
(before placements) that we just concluded in Dec’20
Brilliant session! The mentor gave so many tips for preparation and conducted a mock as
well. It was a brilliant session and thanks to kraftshala for this initiative!
Vankush Lal, SPJAIN Mumbai
My mentor was brutally honest with his suggestions and gave
invaluable insight on how to prepare myself for placements.
Raahul Saxena, IIM C
Ameya Ingle gave me around 1.5 hours and cleared all the
doubts. It was really a great experience.
Vibha Dalal, MDI Gurgaon
Mr. Sanjay gave the best mentorship for me till date. He talked to me and gave
proper signals on where all can I improve.
Manu Sreelatha Subby, XIMB
I got struck in confusion and couldn't decipher my thoughts. Through
this mentorship session I was connected to industry expert where in he
gave much confidence to me and also the clear thought process on how to
go about the my career. It was a wonderful session.!
Vamsikrishna Batthala, NITIE Mumbai
 Here are some stories of a mentorship week
(before placements) that we just concluded in Dec’20
He paid a great amount of attention to each and every detail of my CV and suggested changes accordingly to make it more
impactful. Moreover, while interaction he was able to identify the areas of improvement which I was previously totally
unaware of both in terms of functional knowledge as well as the personal traits
Rajit Meena, IIM Kozhikode
The way Sanjay Sir assessed my personality, career choices and expectations
was exceptional. Areas needing improvement were highlighted with
Understanding the journey required to be performance utmost precision and specific improvement techniques were suggested.
marketer. Really helpful to co-relate with the mentor. The outcomes of this interaction would have a great influence on my
Kavya Barnadhya Hazarika, IIM Ranchi career choices and approach.
Mohit Kumar, IRMA
The mentor was on the same role where I wanted to
be so he guided me accordingly. He solved all my The mentor was easy to talk to, he was very insightful and inspiring. He
queries general and the one's specific to a job role. used his corporate journey examples and gave me some great guiding points.
Best part was he understood the college i come from Apoorv Singh, SIIB Pune
and guided accordingly.
Chitra Yadav, IRMA
 So what are the projects that you do as part of each program?
We know this is a crucial question so we’ve designed a simple chart to help you choose the program
basis your career aspirations. If you are still not clear, feel free to discuss it
with our counsellors post your application.
Here’s a simple chart to help you decide
Here’s a simple chart to help you decide
 Here are some heartfelt stories from our alumni!
We’ve put together some of them but you can also connect with
them directly to hear it yourself!
 Some heartfelt stories of our alumni!

Vagisha Sharma, IIM Lucknow 2020

Placed at Nestle India Limited

I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the
internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good
marketing knowledge.
So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered
me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in
marketing. With the live project, I even improved my presentation skills. It was a holistic course which touched on
various points: Theory, examples, brands, consumer love and ppt. There were specific guidelines & feedback from
industry professionals for the project which made the whole process more enjoyable.
During my internship also , I referred my notes to get into more of marketing. Words are few as BB course helps
you a lot, the results you will notice when the way you see and talk about different brands reflect in your
conversations. I did not bag the PPO but when I got the Nestle offer through my INDUSTRYCreds score and
the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my
MBA.
 Some heartfelt stories of our alumni!

Ajinkya Choudekar, JBIMS 2019

Placed at Mahindra & Mahindra

Kraftshala has been a true mentor to me throughout my B School journey!

Kraftshala joined me on my journey when I needed it the most, during summer placements, in the form of
Summers Pro program. With good results from that experience I took up Brand Building as soon as it was
launched. The course content is just half of the story, what I loved abt Kraftshala the most is the support they
provide in realising our true potential. It could have been as easy as, u pay fees, do online course, submit
deliverables, get report csrd and then tata bye bye. This isn't the case with Kraftshala, their actual value add starts
after the course has ended. They've alloted me mentorship slots to help me with anything and everything right
from CV review to mock interviews and all of the mentors are active industry professionals who have been
through same journey as ours. That's just not it, they personally call up and check why I haven't utilized any
mentorship sessions, ask me what kinda guidance I'm looking at and then allot mentor as per that. I mean who
does this much? Certainly not somebody who's here for profiteering but somebody who genuinely wants to help
you. This really gains my respect form them as an organization and as a service provider. And this is exact reason
why I consider Kraftshala as my true mentor.
 Some heartfelt stories of our alumni!

Deepon Das, TAPMI 2021

Placed at HCL

Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers.
I went on to commence my SummersPro certification with them, excited and equally uncertain. Most of my SIP
(Summer Internship Program) interviews revolved around my SummersPro Certification and the work I had
done here. The gift of narrative is what I developed. The ability to treat interviews as exchange of experiences and
not an evaluation portrays confidence and recruiters pick you for that – ProTip!
Fast Forwarding the Journey, to May 2020, when I received the certification for my second course with
Kraftshala. This one was an entirely different journey, where I worked with two other people on a project by
Nestlé. The takeaways transformed from just awareness and exposure to application-based learning and on-field
assignments. The right content put across in a manner that helps (not just in training oneself) but aids you in the
decision as to what you want to do a couple of years down the line in the Sales & Marketing Domain.
To summarise, it is more than just a certification. It is a culmination, mutual exchange of experiences and
handholding that they indulge in. It is needed, they give you direction at essential junctures of your B-
School Journey.
 Stories of our alumni from their
Internships
Kaustubh Tripathi, IIFT Delhi, 2019
Secured a PPO from ITC
Kraftshala with it's two pronged approach of a structured course detailing all sales aspects and more importantly with it's
great mentorship program helped me gain a unique insight into how the FMCG industry functioned and prepared me before
hand to face the challenges that were to come during my summers!

Saketh Balaji, IIM Kozhikode,2019

Secured a PPO from HUL
Kraftshala's course gave me a very structured way of going about doing things. The videos were engaging and packed with
content. The live project and the buddy brand assignments were great practice and the course also had a platform to get feedback
from people in brand management right now. I definitely would recommend Kraftshala to anybody looking to do well in their
marketing internship.
Chinmay Panday, JBIMS,2019
Secured a PPO from HUL
I cannot narrow it down to a particular one thing about Kraftshala that helped me. It's about how the course in its entirety
familiarised me with the marketing concepts through rich content and the application of those concepts through the live
projects. Doing the projects with Brand Building and Sales Leadership gave me an understanding of how things work and thus
during internship gave me a headstart in understanding the processes and working my way through my internship productively
 Stories of our alumni from their
Internships
Anushka Patil, JBIMS, 2020
Secured a PPO from Bajaj Finserv
Want to get a PPO? Join Kraftshala! Just kidding, but that is how confident I felt about my internship after I joined
Kraftshala. Once you join them, they don’t leave any stone unturned to help you in your presentation, your storytelling and
of course your marketing knowledge. The program is very structured, and the platform is very engaging. Your shout won’t go
in the dark, if there something that you want more, they take feedback and work it. After all, a changing organisation is a
growing organization. Thank you Kraftshala!

Abhishek Sarma, SIIB, 2020

Secured a PPO from Asian Paints
My exposure to the various exercises through the Brand Building Certification has helped me not only develop a strong, fundamental
understanding of Brand Building ; but has also helped me develop a sharp, business acumen. The sheer simplicity and the ability of the
mentors to impart finest, intricate details through practical examples, interactive videos, webinars etc has helped me achieve a thorough
understanding. Moreover, the post Brand Building exercise personal feedback calls by various industry experts helped me understand the
mistakes and the ways to overcome them thereby helping me develop a clear thought process.

Ayush Goel, IMT Ghaziabad,2020

Secured a PPO from GroupM
Kraftshala was an integral part of my journey for selection in GroupM. Apart from practical knowledge gained through Kraftshala
courses, it acted as my mentor throughout via additional sessions and mentorship available on Kraftshala platform from industry experts.
 Stories of our alumni on their
Final Placement Processes
Rahul Garg, IIM Kozhikode, 2018
Placed at HUL in finals
Kraftshala provided me with a logical approach for understanding marketing activities of any company. The project
assignments & the online sessions helped me prepare for Finals and bag the much coveted HUL job. Overall, it gave me a
holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the
FMCG gurus themselves.
Koushik Sarkar, IIM Calcutta, 2020
Placed at IBM Consulting in finals
Definitely the best program on marketing! From the practical use cases learned in the program along with the applications in the projects, to
the regular feedbacks - things couldn't be better to ensure that you really learn the concepts. Earlier I used to think I knew certain concepts
but this course made me realize the real depths of those. The topics cover a wide range and are readily exploitable in my internship. It makes
you feel ahead of the curve. I think I can have a meaningful conversation over marketing for half an hour or more, and I think in the end
that's the best thing I am taking away from this course. A must for anyone who wants to crack marketing interviews.

Kshitij Narang, IIFT Delhi, 2019

Placed at Bajaj Auto in finals
The Brand Building course was a well designed course consisting of an appropriate mix of theoretical and practical learnings. The most
important dimension of the course was the building of perspectives towards brand building which was done through interactions with
industry expert interviews. The exercises gave a sense of the actual work that a brand manager is responsible for, which was a welcome first
hand practical experience in the domain.
 Stories of our alumni on their
Final Placement Processes
Niharika Bhatnagar, SIIB, 2020
Placed at Nestle in finals
I had the opportunity to study the Brand Building course and the experience has left me so much wiser. There is so much to
learn, so much to absorb, such eye opening perspectives and theories that I would've never come across in my academic life.
This course, including resume building, live projects, interview prep everything that I needed I found in one place. Now I am
well equipped to battle any challenge that it thrown at me. If its marketing, then bring it on!

Ikshit Mittal, IMT Ghaziabad,2020

Placed at Bajaj Auto in finals
While there are a lot of sources to develop the conceptual clarity, the courses from Kraftshala allows you to apply
them real time while interacting with stakeholders on field through its carefully curated short term projects. I
think the learning and experience I got from the STPs I completed during course made the difference at my Bajaj
Interview..
Nandakumar, NIRMA, 2020
Placed at Performics in finals
Kraftshala exposed me to what is actually practiced by the Industry, and my learning came from people, who are
currently practicing as marketers with prestigious brands. This was the greatest step I took to understand deep
concepts in marketing.
 Some more alumni who won the various
Case Competitions
Pranay Suman Das, IIFT Delhi, 2019 Nithin Kothapalli, MDI Gurgaon, 2021
Campus Winner, Nestle 4Ps Campus Winner, ITC Interrobang

Shivangi Singh, SIIB, 2021 Antriksh Borkar, JBIMS, 2019

National Winner, Nestle - The Agri National Finalist, Reliance T.U.P
Challenge

Sujay Saha,MDI Murshidabad, 2020

Shruthi Sharma, SDA Bocconi, 2019 National Semi-Finalist, HUL LIME
National Winner, FCBUlka Comstrat
 Some heartfelt stories of our alumni!

Nikitha Shenoy, SIIB 2021

Placed at Performics

Kraftshala was one of the best investments I made in 2020 as a budding marketing professional!

The Kraftshala journey gave me first-hand exposure to the marketing world. The entire course and the live project
helped me bridge the gap between theory and practice. Each week of the live project was more interesting than the
previous one. The live project made me feel as though I was actually a part of the Nestlé Brand Management
Team.

The exceptional content at Kraftshala really helps you ace your marketing concepts. This came in super handy
especially for my interview process at Performics. I think it was one of the biggest reasons that I could crack the
interview. I'm so grateful for this opportunity from Kraftshala and I'm glad I'm a part of the Kraftshala Network!
 Some heartfelt stories of our alumni!

Anindya Som Chaudhary, FSM 2021

Placed at Gartner

The entire journey of starting the Sales Leadership till the final announcement of results are best described by
three Es: exhaustive, enlightening and engaging.
The course exhaustively covers most of the concepts that a MBA student will come across, it’s enlightening as the
concepts are something which are not always taught during the MBA curriculum and thus helps us get a broader
lens to view context.
The content covers interviews with various accomplished industry stalwarts which helps to keep us grounded to
reality. The submissions helped me get a practical exposure by going to physical retail outlets, learning how to talk
to customers (strangers) and derive quality insights, the submission was also analyzed in-depth by the reviewers
and we got quality feedback which helped develop our understanding even better.
In totality, the course, the Kraft community has helped me learn concepts, build a strong network, land
internships, win case study competitions and thus, excel till now.
In case you need any more details about sales and marketing careers,
the program, the admission process or anything else,
feel free to get in touch with us.

Email: [email protected]

Happy Learning :)