methodology

The definitive source for

network performance metrics
 methodology 2

Contents
Introduction 1
How Ookla® collects data 2
Speedtest measures the full capacity of an internet connection 3
Quantity + quality of test data 3
Benefits of a dedicated server network 4
Testing to a CDN alone does not provide an accurate picture of network performance 5
Understanding the last mile of a network connection 5
Testing 5G and super-fast fiber connections 6
Accurate 5G connection detection and identifcation 6
Background testing does not provide a reliable measurement of speed 7
The hidden downsides of background testing from other providers 7
Ookla provides a reliable, consistent test experience across devices 8
Testing coverage, availability and quality of service 8
How Ookla aggregates and analyzes data 9
Ookla metrics 10
Standard internet speed metrics measured by Speedtest 10
Ookla performance metrics for mobile and fixed broadband 11
Coverage metrics for mobile broadband 12
Operational definitions 15
The Ookla product suite 16

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 1

Introduction

Ookla® is fiercely committed to measuring the performance

and availability of the internet worldwide and transparently
reporting on that performance. For over 14 years, Ookla
has been perfecting the way we test all aspects of internet
10,000,000+
TESTS DAILY
performance.

Speedtest®, the company’s flagship product, is the most

reliable tool for measuring internet performance and
providing network diagnostics. Every day, millions of people
use Speedtest to better understand the performance 300,000,000+
and quality of their internet connections. This consumer- COVERAGE SCANS DAILY
initiated testing is the most accurate way to understand a
network connection because it reflects how people actually
experience the internet, when and where it actually matters
to them.
10,000+
SERVERS GLOBALLY
Ookla’s Speedtest Server Network™ also ensures the most
IN OVER 190 COUNTRIES
accurate possible test results anywhere in the world. Because
we have servers in every country and major population
center, Speedtest users always test using a nearby server,
reducing travel time of the data as it communicates between
the device and server.
100%
OF THE WORLD’S
COUNTRIES REPRESENTED
We subject this robust amount of data to rigorous
IN OOKLA DATA
aggregation and analysis, setting Speedtest apart and making
Ookla the preferred data provider for telecommunications
operators, regulatory bodies, trade bodies, analysts,
journalists and nonprofits worldwide.
30,000,000,000+
This document shares the details of Ookla’s methodology, TESTS TO DATE
including the metrics we cover, how our methods differ from
other network testing providers, and why Ookla is uniquely
capable of measuring super-fast speeds and 5G performance.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 2

How Ookla collects data

Speedtest is the most accurate
Each time a user takes a Speedtest, a snapshot of the internet
is captured for that given time, place, device and network. measure of real-world network
Because these tests are initiated by consumers, Speedtest
gives users accurate information about internet speeds at
performance and coverage
the times and locations that are important to them. When
aggregated, these measurements describe the network’s real-
world performance, including information about locations, Periodic background tests are limited
times, service providers and devices. in what they can measure

A test taken with Speedtest measures the characteristics of

the communication network between a device and a server
using our global server network. The fewer links between a
device and a server, the more relevant the measurement is to
quantifying and understanding the networking capability of
a particular device. To that end, Ookla operates a vast testing
infrastructure of over 10,000 servers worldwide which allows
us to ensure an accurate and meaningful view of network
performance by minimizing the number of links between
The dedicated foreground test from
device and server.
Speedtest measures full throughput
Along with network performance metrics such as download
speed and latency, mobile Speedtest users on Android devices
can also opt in to submit data from background coverage
scans. Our users contribute billions of measurements on the
quality and conditions of mobile networks in their area from
over 300 million scans each day. These coverage scans provide
real-time insights into signal conditions, spectrum usage and
network equipment at a fine level of geographic detail.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 3

Speedtest measures the full capacity of an

internet connection Quantity + quality of test data

When a consumer decides to take a test using Speedtest, it is Numbers matter in data collection, and it’s
important to look deeply at what the numbers
run as a dedicated foreground service. This is the most accurate
represent. If a testing provider were to run 100
measure of internet performance capability because it is able to background tests per day on 100 phones for 100
use enough data to flood the internet connection and measure days that record 100 values each, they’d have
the full capability of both the network connection and the 1 million measurements. That overall number
device. The connection must be fully utilized to accurately assess might sound impressive — until you realize that
network performance and quality metrics, such as download 100 phones do not give you a very wide (or
speed, upload speed, latency, packet loss, jitter and other interesting) distribution of phone types, locations
or even experiences. The numbers are even less
indicators of network conditions.
impressive when you realize that the 100 data
points they’re collecting include less significant
Companies that rely on background tests hidden inside of other details like the device’s screen width and battery
apps to measure speed only send small amounts of data back type. Those might be interesting data points
and forth. This is not a sound method for accurately measuring for tiny cross sections of our industry, but they
performance, particularly at high speeds. While useful for contribute little valuable information about
assessing metrics like signal and coverage, background tests internet speed or performance at a global scale.
are not able to flood an internet connection with a sufficient When test providers bury their SDK in third-party
apps, the number of “measurements” can be
volume of data to measure the full throughput capability. Many
smoke and mirrors designed to distract from a
companies claiming to test speed do so via background testing, low-quality user base.
which means that their measurements are incomplete and do not
offer a true picture of performance. Each and every day, over 10 million tests are
actively initiated by pressing the “Go” button
Because Speedtest operates in the foreground and measures on Speedtest, and we receive additional data
the full throughput capacity of a connection, we can properly from over 300 million coverage scans. We see
daily results on almost every mobile and fixed
measure the performance capability of each connection. This is
broadband network in the world, which provides
why speeds measured with Speedtest are often higher than those us with a real-time view of how the internet
measured with other methods. This difference can be substantial is performing at a global scale. This constant
when testing the performance of newer technologies like 5G and flow of immense amounts of data allows us to
multi-gigabit fiber. Furthermore, background tests that run on a precisely track how networks respond to events
predefined schedule that suits the data providers’ needs don’t like large crowds, the capabilities of new devices,
always reflect accurate information about internet speeds at the the impact of network upgrades and the rollout
of new technologies like 5G.
times and locations that are important to consumers.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 4

Benefits of a dedicated server network

Testing to a local server eliminates latency and bottlenecks

that can skew performance metrics. Each link and node
through which data is transferred can affect the final
measurements as the link with the most constraining
characteristics (highest latency, lowest bandwidth or highest
packet loss) will typically limit the final measurements.
Therefore, the fewer links between a device and a server,
Nearby servers have optimal
the more relevant the measurement is to qualifying and and full performance
understanding the networking capability of a particular
device.

Speedtest applications leverage a vast testing infrastructure

with over 10,000 servers in more than 190 countries. By
having multiple servers in every country and major population
center, Speedtest ensures an accurate and meaningful view of
networking performance by minimizing the number of data
links between device and server.

Furthermore, by maintaining servers in a broad selection of

Distant servers introduce latency and
networks, we are able to measure the performance of both
the last mile connection and connections elsewhere on the
bottlenecks which reduce performance
internet. Ookla also takes comprehensive steps to ensure
our traffic is indistinguishable from other applications or
browser traffic to the server.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 5

Testing to a CDN alone does not provide an

accurate picture of network performance
Ookla is focused on providing the most accurate quality of
service (QoS) measurement technology possible. To do this,
it’s vital to measure the service provided to the end user by
their ISPs and mobile operators. This means getting closer to
the user than can be achieved by testing to a content delivery
network (CDN) or multiple CDNs.

Although CDNs serve a large portion of internet content,

they do not represent internet performance as a whole.
Testing to a CDN means testing to a single provider, often in
a distant location. This only measures the connection from
that specific CDN. CDNs also introduce several additional
variables that can affect how consumers experience the
internet, including peering relationships, performance issues
between provider networks and CDNs, and the geographic
location of CDN servers.
Understanding the last mile of a
By leveraging our network of over 10,000 high-performance
network connection
test servers around the world, Ookla is uniquely able to
The “last mile” refers to the final leg of a
evaluate the service provided by every ISP and mobile telecommunications network that delivers services to an
operator in the world — and to remove the variability that end user. Specifically, the last mile refers to the portion
comes with measuring CDN performance. of the network chain that physically reaches the end-
user’s premises, including coaxial cable service drops
We recognize the value in measuring a user’s performance carrying signals from utility poles to subscribers’ homes
beyond the last mile, so Speedtest allows testing to various and cell towers linking local mobile devices to the
providers in diverse locations. In this way we can assess cellular network. Limitations to the last-mile connection
can create bottlenecks for speed for individual internet
various connection scenarios to understand the full potential
users. This is the part of a user’s internet experience
of a connection, instead of being limited to a single provider. that a provider has the most control over — and
Only Ookla allows you to detect points of network responsibility for. Because Ookla connects to dedicated
congestion, and gain a better understanding of internet local servers, consumers can more accurately measure
performance as a whole. and troubleshoot the network connection they’re
actually paying for, based on the location from which
they are testing.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 6

Testing 5G and super-fast fiber connections

The ability to measure a network’s full capacity is especially critical with modern network
speeds increasing rapidly across connection types like 4G, 5G and fiber broadband. Speedtest
is uniquely capable of measuring the throughput of a 5G connection and other gigabit-and-
beyond speeds. Speedtest uses a client and server testing engine that dynamically scales
the number of connections to the server in order to saturate and accurately measure client-
side connections up to 10 Gbps. This allows Ookla to measure the full extent of real-world
performance and overcome the effects of network bottlenecks such as TCP slow start (a
transmission control protocol that avoids sending more data than the network is capable
of forwarding).

Accurate 5G connection detection and identification

Not all 5G-capable devices natively identify the 5G connection type when reporting to
applications. That’s why Ookla has directly partnered with device manufacturers worldwide
to implement accurate in-app 5G detection in Speedtest. Consumers can reliably see when
they’re testing a 5G connection in the Speedtest app, which provides a valuable feedback
loop of 5G network service.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 7

Background testing does not provide a reliable measurement

of speed

Other testing providers often report much slower speeds than Speedtest. That’s because their
tests either run in the background of other apps without consumers’ knowledge or simply
download a very small file from a content delivery network (CDN) or server. These quick tests
cannot scale up to assess the full capacity of a connection or accurately determine upload
speed — and the results do not indicate how a connection might actually perform while using
large amounts of data over a 5G connection. Because a significant amount of demand on the
network must be generated for 5G carrier aggregation to even take effect, shorter-duration
tests are incapable of ensuring the network assigns the maximum number of component
carriers to the user equipment (UE) to trigger a 5G connection.

The hidden downsides of background testing from other providers

Other internet testing solutions run in the background of third-party applications that users
are often unaware of, such as messengers, call recorders, dating apps and media converters.
Speedtest is used and trusted by hundreds of millions of consumers worldwide to do exactly
what they expect: to provide an accurate, reliable measure of the performance and quality of
their networks.

Due to protections Apple has in place for user privacy, iOS doesn’t surface information like
connection type to apps that run in the background. It is vital that a testing solution run in
the foreground on iOS to accurately test the network and collect information about the active
SIM and access technology. Aggregate speeds you might see from other network testing
providers do not adequately represent the results of iOS users, which make up a large and
important segment of the market.

As Google continues to update their data privacy policies for Android, having a dedicated
app with a transparent consumer experience and clear user permissions around location data
collection is increasingly important.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 8

Ookla provides a reliable, consistent test experience across devices

Speedtest provides an accurate, consistent test experience across devices. We have mobile apps for both Android and
iOS that are optimized to measure the specific intricacies of a mobile connection. There are dedicated Speedtest apps for
computers (Mac and Windows), a browser extension for Chrome, an AppleTV app and embedded solutions that integrate
with routers, hardware and other connected devices. For developers who want to use the trusted technology and global
server network behind Speedtest to power their own solutions, we also offer a command-line interface tool (Speedtest CLI)
and an SDK. Our original web test at Speedtest.net covers most other platforms, and we continue to explore new platforms
for Speedtest.

Testing coverage, availability and quality of service

Fast speeds only matter when you actually have mobile coverage. Consumer-initiated testing is the best measure for speed
and several other metrics, but to measure signal and coverage Speedtest also collects over 300 million daily scans of
coverage data in the background, submitted by Speedtest Android app users. These coverage scans capture where service is
offered and what the quality of service is at each location.

android

Android iOS Windows Mac Chrome AppleTV CLI

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 9

How Ookla aggregates and analyzes data

Consumer-initiated = speed
We use a rigorous statistical sampling methodology to combat Background = coverage
sampling bias and ensure data accuracy. Through consumer-
initiated testing, Speedtest gives every user a voice to describe A user’s mobile internet experience is greatly impacted
what the internet connection is like on their device at the times by coverage. With coverage scans, we also examine
and places that matter most to them. Whether a user takes information about a mobile user’s “radio environment,”
a Speedtest once per month or once per hour, our sampling including the technology used (e.g., 5G, 4G LTE, etc.),
the cellular infrastructure to which they are connected
methodology makes sure that each user’s voice is heard and is
and the accompanying strength and quality of signal.
not drowned out by high-volume testers. This allows us to better understand coverage in that area
and to provide more information about why particular
When we aggregate data from all of the tests we’ve received, Speedtest results were seen. We use the hundreds of
each unique Speedtest user’s results are averaged to create millions of coverage scans that we receive each day to
a single sample that summarizes their internet experience provide an accurate and up-to-date understanding of the
for that time period and geographic area. We then evaluate coverage offered by mobile operators.
each service provider based equally on the samples provided
Consumer-initiated testing and coverage scans
by each of its users. This removes the potential for results to
complement one another, and together they provide
be skewed by individual outliers or short-term fluctuations in an unparalleled amount of data on performance and
service or user behaviors. coverage. Here is an example of what that looks like in
Brazil.
Network engineers frequently use Speedtest while developing
next-generation technologies. To ensure that our results
represent the true commercially available user experience,
results from these tests, which include those taken from
our CLI tool, are excluded from our published results. This
is because these tests are often performed in controlled
environments that do not necessarily reflect the real-world
conditions consumers see. For various reasons, results from
the following platforms are also excluded from our aggregates:
mobile web tests taken on Speedtest.net, tests on Windows
phones, the Chrome app and through our embedded solutions.

Finally, our data scientists and analysts employ a host of

tools that allow us to identify and remove any tests that may
intentionally or unintentionally bias our results.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 10

Ookla metrics
Here at Ookla, we are continuously researching new and better metrics to describe real-world internet performance and
coverage. Our metrics help consumers to understand their network performance and service providers to understand their
customer experience, gain competitive insights and identify how to improve their networks.

Standard internet speed metrics measured by Speedtest

Download speed Upload speed Latency / Ping Jitter Packet loss

Download speed measures Upload speed measures how Also called latency, ping is Also called Packet Delay Packet loss occurs when a
how quickly you can pull quickly you send data from the reaction time of your Variation (PDV), jitter is a packet of data being sent
data from a server on the your device to the internet. A connection — that is, how measure of the variability over the internet is not
internet to your device. Most fast upload speed is helpful quickly your device gets a in ping over time. Jitter is received or is incomplete.
connections are designed to when sending large files via response after you’ve sent out not usually noticeable when This is described in the
download much faster than email, or in using video-chat a request. A fast ping means a reading text, but when percentage of packets lost
they upload. This is because to talk to someone else online more responsive connection, streaming and gaming compared to packets sent.
the majority of online activity, (since you have to send especially in applications a high jitter can result Packet loss can be a result
like loading web pages or your video feed to them). where timing is everything in buffering and other of network congestion, poor
streaming videos, is driven Upload speed is measured in (like video games). Ping is interruptions. This metric signal or line quality. Even
by downloading content. megabits per second (Mbps). measured in milliseconds shows the average difference small amounts of packet
Download speed is measured (ms). between consecutive latency loss can severely degrade
in megabits per second measurements. the quality of experience for
(Mbps). real-time applications such
as videoconferencing and
gaming.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 11

Ookla performance metrics for mobile

and fixed broadband
Speed Score™
We created Speed Score to fully account for the range of
speeds a provider offers in a single metric. This makes it easier
to compare mobile operators and ISPs on several measures of
speed using one metric.

Speed Score incorporates a measure of each provider’s

download and upload speed to rank network speed
performance (90% of the final Speed Score is attributed to
download speed and the remaining 10% to upload speed
because online experiences are typically more affected by
download speed). Speed Score uses a modified trimean to
combine speeds from the 10th percentile, 50th percentile
(also known as the median) and 90th percentile in a weighted
average using a 1:8:1 ratio, respectively. We place the most Competitive Geography
emphasis on the median speeds as those represent what
most network providers’ customers will experience on a day- The Competitive Geography filter, which is currently
to-day basis. only applied to the United States, ensures a balanced
comparison of national wireless operators by eliminating
Consistency Score™ geographic outliers. To meet the definition of “competitive”
While fast speeds are paramount, a consistent experience is in the U.S., a ZIP code must contain samples from at least
also a worthy measure of a network’s quality. Consistency three top national competitors (those who have at least
Score is the metric we use to identify fixed broadband or 3% of market share at a national level), but no competitor
mobile networks that provide a consistent quality of service. can have more than 2/3 of the samples in that ZIP code.
It reflects the percentage of a provider’s data samples that Operators are considered present in a ZIP code if they have
meet minimum thresholds for download and upload speeds, at least 3% of the samples in the area and show samples on
depending on the type of network. Consistency Score for fixed multiple devices. Limiting any operator from having more
broadband uses thresholds of 25 Mbps minimum download than 2/3 of samples ensures actual competition in a ZIP
speed (the recommended speed for streaming in 4K) and code rather than including areas where one competitor
3 Mbps minimum upload speed. Consistency Score for dominates the market.
mobile uses thresholds of 5 Mbps minimum download speed
(the recommended speed for streaming in HD) and 1 Mbps
minimum upload speed. The higher a provider’s Consistency
Score, the more likely a consumer will enjoy acceptable
internet performance and quality.
© 2006-2020 Ookla, LLC. All Rights Reserved
 methodology 12

Coverage metrics for mobile broadband

Ookla determines an operator’s geographic coverage using a sample of scans received from devices on that operator’s
network in each 100 m2 area. Because coverage is a spatially-focused metric, only scans with precise and legitimate location
information are included as we build samples that normalize data by user, operator, location and timeframe.

Android Speedtest users can enable or disable coverage scan collection at any time. When enabled, Android devices running
the Speedtest app periodically capture key characteristics of each user’s experience with the surrounding mobile networks
throughout the day. Each coverage scan captures information about the mobile network that device is connected to, including
information about the connection to that network.

As with our consumer-initiated tests, each coverage scan provides a wealth of information, including:

Operator Radio signal Connection Radio access network Device location

Information about the Information about signal Data connection type Tracking area Latitude, longitude,
subscriber network and strength and quality (e.g., LTE, WiFi) and (LAC/TAC), base station altitude, accuracy, and
the network to which the (e.g., RSRP, RSRQ, cellular connection type ID, cell ID, physical cell ID age of location (when
device is connected RSSI), frequency band (PCI) accurate GPS locations
(EARFCN, UARFCN, are not available, IP
ARFCN) and other address geolocation
properties of the cellular is used)
connection

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 13

Coverage Score™
We created Coverage Score to account for both the quality Coverage Score and Average Tile Quality
and coverage of service for mobile operators. Coverage Score
multiplies the proportion of locations in which an operator
was seen with service (its footprint) against the average
tile quality score (based on availability metrics) among all
locations in which that operator is present. Coverage Score
has a range of 0 to 1000 to avoid any potential for confusion
that te Coverage Score represents a percentage of an area or
population with coverage.

Availability
Whether or not service is available is closely tied to coverage.
We divide our data on availability into three separate
views: General Availability, 4G Availability, and On-Network
Availability. These metrics indicate how likely a user, on
average, is to have service available in the places they go. They
are individually defined as:

• General Availability
The percentage of an operator’s known locations where
a device has access to any kind of service (including
roaming).
• 4G Availability
The percentage of an operator’s known locations where a
device has access to 4G LTE service (including roaming).
• On-Network Availability
The percentage of an operator’s known locations where a
device has access to service from that operator.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 14

Time Spent
While it might be easy to assume that a user connects to a 4G
Mean Percent Time Spent
signal 100% of the time, actual experience varies. We use Time
Spent to give mobile operators insight into the percent of time
that an average user spends on a given cellular technology —
both on and off of their subscriber (SIM) network. For example,
we could see that users in one area are using 74% 4G, 6%
Roaming 4G and 20% 3G. This can help pinpoint gaps in LTE
coverage, among other things. Time Spent uses coverage scans
to construct daily timelines for each device. Then, daily per-
device durations on subscriber network, active network and
cellular technology are calculated for a given area of interest.
Next, the percent time spent on cellular technology per-device
based on the area and time period of interest are determined.
Finally, we aggregate the average percent time over devices for
a subscriber network to give the final metrics seen in Speedtest
Intelligence™.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 15

Operational definitions

It’s also important to define four of the key phrases we use in our articles and reports.

Top providers
To be designated as a top provider, an operator or ISPs must account for 3% or more of total test samples in the market for
the period. We use this designation to ensure that most consumers in the area actually have access to the provider to qualify
it as the fastest, most consistent or having the best coverage.

Modern chipsets
Ookla maintains a list of device models built on chipsets capable of utilizing the latest network technologies. When calculating
Speed Score and determining the winners of Speedtest Awards, we use results from devices built on modern chipsets so that
an operator’s score is not negatively impacted if a portion of its subscriber base continues to use older technology.

Footprint
Footprint is the fraction of locations within a given market, across all operators in that market, where a device has access to
service. We use Footprint in calculating Coverage Score. Operators with a relatively small footprint will have a lower Coverage
Score than competitors with equal availability and a larger footprint. We require that an operator’s footprint in their market is at
least 30% before we will calculate a Coverage Score, however, to indicate that the operator is generally available to the public.

Mean (or average)

We use “mean” and “average” interchangeably unless specifically stated otherwise.

© 2006-2020 Ookla, LLC. All Rights Reserved

 methodology 16

The Ookla Product Suite

Ookla’s enterprise solutions provide the most expansive view of worldwide network performance available through a suite of
products trusted by Fortune 500 operators, governments, trade groups and other businesses around the world.

Speedtest Intelligence® Cell Analytics™ Downdetector Enterprise®

GLOBAL PERFORMANCE PERFORMANCE, COVERAGE AND COMPREHENSIVE MONITORING FOR
DATA AND ANALYSIS SIGNAL MEASUREMENT DATA ONLINE SERVICE PROVIDERS

Speedtest Intelligence provides current Powered by billions of measurements Leveraging over 22 million monthly problem
insights into global fixed broadband and from Speedtest, Cell Analytics provides reports, Downdetector Enterprise provides
mobile network performance, availability insights about wireless service quality, RF real-time outage detection, early alerting,
and quality. Leveraging billions of consumer- measurements, data usage, user density, historical data around service outages and
initiated tests, Speedtest Intelligence is an indoor vs. outdoor performance, cell site insight into third-party outages, so your team
essential tool to help organizations make locations and much more — surfaced in a can reduce downtime and increase customer
business and technical decisions with a full powerful, yet easy-to-navigate portal. satisfaction.
understanding of both the speed and quality
of networks in their markets.

Speedtest Powered™ CellMaps® Speedtest Custom™

INTEGRATED NETWORK TESTING PERSONALIZED NETWORK COVERAGE YOUR CUSTOMIZED SPEEDTEST
SOLUTIONS MAPS
Leverage the renowned methodology and
Speedtest Powered brings the power and CellMaps is a user-friendly, interactive worldwide server network of Speedtest in
accuracy of Ookla testing to any product or mapping platform that showcases your your own mobile-friendly, HTML5-based
service capable of connecting to the internet company’s personalized network coverage testing solution.
with an array of enterprise licensing options, map, letting customers know where they can
including embedded testing solutions, expect to experience a quality connection on
hosted web testing, SDKs and more. your network.

GIS Solutions™ MapELEMENTS® TowerSource™

COVERAGE AND SPECTRUM LICENSE STRATEGIC NETWORK PLANNING WIRELESS NETWORK ASSET
INFORMATION INTELLIGENCE
This award-winning cloud-based service
With a curated global collection of coverage visualizes wireless, cable, broadcast and TowerSource is the U.S. tower industry’s
information publicly marketed by mobile landline network coverage intelligence to largest and most comprehensive
operators, as well as data on mobile licensing help organizations explore global networks, independent vertical asset database.
in North America, our geospatial data helps analyze spectrum depth, identify competitors
organizations make more informed business and share research — all from one location.
decisions.
© 2006-2020 Ookla, LLC. All Rights Reserved
 methodology 17

Marketing and brand programs Speedtest Awards™

Ookla licenses data access to help companies both With millions of tests taken every day, Ookla has
understand and demonstrate the benefits of their developed a robust and comprehensive view of
networks. With claims backed by Ookla, you can worldwide internet performance. The Speedtest Awards
differentiate yourself in the market with meaningful, acknowledge the fastest and top performing ISPs and
verifiable marketing and brand campaigns. mobile networks around the world.

To learn more, inquire at https://ookla.com/enterprise

© 2006-2020 Ookla, LLC. All Rights Reserved