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    Chapter 1

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    Luis Washington
    Vittles is a start-up business offering homemade chao fan balls with various sauces in Baguio City. They aim to target the middle to higher income local market and tourists with competitively priced products. Vittles plans to establish a large, regular customer base among local residents and students at the University of the Cordilleras by locating their first stall on campus and distributing flyers. Their initial capital is 1,098,920 Philippine pesos for the first year of operations.

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    Chapter 1

    Uploaded by

    Luis Washington
    33 views2 pages
    Vittles is a start-up business offering homemade chao fan balls with various sauces in Baguio City. They aim to target the middle to higher income local market and tourists with competitively priced products. Vittles plans to establish a large, regular customer base among local residents and students at the University of the Cordilleras by locating their first stall on campus and distributing flyers. Their initial capital is 1,098,920 Philippine pesos for the first year of operations.

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    CHAPTER-1

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    Vittles is a start-up business offering homemade chao fan balls with various sauces in Baguio City. They aim to target the middle to higher income local market and tourists with competitively priced products. Vittles plans to establish a large, regular customer base among local residents and students at the University of the Cordilleras by locating their first stall on campus and distributing flyers. Their initial capital is 1,098,920 Philippine pesos for the first year of operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    33 views2 pages

    Chapter 1

    Uploaded by

    Luis Washington
    Vittles is a start-up business offering homemade chao fan balls with various sauces in Baguio City. They aim to target the middle to higher income local market and tourists with competitively priced products. Vittles plans to establish a large, regular customer base among local residents and students at the University of the Cordilleras by locating their first stall on campus and distributing flyers. Their initial capital is 1,098,920 Philippine pesos for the first year of operations.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    CHAO FAN BALLS

    Garcia, Ethan Matthew M.

    Terte, Vernon F.

    Vivar, Peter Joshua E.

    Washington, Luis D.

    Reyes, Ma. Angielou B.

    Waclin, Nicole Megan C.

    Waggay, Xenia Karina P.

    Sir Michael Salvador Lim


    Vittles is a start-up business, which offers a new taste of snack. Vittles company plans to
    build a strong market position in the town, due to the partners' industry experience and mild
    competitive climate in the area. Vittles aims to offer its products at a competitive price to meet
    the demand of the middle-to higher-income local market area residents and tourists.
    Vittles, a retail establishment therefore came up with an idea of homemade Chao fan
    balls with variety of sauces. Vittles expects to catch the attention and the taste of its customers
    for a healthy food snack product that they offer. They also intend to be active on participating in
    any school fair and other local bazaars.
    Vittles offers a healthy meal in a ball that is made of fresh vegetables and meat with a
    variety of sauces to choose from. Vittles’ stall will always provide ‘ready to eat’ Chao fan ball
    products during business operations to meet its customer’s expectation towards their product and
    in order to satisfy them as well.
    Located in the City of Baguio, food stall industries in Baguio City has recently
    experienced rapid growth. With this, Vittles wants to establish a large regular customer base, and
    will therefore concentrate its business and marketing on residents, which will be the dominant
    target market. This will establish a healthy, consistent revenue base to ensure stability of the
    business. However, there are fast food chains and other stalls that offer fried rice this means that
    there would be a big competition in the market area which is a risk for Vittles which is just
    starting up in its business.
    Vittles is starting up its business therefore the primary objective of it is to garner lots of
    customers with low prices and then use various marketing strategies. Vittles company will first
    focus its marketing to the students of University of the Cordilleras because of its accessible
    location and large number of populations. In a very hectic schedule, students will rarely eat rice
    for it is a disturbance inside the class knowing that there has no break time. Since the company
    will be putting its first ever stall in University of the Cordilleras specifically in the student
    lounge, it is therefore a great strategy of the company to garner sales. Vittles will be printing out
    medium-sized flyers that will be distributed to people that will pass by University of the
    Cordilleras’ that showcase information about its product. The company will also use social
    media to promote the product the company offers and to provide its customers and other people
    necessary information about the company and its product. With these, customers will be
    knowledgeable enough about the company and its product in different ways.
    Initial capitalization for the business is Php P1,098,920.00 good for a one-year expense.
    Expected revenue for a year is Php 2,162,085.00 while total cost of goods sold amounted to
    Php 167,880.00

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