SUBJECT NAME Entrepreneurship and New Venture Creation

SUBJECT CODE MGT 509

SUBJECT CREDITS 3
The subject studies the conceptual perspectives and theories in the
field of entrepreneurship and their application through case
discussions. It also familiarizes students with the expanding horizons
of entrepreneurship. Drawing upon various studies of entrepreneurs
SUMMARY/ and their achievements, the subject attempts to create an
OVERVIEW understanding of entrepreneurial dynamics. Through extensive
reading and participation in group discussions and facilitation by the
instructor, students will sharpen their learning of entrepreneurial
emergence and sustenance. Students are also exposed to the process
of business plan preparation.
To excite the students in the field of entrepreneurship. They would be
given an opportunity to explore how entrepreneurs are born, what
AIMS
motivates them to become an entrepreneur and the process through
which they create their enterprises and run them successfully.
CORE LEARNING OUTCOMES
LEARNING OUTCOMES ASSESSMENT CRITERIA
SL.
On completion of this unit you To achieve the learning outcome you must
NO
should be able to: demonstrate the ability to:
Demonstration of the understanding of the role
and influence of the resources that do not have
Understand what does an markets but are indispensable for the creation
1 entrepreneur do and how does she and sustenance of business ventures, in all
emerge. relevant class participation, case discussions,
research presentations, assignment, and the
comprehensive examination.
Demonstration of the knowledge of the concept
of competency vis-a-vis trait or character and
Know what is a competency and
the ability to measure the length and breadth of
what are cross-culturally validated
2 each one of the common competencies of
competencies of successful people.
successful people, in all relevant class
participation, case discussions, assignment, and
the comprehensive examination.
 Demonstration of the recognition of i) the
importance of cognition and networks in
Recognize i) the importance of
generating innovation and ii) the factors that
cognition and networks in
sustain the decision to behave
3 generating innovation and ii) the
entrepreneurially, in all relevant class
factors that sustain the decision to
participation, case discussions, research
behave entrepreneurially.
presentations, assignment, and the
comprehensive examination.
Demonstration of i) the ability to list and
explain various factors that create the dark side
i) Sketch the dark side of
of entrepreneurship and identify ways to
entrepreneurship and ii) recognize
overcome the same and ii) the ability to
the paradigm shifts, caused by the
4 visualize entrepreneurial risk behavior in the
dimensions of cognition and time, in
light of cognition and time dimensions, in all
the understanding of risk-taking
relevant class participation, case discussions,
attitude.
research presentations, assignment, and the
comprehensive examination.
The ability to comprehend the length and
Understand the idea assessment
breadth of various components of a business
5 process and the structure of a
plan and demonstrate the same in assignment
business plan.
and the comprehensive examination.
Demonstration of the knowledge of better
approaches in mobilizing finances from venture
Understand the critical aspects of capitalists and the business angels, in all
6
the process of mobilizing finances. relevant class participation, case discussions,
research presentations, assignment, and the
comprehensive examination.
Demonstration of the knowledge of the
Recognize the influence of influence of the rules of the game in allocating
environment on the choice of a entrepreneurs to productive activities and
7
business career and its sustaining the same, in all relevant class
sustainability. participation, research presentations, and the
comprehensive examination.
Demonstration of the knowledge of critical
aspects of some major strategic options to grow
Appreciate some important
and sustain the business enterprise, in all
8 strategic options for enterprise
relevant class participation, research
growth and sustenance.
presentations, assignment, and the
comprehensive examination.
 The teaching methods will consist of formal interactive lectures,
case and research presentations. Evaluation measures intend to
APPROACH TO enhance learning. As is appropriate at Master’s-level studies,
LEARNING students will also be expected to read beyond texts assigned, and
to identify on their own further sources of information for
complementing their studies.
During the Term Assessment 50%
Assignment/ class test 6%
ASSESSMENT Research/Business Plan presentation 16%
STRATEGY Class Participation (including Attendance) 8%
Mid-Semester Examination 20%
Comprehensive Examination 50%
ASSESSMENT DESCRIPTION OF WEIGHT DURATION AND MARKS
NO
METHOD ASSESSMENT METHOD % OF EXAMINATION)
1 DSA Written examination 20 2 hours and 50 Marks
2 AT Class attendance 5 Throughout the course
Case study/ Assignments,
Presentation on various
CS / PR / OR /
3 topics, Viva- voce/ Quiz, 25 Throughout the course
CP
Participation in class
activities

4 Semester End Written 50 3 hours and 100 marks

Examination Examination

UNIT
TOPIC
NUMBER
Introduction to Entrepreneurship
I Importance, Definition and Types of Entrepreneurs, Charms of being an
Entrepreneur, Entrepreneurial Feelings, Background, Entrepreneurial
Competencies, Managerial versus Entrepreneurial Decision Making.
Intrapreneurship/ Corporate Entrepreneurship
II Causes for Interest in Intrapreneurship, Comparison of Managers, Entrepreneurs
and Intrapreneurs, Corporate and Intrapreneurial Culture, Ten Commandments
of an Intrapreneur
Identification of Business Opportunity
III Creativity, Sources of new ideas, Methods of generating ideas, Opportunity
recognition and Opportunity evaluation.
Business Plan
IV
Why Business Plan? Components of a Business Plan. Why some Business Plans
 fail
Marketing
V
Marketing Research for New Ventures, Marketing Strategy
Finance
VI
Finance Feasibility Study & Sources of Capital
Designing an Organization
VII Developing the Management Team, Legal forms of Business, Organization
Structure and the Role of Directors.
New Venture Development
VIII The Challenge of New Venture Startups, Pitfalls in selecting New Ventures,
Critical Factors for New Venture Development, Why New Ventures Fail?
Legal Issues
IX
Intellectual Property Rights, Registration, Licenses, whom to contact for what?
Social Entrepreneurship
X
Meaning and Importance of Social Entrepreneurship.
Networking
XI
Networking, Importance of Networking, Short-term and Long-term Objectives.
Family Business
XII
Nuances of Family Business

Essential Text Book

Kuratko, D.F. & Rao, T.V., 2014, “Entrepreneurship: A South-Asian Perspective,” Cengage
Learning.

Research Articles
1. Fiet O. James, 1996, The Informational Basis of Entrepreneurial Discovery, Small
Business Economics, Vol. 8, No. 6, pp. 419-430
2. Bruderl Joseph and Preisendorfer Peter, 1998, Network Support and the Success of
Newly Founded Businesses, Small Business Economics, Vol. 10, No. 3, pp. 213-225
3. Naffziger W. Douglas, Hornsby S. Jeffrey, and Kuratko F. Donald, 1994, A Proposed
Research Model of Entrepreneurial Motivation, Entrepreneurship: Theory and Practice,
Vol. 18, No. 3, pp. 29-42
4. Das T.K. and Teng Bing-Sheng, 1997, Time and Entrepreneurial Risk Behaviour,
Entrepreneurship: Theory and Practice, Vol. 22, No. 2, pp. 69-88
5. Edward D Bewayo, 2010, Pre-Start-Up Preparations: Why the Business Plan Isn’t Always
Written, The Entrepreneurial Executive, Vol. 15, pp. 9-23
6. David Kirsh, Brent Goldfarb and Azi Gera, 2009, Form or Substance: The Role of
Business Plans in Venture Capital Decision Making, Strategic Management Journal, Vol.
 30, pp. 487-515
7. Reid C. Gavin, 1996, Fast Growing Small Entrepreneurial Firms and Their Venture
Capital Backers: An Applied Principal-Agent Analysis, Small Business Economics, Vol. 8,
No. 3, pp. 235-248
8. Carrier Camille, 1996, Intrapreneurship in Small Businesses: An Exploratory Study,
Entrepreneurship: Theory and Practice, Vol. 21, No. 1, pp. 5-20
9. Robert H. Brockhaus Sr, Entrepreneurship and Family Business Research: Comparisons,
Critique, and lessons.
10. Entrepreneurial Competencies

Recommended Resources
Reference Books:
1. Rashmi Bansal (ed.), 2008, ‘Stay Hungry Stay Foolish’, IIM Ahmedabad
2. Rashmi Bansal (ed.), 2010, ‘Connect the Dots’, Ekalavya Education Foundation,
Ahmedabad
3. Siddhartha S. Dash and Thimmappa K, 2009, ‘If We Can, Why Can’t You?’, Infinity,
Ahmedabad
4. Brands HW, Masters of Enterprise, 1999, The Free Press
5. Piramal Gita, 1997, Business Legends, Penguin Books
6. Piramal Gita, 1999, Business Maharajas, Penguin Books
Internet Resources:
Ministry of Small & Medium Enterprises- msme.gov.in