Wired 1997 07 - OCR
Wired 1997 07 - OCR
Wired 1997 07 - OCR
plot world
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view, the Internet has had about as much impact as the two-dollar bill. Why? For one thing,
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bigger back seat
because of all those trophies.
And more headroom.
(Because of all those trophies.)
added a lot of things for people who just fitted by Saturn's ICY
like to drive in their Saturns.
Like a roomier, quieter interior racing team. One of the
and changes on our '97 even more. Of course, we many finish lines this
decided to keep the trophy-winning, 124-
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In Solo 11 competitions, folks like Pete utler set up courses at local airports
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RAN T 5 R A V E 5
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Grading Belgrade
of the exclusive club, however worthy their accom- David Bennahum's article on the use of the Net by access to information provided by the Internet nec-
plishments may be. In this way, DEs ensure that only Serbian dissidents ("The Internet Revolution," Wired essarily furthers democratic efforts around the world.
those who think like them become DEs, and the 5.04, page 122) was gripping, thoughtful, and ele- Nevertheless, I found the article remarkably naIve.
cycle continues. gantly written. But perhaps unintentionally, he comes Reading this account, one would think that the polit-
A senior engineer at Sun Microsystems who aspires close to perpetuating a dangerous misconception ical situation could be simply described as the totali-
to be a distinguished engineer about technology. Although Bennahum is initially tarians versus the democrats, opaque information
wary ofthe idea that the Net is inherently democra- versus transparent information, brutish police thugs
Make Threats, Not Bombs tizing, his experience in Belgrade fairly convinces (some of the same people responsible, as you assert,
I read John Carlin's "A Farewell to Arms" (Wired 5.05, him that "access to the Internet is incompatible with for the genocide in Bosnia-Herzegovina) versus free-
page 51) with interest.The article emphasized the authoritarianism ." spirited and cosmopolitan intellectuals. There is no
disruption of an infrastructure by digital means, but The Net can be a great tool for organizing, but mention of the leaders of the opposition, whose
in the United Kingdom we have already started to Bennahum's statement reflects a technological deter- complicated ideological backgrounds are by no means
witness a variation on this theme. For years, the IRA minism that downplays the role of human will and "transparently" democratic. Subsequent developments
has threatened our major cities, especially London, action in the Serbian conflict. Isn't the Net flexible in the opposition (including Vuk Draskovic's apparent
with the promise of bombs planted in sensitive enough that it can mean different things in different support for a restoration of the monarchy) don't con-
areas. In the past, emphasis seemed to be on specific contexts - depending on how it is used? Repressive vince me that digital democracy necessarily overlaps
places and buildings. governments and corporations, for example, can use so neatly with antitotalitarian movements.
In the months leading up to the parliamentary the Net as a sophisticated surveillance tool. And even Susan Erickson
election on May 1, we saw the regular disruption well-meaning netizens can get so caught up in cyber- [email protected]
of major highways and rail and commuter networks; space that they ignore the social and political prob-
with such rerouting of people, travel across the city lems of their nonvirtual communities. Dear PTT, PS
became nearly impossible. Bomb warnings at While I hope Bennahum is right in predicting that Nicholas Negroponte's open letter to the national
mUltiple places locked down major parts of the the wired Serbian democrats will emerge victorious, departments of posts, telephones, and telegraphs
country. This very morning, Heathrow, Gatwick, and events of the last few weeks show the protest move- echoes the sentiments of Internet users around the
some of the major Underground and rail stations ment in disarray and dictator Siobodan Milosevic world ("Dear PH," Wired 5.04, page 192).
were threatened. consolidating power. This, of course, creates an uncom- Outside the US, many people are deprived of the
The use of actual bombs is not necessary to effec- fortable situation for the real hardcore determinist: opportunity to join the information society, bur-
tively destroy our infrastructure. Information alone if the dissidents have Net access, why does authori- dened with expensive access costs, thanks to short-
- in the form of bomb warnings - does the job. tarianism prevail? One answer is that technology sighted local politicians blessing high monopoly
Martyn Jeffries doesn't determine politics, people do. tariffs and backward-looking entrepreneurs running
ma [email protected].(om Andrew l. Shapiro national phone companies. In many countries, only
[email protected] campuses, publicly funded institutions, and private
Web Waste companies offer unrestricted Net access. The situa-
I enjoyed Steven Alan Edwards's "It's Alive" (Wired Belgrade's "Internet Revolution" was a positive hap- tion reminds me of the 19th century, when only the
5.04, page 110). However, I don't believe nature grows pening in the wired world. But the fragility of this wealthy could afford to buy books, and the majority
efficiently or evolves until it is put into adverse situa- revolution was demonstrated by the Western embargo depended on public libraries.
tions. The clogging up and "polluting" of the Internet against Serbia during the war. As a side effect, Serbia You're correct that online penetration in Germany
may be a necessary step in its evolution. and other parts of the former Yugoslavia were cut has been stunted by Deutsche Telekom's high tariffs,
All his examples point to the fact that no matter off from the Internet for several years. According which are the major reason for the slow development
what the system - whether it be the human body, to people in the University of Belgrade's computer of the German consumer market. What would be
an ecosystem, or a large bureaucratic corporation department, being offline was a major obstacle in considered typical Net usage in the US would easily
- there is always lots of waste product. Perhaps it is communicating with the world and generating for- cost the equivalent of US$200 to $300 a month in
just natural that we need this excess and waste to eign support. Germa ny. With some US phone companies now con-
function? So it seems quite blue-eyed to praise the "Internet sidering metering access to ISPs, economists should
The Internet is growing and mutating at a fast Revolution" without recognizing that blocking Yugo- study the German case carefully.
rate, sending out tendrils to test the environment. slavia's Net connection limited the people's access Hermann R. Neus
Seeing what works and what doesn't. The Net is to information uncensored by the government. [email protected]
millions of sensory points, each inputting its own Just another crack in the fairy tale of an indestruc-
life-cycle pattern. Many individuals and groups will tible global Internet. As long as there are backbones, Nicholas Negroponte's article on privatizing govern-
die so that others can flourish. Survival of the fittest. there is the ability to block Net communication and ment-owned telcos does not stand up on logic. He
The Net will grow and evolve. isolate whole countries or movements from inter- explains in detail what governments could spend
Let the Internet run wild - when it can grow no national information exchange. their money on, but somehow skips any good reason
further, then it will be time to put our husbandry Marcus Polke for selling them in the first place.
ski lls into practice to develop the hybrid from the Berlin, Germany In Australia, the publicly owned corporation Telstra
vast amount of building material that will have is destined for a market offering this year. Though it
become available. This fascinating article presents an aspect of the does not have a monopoly anymore and several for-
Will Roy Serbian upheavals that would be difficult to find in eign start-ups are poised to enter the market, Telstra
will@omen.(om.au other print accounts. It raises a central issue: whether is - and will likely remain - a license to print money.
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Peopl e libe GeoCities . People, libe Michele Madansby, Inter- GeoCities is a "destination"
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here's what sl, e has to say about advertising on GeoCities, where, not by using any variety of their 33 common- interest neighborhoods
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I:
' Neilsen's I/P I<O , February '97 People like us.
Net to Cokie: Drop Dead
While old-media dinosaurs like Cokie and Steven Roberts bash
the Web as a threat to representative democracy, netizens are
proving them wrong at democracy.net.
With a mission to foster new avenues of civic participation,
democracy.net is dragging the art of politics into cyberspace -
think C-Span interactive. Cobbled together on a shoestring bud-
get, the site is the latest joint venture between Voters Telecom-
munications Watch and the Center for Democracy and Technol-
ogy (CDT).
Democracy.net is already creating a stir - among elected offi-
cials and netizens. A recent cybercast of congressional hearings
on cryptography underscores the promise of new-media politics:
whereas only 100 people could fit into the well-appointed room
in the Senate's Russell Building, more than 700 gathered online.
Representatives Rick White
(R-Washington) and Anna Eshoo (D-California) and FCC chair
Reed Hundt have all hosted RealAudio chats.
"TV doesn't allow interaction;' says CDT's Jonah Seiger. "The
Net provides an opportunity to create government without
walls." - Spencer E. Ante
....
.= .....I
....
.= -r J
I
"r: vefything for a buck" might have been the
I - slogan for the latest auction of wireless spectrum
by the Federal Communications Commission. The
agency's April sale raised US$13.6 million of an
expected $1.8 billion - a 99.24 percent shortfall.
Anticipating returns similar to 1995's $7.7 bil-
lion PCS auction, Congress fast-tracked the sale
so proceeds could be applied to the budget deficit.
Then, the FCC fumbled its pitch by not stressing
the strengths of the 2.3-GHz blocks, which are
good for fixed wireless service. As a result, most
big telecom companies didn't show. The few bid-
ders who did failed to make the auction competi-
tive. Licenses in Milwaukee and Minneapolis sold
for a measly $1 apiece; Coloma Wireless walked
away with a San Francisco license for $6.
"No one was moving in on the low bids," glows
Scott Donohue of Coloma. "It was extraordinary."
The fate of future spectrum auctions now lies
on Capitol Hill. But selling more spectrum when the
PCS licenses have yet to be used, let alone paid for,
is called "flooding the market." Communications
companies go bankrupt, Congress gets stiffed, and
consumers are left without choices. - Tim Barkow
=111 Someone Gets It at ABC: Believe it or not, there are signs of intelli-
gent life on the network t hat led its Heaven's Gate coverage with corre-
gem recently surfaced on World News Now. In an April Fools' segment of World News Then, ABC spoofed the media's relentless The-Internet-Is-Evil-Incarnate meme, The script went
like th is: "Egypt's emerging papyrus technology contin ues to alarm parents and law enforceme nt, A new bill introduced today would let the government regulate material found
on papyrus. Legislators said paperspace, as it is known to so-called 'writers: is becoming a haven for monotheists,
con artists, a nd worse hoping to prey on the young and gullible. A little bit later in this broadcast we will have some
tips on how to shield your children from offensive and dangerous material found on the dangerous papyrus." =111 ~
.. Net Telephony Takes a Bite: A consulting firm in London claims that the giant German telco Deutsche Telekom will lose
at least US$ 173 million in revenues by 2001 due to Internet telephony. =111 Poor America Online: We may beat up on
AOL a lot, b ut we're willing to ad mit when the on li ne Goliath has been treated unfairl y. Consider the recent spate of email outages that have plagued MSN, Com puServe, IBM, and other
Net p rovide rs. Some of these breakdowns have been just as serious as AOL's, and they certainly suggest that AOL is not alone in bungl ing t he exponential growth of o nline services.
Despite the hype about smart- reader and dialing up your bank.
cards, few implementations Shops, parking meters, and
extend beyond phone calls. Banks public transportation are gearing
in The Netherlands are changing up to accept the cards. And even-
that, however, rolling out the tually, readers will be installed
largest initiative anywhere in in all phones and PCs for Net
the world. Since last fall, Dutch commerce. Unused capacity on
banks have issued more than the chip could hold medical infor-
4 million cards equipped with mation and telephone numbers,
a chipknip, Dutch for "electronic or be used by a vendor to store
purse." Now, banking giant Post- coupons and the like.
bank is getting in on the act. About 20,000 businesses now
Postbank's Chipper platform accept the cards. But with Post-
functions like a normal debit card bank's plunge, the concept is
but can also store cash on an poised to really take off, probably
embedded chip. Short on guilders? just in time to make another
Upload some more at a public pay switch - this time to the euro.
phone by inserting the card in a - Jeffrey Mann
.. letter, looked at t he top 10 television advertisers (by spending) during one week in February. Of the 10, only one, Saturn, was on the Web.
=111 A Match Made in Heaven: If it won't sell in the US .. . export it to China! That's the apparent t hinking inside Prodigy Inc., which recently
announ~ed a deal to create an online service based in Shanghai. Information will be filtered ac~o rding to the Chinese government's wishes-
no problem! Prodigy used to be known as a family online service, remember? With China, it's back to basics. "All the stuff will be screened,"
Prodigy chair Greg Carr told The Wall Street Journal a nd Reuters. "We want to be good citizens, we don't want the government to come ..
W I R E D JULY 1 997
Look out. A half-organic, half- photons, converts them into
synthetic computer chip has been electrical voltages, and trans-
bred at the Oak Ridge National mits that information to envi-
Laboratory in Tennessee. The ronmental investigators.
bioluminescent bioreporter inte- So far, experiments with the
grated circuit, which researchers prototype chip have gone swim-
Mike Simpson (pictured) and mingly. Sayler and Simpson have
Gary Sayler call Critters on a encountered only one major
Chip, is designed to detect pollu- problem: the bacteria die within
tants, explosives, and chemicals a few days. While many potential
in soil and water. apps won't require extended life
Here's how it works: The outer spans, the scientists have devised
layer of the silicon chip contains a solution. They plan to build a
bacteria suspended in a polymer reservoir of water and nutrients
substrate. These genetically engi- that will be pumped onto the
neered critters glow when exposed bacteria - resulting in a true
to certain pollutants or chemicals. microcosm on a microchip.
The integrated circuit senses - Jesse Freund
• round and spank us. We'll block it as much as we have to to keep our friends happy."
Joy joy. =111 ZDTV, The Sequel: Producers in New York must be seething. Ziff-Davis's recent
announcement that its US$l 00 million, 24-hour service, ZDrV: Your Computer Channel, will be located in San Francisco may make the city a true television mecca. =111 Make It Stop!:
Web browsers are succumbing to the dreaded Bloat Disease, and a backlash is building against forthcoming 4.0 versions from Microsoft and Netscape. They take up too much space,
try to do too many things, and are far too top·down, complain netizens in the know. Upgrades "are not an excuse for engineers at Microsoft, Netscape, and Sun to rewrite rules on how
N z N
The
ntegrationist vs.
Fortunately for the New arry Summers - Clinton's point man on trade
and inte nance - not only gets it, he's actually being helpful.
The eparatists
By John Heilemann
W I RED J UL Y 1 997
THE NETIZEN
that of a purebred prodigy. Both of his parents are Wired: In the past few months, the critics of global
economists, and two of his uncles, Kenneth Arrow and economic integration - people like William Greider
Paul Samuelson, are Nobel laureates. Summers was a and Richard Gephardt - have been making their case
domestic policy economist for the Council of Economic quite forcefully. You've been trying to take them on.
Advisers in his 20s, became the youngest tenured pro- Explain the debate as you see it.
fessor in Harvard's history at 28, was named chief Summers: The place to start is with a comparison of
economist ofthe World Bank in his late 30s, and, a few the 1920s and the late 1940s, two periods that were in
months after the Mexican crisis and a year shy of his many respects similar to today. Both times America
40th birthday, was promoted by Clinton to deputy sec- was coming off the end of a conflict. Both times people
retary of the Treasury. were weary. Both times people were internally pre-
On Clinton's economic team, Rubin, who spent 26 occupied. Both times there was some resistance to for-
years as the biggest of bigwigs at Goldman Sachs, eign entanglements. Both times there was some sense
brings street - or, rather, Street - smarts, while Sum- that middle-class families were not doing as well as
mers provides the raw intellect. they would like to have been doing. Sound familiar?
The greatest challenge At home, the two of them have In the 1920s, what the United States did was move
urged the president toward fiscal away from internationalism. We were party to the
for the United States is to restraint, and hence toward politi- punitive collection of debts in Germany. We didn't
cal rehabilitation. They have been join or support the League of Nations. We passed the
build a constituency for a consistent force for internation- Smoot-Hawley Tariff. And we made no effort to pro-
alism on questions of free trade vide global leadership. What followed was maybe the
American leadership and and foreign aid, with Summers in 20 darkest years in modern human history - the
particular speaking out against the Depression, hyperinflation in Germany, World War II,
internationalism in a chorus of antiglobalist ranting led the Holocaust. But after World War II, we learned
by author William Greider and a very different lesson. We focused on leadership. We
world where we no longer House Minority Leader Richard passed the GI Bill and the Marshall Plan. We created
Gephardt. At the international the architecture of international financial institutions.
have the Communist level, too, the Rubin-Summers We worked as a consistent force in favor of world
double act has left its mark. After markets and more international integration for 50
threat as a rationale. the Mexican fiasco, it was they years. And despite all the terrible things that have
who pushed successfully for poli- happened, it's been 50 years of remarkable peace and
cies to prepare for, reduce the possibilities of, and prosperity.
maybe even prevent international financial crises. The overwhelming historical lesson is that progress
And in late June of this year, when the leaders of the requires American leadership. History also gives an
industrialized nations trek to Denver for their annual indication of the stakes involved, which go far, far
Group of Seven summit, they will for the first time beyond questions of the mercantile advantage and
discuss the policy implications of emoney and e-com- really go to America's role in the world, and to the
merce - issues that landed on the agenda largely at prospects for the world to stay at peace. Asia today is
Summers' insistence. in many ways like Europe before World War I, with
An outsized figure both physically and mentally, a number of rising powers that are wary of one another.
Summers is known as a man whose regard for his Europe still has tremendous tension over unification
own candlepower is almost as impressive as the can- that has yet to be resolved. Who would have thought
dlepower itself. "Larry Summers is to humility what there would be ethnic slaughter in Europe in the 1990s?
Madonna is to chastity," Wall Street Journal columnist There are profound challenges that depend on US
Paul Gigor once wrote. On two occasions recently, leadership, and US leadership in the economic area
Summers sat down with Wired's John Heilemann to is a part of US security - just as it was in the 1940s
talk about everything from the aftermath of Mexico and the 1920s.
and the volatility of a financial system gone cyber to That's what I like to call the integrationist position.
the question of whether the global economy is render- On the other side, you have what I call the separatist
ing policyrnakers like him more or less irrelevant. position, which offers, I think, three broad arguments
Summers was, as ever, confident to the point of cocki- against the integrationist position. The first is that
ness, but the quality of his conversation made com- somehow this will impoverish Americans; that basi-
plaints about his arrogance seem ... well, small-minded. cally the economic success of others comes at our
Besides, he has a fine sense of humor about himself. expense. But the evidence is overwhelming that this is
After reading Gigot's barb, Summers quipped to his wrong. The reason wages are lower in other countries
wife, "Well, it's not as bad as it could've been: he could've is because productivity is lower. We have much more
said that I'm to chastity what Madonna is to humility." to worry about economically from Germany, where ~
wages are higher than here, than we do from Bangla- for their children. It's that, and not some mythical
desh, where wages are lower. If you ask what the cultural solution, that offers the best prospect for sta-
change has been in the content of trade that comes bility and peace. Now, all you have to do is to look at
from less developed countries, it's only 1 percent of the savings-and-loan crisis, or at rising wage inequal-
GNP in the last 15 years, so it's hard to believe that ity here, or at the Japanese banking failures, or at
this has a lot to do with the tectonic shifts that we levels of unemployment in Europe, to understand
have seen in our wage structure. In any event, what- that we by no means have all the answers. We're not
ever changes have been associated with globalization at the end of economics. We're not at the end of the
have not been due primarily to trade agreements. The business cycle. But I think there are some directional
country where people have the greatest economic fears tendencies for this era that we have identified and are
is China, and we haven't had any trade agreements fairly universal.
with China. Meanwhile, in every trade agreement we The third separatist critique is that America can't
have entered, foreign trade barriers have come down afford to be globalist. George Bush was never more
by far more than American trade wrong than when he said, "We have more will than
In 1982, the Fed could barriers; with Nafta, the ratio was wallet." We're saving nearly a hundred billion dollars
five to one. There just isn't evi- because the Cold War is over, relative to what we were
get 20 major bankers dence to suggest that trade agree- spending on defense. It's hard to believe we couldn't
ments have had an adverse effect have invested $3 billion in responding to forward
in a room and they'd on the prosperity of individual challenges in the international arena, like AIDS, or
Americans. And if you look around the global environment, or narcotics. But in fact, non-
work something out. the world, you see that those with military foreign affairs spending has fallen nearly
protectionist policies have not pros- by haifin real terms in the last 10 years. I think the
You can't do that with pered, to put it mildly. greatest challenge for all of us is to build a constituency
The second argument that sepa- for American leadership and internationalism in a
thousands of separate ratists make is that capitalist eco- world where we no longer have the Communist thl:eat
nomics is a Western affectation, as a rationale.
holders of emerging- and that we have to understand You say that the integrationist position is "under siege"
that cultures are different, and by separatism. In what sense?
markets mutual funds. that the attempt to export the You see globalism under siege in the United States'
Western economic consensus will failure to meet its obligations to the international
produce a backlash. But I think it's extraordinarily financial institutions and the UN; in the questions
difficult to rely on cultural arguments. It was only a that are raised as to whether the president will be able
quarter of a century ago that many sophisticated cul- to get the authority to negotiate further trade agree-
tural observers, including Nobel prize winner Gunnar ments; in European attitudes toward foreign televi-
Myrdal, were certain that Asia would suffer a Malthu- sion and movies; in the reluctance in some quarters
sian famine by the late 1980s; a judgment had been in Japan to permit the stationing of American troops
made that a Confucian culture was fundamentally in Okinawa; in the strengthening nationalist move-
inimical to economic growth. Careful studies compar- ments in Russia and a number of other countries in
ing rapidly growing countries in Asia with less rapidly the former Soviet Union. And the list could go on.
growing countries in South America and Africa reveal What are the stakes? It's very difficult to layout the
that what's common to sustained economic growth scenarios. But I think it's worth remembering how
are economic fundamentals : saving, a price system remote a prospect World War I would have looked in
that works, an outward orientation, the availability 1910, and how remote a prospect World War II would
of capital for entrepreneurs, the existence of a secure have looked in 1934.
system of property rights, education. It's now more than two years since the peso crisis.
There is a tremendous receptiveness around the At the time, you guys in the administration - and you
world to Western economic thinking. It would be a personally - took a lot of heat for the Mexican bailout.
tragedy, just at the moment when these ideas are gain- Do you feel vindicated by history?
ing currency, if there were to be some kind of pullback. I think if we had not acted and Mexico had been
There is every bit as much potential ethnic hatred allowed to default, there is a real chance you would
between the Chinese and the Malays in Malaysia as have seen the same kind of effects that followed the
there is between ethnic groups in Africa. The reason Mexican default in the early 1980s. It would have meant
that has not resulted in mass slaughter in Malaysia a cessation of flow of capital for many years to many
is that people have seen their living standards double developing countries.
in 10 years, and then double in 10 years, and then dou- It would also have meant - and this may have been
ble in 10 years, and look forward to vastly better lives the more profound point - a renunciation ofthe 182 ~
WIRED JU L Y 1997
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can never underesti- in the digital age, but it
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If there's one person
who's got a good shot
at making a splash in
Games from Tiger always networked gaming, it's
tended to follow the Nolan Bushnell (Atari
high tech pack, settling notwithstanding). And
for simple, LCD-based his company, PlayNet
titles that underwhe/med Technologies, may do
in the face of glitzier just that. The P/ayNet
competition. That's why Web terminal supports
game.com is a bit of a voice-activated chat,
surprise. Tiger melds the multlp/ayer games, dat-
Game Boy and Newton, ing and personals soft-
combining a stylus and ware, as well as Web
touchscreen with a sta- browsing and email.
ble of cartridges based The pay-per-play sys-
on popular game titles tem is currently wooing
and built-in personal the hospitality mar-
organizer software. It's ket, but the system
even got an optional could pave the way
modem cartridge for for a revolution in the
accessing email and the gambling segment of
Net (text only). Maybe gaming. P/ayNet Web:
the revolution really games start at US25
is ubiquitous now. cents; Web browsing
game.com: US$69.99. $ 72 per hour. P/ayNet
Tiger Electronics: Technologies Inc.:
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W I RED J U LY 1997
,r
I
I
••
- .. •-
day s
celebrating
ANNE APPLEBAUM 0 GARY L. BAUER 0 ZBIGNIEW BRZEZINSKI
www.intellectualcapi tal.com
Inteliectua lCapital.com is a service mark of A252 Digital Projects,lnc.
In the quest for ergo- Known in some circles as
nomic bliss, there's always The Cube, RadioShack's
room for another Input portable AMIFM radio
device. Felix combines has its own agenda. Pri-
aspects of trackballs, mary colors and easy-to-
mou.e., and touchpads use dials mock the sleek
to make a pointing device curves and miniaturized
unlike any you've seen. design of other wireless
Essentially a mou.e you receivers. Every inch
drive with your finger, of the 12-208 seems
thl. tool roam. a 1-lnch- a minor miracle as it
square area. It also auto- emits a surprisingly rich
matically adjust. to sound. Light and small-
the .Ize of your monitor, ish, this little fella trav-
so you're always In con- els where you travel
trol. Let your fingers and probably further.
do the walkln,. Felix: The 12-208 comes with
USS".'S (Window. a 12-inch antenna and
3.1 or '5 only). Altra: a carrying handle so
+1 (307) 32.1342, on the cute you won't be able
Web at www•• ltr •• com/. to let the darn thing go.
12-208 AMIFM radio:
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W I RED J U L Y 1 997
new
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WIR E D JU L Y 1 997
iBM and Sol iJi!an~ lor a sma:! planet a'e I!~defna:k.~ (lllill~rf1?-ti()na: Business Machines Ccrporat!011 in (1)1) Ur,:ted Stiites ;H),1/c, n\!H:r G!'I\mtries. Ott1er (:{)mpany.pt"oduGi and service fiames may lie 18(lf)!l1arks or service mark) oi oliler'S.@199? :8\-1 Corp
Each and every day, thousands of It takes a solution. The good news
businesses build their sites on is, a call to IBM can help put
the Internet and wonder: When things in motion. IBM Internet
does the excitement begin? solutions provide a unique
nowwhat?~~
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on commerce solutions.
--...- -
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data-mining application called ware free .) "It's hard to just look gram for television announcers. no one knows what it stands for any-
Advanced Scout that works more. Common examples include ASCII,
NKVD,SPQR.
like a coach's Magic Eight Ball.
Cobots Collaborative robots designed
Ask the software a question -
to work alongside human operators.
any question - and an answer
Prototype cobots are being used on
appears from the murky depths
automobile assembly lines to help guide z
o
of raw statistics. Queries can be
heavy components like seats and dash-
general, such as "Under what cir-
boards into cars so they don't damage
cumstances do the Chicago Bulls auto body parts as workers install them.
outscore the New York Knicks?" Salinger Syndrome A tendency
The program cooks up an answer to believe everything you read on the
by mining for patterns in moun- Internet. Coined soon after former presi-
tains of play-by-play data. On dential press secretary Pierre Salinger ~
o
January 21, for example, the Bulls came forward with information he z
>
beat the Knicks by one point. But retrieved from the Internet purporting -<
the Bulls outscored the Knicks thatTWA Fl ight 800 was downed by
by 23 points when Brown, Jordan, a US Navy missile.
Pippen, Kukoc, Oakley, and Ewing SUVurbs Middle-class neighborhoods z
o
were on the floor. Coaches can that contain high concentrations of z
-<
then view CD-ROM videoclips to at a statistic and understand From there, he plans to move trendy four-wheel -drive sport utility "
determine why the combination why it's important," says Sacra- onto the ice - IBM is working vehicles (SUVs).
with the NHL to design a version Voice Novel A voicemail message "z
~
that goes on forever. o
Advanced Scout data-mining software of Advanced Scout for hockey. o
r
is like a Magic Eight Ball for NBA coaches. Ultimately, Bhandari wants to Tip 0' the cat in the hat to Gerry DeSeve,
bring data-mining to the masses. Laura Mitchell, and Eric Sjogren.
proved so deadly. Turns out, the mento Kings video coordinator "The underlying algorithm is
key factor was the Bulls' smaller, Chris Marek. "Advanced Scout generic," he says. "It's applicable - Gareth Branwyn [email protected])
quicker lineup, with Brown at lets us see specifically why we to other domains, such as man-
>
o
point guard and Kukoc at power had an advantage or why we ufacturing, insurance, or retail
-<
forward. were at a disadvantage." companies." - Michele Glade :::o
r
Bhandari's software has also
WIRED JU L Y 1997 DO
Are all your talents working in concert?
An impressive range of skills vital components: strategy, tions don't perform. Unless they
can be found in almost every technology, process and people. perform together.
organization. The challenge, of With vast experience in each
course, is getting them to per- of these areas, we can help you
form harmoniously. seamlessly blend individual ANDERSEN
Andersen Consulting works strengths with collective goals.
to help synchronize all of your Because these days, organiza- CONSULTING
Visit our web site at http://www.ac.com.
No[))st~
R on Higgins wants to send
your data on a fast Hawai-
to Fiber
ian vacation. A Silicon Valley region is a staging area for US
start-up specialist whose cred- military forces in the Pacific.
its include Radius and General Hawaii also enjoys the protec-
Para metrics, Higgins has created tion of US intellectual property
an alternative Internet back- laws, something that appeals
bone that exploits underuti- to multinationals. Finally,
lized fiber bandwidth to directly Hawaii's geographic location -
link ISPs in prominent business 12 hours behind Europe, 6
locales. Called Digital Island, hours behind New York, 3 hours
the system offers one-hop data behind San Francisco, and 6
transmission between local hours ahead ofTokyo - neatly
ISPs via a server hub based in staggers peak usage times.
Honolulu. Designed to serve corpora-
Why Hawaii? The Internet's tions that need to move bits for Digital Island's high-speed fiber-rich environment like
forest of routers can be mad- quickly, Digital Island aspires performance guarantee and Guam. Worldwide, Internet
deningly slow, with the worst to become the FedEx of net- promises of superior service. backbone upgrades could
bottlenecks occurring at net- working by expediting data Higgins & Co. already have boost overall network perfor-
work access points (NAPs) in transmission and providing a few big fans. Vanguard Ven- mance and diminish Digital
the continental United States. logistics services. Data vaults, ture Partners has invested in Island's competitive advantage.
the project, and Digital Island And unlike bigger carriers,
Digital Island is designed to expedite chief technology officer Allan Digital Island doesn't own its
data transmission between locallSPs. Leinwand is a former engineer infrastructure. Yet Higgins is
at Cisco Systems. Cisco itself undeterred."Our main advan-
Hawaii is an ideal spot to I-phone connections, Web sites signed on as the first customer tage is that we're first to mar-
bypass the NAPs because with heavy international traffic, in late 1996. ket," he says. "From the day
plenty of transoceanic fiber and secure e-commerce are Higgins's play is no sure the long distance companies
passes through the Aloha State likely applications, but the pos- thing. Competitors could dupli- decide to decide, it'll be years
- in no small part because the sibilities remain wide open. cate his operation in a similarly until they actually turn on
Higgins is betting that big their network." - Alex Salkever
companies will pay big bucks
Home Video
Most requested bridal songs at weddin gs
ome video has always
1. "Because You Loved Me," Celine Dion
2. "I Swear," John M. Montgomery/AII-4-0ne
H been a crude, oddball
3. "Everything I Do," Bryan Adams innovation often comes from strange places.
4. "Have I Told You Lately," Rod StewartNan Morrison At the Visions of US video contest sponsored by
5. "Keeper of the Stars,"Tracy Byrd the American Film Institute and Sony Electronics,
"Wonderful Tonight," Eric C1apton Tinseltown mavens go looking for creative geniuses
trapped in low-end technology. .
7. "Unchained Melody," Righteous Brothers
The work may be done on the cheap, but cham-
8. "Can't Help Falling in Love," Elvis Presley
pion Visions videos have kicked off successful
9. "I Cross My Heart," George Strait careers. In 1985, an obscure comic named Tim
10. "Power of Love," Celine Dion Allen won the grand prize for an 11-minute comedy
Note: Current as of March 10,1997. about a family's fight to save its lakeside home
Source: Determined by a vote of disc jockeys who read Mobile Beat: The DJ from big business. This year's panel of judges
Magazine (www.mobilegeat.co~/).
includes Francis Ford Coppola and Kathleen
- Gareth Branwyn Kennedy, so fast forward to www.afionline.org
IvisionsI97Ivisions.home.html in August to meet
their home video favorites for 1997. - Steven Kotler
Bearish on _~
ID ored by blue chips? Instead, try stocking up on Sharon Stone
D or cornering the market on Tiger Woods. And be sure to unload
your shares in Howard Stern before he fades from the limelight.
Your brokers are William Fisher and Matthew Lederman, co-
creators of Rogue Market (www.roguemarket.com/j. where Wall
Street meets Entertainment Tonight. Rogue Market starts players
with US$10,000 in funny money and invites them to buy and sell
shares in more than a thousand public figures, including athletes,
actors, elected officials, and authors.
Share prices rise and fall w ith demand. Madonna's stock sky-
rocketed before the release of Evita and fell precipitously when
the film did poorly at the box office. "People take it seriously, and
they're fanatical about their holdings," says Fisher. Launched in
January, Rogue Market now boasts 9,000 regular traders. Mean-
while, Fisher and Lederman hope to cash in by selling banner ads
on the site. - Matt Richtel
W I RED JU L Y 1997 66
Ever see something so
beautiful that you fail to
realize how intelligent it is? 1997
VEHICLE
If not, you've probably never EXPERIENCE
STUDY
seen Dodge Avenger.
And now it's going to be even
tougher to get past Avenger's "·;:,";-::··:;;":~·\-·.~_ t~=~~~.'._, ....
Digital Audio Broad- Internet Radio Eclipses Pirate Radio The Death
casting Catches On Traditional Radio Legalized of Radio
Mellgren 2000 unlikely unlikely unlikely
Sakai 2003 2012 unlikely unlikely
Whitaker 2005 2002 2007 unlikely
Williams unlikely 1998 unlikely unlikely
Yoder 2020 unlikely unlikely unlikely
Bottom Line
Ken Mellgren
manager of affiliate rela-
2011
Currently, micropower -
"pirate radio" operators
unlikely
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W I RED J U LY 1 997 III 0
BALANCED NUTRITION
LAS TIN G ENE RGY
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GEEK PAGE
1 even in Java.
If we look at patterns with
capable of generating a wide
range of vectors. For example,
output is extremely short (10
milliseconds) and if you take
the probability of each model
to generate the unidentified
C0~ a mathematical eye, however, if we activate the first state into account that some people speech pattern. Imagine that
L things get much easier. This
insight was inspired by work
often enough, it will produce
vectors for all the ways in
speak more slowly than others.
To describe slower examples,
the word spoken was "wired."
However many times we acti-
CD~ carried out long before the which \h\ can be pronounced. our model has to generate vate the "hello" model, it will
i digital era. About 100 years ago, Probability theory is what more than one output from never generate anything that
8~
Andrei Andreyevich Markov, a makes this model work. To a state. So, when we run our comes close to the "wired"
professor of mathematics at help understand this process, model the first time, it might pattern, and its probability
L Saint Petersburg University we can "visualize"the speech . follow the self-transition from matching score will be very
• in Russia, laid the foundation Imagine that you write the the \h\ state 10 times, pro- low. After we process the mod-
I" this "1,.,<110 • for a class of expressive com- word "hello" several thousand ducing 10 \h\ vectors for a els in this way, the highest-
..... 0<4<\, UCh St.t< putational paradigms called times and cut out the letter h drawled "hello." For a very scoring one is taken as the
..... o<4t.ls rnt at hidden Markov models . in each word. If you were to quick utterance, it might only match for the pattern. It's a
th. rho" ......<'s organize similar-looking hs produce three vectors in the simple process, but it uses
SOIA"~. \rCl.Vl.sitioVl.S Say "hello." Now say it again. into various groups, you would \h\ state. p lenty of processor cycles.
Ii "I< '0.<1< -\1l th< And again . Ask others to say find that some piles are larger The amount of time the Speech recognition is not
Cu''rTtW\\' st.t< it as well. You have just gener- than others. Now assume that model spends in any state is the only application of hidden
."tll th< rhOM......t. ated several examples of one you put the cutout letters into governed by probability the- Markov models. By choosing
pattern type. Let's ignore the a bag, closed your eyes, and ory, too. All transitions have appropriate state numbers
is '.ll y ..... 0<4<.1.<4
fact that real people produced removed one piece of paper at a probability - the likelihood and transitions and carefully
• ,,<4 th." Ii" I< to
these patterns and instead a time. You would soon notice that one particular transition selecting vector features, we
-\J-u. .<~t stot< .
take a Markov-oriented view. that the more common forms is selected when the model can apply the modeling frame-
Imagine that a model gen- of h appear more frequently has to make a move. If most work to an amazing range of
erates the sound sequence than the rare scrawls. "hellos" had a short \h\, the pattern types. If you haven't
"hello." Assume, too, that the States generate their output model would be more likely already run across computers
model captures all the subtle from a "bag" of vectors, based to make the \h\-to-\e\ transi- that can turn your handwriting
variations in how the word's on the probabilities of those tion than the self-transition. into text, recognize your face,
phonemes can be spoken. Our vectors. Similarly, each feature All the probability statistics and even spot when you're
model consists of two types of of a vector also has a proba- we've been considering - for tired, you'll soon do so. And
components: states and transi- bility density function. These both vectors and transitions that's just the beginning.• • •
tions. One state exists for each probability functions use two - are computed in a training
ofthe word's phonemes - \h\, statistics - mean and variance phase. For our "hello" model, Matt Jones ([email protected]
\e\, \1\, and \0\ - and transi- - to capture the typical range we would have collected lots .uk) works for the Computing
tions link the states together. in values for a feature. When of examples of people saying Science Interaction Design
The model works simply, gen- these parameters are plugged "hello."The examples are then Centre, Middlesex University,
erating a small piece of the into a standard distribution converted into sequences of London (www.cs.mdx.ac.uk/).
Which explains why Netscape™ Communications chooses 64-bit DIGITAL AlphaServer™ systems
to help handle the 135 million hits its Web site receives daily. Ultra-reliable AlphaServers are also
simply can't afford to be down. Sheer muscle isn't the whole story, though.
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FOLLOW THE MONEY
Market Corrections
lthough I expected a seri- software, data storage, semicon- early, while small stocks stalled. a $1 billion company a small-
A ous correction this year,
I thought trouble would come
ductors, and semiconductor
equipment - very undervalued.
One-third of the entire gain
in the Nasdaq 100 index for
cap stock, I am raisimg the bar
to about $100 million. Stocks
in the old economy - industrial Only the largest companies like 1995 and 1996 was accounted in the TWIT$ portfolio meet
and mass-production consumer Intel, Microsoft, Adobe, and for by three stocks: Intel, Micro- the new minimum.
stocks - not in the technology Applied Materials were rallying. soft, and Cisco. That phenome-
M· h I h sector. The I knew PC sales were strong and non intensified in the last half Finally, take advantage
By Ie ae Murp y market's vol- expected most PC-related com- of 1996, as mutual fund inves- of the situation
ume and momentum at the panies to report sequentially tors responded to the midyear While technical questions about
end of 1996 convinced me that better March and June quarters. decline by choosing index Intel's production capacity
I wouldn't need to buy protec- In fact, I still predict a strong funds over actively managed remain, earnings at Intel, Sea-
tive puts until the second half year for sales - growing close funds. Microsoft gets 19 cents gate, and Microsoft show that
of the year. to 20 percent over last year. out of every dollar invested in business is strong. The under-
Right idea, wrong time. The In contrast, communications a Nasdaq 100 index fund; Intel lying truth is that PC sales are
Nasdaq 100 ra II ied over 12 per- stocks entered 1997 grossly gets 19 cents, Cisco 5 cents, good and will improve as the
cent in the first few weeks of overvalued and in decline. Most Oracle 4 cents, and MCI 3 cents. year progresses. Semiconductor
So more than 50 cents out of sales, excluding DRAM chips, will
The Wired Interactive Technology Fund (TWITS) every dollar invested in these do well. Communications will
Company Primary Business Symbol Shares Close May 1 ASince Apr 1 Action funds goes into five stocks. resume its 30 percent growth
Adobe Systems Inc. Software ADBE 5,000 411'. + 1'l. hold I should have seen this com- rate in 1998.
Applied Materials Inc. Semiconductor equip. AMAT 4,000 54 y, + 7'Y.. hold
ing when a well-known aggres- The long-term picture for
Diamond Multimedia Multimedia hw DIMD 7,000 6% - 1'!. hold
sive fund manager described technology has not changed.
Infonnix Corporation Database sw IFMX 6,675 7 Y. - 2'Y" buy
his funds by saying, "This one The massive shift from a mass-
Intel Corporation Microchips INTC 1,500 153 Y. + 14 'l" hold
buys large and mid-cap stocks, production consumer economy
LSI Logic Corporation Semiconductors LSI 7,800 39 '1. + 4Y. hold
Macromedia Inc. Multimedia sw MACR 14,000 _ 1"/" hold
but that one only buys small- based on oil to a technology
7'/"
Mattson Technology Semiconductor equip. MTSN 30,000 - 1 hold cap stocks - under $1 billion." economy based on semiconduc-
Octel Communications Voice hw/sw om 5,800 17 - 1% hold Under $1 billion! For years tors will continue to generate
Premisys Communication Inc. Telecom equip. PRMS 17,000 9'Y" + l'Y" hold I bought stocks with market major investment opportunities
Sequana Therapeutics Inc. Biotech SQNA 10,000 12 y" 15/16 hold capitalizations of $35 to $70 for years to come. This is a cor-
Cash Holding 0 million, confident that as the rection; nasty but transient.
Portfolio Value $1,788,484.38 (+ 78.85% overall) + 2.93% companies progressed and Ultimately, it will mean very
legend ThiS fund started With US$l militon on December 1. 1994. We are trading on a monthly baSIS, so profits and losses Will the market cap passed $100 little to your long-term rate
be re.f~cted ~~~hly, With profits reinvested In the fund or in new stocks.
million, the institutions would of return. Take advantage of
TWITS is a model 1997, then proceeded to tumb le of the tech stocks selling at 100 come piling in. 1snickered at the reduced prices ofTWIT$
established by Wired, 15.3 percent to a bottom on times earnings or 20 times sales the $1 billion cutoff point when stocks to the extent that you
not an officia lly
traded portfolio. April 2, before climbing again. were in communications and I should have been listening can; that is the intelligent inves-
Michael Murphy is The correction came earlier than the Internet. I thought these harder. What this seemingly tor's response to a correction .
a professional money
manager who may
I'd expected. Caught off-guard, stocks would have soft March bizarre statement meant is that Believe it or not, before long
have a personal inter- I asked myself three questions: and June quarters due to weak the institutions are managing people will be griping because
est in stocks lilted in Why did it happen? foreign markets. Many compa- so much money, they cannot they did not buy when they
TWITS or mentioned
in this column. Should I change my investing nies preannounced poor quar- afford to look at stocks with had the chance.
Wired readers who process? ters and took a beating. market capitalizations under
use this information Is there a way to take advan- How did the communications $200 or $300 million . A whole TWITS
for investment
decisions do so tage of the situation? sector drag down PC-related class of stocks have been aban- I am going 100 percent invested
at their own risk. The last thing an investor stocks? Momentum mutual doned to the retail network, by buying 24,000 shares of
should do is distill rules from funds suffered sharp drops left to independent brokers Informix, the leader in object
recent experience and blindly when their 100-times-earnings and ind ividuals. And I owned relational database manage-
apply them to the future - this stocks plummeted. When inves- too many of those stocks. ment systems. The market
is rearview-m irror investing. tors started redeeming shares, cap italization is more than
In analyzing market history, you managers who had been run- Next, question your $1 .10 bill ion and the stock
can always find some invest- ning with little or no cash had investing process is down 77 percent from its
ment strategy that worked. And to sell anything they could - The inflows to professional high last September. __ •
just as you do, it stops working. including PC stocks. money managers have been
My second mistake goes back gigantic over the last five years. Michael Murphy is a money man-
First, ask why? to the recovery following the Demographics suggest there ager who publishes the California
The market entered 1997 with market sell-off last July; large will be no slowdown in the next Technology Stock Letter in Half
PC-related stocks - computers, stocks in most industries rallied five. While I'm not ready to call Moon Bay, California.
www.etrade.com
Call 1-800-STOCKS-3
D E D U C T I B L E J U N K E T 5 Edited by Jesse Freund
AUGUST 22 =~",",-..;;;;;:..J. 19 20 21 22 23 24
Fossil Fuel for Thought then this freedomfest should ring true. Become an Internet rebel
The Burgess Sha le is a rock nental margin of North date ancestors of primates. - or learn how to nab them - at this Electronic Privacy Informa-
formation high in the Cana- America. Buried during Appropriately, Digital Bur- tion Center-sponsored event, featuring speeches by privacy pro-
dian Rockies. More than half an underwater avalanche, gess conference orga nizers vocateurs David Banisar and Simon Davies. Reg istration: US$250.
a billion years old, the fossils the Sha le's fossil bed was have planned a field trip to Contact: + 1 (202) 544 9240, email [email protected], on the Web
found here were discovered preserved under fine mud the Sha le foss il beds, where at www.privacy.orglpi/conferencelbrusselsl.
in 1909 by Charles D. Wal- and anoxic cond itions. As no collecting is permitted
Out on the Range
cott. Today, it's a premier a result, the remarkably and travelers must be accom-
September 23-26 TED Technotainment; New York. Contact: email
paleontological research detai led remnants depict a pa nied by a guide. If you're
[email protected] .· October 11-13 Mixed Messages: Images, Text, and
area, offering a pristine sl ice clear snapshot of t he evol- averse to strenuous hiking,
Technology; Charlotte, North Carolina. Contact: email tcspain@email
of life from the Ca mbrian ution of mu lticellu lar organ- don't worry: an alternate trip
.uncc.edu.· October 12-17 IEEE Conference on Universal Personal
explosion. isms. The Burgess Shale to a loca l museum will un-
Communications; San Diego. Contact: email [email protected].
This hig h mountain pass houses the skeletons of earth plenty of pa leontolog-
was once submerged near precursors to all major life- ica lly interesting artifacts.
the equator on the conti- forms - including the chor- - Jesse Freund. Got a good junket? Email [email protected].
•
Fresh, inviting and full of promises: the future at Smau is for you to Milan Fair, October 2-6, 1997, 10 am - 7 pm.
harvest. A future where computers, telecommunications and media are
integrated to help us live and work better. Smau is the largest Open days
Information and Communications Technology (leT) exhibition in Italy, (free entrance for forei~n visitors
and the fall's pre-eminent trade show in Europe in this sector. The place on all five exhibition
where you can sample the bounty of new and exciting technologies.
On Thursday 2, Saturday 4 and Sunday 5 October, Smau is
open to everyone. For three days, Smau '97 is your chance to gather all
of digital technology's latest offerings and solutions. New products, Smau: tel +39 (2) 28313.454 - fax +39 (2) 28313.213 - www.smau.iVmageliano
exhibits and conferences for you to get a taste of the future.
On Friday 3 and Monday 6 October, Smau is open to the trade.
For two days, Smau '97 will be reserved exclusively for those in the leT
trade in search of new, fresh business opportunities. Fourteen specializ-
ed areas - as well as seminars and workshops - to make professionals and
business meet.
At Smau '97, the future is ripe. Just reap it.
Style i s great. But al l the style in the wor ld won't help you see better. And Revo i s all about seei ng bette r.
Us ing l ens techno l ogy adapted f ro m the NASA Space Prog ra m, Revo@sunglasses are able to selectively filter
light. The result is enhanced vision through better contrast, true colors and optical clarity to improve your
vision i n any condit i on. Inci de ntally, Revo sung l asses will also make you look good. Not t hat it' ll real ly matte r.
the "B loodsucking the Private Secu ri ties on the other hand, con- o
stay on the ground.
Scumbag" (Wired 4. 11, Litigation Reform Act eluded t hat it is too early
Meanwh ile, both
racers face stiff com- page 134) behind Prop- of 1995 already limits to gauge t he effects of
petition from Rosco osition 211? Well, that shareholder lawsu its the reform act and that
~
McG lashan's Aussie ballot measure, wh ich by imposing higher the proposed leg islative z
if Breed love and Noble victorious against 211, and Joseph Kennedy in Lerach's words,"elim- o
crash. And 50 the q uest has thrown its we ight (D-Massachusetts). inating t he ability of
for Mach 1 continues. behind proposed Preemption support- defrauded investors to
federa l legislat ion. ers cite the resea rch of f ile su it in stat e court ."
"z
The movement for Stanford law professors Of course, t he new law ~
o
un ifo rm standards Joseph Grundfest and wou ld also elim inate ~
v
leg islation - a k a pre- Michael Perino, whose Lerach's ability t o rake ~
emption legislat ion - report calls for "a sys- in millions suing Silicon
woul d fo rce most tematic review of t he Valley compa nies for
securities fraud class preemption issue" securit ies fra ud.
Preemptive Blocking
Even before the Supreme Court
I rn a few weeks, the Supreme
Court is expected to strike
down the Communications
that establishes,a consistent
way to rate and block online
cont~nt. Pies doesn't target any?
on government-sponsored Inter-
'net r~ulation schemes. Yet
issues its CDA ru ling, Represen- Decency Act in the name of the pa rticular category of speech. It heyhave overlooked t he most
tat ive Joseph McDade (R-Penn-
First Amendment. No doubt the Instead, private agencies will tmubl ing form of online regu-
sylva ni a) has introduced HR
use PICS to develop their own lation: that imposed by chang-
1180, the Family-Frien dly Inter-
net Access Act of 1997. The bill
By awrence Lessig content rating schemes. The ing the architecture of the Net.
would re quire ISPs to p rovide victory will prompt a great deal Christian Coalition, for example, Software code - more than law
content -screeni ng software "to of celebration. Yet I wonder if could have a rating system, as - defines the true parameters
pe rm it the custom er to limit
we'll be happy in the world the could tile /ACLU. Parents would of freedom in cyberspace. And
access to material that is unsuit-
ab le for children," adding that
decision will leave behind. While then select the content rating like law, lftware is not value-
"such softwa re shall be pro- many think that efforts to "regu- systems they want to use. In neutral.
vided either at no charge or late" speech in cyberspace will this way, PICS is viewpo int- The same point co uld be
for a fee that does not exceed be crippled after the CDA goes "neutral." It doesn't discrim inate made about other cyber rights
th e cost of such software to
down, the Court's ruling may among filters or rating systems; issues. While Bruce Lehman's
such provider." Meanwh ile, Texas
is considering a sim ilar measure
have the opposite effect. it supports the Nazi Party as efforts to expand the legal rights
that would apply on ly t o ISPs Washington pundits expect much as the Jewish Defen se of onl ine copyright holders are
operatin g w it hin the Lo ne Star Congress to propose a "Son of League. currently in limbo, technologists
St ate. CDA" soon after the Court issues However, no technology is such as Mark Stefik from Xerox
its decision. But instead of trying truly neutral, and PICS will have PARC now predict that the Net
For 007 Only to restrict access to a specific an effect. (See "Put on the Red is moving toward t he use of
Am erica's crypto po licy may be categ ory of speech - "indecency" Light," Wired 5.03, page 127.) "t rusted systems" - architect ures
a mess, but Brita in's is a d isaster.
or "pornography" - CDA II will The PICS filter can be imposed that facilitate perfect control
The latest UK encryption pro-
posal makes it clea r t hat t he
likely mandate the deployment at any level of the distributi on over the online use and distri-
Brit ish government doesn't wa nt of technologies that allow par- chain - at the level of the indi- bution of copyrighted material.
its citizen s usin g crypto t ec h- ents t o select the types of vidual user, the proxy server, the But what t hen happens to the
nol ogy. Sect io n 72 of t he plan speech they want to block. By ISp, or the nation-st at e. "Neutral" fai r-use rights the law now guar-
would "prohi bit an orga nization
sh ifting the burden of censor- or not, PICS will have a deva s- antees ? The question is not
from offerin g o r provid in g
encrypt io n se rvices to t he UK
shi p f rom online publishers to tating effect on free speech all whether law will do enough to
public without a license . . irres- individua l users, the legal code over the world. protect intellectual property, but
pecti ve of w hether a cha rge is w on't be the censor anymore; As part of the Web's infrastruc- whether code will do too much .
made for such services," addin g inst ead, software code will do ture, PICS will be an extremely This has prompted University of
that "it may be necessa ry t o the censorial dirty work. versatile and robust censorship Pittsburgh law professor Jul ie
place restrictions on th e adver-
This alternative is often tool - not just for parents who Coh en to pen what others have
ti sing and marketing of such
services." Read all about it at praised as a "private" or "user- want to protect their kids, but called the Cohen theorem: One
www.dti.gov.uklpubsl. empowering" solution to the for censors of any sort. PICS has a right to hack t rusted sys-
indecency problem. URL-block- wi ll make it easier for countries tems in order to defend tradi-
Promoting Privacy ing software such as SurfWatch like China or Singapore to "clean tional rights of fair use.
After a long silence, t he Clinton or Cybersitter, which works by up" the Net; it makes it easier I don't take issue with the
administratio n has released restricting access to specific for companies to control what valu es inherent in any one pa r-
a policy pa per tha t considers
addresses, was the first version their employees can see; it ticula r system of code. My crit i-
ways in w hich Uncle Sa m can
of thi s idea. More recently, in makes it easier for libraries or cism is directed against those
help protect privacy in cyber-
space. The repo rt , "Opt ions response to cyberporn hysteria, schools to prevent patrons wh o thin k about cyber regula-
for Promoti ng Privacy on the the World Wide Web Consor- from viewing controversial sites. tion so lely in term s of "law."
National Information Infra- tium has developed a sophisti- PICS makes censorship easy Laws affect the pace of tech -
structure" (www.iitf. nist.gov
cated technology called the because it embeds the tools of nological change, but the stric-
/ipc/privacy.htm) eva luates pro-
Platform for Internet Content censorship into the root archi- tures of software can do even
posa ls that seek to "maintain
an optimal ba lance between Selection, or PICS. Blocking tecture of online publishing . more to curta il freedom . In
personal privacy and freedom software is bad enough - but As HotWired columnist Simson the long run, the shackles built
of information." (Strangely, the in my view, PICS is the devil. Garfinkel has described it, PICS by programmers may well
study never mentions the word PICS is an HTML standard is "the most effective global constrain us most.• • •
"encryptio n.") Public input is
t hat makes it possible to filter censorship technology ever
welcome - send comments to
bernstein_ m @al.eop.gov by material on the Net. It is not designed." Lawrence Lessig (Iessig@pobox
June 27. a fi ltering technology; rather, This kind of talk makes cyber- .com) is a professor at the Univer-
PICS is a labeling standard activists uneasy. For the most sity of Chicago Law School.
©1997 U.S. Robotics. All rights reserved. U.s. Robotics, the USRobotics logo and Sportster are registered trademarks and Courier; x2 and the x2 logo are trademarks of U.s. Robotics. All other product names are used for
identification purposes only and may be trademarks and/or registered trademarks of their respective companies. Product specifications subject to change without notice. 5.14.97 #2439
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email: [email protected]
E LEe T R 0 5 P HER E
By Peter Katel
H in Mexico's second-largest city, Gua-
dalajara, only a couple of years ago:
on the top floor of a two-story office, Con-
treras and Oscar Suarez are manning their
A builder telephoned in an order a day stations. The ambience is ops-room generic,
or so ahead, two days in advance for big with five screens - including a 19-incher
jobs. He specified a time, knowing it was with a glowing map of the city - and half
basically theoretical, depending on an end- a dozen phone sets.
less array of variables - weather, traffic, It's half past twelve, and Contreras is
a missing receipt, fielding a request: a load of ready-mix in
the number of other 40 minutes for a new gas station. No hay
orders the plant had problema. A satellite-linked GPS system
to try to fill. Trucks pinpoints three Cemex trucks on the road,
got lost - up to 140 one of them right in range. Still talking,
might be on the road Contreras does a quick check on the cus-
at a time - walkie- tomer's billing status. Then he taps a few
talkies conked out, keys, the instructions go out to the onboard
ill-financed projects computer in a truck near the site, and the
shut down with their concrete is on its way.
foundations half Over on Suarez's side, Alarma flashes
poured. Penalties or onscreen in white letters: a delivery is due
not, on delivery day in 30 minutes, but the customer hasn't
half of the customers called to confirm. Suarez glances at the
canceled or resched- city map, then goes back to some paper-
uled their orders. The work: If the builder calls, there's a truck
bottom line: tons of available. If he doesn't, the plant will
(emex - with satellite costly cement rumbling around town with automatically be notified to cut back the
links, expert systems, nowhere to go, even as builders were lucky rest of the day's production. Any dispute?
and a computer in every to get delivery the right day, let alone the The customer's welcome to come by and
right hour. "You tried to stay on top, but listen to a Teac digital recorder play back
truck - is confounding
something would always get by," recalls Ale- not only his original phone conversations
old ideas about the
jandro Contreras, a veteran dispatcher with with the dispatchers, but - like a cockpit
lines that separate the
the local subsidiary of Cementos Mexicanos voice recorder - everything said in the
world's info haves and - Cemex for short. "When the phone rang, operations room. On the other hand, if
have-nots. it was usually someone who was upset. a truck is more than 20 minutes late, it's
You had to sit there and take it - let the 20 pesos (about US$2.50) off for each
customer blow off steam - then try to nego- cubic meter, about a 20 percent discount.
tiate a solution. Hijole! Oh, man! When To promote the offer, Cemex has even
the phone rang, sometimes I wanted to printed miniature pizza boxes labeled
just not answer it." with a slogan that pokes a little fun at the
Here's how things worked in the same local Domino's franchise: "Now, the con-
city one afternoon this March: crete is faster than the pizza."
There are probably stranger places to see network for in-house training and video- comfortable old oligopolies to sharp-edged
the latest in complexity theory in action, but conferencing. A local call from virtually foreign competitors. Added to that was hair-
delivering cement in Mexico is a pretty good anywhere on the planet hooks traveling raising economic instability - the kind of
start. Cemex is a company on a high tech executives directly into the companywide roller coaster that, in 1995, sent Cemex's
roll that has carried it in scarcely a decade international phone system. home-market sales plummeting 50 per-
from a sleepy perch in northern Mexico to But what has happened in the Guadala- cent. Fortunately by then, more than 60
its place as the world's third-largest cement jara control room goes past all that. What percent of the company's revenues were
company. Its 20,000-plus people, 486 plants, Cemex is looking for now are ways to adapt coming from abroad, including Europe,
thousands of vehicles, and fleet of freight global technology to the developing world's the Caribbean, and South America. Any
ships move more than 50 million tons of essentially limitless range of local problems. doubts about the wisdom of spreading
the stuff annually in 60 countries - includ- Complexity theory is one answer - systems the risk through globalization fell away.
ing places that make Guadalajara look like that take uncertainty for granted and allow The problem was keeping control, espe-
Geneva. And in doing so, Cemex is con- solutions to evolve, rather than trying to cially in a company used to being run on
founding ideas about the lines that suppos- rigidly engineer them. Ad hoc options in a short leash from its Monterrey headquar-
edly separate the info haves of the world place of schedules. On-the-spot decision- ters. "Lorenzo is one of those people who
from people like Alejandro Contreras and making instead of hierarchies. Those kinds sits up at the top and believes if he screams
Oscar Suarez. of strategies are not unknown in the main- loud enough he'll get results;' says Kenneth
Cemex has its First World operations stream corporate world - companies like Massey, a 55-year-old American who began
- through astute acquisitions, it's now GM and Citicorp use complexity-based sys- his career south of the border two decades
Spain's top cement supplier and has a US tems for everything from streamlining man- ago as head of the University of Monterrey's
subsidiary based in New Braunfels, Texas. ufacturing to keeping financial portfolios Department of Information Sciences, later
But it specializes in places that lack highly abreast of market waves. Cern ex's leap is jumped to private industry, and eventually
developed road systems, solid telephone to apply them to parts of the world where joined Cemex in 1992. "He was getting the
idea that he couldn't shout much louder
and that he couldn't believe everything
In parts of the world where complexity people were telling him."
Massey and Zambrano were well aware
- if not outright chaos - is the defining characteristic, information technology was the only way
to keep control of a company with global
the rewards for creating order can be great. horizons and revenues growing 20-plus
percent a year. To keep growing in a com-
networks, and legions of well-educated complexity - if not outright chaos - is the modity business, where you compete on
workers - where surviving in the construc- defining characteristic. And where the price and service, computers had to be
tion business is like keeping one's head rewards for creating order can be great. deployed as more than industrial-strength
above water in a raging sea. Where equip- calculators. But Zambrano also homed in
ment breaks down, workers can't get to the Amazing quiet on one of Massey's pet ideas: the impor-
site, and exchange-rate fluctuations jack Cemex executives will dutifully tell you that tance of a system that enables employees
up supply costs. Where competing becomes the idea of going high tech came from chair to make - and keep - commitments. "He
a matter of showing customers that you can and CEO Lorenzo Zambrano, a 53-year-old asked me what kind of promise I was ready
save them from uncertainty. Where reliable Stanford MBA whose grandfather consoli- to make. I said, 'I'll return my salary and
information has real scarcity value. dated Cemex as a modern company in the waive any indemnization, and I'll sign that
A lot of that is Information Technology 1920s. Company lore portrays Zambrano in blood.' He said, 'You don't have to sign
101. A data network that uses a combi- as a cyber whiz who goes through his Lotus- anything in blood. Pero yo tengo Zarga
nation of local and international carriers, Notes email while he flies, then jacks in memoria. (But I have a long memory).'''
plus Cemex's own satellite system, hooks his IBM ThinkPad to check on his far-flung Shortly after Massey joined Cemex, he
up every plant and office, providing streams operations wherever he touches down. took a dozen company executives on an eye-
of real-time data on everything from daily In fact, Cemex had basically no choice popping trip to the Memphis headquarters
sales and output to truck oil-change sched- but to go global - and fast. Even before of another company facing delivery prob-
ules. Technical flying squads get newly NAFTA applied the coup de grace three lems: FedEx. There, along with the flashy
acquired subsidiaries online in only a years ago, Mexico's centuries-old protec- logistics, was a deeper message: the value
few months. There's a private satellite TV tionist walls were crumbling, exposing its of delivering perfect service, what came
to be known at Cemex as "impeccability." Flores says. "Only a free man can make six to eight months of conversations. We
They also paid a visit to what seemed commitments." And one with a clear pic- realized that we had to reinterpret what we
to be an odder choice: the fire-ambulance ture of what's going on. were doing." Resendez adds, "We started
division of Houston's 911 operation. "We by asking, What is it we want?" Prieto de la
were amazed at how quiet it was;' says The conversation Fuente says, "We were searching for anom-
Homero Resendez Saleh, a slender, baby- For all the money Cemex has spent on alies and examining our conventional wis-
faced computer scientist who heads Cemex's information technology - an estimated dom: 'We have to schedule deliveries one
Center for Business Processes. "We won- 1 percent of its US$3 billion annual rev- day ahead of time.' Why? 'Because that's the
dered, 'How can they be dealing with enue - the first thing its executives want way you do it.'"
emergencies?' The answer was that what to say is that none of this is really about
was an emergency for us was routine for 19-inch monitors or digitized truck sched- Alarm bells
them." Lessons? The system got the nec- ules. Raul Prieto de la Fuente, part of Ask a Mexican to pick a likely city for inno-
essary information from people quickly. the company's internal consulting branch, vation and Guadalajara won't be the first
It pinpointed available resources in real even disses computers as ''fierros.'' Simply choice. Perhaps Mexico City, the country's
time. And it gave operators on the spot translated, it means "hardware;' but the power center, or Monterrey, home to Cemex
- not distant managers - the authority word is more archaic - a term you'd use and a host of other powerful corporations
to respond instantly. for horseshoes or pipes or guns. The point - places embodying capitalist force and state
Massey, who left Cemex amicably last made is that the Guadalajara ops center's might. As for Guadalajara and the surround-
year to go into private consulting, also machines might as well be a pile of rusted- ing state of Jalisco, they are, by Mexican law,
expanded on the idea he had broached out filing cabinets for all the importance the source of all tequila.
with Zambrano: the paramount import- that Cemex's philosopher-engineers attach But there was another reason Guadala-
ance of commitments as a way to cut to them when they are deep into what they jara was the perfect laboratory for Cemex.
through chaos and uncertainty. To back call "the conversation." Business is down 60 percent since the '94
up that concept, he brought in Business In one guise or another, the conversation crash. Some 50,000 new houses sit empty.
Design Associates, an Alameda, California- - an ongoing process of top-to-bottom self- The 140-truck fleet Cemex once had on the
based consulting firm whose ideas were examination - is standard-issue late-20th- road has shrunk to 20. In this climate, every
customer and every order counts. But if
a radical new project goes horribly wrong,
Cemex's infowarriors radiate the sort of intellectual it's not a company killer.
The mission in Guadalajara was to build
energy and engagement that one expects from a system that could surf the complexity by
making each ready-mix truck as indepen-
scientists or university professors or political activists. dent as possible - in effect, an autonomous
agent cruising the city, waiting for orders.
starting to circulate through the business- century consultant-speak. But the idea has Instead of stationing an order taker at each
process subculture. BDA's Chilean-born clearly struck an eager chord with Cemex's plant, Cemex would have just one central
founder, Fernando Flores, has the perfect cadre of information warriors. Indeed, ops room for the whole city. Most impor-
background for offsetting fears of yanqui sitting around a table at one of Guadala- tant, instead of struggling hopelessly to keep
high-handedness: the economics minister jara's power-breakfast haunts, Prieto de la to a fixed schedule, the goal would be to
in Salvador Allende's ill-fated Socialist Fuente and his colleagues radiate the sort keep enough options open to handle any
government at age 30, he spent three of intellectual energy and engagement that likely request. Says Massey: "If I can pre-
years in a military prison, then went into one expects from scientists or university dict where the orders are coming from
exile, ending up pursuing a self-designed professors or political activists. and can maintain random distribution of
PhD in management, linguistics, and "Conversations," Prieto de la Fuente trucks, I should always be able to have one
philosophy at UC Berkeley. The core of tosses out, "are where things are invented." close to where it's needed. If I can have
Flores's message: successful systems are I look at him quizzically. "People convers- a chaotic distribution of vehicles, then I'm
driven by loops of people working to ing about what they do and what they can really trying not to control chaos, but to use
fulfill commitments - say, getting a truck- do better. That's how you find out where it to my advantage."
load ofready-mix concrete to a certain you need to focus your efforts." The foundation for what Cemex calls its
building site at 1:35 p.m. Francisco Perez Madero, operations man- Sincronizacion Dimimica de Operaciones
"No machine can make commitments;' ager in Guadalajara, chimes in: "We had is a set of business-process software and
~
~
MINOLTA
0 1997 Minoha Co., Ltd., Osaka, Japan. PageWorks and "There's NO image we can't improve- are trademarks
Minoita Co., Ltd. All other trademarks or registered trademarks are the property of their respective companies. Infonnatlon ._ •• "., ."._~~ 10 ""'"'0'' '' ''''''''
E LEe T R~ S P HER E
expert programs painstakingly gleaned by Does it work? That is, does it work every terrey. The city doesn't get extensive treat-
a team of Cemex specialists during nearly day, in the field? Francisco "Paco" Rivera, ment in guidebooks; people visit Monter-
a year of meetings - Suarez counted 40 in a Cemex programmer and troubleshooter rey for business, not Kodak moments. It's
all - in which the Guadalajara crew were visiting the Guadalajara ops room, jacks not popular, either, among Mexico City's
grilled on the realities of their jobs: Thurs- in his IBM ThinkPad and calls up Cemex's chattering class, for whom northern Mex-
days and Fridays are busier because build- South America network. In the first half of ico has always been viewed with suspicion
ers like to let concrete set over a weekend. March, the company's low tech Venezuela as a sort of 51st US state run by corporate
The summertime's afternoon rains mean operation made 771 deliveries, 34.4 per- types who wish that the border were moved
more morning deliveries. ''You throw linear cent on time. By contrast, in Guadalajara south. Such people do exist, but if any lurk
programming out the window;' says Massey. in March of last year - with the system in Cern ex, they don't set the tone.
"The time it takes to go from point A to point barely six months old - 97.63 percent of Gelacio Ifiiguez Jauregui, Cemex's vice
B is a function of experience. What you're 1,365 deliveries were on time, within 10 president of information technology, is as
putting together is a world of judgments, minutes ofthe promised hour. This year, polished as any Mexico City sophisticate -
not a world of facts." with business creeping back toward nor- a product of an old-fashioned private school
Fed with streams of day-to-day data - mal and the number of deliveries doubled, system that believes in turning out well-
customer orders, production, traffic prob- the on-time percentage is even higher - rounded leaders. A gourmet cook and a
lems, roadwork in progress, even changing 98.15 percent. And plans are already being connoisseur of Colorado's ski slopes, he's
weather conditions - the result is what soft- made to expand the Guadalajara experiment spent his entire career designing and run-
ware designers call an adaptive system, one to Monterrey and Mexico City. ning information systems - always for
that actually gets smarter the longer it runs. Not everyone is entirely enthusiastic. Mexican-owned companies. Were Cemex
Operating over a PC-based LAN, its only Hector Javier Arenas Novoa, a grizzled swallowed up by a foreign competitor, he
really unusualfierros are the book-sized driver and local union chief, says that if says, "you're opening up an opportunity
onboard computers and GPS relays that customers are happy, they order more con- for Mexicans to works for maquiladoras"
sit by each driver. The machines, made by crete and everybody benefits, but some of - border-area assembly plants. "That's not
the California-based firm Distributed Net- the younger guys have complained: Why what I want to do." It's something Ross Perot
works, have a screen for ops center mes- does the company have to know where I am might keep in mind: free trade is a lot scar-
ier south of the Rio Grande.
Ifiiguez's idealism may sound odd in a
Forget about paving paradise to put up a parking lot: business that, for First Worlders, conjures
hard-hatted guys paving paradise to put
in Chiapas, in Peru's squatter cities, in the open-sewer up a parking lot. But in Cemex country,
slums of Port-au-Prince, cement is the stuff of dreams. cement and concrete mean roads, hospitals,
sewers, power plants, and water systems.
In Chiapas, in Peru's squatter cities, in the
sages and customized buttons: "Leaving every single minute? But as he waits for open-sewer slums of Port-au-Prince, cement
plant" or "Arrived at site," plus a laconic a new load in his air-conditioned eight- is the stuff of dreams.
"Customer not ready." The data meshes wheeler, Arena Novoa makes it clear that A lot of Cemex's know-how originated
seamlessly with the rest of the system. he isn't about to call any strikes over that. north of the border, but in the transnational
"If a route normally takes 15 minutes, The 16 Cemex trucks typically on the road era now upon us, it's also clear the so-called
and after 15 minutes the driver isn't in Guadalajara are already at least five developed world is losing its once-exclusive
there, we'll get an alarm," says Suarez. fewer than would have been needed before. claim on innovation and efficiency. Cemex's
The result is three integrated systems: And for anyone who asks whether that's phone net shames most global media com-
one for taking orders, another for check- a good idea in a country where 40 percent panies. The self-contained technologies
ing a customer's financial profile, and the of the breadwinners are jobless or barely that have been developed in Guadalajara
last for tracking software the ops room working, the answer is blunt: If we're not will work in places where many First World
dispatchers use. And the whole thing is competitive, some foreign corporation is companies would be scared to make a sales
accessible from any of the 30 PCs spread going to come in and eat our lunch. call. Who better, after all, to confront chaos
throughout the Guadalajara headquarters and inefficiency than those who've grown
- sales, accounting, maintenance - as well Hello, Ross Perot up with it? "Most Europeans and Americans
as through Cemex's global WAN by any Competition is the reality that Cemex's top don't distinguish Chile from Chiapas," Flo-
staffer armed with the right passwords. people deal with from their perch in Mon- res says. "And yet in big companies, even
W IR E D JU L Y 1 997 goD
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out with Cemex changing oil. His schooling could invent another conversation, one that
ended when he was 15. Now he's an inte-
grated systems manager making sure that
all trucks in Cemex's Pacific region are up-
could take us out of the running. So you
have to learn how to make distinctions
among conversations - and understand
DimiJge
to-date in their maintenance schedule. As
part of the deal, he's back in school too.
how the world is transforming itself."
A load of ready-mix, anyone? __ _
Scan DuaL
From ratcheting off oil pans to tapping
a keyboard is not a bad career path. But Peter Katel ([email protected]
something deeper is at work as well, cen- .com) is a correspondent in Newsweek's
tered on what William A. Orme Jr., a long- Miami bureau.
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Planned Parenthood
Golden Gate
The Shame of Java
By Dave Winer
find a niche where people don't already use software. In the main-
stream market there's no time to catch up.
All of which raises the real questions the tech press ignores: When
will Silicon Valley get the message that great software is created by
people, not companies? When will Silicon Valley's finan-
ciers set up corporate systems that serve the products, Perhaps only the rich can
instead of vice versa? And when will creative engineers afford to be truly frugal. The
stop selling their babies to the miserable, petty agendas wealthy have always needed
of small-thinking corporate credit-takers? something to separate them-
The future is not Java - it's still the Web. It's the plat- selves from the masses. When
form without the platform vendor. It's yours and mine resources were scarce, the
as much as Sun's.
Yes, you can build new things with Conspicuous Conservation
Java, but you can do that with other
By Talin
languages and in more complete envi-
ronments. In other words, if you have an idea, there's no well-to-do would deliberately
need to wait for Java to catch up with you. waste them, just to show they
Dove Winer ([email protected]) writes Web essays and editorial software. This could. But in this age of plenty,
piece contains excerpts from a series of essays he wrote about Java in April most of us in the industrial-
(www.scripting.com/specials/wiredJuly.html).
ized world live as no medie-
val kings could ever have
dreamed.
Hyperefficiency, however, is
still a scarcity. And, ironically,
even those who live simply by
The Power to Consume necessity have lost their edge
when it comes to economizing.
By James Ogilvy
Well-designed and expensive
A massive paradox plagues contemporary economics. state-of-the-art machinery, -
On the one hand, we insist that macroeconomic growth from thermodynamically effi-
demands increases in productivity. On the other hand, at cient washer/dryers and fuel-
the microeconomic level firms try to raise productivity by saving hybrid electric cars to
reengineering to reduce employment, which then affects resource-conscious smart
the macroeconomy by reducing unemployed workers' homes, can easily outscrimp
"As has been said i[1 various ability to consume what has been produced. less advanced tools. Thus the
ways, men are noisy, narrow-
band devices, but the ir nerv-
In the past, increases in productivity did not lead to over- concept of conspicuous con-
ous systems have very many capacity because foreign markets could be found for excess servation - being frugal in
parallel and simultaneously goods. National economies were open systems that could high style.
active channels."
export. But the global economy is a closed system for which Tolin ([email protected]) is a researcher and
- J. C. R. Licklider
increases in production must ultimately be balanced by toolsmith at PostLinear Entertainment.
increases in consumption. In other words, increases in pro-
ductivity (production per worker per hour) must be matched by
increases in consumptivity (consumption per consumer per hour).
Consider three components of consumptivity: first, the ability to
consume; second, the will to consume; third, the knowledge of how
to consume cleanly, wisely, and without waste.
The ability to consume is a function of the ability to acquire - that
is, purchasing power - and the ability to use. What is the difference "The problems that will plague
millennial man require that we
between raw consumption and consumptivity? We all know how to
restore the idea of evil, the idea
add; we don't all know how to use a computer. We all know how to of the sacred, to the center of
use a phone; we don't all know how to use the advanced functional- political life ."
- Jacques Attali
ity available over a T1 line. So the ability to consume demands not
only the cash one gets from a good job, but also the knowledge to
take advantage of what one buys.
Consider, for example, the difference between the wino and the
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wine connoisseur. The wino may drink more wine, but the connoisseur
does more for the economy through the ripple effect, employing more
people, including vintners, wine stewards, and food journalists. While
the wino's absolute consumption may be higher, the connoisseur's con-
sumptivity is higher.
If we want the economy (rather than the state) to do the job of rais-
ing purchasing power, then we need to find a way to accelerate the
velocity of exchange by raising consumptivity. Yet raising
consumptivity requires not only purchasing power, but Despite the success of multi-
also the will to consume - namely, desire. player mayhemfests like Duke
In addressing this second component of consumptivity, Nukem, game developers need
we have to acknowledge that plenty of people simply to ask themselves how long
don't want much. Even if they have the purchasing power, they can milk motivation from
you can't get them to buy more consumer goods, or expe- the same old mutant-zombies-
riences, or services. Yet this non-
consumption reduces the velo- You Own Your Own (S)Words
city of money and restrains the
ByG.Beato
wealth-enhancing capacity of
the economy. Forget about the argument that such behav- attack formula. Well before
ior helps the economy by increasing savings rates and "fast, free, guiltless killing"
investment in productive capacity. What good does it do was a warm twitch in some
to produce more goods that don't get consumed? Such SegaSoft marketing exec's
productivity merely builds inventory and induces over- loins, the wrath, vengeance,
capacity, leading to subsequent plant shutdowns, fallow fury, rage, and madness pro-
"Frightened by the accelerat- fields, unemployment, wage reduction, and a decline in mised by the HEAT gaming
ing speed of technologic al the power to consume. network already had bubbled
change, d istressed by the loss
of disposable income, worried Beyond the ability and the will to consume, there is the over in other digital realms.
about a future without jobs, knowledge of how to do so cleanly and wisely. The classic The Well, for example. So why
and angry at the government, environmentalist protest to consumer-driven economic not combine the two in a bul-
the electronic self oscillates
between fear and rage." growth takes the form of this question: What if every fam- letin board (sorry, conferenc-
- Arthur and Marilouise Kroker ily in China buys a car? The earth lacks the carrying capac- ing) system where you can
ity to allow overpopulated, underdeveloped countries to rationally discuss both eso-
grow along the path laid down by consumers in developed terica and important issues
economies. Such growth is ecologically unsustainable. of the day - and, when you
A new understanding of consumption, however, needs just can't take it any more,
to be situated in the context of the transition from indus- blow opponents like the
trial economy to information economy. This third condi- Always Right Leftist and the
tion, the requirement for benign consumption, helps save Flippant Fop into tiny shreds
consumptivity from attacks against base consumerism. of deintellectualized meat.
It is a call for the sublimation of desire from materialism This would certainly make
to etherealism - fewer durables, more intangibles: experi- a more innovative - and com-
ences, entertainment, knowledge, wisdom. Fortunately, pelling - kind of language
this higher order of consumption does not obey the law game.
of constant conservation of mass and energy. The sublime G. Beata (www.soundbitten.coml) is a
is not a zero-sum game. Consequently, increasing consump- Son Francisco-based freelance writer.
--
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GREAT! YOU SAVED $10
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A HISTORY OF
THE FUTURE
1980-2020
BY PETER
SCHWARTZ
AND PETER
LEYDEN
WE'RE FACING 25
YEARS OF PROSPERITY,
FREEDOM, AND A
BETTER ENVIRONMENT
FOR THE WHOLE WORLD.
YOU GOT APROBLEM
WITH THAT?
W I RED JULY 1997
ABAD
MEME- a contagion, idea - began 'pread-
ing through the United States in the 1980s: .America is in
economies and the integration of markets, will drive the
growth through much of the rest of the world. An unpre-
decline, the world is going to hell, and our children's lives cedented alignment of an ascendent Asia, a revitalized
will be worse than our own. The particulars are now America, and a reintegrated greater Europe - including
familiar: Good jobs are disappearing, working people a recovered Russia - together will create an economic
are falling into poverty, the underclass is swelling, crime juggernaut that pulls along most other regions of the
is out of control. The post-Cold War world is fragment- planet. These two metatrends - fundamental technologi-
ing, and conflicts are erupting all over the planet. The cal change and a new ethos of openness - will transform
environment is imploding - with global warming and our world into the beginnings of a global civilization, a
ozone depletion, we'll all either die of cancer or live in new civilization of civilizations, that will blossom through
Waterworld. As for our kids, the collapsing educational the coming century.
system is producing either gun-toting gangsters or burg- Think back to the era following World War II, the
er-flipping dopes who can't read. 40-year span from 1940 to 1980 that immediately pre-
By the late 1990s, another meme began to gain ground. cedes our own. First, the US economy was flooded with
Borne of the surging stock market and an economy that an array of new technologies that had been stopped
won't die down, this one is more positive: America is up by the war effort: mainframe computers, atomic
finally getting its economic act together, the world is not energy, rockets, commercial aircraft, automobiles, and
such a dangerous place after all, and our kids just might television. Second, a new integrated market was devised
lead tolerable lives. Yet the good times will come only to for half the world - the so-called free world - in part
a privileged few, no more than a fortunate fifth of our through the creation of institutions like the World Bank
BUT THERE'S society. The vast majority in the United States and the and the International Monetary Fund. With the tech-
world face a dire future of increasingly desperate poverty. nology and the enhanced system of international trade
ANEW, VERY And the environment? It's a lost cause. in place by the end of the 1940s, the US economy roared
DIFFERENT through the 1950s, and the world economy joined in
MEME, ARADICALLY through the 1960s, only to flame out in the 1970s with
high inflation - partly a sign of growth that came too
fast. From 1950 to 1973, the world economy grew at an
OPTIMISTIC
MEME·
We are watching the beginnings of average 4.9 percent - a rate not matched since, well,
a global economic boom on a scale right about now. On the backs of that roaring economy
• never experienced before. We have and increasing prosperity came social, cultural, and
entered a period of sustained growth that could eventu- political repercussions. It's no coincidence that the 1960s
ally double the world's economy every dozen years and were called revolutionary. With spreading affluence
bring increasing prosperity for - quite literally - billions came great pressure from disenfranchised races and
of people on the planet. We are riding the early waves other interest groups for social reform, even overt polit-
of a 25-year run of a greatly expanding economy that ical revolution.
will do much to solve seemingly intractable problems like Strikingly similar - if not still more powerful - forces
poverty and to ease tensions throughout the world. And are in motion today. The end of the military state of
we'll do it without blowing the lid off the environment. readiness in the 1980s, as in the 1940s, unleashed an
If this holds true, historians will look back on our era array of new technologies, not the least of which is the
as an extraordinary moment. They will chronicle the Internet. The end of the Cold War also saw the triumph
40-year period from 1980 to 2020 as the key years of a of a set of ideas long championed by the United States:
remarkable transformation. In the developed countries those of the free-market economy and, to some extent,
of the West, new technology will lead to big productivity liberal democracy. This cleared the way for the creation
increases that will cause high economic growth - actually, of a truly global economy, one integrated market. Not
waves of technology will continue to roll out through half the world, the free world. Not one large colonial
the early part of the 21st century. And then the relent- empire. Everybody on the planet in the same economy.
less process of globalization, the opening up of national This is historically unprecedented, with unprecedented
consequences to follow. In the 1990s, the United States
Peter Schwartz ([email protected]) is cofounder and is experiencing a booming economy much like it did in
chair of Global Business Network and author of The Art the 1950s. But look ahead to the next decade, our parallel
of the Long View. Peter Leyden ([email protected]) is to the 1960s. We may be entering a relentless economic
a features editor at Wired. expansion, a truly global economic boom, the long boom.
GROWING
INTOLERANCE
• •
MORE RIGIDITY
OF THOUGHT
INCREASES POVERTY
GROWING ••
TOLERANCE MORE
INNOVATION
SPREADS AFFLUENCE
DECREASES POVERTY
ay we are in the midst of a 40-year boom_ Looking back, we can identify
US enters recession Corporate reengineering craze: downsizing and outsourcing Ecash arrives
in 35 percent of US
THE FUTURE HISTORY OF THE WORLD: ATIME LINI
California's Proposition 13 caps property taxes, starts nationwide tax revolt Public schools rapidly deteriorate
NANOTECHNOLOGY
BIOTECHNOLOGY
TELECOMMUNICATIONS
Macintosh introduced
off a flurry of activity in this field. By the turn of basically everything we made, we cooked, and such
the century, prize livestock is being genetically high-temperature cooking creates a lot of waste by-
tweaked as often as traditionally bred. By about products. The logic of the era also tended toward
2005, animals are used for developing organs that larger and larger factories, which created pollution
can be donated to humans. Superproductive ani- at even greater scales.
mals and ultrahardy, high-yielding plants bring Biotech, on the other hand, uses more moderate
another veritable green revolution to countries sus- temperature realms and emulates the processes of
taining large populations. nature, creating much less pollution. Infotech, which
By the end of the transitional era, around 2020, moves information electronically rather than physi-
real advances begin to be made in the field of bio- cally, also makes much less impact on the natural
logical computation, where billions of relatively world. Moving information across the United States
slow computations, done at the level of DNA, can through the relatively simple infotechnology of the
be run simultaneously and brought together in the fax, for example, proves to be seven times more
aggregate to create the ultimate in parallel process- energy efficient than sending it through Federal
ing. So-called DNA computing looks as though it Express. Furthermore, these technologies are on an
will bring about big advances in the speed of pro- escalating track of constant refinement, with each
cessing sometime after 2025 - certainly by the mid- new generation becoming more and more energy
dle of the century. efficient, with lower and lower environmental
Then comes the fourth technology wave - nano- impact. Even so, these increasing efficiencies are
technology. Once the realm of science fiction, this not enough to counteract the juggernaut of a boom-
microscopic method of construction becomes a real- ing global economy.
ity in 2015. Scientists and engineers figure out reli- Fortunately, the fifth wave of new technology -
able methods to construct objects one atom at a time. alternative energy - arrives right around the turn of
Among the first commercially viable products are the century with the introduction of the hybrid elec-
tiny sensors that can enter a person's bloodstream tric car. Stage one begins in the late 1990s when
and bring back information about its composition. automobile companies such as Toyota roll out vehi-
By 2018, these micromachines are able to do basic cles using small diesel- or gasoline-fueled internal-
cell repair. However, nanotechnology promises to combustion engines to power an onboard generator
have a much more profound impact on traditional that then drives small electric motors at each wheel.
manufacturing as the century rolls on. Theoretically, The car runs on electric power at low RPMs but
most products could be produced much more effi- uses the internal-combustion engine at highway
ciently through nanotech techniques. By 2025, the speeds, avoiding the problem of completely battery-
theory is still far from proven, but small desktop powered electric vehicles that run out of juice after
factories for producing simple products arrive. 60 miles. The early hybrids are also much more
By about 2015, nanotech techniques begin to be efficient than regular gas-powered cars, often get-
applied to the development of computing at the ting 80 miles to a gallon.
atomic level. Quantum computing, rather than Stage two quickly follows, this time spurred by
DNA computing, proves to be the heir to micro- aerospace companies such as Allied Signal, which
processors in the short run. In working up to the leverage their knowledge of jet engines to build
billion-transistor microprocessor in 2010, engi- hybrids powered by gas turbines. By 2005, technology
neers seem to hit insurmountable technical barriers: previously confined to aircraft's onboard electric
the scale of integrated circuits has shrunk so small systems successfully migrates to automobiles. These
that optical-lithography techniques fail to function. cars use natural gas to power the onboard genera-
Fortunately, just as the pace of microprocessing tors, which then drive the electric motors at the
power begins to wane, quantum computing clicks wheels. They also make use of superstrong, ultra-
in. Frequent increases in computing power once light new materials that take the place of steel and
again promise to continue unabated for the fore- allow big savings on mileage.
seeable future. Then comes the third and final stage: hybrids
ASIA
ASCENDANT While the end of the Cold War initiates
China slowly gathers force through the 1980s, until
the annual growth in the gross national product
consistently tops 10 percent. By the 1990s, the econ-
the waves of technology rippling through our omy is growing at a torrid pace, with the entire
40-year era, that's only half the story. The other coast of China convulsed with business activity and
half has to do with an equally powerful force: glob- boomtowns sprouting all over the place. Nineteen
alization. While it is spurred by new technologies, ninety-seven - a year marked by both the death of
the emergence of an interconnected planet is pro- Deng and the long-awaited return of Hong Kong -
pelled more by the power of an idea - the idea of symbolizes the end of China's ideological transition
an open society. and the birth of a real economic world power.
From a historical vantage point, globalization The first decade of the new century poses many
WIRED JULY 1997
along the time line. For example, a repercussions - look up again - the long haul. The civilization track
breakthrough in technology will- almost certainly will follow. Finally, is best viewed in the context of the
look up - affect the economy. As the there are civilization-level changes, entire 21 st century. What you see
economy shifts, social and political the mega changes that develop over here is just the start.
Humans land on Mars
World economy roughly in balance with nature Millennial generation comes of age
aggression treaty binds US, China, Europe, and Russia A t ruly global culture emerges The beginning of a global civilization of civil izat ions
First Global Environmental Restoration Convention World population stabilizes at 11 bill ion
ns
~Great Central African Crisis: 5 m illion d ie~ J~orld sust aining 6 percent grow
.. .. .. .. . . .. ...... .. ...... . . . . . . .. .... .. ..
Iitalian nation-state becomes first in Europe to
~rid cars fueled by pure hydrogen I IHi9hly diverse clean energy sourcesl
... . . . . . . . . . . . . . . . . . • ..
~Gene therapy for cancer perfectedl lone-third of 4,000 genetic diseases controlledJ IFirst desi
I I I
I
By following that forward motion, we jections. They give shape to a positive most fundamental has to do with the progression in these two tracks drives
can rough out possible developments in scenario of the future, the long boom. waves of technology rolling through the many of the changes in the economy.
the next couple decades. These are not The layered tracks in the chart below era . Almost equally important is the That's why the chart should be read from
outright predictions, but informed pro- show how key forces interrelate. The relentless process of globalization. The the bottom up as much as left to right
US tax coffers swell off booming economy First e-voting from home in presidential electic
Project Gutenberg complete, 10,000 books online Social Security and Medicare radically transformed to anticipate boomers
Widespread use of school vouchers Transformation of K-12 education Higher education radically reforms
Alan Greenspan retires, Fed lifts foot off brakes Health care industry booming on new biotech
US economy growing at 4 percent Wholesale transformation of automobile and petrochemical industries begins
Third stage of h
High-bandwidt
Intel introduces
Libertarian
Wired: You've been in the unusual position of advocat- we need to build large-scale Internet presences in the
ing more freedom of speech - as well as more govern- places they haven't been before.
ment involvement - on the Internet. Is that a paradox? So government has a role in building the Internet?
Malamud: It's really fashionable now to say that govern- If you look at how other infrastructures were deployed,
ment belongs in the "real" world and that cyberspace is everything from electricity to radio, you'll see that what
a new and different world, and therefore government we're going through now with the Internet isn't really
really has no role to play in cyberspace. But if that's the that much different than what we've been going through
way we look at it, we'll eventually end up with actual for the last 100 years. Sometimes the public loses the
anarchy, as opposed to what the Internet is today, which fight. In some places we end up with the city infrastruc-
is just kind of chaotic. I don't really understand where ture planning going dreadfully awry, with strip malls
that antigovernment belief system comes from. Tech- and huge freeways, and no public transit and no parks.
nology in itself is no guarantee of freedom of speech. Now the Internet is another infrastructure that has to
What could government do to guarantee our freedoms? be put into that mix.
Our personal freedoms can be protected by cryptogra- Can government help solve While many Internet pioneers have turned
phy like PGP. But patents have turned the fundamental Internet brownouts? their attention toward getting rich, Carl
technology behind cryptography, which we all need to There will always be traffic Malamud has remained focused on the
use every day, into private property. The government jams. You fools, it's under public interest. A passionate proponent
needs to get involved and reclaim those technologies construction! And it always of the public's right to access government
for all people. will be under construction, documents, the pugnacious Malamud
But the government is doing the opposite, trying to and you always will get those goaded the Securities and Exchange Com-
prevent the spread of strong crypto - unless law problems. But if it gets bad mission to make its data available online.
enforcement has a key to eavesdrop. enough - if service providers He founded the Internet Multicasting
That's just a naIve few in the government looking for are providing really bad Service, a nonprofit research group that
some kind of magic bullet. The FBI's saying, "Well, gee, service and there isn't an was in effect the first Net radio station,
it would be great if we had the key to every conversation. alternative - then maybe the transmitting live coverage from the floor
We could just turn on our magic little machine and - government's going to have of Congress. Malamud also was the force
boom - we'd have them." But that's not real police work, to step in and figure it out. behind the Internet 1996 World Exposi-
and that's not forensic science. Not having the magic key Where else should we apply tion, wresting cooperation from govern-
to the front door isn't going to make much of a differ- public money? ments and big businesses worldwide to
ence to any investigation. We must continue encour- lay down a new international pipeline
That's exactly why I think people have to be involved aging Net-oriented R&D - and set up a "Central Park" megaserver
with government. Around the world, governments are some government, some - in line with his vision of making free
defining the rules for the Internet now. If we don't speak corporate. It's critical that public spaces available on the Web. His
up and make our views known, then we end up with we keep pushing the R&D book on the exposition, A World's Fair
misguided legislation like the key escrow and digital envelope, because the stan- for the Global Village, will be published
telephony bills and Exon amendments. dards that end up coming in September. Wired spoke with Mala-
Are there any regulations you'd like to see introduced? out of that work - the World mud, who is now a visiting scientist at
Yes, spamming and mailbombing definitely ought to be Wide Web being the best the MIT Media Lab, about government's
crimes. If you knowingly transmit 10,000 mail messages example - are the result of a role on the Net.
in a one-hour period to a particular host, I ought to be long-term strategy. There was
able to call the police and have you arrested. a very long beta development period for Tim Berners-
Won't more government and more regulation choke Lee and the World Wide Web.
development of the Internet? We've talked about government. Does the Internet fos-
There'S all sorts of different degrees of government, and ter more participatory democracy?
if all you think about is a US federal government that's I don't think the Internet has ever been the kind of hap-
doing regulation, that's a really naIve view of government. py global collective where everyone did the best thing
Obviously, government does many other things - especially for everyone else. This is not the Rainbow Tribe. But it
at the local level. Working with the government at the local is an interdependent life - if I screw up my mail system,
level builds community, and the Internet is about build- then I screw up your computer, because all my mail
ing community. I think we need some true public-works bounces to you and fills up your temp drive.
projects, and they might be funded by a local government That may be the key aspect of the Internet - that what
group or a nonprofit funded by corporate donations. But I do can really affect you, and because we're neighbors
we damn well better learn how to work together. We may
Lynn Ginsburg ([email protected]) is ajrequent not like each other, but I'll certainly say hi when I see you
contributor to various print and Web publications, on the road, because otherwise you might get pissed off
including Wired, HotWired, NetGuide, and CNET. and let your dog loose in my yard. __ _
WIRED JU L Y 1997
W I RED JU L Y 1 997
oubters call the digital age dehumanizing, but where you have to present a body part to walk in the
GUNN CLUB Tech talk show host Moira Gunn on clueless politicians,
everyone from Edward Teller to weren't a lot of great corporations So you were not impressed by Bill Clinton and AI Gore
Scott Adams, Gunn, a former NASA before the industrial age, because yanking coax cable through a few high schools for
computer scientist, remains the they couldn't communicate plans NetDay?
grand dame of tech talk, broadcast- up and down. Napoleon's army Please. Don't come out here with your polo shirts and
ing over PBS to nearly 100 domestic showed how to organize a big group string wire through these schools when there are no
radio stations and to millions of of people to do anything. The key computers to hook them to, when we're letting teach-
listeners throughout the world over was coinmand and control. You ers go. It's inSUlting. I didn't hear enough philosophy
Armed Forces Radio. couldn't tell the whole plan to of education or enough sense of where they're going to
everyone, so you'd communicate send these kids.
only the part that was needed to get the job done. The Any guests who stand out over the years?
first modern corporations modeled themselves on this. Charlie Trimble, who invented one of the first hand-
But now that doesn't work; all the data is networked held GPS devices, told me about traveling in Africa on
and available to everybody. Decisions can be made at a the road coming north out of Nairobi. There's a big
far lower point in the organization. But people in their setup there - souvenir stands, food, a big sign saying
hearts still want to act like Napoleon. you've reached the equator. Charlie's friends are taking
How about on a societal level? Where can adjustments a picture of him with the new GPS when he looks
be made? down and discovers they're not at the equator! The
We can start by clearly differentiating between public GPS is showing that it's up the road. So they find the
information, which should be available to everybody, mayor of this little hamlet, and they explain about
and private information, which should be available these satellites going around the earth and everything
to no one. Information technology sometimes makes and tell him that the real equator is a mile up the
our lives a sieve. You should have to give permission road. The guy says: Oh, we knew that. But the parking
before somebody like TRW starts selling information up there is terrible. __ _
James Daly ([email protected]) is ajeatures editor Chat with Moira Gunn live Wednesday, June 25, at
at Wired. 6 p.m. PDT in the Wired Talk room at www.talk.coml.
M
onday night in Anguilla. The ceiling fan makes an
oil-starved groaning sound while blood-drunk mos-
quitoes dance in the churning air. My hotel room
has an impoverished look, with doors hacked out
of plywood and bumpy walls daubed with latex white. There's
no chair, no table, no phone, no TV, not even a lock on the door
- just two creaky old twin beds and a bureau that might have
been salvaged from a yard sale. To switch on the bathroom light
I must tighten a bare bulb in an antique porcelain wall fixture
that dangles from one screw; when I run water into the sink,
much of it leaks from the waste pipe onto my feet. Of course, for
US$35 a night I wasn't expecting a mint on my pillow - but here
I'm more likely to find a stray gecko.
Outside, a car approaches on South Hill Road, a narrow strip
of unmarked, eroded asphalt that runs the length of this island
in the British West Indies. The car stops, a door slams, and
snatches of manic chatter float through the heavy air: " ... dif-
ferential fault analysis ... hash functions ... Tep/IP on a proxy
server ... export licenses for triple-DES under ITAR.... "
Remote possibilities
The conference schedule is a killer: six or seven highly technical
presentations every day, from 8:30 a.m. till 12:30 p.m. In the
afternoons, though, there's nothing at all, because Cate and
Hettinga assume that everyone will want to be on the beach.
Here we are at a scenic cove where pirates, rum smugglers,
and slave traders once made landfall, and the ocean's vivid
W I RED JU L Y 1 99 7
W I RED JU L Y 1997
·........................................................................................................................ .
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~ ................... ~...... , ..................... ~. ... ..... ................;................................................................................................................................................................
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( 0 M PUT E R S
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ONLY TWO TOOLS ARE NECES- cisco. Today, the place is a huge
DIE •
ning of the 286. Now it's almost hundred dollars to install a new
SARY TO DISASSEMBLE A warehouse stuffed with a jumble worthless, except as scrap." Alas, Pentium chip.
COMPUTER: A PHILLIPS-HEAD of PC parts in the middle of upscale poor Yorick indeed. There is plenty of outdated gear
SCREWDRIVER AND THE FLOOR . Marin County. After turning up While some of the equipment is to go around, plenty to be dropped
Almost everything comes apart one of his favorite songs - "Mean pure junk, much of it will eventually on the ground, still more to be
with screws, but once in a while Machine" by The Cramps - Burgett's go into fully functioning machines thrown away. Computers don't die
you have to get tough and use ready to give me the grand tour. destined for schools and charities. anymore - they become obsolete.
the floor tool. James Burgett illus- First stop: a rubber trash can Burgett's center gives away 40 to Drives and monitors sometimes
trates. He grabs hold of the beige with piles of motherboards, VGA 50 free computers a month, each fail but can always be replaced. As
PC chassis I've been working on, cards, and Ethernet cards spilling with a one-year guarantee. On one for the electronics, even Intel can't
lifts it up, and drops the whole over the top. The container is shelf, there's a neat stack of a dozen really say how long its processors
fucking business on the concrete waiting for one of the center's 2400-baud modems bound for a last. And there's no market incen-
with a big crash. "You can't break more advanced interns - say, human rights organization in tive to figure it out, either, since
it," Burgett explains gently. "It's someone who can discern a serial Guatemala. The phone lines there the chips will probably outlive the
already broken!" connector from a Centronics con- can't handle high bandwidth, so machine's moving parts. Besides,
Burgett is a big bear of a man nector - to come along and sort these slow modems will be perfect. anyone who tries to study the life
with tight coils of hair held behind the circuitry into the wooden bins On another shelf, cannibalized span of an integrated circuit prob-
his head by a rubber band. We're that line the workshop walls. floppy drives wait to be swapped ably won't be around to see the
fixing broken and obsolete equip- Burgett pulls a hard drive from into machines with busted ones. results - we may be talking cen-
ment at Computer and Technology a scrap heap and, like Hamlet Over at his workbench, Burgett has turies. More often than not, the
Resource Centers International, holding aloft a skull, says, "Here's a discarded computer tower with machines in Burgett's warehouse
a nonprofit business he founded a 40-megabyte C8 251. Used to be no CPU. To stretch its budget a little run fine, but simply couldn't keep
four years ago in San Rafael, Cali- the standard of the industry at the further, The Dixie School, a local pace with the demands placed
fornia, 15 miles north of San Fran- end of the XT era and the begin- K-5, is paying the center a few upon them.
-
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YOUR NAME
HERE
YOURS.
Add extra spice to this year's Micrografx MI~~. National Center for Missing and Exploited
~
MISSIRG& Chili For Children Cook-off by adding
Cfftj.lfolf
C...ltb~'w Children-a worthy evening that just so
EXPLOITED
.C H I L D R E N
your name to a hot list of sponsors. Then W happens to be one sizzling good time. Call MICRO GRAFX·
get ready for Las Vegas, COMDEX Fall, and the premier charity lYJ for a sponsor kit to Bnd out about corporate sponsorships ranging
event of the IT Industry. It's the single-largest fundraiser for The ARECIl'EFORHOPE from $3,500 to $30,000. And show everyone your good taste.
Visualize Tufte
Short Attention ew teachers are as accomplished as Edward Tufte when it comes to
Span Theater F demonstrating why good design matters in the world. Tufte, a Yale
professor and the reigning guru of information design, has just pub-
he troubles holding up
T DVD - bickering among
the technology, entertainment,
lished Visual Explanations, the third installment of an acclaimed tril-
ogy. Like its predecessors, this latest book is a knockout.
and electronics industries over The philosophy is that clarity and excellence in the display of data
copyright, encryption, and almost inevitably leads to clarity and excellence in thinking. Tufte is
regional codes - have been big on show-and-tell: he presents dozens of illustrations from both the
more or less ironed out. The "do" and "don't" categories of information design, and then explains
first digital-versatile-disc in his straightforward and often witty voice why they succeed or fail.
players for TV hit the market Tufte tells of a mid-19th-century cholera outbreak in London, and
mid-March. On ly last year's how the medical investigator John Snow discovered the cause. By metic-
conflicts have led to a depress-
ulously mapping the location of each of the disease-related deaths in
ing dearth of film releases for
an affected neighborhood, Snow was able to determine that a single
the format.
Enter the Venice, California-
well on London's Broad Street was responsible for the epidemic. (Inci-
based Short cinemo journal. dentally, Snow's map also revealed a curious anomaly: residents near
DVD - with its high pixel res- the tainted well somehow avoided contracting cholera. Upon investiga-
olution, vivid detail, and mul- tion, he discovered these people worked at a brewery, which supplied
tiple channels - lends itself
to a magazine format, and
th is slick publication exclu- R.iUFiE
sively devoted to short-form
fXPLA.N
A.TIONS
2779, on the Web at www If you're a mystery fan, book a ticket aboard The Last Express - just Must, by Robert Zubrin: US$ 25. The Free Press: (800) 223 2348.
read all the newspapers, trust no one, and be sure to keep your com- "The Sign ificance of the Martian Frontier" and other papers by
.transparent. com/.
partment door locked. - Chris Hudak Robert Zubrin: on the Web at www.magick.net/mars/.
The Last Express for PC and Mac: US$39. Broderbund: +1 (415) 382 4700, on the Web at www
.Iastexpress.cam/.
WIRED JULY 19 97
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countries oth er t han the US during t he delivery of
international ord ers.
lIya Prigogine chal-
lenges Einstein and Newton in her
new book, The End of Certainty.
According to the author, quantum mechan-
ics works swimmingly in a deterministic
universe, where fixed rules govern nature.
So Low It's Insanel Great
But those laws of nature break down under E-commerce evangelists predict that minuscule charges for small-
time's chaotic influence, proving that the scale electronic transactions known as micropayments will open up
only sure thing, as Heisenberg observed,
is uncertainty. Release: August. The Free Press:
a host of new businesses, such as Java applet rentals, metered online
+ 1 (212) 632 4994. gaming, and per-article magazine subscriptions. Micropayment
i! Yoyodyne Entertainment
has developed a multiplayer chat-game
service providers, however, must first figure out how to minimize
overhead costs before they can offer true nanoscale commerce.
engine that scales to 250,000 users. In Digital Equipment Corp., the Maynard, Massachusetts, computing
Snowball Fight combatants cut deals and
giant, is readying release of the most promising microcommerce
form alliances, hoping to avoid the icy sting
of a wintertime projectile. Release: Summer. scheme to date. The key to the company's service, punnily called
Yoyodyne Entertainment: + 1 (914) 5919696. Millicent, is the use of third-party brokers. Here's the scenario: Shop-
. VDOLive is streaming pers buy scrip from certified brokers and trade the funny money
video that adjusts to avail- for products touted at Web sites. Online vendors, in turn, swap
able bandwidth. Version 3.0 will
scrip for cold cash with the same brokers. Shoppers need not create
reach the television standard of full-
screen video delivered at 30 frames separate accounts with many d Web sites, and vendors are
per second using 512 Kbps of band- freed from creating, main-
width. For a 28.8 modem, that trans-
lates to about 12 frames per second.
Release:July. VDOnet:+1 (415)8021850.
PhE!ofthe
new HighPoint
development in Romeoville, near Chicago, can now
enjoy the benefits of fiber-to-the-curb. Housing
units - and even local businesses - are connected
to a complexwide LAN. With throughput promised
in the 10 Mbps range, happy homemakers can order
pastrami sandwiches from the local deli on the
quick. Release: June. HighPoin t: + 1 (815) 293 3001 . transaction it supports, and Digital believes that using brokers will
help streamline its service. The company plans to allow for trans-
_ Kuala Lumpur's officials
J11USt!VedeCiied that proxy servers are actions of as little as one-tenth of a cent, with processing costs
passe - not to mention futile. The new expected to total one "millicent" for every penny spent.
censorship strategy: Singapore One, a
To win consumer trust and attract big-name Web sites, Digital
government-built and -managed intranet
- which promises fast service freed from must first negotiate trustworthy partnerships with respected banks
the Net's clogged pipes, and, not surpris- and credit card companies. If that happens, microtransactions have
ingly, plenty of whitewashed content
shackled by the country's perverse sense great potential.
of decency. Release: Summer. Singapore One: For one, publishers will discover intriguing new revenue models.
on the Web at www.s-one.gov.sgl.
Given a weekly business magazine's typical newsstand price, a one-
Blizzard Entertainment, dev- page article should cost about five cents, a feature article a quarter,
eloper the popular strategy games War- and a cartoon or photo about a penny. If sold on the Internet, col-
craft I and II, is readying the intergalactic
version. In Starcraft, three outer-space spe- umns and captions could reap a pretty penny - even collected one
cies vie for control of a faraway universe, cent at a time. - Jennifer Sullivan
and, as commander of the Terrans, the Pro-
toss, or the Zerg, you must forge civilization Release: Late summer. Digital: + 1 (508) 493 5111.
through interplanetary conquest.
Release: Summer. Blizzard:
+1 (310) 793-0600.
.." .."
The Congos Jose Missamou Archer Prewitt Lenny White
Natty Dread Rise Again Montuno ya Congo In the Sun Renderers of Spirit
Ras Records Rythmo-Disc CarrotTop Hip Bop
Rise Again is a remarkably apt While traditional salsa strug- Archer Prewitt is the sworn Much music has flowed since
title, since The Congas have gles on its home turf - under traditionalist of the loose, the late '60s, when Lenny
Various Artists returned 20 years after the fire since the early '80s by sac- experimental Chicago scene. White drummed Chick Corea
The Alan Lomax Collection: Southern Journey Volumes 1-6 classic release Heart of the charine salsa romantica - its A core member ofThe Sea and Return to Forever into
Rounder Congas, produced by Lee Perry. spirit thrives further afield. and Cake and the defunct history. Now, as a prod ucer,
lenny white
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an old slide style of letting the guitar finish each The Black Widows Various Artists Sugar Plant Various Artists
lyrical line. Spirituals were abundant in the South: Death by Guitar Anokha - Soundz of the After After Hours Audio Alchemy: Experiments
"Tribulations," a song by Estil Ball based on the Vital Gesture Asian Underground World Domination in Beat Reconstruction
Book of Revelation, is performed with gentle guitars Take the most provocative Omni/Quango Suga r Plant's understated Ubiquity
and a lilting, sweet vocal harmony describing the parts of biker-chick movies, Anokha is the fruit ofTalvin sound is based on a rock con- San Francisco's Ubiquity label,
damnation awaiting the less than righteous. Chain- surf music, and spag hetti- Singh's commitment to create, struct that has been mutating a boutique-sized impri nt best
gang songs like "Tom Devil" - a story of frustration, Western scores, spin them expose, and fuse traditiona l for decades. While you might known for its rare funk and
dreams, and hope sung by Ed Lewis and prisoners together, and you'll have Indian and contemporary UK inhale th is stuff for a creamy, adventurous jazz albums,
at the Mississippi State Penitentiary - are moving approximated the melodicism cl ub styles. This is no En igma- dreamy buzz of soft female confronts a new area with this
not only because of their stark performance, but of LA's Black Widows. Guitarist esque cultural hijacking; rather, vocals and neo-'90s psyche- collection of pieces influenced
because they stir memories of a brutal penal age. Dr. Vibe spurns traditional the compilation conta ins a delia, the Japanese duo also most directly by the turntable's
Lomax's dedication preserved the music of a place nostalgia-fixated retro cate- whole new sound from Anglo- satisfies those craving a fla sh- cut-and-paste aesthetic. The
outside time. Forty years later, the influence of what gories, preferring instead to Asians brought up on hip hop back of '60s jingle-jangle. quiet mastery of "Layered
he saw is pervasive: the angst of prison songs can be describe his outfit as purvey- and house music. Drum and Cellular and synthetic, Sugar's Laird" from up-and-coming
heard in hip hop; McDowell echoes through Bonnie ors of "instrumental spider bass rhythms dominate the music is fraught with chasms prod ucer Cut Chemist bea uti-
Raitt and Ben Harper; the Pogues have covered "Jesse rock." That's right: there isn't materia l with manipul ated of sonic tension and shudder- fully demonstrates the DJ's
James"; Maya Angelou sings "Little Sally Walker" on even a hint of vocals on the sitars, speed freak tablas, and ing release. Shin'ichi Ogawa vibe throughout the whole
Sesame Street. This collection shows how vital musical 17-track Death by Guitar, but breathtaking vocals delicately and Ch inatsu Shoya ma also collection (using only records
history can be. - Peter L. Herb . you won't miss those lyrics for layered and interwoven. The tightrope nicely between tra- as source material), while
a second. Capture the Widows curator's own "Jaan," along ditional guitar syntax and man-meets-machi ne collabo-
live if you have the chance, with State of Bengal's "Chita- quasi-ambient improv. With rations such as Skyjuice with
because their pantomime gong Chill" and K-Ascendant's a mantra steeped in narcotic Terra Deva or Bugs bring life
cabaret, in all its arachnid-cos- "Kingsuk Biswas," highlight pop and lustrous drone, the and spirit to the album. This is
tumed glory, is outta this web. this potent collection. sweet weed is intoxicating. the new face of free-form jazz.
- Andrew Lentz . - Scott Taves . Take a puff. - Mitch Myers. - Tamara Palmer.
Groo-oooovy!
the Southwest, brandishing Th e machinery of 21 st-ce ntury business.
guns, mines, and missiles, and
Fialka want to think otherwise. Foreign corporations
executing spectacular leaps
Witness the transformation of genius. are just as unlikely to stay home as American ones.
over cliffs and ca nyons.
something of a diminishing return in our do-it-on-screen-now-and- Competing in a global marketplace means, well,
The wonderful graphics
don't-forget-to-clean-up-your-hard-drive times. There's barely a trace competing. Or cooperating. Nowhere does the book
move swiftly and smooth ly -
mention the possibility of investing in firms around
which they better, since this anymore of how we got from here to there. Imagine the museums of
the world, or setting up joint ventures where Their
game runs on ly on Pentium the 21st century, email printouts and immaculate drafts on display success is also Our success. Luckily, many business
PCs - and the ca r's controls instead of exquisite handwritten letters. Just a thought! leaders already have clued into this potential, so
feel like a dream. After you This exhibit turns art appreciation on its head. It's the treacherous it's difficult these days to identify companies like
battle your way through the
journey, not the arrival, that counts. The more revisions you see, the Unilever, Ford, News Corporation, or Sony with just
challeng ing (but never unfair)
more tangible the creative process becomes, and the more difficult it is one nation.
single-player story, there's a
to separate the artists from their work. You come across Oscar Wilde's The primary value of this book is educating exec-
multiplayer mode in which up
original draft of The Picture of Dorian Gray, for instance, and wonder utives in what it's like in the real world. It ain't
to eight players can bri ng out
if he had any sense of the vilification that would follow its publication. smart to dump trade secrets in the trash, or talk
da noise, bring out da rocket
"Poisonous but perfect" was Wilde's response to Victorian dogma. about sensitive subjects on a cell phone. Forget the
launchers over the Net.
xenophobic crap about revoking visas and erecting
Conjuring up state-of-the- The other great takeaway, apart from a spontaneous urge to take
tariff walls, however. Leave dumb ideas like these
art gameplay, Interstate 76 your head out of the business pages and back into the classics, is the where they belong - in the museum. - Jeff Mann
pays tribute to the spirit of chance to take a breather and reflect on the forces behind other great
two eras. - lach Meston eras. As we race full tilt into the next millennium, it's good to remember War by Other Means: Economic Espionage in America, by John
J. Fialka: US$25. W. W. Norton & Com pany: + 1 (2 12) 354 5500,
Interstate 76: US$49.95. that the future's just an upgrade of the past running on a faster chip.
on the Web at web.wwnorton.coml.
Activision: + 1 (3 10) 473 - Jackie Bennion
9200, on the Web at www
Masterpieces from The Pierpont Morgan Library: at the High Museum of Art in Atlanta July 1 through
.activision.coml.
September 28, on the Web at www.jpmorgan.comICorplnfoIPerspectivesIPMUMasterpieces.html.
The Collection of The Pierpont Morgan Library cata log: US$29.95. The Pierpont Morgan Libra ry:
+ 1 (2 12) 685 0610.
lJl
exquisite control. Oh, yes, it Marimba, reads what she has to to survive.
Nowavailable at MicraWarehausel
comes from the last place in "I don't have a favorite trade mag since they all have such different sens- (Moe) 1-800·255-6227 (PO 1-800-3671080
the world I would have looked ibilities and niches. But I get a quick hit every day from CNET. I always (lNTl) 908·370-4779
to for something this sexy: look for News.com stories by Jai Singh - he's plugged in and very smart." S. H. Pierce& Co.
Microsoft. - lefRaskin Tube: The Invention of Television, by David Fisher and Marshall Jon Fisher. Ste. 323 Bldg. 600 OneKendall Square
Sidewinder 3D Pro for Mac: "Actually I do have one book on my bed stand now - it's a history of ~ Cambridge, MA 02139 USA
tttt
617-338-2222 617-338·2223 fox
US$94.9S. Microsoft: + 1 (206) the television. And it's an interesting parallel to the development of MaC-OS http://www.pasterwarks.com
-Mo(User9/96
8828080. the Internet. Like early television, the Net is completely anarchic and
uncontrollable and organic. And that's a beautiful thing."
U6D
PM/efWod, andrt..PmretWork, Iogo"" e9Ile,od l,,,domo,h.fS. H. I'ior,,&(o. I>tho,lradernaric, ot. ,er;sIe,tdproporty of rheir'"'1""1 ... """"".101996
Return ofthe Set-Top Box Neverwhere
Call it Web TV, DigitalTV, or Entertainment PC '98 - it still so unds like You Want to Be
the set-top box hype we heard in '94, and it's going to fail for the same
reasons . "Enhancing " TV always seems like a mighty stra ightforward
proposition, but in practice it's abo ut as easy as cleaning up landfill.
R ichard Mayhew is Mister
Average, living in London,
worki ng in a dull office job,
That's why when Bill Gates demonstrates his vision of the PCfTV of the engaged to bossy Jessica.
future, the best he can come up with is an electronic program guide Then one evening he finds an
that allows you to search for Star Trek. Maybe that will actually be use- unconscious girl on the side-
ful once we get those 500 channels also promised back in '94. wa lk and is dragged into the
fantastical underside of Lon-
Corporate Fellows don. This is a parallel cityexist-
ing "in the cracks," a mythical
It sounds like something out of the 1940s, but the idea of "corporate
place with its own associative
fellows" is hot this year. For proof, just look at all the new Disney Fel-
fairy-ta le log ic - Neverwhere.
lows, including Danny Hillis and Alan Kay. Even tiny Seybold has hired
Neverwhere is the second
developer gadfly Dave Winer as a Fellow. While they are b right people, novel by Neil Gaiman, known
it's not at all clear how much benefit these fellows really provide: like to millions as the cult-hero
trophy wives, corporate fellows are primarily used for show. As IBM creator of the comic strip
fellow Ted Selker once po inted out, "People end up losing their careers Sandman. Like Sandman,
once they become a fe ll ow. They get forced onto every company SrlJor- Neverwhere is darkly wh imsi-
gasbord committee." ca l, the sort of novel Terry
Pratchett might produce if
This Month's Hype Position Expected he spent a month locked in
Overhyped Memes Level Last Month Lifetime a cellar with Franz Kafka.
-'----
Return ofthe Set-Top Box G~ ~ 4 months Without pictures, Gaiman's
Corporate Fellows ~ o 12 months prose can wea r th in, and the
Multifunction Smartcards o o 6 months cha racters (with a few excep-
Multifunction Smartcards
Seems every computer conference these days includ es a session about
the messian ic coming of sma rtcards. Maybe that's no surprise: the
thought of a disposable computer in eve ry pocket is enough to make Gaiman's tunnel vision.
the most sober-headed hardware vendor drool. Now even the software tions, notably the cringe-
guys want in, w ith multifunction smartcards that banks can customize worthy badd ies Croup and
to offer coupons and the like. Pe rhaps. But if there's on e thing you Vandemar) could have wa n-
don't want near your cash, it's th ird-party software. dered in from any fantasy
novel. That said, the narrative
Java Platform whips along at a breakneck
When a history of Java is written, the March '97 JavaOne conference pace, and Neverwhere's fail-
ings are overshadowed by the
will be remembered as when the hype peaked. Contrary to simplified
lush evocation of its main
press reports, the real battle for the hearts and minds of developers
character - the city itself. Here,
has never been between Sun's Java and Microsoft's ActiveX. It's been
time collapses into a strange
between those who see Java as a platform - a white knight to unseat
fuzzy simultaneity, where lost
Windows - and those who see it as just a programming tool, albeit a Roman sold iers, feudal nobil-
very good one. But trying to make Java a platform takes us a step back- ity, evil-smelling sewer dwel-
ward: what we end up with is somet hi ng that looks a lot like Unix. lers, and talking rats coexist.
If you've spent time in Lon-
Groupware don, there are plenty of laughs
The old joke that groupware should be known as "gropeware" - because as geography takes on a
we have no idea how to make it work - still rings true. Underneath mythical dimension and the
Microsoft's and Netscape's hype about this next Net revolution is the Underground transforms into
inescapable fact that most attempts to implement group calendars a house of mystery and imagi-
nation. You'll never look at
and collaborative work ing environments have flopped. Even email is
the Tube the sa me way again.
used as a CYA strategy: CC everyone to make it look like you're work-
- Har; Kunzru
ing. You can throw all the software smarts you want at the problem,
but you're still not going to make people want to work together. Neverwhere, by Neil Gaiman:
US$ 24. Avon Books: +1 (212)
- Steve G. Steinberg ([email protected])
261 6883.
Anthro Carts!
Street Cred Contributors
Aaron Belz ([email protected]) is an interface designer at Schwa
Dig ital Desig n (www.schwa.com/). a company he cofou nded in 1996.
In his other life, he's a poet and book reviewer for Publishers Weekly.
Andrew Lentz is a freelance writer who just moved from Los Angeles
to Sa n Francisco. Whew.
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PC Computing names HotBot
the #1 search engine on the Web.
PC Computing just crowned HotBot the winner of its Search Engine
Shootout. They didn't poll the pundits - they let the engines fight for
the title at the NetWorld conference in Las Vegas. Over two days,
HotBot; Excite'; AltaVista: and Infoseekesearched. For current financial
data. For the number of floors in the Sears tower. For the GNP
of Jordan. For the kind of answers you can't fake.
You Hot Bot not only won - retrieving faster, fresher, more accurate
may now results than the competition - it performed more than twice as well as.
unbookmark AltaVista, three times better than Infoseek.
AltaVista
forever. With 54 million documents in its database, the largest online, HotBot is
the most comprehensive search engine in existence. And with up to 10
million documents updated every day and the Web indexed every two
weeks, HotBot is the ultimate information resource - everything,
everywhere, as it exists right now. Not ancient history.
Kablam! Splat!
Take That!
Feel like throwing a brick at the click on her face and smack away
television every time you see a la Whack-A-Mole. For each hit,
those annoying Spice Girls?The you earn one point and an audi-
Brit-brat version of New Kids on Urban 75, a London-based zine ble "ouch!" Rack up 10 points for
the Block has conquered the UK whose motto is"Anger is an energy," hitting Marga ret Thatcher ("the
with its brand of mindless sugar has found a way to counterattack original Spice Girl," according to
pop and has already wreaked the invasion of the Girls."Slap a Urban75), who surfaces occasion-
havoc on the rest of the world. Spice Girl" allows anyone with Inter- ally. Satisfying.
www.head-space.com/Urban7S/spicebelt.html net access to take revenge. When
a Girl's face pops up onscreen,
Asiaphile
A hip guide to most things Asian, Channel A offers the modern gener-
ation's perspective on traditional food, art, and health practices of
East Asia. Take the tea quiz ("Where did Orange Pekoe get its name?")
or post your thoughts to a New Talk topic of the week like "Sex and
Violence in Japanese Animation." More sophisticated types can
browse for hot investment tips in the business section or, by scan-
ning the Community page, investigate the fight for Asian Studies
programs on college campuses. Channel A lets you major in this
department - without the tuition.
Girl Talk
Web-based fears of insecure credit coming soon), and, of course, dish .
card transactions seem minor when The mistress of this house of wig-
compared with the specter of cross- wearing Web psychics is the perky
dressed clairvoyants you meet at ment of psychic drag queen cyber- Tara Limbaugh - "Rush's feminist berg, and William S. Burroughs in
Internet Alfredo.They know what casts, a coterie of"girls"try out the daughter" - who started the project his first Net appearance. Old Bill
you're thinking - in real time, on latest Web technologies -live audio off with a 24-hour live event com- taught the girls the history of
the Internet. In a monthly install- chats, CU-SeeMe, et cetera - as they plete with more than 50 mind- transvestite shamanism, and they
engage in seductive acts of spiri- reading drag queens, Allen Gins- returned the favor with incisive
tual purification, fortune-telling, fashion advice. Imagine what they
fetishism (psychic panties are can tell you. www.ina.com/
www.drscience.com/
Fantasy Threads
from Down Under
Old Celtic folk tales used the phrase "going
under the hill" to refer to entering a super- Australia-based creators, Andrew Pam and
natural spirit world just a dewdrop (or dream) Yankee transplant Katherine Phelps. Their
away. Glass Wings presents a whimsical yet spirited idealism is a distillation of the best
thoughtful passage to a land of fairy tales, of '60s flower power filtered through present-
gentle feminist-flavored erotica and science day Down Under counterculture. And they're
fiction. These text-intensive categories sug- smart enough to offer a powerful travel story
gest something of the sensibility of the site's about a recent visit to a World War II concen-
tration camp as a counterpoint to airy tales
of sweetness and light.
www.glasswings.com.au/
0,> o
\ '>
/< Thanks to the
Q <0>
Wired 5.07 Surf Team
v I Glen Helfand [email protected]
>\ >\
Clare Kleinedler [email protected]
o -, o Colin Lingle [email protected]
<I> <I> ~ > <» 1\ Norman Weinstein [email protected]
>\ /< >\ » L
Mr. ASCII does the Macarena.
U60
the status quo - these attributes, however, the economy operates. And when the econ-
The Long Boom are shunned in many countries through- omy changes, it doesn't take long for the
... 129 cities and diffuse countrysides. out the Middle East. Many actually get rest of society to adapt to the new realities .
This all bodes well for the world econo- more traditional in response to the furious The classic example is the transformation
my. Through most of the 1970s, all the pace of change. The other factor driving of agricultural society into industrial soci-
1980s, and the early 1990s, the real growth the crisis is outside their control. The ety. A new tool - the motor - led to a new
rate in the world's gross domestic product advent of hydrogen power clearly under- economic model - capitalism - that brought
averages 3 percent. By 1996, the rate tops mines the centrality of oil in the world great social upheaval - urbanization and
a robust 4 percent. By 2005, it hits an economy. By 2008, with the auto industry the creation of an affluent class - and ulti-
astounding 6 percent. Continued growth in a mad dash to convert, the bottom falls mately profound political change - liberal
at this rate will double the size of the out of the oil market. The Middle Eastern democracy. While that's a crude summa-
world economy in just 12 years, doubling crisis comes to a head. Some of the old tion of a complex historical transition, the
it twice in just 25 years. This level of growth monarchies and religious regimes begin same dynamic largely holds true in our
surpasses the rates of the last global eco- to topple. shift to a networked economy based on
nomic boom, the years following World An even more disturbing crisis hits Africa. digital technologies.
War II, which averaged 4.9 percent from While some parts of the continent, such as There's also a commonsense explana-
1950 to 1973. And this growth comes off greater South Africa, are doing fine, central tion. When an economy booms, money
a much broader economic base, making Africa devolves into a swirl of brutal eth- courses through society, people get rich
it more remarkable still. Unlike the last nic conflict, desperate poverty, widespread quick, and almost everybody sees an
time, almost every region of the planet, famine and disease. In 2015 the introduc- opportunity to improve their station in
even in the undeveloped world, partici- tion of biological weapons in an ethnic life. Optimism abounds. Think back to
pates in the bonanza. conflict, combined with the outbreak of that period following World War II. A
Latin America takes off. These coun- a terrifying new natural disease, brings booming economy buoyed a bold, opti-
tries, after experiencing the nightmare of the death count to unimagined levels: an mistic view of the world: we can put a
man on the Moon, we can build a Great
Society, a racially integrated world. In
By 200S, the world economic growth rate hits our era, we can expect the same.
By about 2000, the United States econ-
an astounding 6 percent - a rate that will double omy is doing so well that the tax coffers
the size of the world economy in just 12 years. begin to swell. This not only solves the defi-
cit problem but gives the government ample
resources to embark on new initiatives.
debt in the 1980s, do much to vigorously estimated 5 million people die in the No longer forced to nitpick over which gov-
restructure their economies in the 1990s. space of six months - this on top of a ernment programs to cut, political leaders
Chile and Argentina are particularly inno- cumulative death toll of roughly 100 mil- emerge with new initiatives to help solve
vative, and Brazil builds on an extensive lion who perished prematurely over the seemingly intractable social problems, like
indigenous high tech sector. But the real previous two decades. drug addiction. No one talks about revert-
boost from 2000 onward comes from capi- The contrast between such destitution ing to big government, but there's plenty
talizing on Latin America's strategic loca- and the spreading prosperity elsewhere of room for innovative approaches to
tion on the booming Pacific Rim and on finally prods the planet into collective applying the pooled resources of the entire
its proximity to the United States. The action. Every nation, the world comes to society to benefit the public at large. And
region becomes increasingly drawn into understand, ultimately can only benefit the government, in good conscience, can
the booming US economy. In 1994, the from a thriving Africa, which will occupy finally afford tax cuts.
North American Free Trade Agreement economic niches that other nations are A spirit of generosity returns. The vast
formally links the United States to Mexico outgrowing. It makes as much practical as majority of Americans who see their pros-
and Canada. By about 2002, an All Amer- humanitarian sense. The regeneration of pects rising with the expanding economy
ican Free Trade Agreement is signed - Africa becomes a prime global agenda are genuinely sympathetic to the plight of
integrating the entire hemisphere into one item for the next quarter of the century. those left behind. This kinder, gentler
unified market. humanitarian urge is bolstered by a cold,
The Middle East, meanwhile, enters
crisis. Two main factors drive the region's
FUTURE hard fact. The bigger the network, the
better. The more people in the network,
problems. One, the fundamentalist Mus- AFT ER- Riding the wave of the boom- the better for everyone. Wiring half a town
lim mind-set is particularly unsuited to SHOCKS ing economy brings other major is only marginally useful. If the entire
the fluid demands of the digital age. The social and political repercussions. Funda- town has phones, then the system really
new economy rewards experimentation, mental shifts in technology and the means sings. Every person, every business, every
constant innovation, and challenging of production inevitably change the way organization directly benefits from a sys-
Save
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IF MA ILED
IN THE fax: +1 (415) 276 5200
UNITED STATES
D6Iil
Gutenberg completes its task of putting integrated society in place, Americans
The Long Boom 10,000 books online. Many of the world's need to learn how to accept social inte-
... 169 national standards in Washington,
leading universities begin carving off gration on a deeper level. The underpin-
DC - the solutions flow from the hun- areas of expertise and assuming responsi- nings of a booming economy make efforts
dreds of thousands of people throwing bility for the digitalization of all the liter- to ease the tensions among various ethnic
themselves at the problems across the ature in that field. Around 2010, all new and interest groups much easier than
country. The 1980s and 1990s see the books come out in electronic form. By before: people are more tolerant of others
emergence of small, innovative private 2015, relatively complete virtual libraries when their own livelihoods are not threat-
schools that proliferate in urban areas are up and running. ened. But people also come around to
where the public schools are most Despite earlier rhetoric, the key factor seeing diversity as a way to spark a cre-
abysmal. Many focus on specific learning in making education work comes not ative edge. They realize that part of the
philosophies and experiment with new from new technology, but from enshrin- key for success in the future is to remain
teaching techniques - including the use ing the value of learning. A dramatic open to differences, to stay exposed to
of new computer technologies. Begin- reduction in the number of unskilled jobs alternative ways of thinking. And they
ning around 2001, the widespread use of makes clear that good education is a mat- recognize the rationality of building a
vouchers triggers a rapid expansion in ter of survival. Indeed, nearly every orga- society that draws on the strengths and
these types of schools and spurs an entre- nization in society puts learning at the creativity of all people.
preneurial market for education reminis- core of its strategy for adapting to a fast- Women spearhead many of the changes
cent of the can-do ethos of Silicon Valley. changing world. So begins the virtuous that help make the multicultural society
Many of the brightest young minds com- circle of the learning society. The boom- work. As half the population, they are an
ing out of college are drawn to the wide- ing economy provides the resources to exceptional "minority" that helps pave the
open possibilities in the field - starting overhaul education. The products of that way for the racial and ethnic minorities
new schools, creating new curricula, revamped educational system enter the with fewer numbers. In the last global
devising new teaching methods. They're economy and improve its productivity. boom of the 1960s, the women's move-
ment gained traction and helped promote
the rise in the status of women. Through
By 2020, the great cross-fertilization of ideas, the 1970s and 1980s, women push against
traditional barriers and work their way
the never-ending planetary conversation, has begun. into business and government. By the
1990s, women have permeated the entire
fabric of the economy and society. The
inspired by the idea that they're building Eventually, education both sows and needs, desires, and values of women
the 21st-century paradigm for learning. reaps the benefits of the long boom. increasingly begin to drive the political
The excitement spreads far beyond pri- In the first decade of the century, Wash- and business worlds - largely for the bet-
vate schools, which by 2010 are teaching ington finally begins to really reinvent ter. By the early part of the century, it
about a quarter of all students. Public government. It's much the same process becomes clear that the very skills most
schools reluctantly face up to the new as the reengineering of corporations in needed to make the networked society
competitive environment and begin rein- the 1990s. The hierarchical bureaucracies really hum are those that women have
venting themselves. In fact, private and of the 20th century are flattened and net- long practiced. Long before it became
public schools maintain a symbiotic rela- worked through the widespread adoption fashionable , women were developing the
tionship, with private schools doing much of new technologies. Some, like the IRS, subtle abilities of maintaining networks,
of the initial innovating, and public schools experience spectacular failures, but even- of remaining inclusive, of negotiating.
concentrating on making sure the new tually make the transition. In a more These skills prove to be crucial to solving
educational models reach all children in important sense, the entire approach to the very different challenges of this new
society. government is fundamentally reconsid- world.
Higher education, though slightly less ered. The welfare and education systems The effort to build a truly inclusive soci-
in need of an overhaul, catches the spirit are the first down that path. Driven by the ety does not just impact Americans. At the
of radical reform - again driven largely imminent arrival of the first of many turn of the century, the United States is
by economics. The cost of four-year col- retiring baby boomers in 2011, Medicare the closest thing the world has to a work-
leges and universities becomes absurd - and Social Security are next. Other gov- able multicultural society. Almost all the
in part because antiquated teaching ernmental sectors soon follow. cultures of the world have some represen-
methods based on lectures are so labor The second decade of the century marks tation, several in significant proportions.
intensive. The vigorous adoption of net- a more ambitious but amorphous project: As the century moves on, it becomes clear
working technologies benefits under- making a multicultural society really work. to most people on the planet that all cul-
graduate and graduate students even Though the United States has the mechan- tures must coexist in relative harmony on
more than K-12 kids. In 2001, Project ics - such as the legal framework - of an a global scale. On a meta level, it seems
JUST
competing factions. The result was World
puter technologies. Now they're doing the War I, with everyone using the new tech-
bulk of society's work. They are reaching Beam back down to Planet nologies to wage bigger, more efficient
their 40s and turning their attention to
the next generation of problems that
remain to be cracked.
O0 IT Earth. Get your head back
to 1997, not even halfway
through the transition of this 40-year era.
war. After the conflict, the continued pur-
suit of nationalist agendas severely pun-
ished the losers and consolidated colonial
These are higher-level concerns, the We're still on the front edge of the great empires. The world went from wild opti-
intractable problems - such as eradicat- global boom, the long boom. Almost all mism to - quite literally - depression, in
ing poverty on the planet - that people the work remains before us. And a hell of a very short time.
throughout history have believed impos- a lot of things could go wrong. The lessons of World War I contrast
sible to solve. Yet this generation has This is only a scenario of the future, by sharply with those of World War II. The
witnessed an extraordinary spread of no means an outright prediction of what move toward a closed economy and soci-
prosperity across the planet. They see is to come. We can be reasonably confi- ety after the first war led to global frag-
no inherent barrier to keep them from dent of the continuation of certain trends. mentation as nations pulled back on
extending that prosperity to - why not? - Much of the long boom's technology is themselves. In the aftermath of World
everyone. Then there's the environment. already in motion and almost inevitably War II, the impetus was toward an open
The millennial generation has inherited will appear within that span. Asia is economy and society - at least in half the
a planet that's not getting much worse. ascendant whether we like it or not. Bar- world. This led down a path of continuing
Now comes the more difficult problem of ring some bizarre catastrophe, that large integration. World leaders had the fore-
restoration, starting with the rain forests. portion of the world will continue to boom. sight to establish an array of international
Then there's governance. Americans can But there are many unknowns, all kinds institutions to manage the emerging global
vote electronically from home starting of critical uncertainties. Will Europe economy. They worked hard to rebuild
with the presidential election of 2008. summon the political will to make the their vanquished enemies, Germany and
But e-voting is just an extension of the transition to the new economy? Will Rus- Japan, through generous initiatives like
250-year-old system of liberal democracy. sia avoid a nationalist retrenchment and the Marshall Plan. This philosophical
Interactive technologies may allow radi- establish a healthy market economy - let shift from closed to open societies came
cally new forms of participatory democracy alone democracy? Will China fully embrace about through bold leadership, much of it
on a scale never imagined. Many young capitalism and avoid causing a new cold coming from the United States. In the
people say that the end of the nation-state - or hot - war? Will a rise in terrorism wake of World War I, American political
is in sight. cause the world to pull back in constant and business leaders embraced isolation-
These ambitious projects will not be fear? It's not technology or economics ism - with severe consequences for the
solved in a decade, or two, or even three. that pose the biggest challenges to the world. After World War II, they did the
But the life span of this generation will long boom. It's political factors, the ones opposite - with very different results.
stretch across the entire 21st century. dependent on strong leadership. Today, the United States has a similarly
Given the state of medical science, most One hundred years ago, the world went crucial leadership role to play. There are
members of the millennial generation through a similar process of technical purely practical reasons for this. The
will live 100 years. Over the course of innovation and unprecedented economic United States has the single largest econ-
their lifetimes, they confidently foresee integration that led to a global boom. New omy in the world, a market with a big
Revo www.revo.com
Saturn www.saturncars.com/
Teva www.tevasandals.com/
Toyota www.toyota.com/
US Robotics www.usr.com
E*Trade www.etrade.com
c/[email protected]
www.wired.comlwiredlads
MULTIMEDIA DESIGN
COMMUNICATIONS
W I RED J U LY 1 997
WIRED CLASSIFIEDS
'" 9NETAVENUE
Oracle isa trademarK of Oracle Corp. Origin 2000 is a trademark afS ilicon Graphics Inc.
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08(1)
Colophon
THE NET ZEN The third area that the paper touches
on is the whole area of tax evasion. Just
Wired is designed and produced digitally.
Our thanks to the makers of the following:
... 1a6 the end of the day they will get as we've got a variety of requirements
Hardware credited money. Credit cards have raised and restrictions on the use of cash, we
Apple Power Macintosh, Power Computing, and UMAX important issues in the area of consumer will also need ways, as various electronic
SuperMac PPC personal computers; Po.werBooks and
protection and the area of fraud, and the funds transfers proliferate, to ensure that
PowerBook Duos; Apple Workgroup Servers; Agfa Select
Scan Plus, Arcus II, and Vision 35 scanners; Portrait Pivot credit card market is a much, much health- they don't become vehicles for escaping
1700 Displays; Radius Precision Color Displays; Sony ier market today because the Secret Service or avoiding tax. One of the things I've
monitors; Apple LaserWriter 16/600s and color 12/600s,
Hewlett-Packard LaserJet 5si and 4mvs, Tektronix 480
is involved in protecting against fraud; been struck by since I came to Treasury
color printer, Xerox Regal 5790 digital color copier/ because there are restrictions limiting is the link between financial issues and
printer; APS, MicroNet, and La Cie storage media; how much it can cost you if you lose your law enforcement issues. Our IRS commis-
MicroNet DDS-2 DAT drives and auto-loaders; Pinnacle
Micro Sierra 1.3-Gbyte MO drive; Sagem and Motorola
credit card. I think this is instructive, sioner, Peggy Richardson, likes to say it
BitSurfr Pro ISDN terminal adapters; US Robotics Courier, because it would have been easy to have took an accountant to catch AI Capone.
Motorola Power Series, and Global Village modems. either substantially underregulated or You've said that the great challenge of
Software
substantially overregulated credit card the global economy is to lift the develop-
Page layout and illustration: QuarkXPress; Adobe
Illustrator, Dimensions, Photoshop, and Streamline; technology, and denied people its benefits. ing world out of poverty - to enable it
Kai's Power Tools; Electric Image Animation System; Like most things in public policy, the truth to share in the prosperity of the West.
Macromedia Fontographer; WordPerfect.
Typography: Text: Adobe Myriad and Wiredbaum.
lies between the extremes. Separatists claim that globalization hurts
Heds: Adobe, FontShop, [T-261, House Industries, FUSE. Taxation is one of your academic special- those countries even more than it hurts
Graphics support: Adobe Premiere; Equilibrium Tech- ties, and it's an area you and others at workers here. I know you disagree with
nologies DeBabelizer.
Networking: Cisco routers and switches; Cisco, Ascend,
Treasury have been thinking about with that. Why?
and Farallon ISDN routers; Shiva LanRover/E Plus; SuperMac respect to ecash and e-commerce. You've The evidence lies in what's happened in
Splash; Farallon TImbuktu Pro; Eudora Pro and QuickMail; put together a report on this in prepara- the developing world over the past 25 years,
StarNine WebS tar; FreePPP and Apple Remote Access;
Dantz Retrospect.
tion for the discussions at the G-7 summit. and what's been happening in an even
Electronic prepress and printing by Quad/Graphics Inc., The first thing the report says is that we pronounced way over the past five. It's
Saratoga Springs, New York. are not going to introduce Internet taxes, only a generation ago that, in much of the
Color separations are made on a Linotype-Hell Chroma-
or treat the Internet as a golden goose to world, one out of every five babies was
Graph S3900 scanned directly to optical disk. Preliminary
color corrections are performed on a Scitex Rightouch be plucked. It does touch on three areas dying before the age of 5; that number is
and proofed on the paper stock using a Kodak Approval where the Internet requires us to think now one in ten or less. That's still much
digital color-proofing system. Additional electronic pre-
press is performed in-house at Wired using scans from
through traditional tax concepts, if we're too high, but it is vastly better. The elimi-
the Linotype-Hell ChromaGraph S39OO, Agfa SelectScan not going to impede the development of nation of all cancer in the United States
Plus, Arcus II, and Vision 35 scanners, and Kodak PhotoCD. this technology. One is the definition of would increase life expectancy by about
Composed pages are converted to PostScript through a
PS2 and translated into Scitex language using software
property. In traditional economic thinking two years; progress has been made in the
version 4.12. RIP'd files are sent to the Scitex Prism a work- there is a very strong difference between developing world that has increased life
stations. Composed digital proofs are submitted for final a tangible good and an intangible property expectancy by nine years in the last gener-
approval. Final graphic images and text are electronically
imposed using a Creo Thermal Platesetter 3244. Printed on which you can acquire royalties. When ation. There are enormous problems, but
on multiple Heidelberg Harris M-1 OOOB web presses. you think about software, there's nothing progress is being made, and it's being
Printed on paper from Blandin and Repap/Mldtec. importantly different about a diskette ver- made more rapidly in places where mar-
Cover: 80# Lithofect Plus Dull Cover.
Text: 40# Lithobrite Low Glare.
sus a program that is downloaded through ket principles are being adopted. Compare
This Issue was brought to you by: a modem. In each case it's really the infor- South Korea and North Korea. Compare
Def Leppard, Pyromania; Bergamot Station; Drifting Clouds; mation content that's crucial. Designing western Germany and eastern Germany.
FT.com's coverage of the British election results; Monozine;
appropriate rules that can maintain neu- These are as good a pair of controlled
Piraat ale; Beverly Hills 90210; deleting 140 emails without
reading them; Violent Onsen Geisha, Violent Onsen Geisha; trality in that situation is essential. experiments that the science of political
Luna, Pup Tent; The LoveLodge; edamame; Sarah Vaughan; The second area is the question of inter- economy will ever have, and the results are
Eightball #18; Rainer Maria Rilke; onion bagels with cream
national taxation - taxation where more in, and they are clear, and they are surpris-
cheese and tomatoes; a yellow card; The Kentucky Derby;
Sling Blade; magic mushrooms; What's Bred in the Bone, than one jurisdiction is involved. Cyber- ing to a large number of people who in
by Robertson Davies; the thought of beating Danny up space resides in no one country, so you 1975 would have regarded the outcome as
Eldridge Grade; Digital Mosaics, by Steven Holtzman; Beth
Orton, Trailer Park; Another Country, by James Baldwin;
have to design appropriate tax concepts. very much in doubt. John Kennedy, for one,
and despite muddle-headed applications of chaos theory. What we favor are approaches that are believed as president that the Soviet Union
Wired, July 1997.Volume 5,Issue Number 7. residence-based, because with residence- would surpass the United States economi-
Wired (lSSN 1059-1028) is published monthly by Wired
based approaches you know who gets the cally within the 20th century.
Ventures Inc., 520 Third Street, Fourth Floor, San Francisco,
CA 94107. Subscription rates for US and possessions are income and you know where they reside. We have learned great lessons. It's a long
US$39.95 for 12 issues, $71 for 24 issues. Periodicals post- So one of the things being discussed in the way from the end of economics, but there
age paid at San Francisco, CA 94107, and at additional
mailing offices.
international forum is, with intellectual is much that we know, and what we know
POSTMASTER: Send address changes to Wired, 520 Third property transferred from one country to carries with it staggering potential for
Street, Fourth Floor, San Francisco, CA 94107. another, how the profits should be taxed. human emancipation. __ _
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