Lot at First Site: South Philippines Adventist College Camanchilles, Matamao, Davao Del Sur

SOUTH PHILIPPINES ADVENTIST COLLEGE
CAMANCHILLES, MATAMAO, DAVAO DEL SUR
LOT AT FIRST SITE

(E-COMMERCE BUSINESS PROPOSAL)
Submitted to:
Mrs. Annalyn O. Bacolod
Submitted by:
Arnel Kian Durango
Joshua Balani
Giza lahoylahoy
Jonabeth Fruta
Kyle Ire Plasabas
Arly Torres
Japheth Ofeciar
Regine Lumen
Ryan Adorno
Executive Summary
Lot at first site is a web based e-commerce business that focuses on creating an online
community where sellers and buyers of land, commercial and residential space could interact.
Lot at first site introduces an avenue to sellers to market their lot for sale to potential
buyers. The website’s main goal is to help buyers and sellers perform a secure and trustworthy
business transaction. To assure buyers of the legitimacy of the seller and the land space they are
offering, specific details about the lot are displayed in the website which includes the cost, land
area, address, access road map, and a brief description. Besides, sellers’ information (Name, age,
& Quick Contact number) and profile are attached to every space posted for sale. Lot at first site
ensures customers and sellers the legibility, reliability and security of their interest.
The difference between the lot at first site and other similar business e-commerce website
is that Lot at first site is focused only in Davao Region, Philippines. The target customers are
professional and retiring people, who wish to invest their hard-earned money for a land space
that is intended for residential, business or agricultural purposes. Further, Lot at first site aims to
advertise through referral emails, blogs, social media pages to reach the desired customer and
sellers. Lot at first site can gain revenue through subscription and listing fee.
Keys to Success
 An accessible website that is convenient and easy to use
 Establish a good relationship between customers and seller by attending to their queries,
comments and suggestions.
 Advertising the website to the public through social media ads, emails, blogs and local
posters
 Does regular website update to make it fast, reliable and efficient
Mission
Lot at first site is committed to a mission of providing platform where secure business
transaction of land, commercial and residential space between sellers and buyers are made easy
and fast, to help them earn from, acquire or utilize land investments according to their intents.
Company Summary
Lot at First Site is a web-based marketplace that connects developers, real estate agents,
and private owners to property buyers and seekers. It occupies an office in Digos City, Davao del
Sur thus opening a real-time querying response system for buyer and sellers of properties. It
empowers the chances of business transaction through offering legit and reliable listings of real
estates with their corresponding genuine brokers, agents and sellers.
The company targets realtors, brokers and private property owners who are capable of
doing real estate business transactions to enlist their properties open for sale and rent to the
website. The company aims to expand its scope and marketability through creating and hosting
social media pages and video content advertisements. It purposely wants to create a perfect
marketplace for real estate where sellers/agents can interact with their prospect buyers easily.
Company Ownership
Arnel Kian Durango, Joshua Balani, Giza lahoylahoy, Jonabeth Fruta, Kyle Ire Plasabas,
Arly Kurt Torres, Japheth Ofeciar, Regine Lumen, Ryan Adorno are the owners of lot at first
site.
Revenue Model
Lot at First Site will earn its revenues through subscription and listing fees. Users are
encouraged to pay a subscription fee of 3,500.00 for three months or they can pay 5, 000 per for
6 months. Another source of revenue is listing fee where sellers can post only one ad in a month.
Then we are able to post their properties to the website after it has been verified.
 Chance for a Seller Badge - indication of seller reliability. The seller badge displays
information about the seller; about how long they’ve been signed up as a seller,
credentials, and customer ratings and sold land spaces.
Payment System: through visa card and smart billing (converting load to money).
Market Analysis Summary

Lot @ First Site will be concentrating on a variety of market segments. This will be the
realtors, brokers, agents, private property owners and individuals seeking to buy, sell or rent a
real estate.
Davao del Sur as our target market with its vast land area attracts investors potentially.
According to Philippine Statistics Authority, Davao Region is the second fastest growing
economy in the Philippines. From property development to infrastructure-building, Mindanao
emerges as one of the most anticipated rising economies in the Philippines.
The internet is an accessible market place for our target customers. Philippines is ranked
number one in terms of social media use, averaging 10 hours and 2minutes daily. In addition,
Overseas Filipino Workers have also started to migrate online in their search for house and lot
and other real estate ventures. Since the big part of our population are internet users, real estate
brokers much like other sales roles, now must make use of these trends to their advantage. The
internet is an accessible tool for their target market. Our site provides a platform that real estate
brokers and consumers can transact easily.
Market Segmentation
Davao Del Sur is in south-eastern Mindanao. It is bounded on the north by Davao
Province. Geographically, Davao City is in Davao Del Sur. Davao Del Sur covers a total area of
2,163.98 square kilometres (835.52 sq. mi) occupying the south-western section of the Davao
Region in Mindanao. It is for anyone who wants to build a real estate investment, to build a
home, a business, a resort or anything they desire, Davao Del Sur is a good spot to start up their
plan. Lot at first site will serve as business platform website for transaction of land sale and
purchase between sellers and buyers.
Lot at first site is intended for users who are 18 years of age and older. Under the age of
18, are not permitted to submit any personal information at lot at first site. This will help the
transaction more legal and not contrary to the law which will avoid any issues.
Strategy and Implementation Summary

1. The Lot at first will use social media pages (Facebook, YouTube, Instagram) and blogs for
online advertisements and promotions. Local marketing strategies include posters to populous
areas in Davao Del Sur, for premium listings and website promotions.
2. The website openly accepts reviews and comments about the experience of the buyers and
users in using the site for real estate transactions. The reviews, comments and ratings are posted
in the website to develop trust and relationships between realtors, buyers and the company.
Competitive edge
Lot at first site offers specific categories, the commercial, residential, and open space. We
also have features like; specifying budget for buyers, providing land measurement (length and
width), rent/lease, sale, and instalment. We have an affordable subscription fee with the amount
of 3,500 for three months and 5,500 for six months. This subscription is meant for sellers/brokers
who want to post multiple advertisements. Another option is that we also offer listing fee with
the amount of 1,000 but they can only post once a month, this is to those who can’t afford to
subscribe and they only want to post one advertisement. And we will give “seller badge” for that
seller/s that have high ratings and good feedbacks which means he/she is reliable to what he/she
sells. This will give them special feature in our site that will make them more visible to buyers.
Personnel Plan:
 Operation Manager – Arnel Durango & Giza Lahoylahoy
 Marketing – Ryan Adorno, Joshua Balani, Arly Kurt Torres
 Order Processor/Website Manager – Kyle Plasabas & Japheth Ofeciar
 Processing Staff (2) - Regine Lumen & Jonabeth Fruta

Lot at First Site: South Philippines Adventist College Camanchilles, Matamao, Davao Del Sur

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SOUTH PHILIPPINES ADVENTIST COLLEGE

CAMANCHILLES, MATAMAO, DAVAO DEL SUR

LOT AT FIRST SITE

Market Analysis Summary

Strategy and Implementation Summary

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