Business Plan

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The key takeaways from the business plan are that Arjaehka Hub proposes to sell coffee, milk tea, and snacks while also offering services like coffee delivery and catering for birthdays. It outlines the competition, strengths, weaknesses, opportunities, and threats for the business. Financial projections include startup costs, income statements, and balance sheets.

The business plan proposes that Arjaehka Hub will sell coffee, milk tea, and snacks. It will also offer services like coffee delivery proposals, catering for birthdays, and personal delivery.

The target customer of Arjaehka Hub is described as someone between 18-20 years old, single, a student or non-college graduate, with a household income of 8,000 pesos. They are looking for a place to chill out and are hardworking with dreams of success.

BUSINESS PLAN

ARJAEHKA
GENERAL MERCHANDISE AND SNACK HUB

March 9, 2021
Narra Ave, Poblacion, Inside of Gaisano Grand Mall, Bayugan
City
Email:[email protected]
Tel #: 09122481657
PRODUCTS AND SERVICES
1.1 PRODUCTS
Coffee, Milk Tea, and Snacks

1.2 SERVICES

 Coffee Proposal

 Birthday

 Personal Delivery

RESEARCH AND ANALYSIS

COMPETITION

 The restaurant is located near the city and its very catchy place for everyone.

 Lots of Unique Coffee Shop & Restaurant in the City.

SWOT ANALYSIS
STRENGHTS

1. Neat & Organized

2. Affordable Prices

3. Friendly Services

WEAKNESSES

1. Costumer Trouble

2. Entrance & Exit Ways

3. The Parking Area

OPPORTUNITIES
1. Health conscious trend

2. High exposure location

3. Loyal returning costumers

4. Revitalization of the city

THREATS
1. Not to Strong Security

CUSTOMER INFORMATION:
AUDIENCE, PERSONA, AND LIFECYCLE

Arjaehka Hub target is an individual who can easily to talk with about the inquires and other
question
 Love his/her

 Do everything to discover all the bloody flavors

 A hardworking person.

 A student or not

 Have a loving patient

BACKGROUND
 18 to 20 years old

 Single

 A student or Non College graduate


FINANCES
 Household income 8,000

WHAT SHE’S LOOKING FOR

 A place for chilling out

 A place like home

HOPES AND DREAMS

 To be more successful

 To distribute more branches

 To earn more money

MARKETING OBJECTIVES
An aggressive marketing campaign will aim to increase the visibility
for our products. This will emphasize the customer preference to our general
merchandise/ snacks products that will utilize a number of different venues to
communicate this message all around the city.
 Social Media- we will be active on social media platforms, especially
Facebook: to increase awareness and visibility to the community.
 Posters- we will be posting posters on the landmarks all around the

city so that people may see it.

Pricing Strategy
The pricing strategy that we will use is introductory pricing strategy

and then when the business starts to gain more costumers and

demands I will change it to competition pricing.

Operational Strategy

 We will need 5 employees for the Arjaehka Hub

 The operation for days will Monday to Saturday, 24hrs

FINANCIAL PLAN
START-UP SUMMARY

Expenses Cost For 3 Months


Coffee 3,500 10,500
Utility 4,000 12,000
Packaging 1,500 4,500
Ingredients 2,500 7,500
Wages Expenses 45,000 135,000
Permit and licences 5,000 15,000
TOTAL 61,500 184,500

INCOME STATEMENT
Monthly For 3 months

Sales Revenue 115,350


Interest revenue 15,000

Gain on sales of assets 100,350

Total revenue and gain 5,000

Cost of goods old 3,500

Commission expenses 30,000

Food supplies expenses 61,850

Merchandise 20,000
Equipment expense
Advertising expenses 2,500

Interest expense 5,000

Loss from lawsuit 1,000

Total expenses and 108,000


loses
Net income 15,000

BALANCE SHEET
Assets
Current assets
Cash 346,050
Inventory 10,500
Total current assets 356,550
Non-current assets
Equipment 10,000
Total assets 366,550
Liabilities
Owner’s equality
Retained earnings 286,550
Ellyssa’s capital 80,000
Total liabilities and owner’s 366,550
equality

SUBMITTED BY:
Ellyssa Flores
Janerose Luminarias
Archielyn Mae Virata
Kayla Shen Dela Torre

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