Marketing Coordinator Responsibilities:: To Whom It May Concern

To whom it may concern:
Markets products by developing and implementing marketing and advertising campaigns.

Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows,
maintains databases, and prepares report.
Marketing Coordinator Responsibilities:
 Develop strategic marketing initiatives and activities.

 Implement marketing plans that include print, broadcast and online
content.
 Create branded advertising campaigns, and support the marketing and
design teams by coordinating and collating content.
 Setup tracking systems for marketing campaigns and online activities.
 Conduct market research to identify marketing opportunities and
negotiate media coverage.
 Traffic all advertising efforts to appropriate channels.
 Develop and manage all internal communication systems.
 Create, maintain and strengthen the organization’s overall brand
through all media avenues.
 Organize and streamline service offerings into user-friendly concepts.
 Manage print contractors and other promotional vendors.
 Maintain strict confidentiality of sensitive information.
 Simplify complex data into a user-friendly format such as graphs, charts
and other visual aids for clients and management.
A marketing manager is responsible for managing the promotion and positioning of a

brand or the products and services that a company sells.
Typically marketing managers are employed to attract more customers to buy from the
company and to raise brand awareness through the creation of marketing campaigns.
They’ll also analyse the types of customer that a company wants and how to attract
them, and they’ll figure out ways for the company to better serve the customers they
already have. They’ll also ensure that the company sees a good return on any money
that is invested in marketing activities.
Because a marketing manager job role is so diverse and interesting, depending on the
size of the company, the marketing manager can be responsible for many diverse
activities, such as:
 Website management.
 Social media management.
 Copywriting and content management.
 Data analytics.
 PR and corporate communications.
Collaborating with their head office based in the USA, Chris Vella-Bone, e-commerce
and digital marketing manager for the award-winning garbage disposal
product InSinkErator, plans the digital marketing strategy for the UK and each individual
country in Europe, while managing a small marketing team. “I analyse strategy and
carry out tasks such as content production and working with brand agencies to localise
content aligned with brand guidelines that are set by the head office in America,” he
says.
Much like marketing can cover many different roles within a business, the reverse also
applies. Many other management roles could also incorporate the marketing function.
For example, Carrie Gilbertson, commercial manager for shop-fitting
manufacturers Displaysense, oversees the marketing function for the company but also
has other responsibilities, such as purchasing and recruitment.
“Marketing is a varied role,” states Gilbertson. “You’re constantly seeking new

opportunities for the business to succeed in the marketplace, as well as keeping an eye
on the competition, and making sure the business is at the forefront of the industry. One
minute you could be talking to a web developer and the next minute you could be
discussing strategy with a CEO who may not understand the technical aspects of
marketing, so great communication skills are essential.”
Adding value to the product offering is a core responsibility for Jane McConnell, UK
marketing manager for award-winning Manchester-based augmented and virtual reality
firm EON Reality. “I look after the sales pipeline and partnerships and constantly seek
out new ways to make the product attractive to different industries. My role is expansive
and covers segmentation, social media, promotion, data analytics, content and content
partnerships, and events management. Everything I do is designed to generate more
customers.”
Marketing manager roles and responsibilities
The duties and responsibilities of a marketing manager can vary greatly, depending on
the type of company they work for and what industry they operate in. For example, a
marketing manager who works for a large international e-commerce website may take
on much more responsibility for content management and data analytics than one who
works for local manufacturing or engineering business. However, similarities between
roles will always exist.
Luxury marketing director and former head of marketing for both Harrods and
Selfridges, Mo Mohsenin, explains how the primary functions of a marketing manager
are to bring awareness of the brand or the company to the market, position it well, “and
make sure it’s targeted to the right audience.”
“You need to know the DNA and ethos of the brand or company really well,” he says.
“Sometimes a marketing manager is employed to change the position of a brand or
business, and that brings about its own challenges. They’ll also work hand-in-hand with
PR and sometimes will look after both the marketing and PR functions, as I have done
in some of my previous roles. They’re a central point in the business, so while they may
not set the strategy, it’s up to the marketing manager to bring the strategy to life and to
keep everyone in the business aware of what’s going on. Even in the smallest company
the marketing role works very much in collaboration with the rest of the business and
needs to communicate with everyone from the CEO to the security guards.”
“I’m responsible for creating marketing strategies, ensuring return on investment for
clients, managing junior marketing executives, social media, SEO, Google AdWords,
generating pitches and quoting clients,” explains Samara Stewart, digital marketing
manager for award-winning SEO and creative agency eJigsaw. “I also create loads of
content for our own website and for our clients.”
Marketing manager responsibilities
The most common marketing manager duties include:
 Working with the executive team, such as the marketing director or managing director, to
set the marketing strategy for the business.
 Hiring and managing the performance of a more junior marketing team that can also
include PR and creative staff.
 Researching and analysing market trends and competitors.
 Overseeing marketing campaigns.
 Tracking effectiveness of marketing campaigns and reporting findings to the executive
team.
 Negotiating and liaising with third-party marketing agencies.
 Writing and delivering content and social media plans.
 Looking after the budget of the marketing department and making sure the budget spend
is delivering a return on investment.
 Managing the design and production of promotional materials, such as websites and
brochures.
 Overseeing the company’s attendance at events, such as trade shows, conferences,
and festivals.
“One of my top responsibilities is managing the marketing budget,” says Vella-Bone,

digital marketing manager for InSinkErator. “Everyday a team member comes to me
with ideas that cost money and I need to consider every idea based on its merits and
business case, and look at what we can afford. I also spend a lot of time content
planning and talking to and managing our digital agency to make sure they understand
our business goals. I taught myself how to do web design, so sometimes I’ll do some of
the web development because we manage 13 websites across Europe, so in the
countries where we have a lower investment, I’ll manage these sites myself. It’s an all-
encompassing job!”
2020 was a survival!
Let 2021 be a redemption!

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To whom it may concern:

Markets products by developing and implementing marketing and advertising campaigns.

Marketing Coordinator Responsibilities:

 Develop strategic marketing initiatives and activities.

A marketing manager is responsible for managing the promotion and positioning of a

“Marketing is a varied role,” states Gilbertson. “You’re constantly seeking new

Marketing manager roles and responsibilities

Marketing manager responsibilities

The most common marketing manager duties include:

“One of my top responsibilities is managing the marketing budget,” says Vella-Bone,

2020 was a survival!

Let 2021 be a redemption!

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