Table of Contents

Executive Summary………………………………………………………2

Description………………………………………………………………..3

Ownership and Management Structure………………………...…………5

Marketing Plan………………………….………………….……………..8

Financial Plan………………………….……..…………………………..9

Milestones…………………...………….……..……………...………....12

Appendix…………………...………….……..…………………….……13

Curriculum Vitae of Officers……..….……..……………………………13

EXECUTIVE SUMMARY

Ink has a competent managers and group of employees to execute the plans that the firm has. The
firm seeks to be the focus of designing and printing solutions within the country and the SADC
region at large and be able to meet all customer requirements. We aim to offer quality products
and services at affordable prices.

Ink Designs is a partnership among Mr. L Mukukura, Miss F Cooper, Ms T Moto and Mr. T
Hondo. Mr. Mukukura has experience in graphic design and the other partners are experienced in
managerial tasks.

The Company will be under the ministry of Sports, Arts and Culture. It has been successfully
registered under the companies Act of Zimbabwe. Employees of the company have also been
registered with the Zimbabwe Revenue Authority so as to allow our organization to remit
PAYEE on behalf of employees. The company has also registered its employees with National
Social Security Authority (NASSA). All necessary legal frameworks have been done by the
company’s legal representatives on its behalf.
BUSINESS DESCRIPTION

History - The business was formed in 2015 under the creative and arts industry, between Mr.
Mukukura and Mr. Wayne Shoko, though the latter later left to pursue other opportunities. The
firm used to sell personalized stickers at first and button badges because the production cost was
low. But later the portfolio was diversified but this proved to be a problem. Assets available are
an HP Printer, 3rd generation Acer laptop, three flash drives and a terabyte hard drive. Ink
managed to exploit the ZITF 2018 to gain exposure and do market study.

Ink Designs is a company that offers creative design and printing solutions. It deals with event
management, set design, publications design, seminars, workshops and implementation of design
concepts. The firm will strive to offer design solutions that will be affordable to the average
citizen. The company will commence its operations on the 3rd of September 2018 under its
legally registered name INK.

Ink Designs will be printing and designing prints for the following individuals, organizations and
companies: adverts, business cards, greeting and wedding cards, billboards, t-shirts and caps,
logos, placards, exhibition stands among a wide array of other items. The firm will at a later
stage venture into technological aspects of web design and development, software design and
development and UI and UX design

Ink will produce its own advertisements and market its services by placing the adverts in
newspapers and magazines, the internet (websites and blogs), flyers, televisions, billboards and
clothing items. Creating a good network with the local business community and conducting
workshops and seminars will be an advantage to the company for it will assist in promoting our
products and services. A company website is of great importance for it functions as an online
reception.

Location - INK is a private limited company based in Bulawayo, Zimbabwe where it will be
headquartered. It will be located at Office 32 Haddon and Sly Building in the Bulawayo CBD.

Vision - To establish a trusted design brand in Zimbabwe and the SADC region which is
efficient and convenient in all its operations. Its creative solutions should be practical able to
solve design problems of any kind in any way.
Values

 Creativity and Uniqueness

 Reliability and Convenience
 Brilliance

Objective – To deliver and maintain design and printing solutions that are affordable and
convenient to the average person, but still achieving the same good quality products and services.

Mission Statement – Think.Create.Live

Swot Analysis

Strengths - The employees have educational qualifications and experience in marketing and
sales. The managers have exceptional human skills and technical skills that enable them to
execute their duties effectively and efficiently. Team work is abundant in the company, this
ensures overall efficiency of service delivery due to the sharing of ideas.

Weaknesses - Scanty resources and assets such as the furniture, computers, printing machines
(heating press, vinyl cutter and) and vehicles to use for errands. Establishment of the brand in
the market is pivotal but grim considering that they are already big names in the market.

Opportunities – Ability to adapt to ever-changing trends is one of the factors that is going to
be influential in the growth of the organization. Employees are equipped with knowledge of
information technology and design aspects. Technological advances will be one of our
opportunities. All the stuff is youthful and energetic.

Threats – A lot of competition with already established firms. Skeptism by consumers. Ever-
changing tastes can make it hard to keep up. External or internal sabotage from various
stakeholders. Unconducive economic and legislative policies put in place by the government.
ORGANISATIONAL STRUCTURE AND OWNERSHIP

Llewellyn K. Mukukura (CEO) – oversees the company operations, works as the spokesperson
and is in charge of external public relations. He represents the other partners in the business. Mr.
Mukukura holds 40% of shares in the business.

He holds a Diploma in Art and design and a Higher National diploma in IT both acquired at
Bulawayo Poly. He has over four years of experience working as a freelance designer and web
developer.

0719 6812 88/0772 681 288

[email protected] / [email protected]

Toby Mugadza (MD) – Manages the day to day running of the firm. He is responsible for
company internal issues and conducts hearings if the case applies.

Mr Mugadza has vast experience of industrial working. He holds a Bachelor’s Degree in

Accounting attained at the Midlands State University and a full ACCA professional course. He
also holds an Executive Diploma in Business Management. He has worked for Bulawayo Arts
Association now EvitKer Zimbabwe as a Managing Director for 3 years and also worked as an
assist Manager at Bhutsu Shoe Company for 4 years.

0777 732 010

[email protected]

Tafadzwa Musamaya (Marketing) – Mr. Musamaya is responsible for production, sales and
marketing of company products and services. He supervises the impact of adverts, analyses
statistics and conducts market research.

Four years of experience in Business Administration and Finance Management. He has worked
for the Global Accountant Consultancy as an accountant and has also worked as for 3 years at
Power holdings as an accountant. He holds a Higher National Diploma in Business Management
attained at Mutare Poly.

0783 510 051

[email protected]

Mynda Dube (Creative Director) – She is the most important part of the firm, she executes the
ideas that clients have with an artistic touch. She custom makes products to the consumer`s
tastes. She makes clients ideas come to life to the finest detail.

She is a holder of a marketing degree attained at the Midlands State University. Worked for 2
years as the youngest vice head of Marketing and sells department at GlyChem Zimbabwe in
Bulawayo. worked as a Marketing Agent at Filtration Technology for 3 years.

0713 547 782

[email protected]/ [email protected]

Florence Ncube (Finance & Human Resources) – in charge of accounting and conducts
internal relations and hearing on behalf of the manager.

Ms Ncube holds a Diploma in Human Resources, she also holds a Higher National Diploma in
Human Resources Management. She is currently studying for a Degree in Human Resources
Management with the IPMZ.

0784 662 000/ 0717 900 458

Sales Representative - Represent the firm in the market by selling and promoting its products
and services.

Mel Manhingi studied business studies and accounting at A level at Mpopoma High school. He
has worked for Cooland Supermarket as a merchandiser.

0734 128 893 [email protected]

Michelle Nyoni studied business studies, accounts and economics at A level at Mzilikazi High
School. She is currently study an ACCA course with Trust Academy.

0779 957 610 [email protected]

Employee’ Policies and Procedures

For easy identification our employees are required to wear uniforms. For men they should put on
blue shirts and black trousers, for women blue blouses and black skirts. Our corporate colors are
black, blue and gold. Employees are required to carry company identification cards always.
Recruitment of new employees is done locally and specialists are recruited from outside,
whenever the need of additional employees arises.

CHIEF EXECUTIVE OFFICER

Llewellyn K. Mukukura

MANAGING DIRECTOR
Toby Mugadza

MARKETING CREATIVE DIRECTOR

MANAGER Mynda Dube
Tafadzwa Musamaya

FINANCE
MANAGER
Florence Cube
MARKETING PLAN

Marketing Objectives

 Generating one new client contract a month by networking with key industry leaders and
local leading institutions.
 Generating a profit of between $5 000 - $15 000 in the first year by developing a strong
client base and keeping overhead costs low.
 Developing a campaign that increases consumer awareness of our service to increase our
product/services to our target market
 Reducing customer resistance by listening to what the customer need, we will be better
able to provide solutions that speak to their desires.

The Target Market - The targeted market will be new and existing small and medium sized
businesses. We will also target individuals.

Products - adverts, business cards, greeting and wedding cards, billboards, t-shirts and caps,
logos, placards, exhibition stands among a wide array of other items.

Price - Global Accounting Consultancy will price its products and services competitively with
other firms in the industry. Ink is a small company therefore it incurs lower costs enabling it to
charge lower prices. Our fees will be based on several factors including the time and resources
needed to complete projects, overhead costs and the fees charged by other competitive consulting
firms. However total projects costs will vary depending on the time needed to complete the
project as well as the direct expenses incurred as part of the project.

Promotion - Ink will produce its own advertisements and market its services by placing the
adverts in newspapers and magazines, the internet (websites and blogs), flyers, televisions,
billboards and clothing items. Creating a good network with the local business community and
conducting workshops and seminars will be an advantage to the company for it will assist in
promoting our products and services. A company website is of great importance for it functions
as an online reception. It will further market itself through yellow pages and listing with all local
business and industry associations.
 FINANCIAL PLAN

Projected monthly cash flow - Ink has secured a loan with NMB bank, this will assist in
generating positive cash flow since they will be adequate funds to fund operating expenses.

Projected balance sheet

With no loans payable in the next 2-3 years of operations, the cash position and the amount of
retained earnings will increase each year and all liabilities due will be paid

PROJECTED INCOME STATEMENT FOR INK FROM 2018 TO 2019

Years 2018 2019

Net sales 148 000 181 170
Direct cost of sales 81 825 100 526
66 675 80 644
EXPENSES
Sales and Marketing 15 000 18 000
Property utilities 19 000 23 500
Operations 4 700 5 800
Banking 6 300 7 900
Wages and benefits 1 600 1 750
Operating interest - -
Depreciation 1 250 1 250
TOTAL EXPENSES 47 850 58 200
Net income before taxes 18 825 22 394
LESS: Income tax (4 300) (5 115)

NET INCOME 14 525 17 279

Budget sales forecast

MON JAN FEB MAR APR MAY JU JU AU SEP OC NOV DEC TOTA
TH N L G T L
YEA 8500 9500 10000 8000 7000 110 12 140 10000 9500 1200 10267 121767
R1 00 00 00
0
YEA 11000 7800 15000 10150 1138 120 98 130 14000 1455 13380 16440 148500
R2 0 00 00 00 0
YEA 14000 1250 13300 16150 1614 160 17 171 15000 1100 9500 23300 181170
R3 0 0 00 10 80 0
0
TOT 451437
AL

PROJECTED BALANCE SHEET FOR INK FROM 2018 TO 2019

ASSETS STARTING 2018 2019

BALANCE
Fixed Assets 5 000 5 000 5 000
Accumulated depreciation - (1250) (1250)
5 000 3 750 2 500
Current Assets
Cash 10 000 17 632 31 352
Accounts receivable - 5 945 8 000
Other assets 20 000 20 000 20 000
TOTAL ASSETS 35 000 47 327 61 852
OWNER’S EQUITY
Capital 20 000 35 000 35 000
Net profit - 12 327 26 852
Loan from CBZ 15 000 - -
TOTAL LIABILITIES AND
OWNER’S EQUITY 35 000 47 327 61 852
 Milestone Schedule
Some activities need to be carried out to ensure business success. Acquiring of assets,
registration of the company, installation of equipment and assets and renovation of premises

GRANT CHART

Activities Q1 Q2 Q3 Q4
Registration of
company
Renovation of
business sites
Acquiring of assets
and furniture
Installation of
technical equipment
Recruitment of
employees
Commencement of
business

Key
Q1 January to February
Q2 March to May
Q3 June to August
Q4 September to December

APPENDIX
Our business plan was organized and set through the participation of the owner and other
members who had the knowledge of the business operation.

References

Frankwood. D (1982) - Business Accounting

Pitman Publishers, London

Curriculum Vitae of Officers

Llewellyn Mukukura

Personal Details

Surname Mukukura

Name(s) Llewellyn Kudakwashe

Date of birth 18 April 1999

Gender Male

Marital status Single

I D Number 63-2105169 K15

Languages Shona, Ndebele and English

Residential address 10313 Nkulumane 12, Bulawayo

Contact 0719 681 288, [email protected]

Education and Qualification Profile

St. Columba`s High School (2012-2015)

Ordinary level

English B

Mathematics A

Science A

Commerce B

Accounting C

Geography B

Professional Qualifications:

 National Certificate in Art and Design

Experience:

 5 years working as a freelance graphic design

Hobbies:

 Photo manipulation and editing

 Photography
 Socializing and networking
 Art and Drawing

References:

Client

Tony Handireki – 0734 567 001

Filtration Technology

11 Acadia
Harare

Tafadzwa Musamaya

Personal Details

Surname Musamaya

Name(s) Tafadzwa

Date of birth 04 June 1995

Gender Male

Marital status Single

I D Number 63-0456192 G15

Languages Shona and English

Residential address 13603 Nkulumane 12, Bulawayo

Contact 0783 510 051

Education and Qualification Profile

Marondera High School (2008-2011)

Ordinary level

English B

Mathematics A

Science B

Commerce A

Accounting A
Geography C

Advanced Level:

Accounts A

Mathematics B

Business Studies A

Professional Qualifications:

 Higher National Diploma In Business Management

 Full ACCA

Experience:

 2 years working experience at First Mutual Life as Sale Representative

Hobbies:

 Watching football
 Selling

References:

The Headmaster

Marondera High School

P O Box 1297

Marondera

ZIMBABWE