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    Topic Proposal: Group-2

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    ERICKA GRACE DA SILVA
    The document proposes three research topics on perceptions of Grade 12 ABM students at FAITH Fidelis Senior High School for the school year 2021-2022. The first topic examines students' perspectives on the growing e-business platform. The second explores students' views on using influencers for product endorsements. The third assesses students' perceptions of the effectiveness of using Facebook for business advertising. All three topics will utilize a phenomenological qualitative research approach involving interviews to understand students' experiences and perspectives on the issues.

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    Topic Proposal: Group-2

    Uploaded by

    ERICKA GRACE DA SILVA
    303 views15 pages
    The document proposes three research topics on perceptions of Grade 12 ABM students at FAITH Fidelis Senior High School for the school year 2021-2022. The first topic examines students' perspectives on the growing e-business platform. The second explores students' views on using influencers for product endorsements. The third assesses students' perceptions of the effectiveness of using Facebook for business advertising. All three topics will utilize a phenomenological qualitative research approach involving interviews to understand students' experiences and perspectives on the issues.

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    Group-2

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    The document proposes three research topics on perceptions of Grade 12 ABM students at FAITH Fidelis Senior High School for the school year 2021-2022. The first topic examines students' perspectives on the growing e-business platform. The second explores students' views on using influencers for product endorsements. The third assesses students' perceptions of the effectiveness of using Facebook for business advertising. All three topics will utilize a phenomenological qualitative research approach involving interviews to understand students' experiences and perspectives on the issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    303 views15 pages

    Topic Proposal: Group-2

    Uploaded by

    ERICKA GRACE DA SILVA
    The document proposes three research topics on perceptions of Grade 12 ABM students at FAITH Fidelis Senior High School for the school year 2021-2022. The first topic examines students' perspectives on the growing e-business platform. The second explores students' views on using influencers for product endorsements. The third assesses students' perceptions of the effectiveness of using Facebook for business advertising. All three topics will utilize a phenomenological qualitative research approach involving interviews to understand students' experiences and perspectives on the issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Topic Proposal

    GROUP-2
    Leader: Holgado, Jane Evan Llanes
    Members:
    Batas, Julliah M.
    Bernales, Katrina R.
    Da Silva, Ericka Grace T.
    Faderanga, Gladys L.
    Gumapac, Nicole F.
    Napiza, Dhezamine
    1 Perception of Grade 12 ABM Students
    on the Growing Platform of E-business
    at FAITH Fidelis Senior High School,
    S.Y. 2021-2022
    General Problem
    The research aims to discover the different perceptions towards the
    growing platform of e-business of Grade 12 ABM students at FAITH Fidelis
    Senior High School, S.Y. 2021-2022.
    Specifically, it seeks to answer the following questions:
    1. What is the perspective of ABM students about the growing platform of e-
    business?
    2. How does the e-business platform help/benefit ABM students?
    3. What are the experiences of the ABM students on the growing e-business
    platform?
    4. How would the students describe the development of using online platforms
    in businesses?
    Research Methodology

    This section discussed the procedure utilized by the


    researchers to conduct the study. It included the
    research design used, the sampling method applied, the
    data gathering procedure, and the type of qualitative
    data analysis employed.
    Design
    This study utilized a qualitative research method to assess the perspective of Grade 12
    ABM students on the growing platform of e-business. Specifically, this qualitative study was
    supported by the use of a phenomenological research approach, in which the researchers
    presented the views of the respondents involved in the study. According to Fuster, D. (2019),
    phenomenology is based on the study of life experiences, in relation to an event, from the
    perspectives of the subject. The main objective of phenomenological approach is to explore a
    phenomenon as it is witnessed and perceived by the participants (Guilbeau, 2014). Thus, this
    study used this research approach to gather data in regards with the growing platform of e-
    business as the respondents have their own observations or perceptions in the said
    phenomenon. Additionally, there are various methods that can be used to conduct
    phenomenological research approach, including interviews, conversations, and participant
    observation (Lester, n.d).
    2 The Perspective of Grade 12 ABM
    Students in Using Influencers for
    Endorsement at FAITH Fidelis Senior
    High, S.Y. 2021-2022
    General Problem

    The research aims to understand the perspective on how influencers affect a business and the
    consumers in purchasing products of Grade 12 ABM students at FAITH Fidelis Senior High
    School, S.Y 2021-2022.
    Specifically, it seeks to answer the following questions:
    1. How would the students describe their experiences of businesses using influencers as an
    endorser of their products?
    2. What are the opinions of the Grade 12 ABM students in regards with the use of influencers for
    endorsement?
    3. What are the characteristics or qualities of an endorser do the ABM students look for in
    product promotion?
    4. What are the perspectives of the Grade 12 ABM students on the effectiveness and
    persuasiveness of influencers in product promotion?
    Research Methodology

    This section discussed the procedure utilized by the


    researchers to conduct the study. It included the
    research design used, the sampling method applied, the
    data gathering procedure, and the type of qualitative
    data analysis employed.
    Design
    This study utilized a qualitative research method to assess the understanding of the Grade 12
    ABM students at FAITH Fidelis Senior High School towards the effectiveness of using
    influencers to advertise a business. Specifically, this qualitative study was supported by the use of
    a phenomenological research approach, in which the researchers presented the views of the
    respondents involved in the study. According to Fuster, D. (2019), phenomenology is based on
    the study of life experiences, in relation to an event, from the perspectives of the subject. The
    main objective of phenomenological approach is to explore a phenomenon as it is witnessed and
    perceived by the participants (Guilbeau, 2014). Thus, this study used this research approach to
    gather data in regards with the effectiveness of using influencers in advertising a business as the
    respondents have their own observations or perceptions in the said phenomenon. Additionally,
    there are various method that can be used to conduct phenomenological research approach,
    including interviews, conversations, and participant observation (Lester, n.d).
    Perception of Grade 12 ABM Students
    3
    regarding the Effectiveness of Using
    Facebook as a Platform for Advertising
    a Business at FAITH Fidelis Senior High
    School, S.Y. 2021-2022
    General Problem

    The research aims to explore the perception towards the effectiveness of


    using Facebook to advertise a business of the Grade 12 ABM students at FAITH
    Fidelis Senior High School, S.Y. 2021-2022.
    Specifically, it seeks to answer the following questions:
    1. How would the respondents describe the effectiveness of using Facebook in
    advertising a business?
    2. How do the respondents react to the advertisements seen on Facebook?
    3. What makes Facebook the most effective platform to advertise a business?
    Research Methodology

    This section discussed the procedure utilized by the


    researchers to conduct the study. It included the
    research design used, the sampling method applied, the
    data gathering procedure, and the type of qualitative
    data analysis employed.
    Design

    This study utilized a qualitative research method to assess the effectiveness of using
    Facebook in advertising a business. Specifically, this qualitative study was supported by the use
    of a phenomenological research approach, in which the researchers presented the views of the
    respondents involved in the study. According to Fuster, D. (2019), phenomenology is based on
    the study of life experiences, in relation to an event, from the perspectives of the subject. The
    main objective of phenomenological approach is to explore a phenomenon as it is witnessed and
    perceived by the participants (Guilbeau, 2014). Thus, this study used this research approach to
    gather data in regards with the effectiveness of using Facebook in advertising a business as the
    respondents have their own observations or perceptions in the said phenomenon. Additionally,
    there are various methods that can be used to conduct phenomenological research approach,
    including interviews, conversations, and participant observation (Lester, n.d).
    References:

    • Fuster, D. (2019). Qualitative Research: Hermeneutical Phenomenological Method.


    Retrieved 2021, from
    https://files.eric.ed.gov/fulltext/EJ1212514.pdf?fbclid=IwAR1Dt-l9-wn4a6mfoC0-qsN
    LPO4TpwuXva0SQQ9h244Anaula3D1ThKwdqI

    • Guilbeau, C. (2014). Phenomenology. Retrieved 2021, from


    https://udallas.edu/udjs/departments/psychology/2014-2015/phenonmenology.php

    • Lester, S. (n.d.). An introduction to phenomenological research, Retrieved 2021, from


    https://www.rgs.org/CMSPages/GetFile.aspx?nodeguid=7ad9b8d4-6a93-4269-94d2-58
    5983364b51&lang=en-GB&fbclid=IwAR1DezWJ_IseW1Qt2UnHSbldrsKFwTtevAZP
    lRQNU8kGpeHZiijg2LqtlOA
    THANK
    YOU !

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