CHAPTER 1

INTRODUCTION
 INTRODUCTION:
“A study of investor awareness about mutual
funds, Chennai”
In the last decade we have seen enormous growth in the size of mutual
fund industry in India. Especially the private sector has Show treatment
growth. With unmatched advances on the information technology,
increased role of the institutional investors in the stock market and the
SEBI still in its infancy, the mutual fund industry players gained
unparalleled and unlocked power. To ensure the safety of investment of
small investors against whims and fancies of professional fund managers
have become the need of the hour.This area of globalization and In
Competition, the success of an industry is determined by the market
performance of its stock. The investors too like to invest only in the stock
of those companies from which they can get maximum gai In early years
of growth of mutual fund industry, investors were available only with
few investment avenues to invest their money. But with the passage of
time a lot of opportunities are available to the investors for investing
their money in different investment channels. One such channel is to
invest in mutual funds along with effective financial management .
Mutual funds have seen a tremendous growth in the last few years.
This is the result of combined efforts of the brokerage houses and
the fund managers who come to one’s rescue by educating the
investors and making them aware of the mutual fund schemes by
different modes of promotion.

The currently common mode of community investments, mutual

funds have taken time in coming to India, while these have been a
dominant feature for the last several years in the investment markets in
the west and in the country of their origin, in USA they have become as
ancient as money itself.

Their slow coming into the country is due essentially to the Unit Trust
of India having dominated the scene as the only institution of its kind
all this time. After two decades of UTI monopoly some public sector
organizations like LIC (1989), GIC (1991), SBI (1987), Can Bank
(1987), and India Bank
(1990) have been permitted to set up mutual funds.

WHAT IS INVESTMENT:

Tradeoff between risk and reward while aiming for incremental gain and
preservative of the invested amount (principal). In contrast, speculation
aims at ‘high gain or heavy loss’, and gambling at ‘out of proportion
gain or total loss.

Two main classes of investment are:

1. Fixed income investment such as bonds, fixed deposits,
preference shares
2. Variable income investment such as business ownership
(equities).
3. Property ownership.

In economics, investment means creation of capital or goods capable of

producing other goods or services. Expenditure on education and health is
recognized as an investment in human capital, and research and
development in intellectual capital .

.” Return on investment (ROI) is a key measure of firm’s

performance .”
NEED OF THE STUDY :
The main purpose of doing this project was to know about mutual fund and
its functioning. This helps to know in details about mutual fund industry
right from its inception stage, growth and future prospects.

The research involves only a general study related to the investment

Awareness towards mutual funds.

The research would reveal results regarding the Investment Awareness of

various investors about mutual funds and thus in turn, helps the
organization to A study on "investor awareness about investment in mutual
fund"

OBJECTIVES OF THE STUDY :

1. To study and analyze of mutual funds.
2. To examine the awareness level of mutual fund investors.
3. Identify why people invest in mutual funds.

SCOPE OF THE STUDY:

The scope of the study is to track out the investors' preferences, priorities
and their awareness towards different mutual fund schemes. Keeping in
view the various constraints the scope of the study is limited only to the
investors residing in Chennai. Data for the study is collected from a sample
of 150 investors by using stratified sampling. A study on "investor
awareness about investment in mutual fund" with reference to UTI Mutual
Funds .
LIMITATIONS OF THE STUDY :
i)This research reflects on individual customer in chennai only. So
findings and suggestions given on the basis of this research cannot be
extrapolated to the entire population.

i)Sample size is 150 which is very small that is not enough to study the
awareness of Consumers of the country.

i)Respondents are not sincere and care full to fill up the questionnaire so
we cannot find right solution.

iv)As sampling technique is convenient sampling so it may result in

personal bias. So perfect result cannot be achieved.

v)The study might also consist of the respondents' bias answer.

vi) if take much time to go in different areas and fill up questionnaire so

the timings are also limited to make the project.

vi)To create hypothesis and make cross tabulation is little bit confusing
technique so it may be a limitation.

vi)ln India people are not much care full and educated regarding
investment plan so to do this type of research is little hard.

“A study on "investor awareness about investment in mutual fund".

CHAPTER FRAMEWORK :

CHAPTER I deals with the crisp introduction of topic. Along with this it
deals with the introduction of the topic, need for the study, statement of the
study, objective of the study, scope of the study, significance of thestudy,
limitations of the study andportrays theprofiles of the mutual fund industry
and UTI mutual fund. Then contains a detailed study of functioning of
mutual fund and regulatory authorities, tax planning for investors, how
cost evolved in mutual fund .A mutual fund is a financial vehicle that pools
assets from a wide variety of shareholders to invest in a portfolio of
securities, like money market instruments, bonds and equities, for
example. This pool of assets is managed by professional money managers,
who define and adhere to specific investment objectives that are clearly
outlined for each and every mutual fund.

One of the key benefits of investing in a mutual fund is that full-time

investment professionals manage your money for you. Therefore, if you
don’t have the time or inclination to research and select your own
individual investments, mutual funds are a great way to leave all of that to
the professionals who have a team of experts to focus on this each and
every day. Mutual funds are divided into several kinds of categories,
representing the kinds of securities they invest in, their investment
objectives, and the type of returns they seek.

There are thousands of mutual funds available, and each one has a specific
focus. For example, there are a large variety of equity mutual funds which
invest primarily in equities or stocks. Some equity mutual funds may focus
on investing in large-cap companies, whereas others may be focused on
aggressive growthor investing in emerging markets, for example.
Similarly, there is a wide variety of income, money market, balanced and
other types of specialty mutual funds.

Every mutual fund must have a detailed prospectus, which is a document

that describes, in detail, how the money manager intends to invest your
money, all fee information, management background and experience, past
performance, and other important details that you need to know about your
mutual fund. It’s important to review the prospectus to ensure the mutual
fund meets your needs prior to investing your hard-earned money. With the
wide selection of mutual funds, not only are you diversifying within each
mutual fund that you invest in, because the funds invest in
numerousinstruments, thus reducing risk, but you can further diversify and
reduce risk by investing across a selection of mutual funds with differing
investment mandates.

This means that you can diversify by type of investment, like stocks or
bonds; or geographically, like a domestic versus an international fund, for
example,or even by investment approach, like value versus growth equity
investing. One mistake that some investors make is that they acquire too
many mutual funds that are closely related and, as a result, lose the
benefits of diversification. In addition to diversification, having access to
full-time, professional money managers, and the widevariety of mutual
funds available to meet a wide variety of investor needs, mutual funds also
provide easy access to yourmoney. The price of a mutual fund is called the
net asset value (or NAV), which is derived by dividing the total value of
the securities in the portfolio by the total amount of outstanding shares.

The NAV is determined at the end of each trading day. This means that
your mutual funds are priced daily, thus leaving you with fairly quick
access to your money if, and when, you need it. Mutual fund managers
also benefit from economies of scale because they are buying and selling
large amounts of securities at one time, thus lowering transaction costs.
And, as an investor purchasing mutual funds, you are able to put your
money into a wide variety of securities at a much lower cost than if you
were to buy them individually because the costs are shared across all of the
mutual fund shareholders. Another key advantage of mutual funds is that
there are low minimal investment requirements so almost everyone can
afford to start investing with mutual funds. As with any investment, it’s
important to familiarize yourself with any possible disadvantages of
mutual funds as well. Make sure you do your homework when it comes to
fees, commissions and other expenses, as some mutual fund fees can be
quite high. If the fees are too high, they will reduce your returns. It’s also
important that you are familiar with the investment strategy and holdings
of your mutual funds to ensure that they meet your investment needs.
You also want to ensure that the cash holdings are not too high as they, too,
can eat into your returns. In general, however, mutual funds can be a very
important, convenient and cost-effective investment option for almost
every investor. An Investor Education and Awareness Initiative of Aditya
Birla Sun Life Mutual Fund.
 CHAPTER-II

REVIEW OF LITERATURE
 "BOOKS ARE THE QUIETEST AND MOST CONSTANT
FRIENDS; THEY ARE THE
MOST ACCESSIBLE AND WISEST COUNSELORS, AND
THE MOST PATIENT OF
TEACHERS." -Charles W. Elio
,Sambath Kumar ( 2021), "A study on the preferences of mutual fund
investors and investment performance of the selected mutual fund
schemes" Indian mutual fund market has noW grown into a great material
market with a lot of qualitative inputs and emphasis on investor protection
and disclosure norms. The market has become automated, transparent and
self-driven. It has integrated with global markets, with Indian companies
seeking listing on foreign mutual funds exchange, offshore investments
coming to India and foreign mutual funds floating their schemes and thus
bringing expertise in to our markets. India has achieved the distinction of
possessing the largest population of investors next to the U.K. Perhaps
ours is the only country to have the largest number of listed companies
with around 24 Regional Fund managers and National Fund managers
most of them automated.

0.V.A. M. Sridevi (2021), "Performance Analysis of Mutual Funds-A

Study on Selected Mid
Cap and Small Cap Funds", Results of the study have showed that out
of the two schemes of both mid cap and small cap funds have evidences
of outperforming the benchmark return. Not all the funds have
represented positive values. In Mid cap fund the performance, Axis
balanced fund is very insignificant whereas in the small cap fund the
performance, HSBC balanced is considered desirable. However from
the above study it can be said that the schemes have diversified results.
Saranya, Parthiban Than gavel (2022),"Performance evaluation of
Indian equity mutual fund schemes." the study have concluded that the
Mutual Fund is a safe investment tool. Mutual Fund is the only opportunity
many investors have for investing in an intelligent diversified manner.
After studying and analyzing different mutual fund schemes the following
conclusions can be made. The most important consideration while making
investment decision was return aspect followed by safety, liquidity, and
taxability. Based on the analysis the performance of the study can be
concluded to be good and those who want to eliminate risk element and
want to reap better return than it Would be advisable to go for debt or
arbitrage schemes, which ensures both return and safety.

Shivangi Agarwal, Nawaz's Mishra (2022)

"A study of the risk adjusted performance of mutual funds industry in
India", the study found that 90% of the schemes performed better than 24
their benchmark. t indicates that at the time of research, the
fundsperformed in a better way, hence the investors who are interested in
consistent returns may choose investment in these schemes.

Yashas vi, R. Rajpara (2023),

A study on performance evaluation of selected Debt Mutual Funds in
India." The researcher found which scheme was doing in a better way. He
also concluded that people are gaining interest to invest in debt mutual
funds. He also concluded that rational investors are more interested in debt
funds rather than the other funds.

Poonam Devi (2023),

Performance and Analytical study of various mutual funds." Most of the
investors like to invest in mutual funds. Most of the people like to invest
their money for one or three years to get returns on their investments.
People invest in mutual funds to get higher returns and tax benefits.

Mital bhayani (2021),

"A study of recent trends in Indian Mutual Fund Industry", It is observed
that even though mutual fund industry seems to grow in India, the growth
is Concentrated both with respect to investor category and place. It is
dominated by Institutional investors, T- 15 cities and debt-oriented
schemes leaving huge scope for growth. But large segment of investor are
still outside the umbrella of the industry. The reach of the fund houses to
different segments of investors is still a key challenge. One possible
solution could be increasing financial knowledge and awareness to
stimulate investors in mutual fund investment. This will attract investors
towards mutual fund investment. The limited distribution network and
investor service can be enhanced for wider reach beyond large cities.

Gurinder Singh and Navneet Kaur (2022)

Investigation of the Determinants to Augment Investment in the Indian
Stock Market." This report analyzed the perception of investors and non-
investors towards Indian stock market. People generally do not invest in
stock market because of lack of knowledge and risk of loss of money.
Many respondents feel that advertisement is the best way to enhance
financial literacy and motivate people to invest more in Indian stock
market. Launch of investor friendly equity schemes will also help boost
investment in stock market.

B. Kishori N. Bhagyasree (2023),

A Study on Performance Evaluation of Mutual Funds Schemes in India."
Results of the study showed that that 14 out of 30 sample mutual fund
schemes had outperformed the benchmark return. All the schemes have
represented positive returns. The results also showed that Reliance Regular
Savings Fund Equity, SBI Contra Fund, 25 HDFC Equity Fund of the
schemes had underperformed, these schemes were facing the
diversification problem. In the study, the Sharpe ratio was positive for all
schemes which showed that funds were providing returns greater than risk
free rate.

Shefali Gupta (2022),

"A comparative study on performance evaluation of sectorial mutual fund
schemes of Indian companies." All five sector funds had positive return
during 2008 to 2012. Banking and finance, FMCG and healthcare and
technology funds have performed well as compared to SENSEX returns.

Dr. R. Perumal (2023),

Investment decision making towards mutual funds by using statistical tools
and ratio analysis of mutual fund schemes. The objective of this research
work is to exploits the use of statistical tools and ratio analysis in terms of
financial performance. The study result are helpful to the Mutual Fund
firms in terms of realize their recital among the mutual fund companies in
the marketplace.

Ramanujam And A. Bhubaneswari (2022),

"Growth and Performance of Indian Mutual Fund Industry during Past
Decades". The asset under management showed the growth of Rs. 9,
05,120. The asset under management of all the sectors, mutual fund sales,
mutual fund redemption, and scheme wise resource mobilization, total
number of schemes has been increased from the year 2021to 2022. The
total number of folios shows a decrease from the year 2021 to 2022due to
number of folios reduced in growth and funds of fund schemes.

Chetna Parmar (2021),

Portfolio selection using minimax ; selected bank in India: Markowitz
model. As per the expectation of investors he/she want to diversify
portfolio as per the market proved return. It shows that the investors are
diversifying their choices according to the market situations. It alsoshowed
that there is significance difference on selection of portfolio among banks.

Dr. Shriprakashsoni, Dr. Deepalibankapue, Dr.maheshbhutada, (2022)

comparative analysis of mutual fund schemes, available at Kotak mutual
fund and HDFC mutual fund. The study conclude that, Kotak Mutual Fund
schemes are more destructive in Large Cap Equity schemes and HDFC
Mutual Fund schemes are more destructive in Mid Cap Equity schemes,
whereas both the companies schemes are very well managed in debt
market. Kotak Select Focus is the best scheme in Large cap Equity, HDFC.

Nair R K (2023),
"Indian Mutual Fund Market – A tool to stabilize Indian Economy" from
International Journal of Scientific and Research Publications has reiterated
that a Mutual fund is a powerful tool to stabilize Indian economy. The
products of mutual funds are playing a vital role in mobilizing scattered
savings among investors and channelize these funds to infrastructural
development of the country. The banks and Financial Institutions are also
playing a crucial role by promoting mutual fund business in the country.

Sehdev R and Ranjan P (2021),

“A study on Investor's perception towards mutual fund investment" from
Scholars Journal of Economics, Business and Management have
mentioned that mostly people are preferring balanced funds and debt
funds. After that people look for Equity diversified and Sector funds. The
factors responsible for investors' preference for mutual funds as an
investment option are benefits and transparency, returns, redemption
period, Liquidity and Institutional Investor's activity. For information on
mutual funds people are mostly depending on internet rather than any other
media channel.
 CHAPTER 3

RESEARCH METHODOLOGY

Research Methodology :
According to John Best, “Research is systematic activity directed
towards discovery and the development of an organized body of
knowledge.

Research is a process of systematic and in depth study of any topic or

subject backed by collection, compilation, presentation and interpretation
of relevant data. A research design is the specification of the methods and
procedures for acquiring the information needs to structure what
information is to be collected from which sources and by what procedures.
Research design is needed because it facilitates the smooth sailing of
various Research operations, thereby making as efficient as possible. In
simple words it refers to the process of research.

Research Design :

It is the overall plan or program of research. A researcher depending

upon the topic of the study may choose explorative, diagnostic, descriptive
or experimental studies. The research is of descriptive type.

Research design performs two major Any functions :

 Preparing a structure plan outlining various methods and

techniques required in conducting the research.
 Making sure that these method and techniques are suitable for the
research. It also ensures that these techniques will help in finding
objective, precise, and suitable answers to the research questions.
According to derringers, this function is called “control of
variance”.
Sampling Design :

As soon as the design research is selected, the next task is to select

the sample design. Sample design sets a platform for effective data
collection and analysis. A sample design responsible for the effective
selection of research samples. Selecting sample design affects many
aspects related to the research work. Hence, selection of suitable sample
design should be carefully performed.

Data Sources:
Data is collected from both primary and
secondary data.

Primary Data:
This refers to the first – hand information collected directly by the
researcher. A questionnaire was given to the customers to collect primary
data. The total number of respondents was 150.
Secondary Data:
Data, which are not originally collected but rather obtained from
published sources, are known as secondary data. This data was collected
from company records journals.

Data Collection Tools:

 Structured questionnaire is used here as the instrument to collect the
data. Sampling Size The sample size of study is 100.

Research Tools:
Research tools are statistical techniques used for data analysis and to arrive
at certain conclusions. The tools used for this project is, percentage
analysis.

Percentage Analysis :

It refers to a special kind of ratio. Percentage are used in making

comparison between two are more series of data.
Percentages are used to determine relationships between the series of data.
Finding the Relative Differences Become Easier through Percentage.
 CHAPTER- IV
DATA ANALYSIS & DATA INTERPRETATION
1. GENDER OF THE RESPONDENTS

Gender

Frequency Percent Valid Percent Cumulative Percent

Valid Male 92 61.3 61.3 61.3

Female 58 38.7 38.7 100.0

Total 150 100.0 100.0

Source: Primary data

ANALYSIS:-

From the all respondents there are 61.3% male and 38.7% female. It shows that there is
more number of male than the female.

2. AGE OF THE RESPONDENTS

 Age

Frequency Percent Valid Percent

Cumulative Percent

Valid
Below 25 yrs 54 36.0 36.0 36.0

25-35 yrs 60 40.0 40.0 76.0

35-45 yrs 21 14.0 14.0 90.0
Above 45 yrs 15 10.0 10.0 100.0
Total 150 100.0 100.0

Source: Primary data

ANALYSIS:-

From all the respondents there are more people who have age between 25-35 years
and less number of people are having age of less than 45 years .

Age

Below 25 yrs
25-35 yrs
35-45 yrs
Above 45 yrs

.
 3.EDUCATION OF THE RESPONDENTS

Education

Frequency Percent Valid Percent

Cumulative
Percent

Valid higher secondary 13 8.7 8.7 8.7

Graduate 101 67.3 67.3 76.0

Post Graduate 36 24.0 24.0 100.0

Total 150 100.0 100.0

Source: Primary data

ANALYSIS:-

Above graph shows that there are more people complete there graduate and post
graduate and higher secondary people are less number it shows that now a days
education level is increased.

4. OCCUPATION OF THE RESPONDENTS

 Occupation
Frequency Percent Valid Percent Cumulative
Percent

Valid Govt employee 17 11.3 11.3 11.3

Pvt.sec employee 79 52.7 52.7 64.0

Business 17 11.3 11.3 75.3

Professional 15 10.0 10.0 85.3

Student 22 14.7 14.7 100.0

Total 150 100.0 100.0

Source: Primary data

ANALYSIS:-
From all the respondents more respondents are private sector employees and student. We
can see that less respondents are professional, business and government sector
employee.

5. WHAT IS YOUR MONTHLY INCOME?

 What is your monthly income(apx)?

Frequency Percent Valid Percent

Cumulative
Percent

Valid Below Rs.25000 63 42.0 48.5 48.5

Rs.25000-Rs.35000 33 22.0 25.4 73.8

Rs.35000-Rs.45000 16 10.7 12.3 86.2
Above Rs.45000 18 12.0 13.8 100.0
Total 130 86.7 100.0
Missing System 20 13.3

Total 150 100.0

Source: Primary data

ANALYSIS:-
There are more people who have there monthly income within Rs.25000 to Rs.45000.
People having income below Rs.25000 is more and above Rs.45000 is very less.

6.WHICH OF THE FOLLOWING YOU ARE INTERESTED TO INVEST IN?

 Which of the following you are interested to invest in?

Frequency Percent Valid Percent

Cumulative
Percent

Valid Share Market 34 22.7 22.7 22.7

Mutual Fund 22 14.7 14.7 37.3

Both 37 24.7 24.7 62.0
Not interested above 57 38.0 38.0 100.0
Total 150 100.0 100.0
Source: Primary data

ANALYSIS:-

➢ 22.7% of the respondents are interested to invest in share market.

➢ 15% of the respondents are interested to invest in Mutual Funds.
➢ 24.7% of the respondents are interested to invest in Both.
➢ 38% of the respondents are not interested to invest in.

So the majority of respondents are not interested to invest in share market and
mutual fund.

7. ARE YOU AWARE ABOUT MUTUAL FUNDS?

 Statistics
Are you aware about mutual funds?

N Valid 150

Missing 0

Are you aware about mutual funds?

Frequency Percent Valid Percent

Cumulative Percent

Valid yes 83 55.3 55.3 55.3

no 67 44.7 44.7 100.0

Total 150 100.0 100.0
Source: Primary data
ANALYSIS:-
➢ 55.3% of the respondents are aware about mutual fund.
➢ 44.7% of the respondents are not aware about mutual fund.

So majority of the respondents are aware about mutual fund.

Source: Primary data

ANALYSIS:-
➢ 13.3% of the respondents fully aware about mutual funds.
➢ 33.3% of the respondents have partial knowledge of mutual fund.
➢ 12.7% of the respondents aware only of those schemes they have invested in MF.
➢ 40.7% of the respondents no idea about mutual fund.

So the majority of the respondents have no idea about mutual fund.

8. HOW DO YOU KNOW ABOUT MUTUAL FUNDS?

ANALYSIS:-

➢ 10.7% of the respondents know through advertisements about mutual fund➢18.7%

of the respondents know through distributors about mutual fund.
➢ 14% of the respondents know through friend referrals/employee about MF.➢
21.3% of the respondents know through Internet about mutual fund.

So the majority of the respondents know through internet about mutual fund.

9. DID YOU INVESTED IN MUTUAL FUNDS?

 Statistics
Did you invested in mutual
ndsfu

N Valid 150

Missing 0

Did you invested in mutual funds

Frequency Percent Valid Percent Cumulative Percent

Valid yes 62 41.3 41.3 41.3

no 88 58.7 58.7 100.0

Total 150 100.0 100.0

Source: Primary data

ANALYSIS:-

➢ 41.3% of the respondents invested in mutual fund.

➢ 58.7% of the respondents never invested in mutual fund.

So the majority of the respondents never invested in mutual fund.

 10. IF (YES), IN WHICH TYPE OF FUNDS u HAVE INVESTED IN MUTUAL
FUND?
Statistics
If (YES), In which type of funds you have invested in mutual funds?

N Valid 63

Missing 87

Source: Primary data

ANALYSIS:-

➢ 26.7% of the respondents have invested in equity fund category in different

schemes.
➢ 11.3% of the respondents have invested in debt fund category in various schemes.
➢ 4% of the respondents have invested in hybrid category

So majority of the respondents choose equity category funds, but they

says it have high risk.
11. IN WHICH MUTUAL FUND COMPANY HAVE INVESTED?

Source: Primary data

ANALYSIS:-

From above diagram we can say that there is no much difference in preference of
purchasing Mutual fund. There is minor difference in purchasing different type of Mutual
Fund.
12.IF (NO), WHAT BE THE REASONS FOR NOT INVESTING IN MUTUAL FUNDS?
Statistics
If (NO), what be the reasons for not investing in mutual funds?

N Valid 90

Missing 60

If (NO), what be the reasons for not investing in mutual funds?

Frequency Percent Valid Percent
Cumulative Percent

Valid
Lack of guidance 5 3.3 5.6 5.6

Lack of knowledge 30 20.0 33.3 38.9

Risky investment 29 19.3 32.2 71.1
No particular reason 26 17.3 28.9 100.0
Total 90 60.0 100.0

Missing System 60 40.0

Total 150 100.0

Source: Primary data

ANALYSIS:-
➢ 20% of the respondents say that they not invested because lack knowledge about
mutual fund for not investing in mutual fund.

➢ 19.3% of the respondents say that they not invested because risky investment so
that not investing in mutual fund.

➢ 3.3% of the respondents say that they not invested because lack of guidance for not
investing in mutual fund.

➢ 17.3% of the respondents says no particular reason for not investing in mutual fund.
So the majority of the respondents says lack of knowledge about mutual fund for
not investing in mutual fund.

13. WHAT ARE THE REASONS FOR INVESTING IN MUTUAL FUND?

Statistics

What are the reasons for investing in mutual nds? Fu

N
Valid 150

Missing 0
 What are the reasons for investing in mutual funds?

Frequency Percent Valid Percent Cumulative

Percent

Valid 99 66.0 66.0 66.0

choice of scheme 8 5.3 5.3 71.3

flexibility 5 3.3 3.3 74.7
High return 13 8.7 8.7 83.3
liquidity 6 4.0 4.0 87.3
professional management 5 3.3 3.3 90.7
safety 10 6.7 6.7 97.3
tax exemption 4 2.7 2.7 100.0
Total 150 100.0 100.0
Source: Primary data

ANALYSIS:-

➢ 8.7% of the respondents say that they invested because of high return for investing
in mutual fund.

➢ 5.3% of the respondents say that they invested because of choice of scheme for
investing in mutual fund.

➢ 3.3% of the respondents say that they invested because of flexibility for investing in
mutual fund.

➢ 4% of the respondents say that they invested because of liquidity for investing in
mutual fund.

➢ 3.3% of the respondents say that they invested because of professional

management for investing in mutual fund.

➢ 6.7% of the respondents say that they invested because of safety for investing in
mutual fund.

➢ 2.7% of the respondents say that they invested because of tax exemption for
investing in mutual fund.
So the majority of the respondents say that they invested because of high return they
are believe that is the main & the most important reason to invest in Mutual fund.
14. WHAT ARE THE OBJECTIVES OF YOUR INVESTMENT?

ANALYSIS:-

➢ 12.7% of the respondents say that their investment objective to provide for
retirement.

➢ 6.7% of the respondents say that their investment objective to avail tax benefit.
➢ 4.7% of the respondents say that their investment objective for children education.

➢ 5.3% of the respondents say that their investment objective for purchase asset.➢
12% of the respondents say that their investment objective for savings.

So the majority of the respondents say that their investment objective to provide
for retirement and for savings.
15. HOW OFTEN YOU INVEST IN THE MUTUAL FUND?

Source: Primary data

ANALYSIS:-

From all the respondents they are more choose SIP way of investment. But they are invest
in both way of investment.
16. WHAT IS YOUR MODE OF PURCHASE OF MUTUAL FUND?

ANALYSIS:-

➢ 16% of the respondents they are purchase through online.

➢ 16% of the respondents they are purchase through distributors.
➢ 8% of the respondents they are purchase through bank branches

So the majority of respondents purchase through online and distributor

 17. WHAT IS YOUR PREFERENCE OF SAVINGS AVENUES?

Statistics
What is your preference of savings avenues?

N Valid 150

Missing 0

What is your preference of savings avenues?

Frequency Percent Valid Percent Cumulative

Percent

Valid
24 16.0 16.0 16.0
bank deposit 32 21.3 21.3 37.3
chits 2 1.3 1.3 38.7
gold 35 23.3 23.3 62.0
insurance 7 4.7 4.7 66.7
MF 23 15.3 15.3 82.0
postal savings 3 2.0 2.0 84.0
real estate 9 6.0 6.0 90.0
shares 15 10.0 10.0 100.0
Total 150 100.0 100.0
Source: Primary data
ANALYSIS:-

➢ 21.3% of the respondents prefer bank deposit for savings avenues.

➢ 23.3% of the respondents prefer gold for savings avenues.
➢ 15.3% of the respondents prefer Mutual Fund for savings avenues.
➢ 10% of the respondents prefer Shares for savings avenues.
➢ 6% of the respondents prefer real estate for savings avenues.
➢ 2% of the respondents prefer postal savings for savings avenues.
➢ 4.7% of the respondents prefer insurance for savings avenues.

So the majority of the respondents preference for savings avenues are gold and
bank deposit.

18.WHAT IS YOUR PERCEPTION ON RISK WHILE INVESTING IN MUTUAL FUND?

Source: Primary data

ANALYSIS:-
 ➢ 8.7% of the respondents say that its low risk while investing in mutual fund.
➢ 9.3% of the respondents say that its risk while investing in mutual fund.
➢ 12% of the respondents say that its balanced risk on while investing in MF.
➢ 12% of the respondents say that its very high risk while investing in mutual fund.

So the majority of the respondents say that its high risk on while investing in MF.

19. WHAT IS YOUR LEVEL OF SATISFACTION TOWARDS INVESTMENT IN MUTUAL

 Statistics
What is your level of satisfaction towards investment in mutual fund?

N Valid 62

Missing 88

What is your level of satisfaction towards investment in mutual fund?

Frequency Percent Valid Percent Cumulative
Percent

Valid very satisfied 8 5.3 12.9 12.9

satisfied 17 11.3 27.4 40.3

neutral 28 18.7 45.2 85.5
Dissatisfied 8 5.3 12.9 98.4
very dissatisfied 1 .7 1.6 100.0
Total 62 41.3 100.0
Missing System 88 58.7

Total 150 100.0

Source: Primary data

ANALYSIS:-

➢ 5.3% of the respondents say that very satisfied with investment company of mutual
fund.
➢ 11.3% of the respondents say that satisfied with investment company of mutual
fund.
➢ 18.7% of the respondents say that neutral with investment company of mutual fund.
➢ 5.3% of the respondents say that dissatisfied with investment company of mutual
fund.
➢ 1% of the respondents say that very dissatisfied with investment company of mutual
fund.

So the majority of the respondents say that very neutral with investment company of
mutual fund.
CHAPTER V
FINDINGS:

 Among all the respondents 56% are aware about Mutual Fund and 44% are
not aware about Mutual Fund.
 From all aware respondents only 41% respondents have invest in Mutual
Fund.
 There are 61% male and 39% female out of all the respondents and more
number of male are aware than the female about Mutual Fund.
 From the age of 25-35 years have more aware than others.
 Among 79 private sector employee 48 are aware and 31 are not aware about
Mutual Fund it shows that there is more awareness in private sector
employees.
 There are 101 respondents who are graduate among them 58 are aware and
43
are not aware about Mutual Fund.
 There are 36 respondents who are post graduate among them 25 are aware
and 11 are not aware about Mutual Fund.
 More respondents have their annual income between 25k to 35k and from
them
most of the people are prefer invest in Mutual Fund.
 From all the respondents 21% respondents have awareness regarding Mutual
Fund through internet and bank and less number of respondents are aware
through distributors.
 40% respondents are investing in lump sum and 60% are investing in
Systematic
Investment Plan.
 From all aware respondents 12% respondents have their investment
objectives
are savings and to provide for retirement.
 There are 16% respondents purchase of Mutual Fund products through
Online.
 Among all the invest respondents 18.7% are neutral with their investment in
Mutual Fund and 11.3% are satisfied with their investment. Only 5.3% are
dissatisfied with their investment.
 Among all the invest respondents there are 12% of the people says very high
risk
and 14% of the people says risk. Only 8% of the people says low risk while
investing in Mutual Fund.
 From all aware respondents 35 respondents did not invest in Mutual Fund
out of
83.
 Among the not investors 20% respondents lack of knowledge and 19.3%
respondents risky investment.
 There are 22% respondents have interested to invest in Mutual Fund.
SUGGESTIONS

After seeing the whole Data analysis and findings my suggestions for the industry are
shown as below
 The company should give the knowledge regarding Mutual Fund through various
sources like more advertisements, T.V. programmes, etc. about what it is? How it
works? How to handle its? What is its benefit for us with its advertisements or in
programmes. Because many people have heard about it but don’t know what it
is?
 The company should also attract the medium level Income people by showing
them the benefits of the liquidity funds for the short Term to attract them.
 As per survey Bank creates higher awareness so the mutual fund companies
should more collaborate with the banks.
 The company should also attract the customer through different schemes who
having knowledge about the Mutual Funds but not investing in Mutual Funds.
 The company should also make aware the people about the AMFI exam and
should motivate them to be financial advisor to get more business.
 The company should give information regarding Tax benefit to Invest into Mutual
Fund.
 The company should organize seminar to give information about Mutual Fund
and should distribute brochures having detail of schemes of Mutual Fund.
 Winning the investor’s confidence and protecting their rights is the common
objective of all the mutual fund companies. In this context the AMFI and SEBI
should make strict rules and regulations for safeguarding the interests of the
common investors. If these rules are not being followed properly, a provision of
punishment should be made who violates the same.
 Some investors complained that the brokers/sub brokers are more interested in
their incentives provided to them by the companies for selling more schemes. He brokers,
sub brokers and
agents should provide right and timely information to the investors. They must
keep themselves aware of the latest happenings in the market for the sake of
investors.
 Steps should be taken to boost the confidence and morale of the investors. This
can be done through appropriate communication and by educating investors to
invest in mutual funds. Timely and right information should be provided to them
by different communication modes so that they come to know about the latest
trends in the mark.
 CHAPTER-6
CONCLUSION

CONCLUSION :

 Today a lot of investment opportunities are available to the investors in the

financial
 markets. Investors can invest in corporate bonds, debentures, bank deposits,
post office
 schemes etc. But nowadays investors opt for portfolio managers to invest
money on
 their behalf. These portfolio managers are experts in stock market operations
and invest
 the money in such a way that the investors would get minimum assured
returns. Today
 many institutions are busy in providing wealth management services to the
investors.
 But these services are very costly. Thus in order to help the investor’s mutual
funds
 provide a protective shed to the small and big investors.
 The present study analyses the mutual fund investments in relation to
investor’s
 behavior. Investors’ opinion and perception has been studied relating to
various issues
 like type of mutual fund scheme, main objective behind investing in mutual
fund
 scheme, level of satisfaction, role of financial advisors and brokers, investors’
opinion
 relating to factors that attract them to invest in mutual funds, sources of
information,
 deficiencies in the services provided by the mutual fund managers,
challenges before
 the Indian mutual fund industry etc. This study is very important in order to
judge the
 investors’ behavior in a market like India, where the competition increases
day by day
 due to the entry of large number of players with different financial strengths
and
 strategies. The present investigation outlined that mostly the investors have
positive
 approach towards investing in mutual funds. In order to maintain their
confidence in
 mutual funds they should be provided with timely information relating to
different trends
 in the mutual fund industry. For achieving heights in the financial sector, the
mutual fund
 companies should formulate the strategies in such a way that helps in
fulfilling the
 investors’ expectations. Today the main task before mutual fund industry is
to convert
 the potential investors into the reality investors. New and more innovative
schemes
 should be launched from time to time so that investor’s confidence should be
 maintained. All this will lead to the overall growth and development of the
mutual fund
 industry.
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