Mobilisation Saving Through Mutual Fund
Mobilisation Saving Through Mutual Fund
Mobilisation Saving Through Mutual Fund
CHAPTER 1
INTRODUCTION
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Mobilisation of savings through mutual fund
1.1 INTRODUCTION
A mutual fund is a form of collective investment. It is a trust that pools the savings
of a number of investors who share a common financial goal. It collects the savings from the
small investors, invest them in government and other corporate securities and earn income
through interest and dividends, besides capital gains. Mutual fund is a collective savings
scheme. It place an important role in mobilising the savings of the small investors and
channelling the same for productive ventures in the Indian economy. Each fund is divided in to
equal portions or unit. Units are allotted to the person in proportion of his investment in mutual
fund. Each fund is a pool of diversified securities.
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Mobilisation of savings through mutual fund
In recent the mutual fund scheme could attain from the investors and whether this financial
asset is worth investing is the main problem before the common individual investors. They are
eagerly waiting to get a clear and real picture of the growth and success dimensions of the
industry.
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Mobilisation of savings through mutual fund
Mutual fund industry is of recent origin in India and is growing very fast to emerge as a
major player in mobilisation of savings. Investors have been showing keen interest by
subscribing to various mutual fund schemes anticipating higher returns and capital gain. At the
same time some of the schemes are failing due to some or other reasons. Investors as well as the
public are curious about the performance of various mutual fund schemes. Almost all of the
Business Dailies have regular articles and columns on the functioning and evaluation of various
mutual funds and there are umpteen numbers of academic research and publications. But no
comprehensive study was made on the mutual fund industry of Malappuram till date. This study
is indented to fill this gap and help the investor public, whose saving potentials are increasing, to
invest their savings, which may help mobilising resources for the economic development of the
country.
A Mutual is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is then invested in capital market instruments such
shares, debentures and other securities .thus mutual fund provide so many benefit to the
investors that include it provide better return and safety and also tax benefit, capital appreciation
,regular income ,it provide security and safety to the investor .They give assured and consistent
return they provide high return with low risk.
Mutual fund diversifies the risk of the investor by investing in a basket of asset. Thus various
mutual fund scheme provide various benefit to the investor there by increase economies of scale
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Mobilisation of savings through mutual fund
of the investor .and also it provide the benefit of cheap access to expensive stocks. The fact that
investing in mutual fund lead to economic development of the country.
Title of the study: “mobilisation of savings through mutual fund" The research
methodology is a way to systematically solve the research problem. It may be understood as
a science of studying how research is done systematically. This uses various instruments for
performing the research operations and it deals with research design, data collection methods
and various statistical tools.
Primary Data
Primary data are those data which are collected for the first time. They are original in
character and are collected by the researcher. The primary data has been collected with the help
of questionnaire which is distributed and collected from the respondents of Nilambur area.
Those investors having Systematic Investment Plan has been selected for data collection.
Secondary Data
Secondary data are those data which have been already collected, tabulated and presented in
some form by someone else for some specific purpose . Secondary data are collected from
various websites, SEBI bulletins, RBI bulletins, various mutual fund websites, general
discussion with brokers of BSE, NSE etc.
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Mobilisation of savings through mutual fund
useful for detecting relationships among different phenomena. The sample size considered for
the study is 80. The respondents are selected from the malappuram district.
To analyse the data obtained through primary data, the study itself used the mathematical
and statistical tools.
• Tables
• Pie diagram
• Bar diagram
• Doughnut
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Mobilisation of savings through mutual fund
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Mobilisation of savings through mutual fund
The present study is divided into five chapters. Following are the details showing.
Chapter 1:
INTRODUCTION
Chapter 2
REVIEW OF LITERATURE
Chapter 3
Chapter 4:
Chapter 5:
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Mobilisation of savings through mutual fund
CHAPTER 2
REVIEW OF LITERATURE
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Mobilisation of savings through mutual fund
REVIEW OF LITERATURE
PRITIMAN (2016) Conducted a study of investors perception towards mutual fund in the
city of Aurangabad by collecting primary data from thirty professionals like those who wants
invest in mutual fund and the investment options in Aurangabad city This study aims at to
know the investors view towards mutual fund to know the awareness of mutual fund in
Aurangabad people and to know the preference of people for investment it founds that investors
are not choosing or feeling confident in investing in mutual fund because they think that mutual
fund is risky than other investment option the awareness level of mutual fund among the
investors are very low because of only having the partial knowledge about the mutual fund
which prevent them to invest in mutual fund to avoid risk bearing factor and lose of money. The
preference of investors is in fixed deposit because they feel that it provide safely and fixed
returns and no loss of money. The main reason for not selection of mutual fund investments is
share market uncertainties and risk associated with it
PREETHKHIFOLIYA (2014) Studies the investors awareness and perceived risk attitude
towards mutual fund. An empirical study in Delhi. The target sample was 200 respondents in the
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Mobilisation of savings through mutual fund
age group og 25.55 in Delhi. Both primary and secondary sources of data are used in the study.
The study aims at to explore risk appetiteS of the respondent to understand the preferred type of
mutual funds. They found that the people are aware about the mutual fund but a very list
numbers of investors are in mutual fund Male investors are willing to take risk for wealth
maximisation than Female investors are do not ask the assistance of consultants advisors due to
high consultation fee
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Mobilisation of savings through mutual fund
patronage to mutual fund. The study found that all the benefits given by the mutual fund and
sponsor related attributes monetary benefits given by the mutual fund and sponsor related
attributes. The mutual fund companies are expected ensure full disclosure and regular updates of
their relevant information with the assurance of safety and monitory benefits for securing the
patronage of Indian investors
MRS. PURNIMA UMESH MEHTA (2011) studied the profile and perception of
investors towards mutual funds in the selected cities of Gujarat. It focuses on investor’s
perception towards mutual funds in cities of Sural Ahmadabad and Vadodara. The main
objective of the study is to study the perception of investors towards mutual fund and subsidiary
objectives are to identify the problems of investors in investing their money in mutual fund
scheme to analyse the investors level of fulfilment regarding mutual fund to examine the pattern
of investment and the investors preference with regards to mutual fund Vs other investment
products. The study reveals that main purpose of investment in mutual fund is children
education retirement plan and tax planning. People are more invested in growth scheme of
mutual fund
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Mobilisation of savings through mutual fund
CHAPTER 3
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Mobilisation of savings through mutual fund
INTRODUCTION
Mutual fund is an investment vehicle that is made up of a pool of funds collected from
many investors for the purpose of investing in securities such as stock, bonds, money market
instrument and similar assets. Each shareholder participates proportionally in the gain or loss of
the fund.
Mutual fund units or shares are issued and can typically be purchased redeemed as
needed at the fund’s current Net Asset Value (NAV) per share, which is sometimes expressed as
NAVPS. Mutual funds as an intermediation mechanism and products play an important role in
India’s financial sector development. Apart from pooling resources from small investors, they
also provide informed decision making mechanism to them. Thus they contribute to not only
financial sector participation, but also financial inclusion and thereby enhance market
efficiency. Additionally they contribute to financial stability and help in enhancing market
transparency.
While the mutual fund is a collection of money, it requires some person or body to
mobilize and manage these assets. This entity is usually an organization, aptly known as Asset
Management Company (AMC). The AMC is thus the physical entity, the organization and the
company, which generates the collective investments from the public with a view to invest in
securities and generate returns. By virtue of its mobilization function, the AMC has offices or
branches in number of cities. These branches collect money from investors and are one of the
visible faces of mutual fund. As this money has to be invested and managed, the AMC has an
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Mobilisation of savings through mutual fund
investment team. The head of this team, the fund manager or the chief investment officer is
another visible face of the mutual fund. The fund manager is at the head of the decision making
process which takes strategic and tactical decisions on where to invest.
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Mobilisation of savings through mutual fund
DEFINITIONS
Different scholars have defined Mutual Fund differently. Frank K. Reilly has defined
mutual fund as an investment company, which pools funds belonging to many
individuals that is used to acquire a collection of individual investments such
as stocks, bonds, other publicly traded securities. John A. Halin defines it as a major
type of investment-company that pools the funds of investors who are seeking
some general investment objective and invest them in a number of
frequently traded different types of securities. Mutual fund is the institution, which
collectively manages the funds from different small investors. It mobilizes savings
from the public and provides those attractive returns, security and liquidity by investing
in capital market. It is a fund established in the form of a Trust by a sponsor to
raise monies by the Trustees through the sale of units to the public under one
or more schemes for investing in securities. It is a diversified portfolio of stocks,
bonds, of other securities run by a professional money manager or, in some
cases, a management teams. It provides instant diversification in a given
area within objectives laid. These offer a variety of diversified options for investments
looking into varied risks and returns Regulation, 2(q) of the Securities and Exchange
Board of India (Mutual Funds) Regulations, 1996 defines a mutual fund as a f und
established in the form of a trust to raise monies through the sale of units to the public
or a section of the public under one or more schemes for investing in securities,
including money market instruments". Thus a mutual fund is an institutional device or
an investment vehicle through which, the investors pool their funds under the
direction of an investment manager. These funds are invested in wide variety of
portfolios of securities in such a way as to minimize risk, while ensuring safety and steady
returns.
➢ Portfolio diversification
➢ Professional management
➢ Reduction of risk
➢ Liquidity
➢ Flexibility & convenience
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The mutual fund industry in India started in 1953 with the formation of unit trust of India,
at the initiative of Government of India and reserve bank. Though the growth was slow, but it
accelerated from the year 1987 when non-UTI players entered the industry.
In the past decade, Indian mutual fund Industry had seen a dramatic improvement, both
qualities wise as well as quantity wise. Before, the monopoly of the market had seen ending
phase; the Assets under Management (AUM) was Rs67 billion. The private sector entry to the
fund family raised the Annum to Rs. 470 billion in March 1993 and till April 2004; it reached
the height if Rs.1540 billion.
The Mutual Fund Industry is obviously growing at a tremendous space with the mutual fund
industry can be broadly put into four phases according to the development of the sector. Each
phase is briefly described as under.
First Phase-1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament t Reserve Bank of
India and functioned under the Regulatory and administrative control of the Reserve bank of
India. In 1978 UTI was de-linked from the RBI and the Industrial development bank of India
(IDBI) took over the regulatory and administrative control in place of RBI. The first scheme
launched by UTI was until scheme 1964. UTI had Rs.6, 700 cores of assets under management
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1987 marked the entry of non-UTI-public Sector mutual funds set up by public sector
banks and life Insurance Corporation of India (LIC) and General Insurance Corporation of
India (GIC). SBI Mutual Fund was the first n o n - UTI Mutual Fund established In
June 1987 followed by Can bank Mutual Fund (Dec 87) Punjab National Bank Mutual
Fund (Aug 89), Indian Bank Mutual Fund (Nov 89). Bank of India (Jun 90).Bank of Baroda
Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 white GIC had set up
its mutual fund in December 1990. At the end of 1993, the mutual fund Industry had assets
under management of Rs.47, 004 crores.
1993 was the year in which the first Mutual Fund Regulations came into being, under which
all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari
pioneer (now merged with Flanklin Templeton) was the first private sector mutual fund
registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996, The Industry now functions under the SEBI (Mutual
Fund) Regulations 1996. As at the end of January 2003, there were 33 mutual funds with total
assets of Rs. 1.21,805 crores.
Fourth Phase-since February 2003
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI
was bifurcated into two separate entities. One is the Specified Undertaking of the Unit
Trust Of India with assets under management of Rs29.835 crores as at the end of January
2003, representing broadly, the assets of US 64 scheme, assured return and certain Other
schemes.
The second Is the UTI Mutual Fund Ltd, sponsored by SBI,PNB,BOB and LIC.It is
registered with SEBI and functions under the Mutual Fund Regulations. Consolidation
and growth. As at the end of September, 2004, there were 29 funds, which manage assets of
Rs.153108 cranes under 421 schemes.
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The Indian mutual fund Industry is dominated by me Unit Trust of India and which has a
total corpus of Rs 700bn collected from more than 20 million Investors .The UTI has many fund
/schemes In all categories i.e. equity, balanced, Income etc with some being The NIS Academy,
Aurangabad. Open ended and some being closed ended. The united scheme 1964 commonly
referred to as US64, which is a balanced fund, is the biggest scheme with a corpus of about Rs
200bn URI was floated by financial institution and is governed by a special act of the Parliament.
Most of Its Investors believe that the UTI is government owned and controlled which, while
legally Incorrect. is true for all practical purposes.
The second largest categories of mutual funds are the ones floated by nationalized banks.
Can bank Asset management floated by Canara Bank and SBI Funds Management
floated by the State Bank of India are the largest of these. GIC AMC floated by General
Insurance Corporation and Jeevan Bima Sahayog AMC floated by the LIC are some of the
prominent ones. The aggregate corpus of funds managed by this category of AMC's is about Rs
150 billion.
The third largest categories of the mutual funds are the once floated by me private sector
and by the foreign asset management companies. The largest of these are Prudential ICICI
AMC and Birla SUN LIFE AMC. The aggregate corpus of the asset managed by this category of
AMC s is in excess of Rs 250bn.
The most important in the mutual fund industry is the aggressive expansion of the foreign
owned mutual fund companies and the decline of the companies floated by the nationalized bank
and smaller private sector players. Many nationalized banks got into the mutual fund business In
the early nineties and go off to a good start due to the Stock market boom prevailing then.
These banks did not really understand the mutual fund business and they just viewed it
as another kind of banking activity. Few hired specialized staff and generally choose
to transfer staff from the parent organization. Some schemes had offered guaranteed
returns and their patent organization had to ball out these AMCs by paying large
amount of money the difference between the guaranteed and actual returns. The service
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level was also bad. Most of these AMCs have not been able to retain staffs, float, and
new schemes etc. and It Is doubtful whether barring a few expectations; they have
serious plans of confusing the activity in a major way.
The experience of some of the AMCs floated by private sector Indian companies was
also very similar. They quickly realized that the AMCs business is a business, which
makes money in the long term and requires deep pocketed support in the intermediate years.
Some have sold out to foreign owned companies, some have merged with the others and
there is general restructuring going on.
The foreign owned companies have deep pockets and have come in here with the
expectation of a long haul. They can be credited with introducing many new practices such as
new product innovation, sharp improvement in the service standards and disclosure, usage
of technology, broker education etc. In fact they have forced the Industry to upgrade itself and
service levels of the organization like UTI have improved dramatically in the last few years in
response to the competition provided by these.
FUTURE SCENARIO:
The asset base will continue to grow at an annual rate of about 30 to 35% over the next few
years as investor’s shift their asset from banks and other traditional avenues. Some of
the older public and private sector players will either close or be taken over. Out of
ten public sectors players five will sell out, close down or merge with strong players in three
to four years. In the private sector this trend has already started with two mergers and one
takeover. Here too some of them will down their shutter in the near future to come.
But this does not mean there is no room for other players. The market will witness a
flurry of new players entering the area. There will be a large number of offers from
various asset management companies in times to come. Some big names like Fidelity,
Principal and Old Mutual etc. are looking at Indian market seriously. The mutual fund
industry is awaiting the derivation In India as this would enable it to hedge its risk and this in
turn would be reflected in its Net Asset Value (NAV).
SEBI is working out the norms for enabling the existing mutual fund scheme to trade in
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Mobilisation of savings through mutual fund
derivatives. Importantly, many market players have called on me Regulator to initiate the
process immediately, so that the mutual funds can implement the changes that are required to
trade in derivates.
In the year 1992 SEBI act was passed. The objectives of SEBI are - to protect the interest of
investors in securities, to promote the development of, and to regulate the securities market. As
far as mutual are concerned SEBI formulates policies and regulation the mutual fund to
protect the Interest of the investors. SEBI notified regulation for mutual funds in 1993.
Thereafter mutual fund sponsored by private sector entities were allowed to enter the capital
market, the regulations were fully revised in 1996 and been amended. Therefore, from time to
time SEBI has also issued guidelines to the mutual fund from time to time to protect the interest
of the investors.
All mutual funds whether promoted by public sector or private sector entities including those
promoted by foreign entities are governed by the same set of regulation. There is no distinction in
regulatory requirement of the mutual fund and all are subject to monitoring and inspecting
by SEBI. The risks associated with the scheme launched by mutual funds sponsored by these
entities are of similar type.
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• Equity funds: These funds invest in equities and equity related instruments, With
fluctuating share prices, such funds show volatile performance, even losses, However, short
term fluctuations in the market generally smoothens out in the long term, thereby on ring
higher returns at relatively lower volatility. At the same time, such funds can yield great
capital appreciation as, historically, equities have outperformed all asset classes in the
long term, Hence, investment in equity funds should be considered for a period of at least 3-5
years. It can be further classified as:
➢ Index funds: In this case a key stock market Index, like BSE Sensex or Nifty is
tracked. Their Portfolio mirrors the benchmark index both in terms of composition and
Individual stock weightages.
➢ Equity diversified funds: 100% of the capital is invested in equities spreading across
different sectors and stocks.
➢ Dividend yield funds: it is similar to the equity diversified funds except that they invest In
companies offering high dividend yields.
➢ Thematic funds: Invest 100% of the assets in sectors which are related through some
theme.
➢ Sector funds:invest 100% of the capital in a specific sector. e.g. - A banking sector fund
will invest in banking stocks.
➢ ELSS- Equity Linked Saving Scheme provides tax benefit tome investors.
• Balanced fund: Their investment portfolio includes both debt and equity. As a result, on
the risk-return ladder, they fall between equity and debt funds. Balanced funds are the
Ideal mutual funds vehicle for investors who prefer spreading their risk across various
Instruments. Following are balanced funds classes:
➢ Debt-oriented funds: Investment below 65% In equities.
➢ Equity-oriented funds: Invest at least 65% In equities, remaining in debt.
• Debt fund: They Invest only In debt instruments, and are a good option for Investors
averse to idea of taking risk associated with equities. Therefore, they invest
exclusively in fixed-income instruments like bonds, debentures, Government of
India securities; and money market instruments such as certificates of deposit (CD),
commercial paper (CP) and call money. Put your money into any of these debt funds
depending on your investment horizon and needs.
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➢ Liquid funds: These funds invest 100% in money market Instruments, a large
portion being Invested in call money market
➢ Gilt funds ST: They Invest 100% of their portfolio in government securities of and T-
bills.
➢ Floating rate funds: Invest in short-term debt papers- Floaters invest in debt
Instruments which have variable coupon rate.
➢ Arbitrage fund- They generate Income through arbitrage opportunities due to mis-
pricing between cash market and derivatives market, Funds are allocated to equities,
derivatives and money markets. Higher proportion (around 75%) is put in
money markets. in the absence of arbitrage opportunities.
➢ Gilt funds LT: They most 100% of their portfolio in long-term
government securities.
➢ Income funds LT: Typically, such funds invest a major portion of the portfolio
in long-term debt papers.
➢ MIPs: Monthly Income Plans have an exposure of 70%-90%to debt and an exposure
of 10%.30% to equities.
➢ FMPs: fixed monthly plans invest In debt papers whose maturity ls In line with that of me
fund.
INVESTMENT STRATEGIES:
❖ Systematic Investment Plan: under this a fixed sum is Invested each month on a fixed
date of a month, Payment is made through post-dated cheques or direct debit facilities.
The investor gets fewer units when the NAY is high and more units when the NAV is low.
This is called as the benefit of Rupee Cost Averaging (RCA).
❖ Systematic Transfer Plan: under this an Investor Invest in debt oriented fund and give
instructions to transfer a fixed sum, at a fixed Interval, to equity scheme of the same
mutual fund.
❖ Systematic Withdrawal Plan: If someone wishes to withdraw from a mutual fund
then he can withdraws fixed amount each month.
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EQUITY FUNDS
INDEX FUNDS
BALANCED FUND
DEBT FUNDS
LIQUID FUNDS
RISK
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MAJOR PLAYERS
❖ Bank sponsored
• Joint Ventures - Predominantly Indian
1. SBl Funds Management Private Ltd.
• Others
1. BOB Asset Management Co. Ltd.
2. Canbank investment Management Services Ltd,,
3. Asset Management Co, Private Ltd.
❖ Institutions
• Jeevan Bima Sahayog Asset Management Co, Ltd.
❖ Private Sector
• Indian
1. Benchmark Asset Management Co, Private Ltd.
2. Cholamandalam Asset Management Co, Ltd.
3. Credit Capital Asset Management Co, ltd.
4. Escorts Asset Management Ltd.
5. J. M. Financial Asset Management Private Ltd
6. Kotak Mahindra Asset Management Co, Ltd.
7. Reliance Capital Asset Management Ltd.
8. Sahara Asset Management Co- Private Ltd
9. Sundaram Asset Management Co.Ltd.
10.Tata Asset Management Ltd
• Joint Ventures - Predominantly Sudan
1. Birla Sun Life Asset Management Co.Ltd.
2. DSP MerriIl Lynch Fund Managers Ltd. ,
3. HDFC Asset Management Co. Ltd.
4. Prudential ICICI Asset Management Co. Ltd.
• Joint Ventures - Predominantly Foreign
1. ASH AMRO Asset Management (India) Ltd.
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Mobilisation of savings through mutual fund
of india have operation in kerala through either their own branches or agents. The main
business of these offices is concentrated in the major cities of kerala ,cochin, trichur,
trivandrum and calicut. The UTI itself has three main branches in kerala, in cochin, trichur
and trivandrum and many franchisee offices agents spread throughout the state. No
organisation collects statistics about mutual fund mobilisation from kerala. The GOVT of
kerala don’t have any statistics since there are no governmental agencies directly or
indirectly involved in the mobilisation of units of mutual funds. Mutual funds including
the UTI are not willing to share the information with the researcher in spite of the repeated
appeals and visits to their regional/head offices. Similar is the situation with the published
SAVINGS
“Savings “are cash or physical products set aside for future use. People in rural and other low-
income communities, although poor, can save when they are guided and encouraged. In rural
communities, savings are made through traditional credit rotation groups, or purchase of
domestic animals.
FACTORS OF SAVINGS
➢ Fiscal policy
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➢ Financial reforms
➢ Uncertainty
➢ Demographic factors
➢ Pension plans
MOBILISATION OF SAVINGS
Mobilisation of savings is no matter how poor a person may seem s/he should be persuaded and
encouraged to save as the income rises for reasons earlier mentioned.
Savings is one of the factors influence financial development. The primary mode through
which this occurs is financial savings and in particular, intermediated financial savings. India
is one of the few countries today to maintain a steady growth rate in domestic savings.
Savings being the prime mover of economic development, Indian planners have always
focussed on this aspect of economic development. The Indian saving experience during the
period 1970-71 to 1998-99 was marked by a simultaneous secular increase in the rate of
Gross Domestic saving (GDS, as a percentage of GDP at current market prices) and the rise
in the rate of financial saving of the household sector and private corporate sector.
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A developed financial market is a necessary pre condition for the overall economic
development and mutual funds play an active role in promoting a healthy capital market. Mutual
funds increase liquidity in the money market. Mutual funds could change the proportion of
financial assets in the total annual savings, which increased from 23.7% in 1970-75 to 34.9% in
1980-85 and to 44.5% in 1993-99 . Mutual funds in India have created awareness among
investors about equity-oriented investment and its benefits.
Mutual funds are the fastest growing institutions in the household savings sector. The share of
mutual funds in household savings is one indicator of the importance of mutual funds in the
savings markets.
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CHAPTER 4
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INTRODUCTION:
This chapter deals with analysis and interpretation of data collected with the help of
questionnaire directly from the MUTUAL FUND investors. The present study intended to
examine MOBILISATION OF SAVING THROUGH MUTUAL FUND INVESTORS of in
Malappuram district.
The data is analysed and presented in the form of table with necessary interpretation
alongside. Various types of statistical methods are used for analysis of data. This analysis is
supplemented by explanation, tables and diagrams.
Between 35 38 47.5
and 55
Above 55 26 32.5
Total 80 100
Female 13 16.25
Total 80 100
Professional 43 53.75
Technical 23 28.75
Total 80 100
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Business 18 22.5
Agriculture 4 5
Others 3 3.75
Total 80 100
5 Residence Urban 4 5
location
Semi urban 55 35
Rural 21 7.5
Total 80 100
3-5 lakh 28 35
80 100
Total 80 100
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INTEPRETATION
The study was conducted by taking a sample of 80 customers. Table 4.1 examines the
demographic profile of the respondents. It is clear from the analysis that majority respondents i.e.
,38 respondent are between 36 and 55.it means maximum belongings to that group. And
minimum number is 35 and below. And 26 respondent are belonging to above 55.
The above table executed that majority of the respondent are belonging to male 83.75%
and 13 respondents are belonging to female,
The above table shows that majority of the respondent are professional 43.and 23
respondent were technical and 8 respondent were post graduate. And 3 respondents were under
graduate respectively.
The above table show that majority of the respondent were govt sector (42.5%) and (26.25%)
are pvt sector and 22.5%are business. And 5%agriculture and 3,75% are others.
The above table show that majority of 55 respondents are belonging to semi urban location
and 21 respondents were rural area and 4 respondents were in urban area respectively.
The above table executed that majority of the respondent income were belonging to >5 lakh.
And 28 respondent are rs 3-5 lakh and 6 respondent were<3 lakh.
The above table show that majority of the respondents expenditure is belonging rs 2-2.5 lakh
and 26 respondent were rs 2.5 lakh and 10 respondent were <2 lakh.
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Percentage
32.5
35
27.5
30
25 21.25
18.75
20
15
10
5
0
Up to 10% 10 -25% 25-50% Above 50%
CHART 4.2
Interpretation:
From the above table show that majority of the respondent will choose 10-to 25% as their
percentage on saving and then the respondent will choose 25-50% and then choose up to 10%
and then choose above 50%.
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4 3
18
<1 year
1 year to 3 year
3 year to 6 year
55
>6 year
CHART 4.3
Interpretation:
From the above table show that majority of the respondent will prefer 3 year to 6 year as
investing in mutual fund (68.75%).and then 1 year to 3 year (22.5%).and then Above 6 year 5%
and Below 1 year (3.75%) respectively.
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Under this study 8factors are used to find out the primary motive of investment that the
investors may prefer most. Hentry Garrett Ranking is used to identify the highly prefering
factor.
To apply Hentry Garrett Ranking Method, first arrange the data on the basis of rank get for each
factor. That means 1st rank to 8th rank for each problem factors. Then calculate Percent Position of
each rank by using the formula 100(Rij-0.5)/Nj. Rij stands for 1st, 2nd,3rd , 4th, 5th,6th
,7th, 8th Ranks. Nj stands for the highest rank given by the respondents. Here Nj is . Find out
Garrett Value for each Per cent Position from Garret Conversion Table. The number of
observation in 1st rank to 8th rank in each factor is multiplied with corresponding Garret Value
of Ranks. And calculate Garret Score of each factor by adding the multiplication result. Then
calculate average score by dividing Garrett Score with sample size. Highest average score is
given the 1st rank and this way sequentially gives the rank highest to lowest average score.
The following tables’ shows the motive of investment that the investors may
prefer most and respective average score with matching rank calculated on the basis of Garret
ranking method.
MOTIVES 1 2 3 4 5 6 7 8
Meet the emergencies 23 18 12 14 4 3 2 4
Meet educational expenses 25 14 8 12 6 2 4 9
Meet marriage expenses 12 16 10 8 16 9 4 5
Buy properties & durables,etc 3 12 14 17 12 8 10 4
Save tax 5 6 12 4 14 9 18 12
Start or expand business 6 7 9 12 10 12 14 10
Multiple purposes 4 3 13 10 12 22 10 6
Meet other expenses 2 4 2 3 6 15 18 30
Total 80 80 80 80 80 80 80 80
TABLE 4.4.1 Source: Primary data
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Mobilisation of savings through mutual fund
SCORE TABLE
Regular 2 2.5
Occasional 71 88.75
Not applicable 7 8.75
Total 80 100
100
88.75
90
80
70
60
50
40
30
20
8.75
10
2.5
0
REGULAR OCCASIONAL NOT APPLICABLE
CHART 4.5
Interpretation:
From the above table it is show that most of the respondents are in occasional investors in mutual
fund(88.75%).and then the investors will prefer not applicable as case may be(8.75%).And then
the investors will regular investors in mutual fund (2.5%)
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Factor RANK
1 2 3 4 5 6 7 8 TOTAL
Safety 12 30 22 12 4 0 0 0 80
Liquidity 10 18 22 15 8 7 0 0 80
Tax benefits 2 7 22 21 6 11 11 0 80
Return & savings 50 15 9 6 0 0 0 0 80
Performance of past schemes 0 0 1 5 8 14 10 42 80
Rating of MF by agencies 6 10 3 13 30 10 8 0 80
Recommendations of friends and 0 0 0 3 3 28 27 19 80
relatives
Advertisement 0 0 1 5 21 10 24 19 80
TOTAL 80 80 80 80 80 80 80 80 640
TABLE 4.6 .1 Source: Primary data
WEIGHTED AVEREGE
Interpretation:
From the above table shows that majority of respondents give first preference to Return &
savings. Secondly they prefer Safety. Third and fourth rank is given to Liquidity and Tax
benefits respectively. Subsequent ranks given to Rating of MF by agencies, Advertisement,
Recommendations of friends and relatives. Performance of past schemes is the least influencing
one, because it’s rank is 8.
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The following table shows the awareness about mutual fund schemes. The weighted average is
used to rank the mutual fund schemes. Here the mutual funds schemes are analysed by taking the
units highly aware, aware, neutral lower aware and least aware.
Interpretation:
From the above table shows that Growth/Equity oriented scheme get the first rank, and Tax
saving scheme get the second rank, and Income/Debt oriented schemes get the third rank and
Sector specific scheme get the last rank.
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The following table shows the awareness about investor’s rights and AMFI. The weighted
average is used to rank the investors awareness about their rights and AMFI. Here the mutual
funds schemes are analysed by taking the units highly aware, aware, neutral lower aware and
least aware.
INTERPRETATION:
From the above table shows that majority of respondents give first rank to Right
to“proportionate beneficial ownership”. Secondly they prefer Right to information. Third and
fourth rank is given to Right to timely services and AMFI is an apex body of all asset management
companies respectively. Subsequent ranks given to Right to approve change in fundamental
attributes of the scheme and AMFI Protects and promote the interests of mutual funds as well as
their unit holders.
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NO OF
SOURCES RESPONDENT PERCENTAGE
Advertisement 4 5
Peer group 6 7.5
Bank 12 15
Internet 13 16.25
Magazines 16 20
Financial advisors 29 36.25
Total 80 100
TABLE 4.9 Source: Primary data
Percentage
36.25
40
35
30 20
25 15 16.25
20
15 5
7.5
10
5
0
CHART 4.9
Interpretation:
From the above table it is show that majority of the respondent prefer financial advisors for
getting the sources of information related in mutual fund 36.25%.and then the investors will
prefer the magazines 20% and then prefer internet 16.25%.and then the investors will prefer the
bank for getting the information 15%.and then the investors will prefer peer group 7.5%.and then
only they aware in advertisement 5%.
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Under this study 5 factors are used to find out the factor of mutual fund which attracts the
investor. Hentry Garrett Ranking is used to identify the most attracting factor.
To apply Hentry Garrett Ranking Method, first arrange the data on the basis of
rank get for each factor. That means, 1st rank to 5th rank for each problem factors. Then calculate
Percent Position of each rank by using the formula 100(Rij-0.5)/Nj. Rij stands for 1st, 2nd,3rd ,
4th and5th Ranks. Nj stands for the highest rank given by the respondents. Here Nj is 5. Find out
Garrett Value for each Percent Position from Garret Conversion Table. The number of
observation in 1st rank to 5th rank in each factor is multiplied with corresponding Garret Value
of Ranks. And calculate Garret Score of each factor by adding the multiplication result. Then
calculate average score by dividing Garrett Score with sample size. Highest average score is
given the 1st rank and this way sequentially gives the rank highest to lowest average score.
The following tables shows the different factors of mutual fund which attracts the
investors and respective average score with matching rank calculated on the basis of Garret
ranking method.
SOURCES OF INFORMATION ABOUT THE FEATURE OF MUTUAL FUND
WHICH ATTRACT THE INVESTOR
FEATURES 1 2 3 4 5
Diversification
12 23 9 14 22
better return &safety
19 18 19 17 7
Tax benefit
12 15 30 13 10
Regular income
20 12 13 22 13
less risk 17 12 9 14 28
TOTAL 80 80 80 80 80
TABLE 4.10.1 Source: Primary data
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Per cent position values are computed by using the above formula for the 5 ranks given by the 80
respondents regarding the feature of mutual fund which attract the investor. Then their respective
garret values are found out by using Henry garret table.
SCORE TABLE
Interpretation:
In the above table as per Henry garret ranking method, the source of information better safety
and return has got the first rank. Regular income at the second position and tax benefit are at
third position. That shows the information on mutual fund is getting more for the better safety
and return.
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Mobilisation of savings through mutual fund
Percentage
86.25
90
80
70
60
50
40
30
11.25
20 2.5
10
0
Open ended Close ended ETF exchange
traded fund
CHART 4.11
Interpretation:
From the above table show that majority of the respondent will prefer the open ended scheme
(86.25%).and then the investors will prefer the ETF exchange traded fund (11.25%).and some
respondents will prefer close ended scheme(2.5%.)
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Mobilisation of savings through mutual fund
Percentage
41.25
45
40
35
30 21.25
25
20 12.5 12.5
15 8.75 6.25 6.25
10 3.75
5
0
CHART 4.12
Interpretation:
From the table show that majority of the respondent will prefer liquid fund 33,and then the
investors will prefer growth fund17, and 10 respondent were choose diversified and sector, and 7
respondent choose large cap.and 5 respondent choose gilt and mid cap respectively
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Financial advisor 24 30
Banks 14 17.5
AMC 12 15
Online 21 26.25
Others 9 11.25
Total 80 100
TABLE 4.13 Source: Primary data
11.25
30
Financial advisor
Banks
26.25 AMC
Online
Others
17.5
15
CHART 4.13
Interpretation:
From the table show that majority of the respondent will prefer financial advisors as their
channel 24 and then the investors will choose online 21 and then choose banks 14 and then
choose AMC 12, and then the investors will choose other channel 9.
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Mobilisation of savings through mutual fund
35 31.25
30
25 22.5
20 16.25 17.5
15
10 6.25
3.75
5 2.5
0
CHART 4.14
Interpretation:
From the above table it is show that majority of the respondent will prefer SBI as its investment
25.and then choose reliance 18 and then choose Birla sl 14.and then choose ICICI pru 13 ,and
then choose franklin Templeton 5 and choose others 3 respectively
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4.1
4.1 3.93
4 3.825
3.9
3.8 3.56
3.7 3.51
3.6
3.5
3.4
3.3
3.2
CHART 4.15
Interpretation:
From the above table it is show that factor better return get the first rank ,and diversification get
the second rank ,and performance factor get the third rank ,high growth potential get the fourth
rank,and strong pms get the 5 th rank
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3.75
12.5
Equity
12.5 Debt
Commodity
Hybrid
71.2
CHART 4.16
Interpretation:
From the table show that majority of the respondent will prefer hybrid (71.2%),and then the
respondent will prefer the debt and commodity (12.5%).and some respondent choose equity
(3.75%).
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Mobilisation of savings through mutual fund
Percentage
45
45
40
35
26.25
30 22.5
25
20
15
10
5
0 6.25
CHART 4.17
Interpretation:
From the above table show that majority of the respondent will choose dividend reinvestment
(45%) and then choose dividend pay-out as mode of return (26.25%)and some respondent will
prefer growth in NAV (22.5%) and choose others respectively 6.25%.
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The following table shows experience influencing the investors while investing in mutual fund.
The weighted average is used to rank the factor of investing in mutual fund. Here the factor of
investing in mutual funds are analysed by taking the units highly satisfied, satisfied, neutral ,
dissatisfied and highly dissatisfied.
Here the Mann Whitney u test is used to analyze the respondents experience investing in
mutual funds on the basis of gender.
Ho: Experience of investing in mutual fund is identical in terms of gender.
TABLE 4.18.2
Interpretation
Since the p-value is greater than 0.05 the null hypothesis is accepted. That means the experience
of investing in mutual fund is identical in terms of gender.
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To analyze the relationship between investors expectation from mutual fund and gender
of respondents a chi-square test is used. The gender is classified into male and female.
Male 21 30 10 3 2 1
female 4 2 3 2 1 1
TABLE 4.19.2 Source: Primary data
HO: The two variables that the gender of the respondents and expectation from mutual
fund scheme are independent.
H1: The two variables that the gender of the respondents and expectation from
mutual fund scheme are dependent.
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The following table shows that mutual fund is a powerful tool for mobilisation saving in
our country. Here the factor of investing in mutual funds are analysed by taking the
sectors that govt sector,pvt sector,business,agriculture and NRI and others.And it is
showed in weighted avg method.
FACTOR LIKERT SCORE WEIGHTED AVG RANK
Govt sector 309 3.8625 1
Pvt sector 303 3.7875 2
Bussiness 299 3.7375 3
Agriculture 286 3.575 4
NRIs 273 3.4125 6
Others 27.5 3.4375 5
TABLE4.20
Interpretation
From the above table it is showed that Govt sector get the first rank and Pvt sector get the
second rank, and
For the purpose of finding out the level of satisfaction of the respondent towards certain
sectors of mutual fund based on the occupation of the respondents kruskal wallis test is
used.
H1: Level of satisfaction of the respondent is not identical in terms of occupation of the
respondents
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Interpretation
Since the P value of factors such as Govt sector ,Pvt sector ,Business, Agriculture, NRI,
Others are less than 0.05 thus the null hypothesis is rejected.05.So level satisfaction of
the respondents is not identical in terms of occupation of the respondents.
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The following table shows problems faced by the investor while investing in mutual
fund.The weighted average is used to rank the factor of investing in mutual fund.Here the
problem of investing in mutual funds are analysed by taking the units highly
agree,agree,neutral,disagree and stongly disagree.
Interpretation
From the above table it is showed that major problem of facing mutual fund industry are
lack of experience.And it get the first rank.And lack of knowledge gets the second
rank.And difficulty in selection of scheme get the third rank.And lack of confidence in
service provided get the forth rank.
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The following table shows the volume of the investor while investing in mutual fund.The
weighted average is used to rank the factor of investing in mutual fund.Here the volume
of investing in mutual funds are analysed by taking below one year, and1-3 and 3-6 year
and above six year.
Interpretation
From the above table it is show that majority of the respondent will invest in mutual fund
up to 1-3 year,and it get the 1st rank and then prefer 3-6 year and then below 1 year and
above 6 year respectively.
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CHAPTER 5
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5.1 SUMMARY
The study attempted to reveal “mobilisation of savings through mutual fund with Special Reference
to Malappuram District”. This study intended to make an analysis on investors towards mutual fund
and their satisfaction, awareness etc... about it. This survey also studied various factors which effect
the selection of mutual fund and various kinds of mutual funds available in the market. The whole
project divided in to five chapters.
The first chapter contains the INTRODUCTION about the study. lt also contains the statement
of the problem, significance of the study, objectives of the study, methodology, limitation of the study,
and chapterisation.
The second chapter deals with the REVIEW OF LITERATURE, previous projects and
research’s details are included in this area.
The third chapter deals with the INDUSTRY COMPANY PROFILE AND THEORATICAL
FRAMEWORK. It contains an overview of mutual fund.
The fourth chapter deals with the ANALYSIS AND INTERPRETATION OF DATA. The data
which are collected by using schedule of questions are analyzed in this chapter. Simple Statistical tools
like tables, graphs, diagrams etc. are used in this analysis. The responses of the respondent are
arranged in such a manner so as to simplify analysis process by using the tables.
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5.2FINDINGS
❖ The GOVT sector investors are strongly agrees that mutual fund is a powerful tool for
mobilisation of savings in our country but NRIs are least agree with this opinion.
❖ The study shows that, most of the respondents are satisfied with the mutual fund.
❖ The main purpose of saving is to meet emergencies. The other purposes are to meet
educational expenses, to meet marriage expenses, etc.
❖ Respondents are mostly aware about Equity oriented scheme.
❖ On the basis of awareness of rights and AMFI majority of respondents give first rank to Right
to proportionate beneficial ownership.
❖ 68.75% investors prefer 3 year to 6 year as investing in mutual fund.
❖ 36.25% respondents prefer financial advisors for getting the sources of information related
in mutual fund.
❖ 86.25% respondents will prefer the open ended scheme.
❖ On the basis of choice of investors on fund scheme majority of the respondent will prefer liquid
fund.
❖ 30% respondent will prefer financial advisors as their channel.
❖ Most of the investors had invested in SBI and RELIANCE mutual fund.
❖ The study shows that, mostly respondents preferred Return & savings while investment.
❖ 40% respondent’s expectation from mutual fund is capital appreciation.
❖ Most of the respondents give first preference to Return & savings.
❖ Most of the respondents are influenced by the better return and diversification while
investing in mutual fund.
❖ 71.2% respondents will prefer hybrid portfolio and the least preferred portfolio was equity.
❖ The study shows that 45% respondent will choose dividend re investment as mode of return.
❖ In malappuram district, largely the semi urban people subscribe mutual funds schemes and the
investment by the rural people is very negligible.
❖ In malappuram district in the age group of 35 – 55 years were more numbers in investing
mutual fund.
❖ In malappuram most of the investors were professionals or technical and under graduate there
very few in numbers.
❖ Govt and pvt sectors investors are the main contributors to the mutual fund schemes.
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5.4 CONCLUSION
The study of mobilisation of savings through mutual fund is carried with the objectives of
evaluating the various kinds of mutual funds available in the market. In this study it is found
that open ended fund is the most popular and more using fund in the market.
The factors influencing to the selection of mutual fund includes return, safety and
risk. Investors give more importance to these three factors. There are some problems also faced
by investors of mutual fund is very less and female investors are not much more invested in
mutual fund. Investors use magazines as the source of information provider and brokers also
play a vital role in this sector. Investors are satisfied with their funds.
The study point out some suggestions which helps to improve the performance of mutual
fund. Companies and brokers it also helps to attract new investors.
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BIBLIOGRAPHY
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Mobilisation of savings through mutual fund
BOOKS USED
JOURNALS USED
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Mobilisation of savings through mutual fund
WEBSITE USED
• w w w . t he si j . c o m
• w w w . i j e m h s. c o m
• w w w . i r ae st . c o m
• w w w . t j pr e . c o m
• w w w . j e m s. ne t . i n
• w w w . m uj o ur n al
• w w w . r s p u bl i c at i o n. c om
• w w w . i nt e r sc i e n c e . i n
• w w w . d m d y na m i c s. c o m
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Mobilisation of savings through mutual fund
APPENDIX
QUESTIONNAIRE
Respected Madam/sir,
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Mobilisation of savings through mutual fund
I will be grateful to you, if you extent your support by sparing a few minutes from your
busy schedule for the successful completion of my project. The answers provided by you will only be
used for the academic purpose and will be kept confidential.
1. Personal details
a. NAME:
b. AGE :
c. Gender
Male female
2. Education
Post graduate graduate under graduate
Professional technical others
3. Occupation
Govt sector pvt sector business agriculture others
4. Residence location
Urban Semi-urban Rural
5. Please specify your annual income?
Below 300000 300000-500000 Above 500000
6. Please specify your annual expenditure?
Below200000 200000-250000 Above 250000
7. What percentage of your savings do you invest in mutual fund?
Up to 10% 10-25% 25-50% above 50%
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SL NO MOTIVES RANK
11. While investing your savings, which factor will you prefer most?
SL Factors RANK
NO
1 Safety
2 Liquidity
3 Tax benefits
4 Return & savings
5 Performance of past schemes
6 Rating of MF by agencies
7 Recommendations of friends and
relatives
8 Advertisement
12. To what extend you’re aware about the following mutual fund schemes?
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14. How did you become aware about the mutual fund?
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18. Which channel will you prefer for purchasing mutual fund?
20. Which factors are more influenced for the above preference?
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22. How would you like to receive the returns from mutual fund?
24. Can you give your expectation from mutual fund schemes?
25. Give your attitude towards the statement “mutual fund is a powerful tool for mobilization
Of savings in our country”?
27. Give your volume of investment of MFs in relation to the experience in investing?
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DATE:
PLACE:
THANK YOU
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