Business Plan
Business Plan
Business Plan
ARJAEHKA
GENERAL MERCHANDISE AND SNACK HUB
March 9, 2021
Narra Ave, Poblacion, Inside of Gaisano Grand Mall, Bayugan
City
Email:[email protected]
Tel #: 09122481657
PRODUCTS AND SERVICES
1.1 PRODUCTS
Coffee, Milk Tea, and Snacks
1.2 SERVICES
Coffee Proposal
Birthday
Personal Delivery
COMPETITION
The restaurant is located near the city and its very catchy place for everyone.
SWOT ANALYSIS
STRENGHTS
2. Affordable Prices
3. Friendly Services
WEAKNESSES
1. Costumer Trouble
OPPORTUNITIES
1. Health conscious trend
THREATS
1. Not to Strong Security
CUSTOMER INFORMATION:
AUDIENCE, PERSONA, AND LIFECYCLE
Arjaehka Hub target is an individual who can easily to talk with about the inquires and other
question
Love his/her
A hardworking person.
A student or not
BACKGROUND
18 to 20 years old
Single
To be more successful
MARKETING OBJECTIVES
An aggressive marketing campaign will aim to increase the visibility
for our products. This will emphasize the customer preference to our general
merchandise/ snacks products that will utilize a number of different venues to
communicate this message all around the city.
Social Media- we will be active on social media platforms, especially
Facebook: to increase awareness and visibility to the community.
Posters- we will be posting posters on the landmarks all around the
Pricing Strategy
The pricing strategy that we will use is introductory pricing strategy
and then when the business starts to gain more costumers and
Operational Strategy
FINANCIAL PLAN
START-UP SUMMARY
INCOME STATEMENT
Monthly For 3 months
Merchandise 20,000
Equipment expense
Advertising expenses 2,500
BALANCE SHEET
Assets
Current assets
Cash 346,050
Inventory 10,500
Total current assets 356,550
Non-current assets
Equipment 10,000
Total assets 366,550
Liabilities
Owner’s equality
Retained earnings 286,550
Ellyssa’s capital 80,000
Total liabilities and owner’s 366,550
equality
SUBMITTED BY:
Ellyssa Flores
Janerose Luminarias
Archielyn Mae Virata
Kayla Shen Dela Torre