Logo & Brand Identity Questionnaire

This questionnaire is designed to help you think about Studio Sudo Ltd
some of the important details involved in creating a logo
0 2 0 3 7 7 8 0509
and brand identity, and to provide an initial understanding [email protected]
of your requirements. www.studiosudo.co.uk

1. ABOUT YOU

1a. Company Name:

1b. Company Address:

1c. Company Contact Details:

1d. Primary Contact & their position:

1e. Who will be giving feedback?

1f. Who will be approving the project

at the project intervals?

1g. Will any other person(s) be involved

in the project?

2. TIMELINE

2a. Is there a general timescale or

deadline for this project?

3. ACCOMPANYING COLLATERAL

3a. Do you need further design services?

eg: Business Cards/ Letterheads /
Social Media Icons / Banners /
Advertising Materials

3b. Do you require a website?

Now, or at a later stage?

3c. Is there anything else you’d like to add

that we haven’t already covered?

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 Studio Sudo Ltd
Logo & Brand Identity Questionnaire 0 2 0 3 7 7 8 0 509
[email protected]
www.studiosudo.co.uk

4. ABOUT THE BUSINESS

4a. Company name - As seen on the logo:

4b. Company tagline or slogan - Does your

tagline always appear with your logo?

4c. What you do:

4d. Are you a new or existing business?

4e. If you are an existing business -

Please provide your current logo

a) Why are you looking for a new logo?

b) Are you refurbishing your current logo?

c) Or re-branding completely?

4f. What or Who is this brand identity for? Campaign Organisation

Company Person

Charity Place

Department Product

Event Service

Initiative or Scheme Special interest group

4g. Short term goals:

4h. Long term goals:

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 Studio Sudo Ltd
Logo & Brand Identity Questionnaire 0 2 0 3 7 7 8 0 509
[email protected]
www.studiosudo.co.uk

4i. List 5 words to describe your company:

4j. What are your USPs?

What sets you part from the competition?

Why should a customer come to you
instead of someone else?

4k. What is your brand about?

This is just a short statement to tell the
story of your brand; when you started
and where you see it in the future.

5. TARGET AUDIENCE/MARKETS
Real l y t hi nk a b out wh o y o u r a u d i e n c e i s , h o w t heir interests a re a ligned to yo ur business,
a nd ho w y ou c onnec t w i t h t h e m .

5a. What specific industry sectors do you

work in?

5b. Who is your target audience? (The most

likely users of your product / service)

5c. What’s the age group of your target

audience?

5d. Geographically, where are your customers

based? Are they local to you? How local?
Within 10 miles, an hour by car?

5e. How do your customers find out about you?

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 Studio Sudo Ltd
Logo & Brand Identity Questionnaire 0 2 0 3 7 7 8 0 509
[email protected]
www.studiosudo.co.uk

5f. Where is your logo or brand identity Adverts Social Media

likely to be used?
Select all that may apply. Brochures Stationery

Exhibitions Uniforms

Merchandising Vehicles

Packaging Website

Shop fronts &/or signs

6. BRAND VALUES
Th e fo l l owi ng q uest i o n s w i l l d i v e i n t o t h e e s s e n ce a nd identity o f yo ur bra nd.

6a. Company Mission Statement

This is a sentence or two that explains
your company’s goals. It should also weave
in some information about what your
organisation is and why it exists.

6b. What are your companies values / ethics?

6c. Value Proposition

How do you solve your customers’
problems? This should summarise why
someone should buy your product or
invest in your services.

6d. Brand Image

How would you describe your brand? What wording would you like people to associate with your brand?
Select those relevant to you.

Masculine / Feminine Sporty / Elegant

Simple / Intricate Extreme / Safe

Grey / Colourful Urban / Rural

Conservative / Extravagant Natural / Man-made

Approachable / Authoritative Energetic / Subtle

Necessity / Luxury Affordable / Premium

Fun / Serious Local / Global

Professional / Casual Mature / Young

Modern / Classic High-tech / Low-tech

6e. Any other words?

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 Studio Sudo Ltd
Logo & Brand Identity Questionnaire 0 2 0 3 7 7 8 0 509
[email protected]
www.studiosudo.co.uk

7. LOGO DESIGN
No w we’re g et t i ng i n t o t h e l o o k a n d f e e l o f y o u r bra nd. I t’s impo rta nt to step ba ck a bit f ro m w ha t y ou
pe rso n al l y l i k e, a nd c o n s i d e r w h a t w i l l b e s t c o mmunica te yo ur messa ge a nd f urther yo ur business’ goals .
Th e fo l l owi ng q uest i o n s w i l l h e l p y o u n a r ro w do w n yo ur visua l pref erences.

7a. Do you already have any ideas about your

logo? If so please provide details.

7b. Which of these logo formats are you

looking for? Select those relevant to you.

Typographical based logo

(words / lettering only)?
Logotype - This format includes your
company’s name in stylized typeface and/
or your company initials in a simple shape.

Combination of both graphics and words.

Pictorial Mark - This mark includes literal
or representative imagery to symbolize
your brand.

Abstract Mark. This format includes

abstract shapes and symbols that convey
a specific idea or attribute. These types of
logos are very unique and identifiable often
without the company name.

Emblem or Enclosure. This features the

name or initials of the company, usually as
part of a pictorial element or shape.

7c. Are you inspired by any existing logos?

Please give examples.

7d. Are there any colours that resonate

particularly with your business?

7e. Are there any colours that should be

avoided?

7f. Is there any other information you feel may

be useful at this stage?

Th ere’s no need t o r u s h t h ro u g h a n s w e r i n g a l l o f these questio ns!

Yo ur re sp onses wi l l u l t i m a t e l y d e t e r m i n e y o u r bra nd’s po sitio ning.
De si gn i s a c rea t i v e pro c e s s . I w i l l n e e d t i m e t o resea rch, think &
underst a nd y our b us i n e s s n e e d s ; t o s k e t c h , a n d ta ke necessa ry a ctio ns
t o creat e a g reat l og o , w h i c h re q u i re s a re a l i s t ic dea dline.
If yo u hav e a ny q uest i o n s o r n e e d h e l p d i s c o v e ring yo ur bra nd,
le t me k now! I a m ha p p y t o h e l p g u i d e y o u i n the right directio n.