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    Mid Term Assignment k60 2021 1

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    Thành Đạt Nguyễn
    The document provides instructions for a group assignment requiring students to conduct market research and analysis on laptop gaming brand Predator Triton 500 in Vietnam. Specifically, students must: 1) Analyze the laptop and gaming laptop market in Vietnam, competitors, and the Predator Triton 500 brand. 2) Identify target customers for the brand through segmentation, targeting, and discovering customer insights. 3) Suggest ideas for an integrated marketing communications campaign to promote the brand to target Vietnamese gamers. Students must submit a PDF and PowerPoint report by the deadline, following the specified format and content requirements. The assignment will be graded based on demonstrated understanding of the market, brand, target customers, and

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    Mid Term Assignment k60 2021 1

    Uploaded by

    Thành Đạt Nguyễn
    12 views2 pages
    The document provides instructions for a group assignment requiring students to conduct market research and analysis on laptop gaming brand Predator Triton 500 in Vietnam. Specifically, students must: 1) Analyze the laptop and gaming laptop market in Vietnam, competitors, and the Predator Triton 500 brand. 2) Identify target customers for the brand through segmentation, targeting, and discovering customer insights. 3) Suggest ideas for an integrated marketing communications campaign to promote the brand to target Vietnamese gamers. Students must submit a PDF and PowerPoint report by the deadline, following the specified format and content requirements. The assignment will be graded based on demonstrated understanding of the market, brand, target customers, and

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    The document provides instructions for a group assignment requiring students to conduct market research and analysis on laptop gaming brand Predator Triton 500 in Vietnam. Specifically, students must: 1) Analyze the laptop and gaming laptop market in Vietnam, competitors, and the Predator Triton 500 brand. 2) Identify target customers for the brand through segmentation, targeting, and discovering customer insights. 3) Suggest ideas for an integrated marketing communications campaign to promote the brand to target Vietnamese gamers. Students must submit a PDF and PowerPoint report by the deadline, following the specified format and content requirements. The assignment will be graded based on demonstrated understanding of the market, brand, target customers, and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views2 pages

    Mid Term Assignment k60 2021 1

    Uploaded by

    Thành Đạt Nguyễn
    The document provides instructions for a group assignment requiring students to conduct market research and analysis on laptop gaming brand Predator Triton 500 in Vietnam. Specifically, students must: 1) Analyze the laptop and gaming laptop market in Vietnam, competitors, and the Predator Triton 500 brand. 2) Identify target customers for the brand through segmentation, targeting, and discovering customer insights. 3) Suggest ideas for an integrated marketing communications campaign to promote the brand to target Vietnamese gamers. Students must submit a PDF and PowerPoint report by the deadline, following the specified format and content requirements. The assignment will be graded based on demonstrated understanding of the market, brand, target customers, and

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    Download as pdf or txt
    of 2

    CƠ SỞ II TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG ĐỀ THI KẾT THÚC HỌC PHẦN

    BỘ MÔN KINH DOANH VÀ THƯƠNG MẠI QUẢN TRỊ MARKETING TOÀN CẦU
    QUỐC TẾ (LOG405)
    _________________________ __________________________________

    Học kỳ I Năm học: 2021 – 2022


    Hệ: Chính quy
    Mã lớp tín chỉ: 538, 539
    Khóa: 60
    Hình thức thi: Tiểu luận
    Ngày công bố đề: 9h00 ngày 22/9/2021
    Hạn nộp bài: 24h00 ngày 06/10/2021 Qua MsTeams

    ASSIGNMENT REQUIREMENT :
    Students (in groups of 6-8) are required to conduct an analysis report of a product/service’s market
    place, and an analysis of target customers in order to support the company’s brand team to develop
    an appropriate IMC campaign for a chosen product or service in Vietnam market.

    Instructions:

    1. The product/brand: Laptop Gaming Predator Triton 500


    2. Objective
    a. Help the company’s brand become Top-of-Mind of target customers who are
    Vietnamese Gamer
    b. Raise target customer awareness of the brand’s differentiations
    3. Requirement
    - Conduct a Marketing research and analysis (laptop especially gaming laptop market,
    competitors, the company, the product/brand) to show a report of the current market.
    - Conduct a Target customer research and analysis (segmentation strategy, targeting strategy,
    insight discovery) to identify target customer personal, target customer insight, and the brand
    propositioning.
    - Suggest some ideas for the IMC campaign implementation.
    4. Assignment Format: The report must be submited in PDF and PPT file (20 slices maximum,
    cover slide and references are excluded), file titled “Group name_ASM1”, 1st slide is cover
    slide which contains the subject name, the group name and members’ name.
    5. Students work in groups of 6-8. Group leader, as group representative, submits group’s
    work via MSTEAM before 7/10/2021.
    Suggested questions to think about when you do the assignment (not to answer in the
    assignment):

    1. What is the product or service in question?



    2. How is laptop/gaming laptop market business situation (Eg. About growth rate,
    attractiveness, and competitiveness…)? Where/How can you find the information?
    3. Who are direct/indirect competitors? How are they? What are they doing? What are their
    products/brands, which compete directly with the company’s brand? Their USP? Their
    positioning?
    4. Who are the market/customers of laptops/gaming laptops? Are they similar or different in
    term of need/want/behavior toward laptop/gaming laptop? If no, how to divide them into
    different groups? What sorts of consumers in the market are likely to buy the company
    product?
    5. Which group(s) of customer should the company serve? Why? How do they look like?
    What do they need/want for the company product? What’s their insight, which can be
    chosen for the campaign? How have you found that insight? (don’t forget to show the
    lecturer how have you come to the insight)
    6. How can the company’s brand solve the problem for the target customer? How can they
    satisfy what target customers need and want? What do the company’s brand have? What are
    special? What can be the USP in the perception of the customer? What is the product/brand
    concept that you want the customer to remember about the product?
    7. What are you ideas to develop your understanding of target customers into an IMC
    campaign?
    Grading criteria
    Content Value
    (marks)

    Understanding of the market place 2.5

    Uderstanding of the company’s brand/product 1.5

    Uderstanding of the target customer 3

    - Good choice of target customer segment


    - Good understanding of target customer’s insight

    Implementation Idea 1

    Good use of marketing theory, framework, research methodology 1

    Structure and format, design 1

    Total 10

    Reference
    https://www.acervietnam.com.vn/gaming/triton-500

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