4 Ge 216 Purposive Communication Final Module 4

GE 216: Purposive Communication || Module Content || Final Module 4 || Session 13-16
MODULE COVERAGE:
Session 13: COMMUNICATION FOR WORK PURPOSES
Lesson 1: Communication in the Workplace
Lesson 2: Common Communication Materials
a. Minutes
b. Memo
c. Business Letter
d. Resume
e. Electronic E-mail
Module Learning Objectives:

At the end of the lesson, you should be able:
a. understand ideas specifically the communication materials being presented;
b. adopt an awareness of audience and context in presenting ideas and communicating ideas;
c. create a clear, coherent, and effective communication material, specifically a business letter;
d. identify materials used in communication;
e. determine the parts and formats of business letters;
f. distinguish the parts of an Electronic e-mail; and
g. apply knowledge learn by writing your own sample of business letter and e-mail.
Greetings!
Welcome to your module in the finals.
Today, we will focus on communication for work wherein learners like you need to be equipped
with proper skills in communicating in a multicultural workplace.
But before that, let us do this brain teaser activity.
Let’s activate your prior knowledge!
Learning Part
Activate Prior Knowledge
BRAIN TEASER: Sharing of Ideas

Instruction: Before we start our lesson, let us first read and understand the quotations
below. Later on, you may share your insights. You may write your ideas on a separate
sheet of paper. (Note: This is just a practice activity, therefore, it is not graded.)
Now, let’s acquire new knowledge!
Acquire New Knowledge
CARD-MRI Development Institute, Inc. Modular Learning Page 1 of 21

Session 13: COMMUNICATION FOR WORK

PURPOSES
Lesson 1: Communication in the Workplace
 What do you mean with ‘communication in the workplace’?

 Why do you think it is important to maintain good communication inside the
workplace?
 Communication in the workplace is a vital knowledge, especially for you, students. It
will allow you to face future circumstances and will enable you to be ready once you
are on your respective fields. This is why this chapter is of great importance. Let’s start
learning.
Globalization has brought changes in business, health, education,

politics, and even communication.
The birth of cultural diversity within the workforce led companies to
be mindful of the importance of communication in the workplace.
The definition of what a workplace is has evolved. Today, if you need

to communicate with a business partner abroad, you do not have to
travel for meetings. You just need to do a teleconference and you can
have the meeting in the comfort of your own office. If you are a
businessman, you can stay at home and still easily promote your products
in international markets with the help of technology and new media.
Corporate decisions are faster because of so many aids in communication.

If you are an owner of several businesses, you can easily check on the
updates of your businesses all over the world with just one gadget in hand.
Even doctors can assist during surgery without being in the operating
room. The teaching profession is not
restricted to the four walls of a room
because of technology-assisted
communication.
Media innovation has elicited different reactions from citizens all over
the world. Most consumers were overwhelmed by the evolution of
media and technology here in the Philippines, the government and
media practitioners deemed it important to include media literacy in the curriculum of basic education.
LESSON 1: COMMUNICATION IN THE WORKPLACE
The prevalence of cultural diversity in the workplace led companies to provide their employees'
training on communicating in a multi-cultural setting. This is to make sure that everyone
knows how to accept and understand the uniqueness of each culture, even leading them to
appreciate each other’s culture. An effective employee who knows how to communicate in a
multicultural setting may be considered a global communicator.
The Business Industry
For those who do not understand the business industry, they take the
purpose of communication as an endless discussing and arguing
between the boss and the client, but according to Taylor, “Effective
executives understand the opportunity inherent in that kind of

communication to uncover powerful solutions that can propel a company to long-term success.” The
purpose of communication in the business industry is to reach the goal of the company by throwing and
evaluating as many ideas as there can possibly be.
What are the effects of being an effective communicator in the business industry?
1. An effective communicator can bridge the gap between

clients and the company.
2. When faced with failed advertisements, experienced

communicators can turn the negative event into a chance to use
alternative methods to learn why the clients did not respond to
the advertisements presented to them and tailor future ad
campaigns to the client’s interest.
3. An effective communicator can seal deals while an

ineffective one can miss a potential opportunity.
4. Experienced communicators can accurately present

company policies to customers and clients and answer their
queries regarding products and services.
5. Understand the cultural background of the people

around you.

a. Minutes
b. Memo
a. Minutes
– are written records of meetings conducted by a group. If used during
follow up meetings, it serves as a reminder of the tasks assigned to
particular participants. When distributed during a meeting, its serves
as a source of information for participants who were not able to
attend.
– may include motions made during the meeting, plans discussed,
actions done, and what was agreed upon.

– Templates of minutes may vary depending on the company or organization.
Minutes generally include the following:

1. Date and time of the meeting
2. Names of all meeting attendees
3. Names of those invited but were not able to attend
4. Distributed documents during the meeting
5. Decisions made for each item in the agenda
6. New business
7. Next meeting date and time
Tips for note-taking:
1. Start with an outline.
2. Have all attendees sign an attendance sheet.
3. Be sure to record decisions made for each agenda item.

4. You may clarify things if needed.
5. Do not try to write everything. Learn to weed out unnecessary things.
6. You may record the meeting, just make the body is amenable.
b. Memo
 are short, formal internal communications of an organization.
They are used to convey information regarding problems or
solutions to problems (e.g. changes in policy, price increase,
etc.); call for action (e.g. attending a meeting, change a current
production procedure, etc.); announcements (e.g. employee
promotion, upcoming seminars, etc.)
Before you start writing a memo, remember the following:

1. Be familiar with the memo format utilized by your company.
2. Do not forget to label your memo for your recipients to easily identify that it is not a letter.
3. Your memo must be concise and direct to the point.
4. You should keep it from one to two pages long. If you cannot keep it to one page, make sure that the
following pages will have a header which includes the recipient’s name, the date, and the page
number.
5. Just like a letter, your memo should start with an introduction followed by the body. Observe the
use of single-spaced paragraphs and skip a line after each paragraph.
6. Unlike letters, memos do not have a closing. The way to end your memo is by using a summary
sentence or salutation like “thank you” or “sincerely” and your name.
7. You are not required to affix your signature at the bottom when you write memos.
8. Do not forget to proofread your memo before sending it.
9. You may send your memo via e-mail or in the paper.
Five Common Types of Memo

1. Instruction Memo – provides information that the readers need to perform accurately. Example:
A notice directing employers to undergo a physical check-up.
2. Request Memo – asks readers to provide certain information or take certain actions. Example:
Requesting funds for a seminar.
3. Announcement Memo – provides information about an event, person, or thing. Example:
Announcing a Meeting.

4. Transmittal Memo – serves as a cover note for a more formal or lengthy document. Example:
Transmitting the annual report of the BOD.
5. Authorization memo – gives permission. Example: allowing an employee to study on Saturdays.
Here is a pattern for your memo heading:

To/For: (this is/are your recipients and their titles if applicable)
From: (your complete name with job title)
Subject: (in one word or a phrase, write the main idea of your memo)
Date: (write the complete date)
Now, let’s take a look at the complete memo pattern on the next page. You may write a
sample memo using the pattern.
MEMORANDUM
To: _________________________________
From: _________________________________
Subject: _________________________________
Date: _________________________________
(Introduction)
___________________________________________________________________
___________________________________________________________________
_______________________________________.
(Body)
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
_.
(Conclusion)
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________.
Take a look at the following examples of the memorandum:



c. Business Letter
d. Resume
c. Business Letter
– a formal communication used by a company for internal or external purposes.
Business letters can be written for the following purposes:

 Introducing a product to prospective customers
 Showing gesture of appreciation
 Thanking business partners or clients
 Providing incentives
 Making a complaint
 Suggesting solutions
 Applying for a position
 Informing employees or clients
 Recipients of business letters can range from employees (all ranks) to clients or other companies.
A business letter is composed of the following parts:

Letterhead It identifies the writer, his/her address, and contact numbers.

Date It is placed between the letterhead and the inside.
It should never use plain numerals for dates as it may create confusion. Instead of
using 09/30/20, September 30, 2020 or 30 September 2020 can be used.
Inside Address It identifies the reader’s name, position, and company, and address. It should be
placed immediately below the date.
Attention Line It is used when the writer wishes to address the whole company but wants to bring
it to the attention of a particular person in the company. It can be written in two
formats;
Attention Ronielyn L. Uy
Attention: Ronielyn L. Uy
Salutation It refers to the writer’s greeting to the reader. It can appear in different formats:
Dear Sir:
Sir/Madame:
Dear Ms. Uy:
Body It contains the message of the letter. Paragraphs are single-spaced internally but
double-spaced to separate paragraphs. If the letter is too short, the body can be
double-spaced or triple spaced to separate the paragraphs.
 Introduction. This part is where you indicate the purpose of the letter for
the information of the recipient. Remember that your letter is not the only
letter he/she receives every day so state the reason for your letter at the
start.
 Body. All supporting details for the purpose of your letter should be
written in the body. This part can utilize more than one paragraph
depending on the message that you wanted to impart but always bear in
mind that your letter should be not burdensome to read.
 Conclusion. This is the part where you write your appeal or the action
that you would like your recipient to do.
Complimentary  It is an expression used to end a letter.
Close  You should end your letter according to your relationship with the recipient.
Do not use endearing words if you do not have an intimate relationship with
the recipient. Always maintain formality until the end of the letter.
 Below is the level of formality of the complimentary close (Merriam Webster
Guide to Business Correspondence, 1996)
Highly Formal
Respectfully yours,
Respectfully,
Very Respectfully,
Polite and Formal
Very truly yours,
Yours very truly,
Yours truly,
Less Formal
Sincerely yours,
Yours,
Cordially yours,
Informal and friendly
As ever,
Best Regards,
Kindest regards,
Regards,
Signature  Includes the signature and the typed name of the sender.
Block/Line  On this part, you have to write your complete name on the first line. You
indicate your designation on the next line.

 The typed named can be in all caps (RONIELYN L. UY) or CLC format
(Ronielyn L. Uy)
 The space for the signature must be three to five lines.
Enclosure It indicates the attachments to the letter. It can be written in the following
Notation formats:
Enclosures (2)
Enclosure
Enc. / encl.
Copy notation It indicates the name of the secondary recipients of the letter. It is indicated by cc:
which means carbon copy or courtesy copies.
Three Formats of Business Letters

1. Full Block Format
2. Modified Block Format
3. Semi-block Format
REMEMBER
Letters can be written for different purposes but the basic pattern for the content for all letters is the
same. Indicate your purpose at the start, write supporting details for the letter’s purpose; and ask or
appeal for action in the last paragraph. No matter what the reason for your letter is, do not forget the
basic pattern.
Block Format

Modified-Block Format

Semi-block Format

Business Letter Example:

A. Writing an Application Letter
 An application letter is merely another name for a cover letter, the official business letter
often included with a job application and/or resume and sent to a prospective employer.
 A letter of application, also known as a cover letter, is a document sent with your resume to
provide additional information on your skills and experience.
 A letter of application typically provides detailed information on why are you are qualified
for the job you are applying for.
Here’s an example of an Application Letter:

d. Resume
What is a Resume?
 A resume is a formal document that provides an overview of your
professional qualifications, including your relevant work experience,
skills, education, and notable accomplishments. Usually paired with a
cover letter, a resume helps you demonstrate your abilities and
convince employers you’re qualified and hireable.
 If you’re applying for a job, you need at least a resume to be
considered for the position.
 On a base level, a resume is made up of the following five parts:
 Contact details
 Introduction
 Educational background
 Work history
 Relevant skills
The Purpose of a Resume

 The goal of any good resume is to get you a formal interview.
 Many job seekers assume that the purpose of a resume is to provide a full overview of their
professional history.
 Instead, the goal of your resume is to convince employers you’re worth interviewing. To
that end, your resume is a valuable tool you can use to highlight your experience to prospective
employers.
 If your resume provides a concise summary of your relevant qualifications and skills in a format
that makes your ability to handle the work as clear as possible, you will get more interviews.
How to write a good Resume

Your resume must clearly, concisely and strategically present your qualifications to get a recruiter
interested in meeting you. It should convey your skills, work experience and assets. The resume is used to
describe what you can accomplish professionally in a manner that also illustrates what you can do for an
employer. Job opportunities can arise unexpectedly. An updated modern resume is the key to a successful
job search. Here are some do's and don'ts of how to write a good resume and what to include.
Resume Writing Do's

 Keep your resume clear and concise
 An employer takes an average of 30 seconds to skim a resume. You want them to see right away
that you are qualified for the position.
 Proofread your resume numerous times
 Be sure there are no spelling or grammar mistakes. Have someone else read it over as well. A
simple spelling mistake on a resume can give a negative impression to the employer. It can even
prevent you from getting the job.
 Limit your resume to two pages
 Place the emphasis of your resume on your most recent experience. Older jobs and experience that
are more than 15 years old should either be cut out or minimized. This way, the employer can focus
on more relevant information.
 Tailor your resume to suit the position you are applying for
 Specify work experience or achievements that are related to the position you are applying to. This
can be done by reviewing the job description or the employer website.
 Highlight what you have accomplished

 You want to be able to identify the best examples of where you demonstrated your skills. These
examples should speak to what you achieved in your role, and should demonstrate what kind of
employee you are. It is best to include this information in the "Work experience" section of the
resume.
 Be honest
 Lying on your resume is never a good idea. You don't want to overstate your skills or results as it
will mislead the employer. Have confidence in what you have to offer.
 Quantify your achievements
 Use firm numbers that the employer will understand and be impressed by. For example, how many
people you supervised, how many products you sold, by what percentage you increased sales, etc.
 Use simple words and action verbs
 The person reading your resume might not always be the employer. Resumes can be reviewed by
recruiters or Human Resources specialists who may not be familiar with your specific field. Use
simple and plain language, but also persuasive verbs such as handled, managed, led, developed,
increased, accomplished, leveraged, etc.
 Include unpaid work that show off your skills
 If you have volunteered with a well-known organization or worked for an important cause, put it in
your resume. You should include these experiences under the "Work experience" or the "Volunteer
work" section, especially if they are related to the position you are applying for.
 Double check and include your contact information
 Your resume should list your name, address, email and phone number. This information should be
placed at the top of the first page. Also, make sure this information is accurate. Otherwise, the
employer won't be able to contact you.
Resume Writing Don'ts
Don't use an inappropriate email address

 Make sure your email is easy to read, easy to type, professional and non offensive. In general,
your email address should be based on your name. Exclude any nicknames, numbers, or special
characters.
Don't include unnecessary personal information
 It is best to leave out any personal details such as age, weight, height, marital status, religious
preference, political views, or any other personal attributes that could be controversial. This will
prevent any potential bias. Most importantly, never include your Social Insurance Number in your
resume.
Don't use too many bullets
 Make your resume easy to read by limiting each resume section or sub section to 5-7 bullet
points. This will make it easier for the employer to scan your resume and identify your potential.
Each bullet point should be used wisely by keeping the information relevant and concise.
Don't use personal pronouns
 Do not use "I," "my," or "me". Write your resume in the third person, as if it's being written by
someone else.
Don't simply list job responsibilities
 Your job duties will be obvious from your job title. Instead, highlight your achievements by putting
a personal spin on your job duties and providing specific examples.
Don't make general statements
 Steer clear from vague statements that don't highlight your actual contribution. Unclear

statements such as, "Responsible for improving efficiencies and making cost savings", does not
provide any information to an employer. Personalize your experience!
Don't include reasons for leaving previous jobs
 The main purpose of your resume is to promote you, your skills, experience and achievements.
It should be entirely positive, and therefore should not include reasons for leaving as it does not
add any value to you as a candidate.
Don't include hobbies or interests
 It is not recommended to mention hobbies because of the judgments potential employers can
make. However, if your hobbies relate to the position, you may include them as they can
demonstrate to the employer why you are a good fit.
What Do I Include on a Resume?
 What you should put on your resume depends on the job you’re applying for and your relevant
professional background.
 At a minimum, your resume should include the following sections:
 Contact details: include your first and last name, phone number, and email address.
Additionally, you can add your LinkedIn profile if yours is up to date, and your mailing address
if you want to prove you live near the place you’re applying.
 Introduction: a concise overview of your professional background and key qualifications.

Your introduction can be in the form of a resume summary, professional profile, resume
objective, or qualifications summary.
 Education: Include your school names, highest degree earned, majors and minors.
Additionally, you can add your GPA (if it’s greater than 3.8) and relevant coursework if you
lack experience or it’s related to the position.
 Experience: list any relevant work experience you have. Include your title, the company you
worked for, years worked, and a bulleted list of your key responsibilities and notable successes.
Be sure to also include as many relevant accomplishments on your resume as possible.
 Skills: include any resume skills you possess that are relevant to the position. Be sure to use a
strong mix of hard skills and soft skills to demonstrate that you’re a well-rounded candidate.

Resume Sample:

Source: https://resumegenius.com/blog/resume-help/resume-for-first-job
Source: https://www.resumonk.com/elemental
Session 16: COMMUNICATION FOR WORK

PURPOSES
e. Electronic E-mail
e. Electronic Mail (E-Mai)

The advent of technology has introduced us to a new form of business communication. We send e-
mails to our friends and relatives locally and abroad; and teachers and classmates. Undoubtedly, e-
mail has revolutionized the way people communicate.
– Similar to letters and memos, e-mails serve many purposes. It can be to give directions, to transmit
documents, to explain procedures, to make recommendations, to inquire, and to submit reports or
outputs.
Advantages of E-mail
1. It reaches the target reader fast.
2. It confirms an acceptance or rejections easily.
3. It is less costly than letters and memos.
4. It can easily reach the farthest parts of the globe.
5. It is environment-friendly.
6. It is easier to document.
Disadvantages of E-mail
1. It is prone to hacking and technical glitches.
2. It can cause information overload.
3. It can be used to transmit computer viruses.
Tips for Writing an E-mail

1. Make the subject line informative or descriptive of the email content. Avoid vague subject lines
such as follow-up, additional information, and request.
2. Keep the subject line simple and short.
3. Do not change the subject line when you are replying to an e-mail.
4. The “to” line should contain the names of the primary readers. Secondary readers must be
placed in the “cc” line. Primary readers are those who are directly involved in the message of the
email.
5. Ensure the correctness of the e-mail address of the recipients.
6. Make the file name of the attached document meaningful. Instead of using the “exam”, use
“Purposive Communication-Prelim Exam”.
7. Never use “all caps” in the main text. This is unacceptable.
8. State your purpose in the first sentence.
9. If the message is sensitive, compose it first using the word processor.
10. Avoid emoticons and informal jargon like LOL and RB informal e-mails and memos.
Take a look at the example below:

CONCLUSION
Congratulations on finishing the content of Final Module.
Assessment:
Method: Quiz
Instruction: Fill in the blank with the correct term. Choose your answer from the box and write your
answer in a separate sheet of paper.
opportunity comprehensible
relationships attentive
feedbacks
1. An effective communicator can seal deals while an ineffective one can miss potential
_____________.
2. Lawyers should be capable of building _____________ easily.
3. Make your presentation concise but _____________.
4. Check your _____________ from the non-verbal signals sent by your audience.
5. Lawyers should be present and _____________.

For items 6-10 (Matching Type)

A B
__6. It is a form that discloses details of an a. Minutes
unpremeditated event that happened in the workplace.
__7. This is a formal communication used by a b. Memo
company for internal or external purposes.
__8. This part is where you indicate the purpose of the c. Incident Report
letter for the information of the recipient.
__9. These are written records of meetings conducted d. Introduction
by a group. If used during follow up meetings, it serves
as a reminder of the tasks assigned to particular
participants.
__10. This is short, formal internal communication of e. Business Letter
an organization used to convey information regarding
problems or solutions to problems.
Resources
This is a self-constructed quiz.
Application:
Method: Writing a Memo
Instruction: Consider yourself as a manager in CARD Inc. As a manager, you are tasked to
manage and monitor your subordinates in the office to be efficient in your position. Now, you have noticed
that 3 of your staff are consecutively committing tardiness during duty hours. Your task now is to send a
memo to those 3 employees who committed tardiness in order to address their inappropriate behavior in
the company. You may write your memo in a short bond paper following proper format and margin. Also,
please make sure that all parts in the memo are present to make your output valid.
Now, you have come to the last part of this module.

You might not realize it but you did a great job of putting up much effort!
Allow yourself to receive this participation badge!

I hope you had fun learning!
Just remember that learning acquired will be much effective if you will apply it in real life
situations. To end it up, I’ll give you this idea from Isaac Asimov that says:
__________________________End of Module 4_______________________
Timeline!
Let’s be mindful to your deadline.

Activity Name of Activity Date of submission Remarks

Number
1. Assessment Quiz December 10, 2021
2. Application Writing a Memo December 17, 2021
References:
Retrieved from: https://www.coursehero.com/file/61759999/COMMUNICATION-IN-THE-

WORKPLACEdocx/
Retrieved from: https://www.coursehero.com/file/p65j9f6/2-Phone-calls-and-emails-remember-that-
you-are-not-representing-yourself-but/
Retrieved from: https://www.coursehero.com/file/p23htss/1-Lawyers-should-be-able-to-understand-
the-verbal-and-non-verbal-language-2/
Retrieved from: https://www.coursehero.com/file/56171974/Business-letters-Memorandums-and-
electronic-mailspptx/
Retrieved from: https://www.coursehero.com/file/44263126/Reviewer-for-Academic-Reading-and-
Writing-Finalsdocx/
https://www.coursehero.com/file/56746954/A-business-letter-is-a-formal-communication-used-
bdocx/
https://www.scribd.com/presentation/464668875/wk-13-14COMMUNICATION-FOR-WORK-
PURPOSES-pptx
https://www.coursehero.com/file/61699499/Reading-and-Writingdocx/
https://www.coursehero.com/file/41302155/RWS-NOTESdocx/
https://www.scribd.com/document/443676704/PUROSIVE-BUSINESS-letter
https://www.chegg.com/flashcards/purposive-c2-e1bfcbda-d54b-4739-9afe-7841f62754a3/deck
https://www.coursehero.com/file/56171974/Business-letters-Memorandums-and-electronic-
mailspptx/
https://careertrend.com/facts-5003488-definition-application-letter.html
https://www.coursehero.com/file/46127330/Letter-of-Applicationdocx/
www.scribd.com/presentation/460493086/Falcon-Patricia-Jodiel-C-pptx
https://buallan.weebly.com/application-letters.html
https://www.scribd.com/presentation/460493086/Falcon-Patricia-Jodiel-C-pptx
https://www.coursehero.com/file/p115bbaa/SIGNATURE-LINE-Your-complete-name-Indicate-your-
designation-on-the-next-line/
Conrad, Benz (2020). What is a Resume? Definition, Purpose, & Types retrieved from:
https://resumegenius.com/blog/resume-help/what-is-a-resume. Retrieved on August 11, 2021.

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GE 216: Purposive Communication || Module Content || Final Module 4 || Session 13-16

Module Learning Objectives:

Let’s activate your prior knowledge!

BRAIN TEASER: Sharing of Ideas

Now, let’s acquire new knowledge!

Acquire New Knowledge

CARD-MRI Development Institute, Inc. Modular Learning Page 1 of 21

Session 13: COMMUNICATION FOR WORK

 What do you mean with ‘communication in the workplace’?

Globalization has brought changes in business, health, education,

The definition of what a workplace is has evolved. Today, if you need

Corporate decisions are faster because of so many aids in communication.

LESSON 1: COMMUNICATION IN THE WORKPLACE

The Business Industry

CARD-MRI Development Institute, Inc. Modular Learning Page 2 of 21

1. An effective communicator can bridge the gap between

2. When faced with failed advertisements, experienced

3. An effective communicator can seal deals while an

4. Experienced communicators can accurately present

5. Understand the cultural background of the people

Session 14: COMMUNICATION FOR WORK PURPOSES

CARD-MRI Development Institute, Inc. Modular Learning Page 3 of 21

– Templates of minutes may vary depending on the company or organization.

Minutes generally include the following:

Tips for note-taking:

1. Start with an outline.

2. Have all attendees sign an attendance sheet.

3. Be sure to record decisions made for each agenda item.

Before you start writing a memo, remember the following:

Five Common Types of Memo

CARD-MRI Development Institute, Inc. Modular Learning Page 4 of 21

Here is a pattern for your memo heading:

Take a look at the following examples of the memorandum:

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Session 15: COMMUNICATION FOR WORK PURPOSES

Business letters can be written for the following purposes:

A business letter is composed of the following parts:

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Letterhead It identifies the writer, his/her address, and contact numbers.

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Three Formats of Business Letters

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Business Letter Example:

Here’s an example of an Application Letter:

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The Purpose of a Resume

How to write a good Resume

Resume Writing Do's

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Resume Writing Don'ts

Don't use an inappropriate email address

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What Do I Include on a Resume?

 Introduction: a concise overview of your professional background and key qualifications.

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