Bc-Ii, 2022

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INDIAN INSTITUTE OF MANAGEMENT JAMMU

End Term Examination


Program: MBA (Batch 2021-23), Term II
(Academic Year 2021-22)
Exam Type: Open Book

Course: Business Communication-II Max Marks: 30(Weightage=30%)

Date: 27 Jan 2022 Duration: 3.0 hours

Instructions:

Q) The graph below shows the average daily sales of selected food items at the Brisk Café,
by season.

1) Based on the links provided write a review of literature. No other reference should be used
for developing the review of literature. (Word limit-300-350 words)

2) Discuss the information by selecting and reporting the main features, and make
comparisons where relevant. (Word Limit 450-500 word)

3) Provide a complete reference list based on the stylesheet provided.


Links for Literature review:

https://smallbusiness.chron.com/average-profits-small-cafe-30768.html

https://scroll.in/article/849619/a-legacy-ice-cream-brand-reinvented-itself-for-millenials-with-
milkshakes-and-instagramable-bottles

https://www.buzztime.com/business/blog/salads-continue-boost-profits-restaurants/

https://dropoutdudes.com/cafe-coffee-day-founder-vg-siddhartha-story/

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