Department of Management Sciences

University of Gujrat

Course Outline Spring-2023

Course Information
Course Title Entrepreneurship Course Code MGT-303
Credit Hours 3(3-0) Course Level BBA/BS
Instructor Information
Name Yasir Aftab Farooqi Office Room # 213 A- Block
Email [email protected] Contact No. 0333-8467781

Course Details
1: Course Description
This course is basically meant to provide an insight to essence of Entrepreneurship. Course
focuses on examination and recognition of the key concepts, methods of analysis, strategies, tools
and techniques of that are essential for entrepreneurship. The course is designed to give an
overview of skills, aptitudes, abilities characteristic of successful entrepreneurs. It will cover
design, creativity and entrepreneurship, the characteristics of, and types of entrepreneurs’
pathways to entrepreneurship and requirements for success. This course focuses on ways in which
entrepreneurs recognize opportunities, generate ideas, and organize resources to plan successful
ventures that enable them to achieve their goals. The Business project enables the students to
apply the concepts and generalizations, learned through the course, to a real life product or
service. The course consists of didactic lectures, readings from the text book, case studies,
assignments, presentations and projects.
2: Course Objectives
At the end of the course, students will be able to:

1. Understand and utilize various methods of generating business ideas

2. Generate realistic new ideas and identify opportunities of successful entrepreneurial plans.
3. Analyze resources required to run their proposed plan.
4. Examine the environment and gather information required on factors affecting their proposed
business.
5. Prepare a business project plan having considered all practical aspects
6. Present the business plan in the most efficient way
7. Work as productive member of a entrepreneurial team
3: Course Learning Outcomes
On successful completion of the course, students are expected to acquire the following

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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

competencies:

1. Ability to comprehend and use key concepts, tools and strategies of entrepreneurship.
2. Make optimal utilization of available resources as an entrepreneur.
3. Scan, evaluate and communicate innovate business ideas effectively
4. Work in teams with cooperation, dedication and commitment.
5. Critically evaluate the entrepreneurial policies and practice of organizations around the
globe through case studies.
6. Analyze and make the optimal decision about current market issues and problems.
7. Understand and respond to emerging trends in the local and global market.
4: Course Pre-requisite/s
 Principles of Management
 Principles of Marketing
 Financial Management
5: Recommended Textbooks and Journals
 Kuratko, D. F. (2017). Entrepreneurship: Theory, process, and practice. Cengage Learning.
 Hisrich, R. D., Peters, M., & Shepherd, D. (2020). Entrepreneurship. McGraw-Hill/Irwin.
 Barringer, B. (2012). Entrepreneurship: Successfully Launching New Ventures, (2012).
7: Course Evaluation Criteria
1. Assignments: 10%
2. Presentation: 10%
3. Quizzes 5%
4. Mid Term Examination: 25%
5. Final Examination: 50%
8: Plagiarism Policy
Be very careful to avoid plagiarism
Material submitted for assessment in connection with coursework assignment must represent the
student's own efforts, and be his / her work (except group work). Brief quotations from the
published or unpublished work of another person may be used, but must always be attributed.
quotations, or close paraphrasing or copying from the work of another person (including another
student) without acknowledgement both at the relevant point in the text, and in any bibliography,
constitutes plagiarism, which is an assessment offence.
9: Assignment/Presentation/Case Study Briefings
The assessment approach is based on a concern for assessing the quality of the learning outcomes
achieved by the student. The assignments are structured to assess group as well as individual
performance and will involve the evaluation and application of both marketing principles to a
given business situation.
Research The report should present evidence beyond the standard textbook
material and company provided information. There should be
evidence of information and data from various sources, including

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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

the use of literature to support argument.
Analysis The quality and quantity of the analytical input, including
application of theoretical models, frameworks and concepts,
together with logical reasoning and arguments.
Understanding Demonstration of knowledge and understanding of the subject
materials and chosen organisation in the context of their marketing
Evidence Use of evidence from literature, internet sites financial and regular
press and professional journals and similar sources to support
assertions and conclusions
Presentation Quality of standard of presentation, including the use of logical
structure, use of headings and subheadings, use of diagrams,
appropriate references, citation of published sources and
appendices. (Harvard System Preferred)
Writing Skills and Quality of the written work in terms of grammar, syntax and
Techniques spelling, and also clarity, cogency and economy for writing style
10: Class Attendance and Missed Exam Policy
Students are required to attend all classes in the course. Students who miss classes are far likely to
meet the requirements of the course. A student who misses more than 5 classes will get zero in
class participation. If a student does not attend minimum of 70% of total classes he/she will not
be permitted to take final examination in the course.

Students are advised not to miss any exam under any circumstances. A makeup exam will be
allowed only under very special circumstances and that too only after the approval of the
Chairperson of the department.

Sixteen Weeks Plan

Week Class Course Contents/Activities *Teaching Deadlines
Method
1 Overview of the course outline, Group
methodology and grading scheme Formation
What is entrepreneurship?
Competing definitions of entrepreneurship
2 THE ENTREPRENEURIAL MIND-SET
1 The Nature of Entrepreneurship
How Entrepreneurs Think
 Think Structurally
 Bricolage
 Effectuation
 Cognitive Adaptability
2 3 The Intention to Act Entrepreneurially Assignment 1
Entrepreneur Background and
Characteristics
 Education
 Age
 Work History

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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

Role Models and Support Systems
 Moral-Support Network
 Professional-Support Network
Sustainable Entrepreneurship
4 CORPORATE ENTREPRENEURSHIP
Causes for Interest in Corporate
Entrepreneurship
 Managerial versus Entrepreneurial
Decision Making
 Strategic Orientation and Commitment
to Opportunity
 Commitment of Resources and Control
of Resources
 Management Structure and Reward
Philosophy
Establishing Corporate Entrepreneurship in
the Organization
5 GENERATING AND EXPLOITING
NEW ENTRIES
New Entry
Generation of a New Entry Opportunity
 Resources as a Source of Competitive
Advantage
 Creating a Resource Bundle that is
Valuable, Rare, and Inimitable
 Assessing the Attractiveness of a New
Entry Opportunity
 Information on a New Entry
 Comfort with Making a Decision under
Uncertainty
3  Decision to Exploit or Not to Exploit the
New Entry
6 Entry Strategy for New Entry Exploitation Assignment 1
 Environmental Instability and First- submission
Mover (Dis)Advantages
 Customers’ Uncertainty and First-
Mover (Dis)Advantages
Lead Time and First-Mover
(Dis)Advantages
Risk Reduction Strategies for New Entry
Exploitation
 Market Scope Strategies
 Imitation Strategies
 Managing Newness
4 7 Rocket Pitch (3 minutes individual
Presentations)
8 Rocket Pitch (3 minutes individual
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Course Outline Spring-2023

Presentations)
9 CREATIVITY AND THE BUSINESS Quiz 1
IDEA
Trends
 Wearable Trend
 Green Trend
 Payments
 Maker Trend
 Mobile Trend
 Health Trend
 The Internet of Things
Sources of New Ideas
 Consumers
 Existing Products and Services
 Distribution Channels
 Federal Government
 Research and Development
Methods of Generating Ideas
 Focus Groups
 Brainstorming
 Brain writing
 Problem Inventory Analysis
10 Creative Problem Solving
5  Brainstorming
 Reverse Brainstorming
 Gordon Method
 Checklist Method
 Free Association
 Forced Relationships
 Collective Notebook Method
 Attribute Listing
 Big-Dream Approach
 Parameter Analysis
Innovation
 Types of Innovation
 Defining a New Innovation (Product or
Service)
 Classification of New Products
Opportunity Recognition
Product Planning and Development
Process
 Establishing Evaluation Criteria
 Idea Stage
 Concept Stage
 Product Development Stage
 Test Marketing Stage
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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

11 IDENTIFYING AND ANALYZING Assignment 2
DOMESTIC AND INTERNATIONAL
OPPORTUNITIES
Entrepreneurial Entry Strategies
 Exporting
 Non-equity Arrangements
 Direct Foreign Investment
Entrepreneurial Partnering
 Aspects of International Trade
 General Agreement on Tariffs and
Trade (Gatt)
6
 Trade Agreements and Free Trade Areas
Entrepreneur’s Strategy and Trade
Agreements
Implications for the Global Entrepreneur
12 PROTECTING THE IDEA AND OTHER
LEGAL ISSUES FOR THE
ENTREPRENEUR
What is Intellectual Property?
Legal Issues in Setting Up the Organization
Patents
 International Patents
 The Provisional Application
 The Patent Application
Patent Infringement
13 Business Method Patents
Start-Up without a Patent
Trademarks
 Registering the Trademark
14 Copyrights
Trade Secrets and Noncompetition
7
Agreements
Licensing
Product Safety and Liability
Insurance
Sarbanes-Oxley Act
Contracts
8 15 THE BUSINESS PLAN: CREATING AND Assignment 2
STARTING THE VENTURE submission
Planning as Part of the Business Operation
What is the Business Plan?
Who Should Write the Plan?
Scope and Value of the Business Plan
Who Reads the Plan?
How Do Potential Lenders and Investors
Evaluate the Plan?
Presenting the Plan
Information Needs
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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

 Market Information
 Operations Information Needs
Financial Information Needs
Using the Internet as a Resource Tool
16 Writing the Business Plan
 Introductory Page
 Executive Summary
 Environmental and Industry Analysis
 Description of Venture
 Production Plan
 Operations Plan
 Marketing Plan
 Organizational Plan
 Assessment of Risk
 Financial Plan
 Appendix
Using and Implementing the Business Plan
 Measuring Plan Progress
 Updating the Plan
Why Some Business Plans Fail
9 17 & 18 Mid-term Examination
10 19 THE MARKETING PLAN Quiz 2
Industry Analysis
 Competitor Analysis
Marketing Research for the New Venture
 Step One: Defining the Purpose or
Objectives
 Step Two: Gathering Data from
Secondary Sources
 Step Three: Gathering Information from
Primary Sources
 Step Four: Analyzing and Interpreting
the Results
20 Difference between a Business Plan and a
Marketing Plan
Understanding the Marketing Plan
Characteristics of a Marketing Plan
The Marketing Mix
Steps in Preparing the Marketing Plan
 Defining the Business Situation
 Defining the Target Market:
Opportunities and Threats
 Considering Strengths and Weaknesses
 Establishing Goals and Objectives
 Defining Marketing Strategy and Action
Programs
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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

 Marketing Strategy: Consumer versus
 Business-to-Business Markets
21 THE ORGANIZATIONAL PLAN
Developing the Management Team
Legal Forms of Business
 Ownership
 Liability of Owners
 Costs of Starting a Business
 Continuity of Business
11  Transferability of Interest
 Capital Requirements
 Management Control
 Distribution of Profits and Losses
 Attractiveness for Raising Capital
22 Designing the Organization Assignment 3
Building the Management Team and a
Successful Organization Culture
23 THE FINANCIAL PLAN
Operating and Capital Budgets
Ethics: Ethical Dilemma
Forecasting Sales
Pro Forma Income Statements
Pro Forma Cash Flow
Break-Even Analysis
12
24 SOURCES OF CAPITAL
An Overview
 Debt or Equity Financing
 Internal or External Funds
Personal Funds
Family and Friends
Commercial Banks
13 25 STRATEGIES FOR GROWTH AND Assignment 3
MANAGING THE IMPLICATIONS OF submission
GROWTH
Growth Strategies: Where to Look for
Growth Opportunities
 Penetration Strategies
 Market Development Strategies
 Product Development Strategies
 Diversification Strategies
26 Implications of Growth for the Firm
 Pressures on Human Resources
 Pressures on the Management of
Employees
 Pressures on the Entrepreneur’s Time
 Pressures on Existing Financial

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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

Resources
 Overcoming Pressures on Existing
Human Resources
27 Overcoming Pressures on the Management Quiz 3
of Employees
Overcoming Pressures on Entrepreneurs’
Time
 Basic Principles of Time Management
Overcoming Pressures on Existing Financial
Resources
 Financial Control
Implications of Firm Growth for the
Entrepreneur
A Categorization of Entrepreneurs and
Their Firms’ Growth
14 28 SUCCESSION PLANNING AND
STRATEGIES FOR HARVESTING
AND ENDING THE VENTURE
Exit Strategy
Succession of Business
 Transfer to Family Members
 Transfer to Nonfamily Members
Options for Selling the Business
 Direct Sale
 Employee Stock Option Plan
 Management Buyout
Bankruptcy—An Overview Reorganization
Surviving Bankruptcy
29  Extended Time Payment Plans
 Liquidation
 Strategy During Reorganization
 Keeping The Venture Going
 Warning Signs of Bankruptcy
15
 Starting Over
 The Reality of Failure
 Business Turnarounds
30 Case 1: Turner Test Prep Co.
Case 2: Intelligent Leisure Solutions
31 Presentations
16
32 Presentations
End-term Examination
*Lecture, Discussion, Class Seminar, Case Study, Presentation etc

Signature Signature

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 Department of Management Sciences
University of Gujrat

Course Outline Spring-2023

Course Instructor Coordinator Specialization

Signature Signature
Chairperson, Department of Management Dean, Faculty of Management and
Sciences Administrative Science

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