Cbme 102 (Strategic Management) Activity 1

1
CBME 102 (STRATEGIC MANAGEMENT)
Activity 1
Mia Bianca S. Sabio
College of Business Administration and Accountancy, University of Northern Philippines
Bachelor of Science in Accountancy
Mr. Jhonniño A. Serdenia
March 02, 2022

CBME 102 (STRATEGIC MANAGEMENT) 2
Sun Tzu
Greatest strategist, He was a Chinese general, military strategist, and philosopher. He was
highly regarded for his sophisticated approach to war. Instead of merely focusing on the
combative aspect of war, Sun Tzu understood that what he needed was a more scientific
approach to war. He reviewed past battles, took care of logistics, and studied the
psychology of his soldiers and enemies. His book of war was aptly named The Art of War.
He approached war as an art form, and his teachings form the basis for many a great
general and successful business leader's strategies. The book is widely influential on
military strategy. His Greatest Triumph: United the segregated, warring Chinese tribes of
the fifth century BC into a cohesive empire which dominated the world for centuries.
The Art of War, by the ancient Chinese military theorist Sun Tzu, is the most famous
work on military operation in ancient China and the books have been repeatedly translated,
investigated and discussed. Today, Sun Tzu’s The Art of War remains a compulsory text in
major military schools around the world and its influences on twentieth century military
thinking is undisputed. Also in recent times, the use of military strategies in the business
and management contexts is increasing. This paper proposes a set of criteria based on Sun
Tzu’s philosophy for evaluation of business management strategies against the world class
business excellence models. The total quality management models of the European Quality
Award and the Malcolm Baldrige National Quality Award are used to compare with Sun
Tzu’s business management strategy model developed under the quality function
deployment (QFD) methodology. The results of the QFD methodology can be used as
performance indicators showing organisations’ improvement priorities for self‐assessment.

STRATEGIC MANAGEMENT
It is the management of an organization’s resources to achieve its goals and objectives.
Strategic management involves setting objectives, analyzing the competitive environment,
analyzing the internal organization, evaluating strategies, and ensuring that management
rolls out the strategies across the organization. Strategic management is divided into
several schools of thought. A prescriptive approach to strategic management outlines how
strategies should be developed, while a descriptive approach focuses on how strategies
should be put into practice. These schools differ on whether strategies are developed
through an analytic process, in which all threats and opportunities are accounted for, or are
more like general guiding principles to be applied. Strategic management is the
management of a firm's resources to successfully achieve its goals and objectives. It’s an
action plan to ensure performance targets are met, and the business continues to grow.
Strategic management provides overall direction by developing plans and policies
designed to achieve objectives and then allocating resources to implement the plans.
Ultimately, strategic management is for organisations to gain a competitive edge over their
competitors. The concept of strategic management has its roots in 1950s economic theory
based on industrial-organisational approaches. Peter Drucker, also known as the Father of
Modern Management Theory, believed that setting objectives and monitoring company
growth should permeate the entire organisation, top to bottom. Whether an organisation is
small or large is irrelevant when it comes to strategic management. Even the smallest
companies need to know how effective they are within their industry and take the
appropriate actions to achieve their desired outcome for the future.

References
Bishop, A. (n.d.). History’s Greatest Strategists: Sun Tzu.
https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu#:%7E:text
=He%20Did%20His%20Research%20on,the%20weaknesses%20of%20his%20enem
y.
Kenton, W. (2022, January 30). How Strategic Management Works.
https://www.investopedia.com/terms/s/strategic-management.asp
Lee, S. F. (1998, June 1). Sun Tzu’s The Art of War as business and management strategies
for world class business excellence evaluation under QFD methodology | Emerald
Insight.
https://www.emerald.com/insight/content/doi/10.1108/14637159810212299/full/html
Victoria University. (2019, May 23). WHAT IS STRATEGIC MANAGEMENT AND WHY IS
IT IMPORTANT? https://online.vu.edu.au/blog/why-strategic-management-important

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CBME 102 (STRATEGIC MANAGEMENT)

Mia Bianca S. Sabio

College of Business Administration and Accountancy, University of Northern Philippines

Bachelor of Science in Accountancy

Mr. Jhonniño A. Serdenia

March 02, 2022

performance indicators showing organisations’ improvement priorities for self‐assessment.

It is the management of an organization’s resources to achieve its goals and objectives.

Strategic management involves setting objectives, analyzing the competitive environment,

several schools of thought. A prescriptive approach to strategic management outlines how

strategies should be developed, while a descriptive approach focuses on how strategies

more like general guiding principles to be applied. Strategic management is the

Strategic management provides overall direction by developing plans and policies

based on industrial-organisational approaches. Peter Drucker, also known as the Father of

appropriate actions to achieve their desired outcome for the future.

Bishop, A. (n.d.). History’s Greatest Strategists: Sun Tzu.

Kenton, W. (2022, January 30). How Strategic Management Works.

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