Activity 1: A Case Study

Activity 1: A Case Study
Direction: In your separate sheet of paper, answer the following questions below that talks about how
globalization emerged in our country. Each question is marked as FIVE points.
The Coca-Cola Company
The Coca-Cola Company was founded in the United States in 1886. The company set up bottling
plants in Canada in 1906. In 1928, it introduced the soft drink Coca-Cola at the Olympic Games
which were held in Amsterdam. In the 1940s, the company began to set up bottling plants in
countries around the world.
Coca-Cola is popular because it has been advertised as a brand of soft drink connected with fun,
friends and good times. Its international image was successfully promoted by a 1971 commercial,
where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like
to Buy the World a Coke." In 1978, the Coca-Cola Company was selected as the only non-Chinese
company allowed selling packaged cold drinks in the People's Republic of China.
Today, the company produces nearly 400 brands in over 200 countries. More than 70 percent of the
company’s income comes from outside the United States. Coca-Cola is an extraordinarily successful
example of multinationalization . Its success raises the question of why and how it has been so
successful. The multinationalization of the Coca-Cola Company is also often used as an example to
illustrate the concept of economic globalization.
Complete the following exercise by reading the short passage about a brief history of the
Coco-Cola Company and fill in the blanks.
1886 = The company was founded in the U.S.A. in 1886.

1906 = It set up bottling plants in Canada.
1928 = The soft drink Coca-Cola was introduced at the Olympic Games held in Amsterdam..
1978 = The company was allowed to sell its cold drinks in the People's Republic of China.
Today = It produces nearly 400 brands of drinks in over 200 countries.
Questions to think about:
1. What is globalization?
The term "globalization" refers to how trade and technology have made the
world a more interconnected and interdependent place. Globalization also
encompasses the economic and societal developments that have resulted as a
result of it. It can be compared to the strands of a massive spider web that
have accumulated over millennia, with the number and reach of these threads
increasing over time.
2. What are the driving forces behind globalization?
The driving forces behind globalization are: Economic forces: national

economies' integration into the global economy, international trade, foreign
direct investment, and capital flow are all important aspects of the global
economy. Political forces: politicians are plotting to dismantle boundaries and
obstruct trade in order to improve global wealth and interdependence.
Sociocultural forces: the international dissemination of Western culture via
mass media such as film, radio, television, and the Internet. Technological
forces: worldwide development and growth. Transportation and
telecommunication reduce global distances and encourage people to form
intimate bonds.
3. In what ways does globalization affect the world?
Globalization provides numerous advantages in a variety of fields. It increased

cultural interactions and developed economies all over the world in a reciprocal
manner. It also enabled financial transactions between businesses, resulting in a
shift in the workplace paradigm. Today's world citizens include a large number of
people.
Activity 3: Mind Map

GENERAL REMINDER:
PLEASE USE ANOTHER SHEET OF PAPER, BONDPAPER OR PROVIDED NOTEBOOK.
MAKE SURE NOT TO FORGET TO WRITE YOUR COMPLETE NAME, COURSE, YEAR AND SECTION.
What are the driving forces behind the process of globalization?
mass international economic sociocultural distances
media technological politicians
political
Political 2. Economic forces:

1 forces: planning by
. the integration of
Politicians to break down
national economies into the
borders hampering trade so as
International
economy
to increase prosperity and
through trade, foreign direct
interdependence among nations
investment and capital flows
Globalization
Technological
4 forces:the
.
3. Sociocultural forces: the
development and growth of
international transport and worldwide export of western
telecommunication shorten culture through the Mass media

distance
in the world and such as film, radio, television
promote close connection and the Internet
Between
PPPPEOP
LE
ACTIVITY 5
Study the 7 events in the table and decide which of the following aspects
of globalization the event illustrates: economic, informational, cultural or
political. The first one has been done for you as an example. You may
work in pairs and discuss the exercise with your partner. In your
discussion, please agree on the reasons for your decisions.
Events Aspect of
globalization
1 Disneyland, the American theme park, has been set economic
up in Hong Kong, Japan and France.
2 economic
The parts of a car come from all over the world:
Germany, Japan, Korea etc. and the car is assembled
in the U.S.
3 Businesses are operated with many satellite informationalv
locations or call centres in other parts of the world

to answer questions in another: for example,
someone in India answering a call from the U.S.
about a product or service.
4 The creation of regional forums such as the political
European Union, Asia-Pacific Economic

Cooperation (APEC), and international
organization such as the World Trade
Organization and the World Health
Organization.
These international forums and organizations have
new rules and agreements for participating
countries to follow.
5 cultural
The spread of language, products, and customs as
people are closely connected.
6 Franchises for McDonald's hamburgers, Pizza Hut, economic
Burger King, KFC and others carrying U.S. trade

names are operating throughout the world
Cable News Network (CNN), based in the United informational
7 States, produces
24-hour news broadcasts that can be seen by
people around the world.
Activity 6
A. Discussion
First discuss in pairs and then as a whole class how economic,

technological, cultural or political globalization is affecting your
present lifestyle most. You must give examples from your daily
experience to elaborate your points.
Globalization has a wide range of effects on young cultures. Global consumerism has emerged
from the growth in media streams. American and European-produced content is progressively
dominating entertainment around the world through television, music videos, and movies.
Young people have a proclivity for adopting and interpreting global items in terms of their own
local cultures and experiences, resulting in new hybrid cultural forms with meanings that vary
depending on local and national circumstances.
A. Writing
Write a summary of the ideas expressed in this lesson about how

students’ lifestyles are affected by globalization.
Globalization improves the ability of students to acquire and apply knowledge. Learners' ability
to access, appraise, adopt, and apply knowledge is enhanced by globalization, as is their ability
to think independently, exercise appropriate judgment, and interact with others to make sense
of unfamiliar situations. Because of the global expansion of companies, many poor countries
have seen an improvement in their level of life as a result of improved roads and
transportation, improved health care, and higher education as a result of globalization.
Learning Task!
GENERAL REMINDER:
PLEASE USE ANOTHER SHEET OF PAPER, BONDPAPER OR
PROVIDED NOTEBOOK.
MAKE SURE NOT TO FORGET TO WRITE YOUR COMPLETE
NAME, COURSE, YEAR AND SECTION.
ERASURES WILL AUTOMATICALLY DEDUCT THE NUMBER OF
YOUR POINTS/SCORE. (5 pts. each)
1. Enumerate at least three of most recent songs you have

listened to. Where did they start? Identify the nationality of the
creator and/or artist for each music.
 Bubbly (2007)- Colbie Caillat (American)

 Paraluman (2021)- Adie (Filipino)
 Photograph (2015)- Ed Sheeran (Irish)
2. What gadgets/ devices do you usually use to listen to music?
 Cellphone
3. Where are these gadgets/devices made? Where is the company

based? How did you access this music? Do you purchase them
online or listen to them through YouTube, Spotify, and other
music channels.
 My phone is made in China. Vivo Communication Technology Limited is a

technology company based in Dongguan, China. I access music through apps
like Spotify and YouTube.

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Activity 1: A Case Study

1886 = The company was founded in the U.S.A. in 1886.

Questions to think about:

2. What are the driving forces behind globalization?

The driving forces behind globalization are: Economic forces: national

3. In what ways does globalization affect the world?

Globalization provides numerous advantages in a variety of fields. It increased

Activity 3: Mind Map

Political 2. Economic forces:

telecommunication shorten culture through the Mass media

locations or call centres in other parts of the world

European Union, Asia-Pacific Economic

Burger King, KFC and others carrying U.S. trade

First discuss in pairs and then as a whole class how economic,

Write a summary of the ideas expressed in this lesson about how

1. Enumerate at least three of most recent songs you have

 Bubbly (2007)- Colbie Caillat (American)

2. What gadgets/ devices do you usually use to listen to music?

3. Where are these gadgets/devices made? Where is the company

 My phone is made in China. Vivo Communication Technology Limited is a

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