Wachemo University College of Business and Economics Department of Economics
Wachemo University College of Business and Economics Department of Economics
Wachemo University College of Business and Economics Department of Economics
2. YESUF MOHAMOD..........................................3048/08
5. DEJENE PETROS.........................................3939/08
6. DAGIME SHEDNBER...................................2569/08
7. GEDANO BERAKO.........................................2667/08
Contents Pages
1. Introduction ................................................................................................................. 1
1.1. About the business ..................................................................................................1
2.4.4. Product..................................................................................................................15
3. Selling .........................................................................................................................18
4. Premises ....................................................................................................................25
5. Finance ..................................................................................................................................4
1.2.1.Business mission
the mission of our cinema is to start up and run cinema house in KambataTambaro zone to provide
movies with quality, to provide movies that will satisfy the interest in all type of ages, to provide
service that is suitable for customers.
To solve shortage of service as well as to promote our business internationally by providing a good quality of
cinema service.
the short term objective of our cinema is to get loyal customers by providing the best and quality movies
available, to open up fast food serving house and serve customers within the cinema, to be friendly with the
community, to achieve the forecasted service process using advertising and promotion, to get the fund or
loans to organize and standardized the cinema like America cinema houses.
the long term objective of our cinema is to be able to employ full-time members of staff to build up a reliable
team working in the cinema, to pay the loans of the bank, to open up three more cinema houses in BAHIR
DAR, DIREDEWA and HAWASA and to open up children, young and adult people play house next to the cinema
house.
2.3. Competitors
Primary competitors: BAROK cinema and EDNA MOLE cinema
Strength:
They are well known/famous by Durame Town.
Experience in the business
Loyalty of the customers
Location of the cinema houses
Weakness:
They only show movies that are national and local level
They don’t have a standardized cinema house that are
comfortable and suitable for customers
They don’t have extra benefit to customer rather than
providing movies
They only show one movie at a time. This means they don’t
have alternative choices for customers
They don’t have serving houses like food and drinking in the
cinema
Thy have narrow compound
Secondary competitors
Neighborhood film houses
Strength:
Customers can watch different kind of movies that is not
allowed in cinema houses
Most of the customers likes in movies are the same kinds
Customers can watch series movies
The price is too low compared to the price of the cinema
houses
Weakness:
They are very uncomfortable compared to that of
cinema houses
They are not supported by government
Their customer treatment is weak
Their service providing system is also weak
Because of the size of the television the customers
cannot see the movies satisfactorily
Satellite television
Strength:
Customers can get much more comfortable in their
home than in the cinema house
Customers doesn’t have to pay for every movie they
watch
Weakness:
Customers cannot watch the right movie they want in
the time they want to see
Customers cannot get extra service beside the movie
Movies are more interesting when someone sees them
with people but satellite television cannot give you the
pleasure like in cinema
2.4. Competitive strategy
2.4.1. Price: when setting the price it has been carefully
evaluated and compared the other in order to be having a
competitive advantage. Some of the activities that are bases for
the price setting. For example: most of the movies are
imported from outside market also our cinema is directly
involved in getting the movies and also the cost of importing
will get high when the movies are new and they are still on the
chart like USA BOX OFFICE, the service that are given in the
side the hall are charged in term of the entrance price, 3D
movies are used for USA movies.
The entrance price for Ethiopian movies is 30 birr; the entrance
price for USA movies in 3D is 50 birr 30 for 2D movies.
2.4.2. Promotion:
Opening party: this is the first and the most important way to
promote the business. So most important people will be invited
like MEKELLE city president, available movie stars, people that
have relation with the entertainment industry and most of all
the press.
Brochures: brochures can get to anyone anywhere so using
them is more useful to reach people that have no time to see
television or listen to radio advertisement.
Advertising:using media that are more favored by people for
example like FANA broadcasting station and EBS are more
favored by Durame people that have the ability to be served in
cinema.
Special promotion: this is the type of promotion that is done
in the way that when there are special days like holidays,
valentine day and other advertisement prepared in favor of the
day and the cinema will be decorated in reflection of the day.
Value added: this is the kind of promotion that is done by
offering an extra service without increasing the price. So the
customers can tell others about the cinema in a good way.For
example for customers that watches ten movies will get to
watch one movie for free.
2.4.3. Place:
Kambata Tambero and the surrounding village play the main part in
collecting wealth for Durame city.
3. Selling:
The selling activity of the cinema is evaluated in different ways for
example
A. The movie: our most powerful sales weapon is the movie itself;
providing movie that can satisfy the need of the customers. The
movie in it self must be able to sell itself in the business area.
B. The schedule: it will be attractive, clear, and easy to read and
understand and also perfectly timed for customers.
C. Service staff: should have friendly, welcoming, and helpful
attitude. This can boost up the number of customers and this in
other sense can boost up the revenue of our cinema.
D. Service:this by itself can help increase the revenue of the
cinema; for example length of time between the first movie end
the start of the movie.
E. Changes: new chairs, new ideas, new advertising, change in
posters, change in billboard promotion. This will help the
customers not to be fed up with the day to day work of the
cinema and this will help in raising revenue of the cinema.
4. Premises:
4.1. General: we will purchase property right next to Durame
Campus and pay the land ones in a year.
Suitability for market: the location of the cinema should be
distanced from the premises of the people, and locates closer to
customers workable area. For example: students of university of
Wachemo Durame campus.
Access: the entrance must be clearly seen not to confuse
customers, there must fire escaping way in the building, parking
place also must be provided and others should be provided.
Design and décor: the ideal shape is circular with walls and
special features such as arts on the wall, special lighting system,
special designed toilet for men and women, service providing
areas specially designed with the decoration in the culture of
Ethiopia.
Maintenance: most of the maintenance is done by one of our
partner that is Abera Akako who has engineering degree.
Otherwise there will be an agreement between service and
Maintenance Company.
Activities Cost
property 1,200,000
Materials 1,000,000
Utilities 500,000
Maintenance 100,000
Transportation 50,000
Other expenses 50,000
TOTAL 2,900,000
6. Executive summary
Reference
Mostly from internet services Like
www.google.com /business plan
www.yahoo.com /business plan
www.ask.com /business plan
entrepreneurship and business management