Contents Page 1/39

Rethinking
Packaging
A DHL perspective on
the future of packaging in
the logistics industry

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Contents
Preface 3 3 Rethinking packaging for the logistics industry 21

1 Why rethink packaging? 4 3.1 Packaging optimization 22

1.1 The emergence of a new packaging era 5 3.2 Packaging automation 24

1.2 Trends accelerating the need to rethink packaging 7 3.3 Sustainable packaging materials 28

2 Sector-specific packaging needs and innovations 13 3.4 Reusable packaging and reverse logistics 30

2.1 Technology and automotive 3.5 Smart packaging 31

– embracing the convergence of two industries 14
Conclusion and outlook 33
2.2 Healthcare and life sciences
Sources 35
– fostering growth towards patient-centric treatment 16
Pictorial sources 36
2.3 Retail and e-commerce
– packaging the storefront to your doorstep 18 Further information 37

Recommended reading 38

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Preface
Packaging is fundamental to the logistics inefficiencies in the downstream supply Across all sectors, companies are will require close collaboration between
industry. It makes products safer and chain. Companies want their branded shifting to greener logistics operations, supply chain experts, packaging
easier to handle, and protects them packaging to present them in a positive recognizing that it is now necessary specialists, and customers. On behalf
during storage, transport, and delivery. light, but consumers are frustrated if this to rethink packaging activities from a of us all at DHL, we hope you enjoy this
Modern packaging is so ubiquitous that packaging is hard to use and difficult to sustainability standpoint. read as much as we enjoyed compiling
it is easy to forget just how remarkable it recycle. Packaging waste represents a it for you. We look forward to rethinking
Looking ahead, we believe that the
is. Centuries of innovation and refinement significant environmental challenge. packaging together with you.
adoption of new packaging optimization
have produced packaging technologies
As logistics professionals, we have been tools, materials, and handling
that deliver high performance in a
thinking about how these developments technologies will significantly boost
bewildering range of applications and at
are likely to impact the packaging efficiency and productivity. In addition,
extremely low cost.
solutions seen in today’s supply chains. the broader adoption of IoT technologies
Yet there is growing evidence that We also wonder how new approaches at the parcel level will make packaging
today’s approaches to packaging are to packaging will shape future logistics smarter and more connected.
struggling to meet the changing needs operations and processes. That in turn, will drive changes in the
of companies, consumers, and the wider operation of supply chains and logistics
Our objective in producing this report is
environment. This is exacerbated by the processes. It will also deliver benefits
to share our findings and help you answer
fact that different stakeholders have in terms of better capacity utilization,
the following questions:
different, often unaligned packaging sustainability, and customer experience.
needs. The result can be primary, ■ What trends are driving change in
We hope this report improves your
secondary, and tertiary packaging with packaging?
understanding of current packaging
little consideration of impact on the
How are industries and their innovation and inspires you to consider
supply chain ecosystem. The increasing ■

packaging needs evolving? new approaches to your own packaging

speed, scale, and complexity of modern
challenges. Matthias Heutger Markus Kueckelhaus
logistics processes – especially those
■ How will packaging innovations Senior Vice President Vice President
driven by the growth of e-commerce At DHL, we believe that reaching the
shape the near future of the logistics Global Head of Innovation & Commercial Innovation & Trend Research, DHL
and omni-channel retail – are driving next level in packaging performance
industry? Development, DHL
up packaging costs and creating

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Chapter 1
Sometime after our earliest ancestors first developed tools,
they needed something to carry them around in. Animal
skin bags, clay pots, and woven baskets were among our
antecedents’ earliest personal possessions. Since, then
packaging has evolved over time, always adapting to the
changing needs and requirements of society. Nowadays,
packaging is struggling to keep up with the ­shift in customer
behavior, rise in e-commerce, and growing demand for
sustainability which leads to the need to rethink packaging.

Why rethink packaging?

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1.1 THE EMERGENCE OF to grow at 4.5% a year in Asia and Africa For the purposes of this trend report,
Global packaging consumption by spend
A NEW PACKAGING ERA and by only 1% a year in North America and
Europe.
we will focus on the changing role of
secondary packaging and the innovations
Packaging consumption
Throughout history, the growth of trade coming to market to address its challenges
It bears mentioning that packaging is 2018: $886.1 billion
and the development of packaging have and opportunities.
an incredibly vast, diverse, and complex 44% Asia & Pacific
been intimately linked. Reliable, robust,
topic that reaches far beyond the logistics Modern packaging is the result of decades South & Central America 4%
inexpensive packaging has helped humans
industry. of evolution. Traditionally, packaging has
to exchange goods over ever-increasing
performed three fundamental roles: Eastern Europe 5% 23% North America
distances. Packaging needs and requirements are
highly individual depending on regions,
■ Protection: packaging defends a Middle East & Africa 5%
The relationship between packaging and
sectors, and customers. The world of product against loss or damage in
trade remains strong today. In the past 19% Western Europe
packaging can be segmented into three the supply chain journey, helping to
decade, the global packaging industry
levels: ensure quality
has enjoyed steady growth, fueled by an
Figure 1
average 25% per year increase in cross- 1. Primary packaging: the inner
■ Transportability: packaging
border e-commerce sales due to expansion enclosure that is in direct contact with facilitates the easy, cost-effective Shift in packaging functionalities
of new markets and a rising wealth of the product itself (e.g. a bottle filled handling and storage of products,
middle income globally. with wine) promoting efficiency in the supply Packaging has evolved to serve more functionalities than before
chain
In 2018, the global packaging industry 2. Secondary packaging: the outer
Protection Brand experience
was worth USD $886.1 billion (figure 1). emballage and filler material
■ Communication: packaging provides
Asia-Pacific countries are the largest designed to contain multiple primary relevant information to supply chain
consumers of packaging, accounting packages and maintain their original participants, from warehouse pickers
for 44% of the world total. That position Transportability Security & traceability
condition (e.g. a carton enclosing to delivery couriers and end recipients
reflects both the region’s large population, multiple bottles of wine)
with its significant domestic markets, These roles remain essential but now
and its role as a manufacturing center 3. Tertiary packaging: this consolidates companies are increasingly asking Communication Connectedness
supplying the rest of the world. North multiple primary and secondary packaging to work harder on their behalf.
America and Western Europe take second packages to facilitate handling, As examples, consider the changing role Basic functionalities of traditional packaging Additional functionalities of modern packaging

and third places, accounting for 23% and transport, and storage (e.g. a pallet of packaging fueled by digitalization in Figure 2
1
19% respectively. The gap is expected to loaded with multiple cartons) three areas: brand experience, security/
widen: demand for packaging is forecast traceability, and connectedness (figure 2). Figure 1: Global packaging consumption 2018 by region. Source: Smithers

Figure 2: Shift in packaging functionalities. Source: DHL

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■  Brand experience: especially in the

fast-moving consumer goods (FMCG) Packaging ecosystem
sector, companies have always used
packaging design to communicate
Logistics
brand values and attract the Packaging has to serve the A single item of packaging is touched by many

customer’s eye on crowded shelves. many different needs • Easy handling & storing different players including brand designers,
• Robustness & stackability
As more retail activity moves of multiple parties • Space utilization
retailers, logistics service providers and,
ultimately, the end customer. In addition, at
online, however, a customer’s first
different stages of the packaging lifecycle
experience of a product’s packaging the ecosystem can even extend to material
may occur after making the initial suppliers, packaging manufacturers, and
purchase, at the point of delivery to product manufacturing teams. Each of those
their doorstep. Far from reducing stakeholders has their own set of needs and
the significance of packaging, Brands Consumers priorities, and their requirements are not
this presents brands with a new • Product protection • Unboxing experience always aligned.
• Cost of packaging • Easy returns
opportunity to surprise, delight, and Moreover, packaging design and specification
• Brand experience • Sustainability
impress the customer. This changes decisions may be made on primary and
the role of packaging: it becomes secondary packaging levels by a small subset
an important touchpoint with the of stakeholders, with little consideration of
Retailers
consumer to deliver an outstanding impact further downstream.
• Presentability
brand experience.
• Shelf utilization
Figure 3 • Retail-ready packaging
■  Security and traceability: one
consequence of the development of
■  Connectedness: beyond security, manufacturers and logistics
global supply chains has been the rise Figure 3: A challenging packaging ecosystem with
the use of packaging solutions professionals not only with managing
conflicting and congruent interests among all involved
in product-related crime, including
that contain smart communication supply chain processes, but also parties. Source: DHL
theft and counterfeiting. Companies
technologies (e.g. sensors, tags, and with differentiating their brands by Figure 4: The rise in e-commerce has a profound
see improvements to packaging impact on packaging requirements in terms of
codes) are also on the rise. These delivering unboxing experiences that
as one weapon in their war against durability and robustness. Source: DHL
are going beyond monitoring and surprise and delight customers.
these threats. This requirement has
communicating change in condition
driven innovations in areas such as
of the package while in transit to
secure identity-marking systems,
drive more proactive management
tamper-evident closures, and real-
of supply chains. Digitally connected
time track-and-trace localization.
packaging benefits product Figure 4

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1.2 TRENDS quality standards - business customers

ACCELERATING THE want to manage lean or zero-inventory Comparing parcel journeys in the supply chain
supply chains and consumers insist their
NEED TO RETHINK purchases arrive in perfect condition
PACKAGING every time.
Traditional retail

Today there are signs that packaging is The e-commerce effect

struggling to meet society’s changing
The spectacular rise of e-commerce
needs. In particular, existing packaging Manufacturer Warehouse Retail Customer
as a major retail channel for many
systems are being tested by three major
product categories is having a profound E-commerce
trends:
impact on packaging requirements in
1. The rise of e-commerce and direct- terms of robustness, sustainability, and
to-consumer delivery brand experience. What’s more, the
e-commerce user experience and buying Manufacturer Warehouse Fulfillment Last mile Customer Return
2. The growing need for packaging behavior are setting expectations for
convenience and a delightful business-to-business (B2B) shipment In e-commerce, parcels are handled up to 20 times more than in traditional retail
customer experience transactions. Manufacturers of spare
parts, machinery, and equipment Figure 5
3. Pressure to improve sustainability,
accessories are increasingly keen to An e-commerce package is handled 20 Future e-commerce innovations are likely
reduce waste, and eliminate Figure 5: The e-commerce supply chain journey is
provide a business-to-consumer (B2C)- times more frequently on a journey from to intensify packaging demands. Leading more challenging than before, requiring more robust
pollution from packaging material
like experience in their B2B activities. the DC to the consumer’s home than when logistics providers are now on their fourth and protective packaging. Source: DHL

In the following section, we review it is transported on a pallet to a retail store. or fifth generation of drone delivery
In traditional brick-and-mortar retail,
how these trends shape the packaging With each of those touchpoints presenting projects, and exploring delivery with
most products are packed on pallets and
demands of modern society. an opportunity for the item to be dropped unmanned ground vehicles. Combined
shipped in bulk from a distribution center
or damaged, e-commerce supply chains with growing demand for unattended
Driven by globalization and e-commerce, (DC) to the retail store. The model is
create much higher requirements for delivery formats, packaging will need to
the overall volume of products shipped streamlined, linear, and simple.
packaging robustness and product evolve to allow items to be left outside the
is rising, as is the share of delicate
The journey taken by a product through protection. While brick-and-mortar customer’s home, exposed to inclement
or sensitive products. Packages are
the e-commerce supply chain couldn’t be retailers typically require packaging to be weather and the risk of theft.
travelling further through longer, more
more different (figure 5). drop tested from five different angles, for
complex cross-border logistics networks.
example, leading online retailers ask for
Customers are also demanding higher
18 separate drop tests.

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TRENDS SHAPING PACKAGING STRATEGIES IN LOGISTICS

Importance of packaging in the Top trends shaping the
next 3-5 years packaging strategy
9 out of 10 companies say packaging is high 1 Demand for sustainable packaging material
on their agenda
2 Public awareness of packaging waste

3 Delivering outstanding customer experience

Current challenges related to Top focus areas for packaging

packaging in logistics in the near future
1 Maintain a reasonable 1 Introduction of eco-friendlier packaging materials
packaging spend
2 Implementation of re-usable packaging
2 Reduce the incidence of
shipment damage 3 Adoption of smart packaging solutions
3 Optimize transport capacity

Research conducted by DHL Trend Research October 2019 with 800 customers and partners

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The drive for convenience and come to expect next-day or even same-
shift in customer experience day delivery, and even perceive this Examples of frustration-free packaging
While product protection in transit is service level as standard. Results from

highly relevant this needs to be balanced DHL’s recent survey also reflect this new
expectation with respondents citing the Traditional packaging Frustration-free packaging
with packaging ease of use for the
customer. In the brick-and-mortar retail need to deliver an outstanding experience Batteries

environment, packaging is often designed among the top three trends shaping their

to thwart theft or tampering, for example packaging agenda.

through the use of rigid clamshells with

Consumers are equally intolerant
sealed edges.
of quality problems. Almost 50% of

Freed from the need to protect products e-commerce customers said that
Toys
from shoplifting, e-commerce retailers receiving a damaged item would make

have encouraged the development of them less likely to purchase from the

packaging designs that prioritize access same retailer again.

with minimal effort (figure 6). Amazon’s

Customers are also increasingly agitated
packaging certification guidelines,
about wasteful and inefficient packaging.
for example, promote the concept of Shaving supplies
If you shop online, you have probably
‘frustration-free packaging’, which
personally experienced receiving a large
requires packages to be easily accessible,
box containing just one or two small items
recyclable, and designed to minimize
and a lot of void-fill material (figure 7).
waste. The company says that, since it
This tends to trigger derisive comments
began the program in 2008, its packaging
on social media, creating reputational
guidelines have removed 180,000 tons of
headaches and higher costs for online Figure 6
packaging, including 307 million boxes,
sellers.
from the supply chain.
As e-commerce erodes the traditional
Not all the new demands of e-commerce
value of packaging as a stimulus
have been as easy to fulfill. The high
to purchase, it also creates new
service levels provided by market leaders Figure 6: A comparison of packaging examples before and after re-design with focus on ease of use. Source: DHL
opportunities for the delivery process
Figure 7: Inefficient packaging containing just one or two small items and a lot of void-fill material immediately causes
have substantially increased consumer
to play a central role in the customer’s customer frustration. Source: Shutterstock
service expectations. In developed
overall experience of a brand.
markets, e-commerce customers have Figure 7

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OVERSIZED AND ODDLY

SHAPED
E-commerce has helped to drive an
increase in the variety of products shipped.
Large items such as bicycles and furniture
that would once have relied on specialized
transport services are now shipped through
the parcel networks of logistics companies.
Other products, such as groceries, may be
fragile, sensitive, and time critical.

These types of shipment have the potential

to introduce significant handling and
operational challenges for logistics service
Figure 9
providers.
Every retail product has two moments Leading e-commerce players have found
They require specialized packaging of truth in its lifetime: the moment when ways to turn the delivery process from a
solutions to ensure product integrity and it is purchased and the moment when it hygiene factor into a critical opportunity to
to protect personnel, equipment, and other is first used. The e-commerce journey secure customer loyalty. The ingredients
packages in the system. inserts an additional moment: after the are simple in concept but difficult to
online purchase, there is the moment execute at large scale, including perfect
Also packaging can significantly ease item of receipt. The delivery experience has order fulfillment, personalized packaging,
handling in the last mile. Bulky goods can become a potential magic moment in the flexible delivery options, and a free,
be more simply received by the customer e-commerce journey, one that can make convenient system for returns. Among
via e-commerce if these items come with the difference between winning or losing a all these operational challenges, brand
pre-cut handles, hoist markings, stacking customer for life. executives have to remember that the
restrictions, and unpacking instructions. packaging itself must be simple and
elegant to win the hearts of customers.

Figure 8: There’s a growing need for specialized transport services as more large items are ordered online. Source: DHL

Figure 9: The delivery experience as a magic moment in e-commerce supply chains. Source: DHL
Figure 8

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close collaboration between logistics in the 1950s. In 2016, citizens of the EU

professionals and product development generated 170 kg of plastic packaging Packaging lifetime comparison
organizations to realize packaging that waste per person.
meets the needs of all parties involved, not
just the product itself.
Only 14% of the plastic packaging used Time of use vs. time to decompose
globally is recycled today. When plastic
The sustainability challenge waste is sent to landfill, it takes over
Today’s packaging systems have a 450 years to decompose. The useful Cardboard box
Figure 10 2 days 2 months
significant environmental footprint. time of plastic is just a fraction of the
Packaging has also found an unexpected
Analysis of e-commerce parcels, for time it takes to decompose (figure 11).
new marketing role. Canadian YouTuber
example, shows that around 24% of Furthermore, significant volumes of plastic
Lewis Hilsenteger’s Unbox Therapy
their volume is empty space. In the fast are not captured in properly managed
channel boasts 15 million followers and Plastic bag 1 hour 20 years
fashion industry this number tends to be waste streams and instead enter the
has racked up more than 3 billion views
even higher due to the lack of structural environment. According to the Ellen
(figure 10). Fans tune in for the simple
rigidity of clothing and accessories. MacArthur Foundation, at the current rate
pleasure of seeing Hilsenteger remove
This adds significant additional costs of accumulation, the mass of plastic in the
the latest consumer products from their Styrofoam cup 0.5 hours 50 years
for the industry. Increasing the package world’s oceans will exceed the mass of fish
packaging.
utilization rate benefits all parties in the by 2050.
‘Unboxing’ videos like these have e-commerce supply chain, from operations
now become a staple of online and to the customer and the environment.
social media review sites, giving savvy Aluminum can 1 day 200 years
Simultaneously optimizing fill density and
packaging manufacturers and product package protection, while operating at high
marketing teams a valuable opportunity speed and large scale, remains perhaps
to attract attention, appreciation, and the most significant packaging-related
sales from existing and new customers. Plastic bottle 4 days 450 years
challenge to date.

The best product manufacturers and Then there’s plastic. Offering a unique
brands should consider their packaging combination of light weight, effective
Average time of use Time to decompose
design and out-of-box-experience at protection, and low cost, plastic packaging Figure 11
the outset of a product’s development, accounts for around a quarter of the
not as an afterthought once the estimated 8.3 billion tons of the material Figure 10: Unboxing videos enjoy large popularity and have become a powerful marketing tool. Source: YouTube
product is developed. This will require produced since it was first commercialized
Figure 11: A comparison of the time plastic is used and the time it takes to decompose. Source: DHL

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Public concern over the impact of plastic on

the environment is also driving consumer
demand for alternative packaging solutions.
A survey by International Post Corporation
found that 60% of respondents want
parcels to use sustainable packaging.
However, consumers are only willing to pay
a small premium for greener packaging.

Results from our own customer survey

highlight public objection towards plastic
and packaging waste as a key indicator
that change is needed. Big companies are
indeed reacting to this shifting consumer
sentiment.

Sporting goods maker Adidas plans to

entirely switch to recycled plastics by 2024.
Apple is using post-consumer recycled
Figure 12 Figure 13
and bio-based plastic in many of its latest
If consumer pull isn’t enough to force some Together, the forces outlined in this Consumers are frustrated too, enduring reshaping packaging demand in key
products. Furniture retailer IKEA now uses
companies to change their packaging chapter are putting today’s packaging packaging that is difficult to use and which industry sectors. Then we will examine
only fully recyclable packaging materials,
systems, regulators may push them into systems under increasing strain. Product imposes a significant waste-management some of the innovative emerging
and FMCG group Colgate-Palmolive says it
action. Governments around the world manufacturers, retailers, and logistics burden. And all the while, huge and opportunities that might help companies
will switch to recyclable packaging across
are introducing restrictions or charges service providers are struggling to growing volumes of packaging waste are respond to these demands.
its portfolio by 2025.
on disposable plastic items. Indonesia optimize packaging in the face of rapid and damaging the environment.
Consumer concern about the has banned single-use plastic bags, for significant shifts in demand. Failure to do
environmental impact of packaging waste Addressing these issues will require
example, while France requires plastic so increases the total costs of packaging
is even encouraging the development of stakeholders across the packaging supply
cutlery, plates, and cups to be made from due to inefficiencies from overpacking, Figure 12: Packaging-free supermarkets enjoy
entirely new businesses. Packaging-free chain to rethink their technologies,
biodegradable materials. Worldwide, more lower utilization, and shipping of empty growing interest from eco-conscious end consumers.

stores such as German chain Unverpackt processes, and business models. In the Source: Unverpackt Mainz
than 90 countries have imposed outright space across the supply chain.
stock only loose, bulk goods, requiring next part of this report, we will take a Figure 13: The Adidas x Parley collection is made of at
bans on certain single-use plastic items least 75% upcycled marine plastic waste.
customers to bring and fill their own deeper dive into the industry-specific
and a further 36 regulate these products Source: Adidas

reusable containers (figure 12). developments and trends that are

with taxes or fees.

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Every industry’s packaging choices are being shaped by

the common challenges described in the previous chapter.
Specific sectors and clusters of sectors also have their own
technical demands, commercial pressures, and supply chain
characteristics, however. In this chapter, we examine those
factors in three major areas and show how they are leading
these industries to adopt different packaging approaches,

Chapter 2 technologies, and solutions.

Sector-specific packaging needs

and innovations
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2.1 TECHNOLOGY Adding to these challenges, semiconductor to enable exciting new capabilities. We can

AND AUTOMOTIVE products are highly sensitive to shock,

vibration, humidity, extreme temperatures,
anticipate a growing number of applications
on a broadening range of shipments as
– EMBRACING THE electrostatic discharge, and other sensors become cheaper and more widely
CONVERGENCE OF TWO environmental factors. And they tend to be available through economies of scale.
INDUSTRIES small, lightweight, and of high value.
Car or device? Packaging
Packaging to power a connected This means that any loss due to damage, connected, autonomous vehicles
world: semiconductor supply even if this affects just a single package,
chains The semiconductor supply chain is
is likely to be costly and disruptive. Our
currently expanding into a new industry
recent customer survey revealed that
Maintaining modern society’s reliance - automotive. This sector is in the
shipment damage is still one of the top
on computing power, smartphones, middle of what can be described as the
challenges related to packaging, and
and 24/7 internet access necessitates most significant period of disruption
among technology supply chain leaders Figure 14
highly globalized and sophisticated in its history. Three major trends –
it might even be rated as the most critical
semiconductor supply chains. This electrification, connectivity, and autonomy That is challenging the industry’s
challenge. Figure 14: Next-generation connected cars employ
dependency is intensified by competitive – are together transforming the car from established just-in-time delivery models,
an increasing share of computer, sensor, and
pressures in the technology industry to As a result, security and end-to-end a mechanical device into a high-tech which have always relied on short loops communication technologies. Source: Verdict

accelerate the time to market, requiring supply chain visibility are high priorities for mobility platform bristling with sensors, and made extensive use of returnable Figure 15: Transportation of sensitive semiconductor and
silicon components requires high levels of protection to
ever-faster movement of raw materials and manufacturers. Packaging must physically silicon, displays, and advanced electronics. container systems between different
ensure zero-defect on arrival. Source: Nano Dimension
finished goods around the globe. protect smart, connected, semiconductor As the proportion of a vehicle made from production plants. And parts aren’t

products and as such will increasingly these high-tech products increases, the just moving further, they are becoming
The packaging used for raw materials, bigger and more delicate too. Vehicle
leverage IoT technology to deliver the supply chains and supplier ecosystems
component parts, and finished products manufacturers now ask their suppliers to
needed visibility. Advanced condition of the automotive and technology
in the technology industry must therefore take on more assembly work, providing
monitoring systems from companies sectors are irreversibly converging. Even
withstand rapid, long-distance, sometimes complete modules such as fragile
like Roambee and Tive are bringing high traditional automotive component supply
harsh journeys to the end customer. windshields, infotainment dashboards,
performance condition sensors to the chains are starting to take on more of the
Delivering servers to mission-critical and light assemblies. It is important to
market. These are purpose-built for use on characteristics of the high-tech sector.
data centers and devices that support protect the sensitive surface of those
secondary and tertiary packaging, and are Globalized production systems now
vital telecommunications and internet products from damage through shifting
fast becoming a favorite in semiconductor require parts to travel long distances
infrastructure requires adherence to strict and vibration.
shipments. The combination of in-transit between supplier and OEM.
standard operating procedures (SOPs)
sensors and online sensor platforms is sure Figure 15
with near-zero defect levels.

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Electric vehicles: batteries on increase even faster later in the decade, Transportation, handling, storage, and
the move as the falling cost of battery technology recycling of batteries are tightly regulated

Transportation accounts for around 20% of makes them directly cost-competitive with as they need to comply with UN dangerous

global energy consumption and passenger conventional powertrains. goods regulations and IATA guidelines.

vehicles are responsible for a tenth of all That creates a requirement for certified
All modern EVs rely on lithium-ion
carbon dioxide emissions. Under pressure packaging, equipment, and operational
batteries for energy storage, and this
to play its part in the transition to cleaner staff. Moreover, those requirements differ
technology looks to remain the primary
energy sources, the automotive industry depending on the types of battery involved,
approach for the foreseeable future. In
is placing a big bet on electric vehicle the chosen transport mode, and the point
addition to being of high value at nearly
(EV) technologies. Forecasts project 8.4 in each battery’s lifecycle. Defective or
50% of a typical EV’s component cost,
million units by 2025 or 7.7% of the total potentially defective batteries, for example,
lithium-ion batteries present significant
passenger vehicle market, with more introduce heightened risk of fire and
challenges for for the entire supply chain
than half of those vehicles predicted to chemical contamination, creating the need
and its players.
be sold in China. Uptake of EVs is likely to for extreme care in packaging, handling,
transportation, and storage.

The industry is looking to develop

standardized manufacturer-agnostic
processes for battery logistics, but the Figure 17
solutions for damaged batteries today
around the globe every year. Packaging
remain costly, complex, and fragmented. Figure 16: Electrification is making its way into logistics
and handling for this highly specialized with increasing impact into last-mile delivery in logistics
Appropriate battery packaging solutions operations. Source: Source: StreetScooter GmbH
equipment requires robust and secure
like the LiBa-solution from the German Figure 17: As a founding partner of the Formula E
crates which can be used across all types
Championship, DHL is pushing the boundaries of an all-
provider GelKoh are a key component to
of transport mode and which comply with electric motorsport. Source: DHL
support secure, compliant transportation
global standards and regulations.
and storage of batteries.

As a founding partner of the Formula

E Championship, DHL manages the
transport operations of this worldwide
racing series and moves 450 tons of
freight including 40 race cars, 45 lithium-
Figure 16 ion batteries, and broadcast equipment

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2.2 HEALTHCARE The sensitivity, high value, and criticality the application of digital watermarks that from standardized treatments and Personalized packaging also provides

AND LIFE SCIENCES of life sciences shipments encourage the

industry to become a significant adopter
apply hidden identification information,
only readable using specialized
centralized facilities to a world of digitally
enabled remote monitoring, personalized
opportunities to make treatments simpler
and more user friendly for patients. US
– FOSTERING GROWTH of package tracking technologies. Tags equipment. medicine, and community or even in-home online pharmacy PillPack, for example,
TOWARDS PATIENT- that log temperature and communicate care delivery. helps patients manage complex long-
CENTRIC TREATMENT the location of shipments in transit are
Changing care patterns term conditions by packaging multiple
Around the world, people are living longer This has significant implications for
already common. Precise and secure pharmaceutical products into boxes or
The global market for pharmaceuticals medical product packaging. Where local
product identification is another priority and choosing to have smaller families. The sachets containing the right dose for a
and other healthcare products is enjoying regulations permit, e-pharmacy operations
for healthcare players. The industry resultant demographic shift means that by specific date and time.
steady long-term growth, driven by the are booming, allowing patients to order
has adopted sophisticated serialization 2050 almost half the world’s population
needs of an aging population in developed their medications online and receive them
strategies, in which primary and/or will be more than 60 years old, up from
economies and improved access to at home. As in e-commerce more broadly,
secondary packaging is marked with 13% today.
healthcare in emerging markets. As such services require packaging solutions
unique codes that allow products to be
markets expand so too do packaging To address the challenges of a that can protect the contents throughout a
traced back to the original manufacturing
needs. Pharmaceutical packaging is predominantly elderly global population complex, multi-touch logistics chain.
batch. Serialization helps in the event of
forecasted to grow by around 7% a year healthcare providers are exploring new
quality problems, allowing non-compliant
over the next five years, making it a forms of care delivery. They are moving
drugs to be quickly identified and
subsector worth over a $100 billion a year
removed from circulation. It also helps
by 2024.
companies to combat theft, diversion, and
Packaging safety, security and counterfeiting, all common challenges in
compliance the sector.

Pharmaceutical packaging systems are

In recent years, DHL Supply Chain and
primarily designed to safeguard the
Accenture collaborated on a blockchain-
integrity and efficacy of products. Many
based serialization system to improve
pharmaceutical products have a limited
quality and compliance in healthcare
shelf life and are easily damaged by high
supply chains. It immutably links
temperatures and other environmental
shipment information by matching a
effects. Distribution of these products Figure 18 Figure 19
product with its packaging, location, and
depends on tightly managed – and
condition. Pharmaceutical companies are
strongly regulated – temperature-
also adopting a range of other approaches Figure 18: NelumBox is a hybrid packaging solution for temperature-sensitive products during transit and storage. Source: Tec4med Lifescience
controlled distribution chains all the way
to improve product security, including Figure 19: NFC-embedded sensors in blister packaging will improve patient compliance and enable real-time treatment monitoring. Source: IMC
from production to point of use.
the use of tamper-evident closures, and

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 Contents Page 17/39

The company was purchased by Amazon German startup Tec4med has developed
for $753 million in 2018, a transaction a portable medical-grade cooling and
seen as a first step into the healthcare heating unit designed to be used for
market by the e-commerce giant, and one last-mile transportation of sensitive
that sets a new standard of personalization healthcare products, and for storage
in the supply chain. in the patient’s home or hospitals. The
NelumBox can maintain the temperature
Other players are pursuing smart, IoT-
of its contents for up to 48 hours using
enabled packaging solutions for medical
swappable lithium-ion batteries. It is
products. IMC’s Med-ic system, for
rechargeable using a normal domestic
example, equips pill blister packs with
electricity supply and is best suited for
sensors and a near-field communication
home care and clinical trial logistics
(NFC) chip. Via a patient’s smartphone,
(figure 18).
the system can report when pills are
removed from the packaging, helping
to monitor patient compliance with
treatment regimes. This can also trigger
an automated repeat order. The company’s
eCAP product integrates similar functions
into a bottle cap for bulk tablets and liquid
medicines.

Figure 20: Home delivery of personalized medication

caters to the needs of an aging population and requires
reliable and secure packaging. Source: PillPack
Figure 20

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 Contents Page 18/39

2.3 RETAIL AND fulfillment systems for the past several

E-COMMERCE – years. These allow customers to switch

freely between channels, browsing and
PACKAGING THE ordering online for pickup in store, for
STOREFRONT TO YOUR example, or trying products in the shop
DOORSTEP and then having purchases delivered to
their homes.
For consumer products, our changing
shopping habits are driving the largest Omni-channel retail create significant
shift in packaging requirements seen logistics challenges, requiring warehouse
for decades. The rise of e-commerce, storage, pick and pack, and transportation
combined with the changing role of systems to cope with both traditional
brick-and-mortar retail outlets, is forcing bulk deliveries to stores and smaller
retailers and consumer goods companies e-commerce shipments of only one or
to re-evaluate the role of packaging in two items.
product protection, logistics efficiency, and
branding and communications. Many retailers choose to separate some
or all of their logistics operations for bulk
Moving to omni-channel and e-commerce shipments. No matter
Main street stores have suffered at the how they set up their systems, optimizing
hands of e-commerce competitors packaging and transportation to meet
but the internet is still a long way from the differing requirements of direct
completely replacing the in-person home deliveries, in-store pickup, and
shopping experience. Instead, modern conventional store re-stocking remains
retail stores are carving out niches as one challenging.
node in a complex multi-channel retail
The store as an experience
environment.
With e-commerce channels beating Figure 21
Customers expect the same level of traditional shops in product variety and Where retail shopping has traditionally
service, choice, and convenience from availability, many companies are now been characterized by boxes and stock on
retailers, whether interactions are face-to- Figure 21: Experience shopping becomes key in retail
asking their stores to perform a new shelves, select retailers are succeeding as it enables brands to deliver a physical product
face or online. In response, retailers have primary role: as a product discovery and with minimalistic product displays with experience in a more and more digital world.
been investing in omni-channel sales and taste-making experience for customers. little or no packaging in sight.
Source: b8ta

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 Contents Page 19/39

Apple’s hugely successful flagship stores For the manufacturer, meanwhile, Tetra
have set a new benchmark in the retail Pak’s back end systems record scanning
industry for the ‘store-as-experience’ events, allowing products to be tracked
model. Some players are even choosing through the supply chain to the retailer and
to outsource the provision of a retail even into the consumer’s home.
experience to third parties. In the US, for
example, b8ta operates a chain of stores
From storefront to doorstep
(figure 21) that act as a shared retail As e-commerce becomes a significant,
environment for dozens of brands. or even the primary, retail channel for
more products, manufacturers are now
To make the best use of these new developing packaging specifically for
retail spaces, brands are changing their direct-to-customer shipments.
packaging designs. Freed from the need
to compete for attention on crowded Many of these new packaging systems
shelves, the new designs prioritize are designed to allow products to be Figure 23

elegant presentation and make it easy for shipped without the need for secondary
customers to touch and experience the packaging and void fill materials. This
Figure 22: Companies can interact with customers via
products within. The packaging only comes cuts costs, reduces waste, and improves Tetra Pak packaging before, during, and even after the

at the very end of the experience after a the experience for the end customer. purchase. Source: Tetra Pak
Figure 23: The Tide detergent container has been
purchase, and is designed with the same reinvented to ensure shipping-safe packaging and
Procter and Gamble now sells Tide liquid
tasteful intent as the shopping experience customer ease of use. Source: Business Wire
detergent in an ‘Eco-Box’ format, for
that preceded it.
example. The rectangular cardboard
Figure 22
The connected package container (figure 23) is safe and efficient
use of QR codes or NFC chips that unlock packaging platform which provides a range to ship, with the highly concentrated
Retail packaging is playing a growing role
offers, information, or content on a user’s of digital services accessed via QR codes detergent sealed in a plastic bag within.
as the gateway between physical products
smartphone. New barcodes such as the printed onto cartons. Consumers can scan Once in the customer’s home, the
and their associated digital ecosystems.
one from Digimarc even makes those the codes with their smartphones to access package provides a tap and measuring
Recognizing the importance of such
connecting moments seamlessly convenient detailed information about each product cup that allows the product to be easily
connections, major brands are investing
by invisibly encoding information over the such as nutritional data, information on dispensed.
heavily in the details of packaging design
entire packaging surface. provenance, and usage advice. Or the codes
and experience. Some are also using
can be used to entertain and engage with
packaging to deliver additional value to Food and beverage packaging giant Tetra
customers via online games and augmented
their consumers, for example through the Pak offers its customers a connected
reality experiences.

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 Contents Page 20/39

Figure 24: Letterbox Wine shapes up for the future

with redesigned wine bottles – a sustainable packaging
alternative with high focus on safety and efficiency.
Source: Garçon Wines

Figure 25: 3M’s Scotch easy-to-use protective

packaging solution enables quicker and more efficient
packing activities for smaller market sellers.
Source: Environmental Leaders

Figure 24 Figure 25

In the UK, Garçon Wines has developed a four regular round bottles, allowing The evolution of e-commerce has Sub-scale e-commerce players find This review of the automotive,
rectangular, 100% recyclable wine bottle significantly more bottles to be shipped encouraged the development of a small it especially difficult to optimize their technology, life sciences, and consumer
designed to allow unattended delivery per pallet. number of industry giants. The three packaging operations, as they can’t sectors provides valuable insight into
through mail slots and letterboxes. largest players – Alibaba, Amazon, and stock numerous different container the packaging needs and priorities of
Viupax is a novel shoe box design that
Targeted at younger wine lovers living in JD.com – control more than 60% of the types. 3M’s Scotch Flex & Seal system is today’s supply chain leaders. Clearly,
requires around half the material of a
urban areas, the format allows the safe, market. Smaller players haven’t been aimed at these smaller organizations. It their demands are changing. In the next
conventional rectangular box and takes
space-efficient delivery of a single wine squeezed out, however. Platforms such is a self-adhesive protective packaging chapter, we examine the implications for
up half the shipping volume. As a further
bottle, something that is hard to achieve as Etsy and eBay provide an online material supplied on a roll. The user cuts various parts of the logistics industry and
benefit, especial for younger shoe buyers,
with the traditional round glass bottle storefront for thousands of individuals the material to the size needed for each investigate some innovative, emerging
the box is designed to be refolded into a
design. Next to that, ten full-sized, flat and small businesses. shipment and then presses the edges of opportunities to help companies respond
toy once the shoes have been removed.
Letterbox Wine bottles can be shipped the material together to create a durable, to new demands.
in a crate taking up the same space as lightweight, and space-efficient package.

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Contents Page 21/39

So far in this report, we have examined the major trends that

Chapter 3 are putting pressure on today’s packaging systems. We then
looked at the way these pressures are reshaping the demand
for packaging in specific sectors.

Now we turn our attention to logistics operations. The

logistics industry will play a decisive role in companies’
efforts to reduce the cost, inconvenience, and environmental
impact of packaging. To achieve those objectives, logistics
must adopt new technologies, materials, and processes
across the value chain.

In this chapter, we examine key improvement opportunities

in five focus areas: packaging optimization, packaging
automation, sustainable packaging materials, reusable
packaging and reverse logistics, and smart packaging.

Rethinking packaging for the

logistics industry
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 Contents Page 22/39

3.1 PACKAGING and other attributes, the system’s

OPTIMIZATION software allows warehouse specialists to

calculate items per carton, cartons per
Packaging-related decisions made during pallet layer, and the characteristics of a
warehouse pick-and-pack operations full pallet. They can use this data to plan
have implications that ripple out across put-away locations, volumetric picking,
the supply chain. Inefficient packaging, and package selection.
especially sub-optimal fill density, means
Optimizing packaging efficiency
companies must pay to wrap, ship,
and supply chain profitability
and store empty space. Poor package Figure 27

utilization translates into lower utilization Warehouse packing operations today environments, the number of standard
of transportation assets, which drives up are finding themselves in the middle cartons used by many operations has risen
energy consumption and puts additional of a complex optimization problem, significantly in recent years as companies
strain on network capacity. And under- constrained by the need to balance attempt to find optimum packaging
utilized packaging can also increase the Figure 26 carton quantity, fill efficiency, and lower solutions for ever-growing product
risk of product damage in transit. cost. Using a single type of box for every assortments. Where facilities once relied
Building accurate master data Recent advances in algorithmic
performance and new image processing shipment would be the simplest solution on 6 to 12 standard cartons, they may now
Packaging density optimization is an
The foundation of all data-driven systems, aided by 3D computer vision and from an operational perspective but stock up to 25.
industry-wide challenge. 24% of the
packaging optimization is a even artificial intelligence powered visual hugely inefficient in terms of packaging
volume of the average shipping container
comprehensive digital representation recognition technologies, make it easier optimization. Using a perfectly sized
is empty space. In some e-commerce Figure 26: Capturing accurate master data on stored
of each SKU. Such data is not always for companies to build accurate master box for every shipment would solve the SKUs is key to optimizing packing processes and
categories, parcels contain up to 40% air.
available. In the fast-moving consumer data on the dimensions and physical efficiency problem, but managing a large performance. Source: MetriX Freight
The problem is difficult to solve, especially
goods industry and the fashion characteristics of each SKU they need to quantity of carton types adds cost and Figure 27: The growing number of standard cartons
in complex and increasingly fast-moving and space limitations in packing areas create
industry, the SKU mix is constantly pack. complexity to fulfillment operations, and operational complexity. Source: Omnipack
supply chains where every shipment is
changing as new product lines and packers may still struggle to make the
different and staff have just a few seconds Computer vision software company
seasonal collections are introduced. In right choice for each shipment in fast-
to plan and execute packing processes. Metrilus, for example, has developed
the automotive industry, new product moving operations.
introductions are less frequent but a gantry-mounted camera system and
To improve decision making and to
each new model launch can generate associated software that can calculate the Determining the optimal number, size,
reduce the burden placed on operational
thousands of new parts, each of which dimensions of products or full pallets to and shape of cartons to balance efficiency
personnel, companies are increasingly
must be managed through the supply within as little as 5 millimeters. Beyond and complexity at the lowest total cost is
bringing data and analytics into their
chain. obtaining product weight, dimensions, a significant challenge. In e-commerce
efforts to optimize packaging processes.

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DHL’s OptiCarton is a new algorithmic (VR)-based training aids to help new

optimization tool for warehouse employees learn how best to load an
operations. The system uses item-level aircraft ULD. Using gamification elements
dimensions and 3D models to identify to engage users, the system helps teams
a minimum number of standard-size learn how to build optimally dense,
cartons required to maximize carton and regulatory-compliant airfreight loads
pallet utilization at a facility. By running (figure 29). It also introduces them to the
the OptiCarton tool periodically as demand types of exception and challenge they will
Figure 28
patterns and product selections change, meet in real-world operations.
companies can maintain high levels of SmartPack Trailer system, for example,
is a dock-mounted system that uses a In the long term, software-based load
utilization while minimizing the overall
combination of images and 3D scanning planning and optimization systems will
complexity of their packaging systems.
technology to identify cartons and then provide a commercial opportunity for both
Other data-driven solutions attempt to monitor truck loading in real time to truckers and freight forwarders. As the
reduce the need for fulfillment staff to guarantee the optimal trailer load down to freight forwarding industry continues to
make packaging selection decisions. the individual carton or layer. move towards online freight marketplaces,
Warehouse management systems transparency in terms of available freight
(WMS) can use data on the dimensions While the power of optimization tools capacity plays an increasingly crucial role
of products and packaging to make continues to improve, the majority of for shippers and carriers alike. If shippers
recommendations to pickers about which packaging and loading operations are can provide more accurate and detailed
carton to choose or how to arrange still in most cases performed manually. carton-level information in advance,
multi-item shipments within a box. As a result, the overall performance of such as dimensions and images of items
While such features have been available the system is determined by the quality to be shipped, carriers can make better
commercially for some time, recent of execution by the human operators decisions on whether to accept shipments.
advances in algorithmic performance and involved. And if those carriers have an accurate,
new paradigms in user interface design upfront picture of the spare capacity in any
Leading players invest significant effort Figure 29
are helping to increase adoption. given truck, they may be able to use such
to ensure that their people have the
platforms to make that space available to
Similar tools are available to help staff knowledge and capabilities to pack,
other customers.
optimize the stacking of parcels onto stack, and load cartons in the appropriate Figure 28: SmartPack Trailer allows real-time monitoring of truck loading processes, creating better visibility and
greater load efficiency. Source: Zebra
pallets and the arrangement of cargo manner to fit pallets, trailers, aircraft
Figure 29: Using virtual reality glasses during training sessions to sensitize staff for compliant package handling and
in trucks, shipping containers, and bellies, and main deck loads. DHL Express, loading. Source: DHL

airfreight unit load devices (ULDs). Zebra’s for example, has developed virtual reality

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“ RETHINKING THE WAY WE APPROACH PACKAGING IN THE

SUPPLY CHAIN – MAKE IT AN EVERYDAY THOUGHT!”
by Mark Patterson, Vice President Global Packaging Solutions, DHL Supply Chain
How many of us pay attention to the packaging each time we unwrap a birthday gift or receive a holiday parcel?
How was it packaged? Did it use recycled flexibility and reduces excess and incorrect customers are now the reduction of plastic
materials? Was it damaged during shipment? inventories. In turn, this allows many usage and the move to more reusable
The simple fact is that whole industries have operational tasks to be moved into the materials. We and the entire logistics industry
invested significantly not just in product design warehouse, freeing up much needed space in need a firm commitment to promoting, testing,
but also in packaging design. Taking a closer factories. and supporting the introduction of new
look, appropriate packaging is all around us innovative packaging materials, both at the
Our own Packaging Services solution drives Figure 30
with intentional shapes, sizes, and materials to finished product level and for transit protection.
significant value and cost savings for While picking performance has been and personalization as required (figure 31).
securely store and ship items as diverse as At the heart of our next-generation packaging
customers by aggregating purchase volumes the traditional focus of warehouse Systems from established players such as
chocolates to home products and spare parts there must be a shift in how we build
of packaging materials and strengthening
to medical devices. packaging, with particular attention to optimization efforts, these large numbers CMC , Packsize , and new market entrants
inventory and quality controls. Typically our
reusability and overall ecological impact. of small shipments mean that packaging such as Boxologic promise cost savings
Where is the greatest need for appropriate teams go one step further with more efficient
operations are becoming a significant and efficiency improvements for shippers.
packaging? Manufacturing is becoming more and sustainable packaging design to reduce True collaboration among manufacturers,
costly, and demand planning is more shipped air in the supply chain. retailers, suppliers, logistics providers, and bottleneck. That in turn is driving Reducing the consumption of void filler
important than ever before. So there is a clear end consumers will undoubtedly enable better the uptake of end-of-line packaging and corrugated materials helps cut freight
It is critical that environmental impacts are costs, which is especially beneficial for
need to make late-stage packaging decisions packaging solutions and, what is more, it will automation solutions. These solutions
elevated to the forefront of strategic packaging
on quantity, pack size, and promotion further sustain the environment we enjoy today. create right-size cartons on demand while customers in markets that have adopted
decisions; high priorities for many of our
downsteam in the supply chain. This adds minimizing packaging material per piece dimensional weight billing for freight
and maximizing protection. services.

3.2 PACKAGING End-of-line packaging as Amazon’s Dash button, trigger an order

Automated systems use 3D scanning
AUTOMATION automation for a single item with the expectation that
technology to establish the overall
it will be picked, packed, and delivered in
Rising demand, an aging workforce, and One consequence of the continuing drive dimensions of the item to be shipped. This
the shortest possible time. In addition, new
difficulty recruiting and retaining skilled for greater speed and convenience in data is used to cut a right-sized carton and
subscription services such as Dollar Shave
staff are common themes across the e-commerce has been an increase in the item is then inserted automatically
Club, Ipsy in cosmetics, and Outfittery in
logistics industry. In packaging operations, the number of single-item shipments. into the box, along with appropriate
clothing base their business models on
companies are now addressing these Beyond the common online shopping documentation, marketing collateral, and Figure 30: Subscription services like Outfittery
regular, small shipments to customers. contribute to an increase in single-item shipment
challenges through the introduction of behavior of making ad-hoc purchases at other personalization. Finally, the system volumes. Source: Outfittery

automation. any given time, one-click solutions, such seals the carton and adds external labeling

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 Page 25/39

Today’s automated unloading systems can

only handle single-size cartons stacked
in a structured and orderly manner, but
the development of faster, stronger, and
more flexible handling technologies may
eventually permit the automated handling
of chaotically arranged loads of multi-sized
cartons in the distant future.
Figure 31 Figure 32

In high-volume environments with Many companies outsource this highly Consumer goods packaging operations Automation of unloading
high labor costs, packaging automation seasonal and labor-intensive activity to are seeing the strongest uptake of co-bots, processes
systems can also help to reduce costs specialized service providers that handle as the majority of products are well within
the 10 kg load capacity of such robots. Another side effect of the e-commerce
and dramatically increase throughput. packaging activities such as breaking bulk,
DHL Supply Chain has pionereed the use boom is an increase in manual handling.
Stationary automation systems like these assembly, labeling, filling, and product
of collaborative robots for co-packing, Trucks and containers full of loose cartons
have limited flexibility, however. Most packing as well as erecting the displays.
commisioning a central fleet of co-bots are becoming more prevalent in many
fulfillment operations are likely to need
Today, some co-packing specialists are between multiple distribution centers, supply chains, and these must be loaded
a combination of automated and manual
tackling rising demand and shortages allowing supply chain organizations to and unloaded by hand. Repeatedly lifting Figure 33
stations to meet the requirements of
of skilled labor by introducing a new handle seasonal and promotional peaks in heavy cartons presents significant injury
fast-moving and consistently high-volume
generation of collaborative robots (co-bots) demand with significantly less friction than risk for logistics personnel, and the difficulty
shipments, as well as more slow-moving
from companies such as Universal Robots having to constantly hire seasonal staff. of recruiting and retaining staff willing to
and complex multi-piece shipments which
and Techman to work safely alongside take on such strenuous work is driving the
require special handling.
human workers. Robotics applications Introducing robots that work alongside development of innovative solutions and
Automation of packing processes feature in several co-packing activities. human operators also helps logistics automated approaches.
First, the goods are manually de-palletized, companies differentiate themselves as
In the retail space, the practice of co-packing employers. Where traditional operations Automation company Copal and DHL Supply Figure 31: Box-on-demand machines like CMC’s
sorted, and positioned on a conveyer belt boost efficiency in packaging activities while driving
items for promotional and seasonal deals emphasize productivity in manual handling, Chain have pioneered the use of a container
or into a packing unit. Depending on the significant freight, inventory and material savings.
is commonplace. Cardboard displays of the ones using robots can keep their unloading system that uses a scanner to Source: CMC
product or process, the robot then erects
advent calendars, sun protection creams, employees at the leading edge of a fast- locate stacked cartons and an arm with a Figure 32: Co-bots can drive productivity in operations
the new carton or plastic enclosure, loads by automating tedious tasks during several stages in
and promotions of multiple goods packaged moving area of technology. powerful vacuum gripper to transfer them
products into their appropriate position, and co-packing activities. Source: Universal Robots
as one at the end of a store aisle are all in sequence to an offload conveyor. The
affixes any required labels. Figure 33: Copal’s container unloading solution drives
the result of co-packing that took place boxes are then transferred automatically efficiency by automating the handling of loose loaded
somewhere in the upstream supply chain. to a palletizing cell where they are stacked goods. Source: Copal

ready for storage or further distribution.

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Packaging-related innovations in logistics operations TE

23
AU

GA

1 2 3 22
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21
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Container unloading Reusable packaging End-of-line packaging GA
4
automation solutions automation 1
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AI-based shipment Truck load density
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PA
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Figure 34: The introduction of new packaging materials,

technologies, and processes has implications for
warehouse operations. Source: DHL
Figure 34

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Figure 35: Advanced deep learning software like

Cognex’s ViDi can assist in identifying and inspecting
shipments to aid handling decisions. Source: Cognex

Figure 36: Veracity Protocol’s AI solution creates an

immutable digital fingerprint of any physical object.
This is used for authenticity and identify verification in
reverse logistics. Source: Veracity Protocol

Figure 35 Figure 36

AI-driven automated inspection Technologies such as Cognex’s ViDi deep of accuracy. The same technology can also counterfeit approaches such as tags, chips, Given that these systems can make a host
learning software appear capable in the be used to verify the physical condition of and special codes, Veracity Protocol uses of decisions on the visual characteristics
It isn’t just manual tasks that show near future of identifying objects regardless products and packaging, spotting damage, computer vision and machine technology of packaging in a matter of seconds or
significant automation potential. A number of their orientation and even when they unclear labeling, and other common to create a unique ‘digital fingerprint’ of an less, they offer logistics operators valuable
of solutions under development aim to are partially obscured by other items. defects. individual product. The fingerprint is based assistance to make better handling
augment or replace human inspection Using cameras mounted above a moving on very specific features of the product, decisions.
activities. One key target is the manual Elsewhere, companies are using
conveyor belt, and by augmenting machine such as surface texture, making it extremely
completion check of packages prior to machine vision and AI to fight fraud and
vision data with other information, such as difficult to fool. End users or supply chain
sealing. This is a critical quality process, counterfeiting, which is estimated cause
the overall package weight, these systems participants can then use a smartphone
since a single missing item can have a $461 billion in annual losses across global
can identify incomplete or incorrect or other digital imaging device to verify
significant impact on customer satisfaction. supply chains. Instead of conventional anti-
shipments rapidly and with a high degree the authenticity of the item they receive.

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 Page 28/39

3.3 SUSTAINABLE to logistics asset pools, which require plastic which uses wood fiber as its raw

PACKAGING MATERIALS processes to recover and return them for

re-use. Today, this limits their application to
material, allowing it to be recycled in waste
streams designed for cardboard.
predictable, closed-loop supply chains.
TOP PRIORITY

#1
Replacing plastic

Resealable plastic envelopes have become

Introduction of the standard packaging solution in many
eco-friendlier e-commerce categories. Such envelopes
packaging materials
have a very short lifespan, however, being
used either for a one-way journey from
Customers, whether they are e-commerce supplier to consumer or a single round-trip
consumers or B2B customers, are at if re-sealed and used for the return of a
the frontline in the battle to improve faulty or unwanted product.
packaging sustainability. Companies face
growing pressure to reduce the millions Alternatives to virgin plastic for these Figure 38

of cardboard boxes and single-use envelopes and other plastic-based formats

plastic packaging solutions that end up in Figure 37 include solutions manufactured from Figure 37: Sustainable alternatives to plastic pallet
wrap are being widely introduced in current logistics
domestic waste streams and escape into The downside, of course, is waste. The Many users would prefer to eliminate the post-consumer recycled material or bio- operations. Source: DHL

the environment. In our DHL customer logistics industry currently generates use of films altogether, and companies based materials made using starch from Figure 38: Biodegradable, bio-based, and home-

survey, the majority of respondents said huge quantities of waste plastic shrink have developed novel approaches to allow sustainable sources such as corn waste, compostable plastic alternatives are decreasing the
amount of single-use plastic entering the market.
that introduction of sustainable packaging wrap, much of which must be managed by this. Signode Group’s LOCK N’POP system hemp, and seaweed. Source: The Better Packaging Co

materials was their number one near- customers. Under pressure to reduce the uses a water-based ‘cohesive’ to hold
cartons together on a pallet without film, Some of these materials are designed to
future packaging priority. quantity of waste it generates, the industry
for example. degrade safely in domestic and commercial
is exploring a range of alternative solutions.
Alternative pallet wrap composting systems. ComPlast, for
Recyclable films are one option, but their Other solutions involve re-usable example, produces compostable bags
Plastic shrink wrap is a universal staple use depends on the availability of suitable alternatives to plastic film, including pallet manufactured from cassava root. The
of packaging in the logistics industry. infrastructure. Another is the use of high- lid-and-strap systems such as the Loadhog Better Packaging Co produces bags and
The material is cheap, versatile, easy to efficiency fiber-reinforced stretch films. solution or wraps that can be removed and envelopes made from renewable plant
use, and extremely effective for securing These provide high levels of protection re-used like the Big Belt solution. Such materials, which can be composted at
cartons on pallets and protecting packages with less material, reducing both costs and systems can eliminate waste altogether home (figure 38). Paptic manufactures
in transit. the quantity of waste generated. but their use adds new handling units a reusable and bio-based alternative to

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 Page 29/39

It isn’t just plastic bags and envelopes Sustainable fresh chain

in the sustainability spotlight. Furniture packaging
giant IKEA has eliminated Styrofoam from
its packaging, replacing it in some cases Online grocery shopping has become a

with mushroom-based biodegradable major competitive battleground. In the

packaging materials from New York- US, almost half of shoppers now buy

based Ecovative. German provider groceries online, with highest adoption

Creapaper is using grass rather than among millennials. Twenty percent of

wood to produce a low environmental the US total grocery spend is forecast to

impact fiber suitable for paper and card move online by 2025, creating a $100

packaging materials. billion market. Figure 41 Figure 42

Regardless of the operating model, provides good thermal performance in a Phase change materials (PCMs) help
The higher cost of these more sustainable Balancing cost and customer
enabling fast, efficient grocery logistics format compatible with common curbside to keep package contents at a stable
solutions has so far limited their large- convenience in the grocery sector has
is not possible without appropriate recycling services. temperature by absorbing or releasing
scale adoption, especially given the proved extremely challenging for the
packaging, specifically when it comes heat as they transition between solid and
extremely low cost of conventional players involved, and companies have Easy2cool has developed another
to managing perishability and meeting liquid state. While conventional PCMs use
alternatives. While prices are likely to experimented with building up dedicated recyclable insulation system using
public health and safety standards. oil-based materials, US company Phase
fall in the medium to long term, some e-commerce fulfillment centers and cellulose fiber wadding. Woolcool
Protecting foodstuffs, especially Change Energy Solutions has developed
companies may stand to benefit from supplying online orders from existing uses sheep’s wool wadding sealed in a
perishable and temperature-sensitive a range of bio-based products with
early adoption. Any short-term cost store networks. perforated polythene wrap. Pluumo’s
items, for 24 or 48 hours in a parcel performance characteristics that can be
increases could be offset by stronger sustainable thermal packaging is made
network has historically required climate- tailored to suit freezer, refrigerator, room
loyalty from eco-conscious consumers. from waste feathers generated by the
controlled trucks and containers. The temperature, and hot food deliveries.
poultry industry, formed into carton liners
desire to move away from these high-
which can replace expanded polystyrene
cost solutions has spurred considerable
in temperature-sensitive deliveries.
innovation in the sector.

To maximize sustainability and embrace

Figure 39: Ecovative has been the pioneer and leader in manufacturing biodegradable, compostable mushroom-based
the circular economy, several players packaging like their breakaway corners for box-in-box applications. Source: Grow Bio
have developed insulating materials Figure 40: Recyclable solutions like Sealed Air’s TempGuard offer sustainable temperature insulation for pharma and
made from sustainable materials. Sealed fresh chain products. Source: Sealed Air
Figure 41: Pluumo’s sustainable thermal packaging is made from waste feathers. Source: Pluumo
Air’s TempGuard, for example, is an
Figure 42: Woolcool insulation is made using 100% pure sheep’s wool. Source: Woolcool
insulating paper pad designed to fit inside
Figure 39 Figure 40 a cardboard carton. The resulting system

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3.4 REUSABLE Returnable packaging solutions from speed, and ease of use of reverse logistics

PACKAGING AND companies such as Returnity, LimeLoop, Closed-loop packaging in e-commerce

and RePack are now being used in pilots
REVERSE LOGISTICS or at commercial scale by a number of
forward-thinking retailers.
TOP PRIORITY

#2
The returnable mailers developed by these
Packaging is cleansed,
companies are durable, water-resistant
quality checked, and prepared
pouches, envelopes, and soft folding boxes for the next order
Implementation of designed for multiple round trips. RePack Delivery to
Customer
re-usable packaging Figure 43 distribution center
has built a unique business model around shops online
solutions (centrally or
Other providers offer reusable decentrally)
offering a seamless returns service. A
alternatives for specific product types
customer can use the bag to send returns
A more sustainable alternative to short- and use cases. Liviri, for example,
back to the supplier or simply fold the bag
lived plastic or cardboard packaging is the produces a reusable cold-shipping box
up and send it back empty through the
adoption of closed-loop logistics models for temperature-sensitive and perishable Return via mailbox Customer delivery
regular postal system from anywhere in or drop-off in reusable packaging
using durable, multi-trip packaging assets. goods, as well as a dedicated cooler for
the world.
This approach has been widely used in wine shipping.
logistics flows between manufacturing The first use cases for re-usable mailers
Working with a healthcare customer Figure 44
plants, and now a number of players are have often been subscription services,
in Australia, DHL has developed and processes. Companies also need to ensure
exploring opportunities to bring this to where customers have regular, repeated
implemented a closed-loop box system Figure 43: RePack’s pouches can be returned via the
the consumer space. In DHL’s customer interactions with companies. As the that their end customers are incentivized
regular postal system when empty. Source: RePack
and two-way logistics process. Orders to send packaging back. To encourage
survey, the implementation of reusable concept becomes established, however, it Figure 44: Closed-loop packaging solutions aim to
are directly picked into corflute boxes them to do so, some companies operate cut waste and carbon emissions by transforming
and circular packaging solutions was the is likely to expand into more conventional packaging from single-use to multi-use. Source: DHL
and delivered to stores, and empty boxes deposit schemes, discounts for the return
second most important priority identified e-commerce transactions. Adopting
are then reciprocally sent back to the of containers, and penalties for non-return.
by respondents. standardized packaging designs would
distribution center for re-use.
even allow different e-commerce players
E-commerce supply chains are already
the potential to share the same packaging Building an economically viable reusable
more closed-loop than they may appear
pool, further reducing costs, increasing packaging system remains challenging in
at first sight. Return rates of more than
efficiency, and simplifying management every industry. Key considerations include
30% are common across the industry, and
activities such as container inspection, the required size of the container pool, the
in sectors such as fast fashion they can
cleaning, and repair. design of systems for cleaning, inspecting,
reach 60%.
and maintaining containers, and the cost,

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3.5 SMART PACKAGING The price of smart package technologies or proximity sensors. Most of the working
will have to fall significantly further before parts of the system, including the display IoT sensor cost forecast
they achieve anything like universal and the battery, are manufactured using
TOP PRIORITY application, but today’s most advanced an ink-jet printing process. Falling average cost of sensors bodes well

#3
for their adoption on smart packaging
technologies provide a glimpse of future
Advances in wireless communication
possibility. Smart labels like the e-paper US$
technology enable smart tags to 1.40
Adoption of smart display from Faubel are already a viable
packaging solutions
communicate from almost any point on 1.20
alternative to paper-based labels for
a parcel’s journey. Low-power wide area 1.00 2004
reusable bin and container pools used in 0.80
network (LPWAN) technologies can send US$ 1.30
pharmaceutical supply chains. And smart 0.60
and receive data over distances of 10 km
The growing prevalence of IoT labels are more than a labor-saving device 0.80 2020 (forecast)
or more. They are also designed to operate
technologies in logistics applications begs for shippers. They can be set to update 0.60
US$ 0.38
in environments that present difficulties 0.40
an obvious question. When will every dynamically during the logistics process,
for other radio systems, such as indoor 0.20
package be a ‘smart’ connected package? to display the next destination in the
and underground locations. Tags like the 0.00
In DHL’s customer survey, implementation supply chain, for example, and to record
one from odyn.ai have also been designed
of smart packaging solutions was one of significant events detected by sensors Time 2005 2010 2015 2020
to take advantage of existing public Wi-Fi
respondents’ top three priorities. such as physical shocks and temperature Figure 45
hotspots.
excursions. Finnish IoT company Logmore smaller and extends its operating life,
Today, the majority of advanced tags
produces an in-package data logger These technologies provide a low-cost which is useful for returnable packaging
– such as those that sense position,
with an integrated e-ink display. The mechanism for tags to communicate applications. Battery-free Bluetooth chips
temperature, shock, and humidity – are
display generates a dot-matrix QR code relevant events in real time. If a parcel is from providers such as Wiliot are designed
still only used in high-value shipments.
which changes at regular intervals as the dropped, damaged, or tampered with in to harvest energy from electromagnetic
But the cost of such technology is falling
sensor logs new information. This can be transit, for example, a tag could transmit a radiation in the environment. Other
rapidly (figure 45). The average price of
scanned by users with a smartphone to warning, allowing the item to be checked systems generate energy from the
an industrial IoT sensor has decreased Figure 46
quickly access a report on the conditions or even replaced in the supply chain before movement of the packaging in transit or
by more than two-thirds since 2004. In
experienced by a package in transit. the end customer is inconvenienced. from user actions such as tearing open a
the coming years, cheaper hardware,
specially designed seal.
improvements in battery life, and more Smart labels are also moving into the To drive down the cost of smart packaging
efficient communication capabilities will consumer space. German company Inuru, systems even further, work is underway
Figure 45: The falling cost of sensor components opens up new application areas for IoT in the packaging space.
extend the range of economically viable for example, produces self-illuminating to eliminate one costly component: the Source: Deloitte
IoT applications to include a greater variety labels that use organic light-emitting diode battery. Eliminating the battery from Figure 46: Logmore’s QR tags can be easily integrated on secondary packaging, turning them into IoT solutions.
of shipment types. (OLED) technology. The labels light up or a tag also allows the tag to be made Source: Logmore
animate when activated by touch, motion,

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Figure 48
Figure 47

New businesses based on smart system, an e-ink display to update address Today, an ‘internet of parcels’ is on the era of single-use packaging coming to
packaging technology are now beginning data and logistics-relevant information, the near horizon, catalyzed by falling an end, replaced by sustainable packaging
to emerge, bringing the much anticipated and sensors and an integrated camera component costs and a parallel rise in materials and closed-loop packaging
‘internet of parcels’ a step closer to reality. to monitor the shipment contents and communication technology efficiency solutions.
LivingPackets has launched a foldable environmental conditions (temperature, and sensor performance. Along with the Figure 47: A new generation of battery-free sensor
tags like the one from Wiliot harvests energy from
smart shipping box for consumer peer- humidity and shock) during transit. This adoption of new packaging optimization ambient radio frequencies and will drive further
to-peer shipments with a design life of approach has yet to reach mass market and automation tools, all parties in the application areas in packaging. Source: Wiliot

1,000 journeys. Manufactured mainly adoption, but it hints at what the future of supply chain can look forwards to greater Figure 48: LivingPackets has invented THE BOX, a
sustainable, secure, and smart packaging solution that
from sustainable materials, the box parcel shipping could entail. efficiency and productivity in logistics can be reused up to 1,000 times. Source: LivingPackets
incorporates an integrated load securing operations. In the near future, we will see

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 Page 33/39

The world is consuming more packaging than ever before,

driven by complex global supply chains and the exponential
growth of e-commerce. In trying to balance, cost, operational
efficiency, product protection, and user experience, today’s
packaging solutions all too often come up short. Fortunately,
packaging today is becoming a key priority for supply chain
leaders, with optimized and automated packing activities,
as well as smarter, circular packaging solutions, propelling
change towards a more efficient and sustainable future.

Chapter 4

Conclusion and outlook

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Across industries, increasing demands There are no simple, silver bullet companies to monitor, understand, and the consumer space as people become traditional view of packaging, and move
are being placed on packaging. In the solutions to today’s packaging challenges. respond to the real-world conditions more sensitive to the environmental towards treating it as an integral part of
automotive and technology sectors, supply Instead, companies need to pursue a experienced by their products in transit impact of single-use products and the product lifecycle.
chains must evolve to accommodate transformational approach, adapting and storage. materials.
At DHL, we believe that packaging is
growing volumes of delicate, high-value and rethinking multiple aspects of their
The second big theme is greater levels Finally, while plastic is likely to retain its entering an exciting evolutionary phase.
components. In healthcare, logistics supply chain and logistics operations, and
of automation at every stage of the position as the primary packaging material We look forward to rethinking packaging
professionals must ensure safe and considering end-to-end package handling
packaging lifecycle. New automated for some years to come, sustainable with your organization to unlock its full
compliant delivery of life-saving medicines from the factory, into the warehouse, and
solutions will enable another optimization alternatives are inevitable. Companies potential. Together we aim to create new
and devices to hospitals, communities, through the last mile. Companies are likely
step, from on-demand production of right- will face more and more pressure from value that may have been sitting on the
and patients’ homes. As e-commerce to adopt approaches as unique as their
sized packaging to faster, more efficient customers and regulators to develop shelf, in the box, on the doorstep, or in your
usurps traditional retail, the package on supply chains, but we believe that certain
personalization, box filling, and handling durable, reliable, cost-effective, easy-to- warehouse in plain sight the whole time.
the doorstep is now a critical touchpoint common themes will emerge.
operations. use environmentally friendly packaging.
between consumers and brands.
The first of those is much greater use of Achieving those goals will require close
Third, we predict a significant increase
It is little wonder, therefore, that packaging data and analytics to support packaging collaboration and knowledge sharing
in the use of closed-loop or circular
has moved up the agenda of supply chain decisions and better balance trade-offs between multiple stakeholders, including
packaging concepts, in which containers
leaders. There is now unprecedented between product protection, usability, materials companies, packaging
and materials are returned to their point
interest in new packaging materials, new and resource consumption. Further manufacturers, customers, and users,
of origin for re-use or recycling. Already
technologies, and new business models. improvement opportunities will be as well as the logistics and waste
well established in some industrial supply
unlocked by large-scale adoption of IoT management industries. It will be essential
chains, these approaches will move into
solutions in packaging and this will enable to jointly rethink packaging, break with the

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en.html

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Pictorial Sources
Figure 1: Smithers Figure 13: Adidas Figure 21: b8ta Figure 30: Outfittery Figure 40: Sealed Air
Global packaging consumption 2018 by region. The Adidas x Parley collection is made of at least Experience shopping becomes key in retail as Subscription services like Outfittery contribute to an Recyclable solutions like Sealed Air’s TempGuard
https://www.smithers.com/services/market- 75% upcycled marine plastic waste. it enables brands to deliver a physical product increase in single-item shipment volumes. offer sustainable temperature insulation for pharma
reports/packaging/sustainable-e-commerce- https://www.adidas.com/us/blog/361041- experience in a more and more digital world. https://www.outfittery.de/approved/1_website/ and fresh chain products.
packaging-to-2023 creativity-versus-plastic https://b8ta.com/press press/press-downloads/2019/190529_box1.jpg Figure 41: Pluumo
Figure 2: DHL Figure 14: Verdict Figure 22: Tetra Pak Figure 31: CMC Pluumo’s sustainable thermal packaging is made
Shift in packaging functionalities. Next-generation connected cars employ an Companies can interact with customers via Tetra Box-on-demand machines like CMC’s boost from waste feathers.
Figure 3: DHL increasing share of computer, sensor, and Pak packaging before, during, and even after the efficiency in packaging activities while driving Figure 42: Woolcool
A challenging packaging ecosystem with conflicting communication technologies. purchase. significant freight, inventory and material savings. Woolcool insulation is made using 100% pure
and congruent interests among all involved parties. https://www.verdict.co.uk/connected-car-hacking- https://assets.tetrapak.com/static/mediabank/girl- Figure 32: Universal Robots sheep’s wool.
Figure 4: DHL driverless-cars/ connected-package.jpg Co-bots can drive productivity in operations by Figure 43: RePack
The rise in e-commerce has a profound impact on Figure 15: Nano Dimension Figure 23: Business Wire automating tedious tasks during several stages in RePack’s pouches can be returned via the regular
packaging requirements in terms of durability and Transportation of sensitive semiconductor and The Tide detergent container has been reinvented co-packing activities. postal system when empty.
robustness. silicone components requires high levels of to ensure shipping-safe packaging and customer Figure 33: Copal Figure 44: DHL
Figure 5: DHL protection to ensure zero-defect on arrival. ease of use. Copal’s container unloading solution drives Closed-loop packaging solutions aim to cut waste
The e-commerce supply chain journey is more https://www.nano-di.com/blog/2019-additive- https://mms.businesswire.com/ efficiency by automating the handling of loose and carbon emissions by transforming packaging
challenging than before, requiring more robust and manufacturing-for-semiconductor-devices-and-its- media/20181109005291/en/688941/5/choice1- loaded goods. from single-use to multi-use.
protective packaging. impact-on-rd Cropped.jpg?download=1 Figure 34: DHL Figure 45: Deloitte
Figure 6: DHL Figure 16: StreetScooter GmbH Figure 24: Garçon Wines The introduction of new packaging materials, The falling cost of sensor components opens up
A comparison of packaging examples before and Electrification is making its way into logistics with Letterbox Wine shapes up for the future with technologies, and processes has implications for new application areas for IoT in the packaging
after re-design with focus on ease of use. increasing impact into last-mile delivery in logistics redesigned wine bottles – a sustainable packaging warehouse operations. space.
Figure 7: Shutterstock operations. alternative with high focus on safety and efficiency. Figure 35: Cognex https://www2.deloitte.com/us/en/insights/
Inefficient packaging containing just one or https://aiomag.de/wegen-brandgefahr-post-legt- Figure 25: Environmental Leaders Advanced deep learning software like Cognex’s ViDi industry/retail-distribution/smart-packaging-how-
two small items and a lot of void-fill material 460-streetscooter-still-22403 3M’s Scotch easy-to-use protective packaging can assist in identifying and inspecting shipments to to-create-and-capture-value.html
immediately causes customer frustration. solution enables quicker and more efficient packing aid handling decisions. Figure 46: Logmore
Figure 17: DHL
https://www.shutterstock.com/de/image- As a founding partner of the Formula E activities for smaller market sellers. Figure 36: Veracity Protocol Logmore’s QR tags can be easily integrated on
photo/high-angle-view-womans-hand- Championship, DHL is pushing the boundaries of an https://www.environmentalleader. Veracity Protocol’s AI solution creates an immutable secondary packaging, turning them into IoT
opening-1129014893 all-electric motorsport. com/2019/08/180449/ digital fingerprint of any physical object. This is solutions..
used for authenticity and identify verification in Figure 47: Wiliot
Figure 8: DHL Figure 18: Tec4Med Lifescience Figure 26: MetriX Freight reverse logistics.
There’s a growing need for specialized transport NelumBox is a hybrid packaging solution for Capturing accurate master data on stored SKUs A new generation of battery-free sensor tags like
services as more large items are ordered online. temperature-sensitive products during transit and is key to optimizing packing processes and Figure 37: DHL the one from Wiliot harvests energy from ambient
storage. performance. Sustainable alternatives to plastic pallet wrap radio frequencies and will drive further application
Figure 9: DHL are being widely introduced in current logistics areas in packaging.
The delivery experience as a magic moment in https://www.tec4med.com/de/lp-kuehlkette-fuer- Figure 27: Omnipack operations.
e-commerce supply chains. meine-apotheke/ The growing number of standard cartons and space Figure 48: LivingPackets
limitations in packing areas create operational Figure 38: The Better Packaging Co LivingPackets has invented THE BOX, a sustainable,
Figure 10: YouTube Figure 19: IMC Biodegradable, bio-based, and home-compostable secure, and smart packaging solution that can be
Unboxing videos enjoy large popularity and have NFC-embedded sensors in blister packaging will complexity.
plastic alternatives are decreasing the amount of reused up to 1,000 times.
become a powerful marketing tool. further improve medication adherence and enable https://omnipack.pl/wp-content/uploads/2010/08/ single-use plastic entering the market.
https://www.youtube.com/watch?v=Gx62VjBCtj0 real-time treatment monitoring. IMG_8560-min-e1565249491103.jpg
Figure 39: Grow Bio
Figure 11: DHL https://www.informationmediary.com/ Figure 28: Zebra Ecovative has been the pioneer and leader in
A comparison of the time plastic is used and the Figure 20: PillPack SmartPack Trailer allows real-time monitoring of manufacturing biodegradable, compostable
time it takes to decompose. Home delivery of personalized medication caters truck loading processes, creating better visibility mushroom-based packaging like their breakaway
to the needs of an aging population and requires and greater load efficiency. corners for box-in-box applications.
Figure 12: Unverpackt Mainz
Packaging-free supermarkets enjoy growing reliable and secure packaging. Figure 29: DHL https://grow.bio/blogs/ecovative-blog
interest from eco-conscious end consumers. https://www.amazon.com/stores/page/5C6C0A16- Using virtual reality glasses during training sessions
CE60-4998-B799-A746AE18E19B to sensitize staff for compliant package handling
https://unverpackt-mainz.de/ and loading.

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Further information

Michel Heck
Innovation Manager

DHL Customer Solutions and Innovation

Junkersring 55, 53844 Troisdorf Germany

e-mail: [email protected]

Ben Gesing PUBLISHER PROJECT MANAGEMENT AND SPECIAL THANKS TO

Senior Innovation Manager DHL Customer Solutions & Innovation EDITORIAL OFFICE Celeste Abarentos
Represented by Matthias Heutger Michel Heck Frank Stockhausen
DHL Customer Solutions and Innovation Ben Gesing Mark Patterson
Senior Vice President Dalia Topan
Junkersring 55, 53844 Troisdorf Germany
Global Head of Innovation & Commercial
Development, DHL AUTHORS
e-mail: [email protected]
Michel Heck
Jonathan Ward

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Recommended reading

Please download our trend reports from www.dhl.com/innovation

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