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    American International University-Bangladesh Faculty of Business Administration MBA Program Course Code:, Strategic Management (Section A)

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    saikat
    This document contains instructions for a final exam in a Strategic Management course. It includes 5 questions: 1) Briefly describe strategies you would implement as CEO for a company of your choice in 10 short responses. 2) As the chief strategic planner for a multinational company, describe your analytical framework for formulating future strategies, with examples. 3) Create a BCG matrix for Unilever Bangladesh using creative representations of products in pie slices. Discuss limitations of BCG analysis. 4) Narrate with examples the major challenges facing strategic managers now and in the 21st century. 5) Develop a SWOT matrix for the supermarket Agora.

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    American International University-Bangladesh Faculty of Business Administration MBA Program Course Code:, Strategic Management (Section A)

    Uploaded by

    saikat
    37 views2 pages
    This document contains instructions for a final exam in a Strategic Management course. It includes 5 questions: 1) Briefly describe strategies you would implement as CEO for a company of your choice in 10 short responses. 2) As the chief strategic planner for a multinational company, describe your analytical framework for formulating future strategies, with examples. 3) Create a BCG matrix for Unilever Bangladesh using creative representations of products in pie slices. Discuss limitations of BCG analysis. 4) Narrate with examples the major challenges facing strategic managers now and in the 21st century. 5) Develop a SWOT matrix for the supermarket Agora.

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    This document contains instructions for a final exam in a Strategic Management course. It includes 5 questions: 1) Briefly describe strategies you would implement as CEO for a company of your choice in 10 short responses. 2) As the chief strategic planner for a multinational company, describe your analytical framework for formulating future strategies, with examples. 3) Create a BCG matrix for Unilever Bangladesh using creative representations of products in pie slices. Discuss limitations of BCG analysis. 4) Narrate with examples the major challenges facing strategic managers now and in the 21st century. 5) Develop a SWOT matrix for the supermarket Agora.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views2 pages

    American International University-Bangladesh Faculty of Business Administration MBA Program Course Code:, Strategic Management (Section A)

    Uploaded by

    saikat
    This document contains instructions for a final exam in a Strategic Management course. It includes 5 questions: 1) Briefly describe strategies you would implement as CEO for a company of your choice in 10 short responses. 2) As the chief strategic planner for a multinational company, describe your analytical framework for formulating future strategies, with examples. 3) Create a BCG matrix for Unilever Bangladesh using creative representations of products in pie slices. Discuss limitations of BCG analysis. 4) Narrate with examples the major challenges facing strategic managers now and in the 21st century. 5) Develop a SWOT matrix for the supermarket Agora.

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    AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH


    Faculty of Business Administration

    MBA Program

    Course Code: 00934, Strategic Management (Section A)

    Final term Examination APR--2020

    Total Marks: 50 Faculty: A S M Abdul Baten Time: 2 hrs

    Instructions

    • Marks of each question are indicated separately.

    • After the exam send the answer in word file (pdf format) to email address : asmabaten@gmail,
    [email protected]

    • Answers may be typed or handwritten. If hand written take picture and send in jpg format.

    (Note: Question number 1 is compulsory and write any three from question number 2,3, 4
    and 5).

    1. Write answer very briefly what you really would do for a company of your choice by the
    following strategies, where you assume yourself as the CEO: (2X10 = 20)

    a. Cost leadership strategy.

    b. Differentiation strategy

    c. Market penetration

    d. Product Development

    e. Market Development

    f. Market Penetration

    g. Horizontal integration

    h. Backward integration

    i. Hostile takeover

    j. Liquidation

    1
    2. As the Chief strategic planner of a multinational Company you have the responsibility to make an
    analytical frame work to formulate future strategy of your company. What would be your considerations and
    how will you proceed? Narrate with examples. (Marks -10)

    3. Draw a BCG matrix for Unilever with four different units in Bangladesh. Be creative in performing the
    Matrix. For example, the pie slice in the circles can represent the different items which are used for household
    activities. (Assume suitable data for your description). Discuss the limitations of a BCG analysis. (Marks-10)

    4. What are the major challenges of strategic managers now and for this 21st century? Narrate with suitable
    examples. (Marks-10)

    5. What will be the SWOT Matrix for super shop Agora? (Marks-10).

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