1

Establishment of 3Ey’s & Shan’s Food Stop

Barangay Mabini, Tanauan City, Batangas

A Business Plan Presented to the Faculty of Accountancy, Business and

Management
First Asia Institute of Technology and Humanities
Fidelis Senior High School

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship

By:

Panza, Jayson Melvin J.

Roxas, Jake Harold B.
Sacdalan, Genesis A.
Sarmiento, Jazelei D.
Trajano, Queen Anne M.
Villegas, Giemelia Joy R.

December 2020
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CHAPTER I

GENERAL COMPANY DESCRIPTION

Vision Statement

Loveight Enterprise aims to provide clients the quality of professional services to

attain their needs in today's rapidly changing global market place and they, as well,

demand the highest standards of competency, professionalism, and conduct the business

in the utmost effective manner.

Mission Statement

As the world witnessed the evidence of the coronavirus that led people in a

pandemic health crisis, the business world takes that as an opportunity to develop a new

business. Loveight’s aim is to provide good assistance, convenience and satisfaction to

the business and its lovely customers, enjoying the product prepared with good quality,

taste, and cleanliness. One of the components of Loveight’s secret compassion is that it

provides delicious snacks and drinks yet affordable to the community.

Company Objectives

 Improve the demand for new products of the business through coupons within 30

days.

 Provide graphic designers to gain at least 5% increase in viewers of the

company’s product in social media platforms.

 Acquire new customers through posting or sharing in social media, or individual

selling.
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 Increase 10% of the business sales through social media platforms everyday

within 30 days.

 Increase awareness of the business’s products through advertisements or giving

brochures to customers.

Description of the Service

The business enterprise possesses delicate splashes of cold flavoured milk tea to

satisfy your thirst, blending with a sweet chewy pearl at the bottom. Enjoy it with a juicy

and healthy burger with a crunch of the root vegetable that is light-brown or yellowish

skin and is white or yellow inside. Loveight Enterprise gives the customer the

satisfaction, consistency and convenience from the product itself, thus also delivering joy

and will undoubtedly fill the customer’s temptation to crave for more. Loveight

Enterprise services the customers to twist their taste and blow their minds from the

magnificent performance the enterprise displays.

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CHAPTER II

MARKETING PLAN

MACRO-MARKET ANALYSIS

Political Factor

 Freedom of Press

Anyone should have the power to access information whether it be printed or

electronic media. This opened a path for the enterprise to advance the business through

social media platforms or printed materials. The freedom to apply the enterprise's

marketing strategies through media by means of promoting the product and attract more

customers will greatly be of a huge help not just to the enterprise but also to the business

itself.

 Rule of Law

Some places would not be in the range of delivery due to stricter rules enforced

by the government on behalf of the pandemic. This closed a path for the enterprise to

advertise and promote the product to certain places due to quarantine implementations.

On the bright side, it also enabled the enterprise to maximize their marketing strategies

and increase the awareness of the product to places that are in range.
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Economic Factor

 Level of Consumer’s Disposable Income

Knowing the purchasing power of the customers is significant when it comes to

business. Loveight Enterprise ensures that the products are good quality, yet affordable to

the customers whether they are teenagers or adults. Adults' source of income comes from

their salary at work and the teenager's income can either be from their parents, part-time

job, or school. Anyone can unhesitatingly buy the products due to its cheap price. There

were customers who already thought that the products sold are cheap, yet satisfying to

their taste. The enterprise will ensure to maintain the customers' interest all the while

advertising the product.

 Price Fluctuation

Businesses seem to be booming in this time of the year. Number of online sellers

and online businesses have increased drastically, thus more competitors have arisen. We

Are Social has revealed that 64% of Filipino internet users' time are now spent on social

media platforms, with 23% focused their activity in online selling or business. Prices of

Loveight's products are often altered to maintain the customer's interest and also searches

for a way to attract more as compensation.

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Socio-cultural Factor

 Education Level

Quite a few consumers purchased the same product simply because it fits their

taste, closing the doors of other flavors. It doesn't indicate that the other products are

below their standards in quality. Although the effect is unexceptional, the enterprise gains

experience and their level of knowledge is expanded in handling similar problems.

Additionally, Loveight Enterprise’s educational level ensures quality service to customers

and guarantees the sales of other products through their strategies.

 Buying Habits

The probable reason behind the demand of the same product is due to trends, lack of

dissatisfaction, or the other products did not reach the customer’s standards. Customers

who tend to buy the exact products will close the opportunity to explore others. The

enterprise perceives this as an opportunity to increase sales through price increase. The

increase of the products’ costs might also lead to customers trying other feats that fits

their purchasing power and thus, increasing the sales.

Technological Factor

 Access to Newest Technology

Nowadays, when society is facing a health crisis and isolation situation, technology

becomes even more significant in terms of marketing. Loveight Enterprise has the

capacity to promote and sell products via social media platforms given the circumstances.

This also affects both the consumers and the business enterprise since non-direct
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communication or interaction is applied when customers order. Loveight Enterprise took

advantage in this matter since social media platforms are now flooding with potential

customers.

 Research and Development

With regards to the business, the business enterprise provides all the benefits that

the business partner can receive. Likewise, providing graphic designs such as flyers and

brochures is one marketing strategy the enterprise have in their hands to capture the

customers’ attention and easily engage in deals or agreements to order. The business

enterprise continues developing new services or products, or improving existing ones.

Additionally, within a certain time span, new products would be developed to maintain

and grasp more interest, and as a way to increase sales.

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MICRO MARKET ANALYSIS

ETO AY LAGING NEXT PAGE NA, HINDI KATABI NG TECHNOLOGICAL

FACTORS

Customer Segmentation

Primary Target Market

It is the nature of the business or industry a business covets the most or feels

is most likely to be the purchaser of its service.

Geographic

 Country: Philippines

 Region: IV-A (CALABARZON) – Focusing in places in Batangas

Demographic

 Nature of the Client’s Business:

 Form of Ownership:

 Physical Location of Client’s Business:

 Cyber Location of Client’s Business:

 Target Customers:

Secondary Target Market

It is the next market that most appeals to the company.

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Competitive Analysis

The business world is big after all, indicating that businesses are bound to have

competitors as a challenge. Of course, when competitors have emerged, taking a blind

eye would give them an advantage and emerge victorious. To refrain this from

happening, the marketing firm’s objective is to analyse and compare the strengths and

weaknesses of the competitors to their own. Five competitors were found by Loveight

Enterprise in which three of them is seen to be of a challenge.

Eporia Marketing Company, RJJIL Marketing Firm, and A² Food Corner are the direct

competitors due to their products having similarities with Loveight Enterprise which are

burgers, pica-picas, and milk teas. The remaining two, Dream Casters and Marketech De

Servicio are both indirect competitors since the products have little similarities but targets

the same customer group.

Table 1. Competitors

Competitors
Name of the Business Classification
Maketech De Servicio Indirect Competitor
Dream Casters Indirect Competitor
Eporia Marketing Company Direct Competitor
RJJIL Marketing Firm Direct Competitor
A² Food Corner Direct Competitor

Under classification you will identify whether it is direct or indirect

competitor.

SWOT ANALYSIS
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Strengths

Enumerate at least FIVE strengths.

Describe what an organization excels at and separates it from the

competition; a strong brand, loyal customer base, a strong balance sheet, unique

technology.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.) Just follow the format.

1. Strategic Location

FAITH Community is situated along the highway, and is also where the

entrepreneurs spend most of their time of the week studying. This is a strategic location

because this is also where the entrepreneurs spend their weekdays studying, hence

opening lots of opportunities to endorse and sell products to their fellow students. The

location is also a child-friendly place, so safety and security of the entrepreneurs will not

be an issue.

2. Attractive, Effective and Innovative Product

Suloy Pencils offer a variety of seeds, are very attractive and has augmented

benefits such as availing multiple seeds at a price lower to that when it is availed single.

It is non-toxic and very environment-friendly, which makes it sellable, safe and appealing

to all genders and ages. Anyone who cares for the environment they live in will surely be

tempted to avail at least a Suloy Pencil, try it at home, and get addicted to how easy it is

to write with a pencil that promises a new life at the end of its usage.

Weaknesses
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Enumerate at least THREE weaknesses.

Stops an organization from performing at its optimum level. They are areas

where the business needs to improve to remain competitive: high level of debt, an

inadequate supply chain or lack of capital.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.) Just follow the format.

1. Packaging too simple

To maintain an eco-friendly product, the entrepreneurs chose to have a very

simple packaging which may not be that appealing to customers. The smartest consumers

will understand, though. The enterprise has always emphasized their minimalist nature, in

purpose of protecting and preserving the environment.

2. Less Chance to Promote

Suloy Pencils and its benefits are easy to communicate to customers, but there is

little to no opportunity to do that during class hours in FAITH. However, the

entrepreneurs can still promote online.

Opportunities

Enumerate at least FIVE opportunities.

Refer to favorable external factors that an organization can use to give it a

competitive advantage.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.) Just follow the format.
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1. Educated Customers

The target market mostly consist of educated people who are aware of the current

environmental issues the product hopes to solve. Even if not aware yet, these consumers

might be teachable enough for the entrepreneurs’ advocacies. Because they most likely

have little background regarding the Plantable Pencils, it will be easy to communicate the

definition, benefits and distinct strengths of the product to the customers.

2. Emerging need for the product

The current alarm brought by mass media is in favor of the product’s necessity.

People are easily convinced by global and local news especially if it is said to affect their

own and their loved one’s future. Moreover, because the product is still not available to

the public market, it will be a great opportunity to start small within schools. The

emerging need for the product can be a great marketing tool to the entrepreneurs as well.

Threats

1. Numerous Direct Competitors

The products of competitors being food which is common and similar is a threat to

the firm. Especially when both firms are selling the exact product the customers’ yearn

for. Chances of losing or customers who focused their interest to others might rise if not

taken care of. This will lead to a battle of wits through marketing strategies to regain the

customers’ loyalty.

2. Numerous Indirect Competitors

Due to food being one of the common necessities of people, countless food

businesses have been established whether online or not. The customers may just visit
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other businesses if left unsatisfied. To prevent this is to ask for the customer’s feedback

on the product as a way to search for improvements and maintain customer loyalty.

3. Online Connectivity

Since the firm’s customers mostly comes from social media platforms, it is essential

to reply to the customer’s messages, questions, and orders. But due to online connectivity

and sudden low-signals, not all customers will be replied to and thus might lead to

customers leaving a negative feedback and potentially lose future customers.

MARKETING MIX

ETO AY LAGING NEXT PAGE NA, HINDI KATABI NG SWOT

PRODUCT

Level 1: Core Benefits of the Service

These are the major factors why a customer buys a product or avails of a

service.

Level 2: Physical Characteristics of the Service

Level 3: Augmented Benefits of the Service

These are only additional benefits.

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PLACE

Physical Location

Forecast na physical location ng business firm, it may be a commercial space

or an actual building. Add reason why did you choose that place to be the location of

your business based on the following criteria:

 Area's Population

 Foot Traffic

 People's Common Paths

 Customer's Buying Behavior

 Customer's Preferences for the Location

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.) Just follow the format.

The proponents think that FAITH Colleges is a strategic location based on the

following criteria:

 Area’s Population: FAITH holds approximately 5000 people, including students

and staff.

 Foot Traffic: Foot traffic is heavy on the pathways to Space Lounge and FCS

cafeteria during recess; moderate in Hallways in Mabini Building and Nuspace

Center during breaktime and light during class hours; light in the pedestrian lane

between Mabini Building and Nuspace; and light along the Tempus Path in front

of NSC.
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 People’s Common Path: Primary target market commonly walk on the hallways

of Mabini Building, FCS building and Nuspace Center, Mabini Building Lobby,

Chess Plaza, and canteens.

Cyber Location

Actual social media platform/s that you used to reach your consumers.

Mention how relevant cyber location is to the business. NOT PERTAINING SA

SOCIAL MEDIA PLATFORM NG BUSINESS PARTNER!

PRICE

Wait for your teacher’s explanations regarding this. Use the table for the
format of service costing.

Table (number). Service Costing

Cost of Promotion
Promotions Duration Cost
Facebook Page For 1 year 0
Twitter For 1 year 0
Instagram For 1 year 0
TOTAL PHP 430

PROMOTION

Use different promotional tools like Advertising, Sales Promotion and Public

Relatios.

PEOPLE

Discuss here the different positions of the members in the organization.

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EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.)

The General Manager Ms. Laira C. Lunar monitors overall management

operations and makes the key decisions for the enterprise after consulting her fellow

student entrepreneurs. The Sales and Marketing Manager Mr. Kyle Mabilangan is

assigned to improving the sales of the enterprise and building the image of the product.

Operations Manager Mr. Crisnino Helera is assigned to analyze and improve

organizational processes through improving quality, productivity and efficiency. The

Financial Officers Ms. Elaisha Maranan and Alex Padilla are responsible for the small

enterprise daily accounting and financial management. Lastly, Researcher Ms. Leslie

Macalindong manages the systematic analysis and testing of the entrepreneurs’ new ideas

regarding the product’s development.

PHYSICAL EVIDENCE

Describe the forecast building, focus on the servicescape of the marketing

firm’s physical location (e.g, ambiance, color ng bldg, interior design, etc.)

Add blueprint for the forecast plan of the office of the business.

Add here the logo of the enterprise and its explanation.

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Figure ___. Logo of the Enterprise

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.)

The proponents came up with a bulb-shaped logo attached with black lines at the

edges and a Philippine flag background with a spoon and fork in the centre that highly

represents the proponent’s entity – "EntrePinoy Enterprise."

The style of the logo has its prescribed meaning. First, the proponents decided to

make a bulb-shaped logo which symbolizes intelligence and serves as light and

inspiration to the other young Filipino entrepreneurs in this generations which enlighten

them to be one of the next successful entrepreneurs in the country. Furthermore, the

lower part of the logo emphasizes the first letter of the word "Entrepreneur" which is

letter E and the upper part of emphasizes the first letter P of the word "Pinoy". The

business name was portrayed when these two capital letters are combined. The

proponents decided to use Philippine Flag for the background of the bulb which

symbolizes their Nationality and “Pinoy Pride” since they were offering one of the classic

native delicacies in their country. Second, the spoon symbolizes the satisfaction and the

fulfilment of every customer towards the product offered by the Enterprise while the fork

symbolizes on how the proponents grab and stab the opportunities to make the business

successful. As you can see, it looks like an equal sign which definitely means that the

Enterprise was giving a fair value or benefits and equal opportunities for their customers
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and other members of the said Enterprise. Next, the black color and infinite black lines at

the edges represents strengths and power of the enterprise that no matter how hard the

challenges and problems they will face in this journey, they are able to overcome it.

Additionally, the white background represents the positive attitude and vision of the

proponents towards their business. It also symbolizes the purity, goodness, and softness

of the product, cleanliness of every work, and the perfection of bringing satisfaction to

everyone. Lastly, the font style of the word "EntrePinoy" symbolizes the classicality of

every product that comes with different twist like every curves and twisted edges of its

font style. The proponents choose this font for the word "Enterprise" because it is more

visible than the other font style with its simplicity and strong design which is bold that

means bravery. Also, it can easily capture the attention of the customers.

CHAPTER III

OPERATIONAL PLAN

Service Blueprint
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MARKETING
CUSTOMERS FIRM
BUSINESS PARTNER

Explanation of the diagram above, apply your own process of doing business.

Manpower Requirement

You will discuss here the personnel who will be receive an allowance or

salary by the enterprise. Follow the table format below.

Table (number) Manpower Requirements

Position Duties Allowance (per

month)
Production Preparation of P 500.00
ingredients and
producing Cheebols.
Sales Explanation of the P 500.00
product to the
customer and seller
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Quality Control Requirements

Using SERVQAL Model applied on your business, identify the following:

Reliability

Responsiveness

Customer satisfaction

Services quality

Tangibles

Assurance

Sympathy

CHAPTER IV

ORGANIZATIONAL PLAN
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Organization Chart

JEFFREY INOFRE
General Manager

JESELLE KYLA LESTER

BARRION AUSTRIA JOHN JENNUEL COMIA
Purchasing Finance DIMAALA BARRION Marketing
Manager Manager Accounting Marketing and Research
Manager Manager Manager

Edit the names and job titles but FOLLOW the format!

Job Description

Discuss here the detailed description of each job titles in your organization

chart.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.)

General Manager

The secret of every business on achieving its peak is the function of General

Manager that is highly exposed in monitoring the daily works in every activity inside and

outside the firm. Mr. Jay Sy is in charge on the creation and implementation of strategy

designed to management system in all departments and keeps track the essential data for

the development of strategic plans, fields operations and align its corporate staff to obtain

organizational goals and objectives. He anthologizes reports on the routines and progress
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of work and other certain issues that the enterprise will face. On the other hand, he

oversees overall procurement of quantity and quality of output by establishing and

enforcing enterprise's standard so that they will highly achieved the consumers and

markets expectation. At the same time, he supervises the effective marketing program

and the financial stability or functions of the entity. As a small business, he's assigned in

testing the succeeding rate of the firm in every single activity that will perform and

accomplish by employing good decision making.

Production Manager

To ensure the reliability and efficient manufacturing of product by following

definite procedures and process, the Production Manager is accountable for that. Ms.

Laira Cabral is tasked to organize production schedules, safety of equipment to be used

and resource requirements by maintaining raw materials high quality and achieve the man

power requirements. Her work really matters and needed to be monitored to determine

quality control standards, inventory management system and ensure that the health and

safety regulations are performed during the production. Furthermore, forecasting the

requirements of production, improving the productivity level of the workers and making

most cost effective utilization of the available sources is her work in order to achieve the

production target of the firm.

Finance Manager

The role and obligation of this position involves controlling all the financial

matters and status relating to the enterprise. This person is responsible in the evaluation,

disclosure and management of money that the business performed in a given period of

time. Additionally, Ms. Lyka Siman is the one who operates financial system and
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compiles the firm’s preparation of financial reports that summarize and forecast the

enterprise’s budget, financial position and income statement and analyze other future

earnings and expenses. Also, this person is liable on evaluating the cases to increase

profit and reduce the product's cost and planning the profit's distribution. Therefore, she

governs to improve the profitability and provides economic stability of the business and

is crucial for the business to be stable and successful.

Marketing Manager

Most aspect of the enterprise relies on the successful marketing. Ms. Vina Coral

is in charge on controlling different marketing program to introduce and give brand

awareness on product or service that is offered to the market to lead the company and

step up in customer relationship stages by using different marketing strategy tools. This

person function is to conceptualize and expand marketing plans and policies that is in line

on the goals and objectives of the firm. She also identifies marketing research and

different factors such as market and customer preferences to conduct effective marketing

activities. Implementing creative promotional campaigns probably advertisements,

having its report, preparing a meeting for the market improvement and tracing every data

sales is her duty.

Legal Form of Ownership

Discuss the form of ownership which is partnership. Cite some advantages of

using partnership as form of ownership.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.)

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EntrePinoy Enterprise will exploit general partnership as the form of business

organization in the view of the fact that the entrepreneurs have an equal authority and are

active part of the entity’s management by contributing same knowledge, experience and

expertise. According to general partnership contract, the entrepreneurs are jointly binding

themselves to share money and properties especially assets to a common fund with the

intention of dividing the profits. The general partners have an agency power that explains

any partner can control the business and if one of the partners will not operate and

manage the firm, the other partner can supervise other task and duty. Furthermore, all

partners are liable for all the debts and obligation acquired in the business and the

distribution of losses or profits will be allocated equally among the partners. The

following are the advantages of the proponents on utilizing and selecting this form of

ownership:

 Easy to establish. The enterprise was composed of four people so that it was easy

to start and penetrate to the market due to low startup cost.

 Easy to raise capital. Money that is needed by the firm was easily available and

contributed which will consent to better flexibility and more potential for

growth. 

 Shared responsibility. Given that the business form was general partnership, all

proponents are accountable in all aspect on the supervision and running the firm;

they support each other and perform collaborative efforts that make way for

brainstorming opportunities.
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 Decision making. There is a power on allotment of decision, more partners

means more knowledge and expertise can picked from business idea and solve

problem that the business encounters.

 Partnerships do not pay income tax. The income that will be earned by the firm

will directly acquire through the partners’ personal tax returns.

Personnel Policies

Present here the rules and regulations of the organization. Give at least 10

personnel policies.

EXAMPLE: (DO NOT COPY OR REPHRASE THE EXAMPLES! AUTOMATIC

ZERO, ONCE YOU ARE CAUGHT PLAGIARIZING.)

 The co-owners include all the members of the enterprise, and shall be referred to

as entrepreneurs.

 The entrepreneurs shall comply with all tasks and attend all meetings unless

excused with a valid reasons. Otherwise, they will have to face the following

consequences: A fee of Php20.00 on the first warning of tardiness; Php40.00 on

the second; and fifty percent deduction on the peer evaluation on the third

warning. The proceeds of the policy shall go to the augmented benefit fund of the

enterprise.

 The entrepreneurs must be customer friendly in order to get the customers'

loyalty.

 In case of becoming a stabilized business in the future, the entrepreneurs turned

employers shall require good oral and written communication skills, self-
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motivation, commercial awareness, initiative and the ability to work as a team in

their potential employees.

 Employees should have in-depth knowledge on Suloy Pencils, thus the employers

will require quarterly assessment and an annual performance review.

 These employees shall be granted a 5% raise in income for every three

consecutive months they surpass the quota.

 For every 20% monthly increase in sales, 10% of the increase shall be added to

the contingency fund.

 The attendance and performance of employees shall be used as basis of

termination, but only after they are issued three warnings due to misbehavior or

violation of policies.

 Employees shall be treated properly and shall be entitled their rights as

employees. At the same time, they are expected to abide by the policies of the

Enterprise.

 In case the enterprise suffers from a loss, the contingency fund shall be used to

pay the employees their rightful income.

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CHAPTER V

FINANCIAL PLAN

Start-Up Expense and Capitalization

Source of Funds