ISO 9001:2015 CERTIFIED

MODULE
IN SUSTAINABLE TOURISM

Module 1
SUSTAINABLE TOURISM
DEVELOPMENT

NAME OF STUDENT

PROGRAM

YEAR / SECTION

NORMAN S. ANDALES, MPM

#WowBiPSU
 OVERVIEW OF THE MODULE

PURPOSE OF THE MODULE

Thismmodule emphasizes on importance

emphasizes the the concepts and functions of
of sustainable
destination
tourism. management and organization.

The
Thisaim of sustainable
module tourism
is designed is to increase
to explore the benefits
destination and to
management
and marketing
reduce the negativeapproach
impacts to tourism,
caused and focuses
by tourism on the planning
for destinations. of
This can
be destination
achieved by experiences, andenvironments,
protecting natural the management of natural
wildlife and sustainable
resources when developing and managing tourism activities destination
destinations . Discusses the theories and concepts of
management with comprehensive approach that emphasizes
planning, development, and marketing a destination.

TITLE AND DESCRIPTION

TPC 3210- SUSTAINABLE TOURISM

TMPE 314 - Destination Management and Marketing
Students will have a broad understanding of environmental issues and their impact upon the
tourism industry, therefore the subject areas such as pollution, waste management and biodiversity
This course takes a destination management and marketing
will be a primary focus. Awareness and the understanding of the implications of tourism impacts,
approach to tourism,
especially on socio-cultural and focuses
and environmental on are
aspects, thecritical
planning of destination
to properly guided sustainable
experiences, and the management of sustainable destinations
tourism planning and development. The natural and cultural environments of communities . and
global Discusses
destinations thewill theories and concepts
be explored to enableofstudents
destination management
to critically withtourism
interpret
interdependency, and the changes
comprehensive approachand development of domestic
that emphasizes and international
planning, tourism policy.
development,
The course
andcritically
marketing examines tourism planning
a destination . as a process and as a technique for sustainable
tourism development. It focuses on the physical environment of tourism planning, and the social,
cultural and political realities of planning and policy making.

MODULE GUIDE

This module This module

is an idea tois make
an ideathetolearner
make go
thethrough
learner easily
go through
to the easily
lessontoor
topicthe
by lesson
providing or atopic
seriesbyof providing a series
activities. The authorsof applied
activitiesthe
. The authors
Bloom’s
applied the
Taxonomy focusing Bloom’s Taxonomy focusing in the development by
in the development by applying the higher order thinking applying
the higher order thinking
skills. The authors adhere theskills
4A’s. approach (Activation, Abstraction,
Application,Theandauthors adhereby
Assessment), 4A’s approach
theproviding (Activation,
variety of activities to Abstraction,
develop
Application, and Assessment), by providing variety of activities
and apply understanding and ability in creating a destination experience plan. to
develop and apply understanding and ability in creating a destination
experience plan.

1
 OVERVIEW OF THE MODULE

MODULE OUTCOME

TPC 3210 – Sustainable Tourism is a 3-unit course.

TMPE 314 - Destination Management and Marketing is a 3
Thatunit
at the end. of the semester, the learners will learn the awareness
course
and the understanding of the implications of tourism impacts, especially
on socio-cultural
That, at the and
endenvironmental aspects.
of the semester . The learners will learn the
concepts and functions of destination management and
organization with comprehensive approach that emphasizes in
planning and in creating a tourism destination experience plan for
local market segment that incorporate to the 17 Sustainable
Development Goals of UNWTO.

MODULE REQUIREMENT

At the end of this module, you will submit a case analysis on status
At the end of this module, you will submit a destination
of the local tourism in the province of Biliran in the new normal.
experience plan for local market segment based on UNWTO -
Global Code of Ethics for Tourism.

2
 Lesson 1
Overview of Tourism

Learning Outcome
Understand the tourism category.
 COURSE PRE-ASSESSMENT

I. However, not all tourist causes such problems. Therefore, it is important to

recognize different categories of tourists. Four categories include, ‘Mass
Tourist, Elite tourist, Explorers and Alternative tourists.

Identify the characteristics of these four categories of tourist.

II. Read the question carefully and answer it comprehensively.

1. What is the importance of sustainable tourism in the Philippine tourism industry?

____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

2. Do you consider Philippine tourism a sustainable tourism?

____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

Understand the Rubric on the next page.

Your output will be checked using that rubrics

3
 COURSE PRE-ASSESMENT

Rubric for this activity. Your output will be checked using this rubric .

Exemplary Proficient Moderate Poor

4 3 2 1
Relevance Consistent Solid level Generally Overall
focus on on most superficial or limited or
target; all major areas partial; patchy
key required, significant inclusion of
requiremen only key aspects key
ts are moderate omitted; materials
included levels for central required;
and high others; some problem only many
accuracy extraneous touched inaccuracie
and material upon lightly s, main
excellent issue not
integration addressed

Analysis In-depth Only modest Adequate in Almost

analysis; abstraction parts; gaps entirely
all key beyond in logical descriptive;
aspects facts; some development; little
identified, potential many poorly abstraction
related and connections supported beyond
rigorously missed; generalizatio facts, weak
evaluated overly ns progression
derivative of ideas

Writing and Exemplary Technical Ambiguity in Poor or

Presentation in all expression stating facts; sloppy
respect, sound; few poor expression;
with no or errors but sentence technical
very few complex control with aspects
lapses; concepts not frequent deficient;
precision adequately grammatical unclear
evident conveyed lapses

Rubric Source:
https://www.researchgate.net/profile/D_Royce_Sadler/publication/257568435/figure/tbl1/AS:64
9634108170358@1531896249990/A-rubric-for-written-responses-to-an-assessment -task.png

4
 KEY TERMS

Sustainability
. Sustainable measures provide the following definitions of sustainability
from various sources (Sustainablemeasures.com) sustain means to
. cause to continue (as in existence or a certain state, or in a force or
intensity to keep up, especially without interruption diminution, flagging,
etc.; to prolong.

Tourism Sustainable Development

Meets the needs of the present generation without compromising the
ability of future generations to meet their own needs. Sustainable
“A tourism destination
development takes intois aaccount
physicalthespace
needswithoforthe
without
futureadministrative
and present
and/or analytical boundaries in which a visitor can spend
generations in terms of the management of resources, investments an overnight. It
istechnology
the clusterand
(co-institutions.
location) of products and services, and of activities and
experiences along the tourism value chain and a basic unit of analysis of
tourism . A destination
Sustainable Tourismincorporates various stakeholders and can network
toSustainable
form largertourism
destinations . It is also
development intangible
requires with its image
the informed and identity
participation of all
which maystakeholders,
relevant influence its asmarket
well ascompetitiveness
strong political. leadership to ensure wide
participation and consensus building. Achieving sustainable tourism is a
Destination
continuous process and it requires constant monitoring of impacts,
Is “the coordinated management of all the elements that make up a
introducing the necessary preventive and/or corrective measures
tourism destination (attractions, amenities, access, marketing and pricing)
whenever necessary.
( )
It is “the leading organizational entity which may encompass the various
authorities, stakeholders and professionals and facilitates

5
 LEARNING PLAN
1 week task
ACTIVATION

Philippines Tourism Campaign: save our spot, ASEAN

pro ANALYTICS

SOS is part of DOT’s overarching campaign for sustainability,

called “More Fun Forever”

https://www.youtube.com/watch?v=2nTuglkjJl0 s

After watching the video answer the following questions.

1. What is the purpose of the video presentation?

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2. What are the different tourist spots featured on the video? And explain its
sustainability.
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
6 6
 LEARNING PLAN

Rubric for this activity. Your output will be checked using this rubric.

Proficient Competent Novice

3 2 1

Quality of Answer Answers reflect the Answers reflect the Answers are not
readings and outside readings and some relevant to the
information with material but outside questions posed.
proper outside source material not
source material citation.
citation.

Understanding of Responds to Responds to Responds to

Reading and question posted and question posted and question posted
Outside Material demonstrates makes reference to but does not
understanding of readings. mention materials
material and outside from the readings.
source material and
properly cites
information.

Quality of Response Response relevant Response relevant to Response not

to posted question/s posted question/s but relevant to original
and supports fails to support question/s.
position with factual position.
information.

Rubric Source:
https://lh3.googleusercontent.com/proxy/8JoLg7pCHqFtGhs1IwtpoJDwy9qoXvthXgjaxFW_KihLKTvNBkrW
HWMYmNRl-gjm95TomnS5GEIrSUHpQfSMxxPvsm4h8qAKcDOV -VPFoW8lw0aJTWfwYnBc_8HS9HBnrA

7
 LEARNING PLAN

TOURISM SUSTAINABILITY IN THE PROVINCE OF BILIRAN

Biliran Province is endowed with natural tourist attractions that lure both local and
foreign tourists: coral reef gardens, scenic waterways, white sand beaches, natural hot
and cold-water springs.

Activity 1 1 week task

Directions: Briefly answer the following questions:

1. Identify a tourist destination that you have visited according to the following
classification:
▪ Urban Destination
▪ Rural Destination
▪ Coastal Destination
If you haven’t visited any of those classification just identify a tourist destination
you wish to visit.

2. Describe
If youthe destination that you have visited.
haven’t visited any of those classification just identify a tourist
3. List down the amenities
destination you wishand activities
to visit . offered in the destination.
4. Provide a photo of you in the destination.
2. Describe the destination that you have visited.
3. List down the amenities and activities offered in the destination.
4. Provide a photo of you in the destination.

Understand the Rubric on the next page.

Your output will be checked using that rubric
Proficient Competent Novice
3 2 1
Quality of Answer Answers reflect the readings Answers reflect the Answers are not
and outside information with readings and some relevant to the
proper outside source material but outside source questions posed.
material citation. material not citation.

Understanding of Responds to question posted Responds to question Responds to question

Reading and Outside and demonstrates posted and makes posted but does not
Material understanding of material reference to readings. mention materials
and outside source material from the readings.
and properly cites
information.

Quality of Response Response relevant to posted Response relevant to Response not relevant
question/s and supports posted question/s but fails to original question/s.
position with factual to support position.
information.

8
 LEARNING PLAN

Three Dimensions of Sustainable Tourism

1. Environmental Dimensions-There are few natural landscape or wilderness

areas left in the world. Almost all-natural landscapes have been affected to
some extent by the actions of man through the centuries. Tourism is only one
industry or activity which changes landscapes.

2. Economic dimensions- in the debate over sustainable tourism, the economic

dimension is often given relatively scant attention compared to the
environmental issues. Tourism is an economic phenomenon because It is a
major industry and foreign currency earner.
It is the basis of the growth of many transnational corporations.
It accounts for a significant proportion of the annual disposable income.

3. Social Dimensions- The social dimension of tourism has been given less
attention in the sustainable tourism debates, than the environmental impacts of
tourism. This is because the socio-cultural impacts of tourism usually occur
slowly over time in an unspectacular fashion. They are also largely invisible and
intangible. The social impact of tourism is usually permanent with little or no
opportunity to reverse the changes once it has taken place. When the social
impact of sustainable tourism has been considered the focus has normally been
upon the community. There are a number of factors that determine whether or
not the balance of socio-cultural impacts will be positive or negative in a
particular location including: The strength and coherence of the local society
and culture. The nature of tourism in the resort. The level of economic and social
development of the host population in relation to the tourists. The measures
were taken by the public sector in the destination to manage tourism in ways
which minimize the socio-cultural costs of tourism.
 LEARNING PLAN
1 week task
Activity 2

Directions: Identify at least 10 local tourist destination in the province of Biliran

and discuss using the three dimensions of sustainable tourism.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________-
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
 LEARNING PLAN 3 weeks task

APPLICATION

Final product Students will create Sustainable Plan in a specific

tourist destination in the province of Biliran.

Task Prompt(s):

Step 1: Identify What Needs to Be Sustained.

Step 2: Identify What Resources Are Required.
Step 3: Create Case Statements.
Step 4: Determine Financing Strategies.
Step 5: Identify Potential Partners.
Step 6: Create an Action Plan.

Soft copy of your output will send directly through

[email protected]

Performance tasks (group/individual reports, presentations, etc.) will be graded

using the following rubric:

EXEMPLARY SUPERIOR SATISFACTORY

TASKS UNSATISFACTORY (1)
(4) (3) (2)

Demonstrates full
Subject knowledge (more At ease with the Uncomfortable with Has no grasp of
Knowledge than required) of the expectedtopic. information
. information
.
topic.
All tasks were done
Nearly all tasks were Fewer than half of tasks
with outstanding Nearly all tasks were
Quality done with acceptable were done with poor
quality; work exceeds done with high quality.
quality. quality.
expectations.
Complete, clear, well-
Complete, clear, well-
organized, and most
Completeness, organized, and all Incomplete; Has many lacking
supporting
supporting supporting components; is
documentations are
Clarity, and documentations are documentationsis/are unorganized and
available and/or in
Organization located in sections organizedbut lacking. unclear.
logical and clearly
clearlydesignated.
markedlocations.
Props/Materials Props/materials Props/materials relate Props/materials did No Props/materials
explain and reinforce to topic and not support the were used.
topic and presentation. presentation.
presentation.
A day after the Two days or more after
Submission Beforethe deadline. On the deadline.
deadline. the deadline.

12
LEARNING PLAN
 LEARNING PLAN

Sustainable tourism, one that establishes a suitable balance between the

environmental, economic and socio-cultural aspects of tourism development, plays
an important role in conserving biodiversity. It attempts to minimize its impact on
the environment and local culture so that it will be available for future generations,
while contributing to generate
Destinations couldincome, employment,
be on any anda the
scale, from conservation
whole country (eof
.g.local
ecosystems.
Philippines), a region (such as Region 8 Eastern Visayas) or island (e.g.
Biliran), to a village, town or city, or a self-contained centre (e.g. Naval,
By doing so, sustainable
Tacloban , Ormoc). tourism maximizes the positive contribution of tourism to
biodiversity conservation and thus to poverty reduction and the achievement of
common goals Destinations contain a development.
towards sustainable number of basic elements which attract the
visitor to the destination and which satisfy their needs on arrival.
Destination
Sustainable appeal
tourism and experiences
provides offered
crucial economic are shaped
incentives for by: attractions,
habitat protection.
amenities, accessibility, image, price and human resources . And there
Revenues from visitor spending are often channeled back into nature conservation
are three
or capacity ways
building to classify
programmed a destination
for local : urban
communities destination,
to manage rural
protected areas.
destination and the coastal destination.
Furthermore, tourism can be a key vehicle in raising awareness and fostering
positive behavior change for biodiversity conservation among the millions of people
travelling the globe every year.

14
 1 week task
COURSE POST-ASSESSMENT

I. Discuss about the sustainability of Coco Groove resort in

Talahid, Almeria Biliran.
II. Explain comprehensively about the contribution of the local
government in tourism industry.

III. How can it be determined if a tourism destination is successful or not?

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

IV. What is the overall impact of tourism on the local economy and how
does it work or support other sectors?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

1. Who are the stakeholders in tourism destination are and what is their role in
the development and in promoting tourism destinations in the country?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

15
 LEARNING PLAN

SUGGESTED READING

Topic Book

Sustainable Tourism Reil G. Cruz

Sustainable Tourism
Reil G. Cruz
development

Sustainable Tourism
Reil G. Cruz
Practices

REFERENCES

Book
Reil
Reil G. G.
. Cruz. (Sustainable
Cruz-Sustainable Tourism Tourism ) - - - Rex Book
.
. - - -
- .

Websites video
- Sources

https://www.youtube.com/watch?v=2nTugl
- -
kjJl0
www.youtube.com
-

16