F y Bba (Ib) (Cbcs 2019 Patt) Sem I - Ii - 22.062020

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SAVITRIBAI PHULE PUNE UNIVERSITY

REVISED BBA IB PROGRAMME STRUCTURE CBCS 2019 PATTERN


BACHELOR OF BUSINESS ADMINISTRATION- INTERNATIONAL BUSINESS (BBA- IB)
THREE YEAR FULL TIME COURSE

BBA IB I YEAR CURRICULUM APPLICABLE W.E.F. AY 2019-20


BBA IB II YEAR CURRICULUM APPLICABLE W.E.F. AY 2020-21
BBA IB III YEAR CURRICULUM APPLICABLE W.E.F. AY 2021-22
*********
BBA IB PROGRAMME CONTENT
1. PREAMBLE
2. Objectives of the Programme
3. Introduction to the Programme
4. Eligibility
5. Duration of the Programme
6. Highlights of the New Curriculum
7. Choice Based Credit System (CBCS)
8. Additional Credits

9. Guidelines for Successful Implementation of CBCS


10. Teaching Instructions
11. Equivalence, Transitory Provision, Transcript and Standard of Passing
12. Details on Course Content
13. List of the Courses
14. Annexure (I) Course Content
15. Annexure (II) Contents of Skill-Based Courses
16. Acknowledgement

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 1
SAVITRIBAI PHULE PUNE UNIVERSITY
FACULTY OF C OMMERCE AND MANAGEMENT
Structure for Three Years Bachelor of Business Administration-International Business
BBA - IB Degree Programme
(Choice Based Credit System - CBCS) with effect from June 2019.

1. Preamble :-
The process of globalization has changed perception and understanding regarding business and
global economy. Globalization has encompassed every facet of life and has now reached every
person. Naturally the influence and impact of globalization is realized in various ways.
Incorporation of right understanding about global business and international trade has become
an essential aspect of modern business education. A clear and complete understanding as to how
global business functions, and what are the implications of different business and economic
decisions has become an essential aspects of study. Business education plays a great role in
improving understanding and knowledge about concepts, functions and implications of
international trade. Considering this, a specialized program in international business has a great
utility and relevance. This program shall provide right understanding about scope, mode of
functioning and process of decision making in international scenario. It shall also help to acquire
necessary skills and insights to analyze various international events and business decisions.
This program aims at giving right understanding about the scope and coverage of various
business activities and how the process of international business influences domestic economy.
This program shall be a first step to develop and prepare competent commerce graduates who
can work as business managers, entrepreneurs and even consultants to various domestic and
international firms.
2. Programme Objectives:
The principal objectives of the program can be stated as follows:-
1. To provide aright understanding about the present scenario of and international trade and
relationship of domestic trade with international trade.
2. To explain modalities, functions and activities related with various aspects of
international trade.
3. To provide knowledge and understanding as to how business decisions are taken while
conducting international trade transactions.
4. To give knowledge about institutional and regulatory framework governing international
trade
5. To inculcate skills useful to analyze various international business situations.

3. Introduction of the Course:


The degree shall be titled as Bachelor of Business Administration (International Business)
(B.B.A . I.B ) under the Faculty of Commerce and Management. First Year B.B.A.(IB)

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 2
w.e.f. the academic year 2019-2020, Second Year B.B.A.(IB) w.e.f. 2020-2021 and Third
Year B.B.A (IB)w.e.f. 2021-2022.

4. Eligibility:
 A candidate from any stream, should have passed 12th Std. Examination (H.S.C.10+2)
with minimum 40% of marks and English as a passing subject.
OR
 Three Years Diploma Course from Board of Technical Education, conducted by
Government of Maharashtra or its equivalent, after S.S.C. i.e. 10thStandard.
OR
 Two Years Diploma Course in Pharmacy from Board of Technical Education, conducted
by Government of Maharashtra or its equivalent, after H.S.C. i.e. 12th Standard.
OR
 Completed MCVC program
5. Duration of the Programme:
The Bachelor of Business Administration -International Business (BBA -IB) is a full time
three (3) years programme and it is divided in six (6) Semesters.

6. Highlights of the New Curriculum:


The New Curriculum intends to add immense value to all stakeholders. These
requirements will be addressed effectively in numerous ways by:

 Enhancing the brand value of the Commerce and Management Programme of Savitribai
Phule Pune University.
 Providing much needed flexibility to individual Institutes to carve a niche for
themselves. A thorough revamp of course through essential computer skills which are
necessary for developing proficiency in the selected special subject.
 Emphasizing student-centric teaching and learning process.
 Focusing on ‘Concurrent Evaluation’ i.e. continuous evaluation throughout the
programme.
 Stressing on ‘Experiential Learning’ aspect through Concurrent Evaluation pattern with
focus on group activity, field work, self-study, projects, Industry Exposure Programmes,
etc.
 Incorporating specializations in the syllabus from Second Year in order to provide in-

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 3
depth knowledge of the electives chosen by the students.
 Providing opportunity to students to choose courses from other electives to explore cross
functionality.
 Emphasizing on Research, Inter-personal skills, Analytical skills, Entrepreneurial skills,
and Global aspects of Managerial careers throughout the curriculum.
7. Choice Based Credit System (CBCS):

The CBCS provides an opportunity for the students to choose courses from prescribed
curriculum comprising of core, elective/minor or skill based courses. The courses can be
evaluated by a Grading System, which is considered to be better than the conventional marking
system. Thus a uniform Grading System has become a necessity in the entire Higher Education
field in India. This will benefit the students to move across institutions within India and across
countries. This uniform grading system will also enable the potential employers to assess the
performance of the candidates. The UGC has formulated some guidelines in order to bring
uniformity in the evaluation system and computation of the Cumulative Grade Point Average
(CGPA) based on students performance in examinations which are mentioned below:

7.1Course: A “Course” is a component of programme, i.e. in the new system, papers will be
referred to as courses. Each course is identified by a unique course code. While designing
curriculum, courses can have defined weightages. These weightages are called as credits. Each
course, in addition to having a syllabus, has learning objectives and outcomes. A course may be
designed to comprise lectures/ tutorials/ laboratory work/ field work/ project work/vocational
training /viva-voce etc. or a combination of some /any of these.

7.2 Credit: The definition of “Credits” can be based on various parameters.These may be
the learning hours put in, learning outcomes and contact hours, the quantum of content/syllabus
prescribed for the course. The credit system requires that a student progresses in the academic
programmes not in terms of time (years or semesters), but in terms of courses.

7.3 Outline of the CBCS: Bachelor of Business Administration-International Business


BBA- IB Degree Programme 2019 pattern.

Outline of the Choice Based Credit System (2019 Pattern)

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 4
Programme
(Three Years)

Courses
(132 Credits)

Specific Skill Development and


Core Courses
Elective-II Ability Enhancement
(Compulsory -I)
(Elective-III)

7.3 I. Core Course: Core courses are the foundation courses of management education. They
are compulsory for all the students. Core courses are of two types: Generic Core and Subject
Core.

1. Generic Core (GC): This is the course which is mandatory and has to be studied by the student
as a core part to fulfil the requirements of a degree in the said discipline of study. Therefore,
Generic Core courses are mandatory and fundamental in nature. These courses cannot be
substituted by any other courses. Such courses are also known as Hard Core Courses. Generic
Core courses in Semester I and II provide foundations of Management and Administration.
Generic Core courses in Semester III and IV focus on Functional Areas whereas, Generic Core
courses in the Semester V and VI are integrative and provide insights about different fields of
business.

2. Subject Core (SC): These are also known as Soft Core Courses. These may be subject-
specific/specialized/advanced/supportive to the discipline subject of study, which provides an

extended scope and enable exposure to some other disciplines that help in nurturing the
candidate’s proficiency, domain knowledge, skills, etc. Practical /Tutorial work is considered as
a special course involving application of knowledge in solving / analyzing /exploring a real life
situation, will help the students to understand core subject in better manner.

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7.4 II. Elective Courses:
1. Specific Elective (SE) Course: Elective course is a course which can be chosen from a pool
of courses. Elective Courses which may be offered by the main discipline/subject of study is
referred as Specific Elective. SE Courses develop generic proficiencies amongst the students.
The Institute has the flexibility to offer courses based on Targeted Industry Linkages – sectoral
requirements and networking at the college level. A student can select any one specialization
from the list The student will study eight (8) courses in second and third year. SE courses helps
to develop discipline/domain knowledge and nurture candidate’s proficiency/skill.
Project for SE courses: An elective course designed to acquire special/advanced knowledge,
as a supplement study/support study to a project work, with an advisory support of a
teacher/faculty member is called dissertation/project.
7.5 III.A. Skill Enhancement Courses (SEC): These courses may be chosen from a pool of
courses designed to provide value-based and/or skill-based instructions. Open Course contents
are mentioned in Annexure II.
Duration of each course will be of 30 hours for 2Credits. Institutes can select various courses
as per the interest of their students and the availability of various facilities.
A. List of Skill Enhancement Courses:
A] Basic Managerial Skills
B] Communication Skills for Managers
C] Tally and Computer Based Accounting
D] Certificate Course in Analysis and Presentation of Data
E] Introductory Course in Disaster Management
F] Personality and Soft Skills Development
G] International Etiquettes and Mannerism
H] Foreign Language
H1] Advance Foreign Language
I] Yoga and Meditation
J] Ground and Sports Management
K] Value Education and Gender Equality
L] UGC / SPPU Approved online courses
O] College Course Under Specific Scheme
III.B. Ability Enhancement Compulsory Courses (AECC) i.e. Environmental Science.

Duration: 30 Hours and Credits: 2


Types of courses:
M]. Basic Course in Environmental Awareness

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 6
OR
N]. Advanced Course in Environmental Awareness

8. Note: Additional Credits.


The students are also eligible to earn additional Credits for NCC, NSS,Sports,P.T etc.
apart from the Courses mentioned in the programme which will be considered
separately as per the guidelines and notifications displayed by the respective authorities
of the SPPU. The credits will be offered to the students as per Credit calculations of the
respective units.
9. Guidelines For Successful Implementation Of CBCS:

9.1. Credit Point May be Considered Under Two Parts –


a)One part consisting of the hours actually spent in theclass room / practical / field wo
rk instructions andthe other part consisting of notionalhours spent by the Learner
for self-study in the library, peer interactions, case study, writing of journals and
assignments, projects etc. for the completion of that course.
Every course offered shall have three components associated with the teaching-learning
process viz.
a) Lecture –L : Classroom sessions delivered by faculty in an interactive mode.
b) Tutorial and Practical
(T &P )- : Sessions consisting of participatory discussions/ self-study/ desk work/ brief
seminar-presentations by students and such other novel methods that help the students
absorb and assimilate the contents delivered in the Lecture sessions in an effective
manner.
c) Practical sessions /Project Work consisting of Hands-on experience / Field Studies /
Case-studies that equip students to acquire the much required skill component.
9.2.The success of the CBCS requires certain commitments from both; the students and the
teachers.
9.2.1. The student should be regular and punctual to his/her classes, sincere in carrying out the
assignments/classroom activities etc. and should maintain consistency in his/her tempo of
learning. He/She should make maximum use of the library, internet and other available facilities.
9.2.2. The teachers are expected to be alert and punctual. They should strictly adhere to the
schedules of teaching, conducting tests, seminars, evaluation and notification of results. All
teachers should notify the tentative schedule of teaching and tests of the entire semester,
including the dates of tests, dates of score notification and all other schedules, which can be
planned in advance.
9.2.3. The teachers are expected to adhere to an unbiased and objective evaluation and marking
of concurrent evaluation scores (internal examinations).This practice will not only boost the

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 7
confidence of the students, but it will also ensure that merit is given due credit. Transparency,
objectivity and quality are the key factors required for a good CBCS to sustain.
The course content is to be looked upon as the bare minimum requirement to be fulfilled.
Emphasis shall be laid on the contemporary aspects and going beyond the content. The teaching
/ learning as well as evaluation are to be interpreted in a broader perspective.
10. Teaching instructions:

10.1 Medium of instructions - Medium of instruction shall be English only.


10.2 Teaching Workload: As per prescribed guidelines under the Commerce and Management
faculty.
10.3 Method of Evaluation:
1) Internal Assessment (2) Projects Examination (3) University Examination (SPPU)
10.3.1. Instructions for teachers for Internal Assessment:
The purpose of internal evaluation is to assess the depth of knowledge, understanding and
awareness about a particular subject. In order to have a rational and objective assessment of the
learners, a teacher is expected to use different evaluation methods.

Continuous Assessment (CA): The concerned subject teacher is responsible for conduction
and evaluation aspects with respect to Continuous Assessment. As soon as the course begins,
the course teacher is expected to announce the mechanisms under which CA would take
place. Journals/Lectures/Library-notes/Seminar-presentations/Assignments/Extension
Work/An Open-Book Test (book to be decided by the concerned teacher)/Internal
examinations/Classroom instructions through audio visual aids/Case-studies/Role-
plays/Industrial Visits/Seminars/Presentations/Guest Lectures/Shared teaching/Flip
classes/Simulation/Experiential Learning/Social Outreach/Internships/Certificate Courses
/Online Certifications/Group Discussion/Business Fest/Webinars etc. may be used as the
tools/mechanism for CA.

A subject teacher has the autonomy to devise a mechanism for evaluating the students as
per the guidelines.

The class work will carry 30 marks in each course. Internal Evaluation includes continuous
evaluation of a student by adopting variety of techniques.

Tutorials / Practicals for Core Credit : Tutorials Courses will carry 20 marks as a part of
evaluation in addition to the Internal Assessment. A small project work consisting of Hands-on
experience / Field Studies / Mini-Research Project (by an individual student or a group of

SPPU/ BBA –IB –PROGRAMME STRUCTURE CBCS/2019 PATTERN – Updated On 15/5/2020. PAGE 8
students)/ Assignments/Case-studies etc. that equip the students to acquire the much required
skills can be assigned.

It is obligatory for a teacher to announce the performance of the students. It is also


mandatory to declare the CA score gained by all the students on the notice board duly signed
by the concerned teacher of the course and the HOD/Principal/Director well before the
commencement of the SPPU examination.

10.3.2 Business Exposure and Project (Semester III&IV) There will be viva voce
examination of 50 marks and a written Examination carrying 50 marks for the students. The
students are expected to visit the industry and collect the relevant and required data
pertaining to the subject and prepare a report likewise. These Industry Visits and interviews
shall be arranged under the supervision of the subject teacher.

A student shall complete a computer course relevant to specialization subject, the fees /
Expenses towards computer course will be borne by the students. The evaluation will be
conducted at SPPU level through Viva Voce.

Projects: For course on Project work in Semester V & VI, there will be Written Report of 50
marks. Appropriate allocation of project work (Internship / Hands on experience) should be
arranged by the students under the guidance of the teacher and all the expenses will be borne
by the students. Course wise guidelines are mentioned in the course content. The evaluation
will be conducted at SPPU level through Viva Voce.

Online Course Credit- If a student completes relevant online course approved by SPPU
/UGC or other competent authority, within the particular academic period, then he/she is
entitled to earn 2 Credits for the same, provided the duration of the course should be more
than 4 weeks or it should be of 30 hours. These 2 (two) Credits can be given only after he/she
submits the Passing Certificate of the said course undertaken.

10.3.3 External Examination: - SPPU will schedule the written Examination for the course at
the end of each Semester.
Guidelines for Setting External Examination Question Papers:
1) English will be the only Medium of Answer for students to appear the examinations of SPPU.
2) The question papers shall be set by the respective members of the Paper-Setting Committee
duly appointed by the University in a manner where due weightage is given to the course
syllabus-wise.

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3) The question paper shall be balanced in respect of various topics outlined in the syllabus.
4) The question papers shall have a combination of long, short answers and MCQ type questions.
5) The University papers will mostly be divided in three parts. 25% weightage will be given
to Objective type questions, 30% weightage will be given to short answers and remaining
45% weightage will be given to long answers type questions. For better understanding of
the Course-wise Paper Pattern please refer to the Annexure-II.

11. Equivalence, Transitory Provision, Transcript and Standard of Passing:


The University will conduct examinations for the students of the old course for next three
academic years from the date of implementation of the new course. The candidates of old
course will be given three chances to clear their subjects as per the old course pattern, and
there-after they will have to appear for the subjects under new course pattern as per the
equivalence given to the old course.

(For Details Refer: Separate notifications issued by the Board of Examinations.)


Standard of Passing – The programme will be a full-time course and the duration of the
programme will be of three years divided into six semesters. A candidate is required to obtain
40% marks in Internal Assessment, Projects and semester-end SPPU examination. There will
be separate passing for evaluation of Internal, practical, projects and external SPPU
examination.

(University terms (Backlog) and Standard of Passing- For details Refer, Separate
notifications issued by the Board of Examinations).

12. Details on Course structure –The courses are divided in three parts:
1. Core Courses 2. Specific Elective (SE) 3. Skill Courses. (SEC & AECC)
1. Core Courses (GC and SC)– It is mandatory for the students to complete the courses
mentioned in the list.

2. Specific Elective (SE) In Semester III and IV options are offered to the students. They
will have to select Part (I) and corresponding Part (II) in the next semester. In Semester V
and VI, Specific elective courses are from Financial Management, Marketing Management,

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Services Management and Human Resource Management. The students will select Part (I)
and Advanced Part (II) of the same course. They will have to complete the exposure and
project work as applicable to the course.

3. Skill Courses (SEC & AECC)–The list of 16 Skill Enhancement Courses is provided.
The college can select courses as mentioned in the structure to suit the requirements of the
students. Each course will carry 2 credits having duration of 30 hours. The courses
mentioned in the list will be updated as per the requirements of the business environment.
The Board of Studies will make the necessary changes in the list as per the changing
requirements of the Economy , Environment and society . These courses can also be replaced
by approved online courses. It is mandatory for every Institute to conduct the Compulsory
Ability Enhancement Course in Semester III. The Institute can select basic or advanced
courses.

12. List of Courses Offered


BBA IB -Bachelor of Business Administration –International Business
Updated Programme Structure CBCS - Pattern 2019
FYBBA IB
Group Course Details Internal Evaluation External
I Evaluatio
Generic Core (GC) and Subject Core (SC)
n
(Compulsory )
Course Course Title Credits Core Concurrent Tutorial SPPU
Code Course Evaluation /Practical Evaluatio
n

First Year Semester I


101 Principles of Management 3 GC 30 - 70
102 Business Communication 4 SC 30 20 50
Skills
103 Business Accounting 3 GC 30 - 70
104 Business Economics – Micro 3 GC 30 - 70
105 Business Mathematics 3 GC 30 - 70

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106 Business Demography 4 SC 30 20 50

Total Credits for the 20


Semester I
GC (12)+SC(8)=20
First Year Semester II
201 Basics of cost accounting 3 GC 30 70
202 Origin and Development of Global 4 SC 30 20 50
Business
203 Commercial Geography 3 GC 30 - 70
204 Principles of Marketing 3 GC 30 - 70
205 Business Statistics 3 GC 30 - 70
206 Fundamentals of computers 4 SC 30 20 50
Credits for the semester II 20
GC (12)+SC(8) =20
SYBB
A -IB
Second Year Semester III
Course Course Title Credits Core Concurrent Tutorial SPP
Code Course Evaluation /Practical U
Eva
luati
on
301 Elements of Human Resource 3 GC 30 - 70
Management
302 Global Competencies and 3 GC 30 - 70
Personality Development
303 International Economics 3 GC 30 - 70

304 Production and Operations 3 GC 30 - 70


Management
Credits For Semester III- CC 12 12
Second Year Semester IV
401 Import Export Procedure 3 GC 30 - 70
402 Research Methodology 3 GC 30 - 70

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403 Business Ethics 3 GC 30 - 70
404 Management Information System 3 GC 30 - 70

Total credits CC12 12


TYBB Third Year Semester V
A-IB
501 International Relations 3 GC 30 - 70
502 International Business Law 3 GC 30 - 70

503 Business Reporting and Analysis 3 GC 30 - 70


504 Foreign Exchange Management 3 GC 30 - 70
Total credits CC – 12 12

Third Year Semester VI


601 New Venture creation and start ups/ 3 GC 30 - 70
602 International Project management 3 GC 30 - 70
603 Decision Making and Risk 3 GC 30 - 70
management.
604 Management of Agribusiness and 3 GC 30 - 70
Agri Exports
Total credits CC – 12 12
Total Credits From GC and SC
(Sem) I 20 + (Sem) II 20 (Sem) III12 +(Sem) IV12 (Sem) V12 and (Sem) IV12 = 88
Group List of Specific Elective (SE)Courses
II
(SE)

SYBB Course Titles Credits Semeste Concurrent Tutorial SPP


A-IB r Evaluation /Project U
Eva
luat
ion

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A305 Foreign language -I 4 III 30 20 50
French ( I)

Foreign language -I 4 III 30 20 50


B 305 German ( I)

A 306 Supply Chain Management (I)+ 4 III 50 50


Business Exposure ( Viva - SPPU )
B 306 Logistics Management (I) + 4 III 50 50
Business Exposure ( Viva - SPPU )

Second Year Semester IV


Course Titles Credits Semester Concurrent Tutorial SPP
Evaluation /Project U
Eva
luat
ion
A405 Foreign Language II 4 IV 30 20 50
French( II)
Foreign Language II 4 IV 30 20 50
B 405 German (II)

A 406 International Warehouse & 4 IV - 50 50


Supply Chain Management. (II )
+ Computer Course and Projects
( Viva - SPPU )
B406 International Logistics & Port 4 IV - 50 50
Management (II) + Computer
Course and Projects ( Viva -
SPPU )

TYBB Third Year Semester V


A-IB
(Select any one course from the group)
A505 International Marketing 4 V 30 20 50
Management (I)

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B 505 International Financial 4 V 30 20 50
Management (I)

A 506 Legal Dimensions in International 6 V 50 50


Marketing (II) 50 marks theory +
Project& Viva 50 marks
(Internship) ( Viva - SPPU )

B 506 Legal Dimensions in Financial 6 V 50 50


Management (II)
50 marks theory + Project& Viva
50 marks (Internship) ( Viva -
SPPU )

Third Year Semester VI


(Select any one course from the group)
A 605 International service management 4 VI 30 20 50
(I)

B605 International Human Resource 4 VI 30 20 50


Management (I)

A 606 Brand Management (II)+50 marks 6 VI - 50 50


theory + Project& Viva 50 marks
(Internship) ( Viva - SPPU )

B 606 Cross Cultural Relationship (II) + 6 VI - 50 50


50 marks theory + Project& Viva
50 marks (Internship) ( Viva -
SPPU )
Total Credits – (SE) 36 36
(SEM III to SEM VI)
Group Skill Enhancement Course (SEC) ( 30 hours)- and for 2 credits
III Ability Enhancement Compulsory Courses (AECC)

Courses Credits Semester Concurrent SPPU


Evaluation Evaluatio
+Tutorial n
/Practical

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107 Skill Enhancement Course 2 I 50 Grade
(Select any one course from the
List)
207 Skill Enhancement Course 2 II 50 Grade
(Select any one course from the
List)
307 Compulsory Course in 2 III 50 Grade
Environment (AECC),
(Select any one course from the
List)
407 Skill Enhancement Course 2 IV 50 Grade
(Select any one course from the
List)
Total Credits - 8 8
(SEC and AECC)

(III) List of Skill Enhancement Course ( 30 hours)- for 2 credits


& Ability Enhancement Compulsory Courses (AECC), For BBA & BBA IB
Course Course Title Credits Core Internal Evaluation SPPU
Code Course

A Basic Managerial Skills 2 SEC 50 Grade


B Communication Skills for 2 SEC 50 Grade
Managers
C Tally and Computer Based 2 SEC 50 Grade
Accounting
D Certificate Course in Analysis and 2 SEC 50 Grade
Presentation of Data
E Introductory Course in Disaster 2 SEC 50 Grade
Management
F Personality and Soft Skills 2 SEC 50 Grade
Development
G International Etiquette and 2 SEC 50 Grade
Mannerisms
H Foreign Language 2 SEC 50 Grade

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H I Advance Foreign Language 2 SEC 50 Grade
I Yoga and Meditation 2 SEC 50 Grade
J Ground and Sports Management 2 SEC 50 Grade
K Value Education and Gender 2 SEC 50 Grade
Equality
L UGC / SPPU Approved online 2 SEC Online Examination -
courses (Minimum 4 weeks or 30 and Certification
Hours )
O College Course Under Specific 2 SEC 50 Grade
Scheme.

AECC Ability Enhancement Compulsory Courses (AECC), i.e.,


Environmental Science.
Duration: 30 hours and Credits: 2 (Select Any One Course) For BBA , BBA
IB and BBA CA
Course Course Title Credits Semester Internal SPPU
Code Evaluation
1M Basic Course in Environmental 2 III 50 Grade
Awareness
2N Advanced Course in 2 III 50 Grade
Environmental Awareness

Note : All the stakeholders are requested to refer to the updated course content.

Course Content Annexures are attached separately – Faculty members and students should refer
to the semester-wise updated course content.
14. Annexure (I) Course Content

15. Annexure(II) Contents Of Skill-Based Courses

16. Acknowledgement: The course focus of BBA- IB Programme (CBCS-2019 Pattern) has
always been raising the academic standards, excellence and holistic development of students.
Hon. Prof. Dr. Nitin Karmalkar, Vice Chancellor, Hon. Dr. N. S. Umarani, Pro-Vice
Chancellor, Hon. Dr. Parag Kalkar, Dean, and Associate Dean Dr. Yashodhan Mithare, Faculty
of Commerce and Management have given insights in designing the BBA-IB Programme.

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Dr. Sanjay Kaptan ,Head ,Savkar Chair has shared his immense knowledge and expertise for
designing the structure. Also, the Industry expert panel has added insights in course titles of
the BBA-IB Programme. Dr. Tanuja Devi co-ordinated the BBA-IB syllabus Restructuring
Committee. This synergy of contributors is very crucial in fine tuning of the BBA-IB
Programme in its present form.

**************************************************************************

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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019

The subject wise Revised Syllabus for F.Y. BBA IB Program


Principles of Management
Course Code 101 - GC
Credit -3
Depth of the course- Reasonable working knowledge
Program Objectives
 To understand basic concept regarding org. Business Administration
 To examining how various management principles
 To develop managerial skills among the students

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Nature of 1.1Meaning & Importance, Functions1.2 Role of Managers1.3 Basic aspects of management thinking
management Management &
as an Art, Science, Profession and a Social Develop ability of managerial thinking and cultivate
System 1.4 Concept of Management, Administration, business acumen
Organization &Universality of Management
2 Evolution of 2.1 Concept of Managerial Thoughts To understand different approaches to management
management 2.2 Contribution of Frederick Taylor, Elton Mayo, thoughts and philosophy
thoughts Henry Fayol and Peter Drucker &
2.3 Indian Management ethos (Indian )anddifferent Styles for Ability to understand approaches to philosophy of
example (J.R.D Tata, DhirubhaiAmbani, N. R. Narayana Murthy, management thinking
VergheseKurien)…

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3. Major managerial 3.1 Forecasting: Meaning, Need Types, Methods, To understand the importance of functions of
Functions Advantages, merits, Disadvantages 3.2 Planning: Meaning, Need management and their roles
Types, methods ,Advantages ,merits, Disadvantages &
3.3 Organizing: Meaning, Concept, Delegation of Ability to organize various programmes and events
Authority: Meaning, Importance Decentralization:
Concepts, Meaning And, Importance
3.4 Decision Making: , Process, and Techniques Directions nature
and principles and
3.5 Motivation: Meaning, Importance, Nature,
Principles, and Theories3.6 Controlling: Meaning, Needs,
Process, Techniques

4. Recent trends in 4.1 Management of change , management of crises, To know what are the themes in modern
Management Total Quality Management management and changes in the business
(TQM): Meaning, Merits, &
Demerits, stress management .(Principles ,concepts merits ) To learn about new systems and trends in modern
4.2 Knowledge Management: management
Meaning, Merits, Demerits4.3 Outsourcing:
Meaning, Merits, Demerits



Teaching Methodology

Teaching Innovative methods to be used Project Expected Outcome


Hours

13 Study the role and functions of How an organizations manages its activities and To develop managerial effectiveness through managerial
different mangers functions thinking Knowledge of effective

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13 Empirical management thoughts Preparing charts of management thinkers and Learning about the management philosophy over the period od
profile presentations on major management time
thinkers

12 Situation analysis , Business games Implementing planning process in an org ,analysis How to plan and organize an activity and motivate the group
Case study of different decision and failure of different org and
decision

12 Developing applications of Develop a program for management of change and To Develop understanding regarding new systems of
management of change and crises case study on resistance to change and preparing management
Installing quality management the checklist
system for a group Developing quality manual
Case study on majors to reduce Project on stress reduction methods
stress

Evaluation

Subject Internal Evaluation External Evaluation Suggested Add on Course

Unit – I I Quiz on concept importance of mgt 25% MCQ Decision making and leadership skills
II Presentation on role of management in society and organization Short notes 35%
III GD on importance of management as profession Long answers 40%

Unit – II I Presentation on contribution of management thinkers


II case study on different approaches to mgt
III posters on contributions of Indian management thinkers to
management discipline
Unit – III MCQ on managerial functions
II situation analysis how management fails or succeed
III presentations on different types of decisions and case study on
factors affecting decision making
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Unit – IV MCQ on various new trends in management
II case study on application of total quality management in an
organization and compare two different intuitions.
III Case study on management of change and crises
IV situation analysis of determinants of stress
Total – 30 70

Suggested references

Sr. Title of the Book Author/s Publication Place


No.
1 Management Concepts and Strategies J.S. Chandan Vikas Publishing House Pvt. New Delhi
Ltd.
2 Principles of Management Harold Koontz , Heinz Weihrich , McGraw hill companies New Delhi
A. RamachandraArysri
3 Management A Global and Entrepreneurial Heinz Weihrich , Mark V. Cannice McGraw hill companies McGraw hill companies
Perspective , Harold Koontz
4 Management – 2008 Edition Robert Kreitner , Biztantra – Management For New Delhi
MamataMohapatra Flat World
5 Introduction to Management John R. Schermerhorn Wiley India Pvt. Ltd. New Delhi
6 Principles of Management P.C. Tripathi , P.N. reddy McGraw hill companies New Delhi
7 Management Text and Cases R. SatyaRaju , A. Parthasarthy PHI learning Pvt. Ltd New Delhi
8 Management (Multi-Dimensional Approach ) H. R. Appannaiah , G. Dinakar , Himalaya Publishing House Mumbai
H.A. Bhaskara

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 4
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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019
Business Communication Skills
Course Code: 102 SC
Credit 4
Depth of the syllabus - Reasonable knowledge of the communication
Program objectives
1 To understand what is the role of communication in personal and business world
2. To understand system and communication and their utility
3. To develop proficiency in how to write business letters and other communications required in business

Unit Unit Title Contents Purpose& Skills to be develop


No.
1 Concept of Role of Communication in social and economic system To understand the basic purpose of communication.
Communication and Need for effective communication, meaning and definition, &
Introduction to Principles of effective communication, Barriers to Ability to understand and comprehend the meaning of different
Communication communication and over comings forms of communication

2 Methods and types of Methods of Communications]: Linguistics, Non- Linguistics To understand how to write effective messages and different
Communication and Para- Linguistics, Art of Listening types of communication,
Written communication, Forms of written communication. &
Qualities, difficulties in written communication, Constraints in Ability to write meaningful and concise and effective messages
developing effective written communication
Types or Channels of Communication:
Internal- Vertical, Horizontal, Consensus, Grapevine
External- Inward, Outward ,Merits and Limitations of
methods & types of communication
3. Business Concept ,need and functions of Business .Correspondence , To understand how to make effective Business
Correspondence Types of Business letters ,Layout Drafting of business , Correspondence
&

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Business Correspondence : Sales , Orders sales circulars and Ability to write precise business letters and understanding
business promotion and resignation letter , leave , application about business correspondence
letters
,Complaint , Credit verification, Correspondence with bank,
Job application , and Reference check

4. Analysis of different Fax communication ,voice mail ,emails ,tele conferencing , 1. To understand how modern technology effects businesses
Media of communication through social media and media based communication is working in present
Communication context.
2. Effects of new media on business is affecting on
interpersonal relations and groups
&
Ability to use different formats of social communication and
technology based communication effectively

Teaching Methods

Teaching Innovative methods to be AV Applications Project Expected Outcome


Hours used

Unit I - Role Play Films on communication Life without communication Ability to understand implication of effective
11 communication
Unit II – Paraphrasing \,praise Films on understanding written How to write effective message , To develop an appropriate understanding role
13 writing complete the communication Story writing and utility of written communication in life
sentence and interpretation
of given sentences

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Unit III- Demonstrations of layout Analysis of real life business Writing letters for different To develop proficiency for different purposes for
13 of good business letters situations situations different organizations
analysis of good business Case study of Analysis different
letters of different forms correspondence
Drafting of good business
letters

Unit IV Demonstrations hands on Analysis of implications and Projects To develop proficiency in effectives uses of
- 11 experience utility of different forms of social various media of communication
media , case study
To communicate interact effectively by using
different forms of social media
Total 48

Evaluation methods

Internal Evaluation External Evaluation Tutorial /Project - Internal

Method of evaluation 25%MCQ


I MCQ on concept factures and definition Short notes 35%
Business communication skills (102) - Credit
Presentation \- on application of communication in day to Long answers 40% 1 - Marks 20
day business Tentative areas for tutorials – (Select any 2 topics)
1. Collections of various formal letters and its
critical study
2. Assignment on précis writing
3. Presentation on oral communication skills

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4. Public speaking
5. Common mistakes in business communication

I Group Discussions on appropriate methods of


communication at different situations 20 marks (Internal) Guidelines for Tutorials
II – Case study on written communication-
The faculty must design the tutorials in tune with theory
Errors in message building and interpretation of message
I Developing appropriate formats subject and shall conduct presentation in the class on the
Drafting of appropriate Business letters given topics.
II- cautions in uses of metaphors and idioms and phrases The evaluation of students must be on the following
grounds. (20 marks)
I GD on selecting right media 1. Understanding of the subject
II preparation of charts on different media of communication
III – case study on usages of social media
2. Content
Communication etiquettes’ 3. Selections of the topic and application of the
theory
Marks 30 Marks-50 4. Overall confidence & Presentation skills
Note: Students should be well informed about the
tutorials and sufficient time must be given to the
students to fulfil the requirements of the tutorials.

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References

Sr. Title of the Book Author/s Publication Place


No.
1 Business Communication Meenakshi Raman , Prakash Oxford New Delhi
Singh
2 Business Communication HomaiPradhan , N.S. Himalaya Publishing House Mumbai
Pradhan
3 Business Communication R.K. Madhukar Vikas Publishing House New Delhi
4 Business Communication and personality BiswajitDas Excel Books New Delhi
Development .ipswwtaSatpathy
5 Business Communication – Concepts , Cases and P.D Chaturvedi , Dorling Kindersley New Delhi
applications MukeshChaturvedi
6 Business Communication – Connecting at work HorySankarMukerjee Oxford New Delhi
7 Business Communication Today Courtland L. Bovee , John V. Pearson New Delhi
Thill , AbhaChatterjee
8 Hand Book of internal Communication Eileen Scholes Infinity Books New Delhi

Web reference
Sr. Lectures Films Animation PPTs Articles Sources
no
By R. Chandran IIT Film byJ. A film on By Matt 1. Importance of 1. UK Essay
Kanpur Balkru communication Setter communication 2. Zen growth
barrier skills essay
2Importance of
communication
and effective
communication

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 9
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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019

Business Accounting
Code No. 103 GC
Credit – 3

Depth of the syllabus - Reasonable working knowledge


Program objectives
To develop right understanding regarding role and importance of monetary and financial transactions in business
To cultivate right approach towards classifications of different transactions and their implications
TO develop proficiency preparation of basic financial as to how to write basis accounting statement - Trading and P&L

Unit No. Unit Title Contents Purpose& Skills to be develop

1 Financial Definition and Scope, objectives, Accounting concepts, To understand role and importance of accounting in Business
Accounting- principles and conventions. Classification of accounts and how accountingconcept can be implemented in business
&
Computation ability in business ability to distinguished between
various accounting concepts and practices

2 Accounting Problems on To understand how to record different financial transactions


Transactions Voucher system; Accounting Process, Journals, and their financial implications
and Final Ledger, Cash Book , subsidiary books ,Trial Balance &
Accounts preparation of Final Accounts of Sole Ability to write different accounting tractions and prepare basic
Proprietorship(Trading and Profit & Loss Account and financial tractions
Balance Sheet )

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3. .Bank Meaning, importance and preparation of Bank To understand the kind of accounting relationship between
Reconciliation Reconciliation Statement customer and bank
Statements &
Ability to write necessary set of entries in books of accounts and in
cash book and compare them with bank statement to understand
their implications and effect
4 Computerized Role of computers and Financial application, Ability to understand growing importance of software
Accounting Accounting Software packages and to know how to use software and to write books of
accounts
&
Ability to use software like tally for writing of accounts

Teaching Methodology

Teaching Innovative methods to be used AV Applications Project Expected Outcome


Hours

11 Appling accounting concepts in real life Importance of accounting of business and To learn about
business Role of accounting in business nonprofit organizations importance of acc. In
Ability to distinguish between accounting business
tractions and real life business

15 Using practical situations for writing Writing ledger and cash book Developing model of Journals and model Ability to distinguish
Transactions books of accounts between different
And applying accounting concepts Preparing flow chart of accordance of tractions and its nature
different situations different tractions

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12 Interpretation of bank passbook and its Lesson on Preparing BR. With imaginary data Ability to prepare and
statement How to write bank reconciliations. interpret bank
Comparative analysis of bank pass book Statement from YouTube reconciliation statement
and statement and their interpretation

10 NIL To Understand how various Film on silent features of tally accounting Appling software basic
tractions are recorded while using As business software financial statement and
software and what cautions are converting row
need to be taken while recording financial data into well
transactions. written financial data

Evaluation Method

Unit No Internal Evaluation External Evaluation Suggested Add on Course

I MCQ on various aspects of accounting Presentations on accounting and 25%MCQ Tally and computer based
its importance in business Short notes 35% accounting
Long answers 40%
II Practical problems on how to write different accounting tractions and
maintaining books of accounts

III Practical problems on Bank Reconciliation

IV Demonstrations and hands on of experience regarding application of


Tally and other accounting software
.

30 70

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Sr. No. Title of the Book Author/s Publication Place
1 Advance Accounting Vou- I S.N. Maheshwari& S.K. Vikas Publication New Delhi
Maheshwari
2 Advance Accounting Vou- I M.C. Shukla , T.C. Grewal , S.C S. Chand New Delhi
Gupta
3 Accountancy (Vol- I ) S. Kr. Paul Central Educational Kolkata
Enterprises (P). Ltd.
4 Accounting (text and Cases ) Robert N. Anthony , David F. McGraw Hill New Delhi
Hawkins , Kenneth A. Merchant Companies
5 Advanced Accountancy( Volume – I) R.L. Gupta , M. Radhaswamy Sultan Chand & Sons New Delhi

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 13
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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019
Business Economics – Micro
Course Code: 104 GC
Credit - 3
Depth of the syllabus - Reasonable knowledge of the Business Economics
Program Objectives -
1. To understand role of economics as it influences society and business
2. To study how different decisions are taken in relation to price demand and supply
3. To develop right understanding regarding Monopoly, perfect competition, revenue Etc

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Concept of Business Importance of economics in life, scope, forms of economy Role and purpose of economics in society and economic
economics. economic activities, economic problems , circular flow of &
economy Meaning and definition of business economics, Ability to think in prudent manner
scope of Business Economics Importance of economics in
life, forms of economy, central problems of economics,
market forces in solving economic problems, 5 sector flow
of income and expenditure
2 Demand and supply Concept of demand supply 1. To understand how the concept of demand and supply
analysis Concept of demand, determinants of demand, individual works in particular economy
demand, market demand, Law of demand, elasticity of 2. To study implications of different aspects of demand and
demand, types of elasticity of demand. Practical supply
implementation of elasticity of demand. Methods of &
measuring elasticity of demand. Concept of supply, Ability to examine implications of changes in demand and
determinants of supply, elasticity of supply. supply on economics and ability to select right alternatives in a
given situation

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3. Revenue and cost Concept and types of revenue 1. To understand role and function of revenue in different
analysis Importance of revenue , methods of calculation of revenue economic decision
Interrelationship between marginal , total, and average 2. To examine what factors determine revenue and cost
revenue &
Concept of cost definition and importance of cost ,typology Ability to comprehend the concept of cost and calculation of
of cost analysis of cost revenue and cost and Production.

4 Pricing under various Concept of market and competition To understand concept of market and different forces
market conditions affecting completion of market under different economic
Meaning of market, types of markets - perfect competition, circumstances
Monopoly, monopolistic competition, duopoly, and &
oligopoly. Price and output determination in different Ability to understand market forces governing economic
market conditions. Concept of Total Revenue, Average situations
Revenue and Marginal Revenue, Methods of measuring TR,
AR and MR, interrelationship between TR, AR and
MR

Teaching Methodology

Teaching Innovative methods to be AV Applications Project Expected Outcome


hours used
10 Situation analysis Film on role of economics in Understands the importance of To understand different facets of economics
evaluation of different life economics in life and importance of prudent thinking
alternatives selection of
right options
13 Case studies on Films on fluctuations in economy Case studies on demand and To understand variation in demand and
Market Situation analysis and market and their impact on supply analysis , supply. How it affects the different economic
and social life Examining market trends and situations and various factors of production
Market analysis their impact on market supply

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13 Case studies , analysis of a Animation and graphics on cost Examination of various cost sheet 1. To understand how the revenue is calculated
particular economic and revenue ascertainments and revenue statement for different situations and factors determined
decisions comparative revenue.
analysis of revenue and cost 2. To know the system of determination and
decisions factors consider in cost determination
12 Preparation of graphics for Films on monopoly and its Case studies To understand how pricing determination is
different market situations effect Empirical analysis and projection affected by different market players and forces
Analysis of market Films on perfect competitions of market trends and its impact on market and society
different market forces
affecting demand and
supply of various products

Unit Internal Evaluation External Evaluation

I I- MCQ on concept meaning 25%MCQ


II- presentation on role of economic in society Short notes 35%
III- Presentations on life without economic Long answers 40%
II I - MCQ
II- Practical problems on various demand and supply as they influence market
III - model illustrations explaining practical illustrations practical demand and supply
III I practical problems on computation of revenue
II illustrations on explaining different types of revenue
Case study on impact on change in cost structure

IV I MCQ on monopoly and perfect competition


II real life situations on monopolistic pricing
III Illustrations on impact of variations in equilibrium of firm on pricing under different circumstance

30 70

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Suggested references

Sr. Title of the Book Author/s Publication Place


No.
1 Business Economics Andrew Gillespie Oxford Press New Delhi
2 Business Economics Rob Dransfield Vikas Publishing House Noida – New Delhi
3 Business Economics – Theory and Applications Dr. D.D. Chaturvedi , Dr. S. L. International Book House Pvt. New Delhi
Gupta Ltd.
4 Economics for management – Text and Cases S,K. Sarangi Himalaya Publishing House Mumbai

5 Economics Principles and Applications N. Gregory Mankiw Cengage Learning India Pvt. New Delhi
Ltd.

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 17
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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019
Business Mathematics
Course Code – 105 GC
Credit 3
Depth of knowledge - Reasonable working knowledge
Program objectives
To develop appropriate understanding as how to use mathematic like computation interest, profit etc
To cultivate right understanding regaining numerical aptitude
To develop logical approach towards analytical approach data

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Numerical Methods for  Commission ,brokerage and premium , To understand how to apply the concept of interest and
Business Managers  Banking and taxation and Calendar , methods of calculation of interest
 Simple and compound interest &
To develop Mathematical competence for various interest
related transactions and other activities
2 Numerical Methods for  Profit and loss Ability to examine concept of discount in different business
Business Managers  Percentages , situations
 Ratio and proportion ,
 Averages

3.  Matrix and Determinant Ability to apply the various concepts in business situations
Numerical Methods for  Permutation And Combination
Business Managers

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4  Data interpretation , Ability to develop the skills for data interpretation and
Numerical Methods for  Linear Programming Problem inferences.
Business Managers

Teaching Methodology
Teaching Projects and classroom practice
Hours
13 Impact of interest of profits and how loan helps business solvency

12 To develop appropriate model for estimation of profit. Applying ratio to interpreted and evaluate Financial data collection of 5 years reports of
various companies for analysis

12 Problems related with Permutation and Combination


11 Analyzing for different situations with multiple number of parameters

Evaluation methods

Internal Evaluation External Evaluation

1 Basic mathematical aspects reading Interest , 20% MCQ , and 40% marks for 3 marks
II. Practical problems each problem
40% are for 4 marks each problem
Computations on various financial transactions and other transactions

Data interpretation

30 marks 70 marks

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 19
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Suggested References

Title Author Publisher


1 Arithmetic for business students Harvey,J.H. Cassell,London
Dr.
2 Business Mathematics AmarnathDikshit&Dr.Jinendra
Kumar Jain.
3 Business Mathematics – PadmalochanHazarika Sultan chand& sons, Delhi
New Literature publishing company,
4 Business Mathematics Bari
Mumbai
5 Operations Research V.K. Kapoor Sultan chand& sons

6 Operations Research Dr. S. D. Sharma Sultan Chand & Sons.

7 Operations Research Dr. J. K. Sharma – Sultan Chand & Sons.


Dr.AnwarShaikh,
8 Business mathematics Prof.R.G.Gurav, Prof.Tawade, Success Publication,Pune
Prof. Vaibhav Joshi

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 20
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Savitribai Phule Pune University
FY BBA IB Semester I (CBCS) Pattern 2019
Business Demography
Code: 106 SC
Credit 4

Depth of the course - Reasonable working knowledge


Program objectives
1. To give proper understanding regarding concept of demography in modern economic setup
2. To study how population and structure changes affecting quality of life and business
3. To develop clarity of concept regarding social economic process and urbanization and its impact on society

Unit No. Unit Title Contents Purpose Skills to be develop

1 Concept of Meaning, importance and need of demography. Studies Growing importance of modern economics and society.
demography Study of demography. As an essential discipline of social
economic change ,Scope and components of Demography To Develop Rational understanding of demography, analysis
Factors affecting mortality, fertility rate, Methods to and effects on society
calculate fertility and mortality rate.

2 Distribution of Density and population distribution To understand how population growth influences aspects
population and Concept of over and under population on society
population growth Method of assessment of population growth
To develop understanding regarding growth process and
social economic changes

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3. Population as Importance of human resource as development of the nation To understand importance in modern and socio economic
resources Concept of literacy and its importance in modern society statues and to learn about role of literacy in economic
Concept of sex ratio age and sex pyramid development
Concept of working and dependent population
Ability to examine implications of changes in population

4 Urbanization and its Concept of urbanization factors affecting urbanization. and To understand the various determinants of urbanization
implications rural population , Features and importance and migration
Urbanization. Behavioral and demographic Structure and
various factors responsible for urbanization Ability to understand how urbanization affects the resource
allocation and resource planning

Teaching Methodology

Teaching Innovative methods to be used AV Applications Project Expected Outcome


hours

12 Analysis of censes reports Films on population explosion Mapping of various components of Ability to understand the
Examining the tends in Demography components of demography. Factors
population curve governing of a particular economics
Case study on impact on changes in and government.
demographic structure Socio economic changes as a
outcome of demographic changes
12 Analysis of trends in variation A film on population explosion A study of demographic changes in Ability to examine how
population and its impact on A film on topography India demographic changes - influences
budget ,economic planning and Difference provinces in India different aspects of policy
social development formulation and social development

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12 Designing of population pyramid Project on examining population NIL To learn about implications of
Developing charts of change as a determinant changes in population and structure
implications of changes in sex A film on relation on literary and of population on economy and
ratio of economy on society development society

12 Prepare charts and Study of Case studies on urbanization and Study of particular factor of Equal and unequal Distribution of
urbanization taken place from sustainability and problems of over production in district or state and resources and factors of production
last two decades exploitation of recourses their effects on various sectors and its impact on society
With its effects on business

Evaluation Methods

Subject Internal Evaluation External Evaluation Tutorial /Project (Internal)

Unit – I I MCQ on meaning concept and 25% MCQ Business Demography (106) Credit 1 - Marks 20
applications of demography Short notes 35%
Tentative outline for tutorials – (Select any 2 topics)
II profile preparation on regional Long answers 40%
III Interpretation of data 1Collecting information on changes took place in local and
regional Demography
Unit – II MCQ on density of population various 2. Issues related migration
aspects of population Gender equalities/ inequalities and its effect on business
II Application based questions on measuring 3.Government regulations and its effects on business
assessment of population of method III
analysis of particular aspect of Relation of Demography and economic development
censes report
Unit – III Presentation on HR Development in growth The evaluation of students must be on the following
II Presentation on role of literacy on growth grounds. (20 marks)
III Interpretation of statistical data 1. Understanding of the subject
Unit – IV I GD on effects of urbanization on society

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II quiz on Urbanization on society III Poster 2. Content
or exhibitions on urbanization of society 3. Selections of the topic and application of the
theory
4. Overall confidence & Presentation skills

Note:
Students should be well informed about the tutorials and
sufficient time must be given to the students to fulfill the
requirements of the tutorials.

Total – 30 50 20 marks

Suggested references

Sr. Title of the Book Author/s Publication Place


No.
1 The Methods and uses of anthropological Alaka M. Basu Columbia university press
Demography
2 The demographic dividend – A new perspective on David E. Bloom, David Canning
the Economic consequences of Population Change
3 The Continuing Demographic Transition G.W. Jones ,R.M.Douglas
4 Demographics :A casebook for business and Hallie .JKintner ,,Thomas W.Merrick
Government
5 Population , Ethnicity and Nation Building By Calvin C.Goldscheider
6 Population Dynamics :A new Economic Approach C.Y. Cyrus Chu Oxford

SPPU BBA IB COURSE CONTENT - SEMESTER I CBCS/2019 PATTERN – Annexure I Updated On Page 24
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Savitribai Phule Pune University
FY BBA- IB Semester II (CBCS) Pattern 2019
Basics of Cost Accounting
Course code 201
Credit 3
Depth of the syllabus – Reasonable working knowledge
Objectives
1. To develop rational understanding regarding concept of cost expenditure in business
2. 2.To develop understanding how overheads influence the cost structure of cost
3. To develop skills for computation of total cost for a product

Unit No. Unit Title Contents Purpose and Skills to be developed

1 Basic concept in Concept of Cost, Costing, Cost Accounting & Cost To understand importance of costing in decision making.
cost Accountancy , Origin, Objectives and Features of Cost
Accounting , Difference between Financial and Cost Ability to understand importance of costing and role of
Accounting, Conceptual analysis of Cost Unit & Cost costing.
Centre

2 Elements of cost and Material, Labour and other Expenses, To understand how to prepare a cost statement and analyze
Cost Sheet implication of elements of cost on total cost Ability to
Classification of Cost & Types of Costs, examine different aspects of cost as they influence total cost
structure and sales price. Ability to prepare comprehensive
Preparation of Cost Sheet cost sheet.

3. Overheads Meaning and Definitions, Classification of Overheads, To understand concept of overhead as it contributes to total
Collection, allocation, apportionment and cost of a product or service.
reapportionment of overheads, Under and over absorption
– Definition and Reasons Ability to ascertain ability to distinguish different types of
overheads as it influences he total cost in a given situation.

4. Contact and process Contract Costing – Meaning and features of contract To understand role of contract costing in ascertaining cost of
cost and Methods of costing, works certified and uncertified, escalation clause, a particular project or activity.
costing cost plus contract, work in progress, profit on incomplete
contract , Process Costing - Meaning, Features of process To know how cost is ascertained for different types of
costing, preparation of process processes.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
costing including Normal and Abnormal Loss/Gains, To develop ability to ascertain cost of a particular contract
under different circumstances.

To learn how cost of a particular process is ascertained


especially in case of single or multiple process as well as for
joint products.

Teaching Methodology

Innovative methods to be used AV Applications Project Expected Outcome

Demonstration of costing as basic decision input Film on costing Preparing a statement of cost , How to use cost of concept
understanding different aspects cost
and financial accounting

NA Videos on methods of Analysis of cost statement of different Development of basic ability to


determination of cost types of manufacturing units think about cost as an ingredient of
price mechanism

Practical problems on computation of overhead Video on ‘Role of To ascertain different components of To develop competence, to prepare
and relationship between different overheads as different overheads in overheads and identify how overheads comprehensive cost sheet and
they affect the total cost structure. total cost structure’ brings difference in total cost understand implication of
overheads on total cost structure

To learn about contract and process cost and to Videos on contract and Project on development contact cost Development of reasonable
learn practical aspects of the above process cost system for a particular project. working knowledge of methods of
ascertainment of cot of a contract
Analysis of various elements of cost or process.
associated with multi process products
in manufacturing units.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Evaluation methods

Unit Internal Evaluation (30 Marks )

Unit – I I Filling the banks and match the pairs related with different concepts of cost ,II presentations on cost accounting in different org
III cases study on role of cost accounting in profit determinations
Unit – II I. Application based questions on –different components elements of cost ,preparing charts on different types of cost sheet

Unit – III I. Application based questions on classification of overheads , II MCQ on concept of overheads ,III practical questions on
reapportionment on classification of overheads ,Preparation of chars on classification of overheads

Unit – IV MCQ on contact and process cost , II interpretations based questions on different types of cost
III Practical based questions on contact based costing

Suggested References

Sr. Title of the Book Author/s Publication Place


No.

1 Cost Accounting and Financial M.Y. Khan , P.K. Jain McGraw Hill New Delhi
Management

2 Cost accounting Theory and practice Bhabatosh Banerjee, Jawahar PHL Learning Pvt. Ltd, New Delhi
lalseemaSrivastav McGraw Hill

3 Cost Accounting - Dr. P.C. Tulsian S. Chand New Delhi

4 Costing Adviser P.v.Rathnam , P. Lalitha Kitab Mahal Allahabad

5 Cost Accounting – A managerial Charles T. Horngren , Srikant M. Pearson New Delhi


Emphasis Datar , Madhav V. Rajan

6 Advanced Cost and Management V. K. saxena , C. D. Vashist Sultan Chand & Sons New Delhi
Accounting

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question Paper Pattern (2019) for FY BBA- IB
University Examination
Subject - Basics of Cost Accounting
Course Code - 201

Q.1. (A) Write true or false 5M

Q.1. (B) Fill in the blanks 5M

Q.2. Long question 15M

Or

Q.2. Long question

Q.3 Write Short Notes (Any two) 10M

Q.4 Problem on Cost Sheet 15M

Q.5 Problem on contract costing on process costing 10M


Q.6 Problem on process costing 10M

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA – IB Semester II (CBCS) Pattern 2019
Origin and Development of Global Business
Course Code - 202
Credit – 4

Depth of the course- Fundamental Knowledge of Global Business and Trade

Program Objectives:
1) To provide an understanding of the concepts of Global business and Trade
2) To understand the practical applications of trade theories and its contribution.
3) To study the role of International Institutions in the development of modern trade.

Unit Unit Title Contents Purpose and Skills to be developed


No.

1 Industrial 1. Introduction to Globalization , Concepts and importance To study the concept of Globalization and its importance
Development in modern world of economy in the modern business.
2. International business and domestic business and
(Indian companies To study the contribution of International and domestic
Context) 3. Stages of industrialization means of entry into the business for effective trading.
international business
To study different facets of Industrialization and its stages
for the promotion of trade among various countries.

2 National and 1. Concept of National and International trade in modern


International world and its Contribution.
Trade 2. Components of national and international business To get an understanding of national and international trade
3. PESTEL model (social political technological, and its vitality in the modern world.
economic environment and Legal) of international
business. To study various characteristics/features of National and
4. Geographical Indications – Nature, Concept and International business and its contribution in the growth of
Importance. an economy.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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To understand various factors affecting the setup of
business in dynamic environment.

To study the GI concept and its utility.

3. Theories of 1. Difference between various Theories and its merits To develop an understanding about trade theories and its
international and limitations role in determining trade among countries.
trade 2. Various Commercial policy tariffs and non tariff
measures - National and International. To understand various commercial policies adopted by the
nations to facilitate trade between them.

To study various measures and types of barriers faced by


nations and its challenges.

4. International Formation , Purpose Importance and issues - To study the role played by different International
Institutions organizations for the inducement of global trade.
International institutions of trade - WTO ,UNCTAD , I MF
World Bank ADB trade book the blockages And regional To study the contribution made by International
economic Corporation - SAARC , European organizations and International unions for facilitating
Union, BRICKS,ASEAN effective trade among countries.

To understand the concept and need of International


organizations/unions and its significance.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Teaching Methodology

Teaching Innovative methods to be used Audio/Video Project for 1 credit Expected Outcome
Hours

12 Discussion forums on the Films/Videos on the Industrial policies Performance measurement of the Understanding of the
contribution of Indian Industries and adopted by India and its contribution to manufacturing Industry in India. concept of globalization and
its role in the era of globalization. the world trade. the growth of Industries in
( Post LPG Policy- 1991) the modern era.

12 Developing a business or a United Films/Videos on Domestic and India’s role in the export market Understanding of the
Nations model to facilitate demo International trade policies adopted by with respect to agricultural various facets of National
trade among students. different countries for the promotion of products. and International trade and
trade. its significance.
Role plays for showcasing the
strengths and weaknesses of a Role played by trade in
country for trading purpose bringing the world closer.

12 Case studies on International trade Films/Videos on International trade International trade theories Practical applicability of
theories and its practical application theories and its relevancy for the application in the current global International trade theories
in the modern era of business. implementation in global trade. market scenario. and its role in globalization.

12 Assignments/Presentations on the Films/Videos on the role played by Role played by World bank and Origin, functioning,
significance and importance of various International IMF to promote global trade. concept and practices of
International unions and organizations/Unions for facilitating International Institutes in
organizations. smooth trade among them. the promotion of smooth
trade among various
countries.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Evaluation Methods

Subject Internal Evaluation

Unit – I i) Presentations on the role of Indian economy in world trade.


ii) Quiz on the concept of globalization and its effects on Indian trade.
iii) Presentations on Industrialization and its stages ( Indian Context)

Unit – II i) GD on the importance of National and International Trade.


ii) Presentation on the characteristics and various factors affecting National and International
business.
iii) Case study on various economic and social factors affecting the trade. ( PESTEL)

Unit – III i) Presentation on the significance of the trade theories and its practical application.
ii) GD on the importance and limitations of the trade theories.
iii) MCQ on the concept of various commercial policies adopted by the countries.
iv) Case study on various barriers faced by countries in world trade.

Unit – IV i) MCQ on the concept of International Organizations and Unions.


ii) GD on the role played and the contribution made by International Organizations in the
world trade.
iii) Presentation on the formation, Significance, Utility and Challenges faced by International
unions in the world trade.

Total – (30 + 20 Project Tutorials)

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Suggested References

Title Author Publication Place


International Economics Jhingan,M.L. VrindaPub.Ltd Delhi

International Economics Cherunilam,Francis Tata McGraw Hill Education Private LTD New Delhi

Industrial Economics Seth,Ranjana Ane Books Pvt.Ltd. New Delhi

The International Business Sundaram,Anant Pearson Tamil Nadu,Chennai


Environment: Text&
Cases J.Stewart Black

The International Business Cherunilam,Francis Himalaya Pub.House Mumbai


Environment

Business Environment Saleem,Shaikh Pearson Education New Delhi

International Trade & Cherunilam,Francis Himalaya Pub.House Mumbai


Export Management

International Business : P.Subba Rao Himalaya Pub.House Mumbai


Text & Cases

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA- IB Semester II (CBCS) Pattern 2019
Course Title: Origin and Development of Global Business
Course Code 202
Credit 1

Supplementary Guidelines for conducting FY BBA IB - CCT

(Students can select any 2 topics for presentation and tutorial)

1) Make a comparative evaluation between National and International Trade and explain the concept of Geographical Indication and its utility
in domestic and International trade.
2) Prepare charts showcasing the growth of Indian Industries in the past 100 years along with its evolution and historical background.
3) Case studies and practical application of the trade theories in International trade and its limitations.
4) Prepare a chart on the history of Indian exports and also prepare a list of traded products with respect to manufacturing and agricultural
sectors ( Indian Context)
5) Poster preparation on the concept of International Unions and Organizations, need, formation and its contribution in world trade.
6) List out various types of tariff barriers and its impact on world trade, also list out the commercial policies adopted by countries to boost their
trade with different countries.

The evaluation of students must be on the following grounds. (20 marks)


1. Understanding of the subject
2. Content
3. Selections of the topic and application of the theory
4. Overall confidence & Presentation skills

Note:
Students should be well informed about the tutorials and sufficient time
must be given to the students to fulfill the requirements of the presentation / tutorials.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question paper Pattern 2019 for FY BBA (IB)
University Examination
Sub: Origin and Development of Global Business
Code no 202

Q. No Compulsory / Choice Nature of Question Marks Total Marks

1 Compulsory Question

Objective Type Questions- 5

Multiple Choice Questions 10 Marks

Define the Terms 5

2 Solve any 1out of 2 Long Answer questions 1*10 10 Marks

3 Solve any 1out of 2 Long Answer questions 1*10 10 Marks

4 Solve any 4 out of 6 Short Notes 4*5 20 Marks

Total 50 Marks

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA – IB Semester II (CBCS) Pattern 2019
Commercial Geography
Course Code – 203
Credits - 3

Depth of the course: Fundamental Knowledge and Conceptual Clarity

Program objectives:
 To acquaint the students of commercial geography with its bases regarding commercial activities in different environments, referring to world
resources in general and India in particular.
 To acquaint the students with the knowledge of Industrial resources of the world
 To know about the determination and location of various industries in the world and its commercial prospects.
 To acquaint students with the knowledge of home trade, means of transportation and International markets through the study of commercial
geography.

Unit Unit Title Contents Purpose and Skills to be developed


No.

1 1) Definition, Nature and Scope of Commercial Geography To study the commercial activities carried out
Introduction to 2) Concept, Features, Role and Utility of Commercial Geography in reflecting different occupations in various
Commercial business and economics. environments.
Geography 3) Major aspects of study of commercial geography
(Indian Context) 4) Commercial Sectors in the economy such as primary, secondary, To study the diversity and physical conditions of the
tertiary, quaternary. environment along with the social conditions.
5) Geographical Indications – Concept, Nature and Importance
. To study the spatial organization of tertiary activities
in the physical environment and the social
consequences in a range of geographical scales.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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To study the GI concept and its utility.

2 Natural 1) Meaning, Nature and Importance To study and understand the importance of natural
Resources and 2) Types of forests, Characteristics, Distribution and Significance resources and its role in the contribution and
Commercial 3) Non Conventional energy resources – Solar, Wind and Tidal energy development of the economy. To understand the
4) Commercial usage and role of natural resources in the development
usage (Indian importance of utilization of natural resources and its
of commerce.
Context) commercial use towards the growth of the economic
sector.

3. Role of Industries 1) Role of Industries in the economic development and factors To comprehend the importance of geographic
and Geographical affecting Industrial location. Business locations and its locations and its commercial usage. To study
significance geographical implications manufacturing Industries and handicrafts in the world
(Indian Context) 2) Location – Need and Importance as commercial activities.
3) Limitations to local localization process and sourcing of location
4) Rural and Handicraft Industries – Economic and Commercial To acquaint the students with the importance of
importance
localization process and sourcing Industries from
commercial point of view.

4 Trade and 1) Role and Importance of Trade To study the modes and means of transportation for the
Transportations 2) Importance of transportation in commercial development – Salient progress of agricultural, mineral and Industrial
. features, Merits and limitations. resources.
(Global Context) 3) Types of modes of transportation – Roadways, Railways, Airways,
Seaways and types of trade routes – Silk route, CPCC etc To understand the importance of Trade centers for the
4) New trends in the means and modes of transportation. trade and commercial activities of a nation.

To study in detail about the recent trends and various


transportation modes and its role in the commercial
activities undertaken.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Teaching Methodology

Teaching Innovative methods to be AV Applications Project Expected Outcome


Hours used

Unit I - Field trips can be useful in Films/Videos on different Listing out different types of To learn the multiple activities carried out in
11 exploring the physical occupations or activities as well primary and tertiary sectors with the commercial sectors. To understand how
environment. Students can as primary and tertiary sectors. statistics with respect to the states produce certain goods in surplus on
be taken out into the larger contribution made by them to an account of environmental advantage and
landscape to observe economy. exchange of goods with each other.
geographic objects,
prepare brief notes and so Challenges or limitations in To study how commercial geography can
on. carrying out commercial obtain information about a particular country
activities. and know whether the country has
economically grown or not through its
commercial activities.
Excursions can help
students to interact with the
environment.

Unit II - Excursions to certain Films/Videos on the importance How to conserve the natural To understand the role of natural resources in
13 locations will help students of natural resources and its resources and to utilize it the economic development of the country by
understand the general usage. Conservation and effectively enriching agriculture, trade, imports and
phenomena. Excursions optimum utilization of natural exports etc.
will help students entertain resources.
and educate
simultaneously.
To know the importance of natural resources
Combining interactive
for more sustainable management and long
maps with multimedia.
term benefits from resource related wealth.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Unit III- Use of Globe to develop National Geographic Study of a particular location- To learn the different locations where the
13 the concept of such as Channel/Discovery channel and different branches of trade and commerce are
longitude, latitude and similar videos from the point of a) Why the location is located.
commercially successful
meridian to understand the view of learning and
/Unsuccessful To learn the geographical places suited for
importance of geographic entertainment for the b) How the location has the production, storing for exporting and
locations. acquaintance of locations and its contributed to the importing and marketing.
commercial importance. development of the
Use of charts prepared by economy. To understand the concept of geographic
students to enhance E.g.: utilization of locations for c) Why a particular location indication and its uses.
students’ observation. Use commercial purposes done by is exploited to the
of models which can be cities like Mumbai, Shanghai, maximum.
converted by students from Sydney etc. d) How to transform a
location into a successful
the observations.
one?
Incorporating location
based techniques in
evaluating student
knowledge through
quizzes.

Unit IV The laboratory method of Films/ Videos/Slide share for the Study of various modes of To understand the shifts of markets and
- 11 instruction can be used understanding of various modes transportation and its uses. producing centers of certain goods on
extensively to study natural of transportation and the recent account of the development of new transport
sciences for the application changes adopted to make it more Case study on modern modes of and communication facilities.
of commercial geography. effective. How effective transportation, e.g. Maglev bullet
Access to books, transportation has transformed train of china. To learn how transportation is an effective
magazines, maps, pictures, the economy of the nation. way to connect with people.
drawing and other specific
To learn the importance of means of transport
material will help in
such as roadways, railways, Airway and
promoting better work.
waterways and its role in the development of
the commercial activities undertaken.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Evaluation methods

Subject Internal Evaluation

Unit – I iv) Presentations on the concept, scope and importance of commercial geography.
v) Case study on the utility and role of commercial geography.
vi) Presentations on Important aspects of commercial geography and various commercial
sectors associated with. ( Indian Context)

Unit – II iv) GD on the importance and nature of natural resources.


v) Presentation on the characteristics and various factors affecting Natural resources and
forests.
vi) GD on Importance and significance of non conventional energy resources
vii) Case study on the role and commercial aspects played by natural resources towards the
development of the economy.

Unit – III v) Presentation on the significance of industries and factors affecting the Industrial location.
vi) GD on the significance of business locations and geographical implications
vii) Presentation on the concept of local localization process and its challenges.
viii) Case study/Presentation on the role of rural and handicraft industries in the economic
development of India.

Unit – IV iv) Presentation on the role and importance of domestic and International trade.
v) GD on the role played and the contribution made by transportation in commercial
development.
vi) Presentation on types of transportation and its utility
vii) GD on the new and emerging trends in the area of transportation.

Total – (30 Marks)

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Suggested References:

Title Author Publication Place


Commercial Geography Jacques W. Forgotten Books London ,United Kingdom
Redway

A Text-Book of Adams Cyrus C. Forgotten Books London ,United Kingdom


Commercial Geography

Geography of India Majid-Hussain Mc-Graw Hill Education Mumbai

Commercial Geography Prof. Mrs. P. N. Nirali Prakashan Pune, India


Padey

Elementary Textbooks on Emory R.Johnson Sage Publications New Delhi, India


Commercial Geography

Commercial Geography Sir Dudley Stamp Prentice Hall Press New jersey, USA

Economic Geography Alexander I Prentice-Hall of India Pvt.Ltd Delhi, India

Economic and Anupam Goel and Shivalal Agarwal and Co Agra, UP , India
Commercial Geography C.B. Mamoria

Advanced economic Dr. Alka Gautam Sharda Pustak Bhavan Noida, UP, India
geography

Economic and Social R. Knowles and J. Rupa Publishers New Delhi, India
Geography made simple Wareing

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question paper Pattern 2019 for FY BBA (IB)
University Examination
Sub: Commercial Geography
Course Code 203

Q. Compulsory / Choice Nature of Question Marks Total Marks


No.

1 Compulsory Question Objective Type Questions-

Multiple Choice Questions 5


5
Match the Pairs

20 Marks
Answer in one sentence 5

Fill in the blanks 5

2 Solve any 3 out of 5 Long Answer Question 3*10 Marks 30 Marks

3 Solve any 4 out of 6 Short Notes 4*5 Marks 20 Marks

Total 70 Marks

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA – IB Semester II (CBCS) Pattern 2019
Principles of Marketing
Course Code – 204
Credits - 3

Depth of the syllabus-Reasonable knowledge of Marketing

Objectives–
1. To develop write understanding regarding marketing environment in the country
2. To develop appropriate conceptual understanding as to develop basic marketing concept
3. To develop new understanding regarding services, rural marketing and new trends in marketing

Unit Unit Title Contents Purpose and Skills to be developed


No.
1 Concepts and Marketing concepts, its objectives, importance and functions of Role and importance of marketing manager
Functions of marketing. To understand the salient features of Indian and
marketing Various approaches of marketing international marketing management
Challenges and opportunity of marketing manager in international To understand various challenges faced by
market marketing managers in different environments
2 Marketing Marketing environment–meaning To know about various factors that affects the
Environment and Internal and external factors influencing marketing environment, Marketing environment.
marketing Political, social economical international, technological multi- To study the change in technology, economic
segmentation cultural environment policy and demography of Indian market.
Segmentation: concepts, importance and types of segmentation. To study the types of market segmentation

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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3. Constituents of Marketing Mix- To have right understanding of marketing mix as
Marketing mix Meanings scope and importance of marketing mix. They influences as marketing mix.
Product mix - concept of a product, product characteristics-
Intrinsic and extrinsic, Product Life Cycle. To develop understanding regarding various aspects
Price mix meaning, element, importance of price mix, factors, of price promotion physical distribution place,
influencing pricing, pricing methods people, process & physical evidence affecting the
Place mix meaning and concepts of channel of distribution or success of a product/service.
intermediaries, Promotion mix meaning, definitions, importance and
limitations of advertisement
People mix meaning &concepts, elements, importance.
Process mix-stages, meaning & importance.
Physical evidence- meaning, importance& components.

4. Classifications Conventional classification of markets. To understand different types of markets their


and types of Services marketing its main features importance, growth role and functions.
markets functions. To examine different marketing activities
Rural marketing features and its contribution to Indian economy performed and contribution to the economy.
,problems and measures to improve To learn about the recent trends in marketing.
Recent trends in Marketing-
1.Green Marketing concepts 2.,Digital Marketing, 3.Virtual
Marketing,4.HybridMarketing

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Teaching Methodology

Teaching Innovative methods to be AV Applications Project Expected Outcome


Hours used

UnitI-12 Role Play Development of Films and animations on Preparing profiles of marketing functions in Knowledge about
profiles of Indian Market various marketing different organizations functioning of modern
analysis of Indian market Applications Developing a sketch of various marketing Indian Markets
,roles and applications managers working indifferent companies
Understanding the marketing
process and planning in
international prospects

UnitII-12 Project on impact of Films on marketing Project on technological changes, reports on To improve understanding
technology on market, Environment in Indian and New trends in market regarding marketing
analysis of marketing expert lectures on Indian Profile of marketing policies environment and
economic policy as they economic system as they segmentation in Indian
influence Indian markets influence on markets context.

UnitIII-14 Analysis of successful Films on product launch Profile of event for new product launch To cultivate an appropriate
Product launches a selection of marketing Analysis of advertising campaigns for a Product development
Study of select product media product life cycle launch of a product process launching and
failures Case study on marketing Profile in India pricing of the product
Analysis of various mix. To examine the effect of
marketing champions marketing mix and consumer

UnitIV–10 Project on role of marketing Films on problems of Case study on marketing of services, Developing right and
economy Rural market role of rural problems of rural markets, developing complete understanding
Profile sketch of improving economy and growth of appropriate strategies for rural market. different types of market in
and developing a cases in services marketing. developing economy and
rural market how marketing services
improve quality of life.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Evaluation Method

Unit–I MCQ–on concept of Marketing role and importance 25%MCQ


II practical applications on different approaches to marketing 35%shortnotes
Profile study of role and functions of marketing at different organizations. 40%longanswers

Unit–II I MCQ on different facets of marketing environments 20%MCQ


II analyses of different constituents of marketing environment through case study 40%shortnotes
III–MCQ on Marketing segmentation 40%longanswers

Unit–III I–MCQ on different aspect of Market mix 20%MCQ


II case study on role of product mix in marketing mix 40%shortnotes
III analysis of market mix Price and place mix as criteria 40%longanswers

Unit–IV MCQ-on classification and types of Market 30%MCQ


II analysis of profile of different rural markets and rural consumers in India 30%Shortnotes
III analysis of marketing of services in Indi 40%longanswers
Total– 30 70

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Suggested References

S.N Title of the Book Author/s Publication Place


1. Marketing Management Philip Kotler &keven lanekeller Pearson India South Asia

2. Marketing Management V. S. Ramaswamy,S. Namakumari Macmillan New Delhi

3. Marketing In IndiaText and S. Neelamurgham Vikas Publication New Delhi


Cases
4. Textbook of Marketing Keith Blois Oxford New Delhi

5. Marketing-Cases Insights Paul Baines,Chris Fill, Kelly page Piyush K. Oxford New Delhi
Sinha

6. Foundational Of marketing John Fahy & David Jobber Tata McGraw Hill New Delhi

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question paper Pattern 2019 for FY BBA (IB)
University Examination
Sub: Principles of Marketing
Course Code - 204

Q.No Compulsory/Choice Name of the Question Marks Total Marks

1 Compulsory Question Objective Type Question- 5


Multiple Choice Questions
20Marks
Fill in the blanks 5

Define the terms and Match 10


the pairs
2 Solveany3outof5 Long Answer Question 3*10marks 30Marks

3 Solveany4outof6 Short Notes 4*5marks 20Marks

Total 70Marks

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA – IB Semester II (CBCS) Pattern 2019
Business Statistics
Course code 205
Credit 3

Depth: Reasonable working knowledge

Objectives:
1. To understand role and importance of statistics in various business situations
2. To develop skills related with basic statistical technique
3. Develop right understanding regarding regression, correlation and data interpretation

Unit Unit Title Contents Purpose and Skills to be developed No of Hours


No.

1 Frequency Raw data, variable, discrete variable, continuous To understand basics concepts nature of data, its 8
Distribution variable, constant, attribute with illustration. classification and distribution.
Classification- Concept and definition of
classification, objectives of classification, types of
classification.
Frequency Distribution- Discrete and Continuous To draw frequency distribution and its types.
frequency distribution, Cumulative frequency and
Cumulative frequency distribution.
Graphs & Diagram- Histogram, Ogive curve, Pie-
Diagram, Bar Diagram, Multiple bar Diagram, To understand about nature of basic graphs and
Sub-divided bar diagram

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
diagrams and how to draw them.

2 Measure of Concept and meaning of Measure of Central To understand basics of central tendency- Mean 8
Central Tendency Tendency, Objectives of Measure of Central Median Mode, their features, advantages and
Tendency, Requirements of good Measure of limitations.
Central Tendency.

Types of Measure of Central Tendency, Arithmetic


Mean (A.M), Median, Mode for discrete and To draw measures of central tendency graphically
Continuous frequency distribution, Merits &
Demerits of A.M., Median , Mode, Numerical
Problem. To understand about Empirical relation between
mean, median and mode.
Determination of Mode and Median graphically.

Empirical relation between mean, median and


mode.

Combined Mean

Numerical Problems.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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3 Measure of Concept and meaning of Measure of dispersion, To understand measures of dispersion- their features, 10
Dispersion Requirements of good Measure of dispersion. advantages and limitations.

Types of Measure of Dispersion- Absolute &


Relative Measure dispersion (Range, Standard
Deviation (S.D.), Variance, Quartile Deviation,
Coefficient of Range, Coefficient of Quartile
To understand about coefficient of variation
Deviation, Coefficient of Variation (C.V).
(C.V).combined standard deviation
Combined Standard Deviation

Numerical Problems

4 Correlation & Concept and meaning of Correlation, Types of To understand measures of dispersion- their features, 12
Regression correlation. advantages and limitations.

Methods to study Correlation:- Scatter Diagram,


Karl Pearson correlation coefficient, Spearman
Rank Correlation Coefficient ( with Repeated
Ranks) –
To understand about coefficient of variation
Numerical Problems on Correlation (C.V).combined standard deviation

Regression- Concept and meaning of


regression,

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Lines of regression equation of Y on X and X
on Y.

Regression coefficients, properties of regression


coefficients,

Numerical problems on Regression

5 Index Numbers Concept and meaning of Index Number, To understand measures of Index Number, and its 10
Notations types

Construction of Price Index Number, Problems in


the construction of Index Number, Cost of Living
Index Number (CLI), Family Budget Index
Number

Uses of Index Number

Numerical Problems.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


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Suggested References

Sr. No. Title of the Book Author/s Publication Place

1 Business Statistics Girish Phatak Tech – Max Pune

2 Statistics for Business Dr. S. K. Khandelwal International Book House New Delhi

3 Fundamentals of Business Statistics J.K. Sharma Pearson New Delhi

4 Business Statistics G.C. Beri The McGraw-Hill companies New Delhi

5 Statistics Theory and Practice R.S. N. Pillai Bagavathi S. Chand New Delhi

6 Statistics for Managerial decision Dr. S. K. Khandelwal International Book House New Delhi
Making

7 Business Statistics Ken Black Wiley India Edition New Delhi

For Contemporary Decision Making

8 Fundamentals of statistics S.C. Gupta Himalaya Publication House Mumbai

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question paper Pattern 2019 for FY BBA (IB)
University Examination
Sub: - Business Statistics
Course Code - 205

MAX MARKS:-70

Instructions:

I. All question are compulsory


II. Figures to the right indicate full marks.
III. Notations & abbreviations have their usual meaning
IV. Simple calculator is allowed

Q1.A) Fill in the blanks [2 X 5=10]

B) State whether the following statements are True OR False: [2 X 3=6]

Q2. Attempt any four of the following (Four out of Six) [4 X4=16]

Q3. . Attempt any four of the following (Four out of Six) [4 X4=16]

Q4. . Attempt any four of the following (Four out of Six) [4 X4=16]

Q5 Attempt any one of the following (One out of Two) [1 X 6=6]

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
FY BBA- IB Semester II (CBCS) Pattern 2019
Fundamentals of Computers
Course code 206
Credit 4
Depth of the course - Reasonable working knowledge

Objectives:
1. To develop concept of information and their role in modern businesses
2. To develop rational approach as to how computers can be used in data process analysis in business
3. To develop understanding regarding cautions to be taken security, safety and security while using net based service

Unit Unit Title Contents Purpose and Skills to be developed


No.

1 Introduction to Introduction, Characteristics of Computers, Block diagram To understand role and importance of computers
Computers of computer, Booting Process, Types of Programming in business processes
Languages-Machine Languages, Assembly Languages,
High Level Languages, Data Organization, Drives, Files,
Directories, Storage Devices, Primary Memory, RAM ,
To develop understanding regarding role of
ROM, Secondary Storage Devices - FD, CD, HDD, Pen
computers in business operations.
drive

I/O Device- Monitor

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
and types of monitor, Printer and types of printer,
Scanners,Digitizers,Plotters

Number Systems-Introduction to

Binary, Octal, Hexadecimal system

Types of computers

2 Basics of Computer Definition-Operating System, To understand the importance of operating system


Networks & Internet
Functions of O.S., To understand structure and modeling of
computer
Types of O. S. – Single user O.S., Multiuser O.S.,
Networking and data communication in business
Overview of Windows O. S., Android O. S., IOS process.
Definition, Goals, Applications, Components, Topology, To develop understanding regarding usage,
Types of Topology, Types of Networks, LAN, MAN, functionality and services provided by operating
WAN, system in business processes.

To develop understanding regarding need,


structure and working of computer networking in
business operations.

3. Introduction to MS-Excel To learn the process for usage of different


Spreadsheet Software computer
and Presentation Various Functions such as

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Software Sum, average, count, max, min, Graph / Charts in Ms application in business processes.
Excel
To develop skills and ability to handle different
MS–PowerPoint: Animation Effects, Transition Effects,
Slide Show Setting applications in business process.

4 Introduction to WWW, Internet, Internet Service Providers(ISP), To understand cautions and stapes to be taken and
Internet & cyber Services Provided by the Internet: e-mail, search engine, net based services.
security
Information security overview – Background and current Ability to handle various software and
scenario programmes with due cautions and care.

Types of Attacks , Goals of security ,Overview of security


threats ,Weak / Strong passwords and password cracking

Insecure Network connections, Digital signature

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Teaching Methodology

Teaching Innovative methods to be AV Applications Project Expected Outcome


hours used

Unit I-11 Demonstrations and hands-on Films on role of computers in Role of computers in Proficiency in applying
experience business decision making simplifications of business computers in business
activities activities like data processing
Practical exposure regarding
usages of computers Projects on importance of Tabulation ,data analysis
computers in business data
analysis. And presentation of data

Unit II-12 Demonstration Role of networking system in Proficiency in set up of

and on experience Films on role simplifications of business Different structure computer

exposure regarding set up of networking activities. Network in business


environment.
of networks like in business Projects on importance of

client server communication, environment Computer network in business

architecture, LAN etc. and process Processes.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Unit III-11 Demonstration Films on Role of Spreadsheets in Proficiency in handling of
different applications,
and on Spreadsheets and Presentation simplifications of business preparation of power point
activities Projects on importance of
experience Presentation.
Spread sheets in business data
regarding usage analysis and processing.
of MS-Excel, MS-Power Point.

Unit IV-11 Demonstrations hands on Films on cyber security Case studies on implications on Proficiency in usages in
experience and care to be taken cyber-attacks and processing and transmission
while using computers and of data through computers and
charts and checklist. Loss due to improper cyber internet.
activities.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Evaluation Methods

Internal Evaluation External Evaluation


30 Marks + Tutorial /practical for 20 Marks 50 Marks
Total 50 Marks Total 50 Marks

Suggested References

Sr. No. Title of the Book Author/s Publication Place

1 Introduction to Computer Security Matt Bishop , Pearson New Delhi

2 Computer Organization G.V. Anjaneyulu Himalaya Publishing Mumbai


House

3 Fundamentals of Computers V. Rajaraman PHI Learning New Delhi

4 Computer fundamentals Pradeep K. Sinha BPB Publications New Delhi

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Savitribai Phule Pune University
Question paper Pattern 2019 for FY BBA- (IB)
University Examination
Sub: Fundamentals of Computers
Course Code 206

Total Marks: 50

Q.1 A) Fill in Blanks (Total 5 Questions for 1 marks each) (05 Marks)
Q.1 B) True or False (Total 5 Questions for 1 marks each) (05 Marks)

Q.2 Theory Question (10 Marks)

Q.3 Theory Question (10 Marks)

Q.4 Theory Question (10 Marks)

Q.5 Write short note (any 2 from 3) (10 Marks)

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
FYBBA - IB CBCS-2019 Pattern
(CCT)
Course Title: Fundamentals of Computers (206)
Credit 1
Supplementary Guidelines for conducting BBA IB –Tutorial /Practical
Demo Lecture for the following topics by the teachers. The students are supposed to submit a written assignment and
Presentations on the given topics.

The evaluation of students must be on the following grounds. (20 marks)


1. Understanding of the subject
2. Content
3. Selections of the topic and application of the theory
4. Overall confidence & Presentation skills

Note:
Students should be well informed about the tutorials and sufficient time
must be given to the students to fulfill the requirements of the tutorials.

1. Prepare a Power point presentation on “Mobile Shoppe”.


2. Prepare a Power point presentation on “New Product Launch”.
3. Prepare a Power point presentation on “Monsoon Sale Dhamaka”.
4. Using any spreadsheet package creates worksheet to calculate the balance of customer from bank after depositing and
withdrawing some amount. (take 10 suitable records)
Account No. Withdraw Deposits Balance

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN
Calculate and display the following
- Maximum Balance - Minimum Balance
- Average Balance - Total No. of Accounts
5. Using any popular spreadsheet package, prepare a worksheet to calculate the monthly total salary of an Employee if basic
salary is given (take 10 suitable records).
Name of Employee Basic Salary HRA DA IT PF Net

Total Salary=Basic Salary+DA+HRA HRA=15%of Basic Salary


DA=10% of Basic Salary PF=8.33% of Basic
Salary IT=30% of Basic Salary Net Salary=Basic+DA+HRA-
(IT+PF)

6. Apply for New Passport using e-Seva.


7. Use of Internet for Railway Ticket Booking.
8. Online application for Driving License.

SPPU/BBA (IB) SYLLABUS SEMESTER II/ CBCS/2019


PATTERN

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