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    Pinyato Marketing Plan: (Module 3 Lesson 1)

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    Keasthicz Creates
    This document is a marketing plan for Pinyato, a peanut brittle snack. It analyzes the market situation, noting there is demand for sweet/salty snacks. It identifies a competitor product and how Pinyato will differ by using organic ingredients without preservatives. The target market is identified as tourists, kids, young adults, middle-aged people. Marketing strategies include social media, free samples, advertisements, distributors/resellers, brand ambassadors, and partnering with stores.

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    Pinyato Marketing Plan: (Module 3 Lesson 1)

    Uploaded by

    Keasthicz Creates
    65 views3 pages
    This document is a marketing plan for Pinyato, a peanut brittle snack. It analyzes the market situation, noting there is demand for sweet/salty snacks. It identifies a competitor product and how Pinyato will differ by using organic ingredients without preservatives. The target market is identified as tourists, kids, young adults, middle-aged people. Marketing strategies include social media, free samples, advertisements, distributors/resellers, brand ambassadors, and partnering with stores.

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    Pinyato Marketing plan

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    pinyatomarketingplan10

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    This document is a marketing plan for Pinyato, a peanut brittle snack. It analyzes the market situation, noting there is demand for sweet/salty snacks. It identifies a competitor product and how Pinyato will differ by using organic ingredients without preservatives. The target market is identified as tourists, kids, young adults, middle-aged people. Marketing strategies include social media, free samples, advertisements, distributors/resellers, brand ambassadors, and partnering with stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    65 views3 pages

    Pinyato Marketing Plan: (Module 3 Lesson 1)

    Uploaded by

    Keasthicz Creates
    This document is a marketing plan for Pinyato, a peanut brittle snack. It analyzes the market situation, noting there is demand for sweet/salty snacks. It identifies a competitor product and how Pinyato will differ by using organic ingredients without preservatives. The target market is identified as tourists, kids, young adults, middle-aged people. Marketing strategies include social media, free samples, advertisements, distributors/resellers, brand ambassadors, and partnering with stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Pinyato

    Marketing
    Plan (Module 3 Lesson 1)

    Submitted by:
    Canonoy, Keon Jean D.
    Buna, Yanna Shantelle S.

    10-charity
    PINYATO MARKETING PLAN

    Market situation analysis


    Many Catarman residents, particularly middle-aged people have a sweet/salty
    cravings after eating their lunch or dinner. They are constantly on the lookout for something
    sweet/salty to quench their appetites, which they bought it from the sari-sari stores that often
    sells chi-chi-riyas, chocolate bars, and candies. As a result, we have an idea for a product that is
    already existing in our local community, which is Pinyato or Peanut brittles. Pinyato’s are
    delicious snacks made from a mixture of nuts and sugar that has been caramelized. We chose this
    dessert since we have the essential equipment to make it.

    Competitive Analysis
    Jahd’s special Pinyato’s from Bobon are exceptionally delicious and the packaging
    design of each tub appeals to the purchasers. However, the ingredients in their product are not
    100% organic because they are adding preservatives and other strong additives to make the
    quality look fresh. Our product, Pinyato would compete this competitor by opposing the
    ingredients contained. Considering peanuts are organic and have numerous advantages, we will
    create it without additives and preservatives. To avoid type 2 diabetes, we will also add some
    milk and reduce the sugar intake.

    Target Market
    Our target market includes:
    1.Tourists 3.Young adults 5. Friends and relatives
    2.Kids 4.Middle-aged people

    Market Location and market area


    Most travelers wants to bring something home with them as a souvenir of their travels or
    Pasalubong for their loved ones, something to highlight where they have been, something to
    reflect back on and reminisce about. Pinyato's which can be located near bus terminals and
    airport pasalubong outlets. The majority of people gathered in public places such as parks or
    even at the restaurants for snacks and appetizers, can be marketed there as well.
    Selling price
    Our selling price should consider these certain factors:
     The price consumers are willing to pay
     The price that is ready to be accepted by us/owner.
     Competitive market price
    To calculate our selling price, we use this formula SP = CP + Profit per tub container
    Small = (50x1.25) = 62 php
    Medium = (60x1.25) = 75 php
    Large = (70x1.25) = 87 php

    Marketing strategies
    The following are our marketing strategies:
     Set-up social media account such as Instagram page and Facebook page where we can
    advertise our products.
     There will be a free taste on the first day of its grand opening.
     Advertisement Tarpaulin Layout
     Distributers and Resellers
     Hire Credible Brand Ambassadors
     Facebook Online shop groups
    We can also deal a formal partnership in terms of product distribution with grocery stores such as
    Big Ming or Gaisano, which can be done by placing our special in the Pasalubong corner or on
    the counter.

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